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All Journal ETIKONOMI Katalogis Jurnal Manajemen Bisnis Jurnal Media Wahana Ekonomika JAM : Jurnal Aplikasi Manajemen STRATEGIC Jurnal Dimensi JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Bisma: Jurnal Bisnis dan Manajemen International Journal of Social Science and Business EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Golden Ratio of Marketing and Applied Psychology of Business Jurnal Kolaboratif Sains Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Education and Social Science (IJESS) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Visi Manajemen (JVM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Nusantara Berbakti Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Manajemen Dan Bisnis Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Inovasi Bisnis Indonesia (JIBI) Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Islamic Digital Economics and Management Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia AGROLAND: The Agricultural Sciences Journal Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Journal of Humanities, Community Service, and Empowerment
Maskuri Sutomo
Management Department, Faculty Of Business And Economics, Tadulako University
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Pengaruh Digital Marketing dan Daya Tarik terhadap Keputusan Berkunjung (Wisata Paralayang Matantimali) Sumiansi, Sumiansi; Fadjar, Adfiyani; Sutomo, Maskuri; Wanti, Sri
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4294

Abstract

Purpose: The purpose of this research is to determine the impact of digital marketing and attractiveness on visiting decisions (Paragliding tourism in Matantimali Sigi district). Methodology/approach: This study evaluates the hypothesis and gathers quantitative questionnaire data from respondents for inclusion in the quantitative method. It relies on primary data obtained from questionnaires administered to guests at Matantimali paragliding in Sigi Regency. The sample size consisted of 90 respondents. This study used multiple linear regression analysis for data analysis. Results/findings: The research findings show that digital marketing and attractiveness significant impact on encouraging tourists' decisions to visit Paragliding Matantimali, Sigi Regency. Conclusions: Digital marketing and tourist attractions have a significant influence on tourists' decisions to visit Matantimali paragliding, Sigi Regency. Optimizing these two factors can increase tourist visits. Limitations: This research focuses exclusively on Matantimali paragliding tourism in Sigi Regency; it is suggested that further research expand the number of samples and add other variables such as facilities, accessibility, and price for more comprehensive analysis Contribution: The findings of this research are expected to be a strategic basis for Matantimali Paragliding managers in optimizing digital marketing, increasing attractiveness, and designing more effective promotions. Therefore, it is intended to provide a more competitive tourism experience.
Pengaruh Brand Trust dan Customer Rating Terhadap Keputusan Pembelian Produk Facetology Pada pengguna Shopee di Kecamatan Bungku Tengah Kabupaten Morowali: The Influence Of Brand Trust and Customer Rating on Purchase Decisions For Facetology Products Among Shopee Users in Bungku Tengah District Morowali Regency Sasmita Kasim; Farid; Maskuri Sutomo; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 12: Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9772

Abstract

Penelitian bertujuan untuk menjelaskan pengaruh secara simultan dan parsial pengaruh Brand trust dan customer rating terhadap keputusan pembelian Produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali. Jenis penelitian menggunakan penelitian kuantitatif dengan sampel sebanyak 99 responden. Metode pengambilan sampel pada penelitian ini menggunakan jenis Non probability sampling dengan Purposive Sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa 1) Brand Trust (X1) dan Customer Rating (X2) secara simultan berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali 2) Brand Trust (X1) secara parsial berpengaruh positif dan signifikan terhadap Keputusan pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali 3) Customer Rating (X2) secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian produk Facetology pada pengguna shopee di Kecamatan Bungku Tengah Kabupaten Morowali.
Pengaruh Social Brand Enggagement, Ekuitas Merek Dan Kesadaran MerekTerhadap Niat Pembelian Produk Kosmetik Wardah Kecamatan Bungku Tengah Kabupaten Morowali: The Influence of social brand engagement, brand equity, and brand awarennes on purchase itention of wardha cosmetic products inbungku tengah district, morowali regency Putri Ananta; Farid; Maskuri Sutomo; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 12: Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9775

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social brand enggagement, ekuitas merek, dan kesadaran merek terhadap niat pembelian produk kosmetik wardah kecamatan bungku ten gah kabupaten morowali. Jumlah sampel dalam penelitian ini 100 responden dan teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel social brand enggagement berpegaruh positif namun tidak signifikan terhadap niat pembelian, ekuitas merek berpegaruh positif dan signifikan terhadap niat pembelian, kesadaran merek berpengaruh positif dan signifikan terhadap niat pembelian produk kosmetik wardah kecamatan bungku tengah kabupaten morowali. Koefisien determinasi memerlihatkan nilai R square sebesar 0,538 atau 53,8% dan sisanya sebesar 46,2% dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian.
The Strategic Role of Halal Values and Brand Image in Building Customer Trust and Satisfaction Badjamal, Faigah A; Zahara, Zakiya; Bachri, Syamsul; Parani, Syamsul Bahri Dg.; Muzakir; Sutomo, Maskuri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4092

