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All Journal JOURNAL OF ECONOMIC SCIENCE Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Bisnis Dan Kajian Strategi Manajemen International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) J-MIND (Jurnal Manajemen Indonesia) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Share: Jurnal Ekonomi dan Keuangan Islam el-Amwal Visioner & Strategis Indonesian Management and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal For Management Student (JFMS) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Solusi Masyarakat (JSM) Jurnal Intelek Insan Cendikia IJEMA Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Naufal Bachri, Naufal
Department Of Management, Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND INTENTION TO CONTINUE USE E-WALLET IN THE COMMUNITY OF LHOKSEUMAWE CITY Sapna Biby; Fachry Zaldi; Mariyudi; Naufal Bachri; Adnan; Ikramuddin
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

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Abstract

This study examines the influence of Perceived Ease of Use and Perceived Usefulness on Customer Satisfaction and Intention to Continue Using E-Wallets in Lhokseumawe City. The sample in this study was 140 people from Lhokseumawe City who had used e-wallets. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study indicate that PEU and PU have a significant effect on CS and IU. And CS has a direct effect on IU. Then, in testing the indirect effect, CS was found to play a role as a partial mediating variable in the relationship between PEU and PU on IU. The results of this study are expected to be important information for e-wallet brand providers in making policies related to product development. The results of this study also provide important information for consumers or e-wallet users in deciding to use e-wallets to support transactions through digital marketing.
THE EFFECT OF RETAILING MIX ON COSMETIC PURCHASE DECISION (Case Study at Roma Cosmetic Store in Lhokseumawe City) Dirra Vachira; Yuli Asbar; Naufal Bachri; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1025

Abstract

This study aims to find out how the influence of retailing mix on cosmetic purchasing decisions at the Roma Cosmetik Store in Lhokseumawe City. The independent variables used in this study consisted of product, price, location, service, promotion, and store atmosphere. The data used in this study was primary data obtained by distributing questionnaires to 96 respondents who made cosmetic purchases at the Cosmetic Roma Store in Lhokseumawe City. The data analysis technique used is multiple linear regression analysis using the help of SPSS software version 26. The results showed that products, prices, services, and promotions partially had a positive and significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the location and atmosphere of the store have a positive but not significant effect on the decision to buy cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the results of simultaneous testing showed that the product, price, location, service, promotion, and store atmosphere simultaneously had a significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City.
THE IMPACT OF SERVICE QUALITY, TRUST ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING AT J&T LHOKSEUMAWE CITY Anwar; Adnan; Teuku Zulkarnaen; Naufal Bachri; Rusydi Abubakar; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1729

Abstract

This research is to examine the influence of service quality and customer trust on customer loyalty at PT. Global Jet Express (J&T) in Lhokseumawe with customer satisfaction as a mediating or intervening variable. This research uses a quantitative approach by collecting data using a questionnaire using Google Form. The data obtained was then processed using SmartPLS 3.0 analysis with the intervening effect. The analysis used includes: measurement model evaluation, structural model evaluation, and model fit evaluation. The results of this study show that the results of the H6 analysis test show that CS is able to mediate significantly and positively the influence of SQ on CL. This means that customer satisfaction can mediate or strengthen the service quality variable on customer loyalty at the J&T company. H7 shows that CS is able to mediate significantly and positively the effect of CT on CL. The higher the level of service quality and information access that the J&T expedition company has, the stronger the influence of customer trust will be on customer loyalty. This research can be a reference for J&T Lhokseumawe in designing strategies and policies to improve service quality and service access quality and increase trust in customers.
THE INFLUENCE OF THE 4 FS (FAMILY, FRIENDS, FANS, AND FOLLOWERS) ON PURCHASING DECISIONS FOR WARDAH COSMETIC PRODUCTS (CASE STUDY: IN THE CITY OF BIREUEN) Adnan; Nadhila Isara; Naufal Bachri; Rahmaniar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4068

