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Pengaruh Citra Merek, Kualitas Produk, Harga, Promosi Dan Kepercayaan Merek Terhadap Minat Beli Smartphone Apple (Studi Kasus Mahasiswa Universitas Islam Malang) Rafsanjani, Rafli; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine and analyze the influence of brand image, product quality, price, promotion and brand trust simultaneously and partially on purchasing interest. The population in this study was an unknown number of students at the Islamic University of Malang. The approach method uses a non-probability sampling technique, namely purposive sampling, namely a sample collection technique based on certain criteria using a questionnaire distributed to 90 respondents and using the SPSS analysis tool. The research results show that brand image, product quality, price, promotion and brand trust simultaneously influence purchasing interest and partially brand image, product quality, promotion and brand trust influence purchasing interest but price does not influence purchasing interest. Keywords: Brand Image, Product Quality, Price, Promotion, Brand Trust, Purchase Interest
Pengaruh Kompetensi, Pengembangan Karir, Budaya Organisasi Dan Keadilan Organisasi Terhadap Kinerja Karyawan (PT Blue Ocean Heart Kantor Cabang Kediri) Prayoga, Dhimas Enggal; Susyanti, Jeni; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was marked by a significant reduction in employees in the last 3 years from 450 employees to 250 employees. So with this phenomenon, I, as a researcher who has worked in this field, am interested in researching this problem. According to my observations, employee reductions occur due to employees' lack of understanding of competency, career development, organizational culture and organizational justice. The purpose of this research is to determine the influence of competency, career development, organizational culture, and organizational justice on employee performance.The research that will be used is explanatory research which is included in the quantitative method. Explanatory research is research that intends to explain the position of the variables studied and the relationship between one variable and another variable. The respondents in this research were 75 marketing employees. The sampling technique was purposive sampling for PT Blue Ocean Heart employees. The results of this research reveal that the influence of competence, career development, organizational culture, and organizational justice have a significant effect on employee performance. Keywords: Competency, Career Development, Organizational Culture, Organizational Justice, Employee Performance.
Pengaruh Impulse Buying, Kualitas Produk dan E-WOM Terhadap Keputusan Pembelian Album Musik K-pop Secara Online (Studi Kasus Pada Fanbase Treasure Maker Indonesia) Qolbi, Syafira Naurin; Priyono, Achmad Agus; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to analyze the effects of Impulse Buying, Product Quality and E-WOM on the purchase of K-pop music albums by online. This research uses explanatory research with a quantitative approach. The data sources of this reseacrh are primary data from questionnaire distribution to treasure maker fanbase at onlycsuyon_shop and secondary data from documents, journals, previous researchers and other. The population used in the research is unknown. Therefore, the sampling technique in this research used maholtra formula and purposive sampling wich obtained a total of 95 samples with a questionnaire distribution method using a likert scale. The data were analyzed using multiple linear regression measured using SPSS. Test the hypothesis using the t-test and F-test. The result show that Impulse Buying, Product Quality and E-WOM had a simultaneously effects on purchasing decisions. Impulse Buying partly has a positive and significant on purchasing decisions. Product Quality partly has a positive and significant on purchasing decisions. Meanwhile, E-WOM doesn’t have a positive and significant effect on purchasing decisions.  Keywords: Impulse Buying, Product Quality, E-wom and Purchasing Decisions 
Pengaruh Pelatihan Kerja, Kompensasi Finansial Dan Pengembangan Karir Terhadap Kinerja Karyawan (Studi PT. Prakarsa Pramandita Seram Bagian Timur, Maluku) Ali, Risa Risanti; Djaelani, Abdul Kodir; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract His research aims to determine the influence of job training, financial compensation and career development on employee performance PT. Prakarsa Pramandita Seram Bagian Timur, Maluku. In this research, three independent variables were used, namely job training, financial compensation and career development and one dependent variant, namely employee performance. This research uses a quantitative type of research. The research data collected is through a questionnaire using a likert scale and the data analysis used was multiple linear regression which was tested using SPSS version 24. Taking sample data using the Slovin formula with an error scale of 0.5, namely obtaining 32 respondents. The results obtained showed that job training had a positive effect on employee performance PT. Prakarsa Pramandita Seram Bagian Timur, Maluku. Financial compensation has a positive effect on employee performance PT. Prakarsa Pramandita Seram Bagian Timur, Maluku. Career development has a positive effect on employee performance PT. Prakarsa Pramandita Seram Bagian Timur, Maluku. There is a simultaneous influence between job training, Financial Compensation and Career Development variables on employee performance PT. Prakarsa Pramandita Seram Bagian Timur, Maluku. Based on the research results, researchers can provide advice to interested parties to obtain benefits, namely for the company to maintain performance so that the company can maintain the quality designed by the company's leadership. Other research can be developed by adding other variables and it is recommended to add a wider number of respondents. Keywords: Job Training, Financial Compensation, Career Development, Employee Performance 
Perceptions Of Indonesian Young Farmers Toward The Ministry Of Agriculture's Milenial Farmers Program And Business Activities (Case Study On Indonesian Millennial Farmer Ambassadors) Hasta Ningsih, Dina; Rondhon, M. Mustopa; Putra Utama, Satria
Journal of Agri Socio Economics and Business Vol. 5 No. 02 (2023)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.5.2.169-190

