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All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Manajemen Krida Wacana Jurnal Farmasi Klinik Indonesia Journal of Consumer Science Jurnal Ilmiah Universitas Batanghari Jambi Satya Widya Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Primanomics : Jurnal Ekonomi & Bisnis GEMA EKONOMI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL PENA EDUKASI Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Jurnal Ilmiah Pendidikan Citra Bakti Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial SIASAT Journal Nommensen Journal of Medicine BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Sekretari & Administrasi (Serasi) Jurnal Ilmu Manajemen Terapan (JIMT) International Journal Of Science, Technology & Management (IJSTM) Jurnal Cahaya Mandalika Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Buhuts (e-journal) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) MES Management Journal Journal of Social And Economics Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Management Business and International Research Nomico Maneggio journal of social and economic research Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Pendidikan Citra Bakti KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Soegeng Wahyoedi
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The Effect of Perception of Security, Easy of Transaction, and Shopping Experience on Purchase Decision and its Implications on Customers Satisfaction (Case Study of Geraipedia Jabodetabek Customers) Melitina Tecoalu; Soegeng Wahyoedi; Edwind Kustiawan
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.587

Abstract

This study discusses the perception of security, ease of transaction, and ease of shopping for purchasing decisions, as well as the implications of purchasing decisions on Geraipedia customer satisfaction. This research discusses some of the problems that Geraipedia has experienced. The first problem is related to security, namely the leakage of Geraipedia user data circulating in the media. This has been acknowledged by Geraipedia, that it was true that 91 million customer data has been leaked. The data includes encrypted customer passwords, customer names, e-mail addresses, date of birth, and telephone numbers. Second, Geraipedia itself had a problem with an error payment system. Transactions made by customers are considered unsuccessful. However, the solutions provided by Geraipedia are unclear, not detailed, and unresponsive so that the customer shopping experience is not good. If the above problems are not resolved, then other problems arise related to transaction security, ease of transactions, and customer shopping experience. These problems will affect customer purchasing decisions on Geraipedia, so this customer purchase decision will affect Geraipedia customer satisfaction.The first hypothesis in this study is the influence of security perceptions on purchasing decisions on Geraipedia. The results showed that the security perception variable had no effect on the purchasing decision variable with a t-statistic of 0.318 <1.96 and a significance value of 0.750> 0.05. The second hypothesis in this study is the effect of ease of transaction on purchasing decisions on Geraipedia. The results showed that the variable transaction ease had an effect on the purchasing decision variable with a t-statistic of 5.843> 1.96 and a significance value of 0.00 <0.05. The third hypothesis in this study is the influence of shopping experience on purchasing decisions on Geraipedia. The results showed that the shopping experience variable had a positive effect on the purchasing decision variable with a t-statistic of 7.898> 1.96 and a significance value of 0.00 <0.05. The fourth hypothesis in this study is the influence of purchasing decisions on customer satisfaction in Geraipedia. The results showed that the purchasing decision variable had an influence on the customer satisfaction variable with a t-statistic of 12.197> 1.96, with a significance value of 0.00 <0.05.
The Effect of Ease of Transaction and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction (Studies on Okeped Jabodetabek Users). Melitina Tecoalu; Soegeng Wahyoedi; Edward Kustiawan
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.586

Abstract

This study aims to determine the effect of ease of transaction and service quality on customer satisfaction in purchasing decision making. In this study using a sample of 100 respondents using convience sampling non profitability. Data obtained through questionnaires, the data collection process in this study is Structural Equation Modeling (SEM) with the SmartPLS (Partial Least Square) 3.0 program to determine the relationship between the effect of Ease of Transaction, Service Quality on Purchasing Decisions and Consumer Satisfaction as a mediating variable.The results of the hypothesis that there are 4 accepted and 3 rejected after being tested by hypothesis testing is done using the probability value and the t statistic. So in the hypothesis acceptance criteria t-statistic> t-table. Ease of transaction affects customer satisfaction, so the hypothesis is accepted. Service quality affects customer satisfaction, so the hypothesis is accepted. Ease of transaction affects purchasing decisions, so the hypothesis is accepted. Service quality affects purchasing decisions, so the hypothesis is accepted. Consumer satisfaction has no effect on purchasing decisions, so the hypothesis is rejected. The service quality on purchasing decisions is not mediated by consumer satisfaction well so that the hypothesis is rejected. Ease of transaction on purchasing decisions is not mediated in consumer satisfaction well, so the hypothesis is rejected. In this study, it is explained that the purchasing decision is not well mediated by consumer satisfaction so that consumers who do not reach their expectations feel dissatisfied, which leads to not making purchasing decisions on Okeped.
Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian yang Dimediasi oleh Brand Image dan Perceived Brand Quality Produk Kosmetik MS Glow Soegeng Wahyoedi; Siska; Hery Winoto Tj
Jurnal Multidisiplin Madani Vol. 2 No. 3 (2022): March 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.356 KB)

