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Evaluating the Effectiveness of an International Research Presentation Workshop: Evidence from a Paired Sample t-Test Neni Yulianita; Anne Maryani; Tresna Wiwitan; Adhika Putra Rakhmatullah; Raihan Firjatullah Irvanianto
Jurnal Edusci Vol 3 No 6 (2026): Vol 3 No 6 July 2026
Publisher : Annpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/edusci.v3i6.1275

Abstract

Background. International research presentation skills are essential for global academic engagement. This study evaluates the effectiveness of a presentation workshop in improving participants' competencies using a pretest–posttest design and Paired Sample t-Test analysis. Aim. This study aims to examine the effectiveness of digital workshops as a strategy for strengthening students' academic communication competence. Methods. Through the workshop activities carried out, the level of knowledge of participants was evaluated using a descriptive approach. The instruments used to collect data were a pre-test and a post-test. Results. The findings indicated significant improvements in students’ academic communication competence after participating in the workshops. Students demonstrated better skills in organizing academic arguments, using scholarly language, and presenting research findings. In addition, participants reported increased self-confidence and motivation to engage in academic communication activities. The workshop participants were involved in an international forum, namely the International Conference on Communication, Management and Humanities (ICCOMAH VII) 2026. Conclusions. Digital workshops are an effective strategy for enhancing students' academic communication competence and preparing them for global scholarly engagement. Implementation. Higher education institutions should integrate digital workshop programs into academic development initiatives to strengthen students’ scholarly capacities and support international academic participation.
Children’s Enjoyment and Recognition of Character Strengths in Bawang Merah Bawang Putih: Implications for Character Education Mohamad Alppy Valdez; Neni Yulianita; Yenni Yuniati; Rini Rinawati; Roswiyani Roswiyani
DAWUH : Islamic Communication Journal Vol. 7 No. 3 (2026): November
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v7i3.2815

Abstract

Children's character education is often taught through monotonous methods. Narrative is believed to be an effective method for persuading children through folktales. Folklore is a narrative that has been verbally transmitted through the generations. This method was used to teach children about moral concepts in an interesting way, such as the story of Bawang Merah Bawang Putih. However, there is limited evidence that Bawang Merah Bawang Putih can instill character in children. Thus, this study aims to investigate the enjoyment and character traits emphasized in Bawang Merah Bawang Putih. Using a one-group post-test design, involved children aged 10 to 12 from schools in Indonesia. After watching a theatrical performance of Bawang Merah Bawang Putih, the children completed questionnaires measuring enjoyment using scales from Oliver and Bartsch and the Values in Action – Youth from Park and Peterson to assess character strengths. Data were analyzed using a one-sample t-test and a within-subjects ANOVA. The results show that 38 students experienced enjoyment and identified positive character strengths from the story, namely perseverance, forgiveness, zest, bravery, humility, honesty, and prudence. These findings suggest that Bawang Merah Bawang Putih can support character education by increasing children's enjoyment and recognition of positive character strengths.
Praktik Rilis Online BBPJN DKI Jakarta-Jawa Barat Naufal Fikri Ramdani; Neni Yulianita
Bandung Conference Series: Public Relations 341-350
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.25345

