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All Journal JOURNAL OF ECONOMIC SCIENCE Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Bisnis Dan Kajian Strategi Manajemen International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Share: Jurnal Ekonomi dan Keuangan Islam el-Amwal Visioner & Strategis Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal For Management Student (JFMS) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia
Naufal Bachri, Naufal
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Strategi Pengembangan Usaha Badan Usaha Milik Gampong (BUMG) Gampong Teungoh Kecamatan Nisam Ahyar, Juni; Asnawi, Asnawi; Bachri, Naufal; Ikramuddin, Ikramuddin; Rahman, Bobby
Jurnal Solusi Masyarakat (JSM) Vol. 2 No. 1 (2024)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v2i1.16236

Abstract

The BUMG business plan is very important as a basic guide for determining profitable future business activities. Preparing a logical business plan based on market information allows BUMG's goals to be achieved effectively and efficiently. Basically a business plan describes the business activities that will be carried out in the coming period. BUMG Karya Mandiri is 1 of 188 BUMGs in Kutai Kartanegara Regency and is located in Gampong Teugoh, Nisam, North Aceh. BUMG Karya Mandiri was founded in 2016 but started to be active again starting in December 2020 with a second management formed through Gampong deliberations. Since becoming active again, BUMGa Karya Mandiri has run its first business unit, namely buying and selling Tandang Fresh Fruit (TBS) Palm Oil and has only been running for two (2) months. Purchase from farmers in Muara Batu and sell to factories. Based on the information obtained, the BUMG planning and budgeting process has been running but has not been carried out optimally. This is because in practice, BUMG still has 1 business unit and is considering diversifying its business, but everything is still an oral and unwritten contract.   Apart from that, other known problems include a lack of capital resources, business premises that are not yet representative, management of income and expenditure plans that have not been designed well, and human resource capabilities that are not yet adequate, and there is no good internal control. Based on the results of the material presentation and discussion, and apart from other problems (business unit limitations), it can be concluded that PKM partners have credibility, competence and meet the qualifications in identifying components and indicators related to BUMG planning and budgeting with existing conditions.
Factors Influencing Purchase Interest in LOCKNLOCK Products Nazar, Muhammad; Siregar, Widyana Verawaty; Bachri, Naufal; Heriyana
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol. 25 No. 2 (2024): Oktober
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/emabis.v25i2.1420

Abstract

This study analyzes the factors that affect the buying interest in LocknLock products, especially from the perspective of consumer value who care about the environment and attitudes towards products. This study uses a quantitative method with a purposive sampling technique. The sample consisted of 120 respondents who were consumers in Lhokseumawe City who had never bought or used environmentally friendly products. The sample was selected to represent potential consumers for eco-friendly products, such as LocknLock products. The findings showed that the variables of attitude on products had a positive and significant effect on buying interest, while the variables of altruism, innovation, environmentally friendly consumer values, and perception of communication behavior did not have a significant effect on bell interest. These results underscore the importance of increasing certain factors to increase buying interest. The study provides a new perspective with a focus on consumers in Lhokseumawe, which is different from previous research in Germany. In addition, this study shows that attitudes towards products have a more significant influence than other factors such as altruism, innovation, environmentally friendly consumer values, and perception of communication behaviors that were previously considered important in many studies. This research provides practical benefits for companies by helping them understand the importance of increasing consumers' positive attitudes towards eco-friendly products to encourage buying interest. This research also helps companies in designing more effective communication strategies to increase buying interest.
The Influence of Celebrity Endorsement, Product Knowledge, and Brand Image on Purchase Decisions of Luxcrime Products Among Students of the Faculty of Economics and Business, Universitas Malikussaleh Nadia Nadia; Rahmaniar Rahmaniar; Naufal Bachri; Khairina AR
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 3 (2025): JUNI-JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorsement, product knowledge, dan brand image terhadap keputusan pembelian produk Luxcrime di kalangan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Penelitian ini menggunakan metode kuantitatif dengan pendekatan purposive sampling sebagai teknik pengambilan sampel. Data dikumpulkan melalui penyebaran kuesioner kepada responden yang pernah melakukan pembelian produk Luxcrime. Analisis data dilakukan dengan menggunakan regresi linear berganda untuk menguji pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa celebrity endorsement dan product knowledge berpengaruh positif dan signifikan terhadap keputusan pembelian, yang berarti semakin tinggi kepercayaan terhadap figur publik dan pengetahuan konsumen terhadap produk, maka semakin besar kemungkinan terjadinya keputusan pembelian. Namun, brand image justru berpengaruh negatif dan signifikan terhadap keputusan pembelian, yang mengindikasikan bahwa persepsi yang terlalu tinggi terhadap citra merek dapat menurunkan minat beli, kemungkinan karena adanya ekspektasi yang tidak sesuai. Temuan ini memberikan kontribusi terhadap strategi pemasaran khususnya pada produk kosmetik lokal dengan menekankan pentingnya pemilihan endorser yang tepat dan peningkatan edukasi produk kepada konsumen.
GUIDANCE IN PREPARATION OF BUSINESS PLANS AND FINANCIAL REPORTS IN VILLAGE-OWNED ENTERPRISES Darmawati Muchtar; Jullimursyida; Naufal Bachri; Teuku Zulkarnaen; Mutia Rahmah; Mentari Riswanti; Defiah Anggarini Br Manurung
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 1 (2025): March-June 2025
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i1.3125

