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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Ilomata International Journal of Management Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Jurnal Ekonomi dan Manajemen (JEKMA) Journal of Innovation in Management, Accounting and Business Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Joong-Ki Menulis: Jurnal Penelitian Nusantara
Titik Rosnani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Do brand image, product quality impact eiger bags repurchase intention? Nurhadi, Nurhadi; Ramadania, Ramadania; Listiana , Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.396

Abstract

The aim of this research is to delve into the dynamics of consumer behaviour and its relationship with brand image, product quality, brand trust, and repurchase intention, focusing on the Eiger brand. The study employs a causal method, collecting data through questionnaires from 227 Eiger product users in Indonesia, utilizing purposive sampling techniques. Data analysis is conducted using Structural Equation Modeling (SEM) and AMOS 24, with measurements of brand image, product quality, brand trust, and repurchase intention variables. The findings indicate that brand image and product quality have a positive and significant impact on repurchase intention, with brand trust acting as a mediator that strengthens this relationship. This research provides valuable insights into understanding the contributions of brand image, product quality, and brand trust in influencing consumer repurchase intentions. Marketing and brand development strategies are recommended to maintain the competitive edge of Eiger in the outdoor equipment market. Research limitations include restricted variables and study subjects, suggesting that future research could expand analyses to external factors and comparisons with key competitors to enhance the understanding of consumer dynamics.
Entrepreneurial orientation, social media affect SMEs marketing performance in West Borneo Hendri, Markus; Fahruna, Yulyanti; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.399

Abstract

This research investigates the influence of entrepreneurial orientation and the use of social media on the marketing capabilities and marketing performance of Small and Medium Enterprises (SMEs) in West Borneo. The results show that entrepreneurial orientation has a positive effect on marketing ability and marketing performance, while the use of social media has a positive impact on marketing ability. However, the use of social media does not have a significant effect on marketing performance. This research uses a five-point Likert scale and applies Structural Equation Modeling (SEM) with the AMOS 24 statistical tool. These findings provide insight for business owners and stakeholders in improving their marketing performance in the current digital era.
Influence of content, influencer, and product innovation on scarlett’s brand awareness through event marketing Theresa, Erica; Rosnani, Titik; Afifah, Nur; Purmono, Bintoro Bagus; Setiawan, Harry
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.402

Abstract

Scarlett faces the challenge of reconciling its top rank in body lotion sales with a secondary position in overall product sales. This problem underscores the crucial need for Scarlett to apply effective marketing strategies to enhance public awareness and promote its diverse product range amid escalating competition in the market. This study aims to analyze the variables influencing brand awareness of Scarlett in Indonesia's highly competitive beauty industry. This research introduces a novel paradigm by incorporating event marketing as a variable mediating content marketing, influencer marketing, and product innovation for Scarlett. The method used in this research is Structural Equation Modeling (SEM) with the AMOS statistical tool. Data is collected through a questionnaire, with 228 respondents from Scarlett's audience. Findings demonstrate the significant influence of content marketing, influencer marketing, product innovation, and event marketing on Scarlett's brand awareness. The research also shows that event marketing can effectively serve as a mediating variable. The study's implication is to guide businesses in formulating effective marketing strategies and enhancing market positions in the dynamic digital landscape, emphasizing that brand awareness can be improved by strategically integrating event marketing with other promotional efforts, thereby contributing to a more comprehensive marketing approach.
DETERMINANTS AND CONSEQUENCES OF WORK-LIFE BALANCE Rosnani, Titik; Daud, Ilzar; Theresa, Revilia; Kalis, Maria Christiana Iman; Fahruna, Yulyanti
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 2 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i2.63084

Abstract

The work-life balance has become an important issue in the fast-paced and demanding work environment today. This study aims to analyze the determinants and consequences of work-life balance by examining the influence of working hours and job burnout on employee well-being, with the work-life balance as a mediating variable. It involved 100 active employees from the Local Government-Owned Water Utility of Pontianak City, chosen through a purposive sampling method. The data was collected using a questionnaire and analyzed using Structural Equation Modeling "“ Partial Least Square (SEM - PLS). The results reveal that the job burnout has a significant effect on both the work-life balance and employee well-being. However, the working hours does not have a significant effect on both the work-life balance and employee well-being. Additionally, the work-life balance has a significant effect on the employee well-being. Furthermore, this study confirms that the work-life balance is able to mediate the effect of job burnout on the employee well-being, but it is not able to mediate the effect of working hours on the employee well-being. These results provide managers and HR practitioners with insights into how to improve the employee well-being through effective working hours plans, job burnout reduction, and work-life balance programs.JEL:   I31, I39.
Pengaruh Beban Kerja dan Kompensasi terhadap Intention to Stay dengan Kepuasan Kerja sebagai Mediasi Ramadhan, Ashriansyah; Rosnani, Titik; Hasanudin, Hasanudin; Jaya, Arman
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1132