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The millennial farmer program is an activity for future agricultural regeneration by the Indonesian Ministry of Agriculture. Apart from potential natural resources, business opportunities in the agricultural sector will certainly be an attractive one for young farmers who also receive guidance and training in the millennial farmer program. The perceptions of young farmers will provide a new perspective on the agricultural sector which is considered old-fashioned, dirty and has lower income than other sectors. The research respondents were millennial farmer ambassadors from the Ministry of Agriculture representing each region in Indonesia. Data was collected using an online form and processed using a Likert scale. Presented with qualitative descriptive. The results showed that the factors that most influenced the perception of millennial farmers were the level of education and parental influence. The perception of millennial farmer ambassadors (X) regarding the millennial farmer program (Y) and business studies (Z) is very good. Path analysis with Partial Least Square (PLS) to see the relationship between exogenous and endogenous and intervening variables. Knowledge of the direct relationship between variable X to Y, variable X to Z, variable Y to Z, all three have a significantly positive effect. And the indirect relationship between variables X and Z through Y also has a significant positive effect.
Economic Inequality in Coastal Area of Bengkulu Province Nola Windirah; Muhamad Mustopa Romdhon; Satria Putra Utama; Reflis
Indonesian Journal of Agricultural Research Vol. 3 No. 3 (2020): InJAR, Vol. 3, No. 3, November 2020
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/injar.v3i3.4597

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The issue of economic inequality is still a major issue in development in the coastal areas of Bengkulu Province. The region's high economic growth (5.3%) was eroded by the high rate of inflation (5%), the economy grew only 0.3 - 0.5%. The question is whether the decreasing of Bengkulu Province's economic growth due to inflation has contributed to regional economic inequality, on the coast of Bengkulu Province specifically ? The data analysis method used to assess the level of economic inequality is the Williamson Index. The results indicated that the economic growth (Gross Regional Domestic Product - GRDP) in coastal areas was lower than in non-coastal areas. Economic disparities between coastal and non-coastal areas in Bengkulu Province for the 2010-2013 period widened, however inequality in coastal areas was smaller than in non-coastal areas.
Evaluation of Social Forestry Programs in Community Forest Management (CFM) from the Perspective of Land Cover Change and Socio-Economic Characteristics of CFM Managers in the Protected Forest of Bukit Daun, Kepahiang Regency Douni, James Byekher; Agustin, Deva; Akmal, Saif; Reflis, Reflis; Utama, Satria Putra
JENDELA PENGETAHUAN Vol 16 No 2 (2023): JENDELA PENGETAHUAN
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/jp16iss2pp183-192

