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Sukesi .

Universitas Dr. Soetomo

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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Determinants of Customer Satisfaction That Impact Electricity Repurchase Decisions: Evidence From Electricity Companies in Indonesia Mohammad Ahsan; Aminullah Assagaf; Slamet Riyadi; Sukesi Sukesi; Eddy Yunus; Sri Utami Ady; Suyanto Suyanto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 2 (2023): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i2.2254

The purpose of this study is to determine the effect of marketing mix and service quality on customer satisfaction and its impact on electricity repurchase decisions, a case study on electricity companies in Indonesia. This research uses power electricity product categories and customer service provided by electricity companies. The population of this study is electricity customers spread throughout the territory of Indonesia using questionnaires of 250 respondents. This study used a multiplier regression analysis technique with SPSS Statistical Version 25 statistical processing. Research results, First, electricity customer satisfaction is significantly influenced by price, distribution channels, promotions, and service quality; Second, customer satisfaction has a positive and significant effect on the decision to repurchase electricity, Third, simultaneously product, price, distribution channel, promotion, and service quality have a significant effect on customer satisfaction and repurchase decisions, Fourth, customer satisfaction can mediate the influence of price, distribution channels, promotions, and service quality on repurchase decisions, But it is unable to mediate the influence of the product. The results of this study enrich the empirical literature on Marketing Mix theory, Service Quality, Customer Satisfaction, and Purchasing Decisions. Electricity companies can implement a marketing mix and service quality to improve customer satisfaction and electricity repurchase decisions. The originality of this study on mediating customer satisfaction on the effect of marketing mix and service quality on electricity repurchase decisions, no previous study has examined its effect on electricity companies in Indonesia.

The Influence of Service Quality and Facilities on Student Satisfaction at Dr. Soetomo University with Brand Image as an Intervening Variable Mochammad Rian Dhewantara; Sukesi Sukesi
Maneggio Vol. 2 No. 1 (2025): Maneggio-Feb
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/gqqj2q76

This study seeks to examine the impact of service quality and facilities on student happiness at Dr. Soetomo University, utilizing brand image as a mediating variable. The context of this research is based on the challenges faced by Dr. Soetomo University in maintaining and increasing the number of students, amidst tight competition between universitiesIn order to fulfil student expectations, the quality of services and facilities must be improved, as evidenced by the recent fall in student enrolment. This study tests the association between variables using a quantitative approach and path analysis tools. Data were obtained through questionnaires distributed to students of Dr. Soetomo University, which were then analyzed using various statistical tests to determine the validity, reliability, and significance of the relationship between variables. The results indicated that student satisfaction is significantly influenced by the quality of service and the availability of facilities. Furthermore, brand image was demonstrated to mediate the association between service quality and facilities with student satisfaction. A positive brand image can increase student satisfaction even though there are shortcomings in service quality or facilities. These findings indicate that in order to improve student satisfaction, Dr. Soetomo University needs to focus on improving brand image in addition to improving service quality and facilities. This research makes a significant contribution to university management in understanding the factors that influence student satisfaction. The implication is that Dr. Soetomo University is advised to improve its brand image through effective communication strategies and overall service improvements.

STRATEGI PENCAPAIAN KINERJA PEMASARAN MELALUI KEPUASAN PELANGGAN YANG DIMODERASI PEMASARAN DIGITAL PADA INDUSTRI KOSMETIK JAWA TIMUR Johan Hari Sukwanto; Sukesi; Meithiana Indrasari
Media Bina Ilmiah Vol. 20 No. 2: September 2025
Publisher : LPSDI Bina Patria

The increasingly diverse development of cosmetic products is not fully followed by market growth, so companies need to understand the factors that influence marketing performance. This study aims to analyze the influence of market orientation, brand image, promotion, distribution, physical evidence, price, and product innovation on marketing performance through customer satisfaction, with digital marketing as a moderating variable. The study used a causal quantitative approach with a sample of 250 cosmetic consumers in East Java selected through purposive sampling. Data were collected using a questionnaire and analyzed using Partial Least Squares (PLS). The results show that market orientation, promotion, distribution, price, and product innovation have a significant influence on customer satisfaction, while brand image and physical evidence have no significant influence. Furthermore, brand image, physical evidence, and customer satisfaction have a significant influence on marketing performance, while the other variables do not show a direct effect. Customer satisfaction only mediates the relationship between product innovation and marketing performance, and digital marketing does not moderate the relationship between customer satisfaction and marketing performance