Abstract

Abstract. This study examines the management of government digital communication through the practice of writing online press releases on the official website of the Balai Besar Pelaksanaan Jalan Nasional (BBPJN) DKI Jakarta-West Java. The background of the problem stems from the gap between a highly-rated Public Satisfaction Index and the limited competence of human resources in journalism. A qualitative method with a case study approach within a constructivist paradigm was utilized. Data collection involved in-depth interviews with content managers and readers, non-participant observation, and document analysis. The results indicate that the management of releases is structured through planning, field data collection, drafting, and tiered technical verification. The main finding reveals an ethical and technical dilemma between maintaining the accuracy of infrastructure terminology and the need for accessible language. This dilemma is resolved by prioritizing public benefits in opening paragraphs and simplifying technical terms. It can be concluded that BBPJN's online releases are not merely institutional publication tools, but crucial instruments for transparency, education, and information services. Abstrak. Penelitian ini mengkaji pengelolaan komunikasi digital lembaga pemerintahan melalui praktik penulisan rilis online di website resmi Balai Besar Pelaksanaan Jalan Nasional (BBPJN) DKI Jakarta-Jawa Barat. Latar belakang masalah ini berangkat dari fenomena kesenjangan antara tingginya Indeks Kepuasan Masyarakat yang mencapai kategori sangat baik dengan keterbatasan kompetensi sumber daya manusia di bidang jurnalistik. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus melalui paradigma konstruktivis. Pengumpulan data bersumber dari wawancara mendalam terhadap pengelola konten dan pembaca, observasi non-partisipatif, serta analisis dokumen rilis online. Hasil penelitian menunjukkan bahwa pengelolaan rilis dilakukan secara terstruktur melalui tahap perencanaan, pengumpulan data lapangan, penulisan draf, hingga proses verifikasi teknis berjenjang. Temuan utama mengungkap adanya dilema etis dan teknis antara keharusan menjaga akurasi istilah infrastruktur dengan kebutuhan menyajikan bahasa yang ringan. Dilema ini diatasi dengan menempatkan manfaat publik pada awal paragraf dan menyederhanakan istilah teknis ke dalam bahasa populer. Kesimpulannya, rilis online BBPJN bukan sekadar alat publikasi, melainkan instrumen transparansi, edukasi infrastruktur, dan layanan informasi.
The Meaning Construction of Public Relations Marketing of Islamic Private Higher Education PR Tresna Wiwitan; Neni Yulianita
Jurnal The Messenger Vol. 10 No. 2 (2018): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i2.870

Abstract

The reality that occurs today is that Private Universities is still unable to compete with State Universities. Unisba and Unissula are Islamic Private Universities working hard to gain public trust through improving the academic quality of the lecturers and the students. Research issue that will be studied is the dimension of the meaning construction of PR Marketing in Unisba and Unissula. This research is qualitative research with case study approach. The theory used to examine and to analyze the results of the research is the Theory of Social Construction (Berger and Luckman). The results of research stated that the meaning construction of PR Marketing are: 1) the art of persuading the stakeholders in the framework of human relations, 2) the intention of worshipping because of Allah SWT (Lillahi Ta'ala) based on patience, honesty, and exemplary, 3) the motive to increase the number of prospective students and to build positive image, and 4) PR Marketing puts forward the values of Islam that contains the values of Islamic da'wah and syi'ar.
GAP Generation: Perbedaan Perspektif dan Gaya Komunikasi Aghnia Dian Lestari; Neni Yulianita
JURNAL KOMUNIKATIO Vol. 11 No. 1 (2025): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v11i1.16216

Abstract

With the rapid advancement of technology and social change, how people from different generations interact and communicate has been transformed. Higher education is dominated by a multigenerational environment. This study aims to explore the differences in perspectives and communication patterns between generations, namely Generation X, Y (Millennials), and Z. This study uses a qualitative method with a phenomenological approach to explore the differences in perspectives and communication patterns between generations. This research uses a qualitative method with a phenomenological approach to explore how different values, experiences, and use of technology affect social and academic interactions among students. The results of this study show differences in the way of communicating in each generation, with Generation X tending to value communication more with face-to-face and formal communication, while Generation Y and Z prefer digital and informal communication. However, differences in values, experiences, and access to technology shape communication patterns in the classroom or student organization activities between generations. Gap generation is prone to conflict, such as gaps in age, appearance and lifestyle, perception, experience, behavior, and communication. It is important to build effective communication and inclusion across generations to form an understanding and perspective in creating harmonious relationships, especially in a diverse academic environment.
Optimizing Instagram @asbhoel in Maintaining Distro Asbhoel Customer Relations Sena Senjani; Neni Yulianita
Jurnal Riset Public Relations Volume 5, No. 1, Juli 2025, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v5i1.5928

