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Pengaruh Persepsi Harga, Cita Rasa, Kepuasan Pelanggan Terhadap Minat Beli Ulang (Repurchase Intention) Pada Rumah Makan You & Me Kabupaten Gresik Olivier, Kevin; Priyono, Achmad Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Some factors in culinary business are very important to note in order to attract costumers or preserve customers that already exist. Price perception, taste, and customer satisfaction are some factors in culinary business that must be note to run a business especially for culinary business. The purpose of this research is to determine whether there is an influence between price perception, taste, and customer satisfaction in You&Me Restaurant Gresik.This research was a quantitative research using premier data, data was obtained by spreading the questionnaire to 80 samples who has been to You&Me Restaurant at least once or more than once. The obtained and described data was used to find whether there is an influence between price perception, taste, and customer satisfaction on customer repurchase intention on You&Me Restaurant Gresik.Based on the result of this research, it can be known that there is an simultaneous influence and also partial influence between price perception, taste, and customer satisfaction on customer repurchase intention in You&Me Restaurant Gresik. Keyword : Price Perception, Taste, Customer Satisfaction, Repurchase Intention.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Social Media Terhadap Keputusan Pembelian Konsumen Di CV Semanis Situbondo (Pada Pembelian Minuman Booba Di CV Semanis Situbondo) Qamar, Sariful; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Product quality is the superiority of a product which explains the ability of a product to meet predetermined product quality requirements or specifications. CV Semanis Situbondo operates in the iced tea beverage sector with various flavors and there is also the booba drink which is also well known to the public. This business, which was founded in 2019, is one of several drink sellers that have started to mushroom recently and keep up with the times. From this background the questions arise, 1. How do service product quality and media promotion simultaneously influence consumer decisions? How does product quality influence purchasing decisions?The method used in this research is qualitative, the data comes from primary data which obtains direct responses from research subjects, namely customers who have purchased the available boba drinks. This research shows that firstly, the better the product quality, the higher the consumer's purchasing decision in purchasing a product. Second, the better the quality of service provided by producers to consumers, the more it will influence consumer purchasing decisions in purchasing drinks from CV products. As sweet as Situbondo has experienced an increase. Third, the better and more interesting the social media promotion that is carried out will get the public's attention so that beautiful product consumers will be interested and consumers will buy drinks. Keywords: Product Quality, Social Media Promotion Service Quality And Consumer Purchase Decisions
Pengaruh Brand Awareness, Brand Image, Harga, dan Hedonic Terhadap Keputusan Pembelian Iphone (Studi Kasus Mahasiswa di Kota Malang) Salsabila, Oktaviana Salwa; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The research aims to examine the impact of brand awareness, brand image, price, and hedonic on iPhone purchase decisions. This research uses explanatory research with a quantitative approach. The sampling was conducted on 100 college studens in Malang City using the Malhotra formula. The data were analyzed using multiple linear regression measured using SPSS. Test the hypothesis using the t-test and F-test. This research demonstrates that brand awareness, brand image, price, and hedonics collectively exert a significant influence on iPhone purchase decisions. Brand awareness, brand image, and hedonic variables partially influence iPhone purchase decisions, while the price variable does not have a significant effect. Keywords: Brand Awareness, Brand Image, Price, Hedonic, and Purchase Decisions
Pengaruh Brand Image, Price Perception, Fitur, Dan Product Quality Terhadap Keputusan Pembelian Smartphone Xiomi (Studi Pada Mahasiswa Universitas Islam Malang) Ahmad, Ryan Fazrin; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the economic realm, business refers to an entity or organization that sells goods and services to consumers or other entities. It is important for companies to understand consumer behavior because the continuity and success of companies, which strive to meet consumer needs and desires, is very dependent on a deep understanding of consumer behavior (Tjiptono F, 2008: 96). In the current digital era, smartphones have become an integral element in people's daily lives. Its function is not only limited as a communication tool, but also as a learning tool, as a tool for accessing information, and carrying out various other activities that can make human life easier. In this way, it is not surprising that the smartphone market is growing and competition between smartphone brands is getting tighter. Xiomi smartphones have become one of the most popular brands in Indonesia in recent years. This is due to the good quality of the product and the price which is relatively more affordable compared to other similar brands. Keywords: Brand Image, Price Perceotionn, Features and Product Quality and Purchasing Decision.
