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All Journal MediaTor: Jurnal Komunikasi Mediator Jurnal Kajian Komunikasi Jurnal The Messenger Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Communicate JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL KOMUNIKATIO Jurnal Common Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Komunikasi Pendidikan Dinasti International Journal of Education Management and Social Science jurnal syntax admiration Jurnal Scientia Komversal: Jurnal Komunikasi Universal Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah komunikasi PROFICIO: Jurnal Pengabdian Masyarakat Bulletin of Community Engagement Jurnal Visi Komunikasi The International Journal of Politics and Sociology Research CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia ArtComm : Jurnal Komunikasi dan Desain Jurnal Ekonomika Dan Bisnis Jurnal Riset Public Relations Jurnal Riset Manajemen Komunikasi Jurnal Signal Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal of Education Sciences (Edusci) Jurnal Ilmiah Multidisiplin Ilmu Jurnal Inovasi Komunikasi J-CEKI
Neni Yulianita
Universitas Islam Bandung
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Makna Diri dan Branding Fotografer Yogascitra Naufal; Neni Yulianita; Anne Maryani
KOMVERSAL Vol 5 No 2 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i2.1077

Abstract

The development of photography in the city of Bandung is closely related to the development of photography in Indonesia. Bandung is one of the big cities in Indonesia with a very rapid development of photography, especially with the emergence of various photographers with specialization in their fields. With the presence of many photographers who have started to appear in the city of Bandung, many photographers are still looking for the meaning of their photography activities and the branding that must be done so that the public becomes aware and uses their services. From this phenomenon, the research "Self Meaning and Photographer Branding" was created. This study uses a qualitative research method with a phenomenological study approach from Alfred Schutz. The purpose of this study is to find out, describe and analyze the motives of photographers in the city of Bandung in carrying out photography activities, to analyze and identify the experiences of photographers in the city of Bandung in carrying out photography activities, to find and describe the self-meanings of photographers in the city. Bandung in photography activities and to identify and describe the branding of photographers in the city of Bandung to attract consumer interest. This research uses social action theory from Max Webber. This research produces the because motive and in order to motive owned by the photographers, there are eleven motives owned by the photographers, namely, hobbies, love, environment, campaigns, earning a living, role models, visualization of imagination, remembering stories, appreciation, improvement confidence and dreams. The experience gained by photographers in the city of Bandung in carrying out photography activities is divided into three aspects, namely, obstacles, satisfaction and achievements. The meaning obtained by photographers in the city of Bandung in photographic activities is divided into three aspects, namely, the purpose, sensation and character of the photo. Branding carried out by photographers in the city of Bandung is obtained through three strategies namely, through social media, word of mouth and through the community.
Pengelolaan Media Sosial dalam Penyebaran Informasi oleh Humas Pemerintahan Nabila Rahmaniya; Neni Yulianita
Bandung Conference Series: Public Relations Vol. 3 No. 2 (2023): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v3i2.7577

