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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN MOTIVASI AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Ilomata International Journal of Management Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of Innovation in Management, Accounting and Business Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Jurnal Riset Akuntansi Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ragam Pengabdian Joong-Ki Menulis: Jurnal Penelitian Nusantara
Titik Rosnani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Entrepreneurial orientation, social media affect SMEs marketing performance in West Borneo Hendri, Markus; Fahruna, Yulyanti; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.399

Abstract

This research investigates the influence of entrepreneurial orientation and the use of social media on the marketing capabilities and marketing performance of Small and Medium Enterprises (SMEs) in West Borneo. The results show that entrepreneurial orientation has a positive effect on marketing ability and marketing performance, while the use of social media has a positive impact on marketing ability. However, the use of social media does not have a significant effect on marketing performance. This research uses a five-point Likert scale and applies Structural Equation Modeling (SEM) with the AMOS 24 statistical tool. These findings provide insight for business owners and stakeholders in improving their marketing performance in the current digital era.
Influence of content, influencer, and product innovation on scarlett’s brand awareness through event marketing Theresa, Erica; Rosnani, Titik; Afifah, Nur; Purmono, Bintoro Bagus; Setiawan, Harry
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.402

Abstract

Scarlett faces the challenge of reconciling its top rank in body lotion sales with a secondary position in overall product sales. This problem underscores the crucial need for Scarlett to apply effective marketing strategies to enhance public awareness and promote its diverse product range amid escalating competition in the market. This study aims to analyze the variables influencing brand awareness of Scarlett in Indonesia's highly competitive beauty industry. This research introduces a novel paradigm by incorporating event marketing as a variable mediating content marketing, influencer marketing, and product innovation for Scarlett. The method used in this research is Structural Equation Modeling (SEM) with the AMOS statistical tool. Data is collected through a questionnaire, with 228 respondents from Scarlett's audience. Findings demonstrate the significant influence of content marketing, influencer marketing, product innovation, and event marketing on Scarlett's brand awareness. The research also shows that event marketing can effectively serve as a mediating variable. The study's implication is to guide businesses in formulating effective marketing strategies and enhancing market positions in the dynamic digital landscape, emphasizing that brand awareness can be improved by strategically integrating event marketing with other promotional efforts, thereby contributing to a more comprehensive marketing approach.
DETERMINANTS AND CONSEQUENCES OF WORK-LIFE BALANCE Rosnani, Titik; Daud, Ilzar; Theresa, Revilia; Kalis, Maria Christiana Iman; Fahruna, Yulyanti
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.63084

Abstract

The work-life balance has become an important issue in the fast-paced and demanding work environment today. This study aims to analyze the determinants and consequences of work-life balance by examining the influence of working hours and job burnout on employee well-being, with the work-life balance as a mediating variable. It involved 100 active employees from the Local Government-Owned Water Utility of Pontianak City, chosen through a purposive sampling method. The data was collected using a questionnaire and analyzed using Structural Equation Modeling "“ Partial Least Square (SEM - PLS). The results reveal that the job burnout has a significant effect on both the work-life balance and employee well-being. However, the working hours does not have a significant effect on both the work-life balance and employee well-being. Additionally, the work-life balance has a significant effect on the employee well-being. Furthermore, this study confirms that the work-life balance is able to mediate the effect of job burnout on the employee well-being, but it is not able to mediate the effect of working hours on the employee well-being. These results provide managers and HR practitioners with insights into how to improve the employee well-being through effective working hours plans, job burnout reduction, and work-life balance programs.JEL:   I31, I39.
Pengaruh Beban Kerja dan Kompensasi terhadap Intention to Stay dengan Kepuasan Kerja sebagai Mediasi Ramadhan, Ashriansyah; Rosnani, Titik; Hasanudin, Hasanudin; Jaya, Arman
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1132

Abstract

This study aims to analyze the effect of workload and compensation on intention to stay, both directly and through the mediation of job satisfaction among modern Coffee Shop employees in Pontianak City. The population of this study consists of modern coffee shop employees in Pontianak, with a sample of 172 respondents. The data analysis method uses Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results show a significant negative effect of workload on job satisfaction and intention to stay, a significant positive effect of compensation on job satisfaction and intention to stay, a significant effect of job satisfaction on intention to stay, and a mediating role of job satisfaction in the relationship between workload and compensation with intention to stay. This study is expected to contribute to coffee shop management in Pontianak by encouraging attention to workload and compensation in order to improve employee job satisfaction and intention to stay.
Towards Organizational Citizenship Behavior and Religious Performance Ramadania, Ramadania; Rosnani, Titik; Ratnasari, Sri Langgeng; Fauzan, Rizky; Apriandika, Muhammad Nahruddin
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.3927

