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All Journal ETIKONOMI Katalogis Jurnal Manajemen Bisnis Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen STRATEGIC Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Kolaboratif Sains Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Education and Social Science (IJESS) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Inovasi Bisnis Indonesia (JIBI) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia AGROLAND: The Agricultural Sciences Journal Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment
Maskuri Sutomo
Management Department, Faculty Of Business And Economics, Tadulako University
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Pengaruh Brand Trust dan Customer Rating Terhadap Keputusan Pembelian Produk Facetology Pada pengguna Shopee di Kecamatan Bungku Tengah Kabupaten Morowali: The Influence Of Brand Trust and Customer Rating on Purchase Decisions For Facetology Products Among Shopee Users in Bungku Tengah District Morowali Regency Sasmita Kasim; Farid; Maskuri Sutomo; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 12: Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9772

Abstract

Penelitian bertujuan untuk menjelaskan pengaruh secara simultan dan parsial pengaruh Brand trust dan customer rating terhadap keputusan pembelian Produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali. Jenis penelitian menggunakan penelitian kuantitatif dengan sampel sebanyak 99 responden. Metode pengambilan sampel pada penelitian ini menggunakan jenis Non probability sampling dengan Purposive Sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa 1) Brand Trust (X1) dan Customer Rating (X2) secara simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali 2) Brand Trust (X1) secara parsial berpengaruh positif dan signifikan terhadap Keputusan pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali 3) Customer Rating (X2) secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali.
Pengaruh Social Brand Enggagement, Ekuitas Merek Dan Kesadaran MerekTerhadap Niat Pembelian Produk Kosmetik Wardah Kecamatan Bungku Tengah Kabupaten Morowali: The Influence of social brand engagement, brand equity, and brand awarennes on purchase itention of wardha cosmetic products inbungku tengah district, morowali regency Putri Ananta; Farid; Maskuri Sutomo; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 12: Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9775

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social brand enggagement, ekuitas merek, dan kesadaran merek terhadap niat pembelian produk kosmetik wardah kecamatan bungku ten gah kabupaten morowali. Jumlah sampel dalam penelitian ini 100 responden dan teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel social brand enggagement berpegaruh positif namun tidak signifikan terhadap niat pembelian, ekuitas merek berpegaruh positif dan signifikan terhadap niat pembelian, kesadaran merek berpengaruh positif dan signifikan terhadap niat pembelian produk kosmetik wardah kecamatan bungku tengah kabupaten morowali. Koefisien determinasi memerlihatkan nilai R square sebesar 0,538 atau 53,8% dan sisanya sebesar 46,2% dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian.
The Strategic Role of Halal Values and Brand Image in Building Customer Trust and Satisfaction Badjamal, Faigah A; Zahara, Zakiya; Bachri, Syamsul; Parani, Syamsul Bahri Dg.; Muzakir; Sutomo, Maskuri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4092

Abstract

The growth of digital technology and rising awareness of halal values have transformed marketing strategies in the culinary industry, particularly for medium-sized businesses. These businesses, typically employing 10–50 staff or generating in annual revenue, face unique challenges in building customer trust. This study aims to evaluate how social media marketing, halal value, brand image, product innovation, and customer satisfaction contribute to trust in medium-sized culinary businesses and to develop a conceptual framework. A systematic literature review was conducted, analyzing 71 articles from 412, published between 2014 and 2024, using the PRISMA framework. The findings show that innovative products, engaging social media content, consistent brand image, and transparent halal practices enhance customer satisfaction, which strengthens trust. Satisfaction acts as a key link, connecting these factors to customer loyalty through positive experiences. The study highlights that medium-sized culinary businesses can build strong customer connections by aligning strategies with local values and consumer needs. In conclusion, this research offers a new framework for understanding trust-building in culinary businesses and provides practical strategies, such as using social media to share halal certifications and innovative menus, to foster loyalty.
THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON TIMES FLORIST PURCHASE DECISIONS IN PALU CITY Ni Luh Dita Yanti; Ira Nuriya Santi; Maskuri Sutomo; Farid
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486743