INTEGRATING GREEN HUMAN RESOURCE MANAGEMENT AND GREEN INNOVATION TO ENHANCE ENVIRONMENTAL SUSTAINABILITY AND EMPLOYEE PERFORMANCE THROUGH SUSTAINABLE COMPETITIVE ADVANTAGE Bambang Raditya Purnomo; Sukesi, Sukesi
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.805

This study investigates the role of Green Human Resource Management (GHRM) and Green Innovation in improving employee performance and environmental sustainability through Sustainable Competitive Advantage (SCA) as an intervening variable. The study aims to bridge the gap between human resource management and environmental science by demonstrating how green-oriented HR practices and innovation contribute not only to organizational performance but also to ecological outcomes such as energy efficiency, waste reduction, and greenhouse gas (GHG) emission mitigation. Data were collected from 87 employees of PT Segar Murni Utama, a company implementing environmentally responsible operational practices. Partial Least Square–Structural Equation Modeling (PLS-SEM) was used to test the hypotheses. Results indicate that both GHRM and Green Innovation have significant direct effects on SCA and employee performance. Moreover, SCA mediates the relationship between GHRM, Green Innovation, and employee performance. These findings suggest that adopting GHRM and Green Innovation policies enhances not only human capital effectiveness but also the company’s contribution to Sustainable Development Goals (SDG 12 – Responsible Consumption and Production, and SDG 13 – Climate Action). The study highlights the strategic importance of aligning HR and innovation policies with environmental sustainability objectives to foster long-term competitive advantage and ecological resilience.

EDUKASI KADER TENTANG GIZI SEIMBANG CALON PENGANTIN SEBAGAI UPAYA PENCEGAHAN STUNTING Mairo, Queen Khoirun Nisa’; Alfiah, Siti; Sukesi, Sukesi; Kasiati, Kasiati; Munaf, Ade Zakiya Tasman; Sholichah, Agustina Mar’atus; Pipitcahyani, Tatarini Ika; Isfentiani, Dina; Rijanto, Rijanto
MAJU : Indonesian Journal of Community Empowerment Vol. 3 No. 2 (2026): MAJU : Indonesian Journal of Community Empowerment, Maret 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v3i2.2404

Stunting remains a chronic nutritional problem that affects physical growth, cognitive development, and human resource quality. Prevention efforts should begin during the preconception period through improving nutritional knowledge among prospective brides and grooms. Community health cadres play a strategic role as health educators at the community level. This community service program aimed to enhance cadres’ awareness, commitment, and knowledge regarding balanced nutrition for prospective couples as a strategy to prevent stunting. A community-based participatory approach was employed through interactive education sessions, group discussions, case studies, demonstrations of balanced local food menus, and pre-test and post-test evaluations. A total of 35 health cadres participated in the program. Most participants were aged 31–50 years (57%) and had secondary education (66%). The proportion of cadres with good knowledge increased from 57% in the pre-test to 86% in the post-test. Qualitatively, cadres demonstrated improved awareness, active participation, and commitment to integrating nutrition education into routine posyandu activities and counseling for prospective couples. The program positively strengthened cadres’ capacity as health promotion agents and shows potential sustainability through community empowerment. Preconception nutrition education for cadres is recommended as a promotive and preventive strategy to accelerate stunting reduction at the community level.

The role of kyai leadership in preventing child marriage tradition to strengthen human resources in Madura Astutiek, Dwi; Sukesi, Sukesi
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3019

