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All Journal JOURNAL OF ECONOMIC SCIENCE Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Inovasi Bisnis (Inovbiz) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Bisnis Dan Kajian Strategi Manajemen International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Share: Jurnal Ekonomi dan Keuangan Islam el-Amwal Visioner & Strategis Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal For Management Student (JFMS) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia
Naufal Bachri, Naufal
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH PEMASARAN DIGITAL TERHADAP KINERJA UMKM DI KOTA LHOKSEUMAWE DENGAN INOVASI PRODUK SEBAGAI VARIABEL INTERVENING Muhammad Razie Effendi; Rusydi Abu Bakar; Naufal Bachri
J-MIND (Jurnal Manajemen Indonesia) Vol 7, No 2 (2022): J-MIND (Jurnal Manajemen Indonesia), Desember 2022
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v7i2.6576

Abstract

This study examined the effect of digital marketing on marketing performance, and examined the mediating effect of product innovation variable. The sample in this study was 160 entrepreneurs of SME business in Lhokseumawe City who focused on the field of fashion. The analytical tool used is path analysis using the SEM (Structural Equation Modeling) with AMOS. The results showed that digital marketing had a positive and significant effect on marketing performance and the product innovation mediated between the digital marketing variable and the marketing performance.
Persepsi Risiko dan Dukungan Pariwisata Penduduk Kota Sabang Munandar Munandar; Chalirafi Chalirafi; Naufal Bachri; Muhammad Yusuf; Juliana Juliana
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v24i1.844

Abstract

Penelitian ini dilakukan dari sudut pandang penduduk lokal atas kesenjangan penelitian, yaitu bagaimana persepsi risiko mempengaruhi kerangka konsep dari Social Exchange Theory (SET) (persepsi manfaat, persepsi biaya, dan dukungan penduduk lokal terhadap pariwisata). Pulau Sabang atau Kota Sabang Provinsi Aceh dipilih sebagai lokasi penelitian. 300 orang sampel diambil dengan pendekatan accidental sampling Metode analisis data menggunakan pendekatan teknik PLS (SEM). Hasil dari penelitian ini menunjukkan secara langsung persepsi risiko dari penduduk lokal berpengaruh negatif dan signifikan terhadap dukungan pariwisata dan persepsi manfaat, sementara terhadap persepsi biaya berpengaruh positif signifikan. Persepsi manfaat berpengaruh positif dan signifikan terhadap dukungan pariwisata. Sementara persepsi biaya secara negative tidak signifikan dalam mempengaruhi dukungan pariwisata. Dilihat dari peran mediasi, persepsi manfaat signifikan dalam memediasi pengaruh persepsi risiko dari penduduk lokal terhadap dukungan pariwisata secara negative. 
Factors Influencing Young Muslim Women's Decisions in Buying Halal Skincare Halida Bahri; Naufal Bachri; Saharuddin Saharuddin; Sutriani Sutriani; Zulkifli Zulkifli
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 24, No 1 (2023): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v24i1.1003

Abstract

This study aims to examine the influence of lifestyle factor, religiosity, and consumer perceptions on young Muslim women's decisions to buy halal skincare in the Kota Lhokseumawe. This study uses primary data obtained by distributing structured questionnaires to 112 respondents. The sample was selected with a purposive sampling approach. The data analysis method used is multiple linear regression with the help of SPSS Software. The results of the study indicate that lifestyle, level of religiosity, and consumer perception have positive dan significant effect on young Muslim women's decisions in buying halal skincare products in Kota Lhokseumawe. This finding has implications for the development of the concept of purchasing halal products.
GREEN MARKETING DAN KEPUTUSAN PEMBELIAN PRODUK TUPPERWARE Aprilianti Aprilianti; Naufal Bachri; Sapna Biby; Muchsin Muchsin
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 7, No 1 (2023): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v7i1.6739

