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All Journal Jurnal Manajemen Teknologi Proceeding Seminar LPPM UMP Tahun 2014 International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) The Management Journal of Binaniaga Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Inovator : Jurnal Manajemen Jurnal Sosial Humaniora JURNAL VISIONIDA IKRA-ITH EKONOMIKA Jurnal Administrasi dan Manajemen Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) JURMA : Jurnal Program Mahasiswa Kreatif Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Indonesian Journal of Social Research (IJSR) Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Journal Of Human And Education (JAHE) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Formosa Journal of Applied Sciences (FJAS) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Social And Economics Research Profit: Jurnal Manajemen, Bisnis dan Akuntansi Transformasi: Journal of Economics and Business Management Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen International Journal of Applied Economics, Accounting and Management (IJAEAM) Manis : Jurnal Manajemen dan Bisnis Karimah Tauhid International Journal of Management and Business Intelligence (IJMBI) Blantika : Multidisciplinary Journal Neraca Manajemen, Akuntansi, dan Ekonomi journal of social and economic research J-CEKI Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Manivest: Jurnal Manajemen, Ekonomi, Kewirausahaan, Dan Investasi
Erni Yuningsih
Universitas Djuanda
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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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Peran Minat Beli dalam Memediasi Pengaruh Media Sosial, Electronic Word of Mouth, dan Citra Merek Terhadap Keputusan Pembelian Ramen Ramie Fadhilah, Digan Zahroh; Silaningsih, Endang; Yuningsih, Erni
Jurnal Ilmiah Global Education Vol. 6 No. 3 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i3.3926

Abstract

The development of the Food and Beverage (F&B) industry continues to increase. This increase is an opportunity for various business actors, one of which is Ramen Ramie Kemanggisan. However, consumer purchasing decisions for Ramen Ramie have decreased, allegedly due to the lack of utilization of marketing media. This study tested social media, eWOM, brand image, and purchase interest both simultaneously and partially on consumer purchasing decisions. The sampling technique used a non-probability sampling technique with a purposive sampling method. The research sample was 100 respondents using the Lemeshow formula. The data analysis technique used was descriptive verification analysis, validity and reliability tests, path analysis, and classical assumption tests. The results of the study showed that both simultaneously and partially there was a positive and significant influence of social media, electronic word of mouth (eWOM), and purchase intention on purchasing decisions. However, brand image did not have a simultaneous and partial effect on purchasing decisions. The implications of this study are to enrich empirical evidence related to the role of purchase intention in mediating social media, electronic word of mouth (eWOM), brand image on purchasing decisions of Ramen Ramie, and can be used as material for improvement for the company.
Co-Authors Abdurohim Abdurohim Abdurrozaq, Riyan Afridzal, Dydan Agtariza Wulanda Suci Padi Ajrina Ajrina Ajrina, Ajrina Almajah, Siti Nur Ambarwati Rahayu Amri, Fahrizal Andy Lasmana Anggrayanti, Rantika Ardianti . Aripa Firdaus Assaghaf, Said Riziq Astrid Chairunisa Aurelia Della Putri Awa, Awa Ayu Widiya Sari Ayun, Mutiara Qurota Azizah, Annisa Suci Nur Betty Rahayu Ch, Irwan Chandra Ayu Pramestidewi Cindy Octavia Febriany Crebas, Dennis Octavian Deni Firmansyah Desi Desi, Desi Desty Hotifatruwosa Dewantara, Haidar Dian Hermawan Dian Indah Sari Didi Didi Digan Zahroh Fadhilah Dina Marlina, Dina Dinda Amalia Donny Dharmawan Dwi Gemina Endang Silaningsih Endang Sundari Erni Kusmiarti Fadhilah, Digan Zahroh Fadillah, Affandi Ilham Fadillah, Muhammad Fajar Feb Amni Hayati Febrianti, Alifia Ayu Fikri, Jihad Fitri Catur Andreani Gita Atiatul Uzma E Gotfridus Goris Seran Gunawan, Rachmat Hadi, Silviana Marwa Hamdan Hamdan Hanifa Nurul Hida Hakim Hardiana, Hardiana Hardiansyah . Hardiansyah Hardiansyah Henky Hendrawan Hotifatruwosa, Desty Ikhwan Zaenudin Ikram Yakin Indra Cahya Kusuma Indra Indra Indra Krishernawan Ingka Andriani Irham Maolana Ismartaya Ismartaya Ismartaya Ismartaya Ismartaya Ismartaya, Ismartaya Jailani, M. Rachmat Jericho Aditya Vandy Kartini, Tini KOMALASARI, RINI Kurnialih Kurniawan Dwitama, Kiki Kusumaningrum, Indah Ayu Listiyana, Eva Loso Judijanto Lulu Julia M. Gusnul Rifky M. Rachmat Jailani Maharani Utami Destiansyah Mahmudah, Mariam Maulana, Lucky Hikmat Moch. Ichsan Nugraha Moh. Heriski Ramadan Muhamad Fachmi Ramadhan Muhamad Rizki Maulana Muhammad Yusuf Muhsin, M Zainil Mulya, Gilang Pratama MULYADI Mulyadi, Musa Mutiara Rengganis Mutiara Rengganis Neng Ajeng Ayu Lestari Mubarok Ni Luh Kardini Nisa, Nida Khoerun Nispi Yani Sya'banniah Nispi Yani Sya’banniyah Nur Jihana Nurastri Mustika, Siti Juwita Nurfalah, Rima Febriyanti Nurlinda, Della Zulfia Nurmansya, Andry Nuryana, Bagus Paksilodra, Jaka Palahudin Palahudin, Palahudin Praditya, Andita Putri, Adistiasari Kencana Rachmat Gunawan Rahmawati, Gita Ramadhanti, Alicia Recika Recika Recika, Recika Rifki Chandra Giri Rifky Ramadhan, Muhamad Rimadini, Amalia Riny Kusumawati Ristawati Rizky Aditya Rizky Titis Agustianto Robiansyah Roy Setiawan Saepul Anwar Sahnaz, Novalinda Salsabila , Lesya Adinda Samsuri Samsuri . Samsuri Samsuri Sastrawan, Berry Sebastian, Allan William Seftia, Pera Pujiawati Shafa Shafiyyah Rahmatul Umma Sidiq , Muhammad Hilman Siti Inayatun Sabilla Siti Nurhayati Sari Sri Harini Sri Harini Sri Harini Suci Nuralita Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Suparman Suryani, Danu Susi Hambany Susilawati, Mita Suyati - Suyati Suyati Sya'banniah , Nispi Yani Tiara Indah Sari Tini Kartini Tini Kartini Tini Kartini Titis Agustianto, Rizky Umi Narimawati Vinno Petrus Manoppo Wardhana, Adhitya Ikhsani Warkianto Widjaja Widia Aulia Rahmah Wulan Sari, Vanny Wulanda Suci Padi, Agtariza Wulansari K, Rr. Retno Yudho Prihantoro, Dwi Yulianingsih Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Yuni Yuningsih Zaenudin, Ikhwan Zahra, Keyla Alya Zulfa Naila Sya'diah, Chinta