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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN MOTIVASI AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of Innovation in Management, Accounting and Business Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Jurnal Riset Akuntansi Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Joong-Ki Menulis: Jurnal Penelitian Nusantara
Titik Rosnani
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Workload and working hours effect on employees work-life balance mediated by work stress Natanael, Kevin; Iman Kalis, Maria Christiana; Daud, Ilzar; Rosnani, Titik; Fahruna, Yulyanti
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1756

Abstract

Work-life balance and work stress is an important aspect to consider nowadays. A good work-life balance has a positive impact on employee productivity and well-being. However, high workload pressure and long working hours can disrupt that balance. This study aims to analyze the influence of Workload and working hours on employees work-life balance mediated by work stress. This research took place or objective at PT Perkebunan Nusantara XIII employees. PT Perkebunan Nusantara XIII is one of the state-owned companies. This research used descriptive quantitative research using the survey method with total 267 respondent. This study used a five-point Likert scale. In this study, measurement and analysis used Structural Equation Modeling (SEM) with AMOS 24 statistical tools. The results of this study indicate that only two hypotheses are accepted, and the remaining five hypotheses are rejected. This study shows that Workload has a positive and significant effect on Work-Life Balance, and Work Stress has a positive and significant effect on Work-Life Balance. Meanwhile, Workload negatively affects Work Stress, Working Hours negatively affect Work Stress, and Working Hours negatively affects Work-Life Balance. Work Stress does not intervene in the influence of Workload and Working Hours on Work-Life Balance
Optimalisasi UMKM Hasil Pertanian Nanas melalui e-Commerce di Era Digitalisasi Dusun Bukit Asam Desa Antibar Nafisiyanda, Nafisiyanda; Rosnani, Titik; Ananda, Fitri Abhellia; Sari, Vriska Monia; Audina, Riska; Agfar, Defran Sutan
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5820

Abstract

The Bukit Asam Hamlet area has great potential in the agricultural sector, especially pineapple. In this hamlet, the community has processed their agricultural products into pineapple dodol which is in demand, especially during holidays. However, UMKM actors here still experience obstacles in marketing their products. In the midst of rapid digitalization, farmers should be able to take advantage of e-commerce as an opportunity to reach a wider market, both nationally and internationally. Unfortunately, the Bukit Asam Hamlet community still does not understand how to utilize this technology. This community service aims to expand the reach and services of UMKM actors with marketing training through e-commerce. The methods used in this article are observation, interview, and documentation methods. The method is carried out directly which we have done and provided marketing training through e-commerce. By utilizing e-commerce, they can market products more effectively, and reach consumers more widely, as well as increase profitability and business sustainability. The results of the study in this article show that the integration of e-commerce in the agricultural sector provides great potential in increasing efficiency and profitability and expanding the reach of target markets in product marketing.
The Impact of product quality and celebrity endorsment on purchase decision: Brand image as mediation Ananda, Putri; Hendri, M. Irfani; Purmono, Bintoro Bagus; Rosnani, Titik; Karsim, Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.378

Abstract

The tea processing industry has experienced rapid development. Tea production in Indonesia ranks among the top five largest tea-producing countries, with a total production of 136.80 tons in 2022. This creates promising business opportunities for tea beverage enterprises, evident in the proliferation of various contemporary tea-based drinks offered by numerous brands and outlets emerging within Indonesian society. One notable example is Es Teh Indonesia. PT Es Teh Indonesia is a local brand specializing in contemporary tea beverages, established in 2018 and currently operating 945 outlets. This research examines the influence of celebrity endorsement and product quality on purchasing decisions, with brand image as an intervening variable in Es Teh Indonesia. The hypotheses formulated in this study will be tested using causal research. Data collection will be carried out by distributing questionnaires to 225 respondents using purposive sampling techniques. Structural Equation Modeling (SEM) will be employed with the assistance of AMOS 24 for data analysis. The research findings reveal that product quality has a positive and significant impact on brand image, celebrity endorsement has a positive and significant effect on brand image, brand image significant influences purchase decisions, product quality has a positive and significant impact on purchase decisions, and celebrity endorsement positive and significant affects purchase decisions.
The influence of cafe atmosphere, food quality and product variety on revisit intention with customer satisfaction as a mediation variable in CW Coffee West Kalimantan Alessandro, Muhammad Jerry; Syahbandi, Syahbandi; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.382