Pengaruh Brand Ambasador, Iklan Penjualan Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Chill Caffe Tumpang Nadhifa, Nanda Ayu; Rachma, N.; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to test and explain the influence of brand ambassador, seles advertising and product quality on customer purchasing decisions at chill caffe tumpang. This research is of the type explanatory research using a quantitative approach and using the slovin formula which obtained a total of ninety respondents. To solve the problems in the research, SPSS assistance was used to analyze various types of tests such as validity tests, normality test, F test, t test, multiple linear regression analysis and adjusted r2 coefficient of determination test the results of this research are that brand ambassadors, seles advertising and product quality simultaneously and partially influencer consumer purchasing decisions. Keywords: Brand Ambassadors, Seles Advertising, Product Quality, Purchasing Decisions.
Pengaruh Event Pariwisata, Digital Marketing, Harga , Dan Fasilitas Terhadap Keputusan Berkunjung Wisatawan Di Objek Wisata Pantai Watukarung Kabupaten Pacitan Putri, Intan Sabrina Aziza; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze and explain the Influence of Tourism Events, Digital Marketing, Prices, and Facilities on Tourist Decisions at Watukarung Beach Tourist Attraction, Pacitan Regency. The sample used in this study was 99 respondents obtained from the Slovin formula using the probablility sampling technique. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. The data testing used is simultaneous and partial hypothesis testing. The results of this study show that simultaneously the variables of Tourism Events, Digital Marketing, Prices, and Facilities have a positive and significant effect on the decision to visit. Partially, the variable of tourism events has a positive value and is not significant to the decision to visit partially, the variable of Digital Marketing has a positive and significant effect on the decision to visit partially, the price variable had a positive and significant effect on the decision to visit partially, the facility variable had a positive and significant effect on the decision to visit. Keywords: Tourism Events, Digital Marketing, Prices, Facilities, and Visiting Decisions.
Pengaruh Harga, Ulasan Produk, Kemudahan Dan Keamanan Terhadap Keputusan Pembelian Secara Online Di Shopee Pada Kecamatan Periuk Kota Tangerang Fajri, Iqbal Hasan; Asiyah, Siti; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of price, product reviews, convenience and security on online purchasing decisions at Shopee (Case Study in Periuk District, Tangerang City). The type of research used is quantitative research. Based on the results of research conducted, researchers used a questionnaire given to consumers in the Kampung Periuk Jaya area, RT/RW 02/02, Periuk Jaya Village, Periuk District, Tangerang City. Researchers got 85 respondents based on age. Sampling from this research used Purposive Sampling Technique. The analysis techniques used are respondent response regression, multiple linear regression, and coefficient of determination (R2). This research uses validity tests, reliability tests, and classical assumption tests followed by hypothesis testing. Based on the results of multiple linear regression analysis, the research results show that Price, Product Reviews, Convenience and Security have a partially significant effect on online purchasing decisions at Shopee. This is proven by the t test results showing that all variables have a significance value of <0.05. So it can be concluded that the Price variable (X1) has a significant negative effect on Purchasing Decisions, Product Reviews (X2) has a significant positive effect on Purchasing Decisions, Convenience (X3) has a significant positive effect on Purchasing Decisions, Security (X4) has a significant positive effect on Purchasing Decisions. Keywords: Price, Product Reviews, Convenience, Security, Online Purchases on Shopee 
