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All Journal MediaTor: Jurnal Komunikasi Mediator Jurnal Kajian Komunikasi Jurnal The Messenger Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Communicate JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL KOMUNIKATIO Jurnal Common Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Komunikasi Pendidikan Dinasti International Journal of Education Management and Social Science jurnal syntax admiration Jurnal Scientia Komversal: Jurnal Komunikasi Universal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah komunikasi PROFICIO: Jurnal Pengabdian Masyarakat Bulletin of Community Engagement Jurnal Visi Komunikasi The International Journal of Politics and Sociology Research CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia ArtComm : Jurnal Komunikasi dan Desain Jurnal Ekonomika Dan Bisnis Jurnal Riset Public Relations Jurnal Riset Manajemen Komunikasi Jurnal Signal Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal of Education Sciences (Edusci) Jurnal Ilmiah Multidisiplin Ilmu Jurnal Inovasi Komunikasi J-CEKI
Neni Yulianita
Universitas Islam Bandung
Religion Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Pengaruh Komunikasi Informatif tentang Seks dan Seksualitas terhadap Pengetahuan Remaja Yulianita, Neni
Mediator Vol 1, No 1 (2000)
Publisher : FIkom Unisba

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Abstract

This is an experimental study on the effects of the oral and written informative communication on sex and sexuality. The experiment was conducted at SMA in Bandung, the first class students being the experiment subjects. From the population (340 students), 78 students were picked up at random. The subjects were divided at random into three groups: the "oral" group (the listening group), the "written" group (the reading group), and the control group. Tests were given to the first group and the second group before and after the treatment, while test I and test II were given to the control group. The experiment aimed to test the following hypothesis: (1) There is a significant difference between the oral group and written group in their average knowledge on sex and sexuality; (2) There is a Significant difference between the male group and the female group exposed to both oral informative communication and written informative communication in their average knowledge on sex and sexuality; (3) There is a significant difference between the malegroup and the female group exposed to the oral informative communication, and between the male group and the female group exposed to the written informative communication in their average knowledge on sex and sexuality; (4) There is a significant difference between the male group exposed to the oral informative communication and the male group exposed to the written informative communication, and between the female group exposed to the oral informative communication and the female group exposed to the written informative communication in their average knowledge on sex and sexuality. Having been analyzed by the t and t tests, it was found that the second hypothesis was not accepted, while the others were accepted. It was also found that: (1) The oral informative communication was more effective than the written informative communication. (2) The oral informative communication was more effective on the male group, and the written informative communication was more effective on the female group.
Pengaruh Kepemimpinan Manajer Public Relations terhadap Kualitas Manajemen Public Relations dan Korelasinya dengan Efektivitas Sistem Komunikasi Perusahaan Yulianita, Neni
Mediator Vol 3, No 2 (2002)
Publisher : FIkom Unisba

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Abstract

The focus of this research was to study the personal skills and leadership functions of the public relations manager which is assumed will bear its influence on the quality of public relations management in order to enhance the effectiveness of the communication system of his organization. The approach used in this research was systems approach in the social-science context which is interlaced with interdicipliner approach from the psychology, communication, sociology,and management perspective. As for the method used was ""the Explanatory Survey Method"".  The research object was conducted in 19 BUMN in DKI Jakarta and West Java. Tocollect the data, the researcher used questionnaires, in depth interview, observation, and library study. The questionnaires were distributed to 85 respondents among Public Relations Officers (PRO) and 96 respondents among corporate managers. To fullflll the research data, the researcher took in depth interview to 19 public relations manager from selected BUMN. The conclusion from the result of hypothesis using Path AnalySis-Statistical Test and ProductMoment Correlation Coefficient r ofident that either the main hypothesis or subhypotheses proposed were accepted. The leadership (Viewed from the aspect of personal skills and leadership function) of Public Relations Manager among BUMN significantly influenced the quality of Public Relations Management and the quality of PR Manajement had significantly correlation with the effectiveness of a corporate communication system.
Media Massa: Strategi Partai Politik dalam Menghadapi Pemilu 2004 Yulianita, Neni
Mediator Vol 4, No 2 (2003)
Publisher : FIkom Unisba