Abstract

This community service program was conducted in Gampong Reuleut Timu, Muara Satu District, North Aceh Regency. The main issue faced by the partner village was the suboptimal management of BUMDes assets, particularly in the preparation of business plans and financial reports that are transparent and accountable. Village officials, including the Geuchik, treasurer, and community members, lack adequate understanding of proper governance mechanisms. The aim of this program was to provide training and assistance to village officials in preparing business plans and financial statements for BUMDes in accordance with good governance principles. The methods employed included workshops and technical mentoring, involving 20 village officials as participants. Evaluation was carried out through post-activity monitoring. The results showed a significant improvement in participants' understanding, with 85% being able to independently prepare both business plans and financial reports.
Pengaruh Perceived Ease Of Use Dan Perceived Enjoyment Terhadap Behavior Intention Dengan Trust Sebagai Variabel Mediasi Pada Pengguna E-Wallet Dana (Studi Kasus Pada Generasi Z Di Kota Lhokseumawe) Essa Rebina Burza Br Ginting; Ikramuddin Ikramuddin; Naufal Bachri; Muchsin Muchsin
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh perceived ease of use dan perceived enjoyment terhadap behavior intention dengan trust sebagai variabel mediasi pada pengguna e-wallet DANA pada generasi Z di Kota Lhokseumawe. Variabel bebas pada penelitian ini adalah perceived ease of use dan perceived enjoyment, trust sebagai variabel mediasi dan behavior intention sebagai variabel terikat. Jenis penelitian ini menggunakan metode kuantitatif, pengumpulan data menggunakan kuesioner yang berisi pertanyaan-pertanyaan dan membagikan kepada generasi Z di Kota Lhokseumawe yang menggunakan e-wallet DANA dengan jumlah 130l responden. Dimana teknik pengambilan sampel peneliti menggunakan metode nonprobality sampling. Pengukuran instrument penelitian ini menggunakan skala likert. Teknik analisis data menggunakan software SPSS (Statistical Package for the Social Science) dengan analisis jalur (path analysis) dan Uji sobel . Hasil penelitian ini menunjukkan bahwa variabel perceived ease of use tidak berpengaruh terhadap variabel trust maupaun behavior intention  pada pengguna e-wallet DANA di kalangan generasi Z, sedangkan variabel perceived enjoyment berpengaruh dan signifikan terhadap variabel trust dan behavior intention pada pengguna e-wallet DANA di kalangan Gen Z. Selanjutnya variabel trust berpengaruh dan signifikan terhadap behavior intention pada pengguna e-wallet DANA pada kalangan generasi Z di Kota Lhokseumawe.Trust tidak dapat memediasi secara signifikan hubungan antara perceived ease of use dan behavior intention, sebaliknya trust terbukti memediasi secara signifikan hubungan antara perceived enjoyment dan behavior intention di kalangan generasi Z di Kota Lhokseumawe
THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY) Cut Dhea Fidela; Adnan; Naufal Bachri; Rahmaniar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.4069

