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Nuriah Yuliati
Universitas Pembangunan Nasional Veteran Jawa Timur
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IMPROVING PRODUCT QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT CINCAU STATION SURABAYA Qibtiyah, Mariyatul; Yuliati, Nuriah; Nurhadi, Eko
International Journal of Multidisciplinary Research and Literature Vol. 3 No. 2 (2024): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v3i2.206

Abstract

Developing Indonesia's food and beverage business is increasing, ensuring product quality must be maintained. One of the products is Cincau Station. Cincau Station is a healthy drink made from fresh grass jelly leaves. However, the product needed a higher quality. Cincau station must have advantages; good quality products can help a business be better than other businesses. One way to increase competitive advantage is to link product quality with customer loyalty. Product quality has a very close relationship with customer satisfaction because product quality can be assessed from the product's ability to create customer loyalty. Product quality also has a positive and significant effect on customer loyalty. Customers feel that the price of Cincau Station products is affordable, and the taste of Cincau Station products is also better than other brands
Sosialisasi Pemupukan Berimbang Dan Kunjungan Distributor Di Desa Jawa Timur Raihan Bimo Lazuardi; Ika Sari Tondang; Nuriah Yuliati
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 1 (2024): Februari : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i1.3361

Abstract

Tillage is an activity that aims to increase soil fertility, improve soil structure and create good soil conditions for plant growth. Soil processing can be done in several ways, one of which is the application of fertilizer to plants. Farmers' understanding of efficient and effective fertilization methods is still not fully mastered. Most farmers often fertilize plants beyond the recommended dose. This community service activity aims to (1) farmers can understand knowledge about non-subsidized fertilizer products from PT. Petrokimia Gresik, (2) increase farmers' understanding and knowledge of fertilizer quality and balanced fertilization technology to achieve relatively efficient fertilizer use, (3) farmers can understand the condition of private land and understanding of the amount and type of fertilizer PT Petrokimia Gresik needed. The methods used include surveys, socialization, and practical demonstrations regarding soil testing of farmers in Putat Lor Village, Tajinan District, Malang. Based on this socialization activity, the results obtained are (1) the knowledge of farmers in Putat Lor Village regarding non-subsidized fertilizer products from PT Petrokimia Gresik is increasing (2) increasing knowledge of farmers in Putat Lor Village about fertilizer quality and balanced fertilization technology (3) farmers in Putat Lor Village know the condition of the soil from private land through soil test practices so that they can estimate the type and amount of fertilizer to be used.
Analisis Willingness To Pay Petani Terhadap Asuransi Usaha Tani Padi (AUTP) Di Kabupaten Blitar Anisah, Dhuhro; Yuliati, Nuriah; Roidah, Ida Syamsu
JURNAL AGRICA Vol. 17 No. 2 (2024): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sektor pertanian merupakan salah satu sektor yang mempunyai peranan penting dalam perekonomian nasional. Namun, petani sebagai pelaku usahatani sering menghadapi masalah produksi seperti kegagalan panen akibat perubahan iklim, serangan OPT, dll yang mengakibatkan menurunnya produksi dan pendapatan petani. Asuransi Usaha Tani Padi (AUTP) jenis bantuan pemerintah yang dirancang untuk melindungi petani dari risiko gagal panen. Penelitian ini memiliki tujuan untuk menganalisis persepsi dan nilai petani mengenai willingness to pay program AUTP sert|a f|aktor-f|aktor y|ang mempeng|aruhiny|a. Peneliti|an ini menggun|ak|an |an|alisis d|at|a deskriptif, sk|al|a likert, contingent v|alu|ation method (CVM), d|an regresi line|ar berg|and|a. Hasil penelitian menunjukan bahwasanya petani peserta program AUTP mempunyai persepsi positif dengan rata-rata todal skor 4,06 dan untuk program AUTP memiliki rata-rata nilai WTP petani responden sebesar Rp.40.264/Ha/MT serta memiliki faktor variabel pendapatan dan jumlah tanggungan yang memiliki pengaruh signifikan serta variabel umur, status lahan, luas lahan, pendidikan, dan pekerjaan sampingan yang tidak memiliki pengaruh signifikan. Hasil ini memiliki kesimpulan bahwa petani responden mempunyai persepsi positif terhadap program AUTP sehingga membuka peluang untuk keberlanjutan program, namun meskipun petani mampu untuk membayar sebesar nilai WTP petani responden yang telah diperoleh dalam penelitian petani berharap bahwa pemerintah tetap memberikan subsidi premi sebagai upaya membantu meminimalisir resiko kegagalan panen yang mungkin diterima petani.
PENYUSUNAN DAN PENDAMPINGAN PENERAPAN STANDARD OPERATING PROCEDURE (SOP) PENGOLAHAN TANAH SAYUR ORGANIK PADA CV. REJA MAYUR Rahayu, Niken Calista; Yuliati, Nuriah
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 2 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v3i2.7853