Abstract

Abstract. In accordance with Presidential Instruction No. 9 of 2015 and PERMAN RB No. 83 of 2012, public relations for government agencies must convey public information through social media. Seeing this, Bandung City Public Relations tried to enforce the policy. Based on the statement above, it can be seen that the purpose of this research is to (1) describe the process of packaging information on government public relations social media; (2) Describe the management of social media by government public relations in loading information from the public; (3) Describe the management of institutional messages by government public relations with the public; (4) Analyze the need to build public opinion through social media. The subjects of this research are employees who are involved in social media management. This study uses a constructivist paradigm, qualitative methods, and The Circular Model for Social Communication. The results of this study are the process of packaging information on Bandung City Public Relations social media consisting of monitoring issues, agenda setting, production, and post-production. Regarding the loading of information from the public, Public Relations of the City of Bandung provides access for the people of the City of Bandung to provide information with a percentage of 20%. In managing institutional messages, Bandung City Public Relations coordinates with OPD, the manager of LAPOR! in 151 sub-districts and 30 sub-districts, and SKPD in Bandung City. Meanwhile, to build public opinion, Bandung City Public Relations partnered with 200 journalist. Abstrak. Sesuai dengan Instruksi Presiden Nomor 9 Tahun 2015 dan PERMAN RB No. 83 Tahun 2012, humas instansi pemerintahan harus menyampaikan informasi publik melalui media sosial. Melihat hal ini, Humas Kota Bandung mencoba untuk meemberlakukan kebijakan tersebut. Berdasarkan pernyataan di atas, dapat diketahui bahwa tujuan penelitian ini adalah untuk (1) Mendeskripsikan proses pengemasan informasi pada media sosial humas pemerintahan; (2) Mendeskripsikan pengelolaan media sosial oleh humas pemerintahan dalam memuat informasi dari publiknya; (3) Mendeskripsikan pengelolaan pesan lembaga oleh humas pemerintahan dengan publiknya; (4) Menganalisis diperlukannya membangun opini publik melalui media sosial. Subjek penelitian ini adalah pegawai yang terlibat dalam pengelolaan media sosial. Penelitian ini menggunakan paradigma konstruktivis, metode kualitatif, dan The Circular Model for Social Communication. Hasil penelitian ini adalah proses pengemasan informasi pada media sosial Humas Kota Bandung terdiri dari monitoring isu, agenda setting, produksi, dan pascaproduksi. Terkait pemuatan informasi dari publiknya, Humas Kota Bandung memberikan akses bagi masyarakat Kota Bandung untuk memberikan informasinya dengan persentase sebesar 20%. Dalam pengelolaan pesan lembaga, Humas Kota Bandung berkoordinasi dengan OPD, pengelola LAPOR! di 151 kecamatan dan 30 kelurahan, dan SKPD Kota Bandung. Sedangkan, untuk membangun opini publik, Humas Kota Bandung bermitra dengan 200 wartawan.
Penggunaan Make Up Sebagai Bentuk Citra Diri Generasi Z: (Studi Fenomenologi Terhadap Citra Diri Mahasiswi Fakultas Ilmu Komunikasi Universitas Islam Bandung) Yunda Melyanita; Neni Yulianita
Bandung Conference Series: Public Relations Vol. 3 No. 2 (2023): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v3i2.8550

Abstract

Abstract. Generation Z is known for a generation that attaches great importance to appearance compared to other things, and a female college student is no exception. As social actors, generation Z certainly has its own motives, experiences and meanings in shaping self image. In this case, one of the efforts made is to use makeup in daily activities. By using qualitative research methods from Alfred Schutz's phenomenological study approach, researchers tried to achieve the research objectives of how the phenomenon of using makeup as a form of self-image in UNISBA Communication Science students as generation Z by exploring the motives, experiences, and meanings of using makeup. The results showed that generation Z has a motive, experience, and meaning for the use of makeup. Motives themselves are divided into because motive and in order motive. The findings of the motive itself are the motive for technological development (social media), environmental motives, insecure motives, and self confidence motives. While the findings of in-order motive, namely the first impression motive, happy motives to be the center of attention, and career motives. With the motive at hand, Generation Z often gets praise, no longer finds comments about physical imperfections, and is often the center of attention. The meaning of using makeup for generation Z's self image is not only limited to makeup, but a form of effort to improve self quality, both in terms of appearance and expression of feelings in social life. Abstrak. Generasi Z dikenal dengan generasi yang sangat mementingkan penampilan dibandingkan dengan hal lain, tidak terkecuali seorang mahasiswi. Sebagai pelaku sosial, generasi Z tentunya memiliki motif, pengalaman dan makna tersendiri dalam membentuk citra diri. Dalam hal ini salah satu upaya yang dilakukan adalah menggunakan make up dalam berkegiatan sehari-hari. Dengan menggunakan metode penelitian kualitatif pendekatan studi fenomenologi Alfred Schutz ini, peneliti berusaha untuk mencapai tujuan penelitian mengenai bagaimana fenomena penggunaan make up sebagai salah satu bentuk citra diri pada mahasiswi Ilmu Komunikasi UNISBA selaku generasi Z dengan cara menggali motif, pengalaman, dan makna penggunaan make up. Hasil penelitian menunjukkan generasi Z memiliki motif, pengalaman, dan makna terhadap penggunaan make up. Motif sendiri terbagi menjadi because motive dan in order motive. Temuan because motive sendiri yakni motif perkembangan teknologi (social media), motif lingkungan, motif insecure, dan motif rasa percaya diri. Sedangkan temuan in order motive, yakni motif first impression, motif senang menjadi pusat perhatian, dan motif karir. Dengan motif yang ada, generasi Z kerap memperoleh pujian, tidak lagi mendapati komentar mengenai ketidaksempurnaan fisik, dan sering menjadi pusat perhatian. Makna penggunaan make up bagi citra diri generasi Z bukan hanya sebatas riasan wajah, tetapi bentuk upaya peningkatan kualitas diri, baik dalam segi penampilan ataupun ungkapan perasaan dalam berkehidupan sosial.
Dampak Eksposur Digital Marketing Marketplace Terhadap Peningkatan Penjualan PT. Mitra DC Haryadi Mujianto; Rosanti Utami Dewi Suyatman Yatnosaputro; Indah Fitria; Neni Yulianita
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 9, No 2 (2023): Oktober 2023 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v9i2.3173