Abstract

This research investigates the impact of the 4Fs Family, Friends, Fans and Followers on consumer purchasing decisions regarding Wardah cosmetic products in Bireuen City. In the context of the Fourth Industrial Revolution, evolving lifestyles and shifting consumer behaviours demand a more profound understanding of the role of social influences in marketing. A quantitative research design was employed, with data being gathered via survey questionnaires from 120 active users of Wardah products. The collected data were analysed using SPSS version 21. The findings indicate that the Family variable does not exert a statistically significant effect on purchasing decisions, as evidenced by a significance value of 0.378. Conversely, the Friends variable demonstrates a strong positive and significant influence, with a p-value of 0.001. In a similar vein, the Fans variable exerts a substantial influence on consumer decisions, attaining a significance level of 0.021. However, the Followers variable does not appear to influence purchasing behaviour, as reflected by a p-value of 0.921. The findings of this study indicate that interpersonal interactions, particularly with friends and fans, have a substantial impact on consumer preferences and decision-making processes. In contrast, the roles of family and followers appear to be relatively insignificant. The study offers valuable implications for marketers, emphasising the importance of leveraging peer and fan-based social dynamics when crafting targeted promotional strategies.
Analisis Pengaruh Fitur Layanan, Keamanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pada Penggunaan Dompet Digital Di Kalangan Masyarakat Kota Lhokseumawe Wahyu Hidayat Harahap; Moch Heikal; Naufal Bachri; Heriyana Heriyana
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Fitur Layanan, Keamanan, Dan Kepuasan Pelanggan Terhadap Loyalitas Pada Penggunaan Dompet Digital Di Kalangan Masyarakat Kota Lhokseumawe. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 105 responden yang dipilih dengan teknik pengambilan sampel purposive sampling. Analisis data dilakukan menggunakan Regresi Linier Berganda dan juga pengujian hipotesis. Hasil penelitian menunjukkan bahwa hanya variabel Keamanan (X2) berpengaruh positif dan signifikan terhadap Loyalitas. Variabel Fitur Layanan (X1) tidak mempengaruhi Loyalitas dengan koefisien (0.227), Kemudian variabel keamanan (X2) berpengaruh positif dan signifikan terhadap loyalitas dengan koefisien (0,273), selanjutnya untuk Variabel Kepuasan Pelanggan (X3) juga tidak mempengaruhi Loyalitas dengan koefisien (-0,070). Temuan penelitian ini mengindikasikan bahwa aspek keamanan menjadi faktor utama yang mendorong masyarakat untuk tetap setia menggunakan dompet digital, sedangkan keberadaan fitur layanan dan tingkat kepuasan pelanggan belum cukup kuat dalam membentuk loyalitas
Pengaruh Pengalaman Pengguna, Keamanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada E-Wallet Dana Fira Aziza Simanjuntak; Jullimursyida Jullimursyida; Naufal Bachri; M. Subhan
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pengguna, keamanan, dan kepuasan pelanggan terhadap loyalitas pelanggan pada e-wallet DANA. Latar belakang penelitian ini didasari oleh meningkatnya penggunaan layanan e-wallet DANA di Indonesia, yang menuntut penyedia layanan untuk meningkatkan kualitas pengalaman pengguna dan sistem keamanan guna menciptakan loyalitas pelanggan. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda menggunakan SPSS. Data dikumpulkan melalui kuesioner daring kepada 173 responden yang merupakan mahasiswa aktif Fakultas Ekonomi dan Bisnis Universitas Malikussaleh pengguna e-wallet DANA. Hasil penelitian menunjukkan bahwa pengalaman pengguna berpengaruh positif dan signifikan terhadap loyalitas pelanggan (t = 3,301; sig. = 0,001), keamanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan (t = 2,332; sig. = 0,021), dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan (t = 7,165; sig. = 0,000) pada e-wallet DANA. Koefisien determinasi (Adjusted R²) sebesar 0,643 mengindikasikan bahwa 64,3% variasi loyalitas pelanggan dapat dijelaskan oleh ketiga variabel tersebut. Temuan ini mengindikasikan bahwa semakin baik pengalaman pengguna, semakin tinggi keamanan yang dirasakan, dan semakin tinggi kepuasan pelanggan, maka semakin besar kemungkinan pelanggan untuk tetap setia menggunakan DANA.
Pengaruh Perceived Risk, Perceived Ease Of Use Dan Perceived Usefulness Terhadap Niat Beli Sepeda Listrik Di Matang Glumpang Dua Kabupaten Bireuen Zahratul Mona; Naufal Bachri; Widyana Verawaty Siregar; T. Edyansyah
Jurnal Intelek Insan Cendikia Vol. 3 No. 1 (2026): JANUARI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penggunaan sepeda listrik di Indonesia menunjukkan tren peningkatan, namun adopsi di beberapa daerah, termasuk Matang Glumpang Dua, Kabupaten Bireuen, masih relatif rendah. Studi ini bertujuan untuk meneliti pengaruh persepsi risiko, persepsi kemudahan penggunaan, dan persepsi kegunaan terhadap niat pembelian sepeda listrik. Metode kuantitatif digunakan dengan mendistribusikan kuesioner kepada 108 responden yang menyatakan niat untuk membeli sepeda listrik. Data dianalisis menggunakan Structural Equation Modeling (SEM) dengan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa persepsi risiko, persepsi kemudahan penggunaan, dan persepsi kegunaan masing-masing memiliki pengaruh positif dan signifikan terhadap niat pembelian. Temuan ini menunjukkan bahwa terlepas dari kekhawatiran yang dirasakan, individu terus menunjukkan minat untuk membeli ketika sepeda listrik dianggap mudah dioperasikan dan bermanfaat untuk kebutuhan mobilitas sehari-hari. Oleh karena itu, meningkatkan pemahaman dan kepercayaan masyarakat terhadap kemudahan penggunaan dan kegunaan produk dapat mendukung pertumbuhan adopsi sepeda listrik di wilayah tersebut
Pengaruh Kualitas Produk, Service Quality, Dan Store Atmosphere Terhadap Kepuasan Pelanggan Di Havana Garden Coffee Kabupaten Bireuen Nur Amalia; Naufal Bachri; Mariyudi Mariyudi; Halida Bahri
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 6 (2025): Desember 2025 - Januari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan industri kedai kopi di Indonesia terus menunjukkan tren peningkatan; namun, beberapa kedai kopi masih menghadapi tantangan dalam memenuhi harapan pelanggan, termasuk Havana Garden Coffee di Kabupaten Bireuen. Studi ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas layanan, dan suasana toko terhadap kepuasan pelanggan. Pendekatan kuantitatif digunakan melalui penyebaran kuesioner kepada 102 responden yang telah mengunjungi Havana Garden Coffee. Instrumen penelitian dirancang menggunakan skala Likert lima poin untuk mengukur konsistensi rasa produk, ketepatan dan responsivitas layanan, serta kenyamanan lingkungan toko. Data dianalisis menggunakan Structural Equation Modeling berbasis SmartPLS untuk menguji hubungan langsung antar variabel. Hasil menunjukkan bahwa kualitas produk, kualitas layanan, dan suasana toko masing-masing memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Temuan ini menekankan bahwa kualitas produk yang konsisten, layanan yang ramah dan responsif, serta suasana yang nyaman memainkan peran penting dalam membentuk kepuasan pelanggan. Oleh karena itu, peningkatan ketiga aspek ini dapat meningkatkan pengalaman pengunjung dan mendorong kunjungan berulang.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM Nurul Azmi; Mariyudi; Adnan; Naufal Bachri; Ikramuddin; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19356009