Abstract

CV. Reja Mayur in his cultivation process already has a standard or Standard Operating Procedure (SOP), but the Standard Operating Procedure (SOP) has not been documented in writing. This results in workers often making mistakes, especially in the land preparation stage. Where these errors will result in agricultural production results that are not optimal. The purpose of this community service activity is to produce a written document explaining the Standard Operating Procedure (SOP) for processing organic vegetable soil at CV. Reja Mayur. This service is carried out by interviews and observations at the business location. The results of this service are Standard Operating Procedure (SOP) documents for land management and providing assistance in the application of Standard Operating Procedures (SOP) which are expected to make worker performance more consistent and minimize errors so that agricultural production results can be maximized.
PENGARUH BRAND IMAGE DAN ELECTRONIC WORD OF MOUTH TERHADAP MINAT BELI KONSUMEN MIXUE DI TROPODO Saragih, Yolanda; Yuliati, Nuriah; Laily, Dona Wahyuning
MEDIAGRO Vol 19, No 3 (2023): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v19i3.9173

Abstract

Competition in the food and beverage industry in Indonesia is currently increasingly competitive. The growth of the food and beverage industry will reach 3.57% in 2022. One of the growing retail businesses in Indonesia is engaged in the food and beverage industry, namely Mixue Ice Cream and Tea, which manages soft-serve ice cream and tea drinks, but several months recently, this company has experienced an increase in complaints or negative comments by consumers. This study aims to analyze the effect of brand image and electronic word of mouth on Mixue Ice Cream and Tea beverage products. This research was conducted at the Tropodo branch of Mixue Ice Cream and Tea. The sampling technique used purposive sampling with a total sample of 55 people. Methods of data analysis using descriptive analysis and SEM-PLS analysis with the SmartPLS version 4 application. Based on the analysis it is known that the Brand Image and Electronic Word of Mouth variables significantly influence the Interest to Buy Mixue Ice Cream and Tea, because it has a p-value of 0.000 < 0.05. Keywords: Brand Image, Electronic Word of Mouth, Buying Interest, SEM-PLS
Strategi Pengembangan Kawasan Agrowisata Petik Apel Kelompok Tani Makmur Abadi (KTMA) Kota Batu Aprianti, Cyntia Salsabilla; Mubarokah, Mubarokah; Yuliati, Nuriah
JURNAL PERTANIAN Vol 14, No 2 (2023): jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v14i2.3290

Abstract

Penelitian ini bertujuan untuk mengidentifikasi persepsi anggota kelompok tani, persepsi wisatawan yang berkunjung, mengidentifikasi faktor internal dan ekternal agrowisata, serta mengalisis strategi pengembangan Agrowisata Petik Apel Kelompok Tani Makmur Abadi (KTMA). Lokasi penelitian ditentukan dengan teknik Purposive. Metode analisis yang digunakan adalah analisis deskriptif, dan analisis SWOT. Hasil penelitian menunjukkan bahwa 1) persepsi anggota kelompok tani mendapat nilai rata-rata 3,90 dengan kategori setuju, 2) persepsi wisatawan mendapat nilai rata-rata 3,83 dengan kategori setuju, 3) agrowisata petik apel KTMA berada pada kuadran II (dua), sehingga strategi yang cocok diterapkan adalah strategi diversifikasi yang dapat dilakukan dengan cara 1) meningkatkan kualitas agrowisata dengan ciri khas tersendiri, (2) meningkatkan kinerja kru agrowisata, (3) menambah keragaman produk dengan mutu terbaik, (4) memperhatikan pengaturan jarak tanam buah apel, (5) Bergabung dengan instansi pariwisata kota Batu untuk kegiatan promosi, (6) melakukan kerjasama dengan badan konversasi SDA, dan (7) melakukan penawaran harga special pada hari-hari tertentu.
Pengaruh Faktor Pribadi dan Psikologis Terhadap Keputusan Pembelian Bumbu Instan Sajiku di Surya Mart Kabupaten Ponorogo Rahmawati, Berliana; Soedarto, Teguh; Yuliati, Nuriah
JURNAL PERTANIAN Vol 15, No 1 (2024): Jurnal Ilmiah Respati
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jir.v15i1.3591