Purpose: Elaborating the leadership role of the kyai. Finding solutions to prevent the tradition of child marriage as an effort to strengthen human resources in Madura through an approach based on government policies and traditional practices in the community. Methodology: Using a descriptive qualitative approach, in-depth interviews with informants and key informants. Using an interview guide. Primary data was collected through in-depth interviews. Data were enriched with observation and review of relevant literature. Results: 1) Public policies are implemented in a structured, systematic and massive manner. 2) The implementation of the policy encountered several obstacles and obstacles related to the tradition of child marriage which is rooted because it is carried out for generations, 3) The role of kyai has the power to help overcome child marriage strategically and systematically, as an effort to help strengthen human resources in Madura. Kyai is very open, willing and easy to accept new knowledge related to the physical and psychological health impacts of child marriage. Conclusions: Kyai is a role model-teacher figure for Madurese people who should be obeyed and followed. The role of kyai leadership is a potential that can answer problems in Madura as an effort to strengthen human resources by not marrying off their children at an early age. Although the tradition of child marriage in Madura is very rooted. Limitations: This research is limited to providing awareness, solutions and proposals for strategic steps that must be taken for structural clerics, cultural clerics, communities and policy makers. Further research is needed regarding the application and evaluation of the implementation of the NU/MUI fatwa in preventing child marriage. Contribution: Contributing to the scientific field for scientists, policy makers, religious leaders and the community: realizing the leadership role of kyai, providing solutions to prevent child marriage. Kyai's fatwa can save the fate of the nation's children, provide access to higher education. This research is the basis for making policies and the next strategic steps.

PENGARUH BUDAYA KERJA, LINGKUNGAN KERJA DAN TUNJANGAN KINERJA TERHADAP KINERJA MELALUI KEPUASAN PEGAWAI PADA KANTOR KEMENTERIAN AGAMA KABUPATEN MOJOKERTO Agung Widyanarko; Sukesi Sukesi
IDEI: Jurnal Ekonomi & Bisnis Vol 1 No 2: Desember 2020
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v1i2.3

Employee performance affects how much employees contribute to the organization. Performance affects the results or goals of the organization if performance is poor then organizational goals cannot be achieved. Many things that greatly affect an employee's performance include internal and external factors. The purpose of this study was to analyze the influence of work culture, work environment and performance benefits on job satisfaction and employee performance at the Mojokerto Regency Ministry of Religion Office.This type of research uses quantitative research, which was carried out within the Mojokerto Regency Ministry of Religion Office. Hypothesis testing using t test. The analysis technique used to test and prove hypotheses is structural equation modeling analysis with Smart PLS statistical tools.The results showed that work culture and performance benefits were statistically proven to have an influence on employee satisfaction. While the work environment does not have a significant effect on employee satisfaction at the Mojokerto Regency Ministry of Religion Office. Work culture, work environment and performance benefits are statistically proven to have a significant influence on employee performance. And employee job satisfaction is statistically proven to have a significant effect on employee performance at the Mojokerto Regency Ministry of Religion Office.

PENGEMBANGAN MODEL KEWIRAUSAHAAN DALAM PENINGKATAN KINERJA PEMASARAN UMKM DINAS KELAUTAN DAN PERIKANAN PROVINSI JAWA TIMUR Sunaris Sunaris; Sukesi Sukesi; Sugiyanto Sugiyanto
IDEI: Jurnal Ekonomi & Bisnis Vol 2 No 2 (2021): DECEMBER 2021
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v2i2.97

MSMEs have a very important role in the development of the national economy. MSMEs are believed to be the creators of new jobs which are expected to have an impact on reducing unemployment and equitable distribution of community income. The research objectives are to describe what entrepreneurial model was owned and needed by MSMEs assisted in the cultivation sector to improve marketing performance. It was qualitative research to explore unquantifiable phenomena. the results of this study explained entrepreneurial model of MSMEs tended to be traditional and had several limitations that hinder business development. It needed to provide knowledge with intensive guidance for each MSMEs actor related to modern technology as a marketing medium such as social media (for example: Facebook, Instagram, Twitter, YouTube) to boost business sales capacity. UMKM memiliki peran sangat penting dalam pembangunan perekonomian nasional. UMKM dipercaya sebagai pencipta lapangan kerja baru yang diharapkan berdampak kepada berkurangnya pengangguran dan pemerataan pendapatan masyarakat. Selain itu, UMKM telah terbukti mampu bertahan di saat krisis ekonomi terjadi. Tujuan penelitian adalah mendeskripsikan model kewirausahaan yang dimiliki dan yang diperlukan untuk meningkatkan kinerja pemasaran UMKM binaan pada bidang budidaya Dinas Kelautan dan Perikanan Provinsi Jawa Timur. Penelitian ini ialah penelitian kualitatif untuk mengeksplorasi fenomena yang tidak dapat dikuantifikasikan. Hasil penelitian ini menjelaskan bahwa model kewirausahaan UMKM binaan pada bidang budidaya Dinas Kelautan dan Perikanan Provinsi Jawa Timur cenderung masih tradisional dan memiliki beberapa keterbatasan yang menjadi pokok masalah yang yang menghambat pengembangan usaha. Model kewirausahaan yang diperlukan adalah dengan memberikan pengetahuan dengan pembinaan intensif kepada setiap pelaku UMKM terkait teknologi modern sebagai media pemasaran seperti sosial media (misalnya: Facebook, Instagram, Twitter, YouTube) yang mampu mendorong kapasitas penjualan usaha perlu ditingkatkan secara intensif.

PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN PADA LOYALITAS PASIEN DENGAN KEPUASAN PASIEN SEBAGAI VARIABEL INTERVENING Sherly Natalia Dewi; Sukesi Sukesi
IDEI: Jurnal Ekonomi & Bisnis Vol 3 No 1 (2022): JUNE 2022
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v3i1.105

The purpose of the study was to examine the effect of brand image and hospital service quality on patient loyalty with patient satisfaction as an intervening variable at Bhakti Dharma Husada Hospital Surabaya. It is quantitative research with des- criptive and associative methods. The sample are 120 respondents. The data source uses primary data with the analytical technique used is SEM analysis. The results of the study explain that brand image has a positive and significant effect on patient loyalty, service quality has a positive and significant effect on patient loyalty. Brand image has a positive and significant effect on patient satisfaction. Service quality has a positive and significant effect on patient satisfaction. Patient satisfaction has a positive and significant effect on patient loyalty. Brand image has an indirect effect through patient satisfaction and is greater than directly. Service quality has an indirect effect through patient satisfaction and is greater than directly. Moreover, the results showed that all variables had a positive and significant effect on patient loyalty. This research is expected to be used as a reference for further research. Tujuan penelitian untuk menguji pengaruh brand image dan kualitas pelayanan rumah sakit pada loyalitas pasien dengan kepuasan pasien sebagai variabel inter- vening di RSUD Bhakti Dharma Husada Surabaya. Jenis penelitian kuantitatif dengan metode deskriptif dan asosiatif. Dengan jumlah sampel 120 Responden. Sumber data menggunakan data primer dengan teknik analisis yang digunakan ialah analisis SEM. Hasil penelitian menjelaskan bahwa brand image berpengaruh positif dan signifikan pada loyalitas pasien, kualitas pelayanan berpengaruh positif dan signifikan pada loyalitas pasien. Brand image berpengaruh positif dan signifikan pada kepuasan pasien. Kualitas pelayanan berpengaruh positif dan signifikan pada kepuasan pasien. Kepuasan pasien berpengaruh positif dan signifikan pada loyalitas pasien. Brand image berpengaruh secara tidak langsung melalui kepuasan pasien dan lebih besar bila dibandingkan secara langsung. Kualitas pelayanan berpengaruh secara tidak langsung melalui kepuasan pasien dan lebih besar bila dibandingkan secara langsung. Lebih dari itu hasil penelitian menunjukkan bahwa semua variabel berpengaruh positif dan signifkan pada loyalitas pasien. Penelitian ini diharapkan dapat digunakan sebagai bahan referensi penelitian selanjutnya.

Influencing Factors of Impulsive Buying through Positive Emotion and Hedonic Consumption in E-Commerce Bilgies, Ana Fitriyatul; Armanu; Soekiman, JFX. Susanto; Sukesi; Assagaf, Aminullah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4265

The rapid growth of digital technology and e-commerce has transformed consumer shopping behavior, shifting purchases from traditional stores to online platforms driven by convenience, promotions, and innovative payment systems. This transformation has also intensified impulsive buying tendencies, particularly with the rise of features such as PayLater that enhance financial flexibility while stimulating spontaneous consumption. This study aims to analyze the factors influencing impulse buying among Shopee users in East Java through positive emotion and hedonic consumption. The examined variables include sales promotion, paylater facility, shopping lifestyle, and price. A quantitative method was applied by distributing questionnaires to 140 respondents. Data were analyzed using path analysis to test relationships among variables. The findings indicate that sales promotion, paylater facility, shopping lifestyle, and price significantly affect both positive emotion and hedonic consumption. Furthermore, positive emotion and hedonic consumption play a crucial role in enhancing consumers’ impulse buying behavior. Among all variables, shopping lifestyle and price show the strongest influence. These results emphasize the importance of promotional strategies, innovative payment facilities, and enjoyable shopping experiences in encouraging impulsive purchases. This research contributes theoretically to consumer behavior studies and provides practical implications for e-commerce practitioners in designing more effective digital marketing strategies.