Abstract

The purpose of this study is to examine the influence of social media marketing on brand satisfaction and brand loyalty of Wardah cosmetic products with customer brand engagement as a mediating variable on the Instagram platform. The data in this study were 165 consumers of Wardah cosmetic products. Data collection in this study used a questionnaire with data analysis tools using Structural Equation Modeling (SEM) operated by the Amos device. The results of the study indicate that social media marketing has a positive and significant effect on customer brand engagement, customer brand satisfaction, and brand loyalty. Then, customer brand engagement has a positive and significant effect on customer brand satisfaction and brand loyalty. And the mediation effect test found that customer brand engagement is a partial mediating variable between social media marketing and brand satisfaction and brand loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cosmetic product marketing strategies and customer understanding of products and brands.
THE EFFECT OF BRAND IMAGE, BRAND TRUST AND PRICE ON CUSTOMER LOYALTY OF INDOMIE INSTANT NOODLE PRODUCTS FEB STUDENTS OF MALIKUSSALEH UNIVERSITY Durrah Safira; Halida Bahri; Naufal Bachri; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1337

Abstract

This study aims to determine how brand image, brand trust and price influence customer loyalty of Indomie instant noodle products among students of the Faculty of Economics and Business, Malikussaleh University partially and simultaneously. The data used in this study are primary data obtained by distributing questionnaires to 120 respondents. The questionnaire trial consists of validity and reliability tests using the Cronbach's Alpha method. The classical assumption test uses the normality test, multicollinearity test and heteroscedasticity test. Hypothesis testing uses the t-test, F test and coefficient of determination R2. The data analysis technique used is multiple linear regression using SPSS software version 26. The results of the study show that the Brand Image variable has a significance value of 0.007 and a t-value of 2.763> t-table, namely 1.981, which means it has a positive and significant effect on Customer Loyalty. Thus, the first hypothesis is accepted. Meanwhile, the Brand Trust variable has a significance value of 0.001 and a t-value of 3.368> t-table, which means it has a positive and significant effect on Customer Loyalty, so the second hypothesis is accepted. Furthermore, the Price variable shows a significance value of 0.001 and t count of 3.272 > t table, which means it has a positive and significant influence on Customer Loyalty, so the third hypothesis is accepted. Thus, it can be concluded that brand image, brand trust, and price partially and simultaneously have a positive and significant influence on customer loyalty.
Co-Authors A Hadi Arifin Abda Abda Abdul Hakim Adnan Adnan Adnan Adnan Adnan Afrilian Saputra Agustinawati AHMAD AZMI M. ARIFFIN Akhyar, Chairil Alfisyahri Ramadhani Aminuyati Anwar Apridar Apridar Apridar Apridar Apridar Apridar Aprilianti Aprilianti Arifin, A. Hadi Asbar, Yuli Asnawi Asnawi Asy’ari Asy’ari Ayu Sahara Azhar Hj. Ahmad Baehaqi Bahri, Halida BOBBY RAHMAN, BOBBY Chalirafi, Chalirafi Cut Dhea Fidela Dara Darmawati Muchtar Dea Nadila Defiah Anggarini Br Manurung Dewi Rahmani Dirra Vachira Durrah Safira Essa Rebina Burza Br Ginting Fachry Zaldi Fakhrurrazi Farah Anissa Farah Anissa Farid Yulian Farmi, Nadia Fira Aziza Simanjuntak Fitri Aswin Aswin Fuadi Fuadi fuadi, Fuadi G. Gunawan Halida Bahri Hamdiah Hamdiah Heriyana Heriyana Herman Fithra Ibrahim Qamarius Ichsan Ikramuddin, Ikramuddin Ilham, Iromi Intan Maulida Intan Maulina Juliana Juliana Jullimursyida Jummaini Juni Ahyar Juni Ahyar Khaira Ummaya Khaira Zikrani Malrizwa Khairina Khairina AR Khairina AR Khalisa, Usnul Lisa Iryani Lisa Iryani M Subhan M. Subhan Maisyura Maisyura Maisyura Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mariyudi Mariyudi Mentari Riswanti Miranda Misbahuddin Misbahuddin Moch Heikal Mohd Heikal Mohd. Heikal Mohd. Heikal Muchlis Muchlis MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Nazar Muhammad Nur, Mukhlish Muhammad Razie Effendi Muhammad Sahem Muhammad Yusuf Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Munandar Munandar Munandar Munandar Munandar Munandar Muttaqien Nadhila Isara Nadia Farmi Nadia Nadia Nadya Restianda Nazira, Iga Nengsih, Suriya Nirzalin Niswatun Munawarah Nur Amalia Nur Sa’adah Muhamad Nurainun Nurainun Nurainun Nurazizah Nurlita Ahwalia Nursakinah Ritonga Nurul Azmi Putri Aklima Rahmani, Dewi Rahmaniar Rahmaniar Rahmaniar Rahmaniar Rizka Astuti Rizki Yunanda Rizkina Putri Mahmuddin Roni, Muhammad Rusydi Abu Bakar Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Saharuddin Saharuddin Sahem, Muhammad Said Musnadi Sapna Biby Siregar, Widyana Verawaty Siswoyo Adi wijaya Siti Maimunah Sutan Febriansyah Sutan Febriansyah Sutan, Sutan Sutriani Syahreza, Dina Sarah Syamsul Bahri Syamsul Bahri Syauki, Moh. T. Edyansyah T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Verawaty Siregar, Widyana Wahyu Defrianda Wahyu Hidayat Harahap Wardhiah, Wardhiah Widyana Verawaty Siregar Yanita Yuli Asbar Yulius Dharma Yusnidar Yusnidar Zahratul Mona Zulkifli