Abstract

The present study investigates the influence of Augmented Reality (AR), advertising appeal, live shopping and influencer marketing on consumer purchasing decisions, with a specific focus on female university students in Lhokseumawe City as consumers of Hanasui lipstick products. The accelerated evolution of digital marketing platforms, in conjunction with the incorporation of interactive technologies, has profoundly influenced consumer behaviour, particularly within the cosmetics industry, where the experience of products holds particular significance. A purposive sampling method, categorised as non-probability sampling, was employed to select 120 respondents. The data were collected through an online questionnaire, which was distributed via Google Forms. The data were then analysed using multiple linear regression with SPSS version 21. The findings indicate that augmented reality (AR), advertising appeal, and live shopping features have a significant and positive influence on purchasing decisions, suggesting that immersive experiences and interactive product demonstrations enhance consumer confidence and interest. However, the investigation revealed that influencer marketing did not demonstrate a significant effect, suggesting that personal factors or peer recommendations may have a greater impact on consumer behaviour in this context than promotional content from influencers.
THE INFLUENCE OF TRUSTWORTHINESS, PERCEIVED EXPERTISE AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION FOR SOMETHINC BRAND COSMETIC PRODUCTS AT TIKTOK SHOP BY THE PEOPLE OF LHOKSEUMAWE CITY Nurlita Ahwalia; T. Edyansyah; Naufal Bachri; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.332

Abstract

The uniqueness of each social media platform creates creative and innovative marketing methods, using the characteristics of a social media platform, where product marketers can adapt content to suit consumer needs. People's needs and lifestyles are becoming more diverse day by day, one of which is the need to care for themselves through cosmetic products. The development of the times has resulted in more and more cosmetic products appearing. This research aims to determine the influence of trustworthiness, perceived expertise and parasocial relations on purchase intention for Somethinc brand cosmetic products at the Tiktok Shop by the people of Lhokseumawe City. This type of research is quantitative research with the community population in Lhokseumawe City. Respondents totaled 100 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficients of determination as well as correlation tests and analyzed with the help of the SPSS 23 application program. The results of the research show that simultaneously trustworthiness, perceived expertise and parasocial relations have a positive and significant effect on purchase intention for Somethinc brand cosmetic products at the Tiktok Shop by the people of Lhokseumawe City. Partially, trustworthiness, perceived expertise and parasocial relations also have a positive and significant effect on the purchase intention of Somethinc brand cosmetic products by the people of Lhokseumawe City. Perceived expertise is the variable that most dominantly influences purchase intention with a value of 7,895
THE EFFECT OF E-SERVICE QUALITY, BRAND IMAGE, AND PROMOTION ON INTEREST IN BUYING PREMIUM SERVICES ON APPLICATIONS STREAMING MUSIC SPOTIFY ON STUDENT OF THE FACULTY OF ECONOMICS AND BUSINESS UNIMAL Nadya Restianda; Sapna Biby; Naufal Bachri; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.344

Abstract

This study aims to determine how the influence of e-service quality, brand image, and promotion on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University. The buying interest indicators used consist of transactional interest, referential interest, preferential interest, and exploratory interest. Then the e-service quality indicators used consist of efficiency, fulfillment of needs, system availability, privacy, speed of response, compensation, and service contact. Furthermore, brand image indicators consist of brand identity, brand personality, brand association, brand attitude and behavior, and brand benefits and advantages. The promotion indicators used consist of advertising, sales promotion, personal selling, public relations, and direct marketing. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 210 students of the Faculty of Economics and Business, Malikussaleh University consisting of 5 majors or study programs. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that e-service quality, brand image, and promotion partially had a positive and significant effect on the interest in buying premium services on the Spotify music streaming application in students of the Faculty of Economics and Business, Malikussaleh University.
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS Niswatun Munawarah; Halida Bahri; Naufal Bachri; Khairina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.470