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh green product, green price, green place dan green promotion terhadap keputusan pembelian konsumen pada produk tupperware di lingkungan Universitas Malikussaleh. Jenis penelitian ini adalah penelitian kuantitatif, yaitu menggunakan data yang diperoleh dari menyebarkan kuesioner terstruktur. Data yang digunakan sebanyak 119 responden yang dipilih dengan metodejudgement sampling. Metode analisa data menggunakan multiple linear regression dengan bantuan software SPSS. Indikator yang digunakan mengadopsi dan mengadaptasi studi peneliti sebelumnya dan dijadikan instrumen penelitian yang diuji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa variabel green product, green price, green place dan green promotion berpengaruh positif dan signifikan terhadap Keputusan Pembelian konsumen di lingkungan Universitas Malikussaleh. Hasil penelitian membuktikan bahwa konsep green marketing berpengaruh terhadap keputusan pembelian. Penelitian ini berimplikasi pada pengembangan teori perilaku konsumen. Penelitian memiliki keterbatasan seperti terbatasnya jumlah sampel dan variabel yang digunakan. Seyogyanya, peneliti selanjutnya dapat menggunakan variabel lain yang terkait dengan keinovasian produk untuk menemukan kebaruan studi.
Pengaruh Religiusitas Dan Gaya Hidup Terhadap Keputusan Membeli Kosmetik Halal Yusnidar Yusnidar; Intan Maulida; Sutan Febriansyah; Naufal Bachri
el-Amwal Vol 6, No 2 (2023): September
Publisher : LPPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/el-amwal.v6i2.12960

Abstract

Studi ini bertujuan untuk menguji pengaruh religiusitas dan gaya hidup terhadap keputusan membeli kosmetik halal di kota Lhokseumawe. Metode sampling digunakan dalam penelitian ini adalah purposive sampling dan responden diperoleh dengan menyebarkan kuesioner tersturktur kepada 112 responden perempuan muda di kota Lhokseumawe. Data dianalisis dengan dengan menggunakan multiple linear regression. Hasil penelitian menunjukkan bahwa religiusitas dan gaya hidup berpengaruh signifikan dan positif terhadap keputusan membeli kosmetik halal di kota Lhokseumawe. Religiusitas merupakan faktor dominan dalam mempengaruhi keputusan pembelian produk kosmetik halal. Penelitian berimplikasi pada pembuktian bahwa variabel religiusitas dan gaya hidup merupakan faktor penting dalam konsep perilaku konsumen.
The Influence of Personal Factors on Purchase Decisions for Fashion Products at CB Fashion Stores in Lhokseumawe Ikramuddin Ikramuddin; Rizka Astuti; Mariyudi Mariyudi; Naufal Bachri; Juni Ahyar
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2750

Abstract

This study aims to determine the influence of personal factors on purchasing decisions for fashion products at the CB Fashion Store in Lhokseumawe. The samples consisted of 100 respondents selected using a purposive sampling method. The data was collected by a questionnaire survey and analyzed using regression analysis. The results indicate that the variable of Age and Life Cycle Characteristics (X1), Job Characteristics and Income (X2), Lifestyle Characteristics (X3), and Personality Characteristics (X4) have a positive and significant impact on purchasing decisions for fashion products at CB Fashion Stores in Lhokseumawe. The findings have implications for establishing the concept of personality in purchase decision model.
PENGARUH PREFERENSI KONSUMEN TERHADAP KEPUTUSAN MEMILIH JASA TRANSPORTASI KERETA API CUT MEUTIA DI STASIUN COT SEURANI, KRUENG MANE KECAMATAN MUARA BATU KABUPATEN ACEH UTARA Khalisa, Usnul; Siregar, Widyana Verawaty; Bachri, Naufal; Biby, Sapna
Journal for Management Student (JFMS) Vol. 3 No. 4 (2023): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v3i4.6757