Abstract

This study aims to determine changes in land cover on Community Forest Utilization Business Permits (IUPHKm) before and after the IUPHKm was issued and to determine the socio-economic characteristics of Community Forest management participants in the Bukit Daun Protected Forest at this time. Most of the community forest participants in Kepahiang Regency are still classified as less prosperous. The socio-economic conditions of community forest management participants in the Bukit Daun Protected Forest, Kepahiang Regency, show that the age of community forest permit managers in the Bukit Daun Protected Forest is in the productive age category with relatively low education. It is necessary to carry out intensive outreach activities by the Environment and Forestry Service of Bengkulu Province, UPTD KPHL Bukit Daun, regarding the primary substance and rules of the Community Forest program and implement them in the field so that the public can clearly understand the Community Forest Program.
Analysis of the Influence of Papaya Seed Coffe Quality on Purchase Interrest in Purchase: Analisis Pengaruh Mutu Kopi Biji Buah Pepaya Terhadap Minat Beli Masyarakat Kurnia Sari, Risca; Mondiana, Yani Quarta; Utama, Satria Putra
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.163

Abstract

The large amount of wasted papaya seed waste attracted the interest of researchers to investigate further so that what was previously in the form of waste disposed of by the community could be utilized as well as possible and could be of more economic value. This study uses the type of research Explanatory Research. The survey method was used in this study. Data analysis in this study used the SPSS approach. The sample used was 75 students in the city of Malang. The results showed that papaya seeds are not only a waste but also have benefits as coffee that can be used as an alternative to caffeinated coffee. Papaya fruit seeds that are used as coffee have economic value because they can be sold, data analysis shows that the quality of papaya fruit coffee has a positive effect on intens to buy.
Sikap Dan Perilaku, Kinerja Produk, Kepuasan Dan Loyalitas Konsumen Kopi Bubuk (Studi Kasus Pada Usaha Kopi Bubuk Rantau Di Kecamatan Argamakmur Kabupaten Bengkulu Utara) Sandy, M. Ilwanda; Utama, Satria Putra; Reswita, Reswita
Metta : Jurnal Ilmu Multidisiplin Vol. 1 No. 3 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/metta.v1i3.1463

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The purpose of this study was to analyze consumer attitudes and behavior, level of product importance and performance, satisfaction, and consumer loyalty to RANTAU ground coffee in Argamakmur District, North Bengkulu Regency, Bengkulu Province. The place where the research was carried out was in the RANTAU ground coffee business in ArgaMakmur District, North Bengkulu Regency, Bengkulu Province. In this study the data consists of secondary data and primary data. Primary data is taken by direct observation of the production process, interviews with customers of Rantau ground coffee, based on a list of questions or questionnaires that have been prepared. The secondary data in this study consisted of an overview of the RANTAU ground coffee business obtained directly from the RANTAU ground coffee business actor, books related to consumer behavior, satisfaction, and loyalty, previous research journals that have been published, both online and online. not online related to research. The research sample, namely consumers of RANTAU ground coffee, was taken by accidental sampling. The data analysis method used quantitative analysis method, Importance Performance Analysis (IPA) method, the Customer Satisfaction Index (CSI) method, and to analyze the level of consumer loyalty using the Loyalty Pyramid. The results of the study are consumer attitudes and behavior in making decisions to consume RANTAU ground coffee for reasons of good taste with an average frequency of consuming the product 3 times a day, the number of last purchases an average of 0.25 kilos. Consumers are satisfied with the product and intend to return to consume the product. If the product is not available at the location of purchase, consumers will go elsewhere to buy RANTAU ground coffee products. The measurement of product attribute performance with IPA from RANTAU coffee powder products, must be improved or improved, the attribute performance is the expiration date that has not been listed on the product. On average, consumers are satisfied with the RANTAU ground coffee business. Consumer satisfaction of RANTAU ground coffee is 66% which shows that consumers are satisfied overall. RANTAU ground coffee consumers are already in the loyal category because the value of consumers who are disloyal / like to switch coffee brands or switcher buyers (34%) is smaller than the value of consumers who are loyal to buying Rantau ground coffee or Committed buyers (66%).
PARTISIPASI PETANI UPAYA PENGEMBANGAN BUDIDAYA PADI MENGGUNAKAN METODE SRI DI DESA SUKA MAKMUR KECAMATAN BTS ULU KABUPATEN MUSI RAWAS Indarwanto, Indarwanto; Reflis, Reflis; Utama, Satria Putra; Ramdhon, Mustopa; Ermayendri, Defi
Jurnal Agroteknologi dan Pertanian (JURAGAN) Vol 2 No 1 (2021): JURAGAN (JURNAL AGROTEKNOLOGI DAN PERTANIAN) April 2021
Publisher : LPPM Universitas Bina Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/juragan.v2i1.59