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Abstract

Keberhasilan pemilu, tidak hanya terletak pada peran komunikator politik. Media massa kerapkali memainkan peran di dalamnya. Pentingnya aktivitas kampanye melalui media massa telah menyadarkan partai politik peserta pemilu untuk merencanakan dan merancang Strategi Kampanye yang tepat. Bila ditangani secara serius, akan banyak pengaruhnya terhadap perolehan suaranya dalam pemilu
Sikap dan Perilaku Komunitas Warga mengenai Maraknya Pedagang Kaki Lima Yulianita, Neni
Mediator Vol 6, No 1 (2005): Kontroversi Dakwah dan Politik
Publisher : FIkom Unisba

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Abstract

Streetmerchant, famously known in Indonesia as Pedagang Kaki Lima (PKL) raise some problems for the city every year. The city government has tried to locate them in some areas, the amount of PKL has never decreased. From the year of 1997 to 2000, the amount of PKL has increased 56.3%/year. It means, from around 3.000 PKL in 1997, the amount of PKL has hit a number of 16.880 due to the worsening of economic conditions. This research aimed to study problems concerning PKL and interactions among PKL, city government, and community itself. It is found that opinions of community members toward PKL are varying: some feels uncomfortable, another think that it’s not their problems, on the other hand, people admit that they need PKL to supply materials for them.
"Corporate Social Responsibility” (CSR) sebagai Aktivitas “Social Marketing Public Relations" Yulianita, Neni
Mediator Vol 9, No 1 (2008): Isu Komunikasi Kesehatan yang Ter-”Pojok”-kan
Publisher : FIkom Unisba

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Abstract

Corporate Social Responsibility (CSR) nowadays becomes indicator of corporate achievement. CSR activities, which commonly defined as corporate efforts to increase community and stakeholder life quality, open up relations between corporate and community. In turn, CSR would maintain good image and give posing the positive publicity toward corporate image. This article explores CSR activities as implied on PR marketing in some corporates.
PEMAHAMAN DOSEN UNIVERSITAS ISLAM BANDUNG TENTANG MAKNA HOAX DI MEDIA SOSIAL WHATSAPP Yulianita, Neni; Nurrahmawati, Nurrahmawati; Wiwitan, Tresna
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 16, No 2 (2017)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Penelitian yang difokuskan pada pertanyaan: “Bagaimana Strategi Antisipasi dan Solusi Penyebaran Hoax Di Kalangan Dosen Universitas Islam Bandung”. Untuk mengkaji permasalahan tersebut, tim peneliti menetapkan metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi kasus. Informan yang dijadikan narasumber adalah para dosen Universitas Islam Bandung dan mereka yang aktif menggunakan dan memanfaatkan media sosial khususnya WhatsApp (WA) baik di group dosen fakultasnya masing-masing, group universitas, pertemanan, organisasi, dan lain-lain yang terdiri dari 6 orang dosen di lingkungan Universitas Islam Bandung. Hasil penelitian menunjukkan bahwa pemahaman dosen Unisba yang dijadikan narasumber tentang Hoax di media sosial WhatsApp (WA) secara prinsip memiliki kesamaan makna yakni cenderung memandang hoax adalah dalam kacamata yang sangat negatif. Hoax dapat berbentuk gambar, berita, verbal, dan hoax link.
Strategi Marketing Public Relations Perguruan Tinggi Islam Swasta: Peluang dan Tantangan di Era MEA Tresna Wiwitan; Neni Yulianita
MediaTor (Jurnal Komunikasi) Vol 10, No 1 (2017): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v10i1.2672