Abstract

Tujuan dari penelitian ini adalah mengetahui seberapa dampak eksposur digital marketing OLX terhadap peningkatan penjualan PT. Mitra DC di bandung. Metode penelitian yang digunakan adalah metode deskriptif dan verikatif. Teknik pengumpulan data yang digunakan pada penelitian ini adalah kuesioner, studi pustaka dan dokumentasi. Objek dalam penelitian ini adalah konsumen PT. Mitra DC yang pernah membeli produk perangkat komputer.  Sampel ysng digunakan sebanyak 84 orang dengan menggunakan teknik Rumus Slovin. Hasil penelitian menunjukan bahwa berdasarkan hasil uji hipotesis yang sudah dilakukan terdapat dampak eksposur digital marketing penggunaan OLX terhadap peningkatan penjualan dimana dalam pengujian ini diperoleh nilai thitung Sebesar 14.974, sedangkan jika dilihat dari derajat kebesaran (df) yang digunakan untuk menghitung ttabel dalam penelitian ini sebesar 1,663. Kesimpulan, bahwa t hitung > t tabel yang mana 14.974>1,663 itu berarti Ho ditolak dan Ha diterima. Dari penjelasan tersebut hipotesis dinyatakan diterima artinya terdapat dampak eksposur digital marketing OLX terhadap peningkatan penjualan PT Mitra DC.
Personal branding analysis Jenda Munthe on social media Rizka Satrio Priyambodo; Neni Yulianita
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Everyone can become a content creator, but not everyone can make content creation a profession. Content creator can be defined as someone who makes money by creating content, whether in the form of writing, images, videos, sounds or a combination of this content to be created on online platforms, can be posted on social media, blogs, websites and other online or digital media (Kurniawan & Gabriella, 2020). The name Jenda Munthe or also known as Jenda McLover is a content creator and also a celebrity who actively uses the Tiktok and Instagram applications. Jenda Munthe uses Tiktok & Instagram apart from sharing information and communicating, but also to form Personal Branding. The purpose of this writing is to find out how Jenda Munthe forms Personal Branding and what Jenda Munthe's Personal Branding looks like in the eyes of followers on Instagram.The paradigm in this research is a constructivist paradigm. This writing uses qualitative research methods, with case study research and qualitative descriptive research. Next, use data analysis techniques, literature study and data validity techniques. The theory used in this research is the theory of The Eight Laws of Personal Branding, namely specialization, leadership, personality, difference, visibility, unity, constancy and good name. From the results of the analysis carried out using the eight personal branding concepts from Montoya & Vendehey (2002), this research proves that Jenda Munthe succeeded in building her personal branding well in fulfilling these eight concepts. Jenda Munthe is seen by followers on Instagram as someone who is friendly, kind, easy to get along with, educational and loves her family. Jenda Munthe's personal branding through her Tiktok & Instagram content finally opened up new career opportunities for Jenda Munthe as a content creator who previously worked as a Criminology Journalist. The phenomenon that occurred at Jenda Munthe provides a reality finding that to become a content creator you need the concept of personal branding through content on a media, one of which is the social media Instagram.
Korelasi antara Penggunaan Media Sosial Instagram @Infomrraya dengan Pemenuhan Informasi Warga Silmi Khoirunnisa; Neni Yulianita
Bandung Conference Series: Communication Management Vol. 4 No. 2 (2024): Bandung Conference Series: Communication Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v4i2.13798