Abstract

This research examines the influence of cafe atmosphere, food quality, and product variety on revisit intention, with customer satisfaction as a mediating variable at CW Coffee West Kalimantan. Coffee is a drink that is highly sought after and consumed throughout the world. In 2020, total coffee consumption throughout the world is estimated to reach around 167 million kg. In Indonesia, data shows an increasing trend in coffee consumption, with significant growth over the last seven years, having an impact on the growth of the coffee industry in this country. One of the striking coffee shops in West Kalimantan is CW Coffee. The popularity graph shows that CW Coffee dominates compared to other competitors. CW Coffee is a local brand that started in Pontianak City, and has developed in the West Kalimantan area. In the face of increasingly fierce competition in this industry, this research aims to understand the factors that influence revisit intention at CW Coffee. Several factors that can influence revisit intention include cafe atmosphere, food quality, product variety, and customer satisfaction. In this case, customer satisfaction is considered as a mediating factor that connects these factors with revisit intention. This research uses quantitative methods and focuses on cause-and-effect relationships between variables. Data was collected through a questionnaire with a 5 point likert scale, and the research sample consisted of 220 respondents who were CW Coffee consumers. Data analysis uses Structural Equation Modeling (SEM) with AMOS 24 statistical tools. The results of this research are expected to provide deeper insight into the factors that influence consumers repurchase intentions at CW Coffee, which in turn can help companies improve their marketing strategies and service to customers.
The influence of reward, work-life balance on employee retention: The mediating effect of Job satisfaction Generation Z employees in West Kalimantan Syal, Adrian; Rosnani, Titik; Daud, Ilzar; Kalis, Maria Christiana Iman; Hendri, M. Irfani
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.384

Abstract

Generation Z is a generation that is dominating the working world at this time, Generation Z is known as a generation that shows low loyalty and retention. Some studies prove that Gen Z tends to leave the company because they feel dissatisfied with the job and want to explore their career. This study examines and analyzes the relationship and influence between rewards and work-life balance on employee retention with job satisfaction as a mediating relationship. The type of research is explanatory quantitative research, this research was developed using structural equation modeling (SEM) and its implementation using AMOS 24. The population in this study were generation Z employees in private trade organizations in West Kalimantan. A total of 219 people were sampled by the purposive sampling method with the following criteria: Employees working in private organisations in the field of trade in West Kalimantan, minimum age criteria of 18-26 years with a working period of more than 6 months in West Kalimantan. The results of the study supported the hypothesis that was constructed by stating that there is an influence between the independent variable, mediating variable and the dependent variable. This study found that rewards and work-life balance have a positive and significant effect on employee retention and job satisfaction of the employees. The research also shows that job satisfaction is able to significantly mediate between either rewards or work-life balance on employee retention.
Customer experience and brand image on loyalty through customer satisfaction of Erigo consumers Firdaus, Angelika; Rosnani, Titik; Listiana, Erna; Setiawan, Harry; Fitriana, Ana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.386

Abstract

The increasing number of competitors emerging in the market compete to create various product variants and increasingly unique marketing strategies to be liked by consumers, especially in the fashion industry. This research will examine the extent of the influence of customer experience and brand image on customer loyalty through customer satisfaction among Erigo consumers in Indonesia. This type of research is quantitative research with the population in this study being the entire population of Indonesia who use Erigo-branded clothing. The sample in this study is Erigo branded-clothing consumers who have purchased Erigo-branded clothing at least two times and are aged over 18 years. The sampling technique used in this study is nonprobability sampling of 234 respondents. In this study, customer experience and brand image are the independent variables. The intervening variable is customer satisfaction, which is connected to the primary independent variable towards the dependent variable, customer loyalty. The results reveal that customer experience and brand image positively impact on customer loyalty though only the former has significant impact. Besides, both customer experience and brand image have positive and significant influence on customer satisfaction while customer satisfaction is positively and significantly corelated with customer loyalty. The existance of customer satisfaction as the mediating variable even strengthen this impact. Overall, the more experience customers get from purchasing Erigo’s products and the higher brand image Erigo build, the more satisfied and loyal the customers will be.
Do brand image, product quality impact eiger bags repurchase intention? Nurhadi, Nurhadi; Ramadania, Ramadania; Listiana , Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.396

Abstract

The aim of this research is to delve into the dynamics of consumer behaviour and its relationship with brand image, product quality, brand trust, and repurchase intention, focusing on the Eiger brand. The study employs a causal method, collecting data through questionnaires from 227 Eiger product users in Indonesia, utilizing purposive sampling techniques. Data analysis is conducted using Structural Equation Modeling (SEM) and AMOS 24, with measurements of brand image, product quality, brand trust, and repurchase intention variables. The findings indicate that brand image and product quality have a positive and significant impact on repurchase intention, with brand trust acting as a mediator that strengthens this relationship. This research provides valuable insights into understanding the contributions of brand image, product quality, and brand trust in influencing consumer repurchase intentions. Marketing and brand development strategies are recommended to maintain the competitive edge of Eiger in the outdoor equipment market. Research limitations include restricted variables and study subjects, suggesting that future research could expand analyses to external factors and comparisons with key competitors to enhance the understanding of consumer dynamics.
Entrepreneurial orientation, social media affect SMEs marketing performance in West Borneo Hendri, Markus; Fahruna, Yulyanti; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.399

Abstract

This research investigates the influence of entrepreneurial orientation and the use of social media on the marketing capabilities and marketing performance of Small and Medium Enterprises (SMEs) in West Borneo. The results show that entrepreneurial orientation has a positive effect on marketing ability and marketing performance, while the use of social media has a positive impact on marketing ability. However, the use of social media does not have a significant effect on marketing performance. This research uses a five-point Likert scale and applies Structural Equation Modeling (SEM) with the AMOS 24 statistical tool. These findings provide insight for business owners and stakeholders in improving their marketing performance in the current digital era.
Influence of content, influencer, and product innovation on scarlett’s brand awareness through event marketing Theresa, Erica; Rosnani, Titik; Afifah, Nur; Purmono, Bintoro Bagus; Setiawan, Harry
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.402

