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All Journal IQTISHODUNA JAM : Jurnal Aplikasi Manajemen Naturalis : Jurnal Penelitian Pengelolaan Sumberdaya Alam dan Lingkungan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Asia-Pacific Management and Business Application Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Jurnal Media Agribisnis (MeA) Indonesian Journal of Agricultural Research Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Journal of Agri Socio Economics and Business ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Agroteknologi dan Pertanian (JURAGAN) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Pengabdian kepada Masyarakat Metta : Jurnal Ilmu Multidisiplin Jurnal Ekonomi KARYA: Jurnal Pengabdian Kepada Masyarakat Agroindustrial Journal Formosa Journal of Multidisciplinary Research (FJMR) Procedia of Social Sciences and Humanities Jurnal Sanitasi Profesional Indonesia Journal Community Service Consortium E-JRM Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis JENDELA PENGETAHUAN Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Flora: Jurnal Kajian Ilmu Pertanian dan Perkebunan Hidroponik: Jurnal Ilmu Pertanian dan Teknologi dalam Ilmu Tanaman Tumbuhan : Publikasi Ilmu Sosiologi Pertanian dan Ilmu Kehutanan Jurnal Manajemen Bisnis Digital Terkini IPSSJ Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Interdisciplinary Explorations in Research Journal (IERJ) Jurnal Agroteknologi dan Pertanian (JURAGAN)
Satria Putra Utama
Universitas Islam Malang
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NILAI TAMBAH DAN KEBERLANJUTAN USAHA PENGOLAHAN PISANG DI KECAMATAN CURUP TENGAH KABUPATEN REJANG LEBONG (STUDI KASUS PISANG SARI GIZI KAMISO KARTO) Utami, Atin; Utama, Satria Putra; Asriani, Putri Suci
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 01 2020
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.26 KB) | DOI: 10.31186/jagrisep.19.1.191-206

Abstract

The objective of the research were to : (1) calculate and analyze the value added generated from the banana processing bussiness Sari Gizi Kamiso Karto in Curup Tengah Sub-District of Rejang Lebong Regency, (2) know and analyze the sustainability level of banana processing Bussiness Sari Gizi Kamiso Karto in Curup Tengah SubDistrict Of Rejang Lebong Regency. The research were used primary data and secondary data. Data analysis included value added analysis with Hayami Method, to determine the sustainability of the bussiness conducted a descriptive study that can be seen from the ratio of added value, labor market and profit levels. The results showed that : (1) the amount of value added obtained from the production of banana ambon into pisang sale and pisang kepok became banana chips that were equal to Rp 37.625,52/kg and Rp.27.877,24/kg (2) based on calculations using Hayami Method by looking the indicators of bussiness sustainability on banana sale products and banana chips has a high level of bussiness sustainability.
Internationalization MSMEs Export Challenge: Case Study on Kopi Dampit East Java, Indonesia Risca Kurnia Sari; Sudarmiatin; Rozmiza Bidin; Satria Putra Utama
Formosa Journal of Multidisciplinary Research Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i5.9216

Abstract

The objectives of this study are to explore the experiences of MSMEs towards internationalization, Identify the main barriers of MSMEs in entering international markets, and What are the barriers that cannot be overcome by MSMEs, forcing MSMEs to choose to de-internationalize international markets? Case study research was conducted in this study, This research carried out in February 2024. The method used is a qualitative method with descriptive analytical, verification and explanatory approaches. The results of the research conducted can be concluded that to make efforts to internationalize small businesses need to pay attention to the challenges and factors that become obstacles in its implementation. The study contributes significantly knowing what aspects cause failure in the internationalization of MSMEs because this can be improved so that it can be maximized in the future and can contribute to encouraging MSMEs to go to the next level.
Technical Efficiency Analysis Of Home Industry Kamang Crackers In Kenagarian Kamang Hilir Kamang Magek District, Agam Regency West Sumatra Province Sari, Silvi Permata; Romdhon, Muhamad Mustopa; Utama, Satria Putra
Agroindustrial Journal Vol 10, No 2 (2023)
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/aij.v10i2.90178