Abstract

This study aims to analyze the effect of workload and compensation on intention to stay, both directly and through the mediation of job satisfaction among modern Coffee Shop employees in Pontianak City. The population of this study consists of modern coffee shop employees in Pontianak, with a sample of 172 respondents. The data analysis method uses Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The results show a significant negative effect of workload on job satisfaction and intention to stay, a significant positive effect of compensation on job satisfaction and intention to stay, a significant effect of job satisfaction on intention to stay, and a mediating role of job satisfaction in the relationship between workload and compensation with intention to stay. This study is expected to contribute to coffee shop management in Pontianak by encouraging attention to workload and compensation in order to improve employee job satisfaction and intention to stay.
Towards Organizational Citizenship Behavior and Religious Performance Ramadania, Ramadania; Rosnani, Titik; Ratnasari, Sri Langgeng; Fauzan, Rizky; Apriandika, Muhammad Nahruddin
JURNAL AL-TANZIM Vol 7, No 1 (2023)
Publisher : Nurul Jadid University, Probolinggo, East Java, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/al-tanzim.v7i1.3927

Abstract

The tendency of Islam is very thick in the Integrated Islamic Kindergarten (TKIT) and Integrated Islamic Elementary School (SDIT) circles. However, several schools focusing on increasing religious performance and management still need to fully interpret the role of organizational citizenship behaviour (OCB). The study concentrates on the role of OCB as a mediator in influencing spiritual motivation and spiritual leadership on religious performance in one of the kindergarten and primary schools from West Kalimantan. Quantitative methods, where in-depth exploration through surveys applies, support us, teachers and teaching staff. Resource persons were determined by a disproportionate stratified random sampling technique totalling 409 participants. We chose path analysis to interpret the data, so there are five essential points. The findings in the first model show that spiritual motivation and leadership have a significant effect on OCB. In the second model, spiritual motivation and OCB also significantly affect religious performance, whereas spiritual leadership does not. The implications of the output analysis indicate that the more spiritual motivation and spiritual leadership increase, the more it encourages OCB. Too, the more spiritual motivation and OCB increase, it also stimulates religious performance in the long term.
Commitment Battles Gen Z Turnover: Fueled by Development and Satisfaction to Stay Aspasya, Delvia Putri; Yakin, Ikram; Jaya, Arman; Rosnani, Titik; Hasanudin, Hasanudin
Studi Ilmu Manajemen dan Organisasi Vol 6 No 4 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i4.4857

Abstract

Purpose: This study aims to provide growing body organizations develop effective retention strategies for Gen Z workers by identifying key drivers of turnover intentions in Indonesia. Methodology/approach: A quantitative approach was adopted, collecting data from 246 Gen Z employees via an online Google Forms questionnaire. Purposive sampling was used to target relevant respondents. Data were analyzed using SmartPLS 4 to assess the validity, significance, and explanatory power of both measurement and structural models. Results/findings: Employee commitment emerged as the strongest predictor of reduced turnover intention. Career development and job satisfaction positively influenced commitment, while job satisfaction also directly reduced turnover. The model explained 75.8% of the variance in turnover intention, demonstrating strong reliability and predictive power. Conclusions: Retention of Gen Z employees is driven by commitment fostered through career development, job satisfaction, fair treatment, meaningful work, and work-life balance highlighting the need for supportive, inclusive, and empowering work environments. Limitations: Findings are limited by the focus on Indonesian Gen Z employees, which may affect generalizability, and the cross-sectional design, which restricts causal inferences over time. Contribution: The study bridges theory and practice by confirming the mediating role of commitment in retention, offering HR professionals actionable strategies to retain Gen Z talent in developing economies.
TRANSFORMASI UNIVERSITAS TANJUNGPURA DARI PERGURUAN TINGGI NEGERI BADAN LAYANAN UMUM MENUJU BADAN HUKUM: STRATEGI PADA MASA TRANSISI DALAM ASPEK SUMBER DAYA MANUSIA Hidayat, Hidayat; Rosnani, Titik; Daud, Ilzar; Sulistiowati, Sulistiowati
Equator Journal of Management and Entrepreneurship (EJME) Vol 14, No 1 (2026): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v14i1.104365

Abstract

The transformation of Universitas Tanjungpura (Untan) from a Public Service Agency State University (PTN-BLU) to a State University with Legal Entity status (PTN-BH) represents a strategic step aimed at enhancing institutional autonomy, flexibility, and competitiveness. This transition entails fundamental changes in governance, including the management of Human Resources (HR). This journal article examines the challenges and strategies of HR management during the transition period toward PTN-BH status. The study employs a qualitative research method with a case study approach, utilizing document analysis and in-depth interviews with key stakeholders at Universitas Tanjungpura. The findings identify several key challenges: (1) the need to align employment regulations from the BLU framework to the legal entity model, (2) the enhancement of HR competencies to manage expanded institutional autonomy, (3) the transformation of organizational culture toward outcome-oriented performance, and (4) the transition of remuneration and incentive systems toward performance-based schemes. The article proposes several strategic measures, including intensive communication and socialization, the formulation of clear and equitable implementing regulations, comprehensive and sustainable capacity-building programs, and the development of transparent and objective performance appraisal systems. It is concluded that the success of the transition largely depends on the readiness and effective management of human resources. Therefore, HR transition strategies must serve as a fundamental pillar and top priority throughout the entire process of institutional transformation.
The influence of recruitment digitalization and candidate experience on job application interest in Indonesia Suryana, Ahmad Iqbal; Rosnani, Titik
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1383