Abstract

Abstract. The advancement of the internet, especially through Instagram, has changed the way people get information. Instagram has become an important source of information, including the popular @Infomrraya account in Margahayu Raya, Bandung City. This account provides various information about current events and things around the Margahayu Raya neighborhood. This study measures the relationship between the use of Instagram social media @Infomrraya and the fulfillment of information for Margahayu Raya residents. By using the positivism paradigm and correlational study approach, data analysis was conducted through spearman rank correlation. The results showed a strong, significant, positive, and unidirectional relationship with a correlation value of 0.742 between the use of @Infomrraya and the fulfillment of citizen information. Abstrak. Kemajuan internet, khususnya melalui Instagram, telah mengubah cara manusia mendapatkan informasi. Instagram menjadi sumber informasi penting, termasuk akun @Infomrraya yang populer di Margahayu Raya, Kota Bandung. Akun ini menyediakan berbagai informasi tentang kejadian terkini dan hal-hal di sekitar lingkungan Margahayu Raya. Penelitian ini mengukur hubungan antara penggunaan media sosial Instagram @Infomrraya dengan pemenuhan informasi warga Margahayu Raya. Dengan menggunakan paradigma positivisme dan pendekatan studi korelasional, analisis data dilakukan melalui korelasi rank spearman. Hasil penelitian menunjukkan hubungan kuat, signifikan, positif, dan searah dengan nilai korelasi 0.742 antara penggunaan @Infomrraya dan pemenuhan informasi warga.
Analisis Komunikasi Sosial Program “Eco Forestry Green Tourism” dalam Membangun Citra Meissya Kharisma Sukma; Neni Yulianita
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.12901

