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All Journal Manajemen Bisnis Kompetensi Ilmiah Manajemen Bisnis Manajemen Krida Wacana Jurnal Farmasi Klinik Indonesia Journal of Consumer Science Jurnal Ilmiah Universitas Batanghari Jambi Satya Widya Journal of Consumer Sciences Syntax Literate: Jurnal Ilmiah Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar Primanomics : Jurnal Ekonomi & Bisnis GEMA EKONOMI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL PENA EDUKASI Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Jurnal Ilmiah Pendidikan Citra Bakti Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial SIASAT Journal Nommensen Journal of Medicine BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Sekretari & Administrasi (Serasi) Jurnal Ilmu Manajemen Terapan (JIMT) International Journal Of Science, Technology & Management (IJSTM) Jurnal Cahaya Mandalika Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Berdikari : Jurnal Ekonomi dan Statistik Indonesia Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Buhuts (e-journal) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) MES Management Journal Journal of Social And Economics Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Management Business and International Research Nomico Maneggio journal of social and economic research Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Pendidikan Citra Bakti KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Soegeng Wahyoedi
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The Effect of Integrated Marketing Communications and Service Quality on Purchase Decisions Mediated by Consumer Satisfaction in the Covid-19 Pandemic Era (Study at Maybank Finance Java Non Jabodetabek Area) Jimmy Yosal; P.M. Budi Haryono; Soegeng Wahyoedi
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 8 No 4 (2021): Konfrontasi, December
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v8i4.161

Abstract

This research is an explanatory research by applying the survey method, in which proposed to examine the effect of integrated marketing communication and service quality on purchase decisions mediated by consumer satisfaction at Maybank Finance, Java Area, Non Jabodetabek in the Covid-19 Pandemic Era. The sample of this research is 100 consumers who are new debtors who will do financing at Maybank Finance in the Java Region of the Non-jabodetabek area. Data obtained through questionnaires, that was spreaded to respondents who were selected by purposive sampling method. The analytical technique used in this study is the Structural Equation Model (SEM) using the SMARTPls 3 program. The results reveal that the direct influence of integrated marketing communication and service quality on consumer purchase decisions is no significant. The direct effect of consumer satisfaction on consumer purchase decisions is positive and significant, in which the path coefficient of 0.536 with a p value of 0.000. The results of the mediation effect test show that consumer satisfaction does not play a role in mediating the effect of integrated marketing communications on consumer purchase decisions. Consumer satisfaction plays a role in mediating the effect of service quality on purchase decisions.
The Influence of Celebrity Endorsement, Product Quality and Price on Purchase Interest of Kanzler Single Sausage Products Evelyn Maurencia; Hery Winoto Tj; Soegeng Wahyoedi
SIASAT Vol. 6 No. 1 (2021): Siasat Journal, January
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/siasat.v6i1.90

Abstract

At this time, technological advances are increasingly having a strong enough impact and if it can be utilized properly, this maximizes the results obtained from the existence of the technology itself. Especially in the act of marketing an item, using social media that has many users will make the product marketing process much easier. Supported by the current pandemic conditions that have made major changes in purchasing and selling product transactions, as well as a fairly high increase in internet users. Therefore, using social media that displays advertisers in the form of videos will be considered effective. For now, people are starting to be presented with various types of social media featuring videos such as Youtube, Snapchat, Instagram & TikTok. According to research (OGUNSIJI, 2012) celebrity endorsement is a marketing tool created to show differentiation points between various brands and coverage in the market. Meanwhile, (Nelson & Gloria, 2012) focuses celebrity support on a global perspective because this is a communication strategy that will create promotional actions for a product in the form of goods and services in society. The right choice should be made to choose a celebrity to endorse a brand, as celebrity endorsement can affect the image and productivity of an organization in positive or negative ways. With this research, it is hoped that entrepreneurs who want to market their products will be wiser and easier in choosing what kind of media are currently having a high appeal to consumers. In addition, readers will also be invited to see the benefits of the impact of celebrity endorsement, the quality of a product and how the price affects consumer purchase interest.
The Effect Of Interest Rate Perception And Credit Procedures On Car Purchase Decisions Mediated By Purchase Interntion In Pt. Maybank Indonesia Finance Medan Branch 2021 Maduma Sormin; Saparso Saparso; Soegeng Wahyoedi
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.585

