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Nuriah Yuliati
Universitas Pembangunan Nasional Veteran Jawa Timur
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Pengaruh Ekuitas Merek, Kualitas Layanan, Kualitas Produk, dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Di Starbucks Merr Surabaya Zahra, Kinanti Almaska; Winarmo, Sri Tjondro; Yuliati, Nuriah
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27414

Abstract

Increasing consumption and lifestyle make coffee one of the trendsetters in society and accelerate competition between coffee shops. The entrepreneurs are charged with creating new innovations to attract customers' interest in buying. Brand equity, service quality, product quality, and costumer satisfaction are amonggthe factors that potentially influence customer loyalty when purchasing coffee drinks. The study aimsgto analyze the impact of brand equity, quality offservice, product qualities, and customerrsatisfaction on customerrloyalty at Starbucksscoffee shop in Surabaya. The research data were analyzed utilizing the SEM-PLS method with the WarpPLS 7.0 software. The primary data wereegathered using questionnairessand interviews with a sample. The primary data were gathered using questionnairessand interviews with aasample of 95 respondents taken using accidental samplinggtechnique. Research results show that brand equity, service quality, product quality, and costumer satisfaction are positively and significantly linked to customer loyalty
Pendampingan Penguatan Branding pada Pelaku Usaha Mikro Wanita di Kabupaten Lamongan Rohmah, Eva Noviana Maulanur; Yulianto, Teguh; Atasa, Dita; Yuliati, Nuriah
Sewagati Vol 8 No 5 (2024)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v8i5.1861

Abstract

Di Kecamatan Sugio dan Kecamatan Sukodadi Kabupaten Lamongan terdapat banyak pelaku usaha wanita nasabah BTPN Syariah yang menjadikan bisnis UMKM sebagai sumber pendapatan untuk mencapai kesejahteraan. Sayangnya hal tersebut belum diimbangi dengan penguasaan kemampuan strategi berwirausaha para pelaku usaha, khususnya mengenai identitas usaha. Pendampingan usaha ini merupakan program BTPN Syariah untuk para nasabahnya yang berkolaborasi dengan mahasiswa sebagai pelaksana pendampingan. Tujuan dari adanya program pendampingan ini adalah untuk membantu para nasabah BTPN Syariah dalam membangun branding usaha secara baik dan benar melalui pemberian materi dan pengimplementasian secara langsung. Kegiatan ini dilaksanakan dengan beberapa tahap setiap sesi nya yaitu perkenalan dengan nasabah, penyampaian materi, pendampingan penguatan branding, dan evaluasi sebagai penutup. Hasil dari kegiatan pendampingan ini yaitu terjadi peningkatan pemahaman dan nasabah dapat menerapkan materi branding pada usahanya.
Pemberdayaan Ekonomi Masyarakat Melalui Pengembangan Potensi Lokal Susu Sapi di Desa Kemiri Kabupaten Pasuruan Nugraha, Dewi Amira Eka; Yuliati, Nuriah; Nurhadi, Eko; Atasa, Dita
Sewagati Vol 8 No 6 (2024)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v8i6.2388

Abstract

Desa Kemiri, Pasuruan, memiliki potensi besar dalam sektor peternakan sapi perah, namun sebagian besar produksi susu sapi di desa ini masih dipasarkan dalam bentuk mentah sehingga nilai tambahnya belum optimal. Dengan latar belakang tersebut, program pemberdayaan ekonomi masyarakat ini difokuskan pada pengembangan produk bernilai tambah, yaitu mochi berbasis susu sapi perah. Tujuan dari program ini adalah untuk meningkatkan kesejahteraan masyarakat desa melalui pelatihan pengolahan susu menjadi produk mochi serta pembekalan strategi pemasaran dan branding agar produk dapat bersaing di pasar yang kompetitif. Pelatihan ini mencakup teknik pemilihan bahan baku berkualitas, proses pengolahan yang tepat, serta cara mengemas dan melakukan branding agar produk menjadi lebih menarik. Hasil kegiatan menunjukkan peningkatan keterampilan peserta dalam pengolahan produk lokal berbahan dasar susu sapi, sekaligus membuka peluang pasar yang lebih luas untuk produk mochi. Diharapkan implementasi program ini dapat menjadi model pemberdayaan ekonomi yang berkelanjutan dan direplikasi di desa-desa lain dengan potensi serupa.
ANALYSIS OF OPERATIONAL RISK MANAGEMENT OF KAMPUNG SUSU DINASTY AGROTOURISM IN SIDEM VILLAGE GONDANG SUBDISTRICT TULUNGAGUNG REGENCY Halimah, Azki Nur; Widayanti, Sri; Yuliati, Nuriah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12777