Abstract

Abstract. Corporate Social Responsibility (CSR) is a social and environmental responsibility for companies in the form of their commitment to help advance the community's economy. With two-way communication, namely the messenger and the recipient of the message with good language and easy to understand, which is used by the company as a bridge to establish relationships with the public. The development of Corporate Social Responsibility (CSR) is not only in one particular company, but has been done by all companies in building an image. One of them is the Bio Farma company which implements Corporate Social Responsibility in a program, namely Eco Forestry Green Tourism. It is hoped that the result of this research is that Bio Farma is able to run a program to build the company's image while making the community empowered and independent. Therefore, the researcher believes that these problems and phenomena are important and interesting to study. The researcher is interested in writing this research, about how the implementation of social communication towards the program and how the company can manage the program and provide solutions to the challenges faced when running the program and why this program is a social and environmental responsibility program. This research uses a constructivism paradigm using qualitative research methods and a case study approach. Researchers used Corporate Social Responsibility theory and Stakeholder theory to examine the findings. The results of this study show that the Bio Farma company can carry out CSR activities by monitoring, fgd, and even evaluation. The Eco Forestry Green Tourism program can realize Bio Farma's commitment to empowering the community for the potential of the community. In the concept of edu-tourism, education is carried out related to animal husbandry, agriculture, and plantations. By managing this tourism, it helps build community awareness, helps increase new jobs, creates good relationships between stakeholders, helps minimize the occurrence of miss communication between the community and stakeholders. Abstrak. Corporate Social Responsibility (CSR) merupakan tanggung jawab sosial dan lingkungan bagi perusahaan dalam wujud komitmennya untuk membantu memajukan ekonomi masyarakat. Dengan komunikasi dua arah yaitu pemberi pesan dan penerima pesan dengan bahasa yang baik dan mudah dipahami, yang dijadikan perusahaan sebagai jembatan untuk menjalin hubungan dengan publik. Perkembangan Corporate Social Responsibility (CSR) bukan hanya disuatu perusahaan tertentu saja, namun sudah dilakukan oleh seluruh perusahaan dalam membangun citra. Salah satunya perusahaan Bio Farma yang menerapkan Corporate Social Responsibility pada sebuah program yaitu Eco Forestry Green Tourism. Diharapkan hasil dari penelitian ini yaitu Bio Farma mampu menjalankan program untuk membangun citra perusahaan sekaligus membuat masyarakat menjadi berdaya dan mandiri. Maka dari itu peneliti berpendapat bahwa masalah dan fenomena tersebut dirasa penting dan menarik untuk diteliti. Peneliti tertarik untuk menulis penelitian ini, tentang bagaimana implementasi komunikasi sosial terhadap program serta bagaimana perusahaan dapat mengelola program dan memberikan solusi terhadap tantangan yang dihadapi saat menjankan program serta mengapa program ini menjadi program tanggung jawab sosial dan lingkungan. Penelitian ini menggunakan paradigma kontruktivisme dengan menggunakan metode penelitian kualitatif dan pendekatan studi kasus. Peneliti menggunakan teori Corporate Social Responsibility dan teori Stakeholder untuk mengkaji hasil temuan. Hasil Penelitian ini menunjukan bahwa perusahaan Bio Farma dapat menjalankan kegiatan CSR dengan melakukan monitoring, fgd, bahkan evaluasi. Program Eco Forestry Green Tourism ini dapat mewujudkan komitmen perusahaan Bio Farma yang memberdayakan masyarakat atas potensi yang dimiliki masyarakat. Dalam konsep edu wisata yang dilakukan yaitu edukasi terkait budidaya pertenakan, pertanian, dan perkebunan. Dengan mengelola wisata ini membantu dalam membangun kesadaran masyarakat, membantu meningkatkan lapangan pekerjaan baru, menciptakan hubungan yang baik antar stakeholder, membantu meminimalisir terjadinya miss communication antara masyarakat dan stakeholder.
Implementasi Cyber Public Relations Klub Sepak Bola Riverside Forest pada Sosial Media Instagram Rizky Noviansyah; Neni Yulianita
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.13219