Abstract

The growth of digital technology and rising awareness of halal values have transformed marketing strategies in the culinary industry, particularly for medium-sized businesses. These businesses, typically employing 10–50 staff or generating in annual revenue, face unique challenges in building customer trust. This study aims to evaluate how social media marketing, halal value, brand image, product innovation, and customer satisfaction contribute to trust in medium-sized culinary businesses and to develop a conceptual framework. A systematic literature review was conducted, analyzing 71 articles from 412, published between 2014 and 2024, using the PRISMA framework. The findings show that innovative products, engaging social media content, consistent brand image, and transparent halal practices enhance customer satisfaction, which strengthens trust. Satisfaction acts as a key link, connecting these factors to customer loyalty through positive experiences. The study highlights that medium-sized culinary businesses can build strong customer connections by aligning strategies with local values and consumer needs. In conclusion, this research offers a new framework for understanding trust-building in culinary businesses and provides practical strategies, such as using social media to share halal certifications and innovative menus, to foster loyalty.
Co-Authors Abdul Kahar Adam, Fikri Adfiyani Fadjar Adiana, Dewa Made Adinda Marisa Ponga Andi Mattulada Angga Trianto Anindya Puteri Asngadi Asngadi Asriadi Asriadi Asriadi, A. Benyamin Parubak Cici Rianty K. Bidin Clara Oktaviani Dian Firdaus Djatola, Hariyanto R Edhi Taqwa Elimawaty Rombe Erwan Sastrawan Faigah A. Badjamal Faizah, Sitti Nur Fajar Surya Alamsyah Faradila Farid Farid Farid Farid Farid Farid Farid, Farid Faryd Mardiansyah Lasman Firdayanti Bido Haliza, Siti Nur Heni Susanti I komang Suprianto I komang Suprianto Ihsan Ikbal Abdulla Ikbal B Ikbal Pratama M. Supu Indabestari Indra Setiawan Indriani Indriani Inten Suwono Syamdi Ira Nuriasanti  IRA NURIYA SANTI Jumiati Jumiati Kadoena, Friskha Anggriani Koro, Mohammad Sandy Andi Andi Krisnamurti, Reza Mahendra Labolong, Wityaningsih Lamusa, Faruq Latifah, Ayi Maharani, Andi Nur Dean Mehdi Mohammad Fahrullah Al-hasni Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh Rizky Fauzan Muh. Riswandi Palawa Muhammad Din Muhammad Fadil Alwi Muhammad Nasir Muhammad Riswandi Palawa Muhammad Ruliansyah MUSLIMIN Muslimin Muslimin Mustamin Mustamin Muzakir Nabil, Adiva Nada Afisa Ad’jen Nauli Debora Simbolon Ni Luh Dita Yanti Niluh Putu Evvy Rossanty Nirwan Nirwan Nudiatulhuda Mangun Nur Hilal, Nur Nur Mizan Nurfadila Nurfadila, Nurfadila Nurfadilah Nurhikma Yanti Palawa, Riswandi Pancanugraha, Indra Parani, Syamsul Bahri Dg. Paundanan, Olfa Ningsi Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Puji Astuti Putra, Yogi Pramudya Putri Ananta Rahmat Mubaraq Rahmawati Rahmawati Randang, Viany Fransiska Rian Risendy Rini Yuliana Risnawati Risnawati Risnawati Risnawati4 Rosida P. Adam Ryan Agung Ramadhan Sabir, A. Amalia Almaidah Sasmita Kasim Setiawan Mandala Putra Shinta Rachmawati Afrilya Sri Wanti suardi suardi Suci Fidiah Lestari Sumiansi, Sumiansi Suriani Labolo SURYA NINGSIH Syamsuddin Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bachri  Syamsul Bahri Dg. Parani Syarifaini Syerina Evayanti Tambaru, Rachman Tambaru, Rahman Tandigala, Ishak Sandy Tombolotutu, Muzakir Tuti Haryanti, Tuti Umar Syarifuddin Vitayanti Fattah Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wahyuningsih Wanti, Sri Wijaya, Ardi Windi Rahmadani Winny Adriyanti Utami Wiri Wirastuti   Yeyen Anggreni Yoksan Susanto Yulianti, Atik Yundari, Yundari Zahara, Zakiya Zakiyah Zahara Zulfirly Kurniawan Zulkipli Zulkipli