Article Per Year (5 Year)
p-Index From 2021 - 2026
9.863
P-Index
This Author published in this journals
All Journal ETIKONOMI Katalogis Jurnal Manajemen Bisnis Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis STRATEGIC Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN MOTIVASI Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Kolaboratif Sains Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Education and Social Science (IJESS) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Inovasi Bisnis Indonesia (JIBI) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia AGROLAND: The Agricultural Sciences Journal Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Maskuri Sutomo
Management Department, Faculty Of Business And Economics, Tadulako University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 94 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 94 Documents
Search

 6   7   8   9   10 
The Strategic Role of Halal Values and Brand Image in Building Customer Trust and Satisfaction Badjamal, Faigah A; Zahara, Zakiya; Bachri, Syamsul; Parani, Syamsul Bahri Dg.; Muzakir; Sutomo, Maskuri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4092

Abstract

The growth of digital technology and rising awareness of halal values have transformed marketing strategies in the culinary industry, particularly for medium-sized businesses. These businesses, typically employing 10–50 staff or generating in annual revenue, face unique challenges in building customer trust. This study aims to evaluate how social media marketing, halal value, brand image, product innovation, and customer satisfaction contribute to trust in medium-sized culinary businesses and to develop a conceptual framework. A systematic literature review was conducted, analyzing 71 articles from 412, published between 2014 and 2024, using the PRISMA framework. The findings show that innovative products, engaging social media content, consistent brand image, and transparent halal practices enhance customer satisfaction, which strengthens trust. Satisfaction acts as a key link, connecting these factors to customer loyalty through positive experiences. The study highlights that medium-sized culinary businesses can build strong customer connections by aligning strategies with local values and consumer needs. In conclusion, this research offers a new framework for understanding trust-building in culinary businesses and provides practical strategies, such as using social media to share halal certifications and innovative menus, to foster loyalty.
THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON TIMES FLORIST PURCHASE DECISIONS IN PALU CITY Ni Luh Dita Yanti; Ira Nuriya Santi; Maskuri Sutomo; Farid
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486743

Abstract

This study aims to determine the effect of Digital Marketing and Product Quality on Purchasing Decisions at Times Florist in Palu City. The study used a quantitative method with data collection techniques through questionnaires distributed to 90 respondents using purposive sampling. Data were processed and analyzed using the SPSS.26 application through validity tests, reliability tests, classical assumption tests, multiple linear regression, F tests, t tests, and coefficients of determination. The results showed that Digital Marketing had a significant effect on Purchasing Decisions. Product Quality also had a significant effect on Purchasing Decisions. Simultaneously, both variables had a significant effect and were able to explain 85.1% of the variation in purchasing decisions. These findings confirm that optimizing digital marketing strategies and improving product quality are very important to improve consumer purchasing decisions.
THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY Syarifaini; Ira Nuriya Santi; Maskuri Sutomo; Mohammad Zeylo Auriza
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18464932

Abstract

This study aims to analyze the role of purchasing decisions as a mediator of the influence of chatbot responsiveness and personalization on customer satisfaction on TikTok Shop in Palu City. Using quantitative methods with SEM-PLS (SmartPLS 4) and purposive sampling techniques, the study involved 100 respondents who had interacted with a chatbot when purchasing fashion products on TikTok Shop. The results show that responsiveness and personalization do not directly influence satisfaction, but both have a significant influence on purchasing decisions. Subsequent purchasing decisions are proven to have a strong influence on satisfaction and act as a full mediator. These findings reflect field conditions, where TikTok Shop users value chatbots more from their ability to assist the decision-making process such as clarity of information, relevant recommendations, and ease of transactions than from the emotional aspect of direct satisfaction. Practically, TikTok Shop needs to optimize the quality of chatbot responses, enrich personalization based on shopping history, and improve the accuracy of product information to encourage purchasing confidence, which ultimately increases customer satisfaction.
Fungsi Penggunaan Merek Untuk Produk Usaha Rumahan (Abon Ikan) Bagi Desa Tambu Mehdi Mohammad Fahrullah Al-hasni; Muhammad Din; Maskuri Sutomo
Jurnal Nusantara Berbakti Vol. 1 No. 2 (2023): April : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i2.103