Abstract

Scarlett faces the challenge of reconciling its top rank in body lotion sales with a secondary position in overall product sales. This problem underscores the crucial need for Scarlett to apply effective marketing strategies to enhance public awareness and promote its diverse product range amid escalating competition in the market. This study aims to analyze the variables influencing brand awareness of Scarlett in Indonesia's highly competitive beauty industry. This research introduces a novel paradigm by incorporating event marketing as a variable mediating content marketing, influencer marketing, and product innovation for Scarlett. The method used in this research is Structural Equation Modeling (SEM) with the AMOS statistical tool. Data is collected through a questionnaire, with 228 respondents from Scarlett's audience. Findings demonstrate the significant influence of content marketing, influencer marketing, product innovation, and event marketing on Scarlett's brand awareness. The research also shows that event marketing can effectively serve as a mediating variable. The study's implication is to guide businesses in formulating effective marketing strategies and enhancing market positions in the dynamic digital landscape, emphasizing that brand awareness can be improved by strategically integrating event marketing with other promotional efforts, thereby contributing to a more comprehensive marketing approach.
DETERMINANTS AND CONSEQUENCES OF WORK-LIFE BALANCE Rosnani, Titik; Daud, Ilzar; Theresa, Revilia; Kalis, Maria Christiana Iman; Fahruna, Yulyanti
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 12 No. 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.63084

Abstract

The work-life balance has become an important issue in the fast-paced and demanding work environment today. This study aims to analyze the determinants and consequences of work-life balance by examining the influence of working hours and job burnout on employee well-being, with the work-life balance as a mediating variable. It involved 100 active employees from the Local Government-Owned Water Utility of Pontianak City, chosen through a purposive sampling method. The data was collected using a questionnaire and analyzed using Structural Equation Modeling "“ Partial Least Square (SEM - PLS). The results reveal that the job burnout has a significant effect on both the work-life balance and employee well-being. However, the working hours does not have a significant effect on both the work-life balance and employee well-being. Additionally, the work-life balance has a significant effect on the employee well-being. Furthermore, this study confirms that the work-life balance is able to mediate the effect of job burnout on the employee well-being, but it is not able to mediate the effect of working hours on the employee well-being. These results provide managers and HR practitioners with insights into how to improve the employee well-being through effective working hours plans, job burnout reduction, and work-life balance programs.JEL: I31, I39.
Co-Authors Agfar, Defran Sutan Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Alessandro, Muhammad Jerry Ana Fitriana Ananda, Fitri Abhellia Ananda, Putri Angga Tritisari Anggraini Anggraini Anwar Azazi Apriandika, Muhammad Nahruddin Aprilyandini, Kanti Aqsa, Daffa Fernanda Ardia, Rifana Uthri Arman Jaya Asih Idha Listiyowati Audina, Riska Barkah, Barkah Bernadus Roky Saputra Daniel Happy Putra Daud, Ilzar Denny, Valentinus Deny Ariyanto Desy Septiani Dody Pratama Marumpe Eduardus Gery Palawakng Erna Listiana Fahri Fahri Fahruna, Yulyanti Fasya Halwa Humairah Fauzan, Rizky Firdaus, Angelika Fitri, Ranti Madona Hafizi, Mohamad Harry Setiawan Hasanudin Hasanudin Hendri, M. Irfan Hendri, Markus Heriyadi Heriyadi, Heriyadi Herlina, Desi Hidayat Hidayat Ignatia, Juliana Ikram Yakin Irdhayanti, Efa Istikarani, Miranda Kalis, Maria Christiana Iman Karsim, Karsim Liani Listiana , Erna M. Irfani Hendri M.Khairul Anwari Maria Christiana Iman Kalis, Maria Christiana Maryadi, Romi Meliani, Azzalia Miranda, Fina Monika, Utin Vera Muhammad Afif Mustaruddin Mustika, Uray Ndaru Nafisiyanda, Nafisiyanda natanael, Kevin Novelia Novelia, Novelia Nur Afifah Nurhadi Pramana Saputra Purmono, Bintoro Bagus Putri Kholifah Putri, Haliza Nabila Putri, Rizki Wahyuni Ramadania Ramadania Ramadania, Ramadania Ramadhan, Ashriansyah Ramadhan, Rizani Ristyawan, M. Ridwan Sari, Vriska Monia Saskia Sigit Ardi Saputra Sigit Wicaksono, Angga Sri Langgeng Ratnasari Sulastri, Ria SULISTIOWATI Sulistiowati Sulistiowati Syahbandi Syahbandi Syahputri, Anggraini Syal, Adrian Tatia, Tatia Theresa, Erica Theresa, Revilia Titinawati, Titinawati Wenny Pebrianti