Abstract

The tendency of Islam is very thick in the Integrated Islamic Kindergarten (TKIT) and Integrated Islamic Elementary School (SDIT) circles. However, several schools focusing on increasing religious performance and management still need to fully interpret the role of organizational citizenship behaviour (OCB). The study concentrates on the role of OCB as a mediator in influencing spiritual motivation and spiritual leadership on religious performance in one of the kindergarten and primary schools from West Kalimantan. Quantitative methods, where in-depth exploration through surveys applies, support us, teachers and teaching staff. Resource persons were determined by a disproportionate stratified random sampling technique totalling 409 participants. We chose path analysis to interpret the data, so there are five essential points. The findings in the first model show that spiritual motivation and leadership have a significant effect on OCB. In the second model, spiritual motivation and OCB also significantly affect religious performance, whereas spiritual leadership does not. The implications of the output analysis indicate that the more spiritual motivation and spiritual leadership increase, the more it encourages OCB. Too, the more spiritual motivation and OCB increase, it also stimulates religious performance in the long term.
TRANSFORMASI UNIVERSITAS TANJUNGPURA DARI PERGURUAN TINGGI NEGERI BADAN LAYANAN UMUM MENUJU BADAN HUKUM: STRATEGI PADA MASA TRANSISI DALAM ASPEK SUMBER DAYA MANUSIA Hidayat, Hidayat; Rosnani, Titik; Daud, Ilzar; Sulistiowati, Sulistiowati
Equator Journal of Management and Entrepreneurship (EJME) Vol. 14 No. 1 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i1.104365

Abstract

The transformation of Universitas Tanjungpura (Untan) from a Public Service Agency State University (PTN-BLU) to a State University with Legal Entity status (PTN-BH) represents a strategic step aimed at enhancing institutional autonomy, flexibility, and competitiveness. This transition entails fundamental changes in governance, including the management of Human Resources (HR). This journal article examines the challenges and strategies of HR management during the transition period toward PTN-BH status. The study employs a qualitative research method with a case study approach, utilizing document analysis and in-depth interviews with key stakeholders at Universitas Tanjungpura. The findings identify several key challenges: (1) the need to align employment regulations from the BLU framework to the legal entity model, (2) the enhancement of HR competencies to manage expanded institutional autonomy, (3) the transformation of organizational culture toward outcome-oriented performance, and (4) the transition of remuneration and incentive systems toward performance-based schemes. The article proposes several strategic measures, including intensive communication and socialization, the formulation of clear and equitable implementing regulations, comprehensive and sustainable capacity-building programs, and the development of transparent and objective performance appraisal systems. It is concluded that the success of the transition largely depends on the readiness and effective management of human resources. Therefore, HR transition strategies must serve as a fundamental pillar and top priority throughout the entire process of institutional transformation.
Meningkatkan Kesadaran Akan Pentingnya Sertifikasi Halal Bagi Pelaku UMKM Di Kecamatan Pontianak Barat Desy Septiani; Fahri Fahri; Anggraini Anggraini; Titik Rosnani
Jurnal Nusantara Berbakti Vol. 2 No. 1 (2024): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i1.319

Abstract

The halal lifestyle has also experienced significant development both in Indonesia and in the world. In facing the era of globalization and intense business competition, Micro, Small and Medium Enterprises (MSMEs) in West Pontianak District are required to continue to adapt to changes and meet higher quality standards. However, there is still a lack of awareness among MSME actors in the District about the importance of halal certification. This will have an impact on losing their market share, especially among people who are increasingly aware of the halality of the products they consume. The type of method for implementing community service activities is a participatory dialogue seminar which is carried out by inviting 40 selected MSME players in the district to understand more deeply the importance and how to obtain certification. It is hoped that effective strategies can be found to increase the implementation of this certification among MSMEs in this region.
Pemberdayaan Ekonomi Masyarakat Melalui Edukasi Literasi Keuangan, Inovasi Produk, Dan Digitalisasi Umkm Di Dusun Karya Bhakti Putri Kholifah; Titik Rosnani; Eduardus Gery Palawakng; Fasya Halwa Humairah; Bernadus Roky Saputra; Saskia
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.15100

Abstract

Program Kuliah Kerja Mahasiswa-Pengabdian kepada Masyarakat (KKM-PKM) ini dilaksanakan di Dusun Karya Bhakti, Desa Jeruju Besar, Kecamatan Sungai Kakap, Kabupaten Kubu Raya, Kalimantan Barat. Desa ini merupakan salah satu dari 75 Besar Desa Wisata Rintisan Anugerah Desa Wisata Indonesia (ADWI) 2023 dan memiliki potensi wisata serta usaha mikro yang besar. Namun, tantangan utama meliputi rendahnya literasi keuangan, belum optimalnya digitalisasi UMKM, dan belum termanfaatkannya limbah minyak jelantah menjadi produk bernilai jual. Program ini bertujuan meningkatkan kapasitas ekonomi masyarakat melalui pelatihan pembuatan lilin aromaterapi berbahan minyak jelantah, digitalisasi UMKM, dan edukasi literasi keuangan bagi siswa sekolah dasar. Kegiatan menggunakan pendekatan Community-Based Development (CBD) dan Asset-Based Community Development (ABCD) dengan strategi learning by doing dan participatory learning. Hasil kegiatan menunjukkan peningkatan keterampilan warga, kemampuan pemasaran digital pelaku UMKM, serta pemahaman anak-anak terhadap literasi keuangan. Program ini menjadi model integratif yang menggabungkan pemberdayaan ekonomi, edukasi, dan penguatan identitas lokal secara berkelanjutan.
Do Capital Structure, Profitability and Earnings Volatility Affect Firm Value? Moderating Role of CSR Disclosure in Indonesia’s Non-Financial Industry Liani; Azazi, Anwar; Rosnani, Titik; Ristyawan, M. Ridwan; Syahputri, Anggraini
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8939