Abstract

The purpose of this community service activity is to provide information and knowledge related to the importance of brands to the community in Tambu Village, Balaesang District, Donggala Regency as a form of learning for home-based businesses. The MBKM student activity method used is in the form of education or providing information on brand functions. The use of the mark on shredded fish product packaging to provide a mark on the product, as a means of promotion, shows the quality of the product and the origin of the product. Providing learning about the function of the brand given by the MBKM Faculty of Economics students to the people of Tambu Village as an effort to provide education on the importance of using a brand. In addition, using a brand serves to provide an identity for goods or services and functions to ensure quality and combination for consumers.
An Analysis of Service Quality at the Palu City Branch of Badan Penyelenggara Jaminan Sosial Health Cheko Farah; Ira Nuriya Santi; Maskuri Sutomo; Farid Farid
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 2 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i2.4756

Abstract

Purpose: This study aims to analyze the quality of public services at the Badan Penyelenggara Jaminan Sosial (BPJS) Health Office of Palu City based on five dimensions of service quality. Research Methodology: This study employed a qualitative method with a descriptive approach. Data were collected through direct observation and in-depth interviews with BPJS Health employees and service participants at the BPJS Health Office of Palu City. The data were analyzed using qualitative descriptive techniques to capture participants’ perceptions of service performance. Results: The findings show that the five dimensions of service quality tangibles, empathy, reliability, responsiveness, and assurance are categorized as good. Among these dimensions, reliability is the strongest aspect, indicating that BPJS Health employees provide services accurately, consistently, and responsibly. Public satisfaction with the services is also categorized as good. Conclusions: This study concludes that the overall quality of public services at the BPJS Health Office of Palu City is good and effective in meeting community expectations. Nevertheless, continuous improvement is still required, particularly in strengthening service-supporting infrastructure. Limitations: This study was limited to a single BPJS branch office; therefore, the findings cannot be generalized to all BPJS Health offices in Indonesia. Contributions: This study provides empirical evidence on the implementation of service quality in public health insurance services and can serve as a reference for improving infrastructure and strengthening employee reliability to enhance public service performance.
Building Customer Loyalty Through Relationship Marketing And Price At Motorcycle Washes In Palu City I Kadek Rio Ardayana; Maskuri Sutomo; Zakiyah Zahara; Farid Farid
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8229

Abstract

This study aims to determine the effect of Relationship Marketing and Price on customer loyalty at Motorbike washing in Palu City This quantitative research was conducted at the Sula motorbike washing company in Vatutela, Palu City. The research was conducted from October to December 2024.This study involved 60 respondents and used the Roscoe method. Purposive sampling is a sampling method in which research is conducted on a group of subjects who have specific characteristics. Data were collected through interviews and distributing questionnaires to participants. This study used multiple linear regression as a data analysis technique and used the SPSS program as an analytical tool. According to the results of multiple linear regression analysis conducted in this study, it can be concluded that relationship marketing and price variables have an influence on customer loyalty at Sula Motor Wash, Palu City, both partially and simultaneously. This shows that proper pricing and relationship marketing strategies help build and maintain customer loyalty.
The Effect Of Product Quality And Brand Image On Customer Loyalty In Skintific Products (Case Study On Gen Z In Palu City) Nova Anggriani; Zakiyah Zahara; Maskuri Sutomo; Pricylia Chintya Dewi Buntuang
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8321

Abstract

The purpose of this study was to determine and analyze: (1) the effect of product quality and brand image on customer loyalty on skintific products in Palu city, (2) the effect of product quality on customer loyalty on skintific products in Palu city, (3) the effect of brand image on customer loyalty on skintific products in Palu city. The type of research used is quantitative (shows the relationship between variables). The population in this study were gen Z customers in Palu city who used skintific products. The sampling technique in this study used purposive sampling, with a total sample size of 110 respondents. Data collection using a questionnaire. The analysis method used is multiple linear regression analysis using the SPSS release 26 application. The results showed that (1) there is an effect of product quality and brand image on customer loyalty on skintific products in the Palu city (2) there is an effect of product quality on customer loyalty on skintific products in the Palu city (3) there is an effect of brand image on customer loyalty in the Palu city.
PENDAMPINGAN BUMDes DALAM PENDISTRIBUSIAN KEBUTUHAN GAS ELPIJI 3 KG MASYARAKAT DESA KALIBURU Nur Mizan; Niluh Putu Evvy Rossanty; Maskuri Sutomo
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 2 (2023): April : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i2.265

