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All Journal Equator Journal of Management and Entrepreneurship Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JURNAL MANAJEMEN MOTIVASI AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Ilomata International Journal of Management Jurnal Ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of Innovation in Management, Accounting and Business Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Jurnal Riset Akuntansi Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ragam Pengabdian Joong-Ki Menulis: Jurnal Penelitian Nusantara
Titik Rosnani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Entrepreneurial Leadership And Sustainable Performance Of Border Agroindustrial MSEMs: The Role Of Human Resources Digital Capabilities And Innovation Capabilities In Sambas Regency Angga Tritisari; Nur Afifah; Mustaruddin; Titik Rosnani
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9069

Abstract

This study examines the influence of EWOM, social media marketing, and perceived quality on purchase intention through brand image among consumers in Purwokerto. Using a quantitative approach, data was collected from 150 respondents and analyzed using SmartPLS. The results show that EWOM, social media marketing, and perceived quality significantly affect brand image and purchase intention. Brand image also has a positive effect on purchase intention and mediates these relationships. These findings highlight the importance of digital marketing strategies and perceived quality in strengthening brand image and increasing purchase intention. Keywords: Entrepreneurial Leadership; HR Digital Capabilities; Innovation Capabilities; Sustainable Performance; Agro-Industrial MSMEs; SEM-PLS, Border Areas
Misleading Claims, Customer Trust, and Skincare Repurchase Intention: A Systematic Literature Review Asih Idha Listiyowati; Afifah, Nur; Mustaruddin; Rosnani, Titik
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9098

Abstract

This systematic literature review examines how customer trust shapes skincare repurchase intention among female consumers, particularly in relation to misleading claims, greenwashing, digital credibility, product safety, and sustainability communication. Using the PRISMA approach, this study synthesized 41 studies from Scopus and related indexed sources published within the last ten years. The findings show that repurchase intention is influenced by e-WOM credibility, source credibility, brand image, perceived value, satisfaction, perceived risk, online community trust, product transparency, and ethical marketing. This review positions customer trust as a key mechanism linking misleading claims, perceived safety, and repurchase intention.
Integrasi Kepercayaan Digital dan Pengalaman Phygital dalam Pengalaman Pelanggan Omnichannel: Suatu Kajian Literatur Sistematis Deny Ariyanto; Nur Afifah; Mustaruddin; Titik Rosnani
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9143

Abstract

This study systematically reviews the literature on omnichannel customer experience, digital trust, and phygital experience, which have become increasingly important in digital retail environments. The objective is to identify dominant themes, theoretical foundations, research trends, and future directions. Using the PRISMA protocol, 62 Scopus-indexed articles published between 2016 and 2025 were analyzed through thematic analysis. The findings indicate that customer experience remains the dominant theme, while digital trust and phygital experience are emerging research areas. The review highlights the growing role of AI and AR in omnichannel environments and provides insights for developing customer-centered strategies and future research agendas. Keywords: Omnichannel Customer Experience;  Digital Trust; Phygital Experience;  Customer Engagement; Channel Integration; Customer Loyalty
The Successful Digital Transformation of Human Resource Management: A Study of Regional Water Supply Enterprises (BUMD Air Minum) in West Kalimantan Wijaya, Yohannes Andriyus; Afifah, Nur; Mustaruddin, Mustaruddin; Rosnani, Titik
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/sktz9e38

Abstract

Digital transformation in human resource management (HRM) has become an urgent necessity for public sector organizations, including Regional Water Supply Enterprises (BUMD Air Minum) in West Kalimantan. This study is a pilot study aimed at testing and exploring the directional relationships among variables as a foundation for a full-scale study. Variables examined include transformational leadership, organizational culture, employee digital competency, IT infrastructure, and top management support as independent variables, with HRM digital transformation success as the dependent variable. A quantitative approach with simple random sampling was employed involving 30 respondents from Regional Water Supply Enterprises (BUMD Air Minum) in West Kalimantan, randomly selected. Results were analyzed using regression analysis with SPSS version 26, showing that transformational leadership, employee digital competency, and top management support have positive and significant effects, while organizational culture and IT infrastructure show positive but non-significant trends at this sample size. This pilot study confirms instrument readiness for a full-scale study across all BUMD Air Minum in West Kalimantan.
Co-Authors Agfar, Defran Sutan Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad Alessandro, Muhammad Jerry Ana Fitriana Ananda, Fitri Abhellia Ananda, Putri Angga Tritisari Anggraini Anggraini Anwar Azazi Apriandika, Muhammad Nahruddin Aprilyandini, Kanti Aqsa, Daffa Fernanda Ardia, Rifana Uthri Arman Jaya Asih Idha Listiyowati Audina, Riska Barkah, Barkah Bernadus Roky Saputra Daniel Happy Putra Daud, Ilzar Denny, Valentinus Deny Ariyanto Desy Septiani Dody Pratama Marumpe Eduardus Gery Palawakng Erna Listiana Fahri Fahri Fahruna, Yulyanti Fasya Halwa Humairah Fauzan, Rizky Firdaus, Angelika Fitri, Ranti Madona Hafidloh, Hafidloh Hafizi, Mohamad Harry Setiawan Hasanudin Hasanudin Hendri, M. Irfan Hendri, Markus Heriyadi Heriyadi, Heriyadi Herlina, Desi Hidayat Hidayat Ignatia, Juliana Ikram Yakin Irdhayanti, Efa Istikarani, Miranda Kalis, Maria Christiana Iman Karsim, Karsim Liani Listiana , Erna M. Irfani Hendri M.Khairul Anwari Maria Christiana Iman Kalis, Maria Christiana Maryadi, Romi Meliani, Azzalia Miranda, Fina Monika, Utin Vera Muhammad Afif Mustaruddin Mustika, Uray Ndaru Nafisiyanda, Nafisiyanda natanael, Kevin Novelia Novelia, Novelia Nur Afifah Nurhadi Pramana Saputra Purmono, Bintoro Bagus Putri Kholifah Putri, Haliza Nabila Putri, Rizki Wahyuni Ramadania Ramadania Ramadania, Ramadania Ramadhan, Ashriansyah Ramadhan, Rizani Ristyawan, M. Ridwan Sari, Vriska Monia Saskia Sigit Ardi Saputra Sigit Wicaksono, Angga Sri Langgeng Ratnasari Sulastri, Ria SULISTIOWATI Sulistiowati Sulistiowati Syahbandi Syahbandi Syahputri, Anggraini Syal, Adrian Tatia, Tatia Theresa, Erica Theresa, Revilia Titinawati, Titinawati Wenny Pebrianti Wijaya, Yohannes Andriyus