Abstract

This study aims to determine the effect of Digital Marketing and Product Quality on Purchasing Decisions at Times Florist in Palu City. The study used a quantitative method with data collection techniques through questionnaires distributed to 90 respondents using purposive sampling. Data were processed and analyzed using the SPSS.26 application through validity tests, reliability tests, classical assumption tests, multiple linear regression, F tests, t tests, and coefficients of determination. The results showed that Digital Marketing had a significant effect on Purchasing Decisions. Product Quality also had a significant effect on Purchasing Decisions. Simultaneously, both variables had a significant effect and were able to explain 85.1% of the variation in purchasing decisions. These findings confirm that optimizing digital marketing strategies and improving product quality are very important to improve consumer purchasing decisions.
THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY Syarifaini; Ira Nuriya Santi; Maskuri Sutomo; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18464932

Abstract

This study aims to analyze the role of purchasing decisions as a mediator of the influence of chatbot responsiveness and personalization on customer satisfaction on TikTok Shop in Palu City. Using quantitative methods with SEM-PLS (SmartPLS 4) and purposive sampling techniques, the study involved 100 respondents who had interacted with a chatbot when purchasing fashion products on TikTok Shop. The results show that responsiveness and personalization do not directly influence satisfaction, but both have a significant influence on purchasing decisions. Subsequent purchasing decisions are proven to have a strong influence on satisfaction and act as a full mediator. These findings reflect field conditions, where TikTok Shop users value chatbots more from their ability to assist the decision-making process such as clarity of information, relevant recommendations, and ease of transactions than from the emotional aspect of direct satisfaction. Practically, TikTok Shop needs to optimize the quality of chatbot responses, enrich personalization based on shopping history, and improve the accuracy of product information to encourage purchasing confidence, which ultimately increases customer satisfaction.
Fungsi Penggunaan Merek Untuk Produk Usaha Rumahan (Abon Ikan) Bagi Desa Tambu Mehdi Mohammad Fahrullah Al-hasni; Muhammad Din; Maskuri Sutomo
Jurnal Nusantara Berbakti Vol. 1 No. 2 (2023): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i2.103

Abstract

The purpose of this community service activity is to provide information and knowledge related to the importance of brands to the community in Tambu Village, Balaesang District, Donggala Regency as a form of learning for home-based businesses. The MBKM student activity method used is in the form of education or providing information on brand functions. The use of the mark on shredded fish product packaging to provide a mark on the product, as a means of promotion, shows the quality of the product and the origin of the product. Providing learning about the function of the brand given by the MBKM Faculty of Economics students to the people of Tambu Village as an effort to provide education on the importance of using a brand. In addition, using a brand serves to provide an identity for goods or services and functions to ensure quality and combination for consumers.
An Analysis of Service Quality at the Palu City Branch of Badan Penyelenggara Jaminan Sosial Health Farah, Cheko; Santi, Ira Nuriya; Sutomo, Maskuri; Farid, Farid
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.4756