Abstract

In highly competitive global business era, maximizing firm value is key to competitive advantage and sustainability. This study examines the impact of capital structure, profitability and earnings volatility on firm value with moderating role of CSR Disclosure among Indonesia’s energy, basic materials and non-cyclical sectors listed at Indonesian Stock Exchange (IDX) from 2021-2024. Data from annual and sustainability reports were tested using multiple linear regression on E-views. Results indicate that capital structure, profitability and earnings volatility significantly impacting firm value, while CSR only moderate capital structure and profitability. This suggests that investors may prioritize financial performance when assessing firm value. Keywords: Capital Structure; Profitability; Earnings Volatility; Firm Value; CSR
The Beyond Intention: the Roles Perceived Sharia Compliance in Explaining Actual Use of Islamic P2P Financing Among Muslim Students M.Khairul Anwari; Nur Afifah; Mustaruddin Mustaruddin; Titik Rosnani
Jurnal Riset Akuntansi Vol. 4 No. 3 (2026): August: Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v4i3.4155

Abstract

The rapid growth of Islamic financial technology has created new opportunities for expanding financial inclusion among young Muslims. However, limited evidence exists regarding the factors that drive actual usage of Islamic peer-to-peer (P2P) financing, particularly among university students. This study examines the effects of Islamic financial literacy dimensions (financial knowledge, financial behavior, and financial attitude) and trust on actual use behaviour of Islamic P2P financing through the mediating role of intention and the moderating role of perceived sharia compliance. A quantitative survey was conducted among 153 Muslim students in Pontianak, Indonesia, and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that financial behaviour and trust significantly influence intention, whereas financial knowledge and financial attitude do not. Furthermore, perceived sharia compliance has a significant direct effect on actual use behavior. Surprisingly, intention does not significantly affect actual use behaviour, indicating the existence of an intention–behaviour gap. In addition, perceived sharia compliance fails to strengthen the relationship between intention and actual use behaviour. These findings extend TPB, TAM, and Sharia Compliance Theory by demonstrating that actual usage of Islamic fintech is driven more by trust and perceived sharia compliance than by intention alone.  
Co-Authors Agfar, Defran Sutan Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Alessandro, Muhammad Jerry Ana Fitriana Ananda, Fitri Abhellia Ananda, Putri Angga Tritisari Anggraini Anggraini Anwar Azazi Apriandika, Muhammad Nahruddin Aprilyandini, Kanti Aqsa, Daffa Fernanda Ardia, Rifana Uthri Arman Jaya Asih Idha Listiyowati Audina, Riska Barkah, Barkah Bernadus Roky Saputra Daniel Happy Putra Daud, Ilzar Denny, Valentinus Deny Ariyanto Desy Septiani Dody Pratama Marumpe Eduardus Gery Palawakng Erna Listiana Fahri Fahri Fahruna, Yulyanti Fasya Halwa Humairah Fauzan, Rizky Firdaus, Angelika Fitri, Ranti Madona Hafidloh, Hafidloh Hafizi, Mohamad Harry Setiawan Hasanudin Hasanudin Hendri, M. Irfan Hendri, Markus Heriyadi Heriyadi, Heriyadi Herlina, Desi Hidayat Hidayat Ignatia, Juliana Ikram Yakin Irdhayanti, Efa Istikarani, Miranda Kalis, Maria Christiana Iman Karsim, Karsim Liani Listiana , Erna M. Irfani Hendri M.Khairul Anwari Maria Christiana Iman Kalis, Maria Christiana Maryadi, Romi Meliani, Azzalia Miranda, Fina Monika, Utin Vera Muhammad Afif Mustaruddin Mustika, Uray Ndaru Nafisiyanda, Nafisiyanda natanael, Kevin Novelia Novelia, Novelia Nur Afifah Nurhadi Pramana Saputra Purmono, Bintoro Bagus Putri Kholifah Putri, Haliza Nabila Putri, Rizki Wahyuni Ramadania Ramadania Ramadania, Ramadania Ramadhan, Ashriansyah Ramadhan, Rizani Ristyawan, M. Ridwan Sari, Vriska Monia Saskia Sigit Ardi Saputra Sigit Wicaksono, Angga Sri Langgeng Ratnasari Sulastri, Ria SULISTIOWATI Sulistiowati Sulistiowati Syahbandi Syahbandi Syahputri, Anggraini Syal, Adrian Tatia, Tatia Theresa, Erica Theresa, Revilia Titinawati, Titinawati Wenny Pebrianti Wijaya, Yohannes Andriyus