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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Journal of Innovation Research and Knowledge Jurnal Ilmu Manajemen Mulawarman (JIMM) JURNAL EKONOMI BISNIS DAN MANAJEMEN Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Jurnal Ekonomi Bisnis dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Asian Journal of Management, Entrepreneurship and Social Science INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen IPSSJ Aksi Kita: Jurnal Pengabdian Kepada Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Haribowo, Rio
Universitas Mulawarman
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Journal : JURNAL LENTERA BISNIS

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ANALISIS PENGARUH KUALITAS LAYANAN, STRATEGI KEY OPINION LEADER DAN PROMOSI DIGITAL TERHADAP REPURCHASE INTENTION Riesna Apramilda; Menhard Menhard; Rio Haribowo; Sukma Irdiana; Feby Arma Putra; Eko Nur Hermansyah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1456

Abstract

This study aims to analyze the effect of service quality, key opinion leader strategy, and digital promotion on consumer repurchase intention in the context of digital business. In the era of digital transformation, companies increasingly rely on technology-based marketing strategies and social media to retain customers and increase repeat purchases. Two hundred people who have shopped online are surveyed for this quantitative study. Multiple linear regression techniques were employed for the data analysis. Concurrently, the data demonstrated that digital promotion, Key Opinion Leader approach, and service quality all significantly impact repurchase intention. One of the most important factors in determining whether or not a customer will buy from a company again is the key opinion leader approach. The results demonstrate the significant impact that public figures' trust and influence can have on consumers' perceptions and decisions. By emphasizing the importance of service quality and collaborating with relevant key opinion leaders, this study offers practical implications for online business actors looking to build efficient marketing strategies.
Co-Authors Abdul Malik Abdul Razak Munir Adzka Rosa Sanjayyana Agus Rofi'i Ahmad Ahmad Akbar Akbar Akbar, Zulfikri Al Azim, Firhan Aliyya Nur Rissya Ariesta Heksarini Arijanti, Susi Bambang Suseno Bambang Suseno Besse Raodhatul Jannah Bilgies, Ana Fitriyatul Br Ginting, Jenni Veronika Budi Sulistiyo Nugroho Dadang Suhardi Dendy K. Pramudito Dian Wahyuningsih Dian Wahyuningsih Diawati, Prety Dini Nadia Ning Tiyas Dirhamsyah Djunaedi Djunaedi Doddy Adhimursandi Eko Nur Hermansyah Eva Yuniarti Utami Farah Hana Dzakiyah Farhan Farhan Fatimah Malini Lubis Feby Arma Putra Fildzah Shabrina Fitri Rezeki G. Gunawan Galih Wisnu Wardhana Hamdany, Mohammad Azharie hartanto hartanto Hendy Tannady Herda, Wiola Wasa Pebrina Hotbona Novandi Tambunan I Wayan Ruspendi Junaedi Ika Sakti, Bagas Sundaru Ika Suhartanti Darmo Ilham Arief Imam Jayanto Irdiana, Sukma Irwan Moridu Isfauzi Hadi Nugroho Iwan Henri Kusnadi Jasman jelita, jelita Julianti Fitria Toufik Karnawi Kamar Karyadi, Sugeng Ladjin, Nurjanna Lenny Nuraeni, Lenny Luthfi Maulana, Luthfi M. Rafid Marwal Maryam Nadir Mawardah, Anis Menhard Menhard, Menhard Michael Hadjaat Miftahul Khoir Mohammad Azharie Hamdany Mohzana Mudasetia Mudasetia Mudasetia, Mudasetia Muhamad Risal Tawil Muhammad Arsyad Muhammad Yusuf Musdalifah Azis Musran Munizu Mustafa, Fahrina Najmi Ismail Najmi Ismail Niar Syahara Nugroho, Budi Sulistiyo Nuri Rohmatul Umma Putrie, Rena Augia Rahmawati, Rahmawati Ramli, Akhmad Raraga, Filus Ratnawati Ratnawati Rena Augia Putrie Rendi Wibowo Riesna Apramilda Riyanti, Apriani Sagaf S. Pettalongi Sanjayyana, Adzka Rosa Saut Maruli Tua Pandiangan Sidjabat, Sonya Siti Maria Sofia Maulida sri sudiarti Subroto, Desty Endrawati Sujatmiko, Wandi Sukriyadi, Sukriyadi suratman Suratman Susi Indriyani syamsurizal syamsurizal Syarifah Hudayah Tambunan, Hotbona Novandi Toufik, Julianti Fitria Tyahya Whisnu Hendratni Utami, Eva Yuniarti Verawaty Verawaty Wahyuningratna, Ratu Nadya Wariunsora, Marlen Wibowo, Rendi Widaryo, Chandika Mahendra WIjayanthi, Ida Ayu Trisna Wulandari, Ayu Ratna Yantony, Didit ZA, Saida Zainurossalamia