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RISK PERCEPTION AND INTENTION OF TOURING TO THE CITY OF SABANG IN THE TIME OF THE COVID-19 PANDEMIC Munandar, Munandar; Chalirafi, Chalirafi; Bachri, Naufal; Fuadi, Fuadi; Syauki, Moh.
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.061 KB) | DOI: 10.54443/ijebas.v1i2.81

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The purpose of this study was to determine the impact of the risk perception of tourists on the intention to travel to Sabang City in the midst of the Covid 19 pandemic. This research is based on the theoretical framework of the theory of planned behavior (TPB). Sample approach using Non-Probabilityaccidental sampling.The sample amounted to 200 respondents who came from within and outside the province of Aceh. The results of this study indicate that the perception of risk has a negative and significant effect on the antecedents of Intention, namely Attitude, Behavioral Control, and Subjective Norms. Attitudes and Behavioral Control each have a positive and significant effect on the intention of tourists visiting Sabang City during the covid 19 pandemic. Meanwhile, Subjective Norms have no significant effect.
WOMEN'S ENTREPRENEURSHIP IN SUPPORTING HALAL TOURISM IN LHOKSEUMAWE CITY Bachri, Naufal; Wardhiah, Wardhiah; Roni, Muhammad; Muhammad Nur, Mukhlish
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 2 No. 1 (2022): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v2i1.156

Abstract

This study aims to determine the entrepreneurial potential of Acehnese women in supporting halal tourism in Lhokseumawe City, to determine the obstacles and success factors of women in entrepreneurship, to know policies for empowering women in entrepreneurship, and to formulate a model for developing Acehnese women's entrepreneurship. This study uses a qualitative method with dialectical analysis. Data collection techniques are observation, in-depth interviews, confirmation with related figures and agencies, and documentation studies. The results indicate that Lhokseumawe City has great potential for the development of women's entrepreneurship and fostering the quality of entrepreneurship to be more resilient and independent. The inhibiting factors for entrepreneurship are the weak access to funding and the lack of awareness of the local government. The most important factor for entrepreneurial success was the spiritual spirit given by the family, especially their husbands, parents, and spiritual teachers. The involvement of the Lhokseumawe City government, sub-district government, village government, academics, banks, large companies in the tourism object environment, non-governmental institutions/NGOs, and the private sector MSMEs in Lhokseumawe can realize the success of halal tourism in Lhokseumawe. The Lhokseumawe City Government has fully supported Acehnese women's entrepreneurial activities.
MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS Bachri, Naufal
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.782

Abstract

This study aims to examine the influence of halal label, lifestyle, and brand image on Muslim student’s decision in buying halal skincare in the Kota Lhokseumawe. Besides that, this study wants to know the dominant factors that influence halal skincare decision. Primary data was collected using a structured questionnaire of 120 respondents. This structured questionnaire has been tested for validity and reliability. The sampling technique used is purposive sampling approach. The data analysis method used is multiple linear regression with the help of SPSS Software. The results of the study indicate that halal label, lifestyle, and brand image have positive dan significant effect on Muslim student's decisions in buying halal skincare products in Kota Lhokseumawe. However, factor of lifestyle is the main determining element in making decision to buy halal skincare in Kota Lhokseumawe. This finding has implication for the development of the concept of halal products and consumer behavior.
DOES YOUNG MUSLIMAH RELIGIOSITY REALLY SERVE A MODERATOR BETWEEN LIFESTYLE, MOTIVATION, AND PURCHASE DECISION? Bachri, Naufal
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 1 No. 2 (2021): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v1i2.786

Abstract

This research examined the influence of lifestyle and consumer motivation on purchase decision for halal skincare products and to know whether the young Muslimah religiosity moderated the lifestyle and consumer motivation effects on purchase decision or not. This study used primary data taken by distributing questionnaires to 305 respondents and by using a purposive sampling technique. The method of data analysis was Moderated Regression Analysis. The results indicated that the lifestyle and consumer motivation significantly influenced purchase decision for halal skincare products and the young Muslimah religiosity could moderate the effect of lifestyle and consumer motivation on purchase decision. This research can be meaningful for universities to develop curricula for marketing management, lecturers to develop teaching materials, students as references, and skincare companies to improve policies to increase customer satisfaction and expand the market. The purchase decision model for halal skincare products with young Muslimah religiosity as a moderator has been presented comprehensively and completely.
ANTECEDENTS OF ORGANIZATIONAL COMMITMENT AND ITS INFLUENCE ON THE PERFORMANCE OF BENER MERIAH POLRES PERSONNEL Siswoyo Adi Wijaya; Herman Fithra; Naufal Bachri; Marbawi; Ibrahim Qamarius; Mariyudi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.1112