Abstract

Abstract. Social media, particularly Instagram, has become a crucial platform for building such interactions due to its visual and interactive nature. Asbhoel, one of the Distros in the city of Bandung that has a strong relationship with customers from the perspective of online media Instagram. Therefore, This study aims to analyze the optimization of Instagram as a social media platform for maintaining customer relationships at Distro Asbhoel. Using a qualitative approach, the study explores content strategies and the use of Instagram's interactive features in fostering customer engagement, strengthening loyalty, and enhancing brand image. Data was collected through in-depth interviews, direct observation, and content analysis of the Instagram account @asbhoel. The findings reveal that Distro Asbhoel leverages visual consistency and storytelling to build emotional connections with customers. Additionally, interactive features such as polls, question stickers, and Instagram Live are employed to engage customers, creating more personal relationships directly. User-generated content strategies also play a significant role in expanding market reach and increasing customer engagement. The study concludes that Instagram is an effective platform for supporting customer relationship management in the digital era. With the right strategies, social media not only serves as a marketing tool but also as a medium to build a loyal customer community.
Co-Authors Abbad Bani Adam Adhika Putra Rakhmatullah Aghnia Dian Lestari Ani Yuningsih Anne Maryani Anne Ratnasari Annisa Permata Sari Asep Ahmad Sidik Asih Handayanti Bahri, Zulmauli Basari, Rambang Cucu Sulastri Dadan Mulyana Dadan Mulyana Dedeh Fardiah Dena Delaeni Dhita Fahira Dian Mulyani Divya Rizky Kirana Dwi Maharani Dwi Muhammad Taqwa Eka Susilawati Eka Susilawati, Eka Elizabeth Ayuna, Novianty Fachry Abda El Rahman Fajarwati, Noerma Kurnia Farhan Hidayat Farraas Muhammad Hendroyono Fathonah, Delis Fauzi Fadhilah Ferry Darmawan Filial Agung s Firjatullah Irvanianto, Raihan Fitrianti, Rizqi Ganjar Kurniawan Ramdani Gissani, Muhammad Fikri Haerani , Hanni Husan, Ali Indah Fitria Indah Fitria, Indah Ine Noviyanti Nur Ihsania Intan Nur Aziz Iqbal Yusra Karim Irvanianto, Raihan Firjatullah Iwan Seppriadi Julia Natasya Kiki Zakiah Darmawan Kinkin Yuliaty Subarsa Putri Kusumalestari, Ratri Rizki Leti Karmila Luthfi Apriliasari Maman Suherman Marina Yuliani Maulana, Faisal Megi Primagara Meissya Kharisma Sukma Mohamad Alppy Valdez Mufti Fauzi Rahman Muhammad Daffa Alfarisi Muhammad Fuady Muhammad Irsyad Sabiq Muhammad Raynaldi Arief Mujianto, Haryadi Muthia Febrianti Satari Atmadiwangsa Muthiah Umar Nabila Rahmaniya Nabila Secioria Nabilla Anasty Fahzaria Naufal Fikri Ramdani Novianty Elizabeth Ayuna Nugraha, Septian Nur Fadhilah, Salma Nisrina Nurrahmawati Oesman, Maya Amalia Oji Kurniadi Pangestu, Hadi Baku Purba, Ifkaristhy Panaya Rahayu, Asri Sri Raihan Firjatullah Irvanianto Rakhma, Meyla Tazqiya Rakhmatullah, Adhika Putra Rambang Basari Reina Fauzi Lestari Respitawulan Rini Rinawati Riska Yunisyah Imilda Rismanto Rismanto Rita Gani Rizka Satrio Priyambodo Rizky Noviansyah Rizkya Hantoro, Naditha Rosanti Utami Dewi S.Y Roswiyani, Roswiyani Ruliana, Poppy Sena Senjani Seppriadi, Iwan Septadinusastra, Vina Alvinia Septian Nugraha Septiawan Santana Kurnia Sheila Angesti lativia Sherlina Rachmadiane Praditia Shulbi Muthi Sabila Salayan Putri Shulbi Putri Silmi Khoirunnisa Sophia Novita Suriani Binti Othman, Siti Sutisna Sutisna Syahrul Gunawan Syauqi Syauqi Taqwa, Dwi Muhammad Tresna Wiwitan Tresnawiwitan Witri Cahyati Yatnosaputro, Rosanti Utami Dewi Suyatman Yenni Yuniati Yogascitra Naufal Yogie Alontari Yuliani, Marina Yunda Melyanita YUSUF, RAMAYANI Zhillani, Fahmi Muhammad