Pengaruh Brand Ambassador, Online Costumer Review, Dan Kuailtas Produk Terhadap Keputusan Pembelian Di Shopee (Studi Kasus Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Unisma) Hariyanto, Setyo; Wahono, Budi; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Purchasing decision is a stage of the process before post-purchase behavior occurs where previously consumers have been faced with several alternative choices so that consumers will take action to buy a product based on predetermined choices. Before consumers make a purchase decision for a product or service, there are several alternative options that can influence the purchase, such as brand ambassadors, online customer reviews, and product quality on purchasing decisions. The object of this research is shopee because of the many product purchases made at shopee. The population in this study is shopee users in management study program students Class of 2020 Faculty of Economics and Business Unisma, the sample of this study is 82 management study program students, Sampling using Non-probability Sampling technique with Purposive Sampling technique, the type of data used is primary data and uses questionnaires as a medium for collecting data. The results of the analysis that are rigid using SPSS show that: simultaneously online customer review brand ambassadors and product quality have a positive and significant influence on purchasing decisions, brand ambassadors have a positive and significant influence on purchasing decisions, online customer reviews have a positive and significant effect on purchasing decisions, and product quality has a positive and significant influence on purchasing decisions. This research is expected to provide knowledge and be a reference in future researchers Keywords: Brand Ambassador, Online Customer Review, Product Quality, and Purchasing Decision
Pengaruh Kualitas Produk Dan Online Customer Review Terhadap Keputusan Pembelian (Studi Pada Pembelian Produk Kosmetik Wardah Melalui Online di Universitas Islam Malang) Putri, Fira Selfiana; Priyono, Achmad Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to examine and ascertain how online customer reviews and product quality affect people's decisions to buy Wardah cosmetic items. This study employs a quantitative method of explanatory research. Using the Malhotra formula, female students at the Islamic University of Malang were sampled, resulting in a sample of 85 respondents for this investigation. Multiple linear regression analysis is used in this research approach utilizing SPSS analytic tools. The F and t tests are used in hypothesis testing. The study's findings demonstrate that the decision to buy Wardah cosmetic goods online is significantly influenced by both product quality and online customer reviews. The decision to buy Wardah cosmetic items online is somewhat influenced by the product quality variable. On the other hand, the decision to buy Wardah cosmetic products online is not significantly influenced by the online customer review variable. Keywords: Product Quality, Online Customer Review and Purchasing Decisions
Pengaruh Social Media Marketing, Event Sponsorship, Flash Sale, Dan Packaging Terhadap Keputusan Pembelian Pada Produk Pinkflash Nisa, Firda Hanikati; Rizal, Mohammad; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The importance of effective marketing strategies and innovation in the beauty industry which continues to change and compete rapidly means that top brands must always follow the latest trends and continue to innovate to remain relevant in an increasingly dynamic market. This study identifies the relationship between proactive marketing strategies and purchasing decisions. consumer. This research aims to analyze and describe the influence of Social Media Marketing, Event Sponsorship, Flash Sale, and Packaging on Purchase Decisions for Pinkflsah Products in Malang City. The population in this study were residents of Malang City with a sample size of 100 people, using the Slovin formula and using the proportional sampling method. The data collection technique used in this research was by distributing questionnaires via Google Form. Research data uses SPSS 25. The results of this research show that simultaneously Social Media Marketing, Event Sponsorship, Event Sponsorship, Flash Sale, and Packaging have a significant effect on Purchasing Decisions. Social Media Marketing has a significant effect on Purchasing Decisions, Event Sponsorship has no significant effect on Purchasing Decisions, Flash Sale has no significant effect on Purchasing Decisions, Packaging has a significant effect on Purchasing Decisions Keywords: Social Media Marketing, Event Sponsorship, Flash Sale, Packaging, Purchasing Decisions.