Abstract

This study discusses the effect of celebrity endorsement on purchasing decisions mediated by brand image and perceived brand quality of Ms Glow cosmetic products in North Jakarta. This research was conducted using probability sampling method with the type of simple random sampling. Researchers distributed questionnaires to 100 consumer respondents of Ms Glow in North Jakarta. Data analysis using Smart PLS analysis. Celebrity endorsements by the company are able to influence the brand image of Ms Glow cosmetic products in North Jakarta. The power of celebrity endorsement can increase consumer feelings. Perceived brand quality has a positive and significant influence on purchasing decisions. So it can be said, the perceived brand quality that is felt by consumers is able to influence purchasing decisions for Ms Glow cosmetic products in North Jakarta. Brand image is not able to mediate the influence of celebrity endorsement on purchasing decisions. So it can be said that celebrity endorsements have not been able to form a good brand image in the minds of consumers, so it cannot influence the purchase decision of Ms Glow cosmetic products in North Jakarta. So it can be said, celebrity endorsements that are carried out are able to create the quality of the brand perceived by consumers will increase, so this will have an impact on purchasing decisions for Ms Glow cosmetic products in North Jakarta.
PENGARUH SERVICE QUALITY DAN PRICE PERCEPTION TERHADAP LOYALITAS YANG DIMEDIASI OLEH KEPUASAN PELANGGAN Irfan Saputra Iskandar; Saparso Saparso; Soegeng Wahyoedi
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 8, No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (739.03 KB) | DOI: 10.33366/ref.v8i1.1483

Abstract

This study aims to determine how customer ratings of service quality, price perceptions, satisfaction and customer loyalty and evaluate the influence of service quality, and price perception variables, on customer loyalty influenced customer satisfaction. This study took 100 respondents by means of nonprobability convenience sampling. Data obtained through questionnaires, the process of collecting data in this study using online media platforms. The technique used in this study is PLS-SEM by using the SmartPLS 3.2.8 program that is used to identify the relationship of the influence of Service Quality and Price Perception variables on Loyalty and Customer Satisfaction as intervening variables. The effect of Service Quality on First Media subcriber satisfaction was 0.451 with p-value 0.000 0.05. The effect of Price Perception on First Media subcriber satisfaction was 0.54 with a p-value of 0,000 0.05. While the effect of Service Quality on Subcriber Loyalty is 0.221 with p-value 0.004 0.05. The effect of Price Perception on Subcriber Loyalty is 0.181 with a p-value of 0.025 0.05
THE INFLUENCE OF PRICE AND PROMOTION MODERATED BY SERVICE QUALITY ON PURCHASE INTENTION IN PT MAYBANK INDONESIA FINANCE Ricky Hertanu; Soegeng Wahyoedi; Saparso Saparso
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i2.158

Abstract

This study discuss about moderated role of price and promotion service quality to purchase intention at PT Maybank Indonesia Finance. The sampling procedure used in this research is non-probability with purposive sampling technique . Researcher spread questionnaire to 95 respondents. Data analysis using Smart PLS analysis. Analysis result conclude that, price have positive and significant influence on purchase intention. So could say, price good will influence purchase intention at Maybank Finance. Promotion has influence negative and no significant to purchase intention . So could it is said, the promotions carried out by the company are not take effect to purchase intention at Maybank Finance. Service quality no moderate price to purchase intention. So could said, service quality no give effect booster or weakening from variable price that. Service quality moderate promotion to purchase intention. So could said, service quality give effect booster to variable promotion.
The Effect of Service Quality, Learning Quality, and Promotion Strategy on Parents' Decisions in Choosing ABC Primary Schools Soegeng Wahyoedi; Saparso Saparso; Melitina Tecoalu; Hery Winoto Tj
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 1 (2021): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i1.1701