Abstract

Purpose: This study aims to analyze the quality of public services at the Badan Penyelenggara Jaminan Sosial (BPJS) Health Office of Palu City based on five dimensions of service quality. Research Methodology: This study employed a qualitative method with a descriptive approach. Data were collected through direct observation and in-depth interviews with BPJS Health employees and service participants at the BPJS Health Office of Palu City. The data were analyzed using qualitative descriptive techniques to capture participants’ perceptions of service performance. Results: The findings show that the five dimensions of service quality tangibles, empathy, reliability, responsiveness, and assurance are categorized as good. Among these dimensions, reliability is the strongest aspect, indicating that BPJS Health employees provide services accurately, consistently, and responsibly. Public satisfaction with the services is also categorized as good. Conclusions: This study concludes that the overall quality of public services at the BPJS Health Office of Palu City is good and effective in meeting community expectations. Nevertheless, continuous improvement is still required, particularly in strengthening service-supporting infrastructure. Limitations: This study was limited to a single BPJS branch office; therefore, the findings cannot be generalized to all BPJS Health offices in Indonesia. Contributions: This study provides empirical evidence on the implementation of service quality in public health insurance services and can serve as a reference for improving infrastructure and strengthening employee reliability to enhance public service performance.
Co-Authors Abdul Kahar Adam, Fikri Adfiyani Fadjar Adiana, Dewa Made Adinda Marisa Ponga Andi Mattulada Angga Trianto Anindya Puteri Asngadi Asngadi Asriadi Asriadi Asriadi, A. Benyamin Parubak Cici Rianty K. Bidin Clara Oktaviani Dian Firdaus Djatola, Hariyanto R Edhi Taqwa Elimawaty Rombe Erwan Sastrawan Faigah A. Badjamal Faizah, Sitti Nur Fajar Surya Alamsyah Faradila Farah, Cheko Farid Farid Farid Farid Farid Farid Farid, Farid Faryd Mardiansyah Lasman Firdayanti Bido Haliza, Siti Nur Heni Susanti I komang Suprianto I komang Suprianto Ihsan Ikbal Abdulla Ikbal B Ikbal Pratama M. Supu Indabestari Indra Setiawan Indriani Indriani Inten Suwono Syamdi Ira Nuriasanti  IRA NURIYA SANTI Jumiati Jumiati Kadoena, Friskha Anggriani Koro, Mohammad Sandy Andi Andi Krisnamurti, Reza Mahendra Labolong, Wityaningsih Lamusa, Faruq Latifah, Ayi Maharani, Andi Nur Dean Mehdi Mohammad Fahrullah Al-hasni Mohammad Ega Nugraha Mohammad Zeylo Auriza Mohammad Zeylo Auriza Mohammad Zeylo Auriza Muh Rizky Fauzan Muh. Riswandi Palawa Muhammad Din Muhammad Fadil Alwi Muhammad Nasir Muhammad Riswandi Palawa Muhammad Ruliansyah MUSLIMIN Muslimin Muslimin Mustamin Mustamin Muzakir Nabil, Adiva Nada Afisa Ad’jen Nauli Debora Simbolon Ni Luh Dita Yanti Niluh Putu Evvy Rossanty Nirwan Nirwan Nudiatulhuda Mangun Nur Hilal, Nur Nur Mizan Nurfadila Nurfadila, Nurfadila Nurfadilah Nurhikma Yanti Palawa, Riswandi Pancanugraha, Indra Parani, Syamsul Bahri Dg. Paundanan, Olfa Ningsi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Puji Astuti Putra, Yogi Pramudya Putri Ananta Rahmat Mubaraq Rahmawati Rahmawati Randang, Viany Fransiska Rian Risendy Riky Thias Pranolo Tobondo Rini Yuliana Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Ryan Agung Ramadhan Sabir, A. Amalia Almaidah Sasmita Kasim Setiawan Mandala Putra Shinta Rachmawati Afrilya Sri Wanti suardi suardi Suci Fidiah Lestari Sumiansi, Sumiansi Suriani Labolo SURYA NINGSIH Syamsuddin Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri  Syamsul Bahri Dg. Parani Syarifaini Syerina Evayanti Tambaru, Rachman Tambaru, Rahman Tandigala, Ishak Sandy Tombolotutu, Muzakir Tuti Haryanti, Tuti Umar Syarifuddin Umar Syarifuddin Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wijaya, Ardi Windi Rahmadani Windi Rahmadani Winny Adriyanti Utami Wiri Wirastuti   Yeyen Anggreni Yoksan Susanto Yulianti, Atik Yundari, Yundari Zahara, Zakiya Zakiyah Zahara Zulfirly Kurniawan Zulkipli Zulkipli