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Erlinda Erlinda
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The Mediating Role of Trust in the Influence of Influencer Credibility and Shopping Experience on Repurchase Intention E-commerce Fitri, Nurul Amalia; Lastri, Surna; Erlinda, Erlinda; Murhadi, Thasrif
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 4 (2025): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i4.8133

Abstract

The role of trust is becoming increasingly important in building consumer loyalty in the competitive e-commerce era. This study aims to analyze the role of trust mediation in the relationship between influencer credibility and shopping experience on repurchase intention in e-commerce. The study uses a quantitative approach with the variables of influencer credibility, shopping experience, trust, and repurchase intention. Data was collected through a questionnaire from 397 students from seven universities in Banda Aceh with the criteria of having made a transaction on the Shopee platform, as a representation of one of the largest e-commerce in Indonesia. Data analysis was carried out using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that influencer credibility and shopping experience had a positive effect on trust, and trust mediated the influence of both on repurchase intent. These findings confirm that trust is a key factor in increasing consumer loyalty in e-commerce. Practically, the study emphasizes the importance of building influencer credibility and creating a positive shopping experience to encourage repurchases. The originality of the research lies in its focus on students as a segment of potential consumers by placing trust as a mediating variable in the context of e-commerce.
Co-Authors Abdul Rozak Ade Abdul Rozak Ade Kurniawati, Ade Kurniawati Agus Ariyanto Agustina Ahmad Guspul Al - Hafiz, Nofri Wandi Al-Hafiz, Nofri Wandi Amalia Larasati Amalia, Nurul Putri Amri, Paizal Andar Indra Sastra Ani Nur Fauziah Anwar, Humaira AP Putra, Ari Apri Denta, Agung APRILIANA, APRILIANA Aprizal Aprizal Aprizal Aprizal AS Siddiki, Muhammad Mahfut Asmaryetti, Asmaryetti Auliana Mukthi Awerman Awerman Ayu Melati Ningsih Basya, Sri Raudah Chairani, Sri Chairul Bariah Chana Nafisah Debora Paninsari Denanda Yustika Sari Dian Mukti Handini Dinda Yarshal, Dinda Dwipa Junika Putra Ediwar Ediwar Eka Septi Wijayanti Elgamar Syam Elgamar, Elgamar Elsa Arina Ernida, Ernida Fadhilah, Laina Fahrurizal Muldiana, Fahrurizal Muldiana Fatimah, Syaiyidatul Nur FEBRI HASWAN Febriani, Suci Fitri, Mira Eka Fitri, Nurul Amalia Hafiz, Nofri Wandi Hahury, Hendri Dony Haila, Hidayatullah Haqqi, Iqbal Rahmatull Harianja Harianja Harianja, Harianja Hasnita, Erly Hazmanan Khair, Hazmanan Helpi Nopriandi Heri Maria Zulfiati, Heri Maria Hidayat Hidayat Ida Royani Irdawati Irdawati Irni Oktavia Jamaan, Arzul Jasri Jasri Jasri, Jasri juliana, rena KADIR, ERNIDA Khoiriah, Nikmatul Krisniawati, Neni Ladewi, Yuhanis Loi, Emerensia E Lubis, Lisa Anggia Luluk Ria Rakhma M Hasyim Siregar M Yusfahmi M. Hasim Siregar Mardhiah, Eni Marlizar, Marlizar Mega Nugraha Meri Susanti Mirza Mirza Mohamad Nikmatulloh Mourend Devegi Mukhti M, Auliana Murhadi, Thasrif Nabila Dwi Adianti Nawa, Khairun Nofri Wandi Al - Hafiz Nofri Wandi Al-Hafiz Nofri Wandi Hafiz Nofriadi Nofriadi Nurfrida Aulia Tiarani Nursyirwan Nursyirwan Nuzulman Nuzulman Oppier, Hermi . Presilawati, Febyolla Putra, Dwipa Junika Rabby Nazli Raras Arum Putri Rio Galang Muslim Ritonga, Farhan Ardian Riva Amelia Ramadhani Rizal Alfaqih Sari , Eni Novita Sari, Wulan Tanisa Serlin Damaiyanti Haria Shakira, Annisa Sherly Ferdinandus Sirait, Dahlia Siregar, M Hasyim Siregar, M. Hasim Siregar, Nur Salimah Sofwan Chanan Sri Chairani Sujarwo Sujarwo Sulfitra Sulfitra Sulfitra, Sulfitra Sunarto Sunarto Surherni Surna Lastri Susas Rita Loravianti Teuku, Fadhlul Thalia, Putri Thalia Tusakdiah, Livia Tril Welia Finoza Wilma Sriwulan Winda Windiyani, Winda Windiyani Wiri Septi Handayani Yesriva Nursyam Yusfahmi, M Yusfil, Yusfil Yusuf, Yuslaidar - Zaenal Muttaqin Zulkifli Zulkifli