Abstract

Unisba dan Unissula merupakan perguruan tinggi islam swasta yang telah menguasai local brand/regional brand, dimana sama-sama mengusai pasar lokal untuk bidang lembaga pendidikan tinggi islam.   Di era MEA ini Unisba dan Unissula harus kerja keras dalam upaya bersaing dengan perguruan tinggi yang ada di ASEAN.  Marketing PR merupakan sinergi antara kegiatan marketing dengan strategi public relations, dengan Marketing PR diharapkan perguruan tinggi dapat menciptakan dan memperkuat brand sebagai perguruan tinggi Islam yang mempunyai citra dan reputasi yang baik. Penelitian ini bertujuan mengkaji, menganalisis perencanaan Marketing PR dan peluang serta tantangan Marketing PR di era MEA, dengan menggunakan penelitian kualitatif pendekatan studi kasus.  Teori yang digunakan untuk menganalisis penelitian ini adalah Teori Manajemen Relasi (Ledingham) dan Analisis SWOT.  Hasil Penelitiannya: 1) Dalam menyusun perencanaan Marketing PR, Humas harus melakukan manajemen relasi dengan siswa, guru/sekolah, orangtua, wartawan dan stakeholders melalui komunikasi yang berkesinambungan, 2)  Peluang dan tantangan startegi Marketing PR dalam analisis SWOT dapat dilihat dari aspek: a. Strategi Strengths-Oppurtunities, yaitu mempertahankan dan memperkuat nilai Islam dalam kegiatan Marketing PR, b. Strategi Weaknesses-Oppurtunities, yaitu mengedukasi publik internal tentang konsep Public Relations dan Marketing PR, c. Strategi Strengths-Treats, artinya di era MEA ini PTIS harus meningkatkan kerjasama dengan stakeholders di dalam maupun luar negeri, dan d. Strategi Weaknesses-Treats adalah meningkatkan kualitas akademik dosen dan mahasiswa, serta mutu pelayanan prima bagi publik internal dan eksternal.Kata Kunci: Analisis SWOT, Marketing PR, Strategi.
Pengaruh Kepemimpinan Manajer Public Relations terhadap Kualitas Manajemen Public Relations dan Korelasinya dengan Efektivitas Sistem Komunikasi Perusahaan Neni Yulianita
MediaTor (Jurnal Komunikasi) Vol 3, No 2 (2002): Memilih Pendekatan dalam Penelitian: Kuantitatif atau Kualitatif?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v3i2.767

Abstract

The focus of this research was to study the personal skills and leadership functions of the public relations manager which is assumed will bear its influence on the quality of public relations management in order to enhance the effectiveness of the communication system of his organization. The approach used in this research was systems approach in the social-science context which is interlaced with interdicipliner approach from the psychology, communication, sociology,and management perspective. As for the method used was ""the Explanatory Survey Method"".  The research object was conducted in 19 BUMN in DKI Jakarta and West Java. Tocollect the data, the researcher used questionnaires, in depth interview, observation, and library study. The questionnaires were distributed to 85 respondents among Public Relations Officers (PRO) and 96 respondents among corporate managers. To fullflll the research data, the researcher took in depth interview to 19 public relations manager from selected BUMN. The conclusion from the result of hypothesis using Path AnalySis-Statistical Test and ProductMoment Correlation Coefficient 'r' ofident that either the main hypothesis or subhypotheses proposed were accepted. The leadership (Viewed from the aspect of personal skills and leadership function) of Public Relations Manager among BUMN significantly influenced the quality of Public Relations Management and the quality of PR Manajement had significantly correlation with the effectiveness of a corporate communication system.
Pengaruh Komunikasi Informatif tentang Seks dan Seksualitas terhadap Pengetahuan Remaja Neni Yulianita
MediaTor (Jurnal Komunikasi) Vol 1, No 1 (2000): Salam (Pembuka)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v1i1.683

Abstract

This is an experimental study on the effects of the oral and written informative communication on sex and sexuality. The experiment was conducted at SMA in Bandung, the first class students being the experiment subjects. From the population (340 students), 78 students were picked up at random. The subjects were divided at random into three groups: the "oral" group (the listening group), the "written" group (the reading group), and the control group. Tests were given to the first group and the second group before and after the treatment, while test I and test II were given to the control group. The experiment aimed to test the following hypothesis: (1) There is a significant difference between the oral group and written group in their average knowledge on sex and sexuality; (2) There is a Significant difference between the male group and the female group exposed to both oral informative communication and written informative communication in their average knowledge on sex and sexuality; (3) There is a significant difference between the malegroup and the female group exposed to the oral informative communication, and between the male group and the female group exposed to the written informative communication in their average knowledge on sex and sexuality; (4) There is a significant difference between the male group exposed to the oral informative communication and the male group exposed to the written informative communication, and between the female group exposed to the oral informative communication and the female group exposed to the written informative communication in their average knowledge on sex and sexuality. Having been analyzed by the t and t' tests, it was found that the second hypothesis was not accepted, while the others were accepted. It was also found that: (1) The oral informative communication was more effective than the written informative communication. (2) The oral informative communication was more effective on the male group, and the written informative communication was more effective on the female group.
Media Massa: Strategi Partai Politik dalam Menghadapi Pemilu 2004 Neni Yulianita
MediaTor (Jurnal Komunikasi) Vol 4, No 2 (2003): Dari Politik, Media, sampai Lain-Lain
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v4i2.858