Abstract

Technical efficiency is the ability of an industry to use minimum total input to produce maximum output. This research aims to 1) Analyze the level of technical efficiency in the Kamang cracker home industry in Kamang Hilir Kenagarian, and 2) Analyze what factors influencing the level of technical efficiency in the Kamang cracker home industry in Kamang Hilir Kenagarian. This research was carried out deliberately in Kenagarian Kamang Hilir, Kamang Magek District, Agam Regency. Respondents in this study using the Slovin formula, totaling 51 Kamang cracker home industry entrepreneurs using a simple random sampling technique. Using primary and secondary data, while the data analysis used is qualitative descriptive analysis and the Cobb-Douglass production function method which is converted into logarithmic form, then data analysis uses Stochastic Frontier. The analysis results showed that the average level of technical efficiency was 0.5792, proving that the hypothesis in this research was proven correct. Can be concluded that the Kamang cracker home industry is technically efficient and the factors that influence technical efficiency are raw materials, salt, hours people work, age, number of family members while green onions, pertalite and gas fuel, education, business experience are not significant in the Kamang cracker home industry
PEMANFAATAN LAHAN PEKARANGAN RUMAH UNTUK PENGUATAN EKONOMI RUMAH TANGGA MASYARAKAT DURIAN DEMANG KABUPATEN BENGKULU TENGAH Sumantri, Bambang; Trisusilo, Agung; Utama, Satria Putra; Prawito, Priyono
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2025): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan masyarakat Desa Durian Demang dalam memanfaatkan lahan pekarangan rumah sebagai bagian dari penguatan ekonomi rumah tangga melalui konsep Kawasan Rumah Pangan Lestari (KRPL). Penyuluhan dilakukan kepada Kelompok Tani Sejahtera Bersama menggunakan pendekatan terstruktur dan materi berbasis KRPL. Peserta memiliki rentang usia 45–66 tahun dengan latar belakang pendidikan mayoritas tingkat Sekolah Dasar. Sebelum penyuluhan, sebagian besar peserta belum memanfaatkan pekarangan secara optimal meskipun memiliki lahan yang cukup luas. Setelah kegiatan berlangsung, terdapat peningkatan signifikan dalam pemahaman peserta mengenai pemanfaatan lahan pekarangan serta adanya intensi untuk menerapkan ilmu yang diperoleh. Hasil ini menunjukkan bahwa pendekatan penyuluhan yang tepat dapat memberdayakan masyarakat dalam penguatan ketahanan pangan dan ekonomi rumah tangga.
PARTISIPASI PETANI UPAYA PENGEMBANGAN BUDIDAYA PADI MENGGUNAKAN METODE SRI DI DESA SUKA MAKMUR KECAMATAN BTS ULU KABUPATEN MUSI RAWAS Indarwanto, Indarwanto; Reflis, Reflis; Utama, Satria Putra; Ramdhon, Mustopa; Ermayendri, Defi
Jurnal Agroteknologi dan Pertanian (JURAGAN) Vol 2 No 1 (2021): JURAGAN (JURNAL AGROTEKNOLOGI DAN PERTANIAN) April 2021
Publisher : LPPM Universitas Bina Insan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/juragan.v2i1.59