Abstract

BUMDes di desa kaliburu memiliki Unit penjualan tabung gas di kenal dengan nama pangkalan yaitu PANGKALAN LPG 3 KG KALIBURU MEMBANGUN. bekerja sama dengan PT. ARBA SONS COMPANY dalam pendistribusian tabung gas elpiji 3 kg. Permasalahan yang terjadi kurangnya pasokan tabung gas elpiji 3 kg akibatnya tidak meratanya warga yang mendapat tabung gas elpiji 3 kg ini. Mekanisme distribusi gas elpiji 3 kg untuk masyarakat desa kaliburu belum berjalan dengan baik.Metode pelaksanaan pengabdian ini dilakukan dengan metode pendampingan. Pendampingan yang dilakukan berupa pendampingan pencatatan keluar masuknya tabung gas elpiji 3 kg pada pemegang unit tabung gas elpiji 3 kg. Agar tidak adanya lagi warga yang mendapat tabung gas lebih dari satu buah di setiap minggunya. Sehingga masyarkat desa kaliburu mendapat tabung gas secara merata. Diharapkan dapat mengurangi terjadinya kesalahan dalam penyaluran tabung tabung gas elpiji 3 kg untuk masyarakat desa kaliburu. Mekanisme pendistribusian yang kurang baik pada unit ini. pemegang unit melakukan pembuatan jadwal pada saat pendribusian gas elpiji 3 kg untuk masyarakat. Jadwal yang dibuat berupa jadwal pendistribusian setiap hari minggu. Dengan harapan adanya jadwal ini dapat membuat pendistribusian lebih teratur dan terarah.
Partisipasi Masyarakat Dalam Pengembangan Kelompok Tani Di Desa Kaliburu Nauli Debora Simbolon; Niluh Putu Evvy Rossanty; Maskuri Sutomo
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 1 No. 2 (2023): April : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v1i2.270

Abstract

Kelompok tani di Desa Kaliburu merupakan wadah bagi setiap anggotanya untuk berinteraksi guna meningkatkan pengetahuan, keterampilan, sikap dalam bercocok tanam yang lebih baik dan menguntungkan serta berperilaku lebih mandiri untuk mencapai kehidupan yang lebih baik. Namun kelompok tani Desa Kaliburu tutup karena kurangnya fasilitas yang disiapkan Desa, dan masyarakat hanya mengandalkan sistem pertanian musiman seperti musim jagung, pala, kelapa, dan coklat yang musimnya tidak menentu setiap tahunnya. Kondisi sosial budaya petani di Desa Kaliburu menjadi permasalahan utama dalam berfungsinya sektor pertanian dalam pembangunan nasional dan sektor kemampuan bersaing di masa mendatang. Kami dan Masyarakat di Desa Kaliburu berhasil menjadikan lahan yang kami tanami dengan berbagai jenis tanaman seperti sayuran, tomat, bawang, Lombok, dll. Sehingga masyarakat di Desa Kaliburu dapat memanfaatkan hasilnya sewaktu-waktu bercocok tanam secara rutin dan tidak harus menunggu musim setiap tahun. Masyarakat desa Kaliburu juga dapat memanfaatkan hasil pertanian tersebut dengan cara menjualnya di pasar sehingga dapat menghasilkan keuntungan.
Pengaruh Digital Marketing dan Daya Tarik terhadap Keputusan Berkunjung (Wisata Paralayang Matantimali) Sumiansi Sumiansi; Adfiyani Fadjar; Maskuri Sutomo; Sri Wanti
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4294