Co-Authors . antony Abdul Kodir Djaelani Abdullah Ibrahim Abdullah Ibrahim Ritonga Abdurrahman Suwardi Achmad Agus Priyono Adeko, Riang Adelia, Keysya Afiandi, Dian Agus Martono Agus Martono Agus Purwoko AGUS SUSATYA Agusri Ramadhan Agustin, Deva Ahmad, Ryan Fazrin Akmal, Saif ALFIRMANSYAH ALFIRMANSYAH Alfirmasnyah Alfirmasnyah Ali, Haidina Ali, Risa Risanti Alvian Zamhari Amalia, Rizqi Andi Irawan Andry Andry Anisa Zairina Anriana, Nina Apri Andani Aprianto, Enggar Arsiyanto, M. Tody Asih Gumexzer Volinty Atin Utami Atra Romeida Atra Romeida Atra Romeida Awanji, Muhammad Rif’an Azzahra, Intan Nirwana Bambang Sumantri Bandi Hermawan Barchia, M. Faiz Basalamah, Muhammad Ridwan Bejo Bejo Benny Pratama Bieng Brata Bilman Wilman Simanihuruk Bosko Purba Bursamin Bursamin Butmen Marito H Cahyadi Damayanti, Elia Damres Uker Danur Ahlul Ufresti Roes Praptyanti Deddy Bakhtiar, Deddy Deddy Fitrianto Defi Ermayendri Deki Andes Putra Denny Wijaya Destrianah Destrianah Dewi Sahara Nasution Dhendi Novianto Saputra Diajeng Hasri Nabila Ramadhani Didik Suprayitno Dismini Arti Douni, James Byekher Dwi Maryani Dwi Purnomo Dwi Puspo Prihati Emlan, Emlan Endang Sartati Enggar Apriyanto Erdiana, Alifiah Nur Ernantje Hendrik Ertanto, Bobby Essy Anesta Asdami Esther Meylina Sipahutar Fadilah Fadilah Fadilah Fadilah, Fadilah Fajri, Iqbal Hasan Fatchur Rochman Febi Neonleni Febi Yulianti Fitri Anggraeni Gita Mulyasari Gunggung Senoaji Gunggung Senoaji Gungung Senoaji Hanim, Fadia Hariyanto, Setyo Hasta Ningsih, Dina Helina Dewi Heri Kusriyanto Herri Fariadi Indarwanto Indarwanto Indarwanto, Indarwanto Indra Cahyadinata Indra Cahyadinata, Indra Irnad Irnad Irnad Irnad Ishak, Andi Iskandar Iskandar Jeni Susyanti Kartika Rose Rachmadi Kastilon, Kastilon Ketut Sukiyono Ketut Sukiyono Khalikussabir, Khalikussabir Kurnia Herlina Dewi Kurnia Kurnia Kurnia Sari, Risca Lenny Marlina Lika Bernadina Linda Harta M Faiz Barchi M Zulkarnain Yuliarso M. Faiz Barchia Mahardhani, Ahmad Subhan Masjuwita, Masjuwita Mawardi, Muhammad Cholid Merna Ayu Sulastri Merry Rien Modiana, Yani Quarta Mohammad Rizal, Mohammad Muhamad Mustopa Romdhon Muhamad Mustopa Romdhon Muhammad Faiz Barchia, Muhammad Faiz Muhammad Nasaruddin Mujianto Mujianto MUSTOPA RAMDHON MUSTOPA RAMDHON Mustopa Ramdhon Mustopa Ramdhon Mustopa Ramdhon Mustopa, M. Nadhifa, Nanda Ayu Nisa, Firda Hanikati Nola Windirah Nola Windirah Novianti Novianti Nur Hayati Nuril Anwar Olivier, Kevin Pratiwi, Revita Widya Prayoga, Dhimas Enggal Purwo Setyadi Purwoko, Agus Puspita Sari Putra, Dicky Pratama Putra, Wawan Eka Putri Suci Asriani Putri, Anggun Eva Ardita Putri, Fira Selfiana Putri, Intan Sabrina Aziza Qamar, Sariful Qolbi, Syafira Naurin Rachma, N Rachma, N. Rachmad Junaria, Rachmad Rafsanjani, Rafli Rahmad Junaria Ramdhon, Mustopa Randhiki Gusti Perdana, Randhiki Gusti Rani, Eka Ranti Uchera Redi Badrudin Redy Badruddin Redy Badrudin Reflis REFLIS REFLIS Reflis Reflis Reflis Reflis Reflis Reflis Reflis, Reflis Restianingrum, Lika Reswita Reswita Reswita Reswita Reswita Reswita Reswita Reswita, Reswita Rijal, Muhammad Saifur Rini Susanti Risca Kurnia Sari Ritonga, Abdullah Ibrahim Rohidin Mersyah Rois Arifin Rondhon, M. Mustopa Rozi Wahyudi Sahidatul Hasanah Salsabila, Oktaviana Salwa Sandy, M. Ilwanda Sania, Nila Alin Santri Santri Saputra, Dhendi Novianto Saputra, Eko Adi Sari, Jarmi Puspita Sari, Risca Kurnia Sari, Serlinda Purnama Saryoto Saryoto Sastro, Yudi Septri Widiono Septri Widiono Silvi Permata Sari Siska Sri Wahyuni Siswahyono Siswahyono Siti Asiyah Sri Sugiarti Sriyoto Sriyoto Sudarmiatin Suharyanto Sukatno Susilo, Agung Tri Sutriman, Indah Ayu Syahlahudhin Al Ayufhi Theo Albino Tiffany Siti Khadijah Uker, Damres Ummi Jayanti UMMI JAYANTI Wawan Eka Putra Widyastuti, Diane Wiryono Wiryono, Wiryono Wulansari, Pitri Yan Yan S. Nugraha Yani Quarta Mondiana Yansen Yansen Yar Johan, Yar Yartiwi Yartiwi Yenita Ekasari Yosep Pujo Aryanto Yudhy Harini Bertham, Yudhy Harini Yulfiperius, Yulfiperius Yuliarso, M.Zulkarnain Zainal Arifin Zainal Arifin ZAINAL ARIFIN Zainal Muktamar Zuhriati Zuhriati Zulfia Memi Mayasari Zulman Efendi Zunawarnis Kalbi