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All Journal ETIKONOMI Katalogis Jurnal Manajemen Bisnis Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis STRATEGIC Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN MOTIVASI Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Education and Social Science (IJESS) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Inovasi Bisnis Indonesia (JIBI) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia AGROLAND: The Agricultural Sciences Journal Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Maskuri Sutomo
Management Department, Faculty Of Business And Economics, Tadulako University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Partisipasi Masyarakat Dalam Pengembangan Kelompok Tani Di Desa Kaliburu Nauli Debora Simbolon; Niluh Putu Evvy Rossanty; Maskuri Sutomo
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 2 (2023): April : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i2.270

Abstract

Kelompok tani di Desa Kaliburu merupakan wadah bagi setiap anggotanya untuk berinteraksi guna meningkatkan pengetahuan, keterampilan, sikap dalam bercocok tanam yang lebih baik dan menguntungkan serta berperilaku lebih mandiri untuk mencapai kehidupan yang lebih baik. Namun kelompok tani Desa Kaliburu tutup karena kurangnya fasilitas yang disiapkan Desa, dan masyarakat hanya mengandalkan sistem pertanian musiman seperti musim jagung, pala, kelapa, dan coklat yang musimnya tidak menentu setiap tahunnya. Kondisi sosial budaya petani di Desa Kaliburu menjadi permasalahan utama dalam berfungsinya sektor pertanian dalam pembangunan nasional dan sektor kemampuan bersaing di masa mendatang. Kami dan Masyarakat di Desa Kaliburu berhasil menjadikan lahan yang kami tanami dengan berbagai jenis tanaman seperti sayuran, tomat, bawang, Lombok, dll. Sehingga masyarakat di Desa Kaliburu dapat memanfaatkan hasilnya sewaktu-waktu bercocok tanam secara rutin dan tidak harus menunggu musim setiap tahun. Masyarakat desa Kaliburu juga dapat memanfaatkan hasil pertanian tersebut dengan cara menjualnya di pasar sehingga dapat menghasilkan keuntungan.
Pengaruh Digital Marketing dan Daya Tarik terhadap Keputusan Berkunjung (Wisata Paralayang Matantimali) Sumiansi Sumiansi; Adfiyani Fadjar; Maskuri Sutomo; Sri Wanti
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): July
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4294

Abstract

Purpose: The purpose of this research is to determine the impact of digital marketing and attractiveness on visiting decisions (Paragliding tourism in Matantimali Sigi district). Methodology/approach: This study evaluates the hypothesis and gathers quantitative questionnaire data from respondents for inclusion in the quantitative method. It relies on primary data obtained from questionnaires administered to guests at Matantimali paragliding in Sigi Regency. The sample size consisted of 90 respondents. This study used multiple linear regression analysis for data analysis. Results/findings: The research findings show that digital marketing and attractiveness significant impact on encouraging tourists' decisions to visit Paragliding Matantimali, Sigi Regency. Conclusions: Digital marketing and tourist attractions have a significant influence on tourists' decisions to visit Matantimali paragliding, Sigi Regency. Optimizing these two factors can increase tourist visits. Limitations: This research focuses exclusively on Matantimali paragliding tourism in Sigi Regency; it is suggested that further research expand the number of samples and add other variables such as facilities, accessibility, and price for more comprehensive analysis Contribution: The findings of this research are expected to be a strategic basis for Matantimali Paragliding managers in optimizing digital marketing, increasing attractiveness, and designing more effective promotions. Therefore, it is intended to provide a more competitive tourism experience.
The Influence of Content Marketing and Product Reviews on Customer Satisfaction on Social Media Mediated by Purchase Decisions for Luxcrime Products in Palu City Aulia, Nurul; Sutomo, Maskuri; Santi, Ira Nuriya; Auriza, Mohammad Zeylo
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8035