Abstract

This study discusses the interest rate perceptionand credit procedures on car buying decisions mediated by purchase interest variables. The results of the research on the first hypothesis are the influence of perceptions of interest rates on purchase interest with a value of t-count 5.831> t-table 1.99 (p 0.000 <0.05). The second hypothesis in this study is that there is an effect of credit procedures on purchase interest (2.709> 1.99); (p 0.007 <0.05). The third hypothesis in this study is that there is an influence of interest on car buying decisions (2,687>1.99); (p 0.007 < 0.05). The fourth hypothesis in this study is that there is an effect of interest rate perceptionon car buying decisions (3,524>1,99); (p 0.000 < 0.05). The fifth hypothesis in this study is that there is an effect of credit procedures on car buying decisions (2,475> 1.99); (p 0.001 < 0.05). The sixth hypothesis is that the purchase interest variable cannot mediate the relationship between perceptions of interest rates on purchasing decisions (2.392 > 1.99). The seventh hypothesis is that the purchase intention variable cannot mediate the relationship between credit procedures and purchasing decisions (t 1.852 < 1.99).
Pengaruh Kualitas Layanan terhadap Loyalitas Pasien yang Dimediasi oleh Citra Rumah Sakit dan Kepuasaan Pasien (Studi pada Pasien Rawat Inap RS Ukrida Jakarta) Handy Winata; Soegeng Wahyoedi; Wani Devita Gunardi
Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI) Vol 6, No 2 (2022): Jurnal Manajemen dan Administrasi Rumah Sakit Indonesia (MARSI)
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/marsi.v6i2.2402

Abstract

Di tengah ketatnya persaingan rumah sakit, peningkatan loyalitas pasien melalui kualitas layanan yang baik dan dapat diukur menjadi solusi dan memegang peranan penting. Pelayanan kesehatan di rumah sakit tidak dapat disamakan dengan pelayanan industri, karena dapat mempengaruhi dan memperburuk kondisi pasien sehingga menyebabkan kematian. Oleh sebab itu, penentu loyalitas pasien menjadi hal yang penting dan bervariasi berdasarkan faktor-faktor yang berhubungan mulai dari kualitas layanan, citra rumah sakit, dan kepuasaan pasien. Data diperoleh melalui kuesioner, dianalisis dengan menggunakan Structural Equation Modelling (SEM) dengan software Partial Least Square (PLS). Responden pada penelitian ini adalah pasien rawat inap RS Ukrida berjumlah 92 orang. Hasil penelitian pengaruh langsung didapatkan bahwa kualitas layanan berpengaruh positif terhadap citra rumah sakit dan kepuasaan pasien, dan tidak berpengaruh terhadap loyalitas pasien; citra rumah sakit tidak berpengaruh signifikan terhadap loyalitas pasien; kepuasaan pasien berpengaruh positif terhadap loyalitas pasien, sedangkan pengaruh tidak langsung didapatkan citra rumah sakit tidak memediasi pengaruh kualitas layanan terhadap loyalitas pasien dan kepuasaan pasien signifikan memediasi pengaruh kualitas layanan terhadap loyalitas pasien. RS Ukrida yang baru saja berdiri di akhir tahun 2020 harus mampu memberikan pengalaman berobat yang baik dan menyenangkan terutama untuk pasien-pasien yang baru pertama kali berkunjung.
Peran Organizational Citizenship Behavior dalam Memediasi Pengaruh Kompetensi dan Budaya Organisasi terhadap Kinerja Karyawan Soegeng Wahyoedi; Hery Winoto Tj; Guntur Novizal
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3720

Abstract

This study aims to determine the role of organizational citizenship behavior in mediating the influence of competence and organizational culture on employee performance. This research method is descriptive quantitative. The population in this study are credit marketing officers, employees of Maybank Finance for the marketing department. This study uses a Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS) using SmartPLS 3.3 software. The results showed that competence, organizational culture and organizational citizenship behavior each had a significant and positive effect on employee performance. The influence of these three variables is 71% and the rest is influenced by other variables not examined by 29%. In conclusion, organizational citizenship behavior variable has a role in mediating the influence of competence on employee performance and organizational citizenship behavior variable also mediates the influence of culture on employee performance. Keywords: Organizational Culture, Employee Performance, Competence, Organizational Citizenship Behavior
Modal Manusia dan Litbang Sebagai Pemacu Pertumbuhan Ekonomi Jangka Panjang Komparasi Asean-5 Soegeng Wahyoedi; Bambang Siswanto; Hery Winoto Tj; Irma Rasita Gloria Barus
Jurnal Serasi Vol 20, No 1 (2022)
Publisher : Akademi Sekretari Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Covid-19 yang melanda dunia berdampak global pada seluruh tatanan sendi kehidupan, utamanya pada sektor ekonomi, terkhusus pada penurunan kegiatan produksi, distribusi, dan konsumsi yang berakhir dengan menurunnya tingkat kemakmuran atau kesejahteraan masyarakat. Pandemi Covid-19 membawa dampak kepada menurunnya pertumbuhan ekonomi hampir diseluruh dunia termasuk negara ASEAN-5. Paper ini hendak melakukan komparasi atas faktor penentu pertumbuhan ekonomi yang dimiliki oleh negara ASEAN-5 dengan mengambil referensi model teori pertumbuhan ekonomi baru (new growth economy) yang dikembangkan oleh Sollow dan Roomer. Paper ini adalah tinjauan deskriptif eksplanatif komparatif yang bertujuan melakukan komparasi dan penjelasan atas faktor penentu pertumbuhan ekonomi di negara Asean-5. Hasil komparasi menunjukkan bahwa dalam pendapatan per kapita, Indonesia tertinggal dari Singapura, Malaysia, dan Thailand. Ketertinggalan Indonesia ini terletak pada masih rendahnya faktor modal manusia serta penelitian dan pengembangan (litbang) dibandingkan dengan negara ASEAN-5. Kata Kunci: ASEAN-5, New Growth Theory, Modal Manusia, Penelitian dan Pengembangan.
Analisis Faktor Determinan Kinerja Karyawan Pada Perusahaan Perdagangan Berjangka Komoditi Nasional Soegeng Wahyoedi; Hendy Tannady; Syeh Assery; Dasep Supriatna; Faisal Abubakar
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i5.1164