Abstract

Penelitian ini dilakukan untuk mengetahui tingkat partisipasi petani dalam pengembangan metode SRI. Penelitian dilaksanakan di Desa Suka Makmur Kecamatan Bulang Tengah Suku Ulu Kabupaten Musi Rawas. Metode penelitian yang digunakan adalah metode survei. Penarikan contoh dilakukan dengan metode acak berstratifikasi, dengan cara mengelompokan populasi ke dalam dua kelas berdasarkan luas lahan yang diusahakan dalam kegiatan pengembangan budidaya padi dengan metode SRI. Hasil penelitian ini menunjukkan petani menerima program pengembangan budidaya padi dengan metode SRI dengan baik, terlihat dari jumlah petani dengan nilai partisipasi tinggi pada tahap perencanaan program, yaitu sebesar 56,67 %. Petani melaksanakan program budidaya padi dengan metode SRI dengan cukup baik, dilihat dari jumlah petani dengan nilai partisipasi sedang pada tahap perencanaan program, yaitu sebesar 83,33%. Pada tahap pengawasan dan keberlanjutan program, petani dinilai berpartisipasi sedang, dilihat dari 73,34% jumlah petani yang dikelompokkan dalam partisipasi sedang. Sementara tingkat partisipasi petani dalam program pengembangan budidaya padi dengan metode SRI adalah sedang dengan skor rata-rata 88,6 pada tahap perencanaan; 81,2 pada tahap pelaksanaan; dan 85,1 pada tahap pengawasan dan keberlanjutan program.
Co-Authors . antony Abdul Kodir Djaelani Abdullah Ibrahim Abdullah Ibrahim Ritonga Abdurrahman Suwardi Achmad Agus Priyono Adeko, Riang Adelia, Keysya Afiandi, Dian Agus Martono Agus Martono Agus Purwoko AGUS SUSATYA Agusri Ramadhan Agustin, Deva Ahmad, Ryan Fazrin Akmal, Saif ALFIRMANSYAH ALFIRMANSYAH Alfirmasnyah Alfirmasnyah Ali, Haidina Ali, Risa Risanti Alvian Zamhari Amalia, Rizqi Andi Irawan Andry Andry Anisa Zairina Anriana, Nina Apri Andani Aprianto, Enggar Arsiyanto, M. Tody Asih Gumexzer Volinty Atin Utami Atra Romeida Atra Romeida Atra Romeida Awanji, Muhammad Rif’an Azzahra, Intan Nirwana Bambang Sumantri Bandi Hermawan Barchia, M. Faiz Basalamah, Muhammad Ridwan Bejo Bejo Benny Pratama Bieng Brata Bilman Wilman Simanihuruk Bosko Purba Bursamin Bursamin Butmen Marito H Cahyadi Damayanti, Elia Damres Uker Danur Ahlul Ufresti Roes Praptyanti Deddy Bakhtiar, Deddy Deddy Fitrianto Defi Ermayendri Deki Andes Putra Denny Wijaya Destrianah Destrianah Dewi Sahara Nasution Dhendi Novianto Saputra Diajeng Hasri Nabila Ramadhani Didik Suprayitno Dismini Arti Douni, James Byekher Dwi Maryani Dwi Purnomo Dwi Puspo Prihati Emlan, Emlan Endang Sartati Enggar Apriyanto Erdiana, Alifiah Nur Ernantje Hendrik Ertanto, Bobby Essy Anesta Asdami Esther Meylina Sipahutar Fadilah Fadilah Fadilah Fadilah, Fadilah Fajri, Iqbal Hasan Fatchur Rochman Febi Neonleni Febi Yulianti Fitri Anggraeni Gita