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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) JURNAL ILMU EKONOMI & SOSIAL EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen & Keuangan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Ilmu Manajemen dan Akuntansi Terapan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Nobel Management Review Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society eCo-Fin Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Jurnal Manajemen, Akuntansi, Ekonomi Madani: Multidisciplinary Scientific Journal JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Multidisiplin Jurnal Riset Multidisiplin Edukasi Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research
Wenny Pebrianti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Meningkatkan Jiwa Kewirausahaan Pada Warga Dusun Pendidikan Melalui Lokakarya Keterampilan Nur Kholis Farhan; Wenny Pebrianti; Puput Lestari; Tiara Wati; Indra Safari; Desi Nurhalita
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i1.6379

Abstract

Upaya meningkatkan keterampilan kewirausahaan sangat perlu diterapkan sebagai bekal usaha di kemudian hari maupun saat masih mengenyam pendidikan. Dengan perkembangan teknologi dan berbagai jenis usaha kreatif yang ada di Kalimantan Barat, nyatanya masih menunjukkan angka pengangguran yang cukup tinggi khususnya pada kabupaten Mempawah sebesar 7,33% pada tahun 2023. Tujuan pelaksanaan KKM-PKM ini adalah untuk meningkatkan jiwa kewirausahaan pada berbagai jenjang lapisan warga Dusun Pendidikan, Desa Antibar, Mempawah Hilir sebagai salah satu upaya untuk mewujudkan harapan generasi emas dan pencegahan kenaikan tingkat pengangguran. Upaya yang dilakukan yaitu melalui kegiatan workshop beads, workshop knitting, kegiatan daur ulang botol bekas serta seminar digital marketing. Metode yang diterapkan di dalam pelaksanaan ini: 1) Survey persiapan; 2) Perencanaan Partisipatif; 3) Pelaksanaan Kegiataan; 4) Evaluasi Hasil Kegiatan. Kegiatan ini diikuti oleh 14 orang pada workshop beads hari pertama dan 28 orang pada hari kedua. Workshop Knitting diikuti 20 orang. Daur ulang sampah diikuti oleh 70 orang. Serta seminar digital marketing diikuti oleh 10 orang. Hasil dari kegiatan ini, peserta mampu memahami dan membuat hasil karya sendiri dibuktikan dengan nilai persentase dan gambar hasil produk yang telah dibuat.
The Influence of Food Vlogger Content on Culinary Consumer Purchase Decisions in Pontianak (Study on Tiktok Hobby Makan Account) Tyas*, Heni Mulyaning; Pebrianti, Wenny
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 3 (2024): Agustus, Education, Social Issue and History Education.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i3.32459

Abstract

This study aims to analyze the influence of Hobby Makan food vlogger content with product attractiveness, interactivity and online consumer reviews (OCR) on purchase decisions with trust as an intervening variable on culinary consumers in Pontianak. This research is causal associative with a quantitative approach. The research population of TikTok users who know and follow the TikTok account of food vlogger Hobby Makan and located in Pontianak City with a sample of 150 samples selected using the purposive sampling technique. The data collection technique uses a questionnaire in the form of a Likert scale. The results showed that product attractiveness did not have a significant effect on purchase decisions, interactivity had a significant influence on purchase decisions, the influence of online customer reviews on purchase decisions was not significant, the influence of interactivity on trust was significant and positive, the influence of product attractiveness on purchase decisions was significant and positive, the influence of product attractiveness on purchase decisions was not significant, the influence of interactivity on trust was significant and positive, the influence of product attractiveness on purchase decisions was significant and positive, the influence of product attractiveness on purchase decisions was not significant, the influence of product attractiveness was not significantly affected by the purchase decision, the influence of online customer reviews on purchase decisions was not significant, the influence of interactivity on trust was significant and positive, the influence of product attractiveness on purchase decisions was significant and positive, the influence of product attractiveness was not significantly affectedOnline customer reviews on trust are significant and positive, the influence of trust on purchase decisions is significant and positive, the indirect influence of interactivity on purchase decisions through trust is not significant, and finally the results of the analysis show that online customer reviews on purchase decisions through trust have a significant influence. Keywords: product attractiveness, interactivity, online customer review, trust, purchase decision
Do discounts livestream and bundle offers triggers TikTok user unplanned purchases? Gita, Leiya; Fauzan, Rizky; Pebrianti, Wenny; Juniwati, Juniwati; Jaya, Arman
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.383