Abstract

Pola hidup Masyarakat terdiri dari gaya hidup, adat istiadat, serta pola pangan. Pola konsumsi seseorang dapat mencerminkan gaya hidupnya. Masyarakat memiliki gaya hidup yang bermacam-macam, seperti gaya hidup menengah keatas dan gaya hidup menengah ke bawah. Masyarakat di era modern ini cenderung menyukai hal-hal yang praktis, instan terutama dalam hal memasak. Bumbu instan siap pakai menjadi salah satu pilihan masyarakat dalam memasak, dikarenakan penggunaannya yang praktis dan tidak memakan banyak waktu. Selain itu, harga bumbu instan juga sangat ekonomis. Penelitian ini bertujuan untuk mengetahui persepsi konsumen terhadap bumbu instan Sajiku dan menganalisis adanya pengaruh faktor pribadi serta faktor psikologis terhadap pembelian bumbu instan Sajiku. Metode yang diaplikasikan pada penelitian ini yaitu non-probability sampling yang menggunakan teknik purposive sampling, dilakukan di Surya Mart Kabupaten Ponorogo. Populasi yang terdapat pada penelitian ini berjumlah 50 konsumen yang membeli bumbu instan Sajiku di Surya Mart Kabupaten Ponorogo. Hasil penelitian menunjukkan bahwa penilaian persepsi paling baik dari konsumen pada faktor pribadi diberikan oleh indikator gaya hidup, dan pada faktor psikologis diberikan oleh indikator sikap. Faktor pribadi dan faktor psikologis memiliki pengaruh yang signifikan terhadap keputusan konsumen.
Budidaya Telur Maggot Lalat Black Soldier Flies (BSF) Skala Rumah Tangga Sebagai Pakan Ikan Amanda Ayun Salsabila; Nuriah Yuliati; Dewi Suryani; Rhomi Ardiansyah
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 1 No. 2 (2023): Juni : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i2.863

Abstract

The purpose of this writing is to find out the procedure for cultivating Black Soldier Flies (BSF) maggot eggs on a household scale as fish feed. The stages of activities carried out are: 1) Consultation to mentors, 2) In-depth research, 3) Collection of materials. Maggot is a kind of natural food rich in protein. Maggot contains 41-42% crude protein, 31-35% ether extract, 14-15% ash, 4.8-5.1% calcium, and 0.6-0.63% phosphorus in dry form. To maintain BSF larvae, a suitable and quality substrate is needed. Optimal temperature and humidity affect the productivity of females in producing quality eggs. The mating process of BSF flies is strongly influenced by environmental factors and the behavior of adult insects
Pemanfaatan Limbah Botol Plastik Sebagai Media Tanaman Hidroponik Kangkung Di SD Negeri Gunung Anyar 273 Ida Wahyu Romandani; Tessa Oktaviani Dahlan; Nuriah Yuliati; Nisa Hafi Idhoh Fitriana
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 2 No. 1 (2024): Januari: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v2i1.282

Abstract

Waste is unused material that comes from humans, animals and plants in solid, liquid or gas form. The problem of plastik waste is a common phenomenon in Indonesia that needs to find a solution. This can be done by utilizing plastik waste for appropriate technology such as using plastik bottle waste to be used as a medium for hydroponic water spinach plants. This activity was carried out at SD Negeri Gunung Anyar 273 with the aim of increasing students' knowledge regarding hydroponic water spinach plants and the use of plastik bottle waste as a medium for hydroponic water spinach plants, as well as reducing plastik waste found in the school environment. The methods used in this activity are lectures and direct practice in the field which consists of various stages, namely field survey, counseling, joint practice, and plant monitoring. The result of this activity is that students can make hydroponic water spinach plant media from plastik bottle waste and also have a good understanding of caring for hydroponic plants.
ANALISIS PENGARUH GREEN MARKETING MIX TERHADAP MINAT BELI KONSUMEN MINUMAN KOPI MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING Fitria, Eka Rossalina; Yuliati, Nuriah; Laily, Dona Wahyuning
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 33 No 3 (2023): Jurnal Agroteksos Desember 2023
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v33i3.940

