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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) JURNAL ILMU EKONOMI & SOSIAL Jurnal Manajemen & Keuangan JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN MOTIVASI Jurnal Ilmu Manajemen dan Akuntansi Terapan LOYALITAS: Jurnal Pengabdian Kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Ilomata International Journal of Management Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Nobel Management Review Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Empowerment Society Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Management and Digital Business Economic Reviews Journal MES Management Journal Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Manajemen, Akuntansi, Ekonomi Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Multidisiplin Jurnal Riset Multidisiplin Edukasi Ulil Albab Joong-Ki Menulis: Jurnal Penelitian Nusantara Primary Journal of Multidisciplinary Research Jurnal Pengabdian Kepada Masyarakat Indonesia
Wenny Pebrianti
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH DESAIN PRODUK TREN FASHION DAN CITRA MEREK TERHADAP NIAT BELI JERSEY TIMNAS INDONESIA MELALUI FOMO – STUDI KASUS MEREK ERSPO Putra, Rafi Risya; Pebrianti, Wenny; Azazi, Anwar; Juniwati; Heriyadi
Al-Idarah Vol 6 No 2 (2025): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2025.v6i2.239-258

Abstract

This study aims to examine how product design, fashion trends, and brand image influence consumers' purchase intention toward the Indonesia National Football Team jersey, with Fear of Missing Out (FOMO) as a mediating variable. Data were collected through an online questionnaire via Google Forms using a purposive sampling method, involving 200 respondents interested in the national team jersey. The respondents consisted of consumers who had seen advertisements or promotions for the jersey and expressed interest in purchasing it. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 4.0 to evaluate the relationships between research variables. The results show a positive and significant relationship between product design, fashion trends, and brand image on purchase intention, both directly and indirectly through FOMO as a mediating variable.
Pengaruh Health Consciousness dan Nutritional Knowledge terhadap Purchase Intention dengan Brand Attitude sebagai Mediasi pada Ultra Milk Low Fat High Calcium Nurrahim, Muhammad Fakhri; Listiana, Erna; Setiawan, Harry; Pebrianti, Wenny; Purmono, Bintoro Bagus
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.5063

Abstract

High consumer health awareness and nutritional knowledge have not always been followed by strong purchasing decisions. This study aims to analyze the influence of health consciousness and nutritional knowledge on purchase intention, with brand attitude as a mediating variable, among Ultra Milk Low Fat High Calcium consumers in Indonesia. This study used a quantitative approach with a causal associative research design. Data were collected through an online survey using a five-point Likert-scale questionnaire from 170 respondents who met the research criteria. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results showed that health consciousness and nutritional knowledge significantly influenced brand attitude and purchase intention. In addition, brand attitude was proven to have a significant effect on purchase intention and acted as a mediating variable in the relationship between health consciousness and nutritional knowledge on purchase intention. These findings indicate that the formation of a positive attitude towards a brand is an important mechanism in converting consumer health awareness and nutritional knowledge into purchase intention. This research provides a theoretical contribution to the development of consumer behavior literature in the context of healthy beverage products, specifically low-fat, high-calcium UHT milk.
Pengaruh Ketidakpuasan Konsumen dan Harga terhadap Perpindahan Merek dengan Brand Image sebagai Variabel Mediasi: Studi Kasus Perpindahan dari Grab ke Gojek Afifa Safiera, Ratu; Pebrianti, Wenny; Listiana, Erna
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1067

Abstract

Competition in the Indonesian online transportation industry is dominated by two major brands, Grab and Gojek. The phenomenon of brands switching from Grab to Gojek demonstrates the importance of understanding the factors that influence consumer behavior in choosing a service. This study aims to develop a conceptual model that explains the influence of consumer dissatisfaction and price on brand switching decisions, with brand image as a mediating variable. The ,ethod used is a literature review with a descriptive analytical approach. The result of the study indicate that dissatisfaction and price perception have a significant impact on brand switching intentions. However, brand image can moderats this influence by shaping consumers’ perceptions of trust and tolerance for service imperfections. The proposed conceptual model can serve as a basis for further quantitative research, with a populations of online transportation users who have croo-platform experience. These findings provide strategic implication for digital brand managers in strengthening consumer loyalty amidst homogeneous service competition.
The Effect of Perceived Uncertainty on Purchase Intention of Blind Box Product: Curiostiy as Mediator and Perceived Risk as Moderator Nabilah Annisa, Sitti; Afifah, Nur; Pebrianti, Wenny; Bagus Purmono, Bintoro; Ahmadi, Ahmadi
Economic Reviews Journal Vol. 5 No. 2 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i2.1103