Abstract

TikTok is a medium of information, entertainment, and communication. TikTok's new feature is TikTok shop. Live streaming is here for consumers who like direct interaction with sellers via real-time video. The objective of this study is to examine the impact of discounts on livestream selling and bundle offers on unplanned purchases TikTok users through positive emotion. This research method uses causality. Data was distributed via questionnaire to 205 people who shopped online on selected TikTok livestream using a purposive sampling method. The research results based on SEM AMOS 22 calculations show that the value of discounts on livestream selling has a positive and significant impact on unplanned purchases. TikTok livestream, bundle offers have a positive and significant impact on unplanned purchases, TikTok livestream, positive emotion can mediate the relationship between discounts on livestream selling on unplanned purchases, positive emotion can mediate the relationship between bundle offers on unplanned purchases and positive emotion has a positive impact when making unplanned purchases on TikTok livestream consumers. It is hoped that the results of this research will provide a valuable contribution to online business players in their efforts to increase marketing effectiveness in the developing livestream-selling sector, which is currently experiencing fast growth.
The influence of live streaming shopping tiktok and product quality on purchase decisions with e-trust as mediataion (study on skintific moisturizer products) Deva, salsabilla; Azazi, Anwar; Pebrianti, Wenny; I. K, Maria Christiana; Fahruna, Yulyanti
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.387

Abstract

This research was conducted to find out whether sales via Live Streaming TikTok Shop, as well as the product quality of Skintific moisturizer products, are able to increase consumer e-trust in purchasing decisions for Skintific moisturizer products. This research is quantitative research, with data obtained from 215 respondents in Indonesia who were selected using purposive sampling techniques. The sample respondents in this study were people aged at least 17 years who used the TikTok application, had watched TikTok Live Shopping conducted by Skintific, and had purchased Skintific moisturizer products in the last six months. The data processing tool that will be used is the AMOS version 24 application with data analysis using Structural Equation Modeling. From the research that has been carried out, it was found that Live Streaming Shopping and Product quality have a positive and significant effect on e-Trust. The indirect relationship between Live Streaming Shopping on TikTok and e-trust is effective in increasing purchasing decisions. Likewise, the indirect relationship between product quality and e-trust is also effective in improving purchasing decisions. These findings contribute to the literature by showing that Live Streaming Shopping and Product quality have a positive influence on Indonesian people's purchasing decisions regarding Skintific moisturizer products. Apart from that, there is a significant influence of e-trust on purchasing decisions, which illustrates how consumer trust in Skintific moisturizer products is able to encourage consumers to buy these moisturizer products.
Do product quality and perceived suitability influence repurchase intention? Ediansyah, Ediansyah; Iman Kalis, Maria Christiana; Afifah, Nur; Pebrianti, Wenny; Fitriana, Ana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.398