Abstract

Penelitian ini berjenis penelitian kuantitatif yang bertujuan untuk mengetahui karakteristik konsumen minuman kopi, mengetahui bagaimana penerapan green marketing mix, serta menganalisis pengaruh variabel green marketing mix terhadap minat beli konsumen minuman kopi melalui brand image sebagai variabel intervening dengan lokasi penelitian adalah Fore Coffee Tunjungan Plaza 3 dan 6 Surabaya. Teknik pengambilan sampel menggunakan metode purposive sampling dengan jumlah konsumen minuman kopi Fore Coffee Tunjungan Plaza 3 dan 6 Surabaya sejumlah 60 orang. Teknik analisis penelitian ini menggunakan Structural Equation Model Partial Least Square (SEM-PLS) dengan software SmartPLS 4.0. Hasil pengaruh langsung dalam penelitian ini adalah green marketing mix berpengaruh langsung secara signifikan terhadap minat beli konsumen dengan nilai t-statistics 2,724>1,96 serta nilai p-value yaitu 0,006<0,05; green marketing mix berpengaruh langsung terhadap brand image dengan nilai t-statistics 9,017>1,96 serta nilai p-value 0,000<0,05; serta brand image berpengaruh langsung terhadap minat beli konsumen dengan nilai t-statistics 4,848>1,96 serta nilai p-value 0,000<0,05. Hasil pengaruh tidak langsung dalam penelitian ini adalah brand image secara tidak langsung dapat memediasi dengan penuh (full mediation) pengaruh antara green marketing mix terhadap minat beli konsumen secara positif dan signifikan dengan nilai t-statistics 4,450>1,96 serta nilai p-value 0,000<0,05.
Co-Authors Adytia Tri Cahyadi Alfian Farrel A.L Alifia Iga Sutrisno Alifia Oktaviani Sastra Amanda Ayun Salsabila Amanda Ayun Salsabila Ameta Novelia Br Karo Ana Safira Putri Anggi Afifta Volta Anisah, Dhuhro Aprianti, Cyntia Salsabilla Arfiana Dita Arum Sari Assyarif, Hilmy Mufid Baik, Stevi Putri Adolvina Baik, Stevi Putri Afdolvina Bella Rahma Nadia Firdaus Bening Kusumawati Berlian Feby Wijayanti Brilliant Adam Ramadhani Choirul Miftakhul Anam Damayanti, Ade Listia Damayanti, Lucky Dewi Suryani Dewi Suryani Didan Januar Dimas Huddan Kuswanto Dita Atasa Dona Wahyuning Laily Donny Febrianto Egita Ilma Zuwita Eko Nurhadi Eko Priyanto Elisabeth Harmonia Pradita Endang Yektiningsih, Endang Fairus Hanani Faisol Humaidi Fardani, Aprissa Ega Fatchur Rozci Fawwas, Bisma Bayu Putra Nias Febrianto, Angga Wahyu Feby Anggita Prastiwi Feby Lailah Fidhayanti, Anggi Radzma Fitria, Eka Rossalina Halimah, Azki Nur Hamidah Hendrarini Harya, Gyska Indah Hilda Bagas Noveri Himatus Sholihah Hutabarat, Debora Ida Syamsu Roidah Ida Wahyu Romandani Ida Wahyu Romandani Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Ilmi, Sita Nadtifatul Indah Harya, Gyska Indayati Mawarni Indra Tjahaja Amir Indra Tjahaja Amir Indra Tjahaja Amir Ines Paramithasari Isma Widiastuti Jessica Putri Margaretta K Amelia Kurniasari Kholifa, Umi Nur Kurniasari, Desita Syafa Laraswari, Ananda Nabila Lukman Lukman Maharani Setyowati Matseri, Aulia Mariyatul Qibtiyah Maulidya Feni Pratiwi Mirza Andrian Syah Mohammad Idhom Mubarokah Mubarokah Mubarokah Mubarokah Nanda Kusuma Melati Natalia, Gracia Christie Nugraha, Dewi Amira Eka Nugroho, Sigit Dwi Nugroho, Sigit Dwi Okky Ihzan Satria Pramurdjito Pawana Nur Indah Pebrianti, Putri Wahyu Pramurdjito, Okky Ihzan Satria Prasmita Dian Wijayati Putri Wahyu Pebrianti Qomariyah, Badriyatul Rahayu, Niken Calista Rahmawati, Berliana Raihan Bimo Lazuardi Rany Rintan Nur Azizah Rhomi Ardiansyah Rhomi Ardiansyah Rizqullah, R. Arya Dhimas Rafi Rohmah, Eva Noviana Maulanur Romandani, Ida Wahyu Rosalina, Dwi Indah Sailvian Kennardi Dewanto Saragih, Yolanda Sari, Lutfita Setiyadi, Taufik Shalahuddin Fathan Sheila Alyani Hashifah Shofiyatul Jannah Sigit Dwi Nugroho Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro SRI WIDAYANTI Sri Widayanti Sudiyarto Sudiyarto Surya Duta Wiharsono Syahnaz, Cindiah Syarif Imam Hidayat Teguh Yulianto, Teguh Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Utomo, Dimas Puji Wachid, Sinta Nur Wasista, Yudha Eka Wibowo, Afini Rifa Wicaksono, Sheptyan Anjas Widiastuti, Leni Winarmo, Sri Tjondro Winarsih, Siti Yuhana Airiza Budianti Yulianti, Risma Zahra, Kinanti Almaska Zhela Maritsya Amir Zulian Wilu Atmaja