Co-Authors Agung Widyanarko Ahdatul Islamiah Ahsan, Mohammad Akbar Hidayat, Wanda Gema Prasidio Albab, Eric Ulul Ali muhajir, Ali Aminullah Assagaf Aminullah Assagaf Ana Fitriyatul Bilgies, Ana Fitriyatul Ani Intiyati Ario Agus Suyudanto Ario Agus Suyudanto Armanu Armanu, Armanu Asi, Yuli Sintha Asih Handayani Astuti Setiyani Astutiek, Dwi Balle, Elmi Bambang Raditya Purnomo Binti Yunariyah, Binti Bulan, Melkianus Teddison Cholichul Hadi Dainuri, Dainuri Dwi Purwanti Eddy Yunus Eddy Yunus Eddy Yunus Erni Widiastuti Erni Widiastuti Ervi Husni, Ervi Evi Pratami Evi Yunita Nugrahini Firdaus, Ananda Nabillah Ginarsih, Yuni Gustaman, Indrarini Dasaad Handini, Sri Hapsari, Intan Nursini Hapsari, Intan Nursini Harumi, Ani Media Hermiyanti, Pratiwi Isfentiani, Dina Ishartiwi Ishartiwi Isroim Yunaidah Istanto, Wisnu Johan Hari Sukwanto Kasiati Kasiati, ., Kasiati, Kasiati, K. Kasiati, Klanting khu, steven Luluk Widarti, Luluk M Nadjhan Mairo, Queen Khoirun Nisa’ Mamik Martha Hendrati, Ignatia Meithiana Indrasari Meithiana Indrasari, Meithiana Mochammad Rian Dhewantara Mohammad Ahsan Muhamad Thohar Arifin Muhammad Hafidh Nasrullah Mujayanto Munaf, Ade Zakiya Tasman Nanik Prihartanti Nasikah, Dwi Nawari Nawari Nely Ni Ketut Sujati Novita Eka Kusuma Wardhani Nur Sayidah Olivia, Reta Pujaningsih Pusporani, Mina Queen Khoirun Nisa Mairo, Queen Khoirun Rekawati, Rekawati Rian Dhewantara, Mochammad Rijanto Rijanto, Rijanto Rinto Harno Rokhmalia, Fitri Rowi, Laily Alfajriatu Rudianto, Setiawan Eko S, Rekawati Sari, Ira Rahayu Tiyar Sarsiti . Setiawan Sherly Jeniawaty Sherly Jeniawaty, Sherly Sherly Natalia Dewi Sholichah, Agustina Mar’atus Sholikah, Siti Mar'atus Siswahyudianto Siti Alfiah Siti Marwiyah Slamet Riyadi Slamet Riyadi Slamet Riyadi Soegiri, Hary Soekiman, JFX. Susanto Sri Utami SRI UTAMI ADY Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sugiyanto Sukiman, Susanto Sulistyowati, Dwi Wahyu Wulan Sumaningsih, Rahayu Sunaris Sunaris Sundari, Ariefah Suyanto Suyanto Suyanto Suyanto Suyanto Syahida, Aruny Amalia Tampubolon, Liosten R. R. Ully Tampubolon, Liosten Rianna Roosida Ully Tatarini Ika Pipitcahyani Titi Maharrani Titi Maharrani Triana, Wahyuningsih Untung Sujianto wahid, Hasyim Wanda Gema Prasadio Akbar Hidayat Widyastuti, Dwi Utari Windi, Yohanes Kambaru Wisnu, Nurwening Tyas Yunaidah, Isroim Yuyun Sumarlinah Yuyun Sumarlinah zainal mutaqqin

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