Abstract

This study aims at the influence of organizational culture and transformational leadership on personnel performance with organizational commitment as an intervening variable to the Bener Meriah police station. For the dependent variable of this study is organizational culture and transformational leadership, the independent variable is the personnel performance of the police station. Intervening variables are organizational commitment. The population in this study was the Police Personal of the Bener Meriah District Police which numbered 442, the sampling technique used proportionate stratified random sampling and obtained a sample of 170 respondents who were police officers of the Bener Meriah police station, the research method used was a quantitative method for data analysis method using Structural Equation Modeling (SEM)..
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER INTENTION TO USE QRIS Muhammad Fadil; Jullimursyida; Mariyudi; Ikramuddin; Naufal Bachri; Yanita
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.2099

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This research aims to analyze consumer intentions in using Quick Response Code Indonesian Standard (QRIS) in Lhokseumawe City, and the factors that influence it. The sample in this study was 155 people who used QRIS. Data collected through questionnaires were analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that perceived ease of use and perceived usefulness have a significant effect on consumer satisfaction and consumer intentions. And consumer satisfaction was found to have a significant effect on consumer intentions. Then, in testing the indirect effect of satisfaction partially mediating the relationship between perceived ease of use and perceived usefulness on intention to use QRIS products. It is hoped that the results of this research will provide important information for organizations in the banking product development process.
THE INFLUENCE OF ENVIRONMENT, E-WOM, AND FACILITIES ON TOURIST DECISIONS TO VISIT SAWUEK RIVER, NORTH ACEH, INDONESIA Rusydi, Rusydi; Adnan, Adnan; Sutan, Sutan; Bachri, Naufal
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 1 No. 2 (2021): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v1i2.89

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This study examined the effect of the environment, E-WOM, and facilities on tourists' decision to visit Sawuek river, Indonesia. This study obtained the data by distributing questionnaires to 251 respondents selected using the non-probability approach, namely purposive sampling. The data were analyzed using the Amos SEM tool. The results showed that the environment, E-WOM, and facilities had a positive and significant effect on the decision of tourists to visit the Sawuek river in Indonesia. The tourism environment was the dominant variable influencing tourist decisions. This study had implications for the development of the concept of a river tourism environment.
Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Rumah Makan Jaso Bundo di Batuphat Timur Kota Lhokseumawe Khaira Zikrani Malrizwa; Rahmaniar Rahmaniar; Naufal Bachri; T. Edyansyah
Jurnal Intelek Insan Cendikia Vol. 2 No. 6 (2025): JUNI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price, product quality, and service quality on purchasing decisions at Rumah Makan Jaso Bundo in Batuphat Timur, Lhokseumawe City. This study uses a quantitative method with purposive sampling technique and multiple linear regression analysis. The results show that price, product quality, and service quality have a positive and significant influence on purchasing decisions. The more suitable the price is with the value perceived by consumers, the higher the product quality, and the better the service quality, the higher the likelihood of consumers making a purchase. This study contributes to the development of marketing strategies and improving consumer purchasing decisions at Rumah Makan Jaso Bundo.
THE EFFECT OF RETAILING MIX ON COSMETIC PURCHASE DECISION (Case Study at Roma Cosmetic Store in Lhokseumawe City) Dirra Vachira; Yuli Asbar; Naufal Bachri; Mariyudi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1025

Abstract

This study aims to find out how the influence of retailing mix on cosmetic purchasing decisions at the Roma Cosmetik Store in Lhokseumawe City. The independent variables used in this study consisted of product, price, location, service, promotion, and store atmosphere. The data used in this study was primary data obtained by distributing questionnaires to 96 respondents who made cosmetic purchases at the Cosmetic Roma Store in Lhokseumawe City. The data analysis technique used is multiple linear regression analysis using the help of SPSS software version 26. The results showed that products, prices, services, and promotions partially had a positive and significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the location and atmosphere of the store have a positive but not significant effect on the decision to buy cosmetics at the Roma Cosmetik Store in Lhokseumawe City. Meanwhile, the results of simultaneous testing showed that the product, price, location, service, promotion, and store atmosphere simultaneously had a significant effect on the purchase decision of cosmetics at the Roma Cosmetik Store in Lhokseumawe City.
THE IMPACT OF SERVICE QUALITY, TRUST ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING AT J&T LHOKSEUMAWE CITY Anwar; Adnan; Teuku Zulkarnaen; Naufal Bachri; Rusydi Abubakar; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1729