Mulyasari Gunggung Senoaji Gunggung Senoaji Gungung Senoaji Hanim, Fadia Hariyanto, Setyo Hasta Ningsih, Dina Helina Dewi Heri Kusriyanto Herri Fariadi Indarwanto Indarwanto Indarwanto, Indarwanto Indra Cahyadinata Indra Cahyadinata, Indra Irnad Irnad Irnad Irnad Ishak, Andi Iskandar Iskandar Jeni Susyanti Kartika Rose Rachmadi Kastilon, Kastilon Ketut Sukiyono Ketut Sukiyono Khalikussabir, Khalikussabir Kurnia Herlina Dewi Kurnia Kurnia Kurnia Sari, Risca Lenny Marlina Lika Bernadina Linda Harta M Faiz Barchi M Zulkarnain Yuliarso M. Faiz Barchia Mahardhani, Ahmad Subhan Masjuwita, Masjuwita Mawardi, Muhammad Cholid Merna Ayu Sulastri Merry Rien Modiana, Yani Quarta Mohammad Rizal, Mohammad Muhamad Mustopa Romdhon Muhamad Mustopa Romdhon Muhammad Faiz Barchia, Muhammad Faiz Muhammad Nasaruddin Mujianto Mujianto Mustopa Ramdhon Mustopa Ramdhon Mustopa Ramdhon MUSTOPA RAMDHON MUSTOPA RAMDHON Mustopa, M. Nadhifa, Nanda Ayu Nisa, Firda Hanikati Nola Windirah Nola Windirah Novianti Novianti Nur Hayati Nuril Anwar Olivier, Kevin Pratiwi, Revita Widya Prayoga, Dhimas Enggal Purwo Setyadi Purwoko, Agus Puspita Sari Putra, Dicky Pratama Putra, Wawan Eka Putri Suci Asriani Putri, Anggun Eva Ardita Putri, Fira Selfiana Putri, Intan Sabrina Aziza Qamar, Sariful Qolbi, Syafira Naurin Rachma, N Rachma, N. Rachmad Junaria, Rachmad Rafsanjani, Rafli Rahmad Junaria Ramdhon, Mustopa Randhiki Gusti Perdana, Randhiki Gusti Rani, Eka Ranti Uchera Redi Badrudin Redy Badruddin Redy Badrudin Reflis Reflis Reflis Reflis Reflis Reflis Reflis REFLIS REFLIS Reflis, Reflis Restianingrum, Lika Reswita Reswita Reswita Reswita Reswita Reswita Reswita Reswita, Reswita Rijal, Muhammad Saifur Rini Susanti Risca Kurnia Sari Ritonga, Abdullah Ibrahim Rohidin Mersyah Rois Arifin Rondhon, M. Mustopa Rozi Wahyudi Sahidatul Hasanah Salsabila, Oktaviana Salwa Sandy, M. Ilwanda Sania, Nila Alin Santri Santri Saputra, Dhendi Novianto Saputra, Eko Adi Sari, Jarmi Puspita Sari, Risca Kurnia Sari, Serlinda Purnama Saryoto Saryoto Sastro, Yudi Septri Widiono Septri Widiono Silvi Permata Sari Siska Sri Wahyuni Siswahyono Siswahyono Siti Asiyah Sri Sugiarti Sriyoto Sriyoto Sudarmiatin Suharyanto Sukatno Susilo, Agung Tri Sutriman, Indah Ayu Syahlahudhin Al Ayufhi Theo Albino Tiffany Siti Khadijah Uker, Damres Ummi Jayanti UMMI JAYANTI Wawan Eka Putra Widyastuti, Diane Wiryono Wiryono, Wiryono Wulansari, Pitri Yan Yan S. Nugraha Yani Quarta Mondiana Yansen Yansen Yar Johan, Yar Yartiwi Yartiwi Yenita Ekasari Yosep Pujo Aryanto Yudhy Harini Bertham, Yudhy Harini Yulfiperius, Yulfiperius Yuliarso, M.Zulkarnain Zainal Arifin Zainal Arifin ZAINAL ARIFIN Zainal Muktamar Zuhriati Zuhriati Zulfia Memi Mayasari Zulman Efendi Zunawarnis Kalbi