Abstract

Penelitian ini dilakukan untuk mengetahui tingkat partisipasi petani dalam pengembangan metode SRI. Penelitian dilaksanakan di Desa Suka Makmur Kecamatan Bulang Tengah Suku Ulu Kabupaten Musi Rawas. Metode penelitian yang digunakan adalah metode survei. Penarikan contoh dilakukan dengan metode acak berstratifikasi, dengan cara mengelompokan populasi ke dalam dua kelas berdasarkan luas lahan yang diusahakan dalam kegiatan pengembangan budidaya padi dengan metode SRI. Hasil penelitian ini menunjukkan petani menerima program pengembangan budidaya padi dengan metode SRI dengan baik, terlihat dari jumlah petani dengan nilai partisipasi tinggi pada tahap perencanaan program, yaitu sebesar 56,67 %. Petani melaksanakan program budidaya padi dengan metode SRI dengan cukup baik, dilihat dari jumlah petani dengan nilai partisipasi sedang pada tahap perencanaan program, yaitu sebesar 83,33%. Pada tahap pengawasan dan keberlanjutan program, petani dinilai berpartisipasi sedang, dilihat dari 73,34% jumlah petani yang dikelompokkan dalam partisipasi sedang. Sementara tingkat partisipasi petani dalam program pengembangan budidaya padi dengan metode SRI adalah sedang dengan skor rata-rata 88,6 pada tahap perencanaan; 81,2 pada tahap pelaksanaan; dan 85,1 pada tahap pengawasan dan keberlanjutan program.
Pengaruh Digital Marketing, Perilaku Konsumen Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen (Studi Kasus Konsumen Equal Coffee) Hermawan, Gugus; Rizal, Mohammad; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine and determine the influence of Digital Marketing, Consumer Behavior, and Consumer Satisfaction on Consumer Loyalty (A Case Study of Equal  Coffee Consumers). This research is a quantitative study. The sampling technique was carried out using Lemeshow’s formula, resulting in a total of 90 samples. The data used in this study is primary data obtained by distributing questionnaires to visitors of Equal  Coffee Malang. To address the research problem, SPSS was utilized, employing instrument tests such as validity and reliability tests, normality tests, classical assumption tests including multicollinearity and heteroscedasticity tests, multiple linear regression analysis, and hypothesis testing using the F-test, t-test, and the coefficient of determination test. The results of this study indicate that Digital Marketing has a significant positive effect on Consumer Loyalty, Consumer Behavior has a significant positive effect on Consumer Loyalty, and Consumer Behavior has a significant positive effect on Consumer Loyalty. Keywords: Digital Marketing, Consumer Behavior, Consumer Satisfaction, Consumer Loyalty
Royalty Payments for Music Play in Cafes and Restaurants: Impact on The Right to Freedom of Communication and MSME Revenues Muslim, Shohib; Syuhada, Esa Arung; Utama, Satria Putra; Paulina, Julinta; Wuryanta, Aloysius Gonzage Eka Wenats
As-Syar i: Jurnal Bimbingan & Konseling Keluarga  Vol. 7 No. 4 (2025): As-Syar’i: Jurnal Bimbingan & Konseling Keluarga
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

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Abstract

The explanation above indicates that this research is a qualitative study with a descriptive approach, namely an approach that aims to describe each of the main topics used in this article. The researcher will describe the implementation of royalty payments by MSMEs and its impact on MSME income, the implementation of the royalty payment system that has not been optimally absorbed from the perspective of songwriters, and clarity on who pays royalties, whether the singer or the event organizer. The data used in this article is secondary data obtained by the researcher from credible sources such as scientific articles, websites, books, and so on. This data is analyzed through the stages of data collection, data reduction, data selection, and drawing conclusions. The Conclusion in this article show that this can affect MSMEs that do not have a good MSME and do not include royalty payments in routine expenses. Conversely, this does not affect MSMEs that have included royalty payments in routine expenses. Regarding the right to freedom of communication, the researcher believes that this right can be limited if other community rights are violated. Furthermore, it has been confirmed that royalty payments are not optimal and will be improved as soon as possible by the government. The government has also emphasized that the party responsible for paying royalties is the event organizer, not the singer.
The Effect of Online Shopping and E-Wallet on Consumer Impulse Buying Sari, Risca Kurnia; Utama, Satria Putra; Zairina, Anisa
APMBA (Asia Pacific Management and Business Application) Vol. 9 No. 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.009.03.3

Abstract

This research examines the influence of On-line Shopping and E-wallet on Impulse Buying. The existence of an online shopping phenomenon using digital wallet payments (e-wallets) is prevalent among the public recently. This study adopted a survey method with 200 respondents selected purposively from two large cities in East Java, Indonesia namely malls located in Malang and Surabaya. Using variables that consist of shopping variables consisted of: variety of choices, price level, sensory attribute, utilitarian browsing, and hedonic browsing. Moreover the E-wallet variables consist of: effect of service features, advertising, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount. Findings revealed that price level, hedonic browsing, benefit perceptions, perceived usefulness, consumer attitude, security, risk, and discount had a significant positive correlation with impulse buying; while the variety of choices, utilitarian browsing, effect of service features, and advertising had a significant negative correlation with impulse buying. Online shopping and e-wallet variables simultaneously affect impulse buying. Practical implications are also discussed in this article. 
Artificial Intelligence Marketing Capabilities And Competitive Advantage: The Mediating Role Of Customer Agility In The Digital Banking Sector Utama, Satria Putra; Sudarmiatin, Sudarmiatin; Hermawan, Agus; Sari, Risca Kurnia
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 4 No. 1 (2026)
Publisher : SPT. haria Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v4i1.1770