Abstract

Penelitian ini bersifat komunikator, yaitu bagaimana komunikator dalam menyampaikan pesan pemasaran kepada calon pelanggan dalam hal inikomunikan tertarik dan berusaha dan pada gilirannya senang menjadi pelanggan dan melaksanakan sesuai kehendak komunikator. Dalam penelitian inipeneliti mengambil mata kuliah yang inti dari penelitian ini tentang bagaimana peran, dan program pemasaran yang dilakukan oleh PT RifanFinancindo Futures dalam melaksanakan komunikasi pemasaran kepada calon nasabah yang tentunya memerlukan tindakan khusus dengan tujuantertentu yang pada akhirnya mengarah pada peningkatan jumlah pelanggan, dan kepuasan pelanggan. Pengelolaan strategi komunikasi pemasaranmerupakan langkah awal suatu perusahaan dalam rangkaian kegiatan promosi Tujuan dari penelitian ini adalah peneliti ingin mengetahui kegiatankomunikasi pemasaran terpadu PT Rifan Financindo Futures dalam upayanya menarik calon pelanggan menjadi klien dan pelanggan apakah menjadipelanggan karena kegiatan komunikasi pemasaran berkembang. Kata kunci : Motivasi, Disiplin Kerja, Kinerja Karyawan
Analisis pengaruh kepribadian pemimpin dan lingkungan tempat kerja terhadap kepuasan kerja karyawan di perusahaan infrastruktur telekomunikasi Soegeng Wahyoedi; Hendy Tannady; Budi Sulistiyo Nugroho; Amiruddin Amiruddin; Ilham Arief
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i5.1174

Abstract

Penelitian ini menjelaskan tentang pengaruh Lingkungan Kerja dan Kepribadian Pemimpin dengan dampak yang ditimbulkan pada variabelKepuasan Kerja. Objek dalam penelitian ini yaitu PT.Ketrosden Triasmitra. Penelitian ini membahas mengenai teori Lingkungan Kerja,Keprdibadian Pemimpin dan dengan Co-workers dan Attitudes sebagai turunan dari Kepuasan Kerja. Penelitian ini menggunakan metodekuantitatif melalui survey kuesioner yang disebarkan melalui google form kepada 82 responden yang kemudian diolah dengan menggunakan SPSSdengan metode pengambilan sample adalah non probability sampling. Hasil uji hipotesis (uji t) bahwa Lingkungan Kerja berpengaruh signifikanterhadap Kepuasan Kerja dengan T hitung sebesar 3.369 >t tabel 1990. Kepribadian Pemimpin berpengaruh signifikan terhadap Kepuasan Kerjadengan t hitung 3.677> t table 1990 . Lingkungan Kerja dan Kepribadian Pemimpin berpengaruh signifikan secara simultan terhadap KepuasanKerja. Implikasi dari penelitian ini dapat memberikan pemahaman bagi para karyawan untuk memperhatikan dan membangun Lingkungan Kerjadan Kepribadian Pemimpin yang baik, terutama pada PT. Ketrosden Triasmitra. Kata kunci : Lingkungan Kerja, Kepribadian Pemimpin, Kepuasan Kerja
The Effect of Price, Service Quality at Customer Satisfaction Mediated by the Purchase Decision at PT Maybank Indonesia Finance during the Covid-19 Pandemic Perdana Putera; Melitina Tecoalu; Soegeng Wahyoedi
Indonesian Journal of Business Analytics Vol. 2 No. 2 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v2i2.646