Abstract

Kampung Susu Dinasty (KSD) Agrotourism hasn’t managed their management optimally. This condition has an impact on agrotourism that has a hard time to developing. This management isn’t free of a risk and the possibility of a risk that’s influenced by the quality said management has. This research aims to identifying the operational risk source, analyzing the level of risk, also strategies that can be applied for operational agrotourism risk control. The research method used is qualitative descriptive. The sampling method used is purposive sampling technique with 64 respondents. Data analysis used descriptive analysis, likert scale, Godfrey method, and Flanagan & Norman theory. The result shows that there are 13 operational risks that agrotourism faces with 4 risk categories. The final results of the risk level assessment found that 2 risks were at a low level, 5 risks were at a medium level, 3 risks were at high level, and 3 risks were at an extreme level. From the results of the analysis, 4 main strategies were carried out to minimize losses due to operational risks, namely by transferring risks involving third parties, establishing communication and cooperation with various parties, creating alternative actions, and creating new programs.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PENGUNJUNG KEBUN RAYA MANGROVE GUNUNG ANYAR SURABAYA Laraswari, Ananda Nabila; Soedarto, Teguh; Yuliati, Nuriah
Jurnal Hutan Tropis Vol 13, No 1 (2025): Jurnal Hutan Tropis Volume 13 Nomer 1 Edisi Maret 2025
Publisher : Lambung Mangkurat University-Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jht.v13i1.22178

Abstract

The Mangrove Botanical Garden of Gunung Anyar is the first and only thematic Mangrove Botanical Garden in Indonesia. Covering a total area of 34 hectares, the Mangrove Botanical Garden of Gunung Anyar houses 59 types of mangrove plants. In 2024, there was a decline in visitor numbers, possibly due to the implementation of entrance tickets which were previously not enforced or were free. This change has prompted many visitors to reconsider visiting the Mangrove Botanical Garden of Gunung Anyar. The aim of this study is to analyze the factors influencing visitor satisfaction levels at the Mangrove Botanical Garden of Gunung Anyar. Quantitative data analysis was conducted using SEM-PLS through the Warp-PLS 7.0 application with four variables: service quality, price, facilities, and destination image. In this analysis, researchers collected and processed data from questionnaires distributed to visitors, assigning weights to each Likert scale response. The research findings indicate that service quality has a coefficient path of 0.03 and a significance of 0.36, showing a positive but not significant effect on visitor satisfaction, thus rejecting the hypothesis. Meanwhile, the influence of price, facilities, and destination image on visitor satisfaction demonstrates a positive and significant impact with a significance value of <0.01, thereby accepting the hypothesis. Destination image has the most significant impact on visitor satisfaction, with a path coefficient of 0.48, and the most influential indicator being unique destination image with a path coefficient of 0.897.
Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen (Studi Kasus Pada Mini Organic Mart Surabaya) Yuliati, Nuriah; Andrian Syah, Mirza; Yulianti, Risma
Forum Agribisnis Vol. 15 No. 1 (2025): FA VOL 15 NO 1 MARET 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.1.26-35

Abstract

Mini Organic Mart is a retail business that offers quality healthy and organic products. Mini Organic Mart has been promoting using social media, especially Instagram, since 2016, but the way to attract consumer attention through social media is still limited. Based on a preliminary survey, the average number of "likes" on popular uploads is only around 15. For business accounts, this figure is relatively low. The aim of this research is to analyze the influence of promotions via social media, especially Instagram, on consumer buying interest. The analytical method used in this research is Crosstabulation and SEM-PLS analysis, especially through the WarpPLS 7.0 program. Primary data was obtained through distributing questionnaires via Instagram stories, samples were taken from 100 respondents via followers @jualprodukorganik_mom. The results of the research state that the promotions carried out by Mini Organic Mart through its Instagram account have a positive and significant influence on consumer buying interest.
Analisis Biaya Transaksi dalam Usahatani Padi di Desa Wilayut Kecamatan Sukodono : Informasi dan Negosiasi Kurniasari, Desita Syafa; Nuriah Yuliati; Mirza Andrian Syah
Jurnal Agrosains dan Teknologi Vol 10 No 1 (2025)
Publisher : Fakultas Pertanian - UMJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jat.v10i1.27334

