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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Journal of Innovation Research and Knowledge Jurnal Ilmu Manajemen Mulawarman (JIMM) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Asian Journal of Management, Entrepreneurship and Social Science INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Haribowo, Rio
Universitas Mulawarman
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Journal of Innovative and Creativity

 1 
Analisis Pengaruh Trust, Kualitas Produk Dan Customer Digital Relation Terhadap Customer Loyalty Platform Pembayaran Digital di Wilayah Perkotaan di Indonesia Fildzah Shabrina; Rio Haribowo; Tyahya Whisnu Hendratni; Dadang Suhardi; Abdul Malik; Abdul Razak Munir
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2576

Abstract

Penelitian ini ditujukan guna menganalisis pengaruh trust, kualitas produk, dan customer digital relation terhadap loyalitas pelanggan pada platform pembayaran digital. Metode yang diterapkan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 300 responden yang dipilih dengan metode purposive sampling, dengan kriteria: pengguna aktif platform pembayaran digital minimal enam bulan terakhir, berusia 18–45 tahun, dan melakukan transaksi minimal lima kali per bulan. Analisis data dilaksanakan dengan regresi linear berganda, didukung dengan uji reliabilitas, validitas, serta uji asumsi klasik yang mencakup heteroskedastisitas, normalitas, dan multikolinearitas. Perolehan penelitian menampilkan bahwa trust, kualitas produk, dan customer digital relation berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa loyalitas pelanggan tidak hanya ditentukan oleh aspek keamanan dan keandalan layanan, tetapi juga oleh kualitas produk yang unggul serta hubungan digital yang interaktif dan personal. Penelitian ini memberikan kontribusi teoretis dalam memperkaya literatur pemasaran digital sekaligus memberikan implikasi praktis bagi pengelola platform pembayaran digital dalam merancang strategi untuk meningkatkan loyalitas pelanggan.
The Influence of Content Authenticity, Online Review Quality, and Perceived Fairness on Digital Brand Trust in E-Commerce Applications in Indonesia Rio Haribowo; Riesna Apramilda; Menhard; Apriani Riyanti; Ratu Nadya Wahyuningratna; Iwan Henri Kusnadi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6041

Abstract

The primary purpose of this study is to investigate the impact that content authenticity, review quality, and perceived fairness have on trust in digital brands in Indonesian e-commerce applications. The rivalry in the e-commerce sector alongside the slow but steady rise in consumer trust in online transactions are the main backgrounds of the study. A quantitative explanatory approach has been utilized for the study, and 200 current users of e-commerce applications were selected as respondents through purposive sampling. The questionnaires made on a five-point Likert scale were the technique for collecting data and multiple linear regression was the method of analysis used. The research tool has successfully gone through the tests for validity, reliability, and other classical assumptions. The findings indicate that the three independent variables not only individually but also collectively have a significant and positive impact on the trust towards digital brands. Hence, the research has given a theoretical contribution to the literature on the evolution of digital brand trust in the e-commerce context. However, the implications of the research results are of a strategic nature and can be directed at the platform's managers, who in turn can strengthen user trust via, among other things, the use of authentic content, the application of effective review management, and the observance of fair and open policies.
Co-Authors Abdul Malik Abdul Razak Munir Adzka Rosa Sanjayyana Ahmad Ahmad Akbar Akbar Akbar, Zulfikri Aliyya Nur Rissya Ariesta Heksarini Arijanti, Susi Bambang Suseno Besse Raodhatul Jannah Bilgies, Ana Fitriyatul Br Ginting, Jenni Veronika Budi Sulistiyo Nugroho Dadang Suhardi Dendy K. Pramudito Dian Wahyuningsih Diawati, Prety Dirhamsyah Djunaedi Djunaedi Doddy Adhimursandi Eko Nur Hermansyah Eva Yuniarti Utami Fatimah Malini Lubis Feby Arma Putra Fildzah Shabrina Fitri Rezeki Galih Wisnu Wardhana Hamdany, Mohammad Azharie hartanto hartanto Hendy Tannady Hotbona Novandi Tambunan I Wayan Ruspendi Junaedi Ika Sakti, Bagas Sundaru Ika Suhartanti Darmo Irdiana, Sukma Irwan Moridu Isfauzi Hadi Nugroho Iwan Henri Kusnadi Jasman Julianti Fitria Toufik Karnawi Kamar Karyadi, Sugeng Ladjin, Nurjanna Lenny Nuraeni, Lenny M. Rafid Marwal Maryam Nadir Mawardah, Anis Menhard Menhard, Menhard Michael Hadjaat Miftahul Khoir Mohammad Azharie Hamdany Mudasetia Mudasetia Mudasetia, Mudasetia Muhamad Risal Tawil Muhammad Yusuf Musdalifah Azis Musran Munizu Najmi Ismail Nugroho, Budi Sulistiyo Nuri Rohmatul Umma Putrie, Rena Augia Rahmawati, Rahmawati Ramli, Akhmad Raraga, Filus Ratnawati Ratnawati Rena Augia Putrie Rendi Wibowo Riesna Apramilda Riyanti, Apriani Sanjayyana, Adzka Rosa Saut Maruli Tua Pandiangan Setiawan, Roy Sidjabat, Sonya sri sudiarti Subroto, Desty Endrawati Sujatmiko, Wandi Sukriyadi, Sukriyadi suratman Susi Indriyani syamsurizal syamsurizal Syarifah Hudayah Tambunan, Hotbona Novandi Toufik, Julianti Fitria Tyahya Whisnu Hendratni Utami, Eva Yuniarti Verawaty Verawaty Wahyuningratna, Ratu Nadya Wariunsora, Marlen Wibowo, Rendi Widaryo, Chandika Mahendra Wulandari, Ayu Ratna Yantony, Didit ZA, Saida Zainurossalamia