Abstract

This study discusses the effect of price, service quality on customer satisfaction mediated by purchase decisionss at PT Maybank Indonesia Finance during the covid-19 pandemic. This type of research is descriptive with probability random sampling method that uses 100 online questionnaires from 121 consumer respondents of PT MayBank Indonesia Finance. The data analysis technique in this study is the Structural Equation Model (SEM) using SmartPLS 3.0. Tests were carried out with the outer model, inner model and hypothesis testing of p-value and t-statistics. The results showed that price had a significant effect on customer satisfaction and purchase decisionss, service quality had a significant effect on purchase decisionss and had no effect on customer satisfaction, purchase decisions had a significant effect on customer satisfaction, then price had an effect on customer satisfaction mediated by purchase decisionss and service quality. influence on customer satisfaction which is mediated by purchase decisionss.
Implementation of Information Technology in Human Resource Management Soegeng Wahyoedi; Suherlan Suherlan; Syamsu Rijal; Hizbul Khootimah Azzaakiyyah; Abu Muna Almaududi Ausat
Al-Buhuts Vol. 19 No. 1 (2023): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v19i1.3407

Abstract

This research aims to discuss the implementation of information technology in HR management by adopting the theory of Technology Acceptance Model and Diffusion of Innovation. This research is qualitative in nature by reviewing relevant literature. Data collection techniques included listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The results of this study show that the use of information technology can provide various benefits for HR management, such as increasing efficiency, accelerating the decision-making process, and reducing operational costs. The results of this study are also expected to provide added value in decision making for companies in managing their HR.
Co-Authors ., Infrianto Abu Muna Almaududi Ausat Aditya Wardhana admin Alim Salipin Amiruddin Amiruddin Andry Annie Tiofany Aris Harsono Astrid, Mariana Aurora Oktabella Andini Bambang Siswanto Bernard T. Widjaja Budi Sulistiyo Nugroho Catherine Yusine Surbakti Chandra Prasetya, Andrian Chandra, Ruvianti Dasep Supriatna Desy Purnama, Eka Dety Mulyanti Dwi Indah Kartika Dwiyanti Putri, Rosana Edward Kustiawan Edwind Kustiawan Erwah Kurniawan Eva Oktavia, Eva Evelyn Maurencia Faisal Abubakar Fanny Fanny Felisia NG Ferdy Halim Fushen, Fushen Ginting, Imbri Fernando Guntur Novizal Handy Winata Haryono, Budi Hendy Tannady Heppi Syofya, Heppi Heri Winoto Tj Herry Ruslim Hery Winoto TJ Hizbul Khootimah Azzaakiyyah Hutapea , Watul Salim I Gusti Bagus Mahendra Putra Ika Yanni Hadi Ilham Arief Infrianto . Irfan Saputra Iskandar Irma Rasita Gloria Barus Jimmy Yosal Judijanto, Loso Kurnianingsih, Mirra Kushariyadi Letelay, Santi Erlanda Magdalena Lionarto Lionarto Lizardo, Jimmy Maduma Sormin Maitri, Viola Ratana Mansula, Belynda Martiman Suazisiwa Sarumaha Melitina Tecoalu Melitina Tecoalu Miharja, Wendy Miki Effendi Nangin, Meryl Astin Noviati Noviati Octoviany, Christine Oktariansyah P.M. Budi Haryono Perdana Putera Pieter Andre Pramono, Dwi Murwani W. Pristiwanto Bani Pujiastuti, Mena Putra, Sedayu Syah Rais, Rinovian Raymond Reni Oktavina Reza Febrianty Ariatama Ria Saraswati Ricky Hertanu Ricky Yamintara Riesna Apramilda Rini Putri Utami Rudi Faradin Saeful Amin, Saeful Sajuli Andreas Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Saparso Sarah Prasasti Satriyani, Febrianti Yuli Silaban, Budi Partogi Sisilia Sudargo Siska Siswanto, David Jefry Suherlan Suherlan, Suherlan Sundah, Felix Syamsu Rijal Syeh Assery Takim Andriono Tania Larasati Tanti Sugiharti Tanuraharjo, Hans Harischandra Tarumingkeng, Rudy C Tonibun Tonibun Veronica Norman Adinda Maha Victorya, Jonathan Vito Filbert Jayalie, Vito Filbert Wani Devita Gunardi Wani Devita Gunardi Winoto, Hery Yayan Yayan Yohana, Elesia Santa Yudianto Achamad