Abstract

Purpose: The purpose of this research is to determine the impact of digital marketing and attractiveness on visiting decisions (Paragliding tourism in Matantimali Sigi district). Methodology/approach: This study evaluates the hypothesis and gathers quantitative questionnaire data from respondents for inclusion in the quantitative method. It relies on primary data obtained from questionnaires administered to guests at Matantimali paragliding in Sigi Regency. The sample size consisted of 90 respondents. This study used multiple linear regression analysis for data analysis. Results/findings: The research findings show that digital marketing and attractiveness significant impact on encouraging tourists' decisions to visit Paragliding Matantimali, Sigi Regency. Conclusions: Digital marketing and tourist attractions have a significant influence on tourists' decisions to visit Matantimali paragliding, Sigi Regency. Optimizing these two factors can increase tourist visits. Limitations: This research focuses exclusively on Matantimali paragliding tourism in Sigi Regency; it is suggested that further research expand the number of samples and add other variables such as facilities, accessibility, and price for more comprehensive analysis Contribution: The findings of this research are expected to be a strategic basis for Matantimali Paragliding managers in optimizing digital marketing, increasing attractiveness, and designing more effective promotions. Therefore, it is intended to provide a more competitive tourism experience.
Co-Authors Abdul Kahar Adam, Fikri Adfiyani Fadjar Adfiyani Fadjar Adiana, Dewa Made Adinda Marisa Ponga Andi Mattulada Angelina Rumondor, Vina Angga Trianto Anindya Puteri Asngadi Asngadi Asriadi Asriadi Asriadi, A. Aulia, Nurul Benyamin Parubak Chalil Chalil Cheko Farah Cici Rianty K. Bidin Clara Oktaviani Dian Firdaus Djatola, Hariyanto R Edhi Taqwa Elimawaty Rombe Erwan Sastrawan Faigah A. Badjamal Faizah, Sitti Nur Fajar Surya Alamsyah Faradila Farid Farid Farid Farid Farid Farid Farid Farid Farid Farid Farid, Farid Faryd Mardiansyah Lasman Firdayanti Bido Haliza, Siti Nur Heni Susanti I Kadek Rio Ardayana I komang Suprianto I komang Suprianto Ihsan Ikbal Abdulla Ikbal B Ikbal Pratama M. Supu Indabestari Indra Setiawan Indriani Indriani Inten Suwono Syamdi Ira Nuriasanti  Ira Nuriya Santi IRA NURIYA SANTI Jumiati Jumiati Kadoena, Friskha Anggriani Koro, Mohammad Sandy Andi Andi Krisnamurti, Reza Mahendra Labolong, Wityaningsih Lamusa, Faruq Latifah, Ayi Maharani, Andi Nur Dean Mandala Putra, Setiawan Mehdi Mohammad Fahrullah Al-hasni Mohammad Ega Nugraha Mohammad Zeylo Auriza Mohammad Zeylo Auriza Mohammad Zeylo Auriza Muh Rizky Fauzan Muh. Riswandi Palawa Muhammad Din Muhammad Fadil Alwi Muhammad Nasir Muhammad Riswandi Palawa Muhammad Ruliansyah MUSLIMIN Muslimin Muslimin Mustamin Mustamin Muzakir Nabil, Adiva Nada Afisa Ad’jen Nauli Debora Simbolon Nauli Debora Simbolon Ni Luh Dita Yanti Niluh Putu Evvy Rossanty Nirwan Nirwan Nova Anggriani Nudiatulhuda Mangun Nur Hilal, Nur Nur Mizan Nur Mizan Nurfadila Nurfadila, Nurfadila Nurfadilah Nurhikma Yanti Palawa, Riswandi Pancanugraha, Indra Parani, Syamsul Bahri Dg. Paundanan, Olfa Ningsi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Pricylia Chintya Dewi Buntuang Puji Astuti Putra, Yogi Pramudya Putri Ananta Rahmat Mubaraq Rahmawati Rahmawati Randang, Viany Fransiska Raymondo Wengkau Rian Risendy Riky Thias Pranolo Tobondo Rini Yuliana Risnawati Risnawati Risnawati Risnawati4 Riyanto, Wahyu Rosida P. Adam Ryan Agung Ramadhan Sabir, A. Amalia Almaidah Sasmita Kasim Setiawan Mandala Putra Shinta Rachmawati Afrilya Sri Wanti Sri Wanti suardi suardi Suci Fidiah Lestari Sulistiawati Sumiansi Sumiansi Sumiansi, Sumiansi Suriani Labolo SURYA NINGSIH Syamsuddin Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri  Syamsul Bahri Dg. Parani Syarifaini Syerina Evayanti Tambaru, Rachman Tambaru, Rahman Tandigala, Ishak Sandy Tombolotutu, Muzakir Tuti Haryanti, Tuti Umar Syarifuddin Umar Syarifuddin Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wijaya, Ardi Windi Rahmadani Windi Rahmadani Winny Adriyanti Utami Wiri Wirastuti   Yeyen Anggreni Yoksan Susanto Yulianti, Atik Yundari, Yundari Zahara, Zakiya Zakiyah Zahara Zulfirly Kurniawan Zulkipli Zulkipli