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All Journal EDUTECH: Jurnal Ilmu Pendidikan dan Ilmu Sosial JURNAL SIMBOLIKA: Research and Learning in Communication Study Jurnal Ilmiah Universitas Batanghari Jambi Jurnal SOLMA JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Business Management Analysis Journal (BMAJ) International Journal for Educational and Vocational Studies JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi JURNAL MUTIARA MANAJEMEN Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdihaz: Jurnal Ilmiah Pengabdian pada Masyarakat Best Journal (Biology Education, Sains and Technology) JURNAL PENELITIAN PENDIDIKAN SOSIAL HUMANIORA Jurnal Wahana Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management Journal Economic and Strategy (JES) International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Pengabdian kepada Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) International Journal of Community Service Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Bisnis Mahasiswa Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Jurnal Minfo Polgan (JMP) Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Manajemen dan Akuntansi (JURIMA) International Journal of Economics (IJEC) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) All Fields of Science Journal Liaison Academia and Sosiety Priviet Social Sciences Journal PKM Maju UDA Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Akuntansi Audit dan Perpajakan Indonesia (JAAPI) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Journal of Sustainable Economics PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Manajemen : Jurnal Ekonomi Jurnal Cendekia Ilmiah CITAKARYA Jurnal Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business Jurnal Ilmiah Manajemen Dan Kewirausahaan
Julianto Hutasuhut
Universitas Muslim Nusantara Al-Washliyah
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The Influence of Service Quality and Customer Satisfaction on Customer Loyalty at the Brastagi Gatot Subroto Supermarket Medan Elviani, Hetti; Hutasuhut, Julianto
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.218

Abstract

The purpose of this study is to examine how customer happiness and service quality affect customer loyalty at Brastagi Gatot Subroto Supermarket in Medan. This study used a quantitative methodology. Observation, recordkeeping, and questionnaires are all used as research data collection methods. The Supermarket Brastagi Gatot Subroto Medan's entire customer base makes up the research population. 150 clients of the Brastagi Gatot Subroto Supermarket in Medan served as samples for this study, which was calculated using the Hair formula. Multiple linear regression analysis utilizing the SPSS Version 25.00 application is the data analysis method. The study's findings demonstrate that customer loyalty at the Supermarket Brastagi Gatot Subroto Medan is positively and significantly influenced by service quality, with a coefficient value of 0.603, a t-count > t-table value of (10.769 > 1.6550), and a significant value of 0.000 less than 0.05. At the Supermarket Brastagi Gatot Subroto Medan, customer satisfaction has a positive and substantial impact on customer loyalty, with a coefficient value of 0.319, t-count > t-table (5.718 > 1.6550), and a significant 0.000 less than 0.05. With a value of Fcount (145.217) > Ftable (3.06), and a significance value of 0.000 0.05, the findings of the F test demonstrate that service quality and customer satisfaction simultaneously affect customer loyalty at the Supermarket Brastagi Gatot Subroto Medan. Keywords: Service Quality, Customer Satisfaction, Customer Loyalty
The Role of Employee Performance at Distribution Center PT. Indomarco Prismatama Medan Branch Based on Discipline and Work Environment Sosroaji, Muhammad Tirto; Syamsuri, Abd. Rasyid; Hutasuhut, Julianto
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.220

Abstract

This study aims to analyze the role of employee performance at the Distribution Center of PT. Indomarco Prismatama Medan Branch based on discipline and work environment. This study used a quantitative research methodology. The 54 participants in this study were all workers at the Distribution Center PT. Indomarco Prismatama Medan Branch. Saturated sampling is the technique employed. Due to the 54 employees who work at the Distribution Center PT. Indomarco Prismatama Medan Branch, all of the employees are used as research subjects. Observation, documentation studies, and questionnaires were the data collection methods employed. Multiple linear regression using the statistical product software solution (SPSS) program is the analytical approach used in this study. The findings of the study demonstrate that, at the Distribution Center of PT. Indomarco Prismatama Medan Branch, discipline has a favorable and significant impact on staff performance. The work environment at the Distribution Center PT. Indomarco Prismatama Medan Branch has a positive and significant impact on employee performance. Employee performance in the Distribution Center of PT. Indomarco Prismatama's Medan Branch is positively and significantly impacted by discipline and the work environment. The adjusted R square value for the coefficient of determination in this study was 0.811, which indicates that the factors of discipline and work environment may account for 81.9% of employee performance. Keywords: Discipline, Work Environment, Employee Performance.
Employee Performance of National Population and Family Planning Board North Sumatera, Based on: Internal Work Environment, Training and Corrective Discipline Batubara, Suci Hairunisa; Syamsuri, Abd. Rasyid; Fikri, Muhammad Hilman; Hutasuhut, Julianto
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.230