Abstract

Keberhasilan pemilu, tidak hanya terletak pada peran komunikator politik. Media massa kerapkali memainkan peran di dalamnya. Pentingnya aktivitas kampanye melalui media massa telah menyadarkan partai politik peserta pemilu untuk merencanakan dan merancang Strategi Kampanye yang tepat. Bila ditangani secara serius, akan banyak pengaruhnya terhadap perolehan suaranya dalam pemilu
Co-Authors Abbad Bani Adam Aghnia Dian Lestari Ani Yuningsih Anne Maryani Anne Ratnasari Annisa Permata Sari Asep Ahmad Sidik Asih Handayanti Bahri, Zulmauli Basari, Rambang Cucu Sulastri Dadan Mulyana Dadi Ahmadi Dedeh Fardiah Dena Delaeni Dhita Fahira Dian Mulyani Divya Rizky Kirana Dwi Muhammad Taqwa Eka Susilawati Eka Susilawati, Eka Elizabeth Ayuna, Novianty Fachry Abda El Rahman Fajarwati, Noerma Kurnia Farhan Hidayat Farraas Muhammad Hendroyono Fathonah, Delis Fauzi Fadhilah Firjatullah Irvanianto, Raihan Fitrianti, Rizqi Ganjar Kurniawan Ramdani Gissani, Muhammad Fikri Haerani , Hanni Indah Fitria Indah Fitria, Indah Ine Noviyanti Nur Ihsania Intan Nur Aziz Iqbal Yusra Karim Irvanianto, Raihan Firjatullah Iwan Seppriadi Julia Natasya Kusumalestari, Ratri Rizki Leti Karmila Luthfi Apriliasari Maman Suherman Marina Yuliani Maulana, Faisal Megi Primagara Meissya Kharisma Sukma Muhammad Daffa Alfarisi Muhammad E Fuady Muhammad Irsyad Sabiq Muhammad Raynaldi Arief Mujianto, Haryadi Muthia Febrianti Satari Atmadiwangsa Muthiah Umar Nabila Rahmaniya Nabila Secioria Nabilla Anasty Fahzaria Novianty Elizabeth Ayuna Novita, Sophia Nugraha, Septian Nur Fadhilah, Salma Nisrina Nurrahmawati Oesman, Maya Amalia Pangestu, Hadi Baku Purba, Ifkaristhy Panaya Rahayu, Asri Sri Rahman, Mufti Fauzi Rakhma, Meyla Tazqiya Rakhmatullah, Adhika Putra Rambang Basari Reina Fauzi Lestari Respitawulan Riska Yunisyah Imilda Rismanto Rismanto Rita Gani Rizka Satrio Priyambodo Rizky Noviansyah Rizkya Hantoro, Naditha Rosanti Utami Dewi S.Y Ruliana, Poppy Senjani, Sena Seppriadi, Iwan Septadinusastra, Vina Alvinia Sheila Angesti lativia Sherlina Rachmadiane Praditia Shulbi Muthi Sabila Salayan Putri Silmi Khoirunnisa Sophia Novita Subarsa Putri, Kinkin Yuliaty Sutisna Sutisna Syahrul Gunawan Taqwa, Dwi Muhammad Tresna Wiwitan Tresnawiwitan Witri Cahyati Yatnosaputro, Rosanti Utami Dewi Suyatman Yenni Yuniati Yogascitra Naufal Yogie Alontari Yuliani, Marina Yunda Melyanita YUSUF, RAMAYANI Zhillani, Fahmi Muhammad