Abstract

To survive in the competition, educational institutions must maintain the quality both in terms of the teaching staff used and in terms of the learning provided to students. This study examines the effect of service quality, learning quality, and promotion strategies on parents' decisions in choosing primary schools for their children. Purposive sampling technique was used in the data collection process, where the respondents were the parents of students from ABC primary school as many as 100 respondents. The test results show that the quality of the teaching staff, the quality of the learning methods used, and the school's promotion strategies are essential aspects that parents consider in determining the primary school for their children. 
The Effects of Trust and Service Quality on Customer Loyalty of Islamic Banks Moderated By Religiosity (A Study of Islamic Bank Customers in Jakarta) Irma Rasita Gloria Barus; Hery Winoto Tj; Soegeng Wahyoedi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2370

Abstract

The objective of this study was to analyze the impact of trust and service quality on customer loyalty of Islamic Banks in which religiosity plays a role as moderator. This study identified how trust and service quality of Islamic banks in terms of their conformity with Sharia principles and their safe handling of deposits affect costumer loyalty towards them. The data for the study were collected through questionnaires from 120 individuals participated in the survey using accidental sampling method. The data were analyzed through structural equation modelling – partial least square (SEM-PLS) with WarpPLS 7.0 version of software. The results showed that trust had a positive impact on loyalty of Islamic banks customers. Moreover, it was confirmed that service quality had a positive relationship with customer loyalty of Islamic banks. However, the results could not identify any significant moderating role of religiosity on the relationship between trust on loyalty and service quality on loyalty.
Kualitas Produk dan Kualitas Layanan terhadap Keputusan Pembelian yang Dimediasi oleh Citra Merek pada Penjualan Kendaraan Bermotor Roda Empat Tonibun Tonibun; Saparso Saparso; Soegeng Wahyoedi
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.2990

Abstract

This study aimed to determine the effect of product quality and service quality on purchasing decisions mediated by brand image on the sale of Wuling four-wheeled motorized vehicles. This research was conducted by non-probability sampling method with purposive sampling type. Data analysis using Smart PLS 3.3. The results showed, the value of p values ​​sequentially on the influence of brand image on purchasing decisions, service quality on brand image, service quality on purchasing decisions, product quality on brand image, product quality on purchasing decisions, product quality on purchasing decisions mediated by image. Brands, Service Quality on Purchase Decisions Mediated by Brand Image are 0.311, 0.000, 0.000, 0.000, 0.133, 0.343, 0.000. In conclusion, service quality, product quality have a significant effect on brand image, and service quality has a significant effect on purchasing decisions mediated by brand image. Meanwhile, brand image, product quality has no significant effect on purchasing decisions, and product quality has no significant effect on purchasing decisions mediated by brand image. Keywords: Product Quality, Service Quality, Brand Image, Purchase Decision
Harga dan Kualitas Produk terhadap Keputusan Pembelian Mobil yang Dimediasi Kepuasan Konsumen Lionarto Lionarto; Melitina Tecoalu; Soegeng Wahyoedi
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3709

Abstract

This study aims to determine the effect of price and product quality on car buying decisions mediated by consumer satisfaction. This research method is quantitative research with 100 respondents spread across DKI Jakarta. Data processing using SMARTPLS 3.3 data processing. The results showed that the results of the T test were, a) the price variable on consumer satisfaction had a statistical t value of 1.052 < 1.96 and p-value 0.294 > 0.05; b) product quality variable on consumer satisfaction has a statistical t value of 6.457 > 1.96 and p-value 0.000 < 0.05; c) the price variable on consumer purchasing decisions has a t-statistic value of 2.698 > 1.96 and a p-value of 0.007 < 0.05; d) the product quality variable on consumer purchasing decisions has a t-statistical value of 2.796 > 1.96 and p-value 0.005 < 0.05; e) the variable of consumer satisfaction with purchasing decisions has a t-statistical value of 3.471 > 1.96 and a p-value of 0.001 < 0.05; f) the price variable on purchasing decisions with consumer satisfaction as a mediating variable has a statistical t value of 1.051 < 1.96 and p-value 0.294 > 0.05; g) the experiential marketing variable on repurchase intention with consumer satisfaction as a mediating variable has a statistical t-value of 2.669 > 1.96 and a p-value of 0.008 < 0.05. In conclusion, there are two variables that have no significant effect, namely the price variable on consumer satisfaction and the price variable on consumer decisions mediated by consumer satisfaction. While other variables have a significant effect, namely, a) product quality on consumer satisfaction; b) prices on consumer purchasing decisions; c) product quality on consumer purchasing decisions; d) consumer satisfaction with purchasing decisions; e) experiential marketing on repurchase intention with consumer satisfaction as a mediating variable. Keywords: Price, Consumer Satisfaction, Purchase Decision, Product Quality
PERANAN ILMU PENGETAHUAN DAN INVESTASI SUMBER DAYA MANUSIA DALAM MEMACU PERTUMBUHAN EKONOMI Soegeng Wahyoedi
Business Management Journal Vol 2, No 1 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.35 KB) | DOI: 10.30813/bmj.v2i1.585

