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Surono Surono
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Journal : Journal of Social Science

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Bridging the Gap of Educational Outcomes and Industry Needs: Mapping Marketing Management Occupations Within Indonesian Qualification Framework (IQF) Surono, Surono; Achmadi, Rudhi
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

This study aims to develop the first occupation map for Marketing Management aligned with the Indonesian Qualification Framework (IQF). It responds to the persistent gap between higher education outcomes and industry skill requirements, particularly in digital marketing, data analytics, and strategic innovation. Using the Rapid Assessment Process[A1] [A2] (RAP) through in-depth interviews, focus group discussions, and document analysis, the research identified 47 distinct occupations spanning from entry-level roles such as Retail Assistant to senior executive positions like Chief Marketing Officer. The findings reveal that most occupations have yet to be supported by competency standards, highlighting substantial misalignment between educational programs and workforce expectations. This gap underscores the urgency of embedding industry-driven competencies into curricula and developing flexible training and certification pathways. The occupation map provides a strategic framework for policymakers, educational institutions, and industry stakeholders to redesign curricula, guide recruitment, and shape professional development initiatives. By systematically integrating marketing occupations into the IQF, this research contributes a pioneering reference for Indonesia that strengthens graduate employability, supports workforce planning, and enhances global competitiveness in line with ASEAN Mutual Recognition Arrangements (MRA) and the World Economic Forum's call for future-ready skills.
Co-Authors Achmad Arifin Achmadi, Rudhi Agung Subrata Agus Hartanto Agustina, Kurnia Ainia, Dela Khoirul Aisyah, Shifak Aji, Bambang Tetuko Al Hakim, Adam Alauddin Maulana Hirzan Alwi Nur Rochman Anggraini, Ratih Woro Ani Susanti April Firman Daru Ardiansyah, Eko Feri Arroyo, Estrella Aryananda Wijaya Kusuma, I Dewa Made Asih Kartasih Karjadi Asriani Asriani, Asriani Astnahati Isfaroh, Astnahati Atika Atika Azira, Indah Nur Azis, Mohammad Taufik Aziz, M Taufik Bagariang, Willing Baginda Iskandar Moeda Tampoebolon Bagus Mulyawan Bambang Waluyo Hadi Eko Prasetyo Bambang Widi Pratolo Bastoni, Bastoni Burhan Hanif, Mohammad C. Prasetyadi, C. Cahyana, Nanar A Cahyaningtiyas, Niken Chotimatul Azmi, Chotimatul Cici Indriani Dalimunthe Cristanto, Mary daru, April Dewi, Wuryani Kusuma Djadjuli, Mohamad Dwi Jayanti, Widuri Indah EDY RIANTO Eka Danik Prahastiwi Eka Wijayanti Erike Anggraini Fajar Wahyono Fakhrurrozy, Fakhrurrozy Faoji, Noor Fauzi, Andini Febrian Wahyu Christanto Firman Daru, April Fitriya Sari ganang sajati Hadi, Soiful Hamdi Hamdi Hanas Choirunisa, Hanas Harjanto, Chrisna Tri Hasan Abdul Rozak Hastangka Hastangka, Hastangka Havidotinnisa, Siti Heni Noviarita Heningjakti, Evanda Pangesti Mahardhika Heri Santoso Hermes Panggabean Ign Sudarno, Ign Ika Kartika Ika, Suciwati Ikmi Nur Oktavianti Imam Marsudi Imelda Jenny Imroh Atul Musfiroh Indah sari, tiara Indriyani, Rini Indriyani, Rinni Itat Tatmimah Jailani Husain Jeane Lengkong Joko Suntoro Juniar, Mirna Khairune Nisa, An Nuur Kumar, Prodib Kumar, Prodip Lely Rosmiarti, Lely Lenny Margaretta Huizen Lestari, Dwinda Dwi Limbang Kustiawan Nuswantara Lina Rosliana Mahmuda, Didah Marry Christiyanto Maulana, Charis MH Nainggolan, Bonifasius Mochammad Imron Awalludin Mohamad Djadjuli Mohamad Taufik Azis Muallimah, Zakiyah Muhammad Iqbal Muhammad Rivai Muhammad Said Husin Mujid F Amin MUKHTARUDIN MUKHTARUDIN MUZAYYANAH MUZAYYANAH, MUZAYYANAH Nadhir, Muhammad NOOR ROUFIQ AHMADI, NOOR ROUFIQ Nur Hidayat Nurkholis Nurkholis Permana, Dedi Pinilih, Joko PL, Tri Murniningtyas Prasodjo Soedomo Prawira Triutama, Oqke Purwoko, Sigit Djalu Putri, Kusuma Radzuan, Noor Raha Mohd Rahman, Moh. Didi Retnaningsih, Dewi Runny Midyo Prastyawan Saadah, Imas Rita Sahara, Lina Lita Salika, Marselin Yapi sam permanadewi, sam Sari, Fitriya Setiarso, Galih Setio Astuti, Setio Shifa Natasya Siti Julaiha Soekarno, Bonny PW Soerjanto Soerjanto Sri Wahyuni Sudadi Sudadi Suharyo Suharyo Sumarsana, Asep Sunarso Sunarso Suprayitno, Kabul Supriyadi, Agung Suyanto, Hadi Suyatno Suyatno Suyoko, Andri Syamsiar, Syamsiar tatmimah, Itat Tauruslina, Enie Tri Rina Budiwati Tulus Suryanto Udi Hartono Ulyani, Maya VB. Indranadi, VB. Vensy Vydia Wagiran Wagiran Walfasyah, Akrin Whisnumurti Adhiwibowo Wicaksana, Dinar Anggit Widiana, Windi Widowati, Eny Hari W Yani E.B. Kamagi Yuda Arief Hadiyanto Yudhistira, Dewangga Yuli Astuti Zuraina, Ali