Abstract

In the era of massive digital transformation, the banking sector faces immense pressure to adopt advanced technologies to maintain market relevance. This study aims to investigate the influence of Artificial Intelligence Marketing Capabilities (AIMC) on competitive advantage by positioning Customer Agility as a mediating variable in the context of the digital banking sector. Using a quantitative approach and Structural Equation Modeling (SEM) analysis, data were collected from marketing managers and decision-makers at a leading digital bank. The results show that AIMC significantly improves banks' ability to predict customer needs, which in turn strengthens customer agility. Furthermore, customer agility is shown to mediate the relationship between AI capabilities and competitive advantage, confirming that technology alone is insufficient without an organization's ability to respond quickly to changing customer behavior. These findings provide theoretical contributions to the Resource-Based View (RBV) and provide practical implications for banking management to prioritize investment in customer-oriented AI infrastructure to win the competition in a saturated market.
Exploring The Effects Of Fomo (Fear Of Missing Out) And Influencer Recommendations In Driving Implusive Buying Behavior In Social Commerce Utama, Satria Putra; Hermawan, Agus; Rahayu, Wening Patmi; Sari, Risca Kurnia
Interdisciplinary Explorations in Research Journal Vol. 4 No. 1 (2026)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v4i1.1783

Abstract

The rapid integration of social media and e-commerce, known as social commerce, has revolutionized consumer behavior by creating a highly interactive and persuasive shopping environment. This study aims to explore the psychological and social drivers of impulsive buying behavior, specifically focusing on the effects of Fear of Missing Out (FOMO) and Influencer Recommendations. In the digital age, consumers are constantly exposed to real-time updates and curated lifestyles, which often triggers a sense of social anxiety regarding missed opportunities. Utilizing a quantitative research design, this study examines how these factors interact to bypass rational decision-making processes. Data were collected from 450 active social media users who frequently engage in social commerce platforms such as TikTok Shop and Instagram Shopping. The findings reveal that FOMO significantly intensifies the urge to purchase through the mechanism of perceived scarcity and social competition. Furthermore, influencer recommendations act as a powerful catalyst, providing social proof and lowering the perceived risk of a transaction. The synergy between FOMO and influencer credibility creates a high-pressure environment that accelerates impulsive buying. This research provides valuable insights for digital marketers in designing persuasive strategies while also offering a critical perspective for consumers to understand the psychological triggers behind their online spending habits.