Abstract

Entering the year of 1990s, the world economic growth was marked by the economic growth of Eastern Asian Countries reaching 7 percent per year on the average. Despite the economic crisis at the end of 1990s, these countries managed to grow. In reference the Classic Theory, the growth factors included supply side (production) whereas the Neo Classic Theory as its the follower introduced the role of human capital as the trigger of the economic growth i.e. New Growth Theory. Furthermore, several Neo Classic followers added that research and development were also the trigger of the economic growth.Kata Kunci: Pertumbuhan ekonomi, research and development, investasi sumber daya manusia.
Co-Authors ., Infrianto Abu Muna Almaududi Ausat Aditya Wardhana admin Alim Salipin Amiruddin Amiruddin Andry Annie Tiofany Aris Harsono Astrid, Mariana Aurora Oktabella Andini Bambang Siswanto Bernard T. Widjaja Budi Sulistiyo Nugroho Catherine Yusine Surbakti Chandra Prasetya, Andrian Chandra, Ruvianti Dasep Supriatna Desy Purnama, Eka Dety Mulyanti Dwi Indah Kartika Dwiyanti Putri, Rosana Edward Kustiawan Edwind Kustiawan Erwah Kurniawan Eva Oktavia, Eva Evelyn Maurencia Faisal Abubakar Fanny Fanny Felisia NG Ferdy Halim Fushen, Fushen Ginting, Imbri Fernando Guntur Novizal Handy Winata Haryono, Budi Hendy Tannady Heppi Syofya, Heppi Heri Winoto Tj Herry Ruslim Hery Winoto TJ Hizbul Khootimah Azzaakiyyah Hutapea , Watul Salim I Gusti Bagus Mahendra Putra Ika Yanni Hadi Ilham Arief Infrianto . Irfan Saputra Iskandar Irma Rasita Gloria Barus Jimmy Yosal Judijanto, Loso Kurnianingsih, Mirra Kushariyadi Letelay, Santi Erlanda Magdalena Lionarto Lionarto Lizardo, Jimmy Maduma Sormin Maitri, Viola Ratana Mansula, Belynda Martiman Suazisiwa Sarumaha Melitina Tecoalu Melitina Tecoalu Miharja, Wendy Miki Effendi Nangin, Meryl Astin Noviati Noviati Octoviany, Christine Oktariansyah P.M. Budi Haryono Perdana Putera Pieter Andre Pramono, Dwi Murwani W. Pristiwanto Bani Pujiastuti, Mena Putra, Sedayu Syah Rais, Rinovian Raymond Reni Oktavina Reza Febrianty Ariatama Ria Saraswati Ricky Hertanu Ricky Yamintara Riesna Apramilda Rini Putri Utami Rudi Faradin Saeful Amin, Saeful Sajuli Andreas Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Sarah Prasasti Satriyani, Febrianti Yuli Silaban, Budi Partogi Sisilia Sudargo Siska Siswanto, David Jefry Suherlan Suherlan, Suherlan Sundah, Felix Syamsu Rijal Syeh Assery Takim Andriono Tania Larasati Tanti Sugiharti Tanuraharjo, Hans Harischandra Tarumingkeng, Rudy C Tonibun Tonibun Veronica Norman Adinda Maha Victorya, Jonathan Vito Filbert Jayalie, Vito Filbert Wani Devita Gunardi Wani Devita Gunardi Winoto, Hery Yayan Yayan Yohana, Elesia Santa Yudianto Achamad