Abstract

This research is to examine the influence of service quality and customer trust on customer loyalty at PT. Global Jet Express (J&T) in Lhokseumawe with customer satisfaction as a mediating or intervening variable. This research uses a quantitative approach by collecting data using a questionnaire using Google Form. The data obtained was then processed using SmartPLS 3.0 analysis with the intervening effect. The analysis used includes: measurement model evaluation, structural model evaluation, and model fit evaluation. The results of this study show that the results of the H6 analysis test show that CS is able to mediate significantly and positively the influence of SQ on CL. This means that customer satisfaction can mediate or strengthen the service quality variable on customer loyalty at the J&T company. H7 shows that CS is able to mediate significantly and positively the effect of CT on CL. The higher the level of service quality and information access that the J&T expedition company has, the stronger the influence of customer trust will be on customer loyalty. This research can be a reference for J&T Lhokseumawe in designing strategies and policies to improve service quality and service access quality and increase trust in customers.
Co-Authors - Fakhrurrazi A Hadi Arifin Abdul Hakim Adnan Adnan Adnan Afrilian Saputra Agustinawati AHMAD AZMI M. ARIFFIN Alfisyahri Ramadhani Aminuyati Anwar Apridar Apridar Apridar Apridar Apridar Apridar Aprilianti Aprilianti Arifin, A. Hadi Asbar, Yuli Asnawi Asnawi Asy’ari Asy’ari Ayu Sahara Azhar Hj. Ahmad Bahri, Halida Biby, Sapna BOBBY RAHMAN, BOBBY Chalirafi, Chalirafi Cut Dhea Fidela Dara Darmawati Muchtar Dea Nadila Defiah Anggarini Br Manurung Dewi Rahmani Dirra Vachira Durrah Safira Essa Rebina Burza Br Ginting Fachry Zaldi Farah Anissa Farid Yulian Farmi, Nadia Fitri Aswin Aswin Fuadi Fuadi Fuadi Fuadi Hamdiah Hamdiah Heriyana Herman Fithra Ibrahim Qamarius Ichsan Ikramuddin Ikramuddin Ikramuddin, Ikramuddin Ilham, Iromi Intan Maulida Juliana Juliana Jullimursyida Jummaini Juni Ahyar Juni Ahyar Khaira Zikrani Malrizwa Khairina Khairina AR Khalisa, Usnul Lisa Iryani M. Subhan Maisyura Marbawi, Marbawi Mariyudi Mariyudi Mariyudi Mentari Riswanti Misbahuddin Misbahuddin Misbahuddin Misbahuddin Mohd Heikal Mohd. Heikal Mohd. Heikal Muchlis Muchlis MUCHSIN Muchsin Muchsin Muchsin Muchsin Muhammad Al Hafis Muhammad Aris Muladi Muhammad Fadil Muhammad Nazar Muhammad Nur, Mukhlish Muhammad Razie Effendi Muhammad Sahem Muhammad Yusuf Mulfachriza Mulfachriza Mulfachriza, Mulfachriza Munandar Munandar Munandar Munandar Munandar Munandar Mutia Rahmah Nadhila Isara Nadia Farmi Nadia Nadia Nadya Restianda Nazira, Iga Nengsih, Suriya Nirzalin Niswatun Munawarah Nurainun Nurainun Nurainun Nurazizah Nurlita Ahwalia Nursakinah Ritonga Putri Aklima Rahmani, Dewi Rahmaniar Rahmaniar Rahmaniar Rizka Astuti Rizki Yunanda Rizkina Putri Mahmuddin Roni, Muhammad Rusydi Abu Bakar Rusydi Abubakar Rusydi Rusydi Saharuddin Saharuddin Sahem, Muhammad Said Musnadi Sapna Biby Sapna Biby Sapna Biby Siregar, Widyana Verawaty Siswoyo Adi wijaya Siti Maimunah Solly Aryza Sutan Febriansyah Sutan Febriansyah Sutan, Sutan Sutriani Syamsul Bahri Syauki, Moh. T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Tsania Adilla Putri Verawaty Siregar, Widyana Wahyu Defrianda Wardhiah, Wardhiah Yanita Yuli Asbar Yulius Dharma Yusnidar Yusnidar Yusrizal Yusrizal Zulkifli