Abstract

Digital transformation has driven significant changes in recruitment practices across various industrial sectors, marked by the increased use of e-recruitment systems, Applicant Tracking Systems (ATS), and professional social media. Recruitment digitization is considered capable of increasing efficiency, expanding candidate reach, and improving the quality of the selection process. However, its effectiveness is determined not only by technology, but also by the candidate's experience during the recruitment process. This study aims to analyze the influence of recruitment digitization and candidate experience on job application interest in Indonesia. The study used a quantitative approach with a survey method of 226 respondents who had participated in digital recruitment. Data analysis was conducted using Structural Equation Modeling (SEM) through WarpPLS 8.0. The results showed that recruitment digitization had a positive and significant effect on job application interest (? = 0.525; p less than 0.001), and candidate experience had a significant effect (? = 0.354; p less than 0.001). The R² value of 0.711 indicates that both variables are able to explain 71.1% of the variation in job application interest. These findings underscore the importance of developing effective digital recruitment systems and quality candidate experiences to increase applicant engagement.
The influence of competence and transformational leadership style on the performance of village officials (study in villages in Sandai sub-district, Ketapang district) Olvi, Monika; Rosnani, Titik
Economic: Journal Economic and Business Vol. 5 No. 1 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i1.1447

Abstract

This study aims to analyze the influence of competence and transformational leadership style on the performance of village officials in Sandai District, Ketapang Regency. The study used a quantitative approach with a population of all village officials, while the sample was determined through a simple random sampling technique. Of the 99 targeted questionnaires, 88 questionnaires were declared eligible for analysis. The research data were analyzed using the Structural Equation Model–Partial Least Square (SEM-PLS) with the help of WarpPLS 8.0 software. The results showed that competence had a positive and significant effect on the performance of village officials. Meanwhile, transformational leadership style had a positive but insignificant effect on the performance of village officials. These empirical findings indicate that competence has a more dominant role in determining the performance of village officials than transformational leadership style. Therefore, efforts to improve the performance of village officials should be more focused on developing competence, either through training, skill improvement, or strengthening the capacity of village officials.
Co-Authors Agfar, Defran Sutan Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Alessandro, Muhammad Jerry Ana Fitriana Ananda, Fitri Abhellia Ananda, Putri Anggraini Anggraini Anwar Azazi Apriandika, Muhammad Nahruddin Aprilyandini, Kanti Aqsa, Daffa Fernanda Ardia, Rifana Uthri Arman Jaya Aspasya, Delvia Putri Audina, Riska Barkah, Barkah Bernadus Roky Saputra Chairunnisa, Adhelia Juwita Daniel Happy Putra Daud, Ilzar Denny, Valentinus Desy Septiani Dody Pratama Marumpe Eduardus Gery Palawakng Erna Listiana Fahri Fahri Fahruna, Yuliyanti Fahruna, Yulyanti Fasya Halwa Humairah Fauzan, Rizky Firdaus, Angelika Fitri, Ranti Madona Fitriana , Ana Hafidloh, Hafidloh Hafizi, Mohamad Harry Setiawan Hasanudin Hasanudin Hendri, M. Irfan Hendri, Markus Heriyadi Heriyadi, Heriyadi Herlina, Desi Hidayat Hidayat Hondro, Adrianus Ignatia, Juliana Ikram Yakin Irdhayanti, Efa Istikarani, Miranda Kalis, Maria Christiana Iman Karsim, Karsim Kevin Wijaya, Kevin Kholifah, Putri Listiana , Erna M. Irfani Hendri Maria Christiana Iman Kalis, Maria Christiana Maryadi, Romi Meliani, Azzalia Miranda, Fina Monika, Utin Vera Muhammad Afif Mustika, Uray Ndaru Nafisiyanda, Nafisiyanda natanael, Kevin Novelia Novelia, Novelia Nurhadi Nurul Komari Olvi, Monika Pramana Saputra Pratama, Silvi Aurelia Nur Purmono, Bintoro Bagus Putri, Haliza Nabila Putri, Rizki Wahyuni Ramadania Ramadania Ramadania, Ramadania Ramadhan, Ashriansyah Ramadhan, Rizani Sari, Vriska Monia Saskia Sigit Ardi Saputra Sigit Wicaksono, Angga Sri Langgeng Ratnasari Sulastri, Ria SULISTIOWATI Sulistiowati Sulistiowati Suryana, Ahmad Iqbal Sutino, Maidir Syahbandi Syahbandi Syal, Adrian Tatia, Tatia Theresa, Erica Theresa, Revilia Titinawati, Titinawati Wenny Pebrianti