Abstract

This research aims to determine and analyze the direct effect of product quality variables and perceived suitability on repurchase intention and indirect effects through customer satisfaction as a mediator on Indonesian skincare product users. The population in this study are consumers who have purchased and used Indonesian skincare products at least twice in the last 3 months with a minimum age of 17 years and domiciled in Indonesia. The data collection method in this research used a questionnaire, and a sample of 210 respondents was obtained through a purposive sampling technique. The analytical method used in this research is Structural Equation Modeling (SEM) with the AMOS 26 statistical tool. This research shows a significantly positive relationship between product quality, perceived suitability, and consumer satisfaction with the repurchase intention of Indonesian skincare consumers. The perceived suitability felt by consumers is crucial in deciding to continue using a product, so companies need to continue to innovate according to consumer needs.
The influence of electronic customer relationship management on customer loyalty with customer satisfaction and customer experience as mediation Syaifullah, Muhammad Hasan; Pebrianti, Wenny; Afifah, Nur; Juniwati, Juniwati; Jaya, Arman
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gojek is an online transportation service application from Indonesia that dominates the Indonesian market. In 2023, Gojek will experience a decline in market share. Several factors caused this decline. This research aims to reveal and understand the role of E-CRM in the Gojek online transportation application customers use. The variables used in this research include Customer Satisfaction, Loyalty, User experience, and E-CRM. Data collection in this study used a questionnaire distributed to respondents with several predetermined respondent criteria. The population used is Gojek application users. The sample for this research was 210 respondents, who were collected by distributing research questionnaires. Research data was measured using the SEM method assisted by the AMOS 26 statistical application. The results of this research show that E-CRM has a positive effect on Customer Loyalty, with Customer Satisfaction as a potent mediator. Other results from this research show that Customer Experience does not mediate the relationship between E-CRM and Customer Loyalty.
Optimalisasi Potensi Ikan Nila Lokal Melalui Inovasi Bakso Sebagai Strategi Pemberdayaan Ekonomi Berbasis Perikanan Di Kelurahan Pulau Pedalaman Putri, Laeli; Pebrianti, Wenny; Fitriani, Adelia; Muharani; Wulandari, Suci; Aryanti, Ririn
LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2025): November 2025
Publisher : Universitas KH. Mukhtar Syafaat (UIMSYA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/loyalitas.v8i2.4267

Abstract

The training program on processing tilapia into fish meatballs and its variation (pentol mercon) in Pulau Pedalaman Village, Mempawah Regency, was a collaboration between the KKM-PKM team of the Faculty of Economics and Business, Universitas Tanjungpura, and the official village program entitled Youth Empowerment in Developing Fisheries Innovation. This program aimed to enhance technical skills, creativity, and entrepreneurial motivation among local housewives, young women, and youth by utilizing local fishery potential. The implementation method used a Community Development (CD) approach with stages including preparation, field observation, demonstration-based training, and evaluation. The core participants consisted of 10 people who actively participated in the full practice session, supported by the involvement of youth and village officials. The results showed that all participants were able to apply the fish meatball making techniques, and new product ideas and simple marketing plans emerged. This activity contributed to improving community skills and utilizing tilapia as a home-based business opportunity.
Co-Authors Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Akbar, Muhammad Tareq Al Vayyed Shalatar Barqah Djus Almira , Andrea Marsha Ana Fitriana Anggriani, Yeni Annisa, Sitti Nabilah Anwar Azazi Aqsa, Daffa Fernanda Ardiansyah, Fito Arman Jaya Arweni, Arweni Aryanti, Ririn Astrella Callista Putri Raharjo Aulia, Mujahida Baras, Theresa Putri Yunita Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Cahyadi, Muhammad Byan Farreldipo Desi Nurhalita Deva, salsabilla Dewi Ediansyah, Ediansyah Erna Listiana Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Fiola Okta Ningtias Fitriandy, Rizki Fitriani, Adelia Fransiska, Helen Giriati, Giriati Gita, Leiya H, Heriyadi Hamsyi, Nur Fitriana Helma Malini, Helma Heriyadi Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Indra Safari J, Junaidi Juliani, Harisa Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Kamesywara, Saskia Farrasdita Kautsar, Gandhy Muhamad Levina, Widya Listyanti, Anindita Ayu Lonika, Tesa M. Irfani Hendri Maghribi, Rizqi Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Meydiawati, Meydiawati Miranda, Fina Mochammad Imron Awalludin Muhammad Afif Muhammad Awal Muharani Mustarudin, Mustarudin Nur Kholis Farhan Nursabilla, Resti Pamungkas, Angga Suda Pricilla, Maria Olivia Priskila, Priskila Puput Lestari Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putri, Laeli Rahayu, Ratna Bhanuwati Rahmadi, Nizar Ramadania Ramadania Ramadania, Ramadania Ratnawati Ratnawati Ricky Martin Romanisti, Shemma Anggia Rusik, Magdalena Polonia S, Syahbandi Saputra, Egi Sartika, Fiona Sigit Ardi Saputra Suci Wulandari Suwandi, Della Syahbandi Syahbandi Syaifullah, Muhammad Hasan Tiara Wati Titik Rosnani Trisnawati, Weni Tyas*, Heni Mulyaning Uray Ndaru Mustika Vanessa, Vivian Yuwinda, Risa