Abstract

This study examines the influence of content marketing and product reviews on customer satisfaction, with purchase decisions as a mediating variable, for Luxcrime products in Palu City. A quantitative method was used by distributing online questionnaires to 100 respondents. Data were analyzed using PLS-SEM with SmartPLS 4.0. The results indicate that content marketing and product reviews significantly affect purchase decisions and customer satisfaction. Purchase decisions also mediate the relationship between these variables and customer satisfaction. These findings have implications for cosmetic industry practitioners in optimizing effective digital marketing strategies through social media.
The Influence of Service Quality and Price Perception on the Intention to Reuse Trans Palu Bus Services Riyanto, Wahyu; Sutomo, Maskuri; Santi, Ira Nuriya; Farid, Farid
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8390

Abstract

This study analyzes the effect of service quality and price perception on the intention to reuse the Trans Palu Bus service. Using a quantitative approach, data were collected via online questionnaires from 90 purposively selected respondents. The analysis employed multiple regression through SPSS version 31. Results indicate that service quality and price perception significantly influence repurchase intention both partially and simultaneously. The coefficient of determination shows that these variables explain 46.1% of the variance in repurchase intention, implying the need for service enhancement and pricing strategies to improve customer retention
Investigating the Mechanism of Live Streaming on Purchase Decisions: The Mediating Role of Trust Angelina Rumondor, Vina; Bachri, Syamsul; Sutomo, Maskuri; Mandala Putra, Setiawan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8822

Abstract

This study examines the effect of live streaming on purchase decisions, with consumer trust as a mediating variable, in TikTok Shop purchases of Glad2Glow skincare products. The objective was to analyze the direct effect of live streaming on consumer trust and purchase decisions, as well as the mediating role of consumer trust. This quantitative study involved 75 respondents and used Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results showed that live streaming significantly affected consumer trust and purchase decisions, while consumer trust also significantly influenced purchase decisions and mediated the relationship. These findings imply that effective live streaming can strengthen trust and encourage purchasing behavior. Keywords: Live Streaming, Purchase Decision, Consumer Trust, Tiktok Shop, Skincare, Glad2Glow
The Effect of Green Marketing on Repurchase Intention of Rapoviaka Simple Products with Green Consumerism as a Moderating Variable Sulistiawati; Sutomo, Maskuri; Muzakir; Farid
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8847

Abstract

This study examines the effect of eco-friendly marketing on repurchase intention for Rapoviaka Simple products, with eco-friendly consumption as a moderating variable. Using a quantitative, associative-causal approach, data were collected from 96 respondents through purposive sampling and analyzed with SmartPLS 4. The findings reveal that eco-friendly marketing significantly and positively influences repurchase intention, while eco-friendly consumption strengthens this relationship. The study supports the Theory of Planned Behavior in explaining repurchase intention toward eco-friendly products and offers practical insights for developing effective green marketing strategies. Keywords: Green Marketing, Repurchase Intention, Green Consumerism  
The Role of Halal Awareness in Mediating the Influence of Digital Content and Influencers on the Intention to Purchase Halal Food Products among Tadulako University Students Bayu Permana; Syamsul Bahri Daeng Parani; Maskuri Sutomo; Sri Wanti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9027

Abstract

Objective: This study examines the influence of digital content and influencer marketing on halal food purchase intention among university students, with halal awareness acting as an intermediary variable. Methods: A quantitative cross-sectional survey was conducted among 301 undergraduate students at Tadulako University, Indonesia. Data were collected through a structured online questionnaire using a validated measurement scale. Data analysis was conducted using Partial Least Squares-Based Structural Equation Modeling (PLS-SEM) using SmartPLS 4 software, implementing a two-stage assessment of the measurement and structural models. The mediation effect was tested using bootstrapping with 5,000 resamplings, and predictive validity was tested through the PLS-Predict procedure. Results: The findings indicate that digital content and influencer marketing have a positive and significant influence on both halal awareness and purchase intention. Halal awareness also has a positive influence on purchase intention and partially mediates the relationship between digital marketing variables and purchase intention. Implications: This study confirms that halal awareness is the main mechanism linking digital marketing strategies with halal consumption behavior, and provides practical guidance for halal food businesses in reaching young Muslim consumers
The Effect of Sales Promotion on Purchase Intention and Purchase Decision of Telkomsel Data Packages in Morowali Regency: The Effect of Sales Promotion on Purchase Intention and Purchase Decision of Telkomsel Data Packages in Morowali Regency Rahma Wati; Moh Zeylo Auriza; Maskuri Sutomo; Muhammad Isra Iradat
Jurnal Ilmu Perbankan dan Keuangan Syariah Vol. 8 No. 1 (2026)
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jipsya.v8i1.372.1-20