Abstract

Abstract. Cyber public relations is a form of operating the public relations function in cyberspace. The advantages of Cyber public relations include avoiding distance and time constraints, facilitating two-way communication so that interactions between the two become more personal. Therefore, with technological developments, more and more public relations practitioners are taking advantage of the internet as a medium for delivering and disseminating information. The development of public relations is not only found in certain institutions, but also in all industries, one of which is the sports entertainment industry, especially in this case, namely football. One of the football clubs that uses it is the Riverside Forest club. It is hoped that the results of this research will be able to build positive relationships between clubs and fans through social media. The implications of this research can provide guidance for other football clubs in increasing awareness of the implementation of information, their transparency in cyberspace, as well as strengthening the bond between the club and its fans. Therefore, the researcher believes that these problems and phenomena are considered important and interesting to research. The researcher is interested in writing this research, about how the club implements it and how the club faces challenges in implementing Cyber public relations and also why this club is open about its financial management on Instagram social media. This research uses a constructivist paradigm with qualitative research methods and a case study approach. Researchers used boundary spanning theory and Philips and Young theory to examine the findings. The results of the research show that the Riverside Forest football club initially did not have any strategy in implementing Cyber Public Relations on Instagram social media but as time went by the Riverside Forest football club opened volunteers for local designers who had the talent to create attractive visual images. The attention of the public, including the supporters, means that the posts become rich in interesting content and posts are made related to information about the club, starting from match schedules, social issues, miscommunication problems between supporters, to club financial problems. Riverside Forest football on social media Instagram. Abstrak. Cyber public relations adalah sebuah bentuk pengoperasian fungsi public relations di dunia maya. Kelebihan dari Cyber public relations, antara lain terhindar dari kendala jarak dan waktu, mempermudah komunikasi dua arah sehingga interaksi diantara keduanya menjadi lebih personal. Maka dari itu dengan adanya perkembangan teknologi membuat praktisi public relations semakin banyak yang memanfaatkan keberadaan internet sebagai media penyampaian dan penyebaran informasi. Perkembangan public relations bukan hanya terdapat di suatu lembaga tertentu saja, namun juga pada seluruh industri, salah satunya pada industri hiburan olahraga khususnya dalam hal ini yaitu sepak bola salah satu klub sepak bola yang menggunakannya adalah klub Riverside Forest. Diharapkan hasil dari penelitian ini yaitu mampu membangun hubungan positif antara klub dan penggemar melalui media sosial. Implikasi dari penelitian ini dapat memberikan panduan bagi klub sepak bola lainnya dalam meningkatkan kesadaran akan implementasi perihal informasi, transparansi mereka di dunia maya, sekaligus memperkuat ikatan antara klub dan penggemarnya. Maka dari itu peneliti berpendapat bahwa masalah dan fenomena tersebut dirasa penting dan menarik untuk diteliti. Peneliti tertarik untuk menulis penelitian ini, tentang bagaimana implementasi yang di lakukan oleh klub serta bagaimana klub menghadapi tantangan dalam mengimplementasikan Cyber public relations dan juga kenapa klub ini open manajemen dalam keuangannya di media sosial Instagram. Penelitian ini menggunakan paradigma kontruktivisme dengan metode penelitian kualitatif dan pendekatan studi kasus. Peneliti menggunakan teori boundary spanning dan teori Philips and young untuk mengkaji hasil temuan. Hasil penelitian menunjukkan bahwa klub sepak bola Riverside Forest pada awalnya tidak memiliki strategi apapun dalam menerapkan Cyber Public Relations pada sosial media Instagram tetapi dengan seiring berjalannya waktu klub sepak bola Riverside Forest membuka volunteer para desainer lokal yang memiliki bakat membuat gambar-gambar visual yang dapat menarik perhatian publik termasuk para supporternya denga hal itu menjadikan postingan-postingannya menjadi kaya akan konten-konten yang menarik serta dibuatkannya postingan-postingan terkait informasi-informasi tentang klub, mulai dari jadwal pertandingan, masalah isu sosial, permasalahan misscommunication antara supporter, sampai masalah keuangan klub sepak bola Riverside Forest pada sosial media Instagram.
Peran Brand Ambassador dalam Meningkatkan Brand Awareness pada Produk Shampoo Pantene Rizkya Hantoro, Naditha; Yulianita, Neni
Bulletin of Community Engagement Vol. 3 No. 2 (2023): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v3i2.901

Abstract

The focus of this research is to analyze the role of brand ambassadors in building brand awareness on YouTube Pantene Indonesia ads, especially on Pantene shampoo products. This research seeks to understand the contribution made by the brand ambassador, namely KeanuAGL, in increasing consumer awareness of the Pantene brand through advertisements displayed on the YouTube platform. Researchers used qualitative research methods with a case study approach. Data collection was carried out through several techniques, including in-depth interviews with research subjects, namely KeanuAGL fans who are the target audience for Pantene advertisements, observation of advertisements on the YouTube platform involving KeanuAGL brand ambassadors, literature studies, and online data searches to obtain information related to the subject. study. The results of the study show that the role of brand ambassador KeanuAGL in Pantene Indonesia YouTube ads plays an important role in building brand awareness. His presence provides a positive association between the Pantene brand and KeanuAGL's popularity and influence as a well-known celebrity and influencer. KeanuAGL effectively represents the Pantene brand by communicating the values and benefits of its products to the target audience. Keywords: Marketing Communications, Brand Ambassador, Brand Awareness, Advertising
PENGARUH KOMPETENSI DAN PENGAWASAN TERHADAP PRODUKTIVITAS KARYAWAN Bahri, Zulmauli; Yulianita, Neni
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 3 (2023): JMBI UNSRAT Volume 10 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i3.46409