Co-Authors . antony . antony, . Abdul Kodir Djaelani Abdurrahman Suwardi Achmad Agus Priyono Adelia, Keysya Afiandi, Dian Afrizal Agus Hermawan Agus Martono AGUS SUSATYA Agustin, Deva Ahmad Subhan Mahardhani Akmal, Saif Ali, Risa Risanti Amalia, Rizqi Andi Irawan Andi Irawan Anggraini, Kartika Anisa Zairina Anisa Zairina Anriana, Nina Apri Andani Apri Andani, Apri Aprianto, Enggar Arsiyanto, M. Tody Asih Gumexzer Volinty Assaabiqotul Mardliyah Atin Utami Atra Romeida Aulia Aufa Diana Awanji, Muhammad Rif’an Azzahra, Intan Nirwana Bambang Bambang Sumantri Barchia, M. Faiz Basalamah, Muhammad Ridwan Benny Pratama Bosko Purba Bosko Purba, Bosko Butmen Marito H Butmen Marito H, Butmen Damres Uker Darmawansyah Darmawansyah Deddy Bakhtiar, Deddy Defi Ermayendri Denny Wijaya Denny Wijaya Didik Suprayitno Donny Utama Douni, James Byekher Dwi Maryani Dwi Maryani DWI PUSPITASARI Dwi Puspitasari Emlan, Emlan Erdiana, Alifiah Nur Erissa Putri Maulidiyah Ertanto, Bobby Essy Anesta Asdami Essy Anesta Asdami Esther Meylina Sipahutar Fadilah Fadilah Fatchur Rochman Gita Mulyasari Hanim, Fadia Hanis Putri Kurnia Wati Hasta Ningsih, Dina Heri Kusriyanto Hermawan, Gugus Ilmatul Horijah Indarwanto, Indarwanto Indra Cahyadinata Indra Cahyadinata, Indra Irnad Irnad Irnad, Irnad Kartika Anggraini Kartika Rose Rachmadi Ketut Sukiyono Khadijah, Tiffany Siti Khalikussabir, Khalikussabir Lenny Marlina Lenny Marlina, Lenny Mahardhani, Ahmad Subhan Mawardi, Muhammad Cholid Maya Kasmita Mega Rahma Sari Merry Rien Merry Rien, Merry Mohammad Rizal Mohammad Rizal, Mohammad Muhamad Mustopa Romdhon Muhammad Abdul Rozak Al Hamam Muhammad Nasaruddin Muhammad Nasaruddin, Muhammad Muslim, Shohib Mustopa Ramdhon Mustopa Romdhon Mustopa, M. Nola Windirah Nola Windirah Nugraha, Yan Yan S. Nur Hidayati Nuril Anwar Nuril Anwar, Nuril Paulina, Julinta Popi Dwi Wulandari Pratiwi, Revita Widya Prawito, Priyono Puspita Sari Putra, Dicky Pratama Putri Maisarohtussa’diyah Putri Suci Asriani Putri Suci Asriani Putri, Anggun Eva Ardita Qolbi, Syafira Naurin Rachma, N Rachmad Junaria, Rachmad Rahmad Junaria Rahmad Junaria, Rahmad Raihan Hanasi Ramdhon, Mustopa Randhiki Gusti Perdana, Randhiki Gusti Rani, Eka Ranti Uchera Ranti Uchera Redy Badruddin Redy Badruddin, Redy Redy Badrudin Redy Badrudin Reflis Reflis Reflis Reflis Reflis Reflis, Reflis Restianingrum, Lika Reswita Reswita Reswita Reswita Reswita, Reswita Rijal, Muhammad Saifur Rika Indriyati Rini Susanti Rizky Nanda Firmansyah Rois Arifin Romdhon, Muhamad Mustopa Rondhon, M. Mustopa Rosa Intan Delavia Rozi Wahyudi Rozmiza Bidin Sahidatul Hasanah Sama’ Iradat Tito Sandy, M. Ilwanda Sania, Nila Alin Saputra, Eko Adi Sari, Risca Kurnia Sari, Serlinda Purnama Sari, Silvi Permata Sembiring, Muhammad Simba Sevty Maya Dewi Fatikhah Sinta Fathiyar Maulida Siska Sri Wahyuni Siska Sri Wahyuni, Siska Sri Siti Asiyah Sri Sugiarti Sri Sugiarti Sriyoto Sriyoto Sriyoto Sriyoto, Sriyoto Sudarmiatin Sukatno Supriono Supriono Susilo, Agung Tri Sutriman, Indah Ayu Syahlahudhin Al Ayufhi syuhada, esa arung Theo Albino Tiffany Siti Khadijah trisusilo, agung Utama, Donny Utami, Atin Wening Patmi Rahayu Widarko, Agus Widyastuti, Diane Wiryono Wiryono, Wiryono Wulansari, Pitri Wuryanta, Aloysius Gonzage Eka Wenats Yan Yan S. Nugraha Yani Quarta Mondiana Yar Johan, Yar Yenita Ekasari Yenita Ekasari Yudhy Harini Bertham, Yudhy Harini Yuliarso, M.Zulkarnain Zainal Arifin Zuhriati Zuhriati Zuhriati, Zuhriati Zulfia Memi Mayasari