Abstract

This study aims to determine the effect of product quality,brand image and promotion on purchasing decisions for glass tea at Malikussaleh University students. Promotion on Purchasing Decisions for glass tea at Malikussaleh University students. This research was conducted on Malikussaleh University Faculty of Economics and Business students who had purchased glass tea. The data used in this study are primary data obtained by distributing questionnaires via google form to 96 respondents. The data analysis technique used is multiple linear regression analysis using SPSS software assistance. The results showed that product quality had no significant effect on purchasing decisions for glass tea, Brand Image had a negative and significant effect on purchasing decisions, and promotion had a significant effect on purchasing decisions.
THE INFLUENCE OF STRATEGIC LEADERSHIP AND PERCEPTIONS OF ORGANIZATIONAL SUPPORT ON THE JOB SATISFACTION OF BANK INDONESIA EMPLOYEES Wahyu Defrianda; Naufal Bachri; Yulius Dharma
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.507

Abstract

This study examines how Bank Indonesia workers at the representative offices in Lhokseumawe and Banda Aceh perceive organizational support and its impact on their job satisfaction. 121 respondents provided the primary data that was used in this study. Structural Equation Modeling (SEM) is used in data analysis. The study's findings demonstrate that the work environment perceived organizational support, and strategic leadership all significantly and favorably affect employee job satisfaction. With quasi-moderation as the mode of moderation, the work environment as a moderating variable in this study can effectively moderate the influence between leadership and perceptions of organizational support on employee job satisfaction.
Co-Authors - Fakhrurrazi A Hadi Arifin Abdul Hakim Adnan Adnan Adnan Afrilian Saputra Agustinawati AHMAD AZMI M. ARIFFIN Alfisyahri Ramadhani Aminuyati Anwar Apridar Apridar Apridar Apridar Apridar Apridar Aprilianti Aprilianti Arifin, A. Hadi Asbar, Yuli Asnawi Asnawi Asy’ari Asy’ari Ayu Sahara Azhar Hj. Ahmad Bahri, Halida Biby, Sapna BOBBY RAHMAN, BOBBY Chalirafi, Chalirafi Cut Dhea Fidela Dara Darmawati Muchtar Dea Nadila Defiah Anggarini Br Manurung Dewi Rahmani Dirra Vachira Durrah Safira Essa Rebina Burza Br Ginting Fachry Zaldi Farah Anissa Farid Yulian Farmi, Nadia Fitri Aswin Aswin Fuadi Fuadi Fuadi Fuadi Hamdiah Hamdiah Heriyana Herman Fithra Ibrahim Qamarius Ichsan Ikramuddin Ikramuddin Ikramuddin, Ikramuddin Ilham, Iromi Intan Maulida Juliana Juliana Jullimursyida Jummaini Juni Ahyar Juni Ahyar Khaira Zikrani Malrizwa Khairina Khairina AR Khalisa, Usnul Lisa Iryani M. Subhan Maisyura Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mentari Riswanti Misbahuddin Misbahuddin Misbahuddin Misbahuddin Mohd Heikal Mohd. Heikal Mohd. Heikal Muchlis Muchlis MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Nazar Muhammad Nur, Mukhlish Muhammad Razie Effendi Muhammad Sahem Muhammad Yusuf Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Munandar Munandar Munandar Munandar Munandar Munandar Mutia Rahmah Nadhila Isara Nadia Farmi Nadia Nadia Nadya Restianda Nazira, Iga Nengsih, Suriya Nirzalin Niswatun Munawarah Nurainun Nurainun Nurainun Nurazizah Nurlita Ahwalia Nursakinah Ritonga Putri Aklima Rahmani, Dewi Rahmaniar Rahmaniar Rahmaniar Rizka Astuti Rizki Yunanda Rizkina Putri Mahmuddin Roni, Muhammad Rusydi Abu Bakar Rusydi Abubakar Rusydi Rusydi Saharuddin Saharuddin Sahem, Muhammad Said Musnadi Sapna Biby Sapna Biby Sapna Biby Siregar, Widyana Verawaty Siswoyo Adi wijaya Siti Maimunah Solly Aryza Sutan Febriansyah Sutan Febriansyah Sutan, Sutan Sutriani Syamsul Bahri Syauki, Moh. T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Verawaty Siregar, Widyana Wahyu Defrianda Wardhiah, Wardhiah Yanita Yuli Asbar Yulius Dharma Yusnidar Yusnidar Yusrizal Yusrizal Zulkifli