Abstract

This study is motivated by inconsistent empirical findings related to the influence of sales promotion on purchase decision, especially in utilitarian products that are basic needs, such as data packages. In needs-based products, consumers generally make purchases due to functional impulses, so the effectiveness of sales promotions in influencing purchase decision directly or through purchase intention still needs to be studied, especially in the context of regional markets. The study examines the influence of sales promotion on purchase decision through purchase intention in Telkomsel data package users in Morowali Regency. This study uses purposive sampling as a sampling technique, where the researcher determines the sample based on the research objectives and criteria that have been set by the researcher. The quantitative approach was used with SmartPLS-based Structural Equation Modeling (SEM)  analysis techniques on 140 respondents. The results of the analysis show that sales promotions are proven to have a direct effect on purchase intention, but do not show an effect on purchase decision. On the other hand, purchase intention has a direct effect on purchase decision and has been proven to mediate the relationship between sales promotion and purchase decision indirectly. The novelty of this study lies in proving that in utilitarian products in the Morowali Regency market, sales promotion plays a role as a psychological trigger for the formation of purchase intention rather than as a driver of direct purchase decision. These findings strengthen the role of purchase intention as a mediation mechanism for needs-based products
THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON TIMES FLORIST PURCHASE DECISIONS IN PALU CITY Ni Luh Dita Yanti; Ira Nuriya Santi; Maskuri Sutomo; Farid
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486743

Abstract

This study aims to determine the effect of Digital Marketing and Product Quality on Purchasing Decisions at Times Florist in Palu City. The study used a quantitative method with data collection techniques through questionnaires distributed to 90 respondents using purposive sampling. Data were processed and analyzed using the SPSS.26 application through validity tests, reliability tests, classical assumption tests, multiple linear regression, F tests, t tests, and coefficients of determination. The results showed that Digital Marketing had a significant effect on Purchasing Decisions. Product Quality also had a significant effect on Purchasing Decisions. Simultaneously, both variables had a significant effect and were able to explain 85.1% of the variation in purchasing decisions. These findings confirm that optimizing digital marketing strategies and improving product quality are very important to improve consumer purchasing decisions.
THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY Syarifaini; Ira Nuriya Santi; Maskuri Sutomo; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18464932