Abstract

Rice farming plays an important role in supporting food security and the farmers' economy. However, the amount of transaction costs that arise during farming and marketing activities is an obstacle that can reduce farmers' income. This study aims to identify the form and type of transaction costs and analyze the effect of marketing channels on farmers' income through transaction costs as an intervening variable. This study uses a quantitative approach with sampling techniques using probability sampling using proportional random sampling and obtained 61 rice farmers in Wilayut Village, Sukodono District, Sidoarjo Regency as respondents. The results showed that marketing channels had a positive and significant effect on transaction costs, while transaction costs had a negative and significant effect on farmers' income. Transaction costs incurred by farmers include input procurement, labor sourcing, farmer group meetings, and selling costs such as transportation, information, and negotiation. The average total transaction costs incurred reached IDR 296,676/ha/season. These results indicate that selecting efficient marketing channels can reduce the burden of transaction costs and contribute to increasing farm income.
Efisiensi dan Kesesuaian Perilaku Ekonomi Petani Bawang Merah Berdasarkan Teori Ekonomi Klasik, Neo-Klasik, dan Modern di Desa Sumbersewu, Kecamatan Muncar Maharani Setyowati Matseri, Aulia; Yuliati, Nuriah; Indah Harya, Gyska
Jurnal Ilmiah Inovasi Vol 25 No 2 (2025): Agustus
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Efisiensi usahatani bawang merah dipengaruhi oleh pengelolaan faktor input dan non-input. Salah satu tantangan utama dalam produksi bawang merah adalah meningkatnya biaya input, seperti benih, pupuk, tenaga kerja, dan pestisida, yang berdampak pada biaya produksi dan hasil panen. Selain faktor input, faktor non-input, seperti kemampuan manajemen pertanian yang dipengaruhi oleh perilaku sosial-ekonomi petani, juga memainkan peran penting. Dengan demikian, fluktuasi produktivitas dan kenaikan biaya input adalah masalah empiris yang mempengaruhi hasil produksi. Studi ini bertujuan untuk mengukur efisiensi alokatif dalam penggunaan input produksi dan untuk mengidentifikasi perilaku ekonomi petani berdasarkan pemikiran ekonomi klasik, neo-klasik dan modern. Sampel terdiri dari 40 responden menggunakan pengambilan sampel acak proporsional. Analisis efisiensi alokatif dihitung dengan membandingkan nilai produk marginal dengan harga input, dan efisiensi ekonomi diperoleh dari perkalian efisiensi teknis dan alokatif. Perilaku ekonomi petani dianalisis menggunakan metode Spradley. Hasilnya menunjukkan bahwa efisiensi alokatif tidak tercapai untuk beberapa faktor, termasuk luas lahan, tenaga kerja, pupuk NPK, herbisida, dan insektisida. Perilaku ekonomi petani tidak sepenuhnya rasional menurut teori klasik tetapi lebih selaras dengan pemikiran ekonomi modern, dipengaruhi oleh keterbatasan informasi, pengalaman, norma sosial, dan bias kognitif. Penelitian ini menyimpulkan bahwa petani belum mencapai efisiensi ekonomi atau penggunaan input produksi yang optimal.
ANALISIS PENDAPATAN USAHA PETERNAKAN AYAM BROILER KANDANG TERTUTUP (Studi Kasus di CV. Ayam Dekem Tengah Sawah) (Analysis of Income Closed Cage Broiler Chicken Farming Business (Case Study at CV. Ayam Dekem Tengah Sawah) Wachid, Sinta Nur; Yuliati, Nuriah; Laily, Dona Wahyuning
Jurnal Ilmiah Sosio Agribis Vol 25, No 1 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 1
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabay

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25120254483

Abstract

Jombang Regency is one of the areas that develops broiler chicken farming centers. Jombang Regency, which consists of 20 sub-districts, almost entirely manages and develops poultry farming. One of the broiler chicken farms is located in Peterongan sub-districts, Jombang Regency, namely CV. Ayam Dekem Tengah Sawah. The problems and challenges that often become the main topic in broiler chicken farming are limited resources, including land and feed. The objective of this research is to examine the costs, income, and business feasibility of broiler chicken farming at CV. Ayam Dekem Tengah Sawah. This research employs cost analysis and business feasibility analysis methods. The findings indicate that CV. Ayam Dekem Tengah Sawah’s revenue in one periode amounts to Rp. 2.30.130.370, with an income of Rp. 1.963.147.124. The R/C ratio is 1,17 (>1), and the ROI is 8%. Therefore, it can be inferred that the broiler chicken farming business at CV. Ayam Dekem Tengah Sawah is profitable and worthy of development.Keywords: Broiler Chicken, Income, Business Feasibility.
Analisis Sub Sektor Pertanian, Kehutanan, dan Perikanan Basis dan Non Basis di Kabupaten Mojokerto Romandani, Ida Wahyu; Yuliati, Nuriah; Rozci, Fatchur
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18943