Abstract

This study examined the influence of consumer preferences on the decision to choose the Cut Meutia rail transportation service at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency. This study used primary data obtained by distributing questionnaires to 185 respondents selected using purposive sampling. The data analysis method used was the factorial test analysis method and the multiple linear regression analysis methods with the help of SPSS. The results of partial test for factor 1 showed that security, word of mouth, brand image, and lifestyle positively and significantly influenced the decision to use Cut Meutia Railway transportation services, and factor 2 showed that price and service quality positively and significantly influenced the decision to choose the Cut Meutia Railway transportation service. Factor 1 and factor 2 simultaneously had a positive and significant effect on the decision to use Cut Meutia Railway transportation services at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency.
PENGARUH PREFERENSI KONSUMEN TERHADAP KEPUTUSAN MEMILIH JASA TRANSPORTASI KERETA API CUT MEUTIA DI STASIUN COT SEURANI, KRUENG MANE KECAMATAN MUARA BATU KABUPATEN ACEH UTARA Khalisa, Usnul; Verawaty Siregar, Widyana; Bachri, Naufal; Biby, Sapna
Journal for Management Student (JFMS) Vol. 2 No. 1 (2022): Journal For Management Student (JFMS)
Publisher : Faculty of economcs Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jfms.v2i1.7288

Abstract

This study examined the influence of consumer preferences on the decision to choose the Cut Meutia rail transportation service at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency. This study used primary data obtained by distributing questionnaires to 185 respondents selected using purposive sampling. The data analysis method used was the factorial test analysis method and the multiple linear regression analysis methods with the help of SPSS.  The results of partial test for factor 1 showed that security, word of mouth, brand image, and lifestyle positively and significantly influenced the decision to use Cut Meutia Railway transportation services, and factor 2 showed that price and service quality positively and significantly influenced the decision to choose the Cut Meutia Railway transportation service. Factor 1 and factor 2 simultaneously had a positive and significant effect on the decision to use Cut Meutia Railway transportation services at Cot Seurani station, Krueng Mane, Muara Batu subdistrict, North Aceh Regency.
DETERMINASI KEPUASAN PENGGUNA E-WALLET PADA KALANGAN MAHASISWA Nazira, Iga; Bachri, Naufal; Nurainun, Nurainun; Muchsin, Muchsin
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 8, No 1 (2024): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v8i1.9204

Abstract

Penelitian bertujuan untuk menguji pengaruh persepsi kemudahan, kepercayaan dan keamanan terhadap kepuasan pengguna e-wallet OVO pada mahasiswa Universitas Malikussaleh. Penelitian ini menggunakan data primer yang diperoleh dengan cara membagikan kuesioner kepada 112 responden yang dipilih dengan pendekatan purposive sampling. Metode analisis data yang digunakan adalah regresi linear berganda dengan bantuan software SPSS. Indikator yang digunakan mengadopsi dan mengadaptasi studi peneliti sebelumnya dan dijadikan instrumen penelitian yang diuji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa persepsi kemudahan, kepercayaan, dan keamanan berpengaruh positif dan signifikan terhadap kepuasan pengguna e-wallet OVO. Dengan demikian, kepercayaan merupakan faktor dominan yang mempengaruhi kepuasan pengguna e-wallet OVO. Kajian ini berimplikasi pada pengembangan konsep kepuasan pengguna e-wallet pada kalangan mahasiswa. Studi ini berkontribusi untuk pengembangan kurikulum dan bahan ajar khususnya dalam  bidang pemasaran digital. Penelitian memiliki keterbatasan seperti terbatasnya jumlah sampel dan variabel yang digunakan. Sebaiknya, peneliti selanjutnya dapat menggunakan variabel lain seperti persepsi risiko, persepsi manfaat dan variabel lain untuk menemukan kebaruan studi.
Strengthening Reintegration through Social Capital: Learning from Aceh, Indonesia Nirzalin, Nirzalin; Bachri, Naufal; Fakhrurrazi, Fakhrurrazi; Yunanda, Rizki; Ilham, Iromi; Muchlis, Muchlis
JSP (Jurnal Ilmu Sosial dan ilmu Poltik) Vol 27, No 2 (2023): November
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsp.82251