Abstract

This study examines the effect of competence and supervision on employee productivity at PT. A B C. The data used in this study is primary data, namely responses to questionnaires from 30 respondents. The method used is a quantitative method using multiple linear regression analysis. Simultaneous test results state that competence and supervision together have a significant effect on employee productivity. This is because the company provides work in accordance with the skills possessed by employees and in their work, superiors supervise so as to reduce errors that occur. The results of partial competency testing have a positive and significant effect on employee productivity. This means that the work given to employees is in accordance with the competencies possessed by employees who can support company goals. The results of the partial test of supervision have a positive and significant effect on employee productivity. This variable has a very significant effect on productivity, which proves that the company carries out good supervision, without supervision from the manager/superior, the plans that have been set will be difficult to implement properly by subordinates and this variable is a finding in research. The results of the determination test obtained an adjusted R square value of 0.308 meaning that competence and supervision have an influence contribution of 30.8% on employee productivity, while the remaining 69.2% of the productivity variable is contributed by other variables not examined. Keywords: Competence, Supervision, Employee Productivity
Co-Authors Abbad Bani Adam Aghnia Dian Lestari Ani Yuningsih Anne Maryani Anne Ratnasari Annisa Permata Sari Asep Ahmad Sidik Asih Handayanti Bahri, Zulmauli Basari, Rambang Cucu Sulastri Dadan Mulyana Dadi Ahmadi Dedeh Fardiah Dena Delaeni Dhita Fahira Dian Mulyani Divya Rizky Kirana Dwi Muhammad Taqwa Eka Susilawati Eka Susilawati, Eka Elizabeth Ayuna, Novianty Fachry Abda El Rahman Fajarwati, Noerma Kurnia Farhan Hidayat Farraas Muhammad Hendroyono Fathonah, Delis Fauzi Fadhilah Firjatullah Irvanianto, Raihan Fitrianti, Rizqi Ganjar Kurniawan Ramdani Gissani, Muhammad Fikri Haerani , Hanni Indah Fitria Indah Fitria, Indah Ine Noviyanti Nur Ihsania Intan Nur Aziz Iqbal Yusra Karim Irvanianto, Raihan Firjatullah Iwan Seppriadi Julia Natasya Kusumalestari, Ratri Rizki Leti Karmila Luthfi Apriliasari Maman Suherman Marina Yuliani Maulana, Faisal Megi Primagara Meissya Kharisma Sukma Muhammad Daffa Alfarisi Muhammad E Fuady Muhammad Irsyad Sabiq Muhammad Raynaldi Arief Mujianto, Haryadi Muthia Febrianti Satari Atmadiwangsa Muthiah Umar Nabila Rahmaniya Nabila Secioria Nabilla Anasty Fahzaria Novianty Elizabeth Ayuna Novita, Sophia Nugraha, Septian Nur Fadhilah, Salma Nisrina Nurrahmawati Oesman, Maya Amalia Pangestu, Hadi Baku Purba, Ifkaristhy Panaya Rahayu, Asri Sri Rahman, Mufti Fauzi Rakhma, Meyla Tazqiya Rakhmatullah, Adhika Putra Rambang Basari Reina Fauzi Lestari Respitawulan Riska Yunisyah Imilda Rismanto Rismanto Rita Gani Rizka Satrio Priyambodo Rizky Noviansyah Rizkya Hantoro, Naditha Rosanti Utami Dewi S.Y Ruliana, Poppy Senjani, Sena Seppriadi, Iwan Septadinusastra, Vina Alvinia Sheila Angesti lativia Sherlina Rachmadiane Praditia Shulbi Muthi Sabila Salayan Putri Silmi Khoirunnisa Sophia Novita Subarsa Putri, Kinkin Yuliaty Sutisna Sutisna Syahrul Gunawan Taqwa, Dwi Muhammad Tresna Wiwitan Tresnawiwitan Witri Cahyati Yatnosaputro, Rosanti Utami Dewi Suyatman Yenni Yuniati Yogascitra Naufal Yogie Alontari Yuliani, Marina Yunda Melyanita YUSUF, RAMAYANI Zhillani, Fahmi Muhammad