Abstract

This research aims to identify the base and non base sub-sectors of agriculture, forestry, and fisheries, as well as to understand the dynamics of the sub-sectors' movement in the last 9 years (2013-2022) in Mojokerto Regency. The data used in this research is secondary data in the form of Mojokerto Regency's and East Java's Gross Domestic Product (GDP) data for 2013-2022. The analysis model used is the Static Location Quotient (SLQ) and Dynamic Location Quotient (DLQ). The SLQ analysis results show that the sub-sectors that become the base sectors are forestry and wood logging sub-sectors, livestock sub-sectors, and food crop sub-sectors. Meanwhile, the non-base sub-sectors include horticulture sub-sectors, plantation sub-sectors, agricultural and hunting services sub-sectors, and fisheries sub-sectors. On the other hand, the SLQ analysis results combined with DLQ show that the food crop sub-sector is a superior sub-sector, plantation sub-sectors and agricultural and hunting services sub-sectors are prospective, livestock sub-sectors and forestry and wood logging sub-sectors are reliable, and horticulture sub-sectors and fisheries sub-sectors are lagging sub-sectors.
Co-Authors Adytia Tri Cahyadi Alfian Farrel A.L Alifia Iga Sutrisno Alifia Oktaviani Sastra Amanda Ayun Salsabila Amanda Ayun Salsabila Ameta Novelia Br Karo Ana Safira Putri Anggi Afifta Volta Anisah, Dhuhro Anwar, Nadhif Syathiril Aprianti, Cyntia Salsabilla Arfiana Dita Arum Sari Assyarif, Hilmy Mufid Baik, Stevi Putri Adolvina Baik, Stevi Putri Afdolvina Bella Rahma Nadia Firdaus Bening Kusumawati Berlian Feby Wijayanti Brilliant Adam Ramadhani Budiwan, Adi Chandra, Bagus Choirul Miftakhul Anam Dahlan, Tessa Oktaviani Damayanti, Ade Listia Damayanti, Lucky Dewi Suryani Dewi Suryani Didan Januar Dimas Huddan Kuswanto Dita Atasa Dona Wahyuning Laily Donny Febrianto Egita Ilma Zuwita Eko Nurhadi Eko Priyanto Elisabeth Harmonia Pradita Endang Yektiningsih, Endang Fairus Hanani Faisol Humaidi Faisol Humaidi Fardani, Aprissa Ega Fatchur Rozci Fawwas, Bisma Bayu Putra Nias Febrianto, Angga Wahyu Feby Anggita Prastiwi Feby Lailah Fidhayanti, Anggi Radzma Fitria, Eka Rossalina Halimah, Azki Nur Hamidah Hendrarini Harya, Gyska Indah Hilda Bagas Noveri Himatus Sholihah Hutabarat, Debora Ida Syamsu Roidah Ida Wahyu Romandani Ida Wahyu Romandani Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Ilmi, Sita Nadtifatul Indah Harya, Gyska Indayati Mawarni Indra Tjahaja Amir Indra Tjahaja Amir Indra Tjahaja Amir Ines Paramithasari Isma Widiastuti Jessica Putri Margaretta K Amelia Kurniasari Kholifa, Umi Nur Kurniasari, Desita Syafa Kusumawati, Bening Laraswari, Ananda Nabila Lukman Lukman Maharani Setyowati Matseri, Aulia Mariyatul Qibtiyah Maulidya Feni Pratiwi Miftah Nur Erina Mirza Andrian Syah Mohammad Idhom Mubarokah Mubarokah Mubarokah Nahariyah, Rif'atun Nanda Kusuma Melati Natalia, Gracia Christie Novianti, Cahyani Dwi Nugraha, Dewi Amira Eka Nugroho, Sigit Dwi Nugroho, Sigit Dwi Okky Ihzan Satria Pramurdjito Pawana Nur Indah Pebrianti, Putri Wahyu Pramurdjito, Okky Ihzan Satria Prasmita Dian Wijayati Putri Wahyu Pebrianti Qomariyah, Badriyatul Rahayu, Niken Calista Rahmawati, Berliana Raihan Bimo Lazuardi Raihan Bimo Lazuardi Ramadhani, Firizky Rany Rintan Nur Azizah Rhomi Ardiansyah Rhomi Ardiansyah Rizqullah, R. Arya Dhimas Rafi Rohmah, Eva Noviana Maulanur Romandani, Ida Wahyu Rosalina, Dwi Indah Sacharani, Veronika Sheila Sailvian Kennardi Dewanto Sandrina, Linda Saragih, Yolanda Sari, Lutfita Setiyadi, Taufik Shalahuddin Fathan Sheila Alyani Hashifah Shofiyatul Jannah Sigit Dwi Nugroho Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro SRI WIDAYANTI Sri Widayanti Sudiyarto Sudiyarto Surya Duta Wiharsono Syahnaz, Cindiah Syaikhuddin, NorNor Rahmat Syarif Imam Hidayat Teguh Yulianto, Teguh Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Utomo, Dimas Puji Wachid, Sinta Nur Wasista, Yudha Eka Wibowo, Afini Rifa Wicaksono, Sheptyan Anjas Widiastuti, Leni Winarmo, Sri Tjondro Winarsih, Siti Yasin, Fadhil Yuhana Airiza Budianti Yulianti, Risma Zahra, Kinanti Almaska Zhela Maritsya Amir Zulian Wilu Atmaja