Abstract

The purpose of this study is to examine how the internal work environment, training, and corrective discipline affect the performance of the staff at the North Sumatra National Population and Family Planning Board. Quantitative research is the method employed. In this survey, 89 employees made up the population. employing saturated samples drawn from the entire population for sampling. Observation, documentation studies, and questionnaires were the data collection methods employed. Multiple linear regression using the statistical product software solution (SPSS) program is the analytical approach used in this study. The study's findings demonstrate that the National Population and Family Planning Board of North Sumatra's employees perform better as a result of their internal working environment in a favorable and significant way. The performance of the staff of the National Population and Family Planning Board of North Sumatra is positively and significantly impacted by training. The effectiveness of the North Sumatra National Population and Family Planning Board's personnel is significantly and favorably impacted by corrective discipline. The National Population and Family Planning Board of North Sumatra's staff perform better as a result of their internal working environment, training, and corrective discipline. The internal work environment, training, and corrective discipline may all account for 63.3% of employee performance according to this study's coefficient of determination (R2), which is 0.633.
Development of Serdang Bedagai Saranjana Market Based on Sustainable Entrepreneurship: Synergy of Creativity, Marketing and Collaboration Hutasuhut, Julianto; Wahyuningsih, Dini Dwi; Aprilliana, Rany; Nirmala, Ananda; Riana, Wanda; Armayana, Risdah
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 4 No. 3 (2024): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v4i3.324

Abstract

This research aims to explore the development potential of Saranjana Market in Serdang Bedagai with a sustainable entrepreneurship approach that focuses on creativity, marketing, and collaboration. This research applied a qualitative descriptive research method. Data collection techniques through direct observation, interviews and documentation, and triangulation of Saranjana market activities. The research results show that the Saranjana market has great potential to become a culinary destination around the North Sumatra region because it has succeeded in increasing visitor interest. Saranjana Market managed by BUMDes Anugrah is also able to offer iconic products by combining Banjar's distinctive culture with local culture so that it becomes an attraction that can empower local Micro and Small Enterprises (MSEs). Some of the uniqueness of the Saranjana market is the innovation in the payment system that uses reed coins, the provision of photo spots with environmentally friendly views, and Banjar art performances. The synergy of creativity, marketing, and collaboration becomes a separate strategy designed by the Saranjana market manager to realize a sustainable business. The expected outcome of this research is that the Saranjana market can make a major contribution to improving the local economy and the welfare of the people of Serdang Bedagai through sustainable entrepreneurship. Keywords: Saranjana Market, Entrepreneurship, Sustainability.
PENGARUH KUALITAS PRODUK, HARGA DAN PEMASARAN ONLINE TERHADAP KEPUTUSAN KONSUMEN PADA PERCETAKAN CV. ANAK KAMPUNG NAMORAMBE DELI SERDANG Safitri, Sekar Gita; Harahap, Nur’ain; Hutasuhut, Julianto; Sembiring, Zamaluddin
JURNAL MUTIARA MANAJEMEN Vol 10 No 1 (2025): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Untuk mengetahui pengaruh kualitas produk, harga, dan pemasaran online terhadap keputusan konsumen, baik secara parsial maupun simultan, merupakan tujuan utama dari riset ini yang dilakukan pada percetakan CV. Anak Kampung Namorambe Deli Serdang. Sebanyak 96 konsumen dijadikan sampel dalam penelitian ini, yang mengambil populasi dari konsumen CV. Anak Kampung Namorambe Deli Serdang. Instrumen pengumpulan data menggunakan kuesioner, sedangkan teknik analisis data meliputi regresi linear berganda, uji asumsi klasik, pengujian hipotesis, serta koefisien determinasi. Riset ini menghasilkan kualitas produk dengan parsial berdampak pada keputusan pembelian, karenanya bisa dilihat dari besaran thitung (2,120) > ttabel (1,985) secara besaran signifikansinya 0,037< 0,05. harga berdampak pada keputusan pembelian, karenanya terlihat dari besaran thitung (3,317) > ttabel (1,985) dengan besaran signifikansinya 0,001 < 0,05. Pemasaran online berdampak pada keputusan pembelian, karenanya terlihat dari besaran thitung (6,406) > ttabel (1,985) dengan besaran signifikansinya 0,000 < 0,05. Kualitas produk, harga dan pemasaran online berdampak dengan simultan pada keputusan pembelian terhadap percetakan CV. Anak Kampung Namorambe Deli Serdang, karenanya terlihat besaran Fhitung (145,722) > Ftabel (2,70) dengan skala signifikasi 0.000.
Peningkatan Literasi Digital dan Kapasitas Pedagogik Guru melalui Mekanisme Knowledge Sharing Berbasis Artificial Intelligence Julianto Hutasuhut; Adrial Falahi; Muhammad Rahmat; Indra Muda; Beby Masitho Batubara; Hery Syahrial; Frans Antoni Sihite; Fathin Abdullah
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i2.796