Abstract

This study aims to analyze the role of purchasing decisions as a mediator of the influence of chatbot responsiveness and personalization on customer satisfaction on TikTok Shop in Palu City. Using quantitative methods with SEM-PLS (SmartPLS 4) and purposive sampling techniques, the study involved 100 respondents who had interacted with a chatbot when purchasing fashion products on TikTok Shop. The results show that responsiveness and personalization do not directly influence satisfaction, but both have a significant influence on purchasing decisions. Subsequent purchasing decisions are proven to have a strong influence on satisfaction and act as a full mediator. These findings reflect field conditions, where TikTok Shop users value chatbots more from their ability to assist the decision-making process such as clarity of information, relevant recommendations, and ease of transactions than from the emotional aspect of direct satisfaction. Practically, TikTok Shop needs to optimize the quality of chatbot responses, enrich personalization based on shopping history, and improve the accuracy of product information to encourage purchasing confidence, which ultimately increases customer satisfaction.
Co-Authors Abdul Kahar Adam, Fikri Adfiyani Fadjar Adfiyani Fadjar Adiana, Dewa Made Adiva Nabil Andi Mattulada Andi Muhammad Fikri Angelina Rumondor, Vina Angga Trianto Anindya Puteri Asngadi Asngadi Asriadi Asriadi Asriadi, A. Aulia, Nurul Bayu Permana Benyamin Parubak Chalil Chalil Cheko Farah Cici Rianty K. Bidin Clara Oktaviani Dian Firdaus Djatola, Hariyanto R Edhi Taqwa Elimawaty Rombe Erwan Sastrawan Faigah A Badjamal Faizah, Sitti Nur Fajar Surya Alamsyah Faradila Farid Farid Farid Farid Farid Farid Farid, Farid Faryd Mardiansyah Lasman Firdayanti Bido Haliza, Siti Nur Heni Susanti I Kadek Rio Ardayana I komang Suprianto I komang Suprianto Ikbal Abdulla Ikbal B Ikbal Pratama M. Supu Indra Setiawan Indriani Indriani Inten Suwono Syamdi Ira Nuriasanti  IRA NURIYA SANTI Ira Nuriya Santi Iradat, Muhammad Isra Jumiati Jumiati Kadoena, Friskha Anggriani Koro, Mohammad Sandy Andi Andi Krisnamurti, Reza Mahendra Labolong, Wityaningsih Lamusa, Faruq Latifah, Ayi Maharani, Andi Nur Dean Mandala Putra, Setiawan Mehdi Mohammad Fahrullah Al-hasni Moh Zeylo Auriza Mohammad Ega Nugraha Mohammad Zeylo Auriza Mohammad Zeylo Auriza Mohammad Zeylo Auriza Mohammad Zeylo Auriza Muh Rizky Fauzan Muh. Riswandi Palawa Muhammad Din Muhammad Fadil Alwi Muhammad Nasir Muhammad Riswandi Palawa Muhammad Ruliansyah MUSLIMIN Muslimin Muslimin Mustamin Mustamin Muzakir Muzakir Nabil, Adiva Nada Afisa Ad’jen Nauli Debora Simbolon Nauli Debora Simbolon Ni Luh Dita Yanti Niluh Putu Evvy Rossanty Nirwan Nirwan Nova Anggriani Nudiatulhuda Mangun Nur Hilal, Nur Nur Mizan Nur Mizan Nurfadila Nurfadila, Nurfadila Nurhikma Yanti Palawa, Riswandi Pancanugraha, Indra Parani, Syamsul Bahri Dg. Paundanan, Olfa Ningsi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Puji Astuti Putra, Yogi Pramudya Rahma Wati Rahmat Mubaraq Rahmawati Rahmawati Randang, Viany Fransiska Raymondo Wengkau Rian Risendy Riky Thias Pranolo Tobondo Rini Yuliana Risnawati Risnawati Risnawati Risnawati4 Riyanto, Wahyu Rosida P. Adam Ryan Agung Ramadhan Sabir, A. Amalia Almaidah Setiawan Mandala Putra Shinta Rachmawati Afrilya Sri Wanti Sri Wanti Sri Wanti suardi suardi Suci Fidiah Lestari Sulistiawati Sumiansi Sumiansi Sumiansi, Sumiansi Suriani Labolo SURYA NINGSIH Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri  Syamsul Bahri Dg. Parani Syamsul Bahri Dg.Parani Syarifaini Syerina Evayanti Tambaru, Rachman Tambaru, Rahman Tandigala, Ishak Sandy Tombolotutu, Muzakir Tuti Haryanti, Tuti Umar Syarifuddin Umar Syarifuddin Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wijaya, Ardi Windi Rahmadani Windi Rahmadani Winny Adriyanti Utami Wiri Wirastuti   Yeyen Anggreni Yoksan Susanto Yulianti, Atik Yundari, Yundari Zakiya Zahara Zakiyah Zahara Zeylo Auriza, Mohammad Zulfirly Kurniawan Zulkipli Zulkipli