Abstract

Following the conflict that prevailed from 1976 to 2005, a state of social disintegration persisted between former combatants of the Gerakan Aceh Merdeka - GAM (Free Aceh Movement) and the civil society in Aceh. This disintegration was typically fueled by the former GAM combatants’ militaristic and pragmatic mindsets, instability, and low economic well-being. Interestingly, former GAM combatants in Nisam Antara Subdistrict, North Aceh Regency, have managed to collaborate and coexist with local communities, exemplifying successful social reintegration that distinguishes them from their counterparts in other regions of Aceh. This article delves into the reality of social reintegration between former GAM combatants and the local populace, with a specific focus on the oil palm plantations managed by former GAM combatants. The study adopts a descriptive qualitative approach, and data was gathered through a combination of observations, in-depth interviews, document analyses, and focus group discussions. Key informants for this study included former GAM combatants, community and traditional leaders, plantation workers, and members of civil society. The study reveals that moral obligations within communities are guided by local wisdom, which acts as a form of social capital that fosters economic and social collaborations. Local wisdom serves as a social capital that nurtures the development of fraternity, mutual trust, cooperation, and solidarity. Moreover, it has the capacity to minimize differences and resentments, thereby promoting unity between former GAM combatants and local communities. This unity significantly contributes to the sustainability of peace in Aceh, Indonesia.
Co-Authors - Fakhrurrazi A Hadi Arifin Abdul Hakim Adnan Adnan Adnan Afrilian Saputra Agustinawati AHMAD AZMI M. ARIFFIN Alfisyahri Ramadhani Aminuyati Anwar Apridar Apridar Apridar Apridar Apridar Apridar Aprilianti Aprilianti Arifin, A. Hadi Asbar, Yuli Asnawi Asnawi Asy’ari Asy’ari Ayu Sahara Azhar Hj. Ahmad Bahri, Halida Biby, Sapna BOBBY RAHMAN, BOBBY Chalirafi, Chalirafi Cut Dhea Fidela Dara Darmawati Muchtar Dea Nadila Defiah Anggarini Br Manurung Dewi Rahmani Dirra Vachira Durrah Safira Essa Rebina Burza Br Ginting Fachry Zaldi Farah Anissa Farid Yulian Farmi, Nadia Fitri Aswin Aswin Fuadi Fuadi Fuadi Fuadi Hamdiah Hamdiah Heriyana Herman Fithra Ibrahim Qamarius Ichsan Ikramuddin Ikramuddin Ikramuddin, Ikramuddin Ilham, Iromi Intan Maulida Juliana Juliana Jullimursyida Jummaini Juni Ahyar Juni Ahyar Khaira Zikrani Malrizwa Khairina Khairina AR Khalisa, Usnul Lisa Iryani M. Subhan Maisyura Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mentari Riswanti Misbahuddin Misbahuddin Misbahuddin Misbahuddin Mohd Heikal Mohd. Heikal Mohd. Heikal Muchlis Muchlis MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Nazar Muhammad Nur, Mukhlish Muhammad Razie Effendi Muhammad Sahem Muhammad Yusuf Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Munandar Munandar Munandar Munandar Munandar Munandar Mutia Rahmah Nadhila Isara Nadia Farmi Nadia Nadia Nadya Restianda Nazira, Iga Nengsih, Suriya Nirzalin Niswatun Munawarah Nurainun Nurainun Nurainun Nurazizah Nurlita Ahwalia Nursakinah Ritonga Putri Aklima Rahmani, Dewi Rahmaniar Rahmaniar Rahmaniar Rizka Astuti Rizki Yunanda Rizkina Putri Mahmuddin Roni, Muhammad Rusydi Abu Bakar Rusydi Abubakar Rusydi Rusydi Saharuddin Saharuddin Sahem, Muhammad Said Musnadi Sapna Biby Sapna Biby Sapna Biby Siregar, Widyana Verawaty Siswoyo Adi wijaya Siti Maimunah Solly Aryza Sutan Febriansyah Sutan Febriansyah Sutan, Sutan Sutriani Syamsul Bahri Syauki, Moh. T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Verawaty Siregar, Widyana Wahyu Defrianda Wardhiah, Wardhiah Yanita Yuli Asbar Yulius Dharma Yusnidar Yusnidar Yusrizal Yusrizal Zulkifli