Abstract

Dalam konteks agenda nasional Menuju Indonesia Emas 2045, penguatan sumber daya manusia dan transformasi digital pendidikan merupakan prioritas strategis, sehingga pemberdayaan guru menjadi kunci keberhasilan pendidikan berkelanjutan. Studi ini melaporkan kegiatan Pengabdian kepada Masyarakat (PkM) dengan fokus pada penguatan literasi Artificial Intelligence (AI) melalui mekanisme knowledge sharing yang terstruktur. Program dirancang berbasis kebutuhan mitra yang teridentifikasi pada studi pendahuluan, yaitu rendahnya literasi AI, lemahnya kolaborasi profesional antarguru, dominasi pembelajaran konvensional, serta keterbatasan akses pelatihan berkelanjutan. Metode pelaksanaan menggunakan pendekatan andragogis-partisipatif melalui pelatihan literasi dan keterampilan memanfaatkan Artificial Intelligence, pendampingan implementasi pembelajaran hybrid berbasis AI, penguatan komunitas praktik, serta evaluasi prasosialisasi pelatihan dan pascasosialisasi pelatihan. Hasil kegiatan menunjukkan peningkatan literasi AI guru, kesiapan pedagogik digital, kesadaran etis penggunaan teknologi, dan intensitas praktik knowledge sharing. Para Guru mulai lebih tertarik memanfaatkan AI untuk pengayaan materi, asesmen formatif, dan diferensiasi pembelajaran. Pada level institusional, terlihat adanya keinginan manajemen untuk membentuk komunitas praktik knowledge sharing, hal ini mengindikasikan penguatan kapasitas organisasi dalam mengelola inovasi pembelajaran dan pendidikan yang berkelanjutan.
Co-Authors A Halim Abd Rasyid Syamsuri Abd. Halim Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Abd.Rasyid Syamsuri Adinda, Uci Adrial Falahi Ahmad Dairobi Ahmad Tarmizi Aldianto, Koko Alkausar Saragih Alya Azizah Ananda, Putri Andre Beno Syahputra Saragih Anggia Sari Lubis, Anggia Sari Anjani, Putri Dwi Anwar Efendi Harahap Aprilliana, Rany Ardhansyah Putra Ardhansyah Putra Hrp Ardhansyah Putra Hrp Armayana, Risdah Astuti Batubara, Suci Hairunisa Beby Masitho Batubara ButarButar, Burhanuddin Dalimunthe, Ritha F. Danil, Frian Daulay, Amelia Mufti Dwi Indah Lestari Dwi Nur Akbar Dwi Saraswati Dwi Saraswati Ega Siddik Ega Siddik Elviani, Hetti Emelia Rahmadany Putri Gami Emelia Rahmadany Putri Gami Fathin Abdullah Fathin Abdullah Fathin Abdullah Feni Damayanti Frans Antoni Sihite Gami, Emelia Rahmadany Putri Ginting, Ayu Taniya Gita Wardani Hadian, Arief Harahap, Nurain Harahap, Nur’ain Harahap, Payung Hasibuan, Alamsyah Hasibuan, Hadi Saifullah Hasibuan, Melisa Zuriani Heni Pujiastuti Henny Henny, Henny Hery Syahrial Hidayat, Toni Husaini, Marisa Hutasuhut, Khairul Ali Iga Wahyuni Indra Muda Indrawan, Muhammad Gita Intan Ramadhani Irma Raudhatul Jannah Pasaribu Irmayanti Irmayanti Lasma Melinda Siahaan Lestari, Ainun Lismai Saroh Lubis, Ilham Lubis, Tukimin Lukman Nasution M.Dhani Habra Maulia Sri Dewi Maya Nur Aini Maysarah, Jihan Mega Faradilla Mega Faradilla Monica Dwi Suci Muhammad Dimas Alfahri Muhammad Gilang Anugrah Muhammad Hilman Fikri Muhammad Rahmat Muharis Muharis Mukti, Ridho Mulyono, Hardi Mutawaqil Bilah Tumanggor Mutholib, Mutholib Nainggolan, Solawati Nana Hadisti Nirmala, Ananda Nurain Harahap Nurain Harahap Nurhasanah, Shafrina Nur’ain Harahap Ova Novi Irama Pitria Nurul Saputri Pratama, Nugraha Rahmat, Muhammad Rasyid Syamsuri, Abd. Riana, Wanda Ridwan Riyani Zannatul Fitri Daulay Rizka Nadia Rambe Rizki, Vitri Dea Safina, Wan Dian SAFITRI, SEKAR GITA Saragih, Al Kausar Sembiring, Zamalludin Sembiring, Zamaluddin Shita Tiara Siambaton, Rida Safira Siddik, Ega Sihite, Frans Antoni Siregar, Baginda Sorik Siti Lam'ah Nasution Siti Nurhaliza Solawati Nainggolan Solawati Nainggolan Sonia Mayuni Ritonga Sosroaji, Muhammad Tirto Sri Dewi, Maulia Surya Wardani Toni Hidayat Tukimin Tukimin Vina Septiani, Vina Wahyuningsih, Dini Dwi WARUWU, KHAMO Wirananda, Henny Andriyani Yayuk Yuliana Yudha Afridiansyah Yuni Shara Yunita Putri Irwan Somba