Abstract

The blind box phenomenon has developed into a popular toy trend that leverages consumers’ psychological aspects, particularly among Gen Z. This element of uncertainty not only creates surprise but also generates positive emotional responses such as curiosity, excitement, and satisfaction, which become the main attraction of blind box products. This study aims to analyze the effect of perceived uncertainty on purchase intention toward blind box products, with curiosity as a mediating variable and perceived risk as a moderating variable among Generation Z in Pontianak City, based on the Stimulus–Organism–Response (SOR) theory. This research employs a quantitative approach with a causal design, involving 200 respondents from Generation Z who are aware of and interested in purchasing blind box products, selected using purposive sampling. Data were collected through a questionnaire using a 5-point Likert scale and analyzed using PLS-SEM with the assistance of SmartPLS 4.0 software. The results indicate that perceived uncertainty has a positive and significant effect on curiosity but does not have a significant direct effect on purchase intention. Furthermore, curiosity has a positive and significant effect on purchase intention and significantly mediates the relationship between perceived uncertainty and purchase intention. Meanwhile, the moderating effect of perceived risk on the relationship between perceived uncertainty and purchase intention is not significant. This study provides theoretical contributions to the development of SOR theory in the context of uncertainty marketing in blind box products, as well as practical implications for businesses in creating more engaging experiences and managing risk to enhance purchase intention
Generasi Millenial dan Keputusan Menonton Film Nasional Ramadania, Ramadania; Restiatun, Restiatun; Pebrianti, Wenny; Purmono, Bintoro Bagus; Fitriana, Ana
JURNAL MANAJEMEN MOTIVASI Vol 18 No 1 (2022): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v18i1.4439

Abstract

Industri film nasional saat ini mengalami perkembangan yang sangat pesat, namun di sisi yang lain terdapat kompetisi yang sangat tinggi terhadap film asing. Penelitian ini bertujuan menguji pengaruh faktor dorongan, sumber informasi, daya tarik, kualitas film nasional, persepsi publik terhadap keputusan menonton film nasional. Studi ini dilakukan di Pontianak. Penelitian ini adalah penelitian asosiatif dengan menggunakan metode survey. Kuesioner dibagikan kepada 150 responden Generasi Millenial di Kota Pontianak. Pengambilan sampel menggunakan pendekatan non probability sampling yaitu convenience sampling. Alat analisis menggunakan analisis kuantitatif dengan path analysis. Hasil penelitian menunjukkan bahwa faktor dorongan (encouragement) dan daya tarik (attraction) mempunyai pengaruh terhadap persepsi publik terhadap film nasional terbukti signifikan. Sedangkan faktor sumber informasi (source of Information) dan kualitas film nasional tidak mempengaruhi persepsi publik terhadap film nasional. Peneltian ini juga membuktikan bahwa persepsi publik terhadap film nasional mempunyai pengaruh terhadap keputusan menonton film nasional.
Co-Authors Afifa Safiera, Ratu Ahmad Salahuddin Ahmad Shalahuddin, Ahmad AHMADI Akbar, Muhammad Tareq Al Vayyed Shalatar Barqah Djus Alfiyyah Zalfa Salsabillah Almira , Andrea Marsha Ana Fitriana Anggriani, Yeni Annisa, Sitti Nabilah Anwar Azazi Aqsa, Daffa Fernanda Ardiansyah, Fito Arman Jaya Arweni, Arweni Aryanti, Ririn Astrella Callista Putri Raharjo Augusta Genta Buwana Aulia, Mujahida Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Cahyadi, Muhammad Byan Farreldipo Desi Nurhalita Deva, salsabilla Dewi Ediansyah, Ediansyah Erna Listiana Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Fiola Okta Ningtias Fitriandy, Rizki Fitriani, Adelia Fransiska, Helen Giriati Giriati, Giriati Gita, Leiya H, Heriyadi Hamsyi, Nur Fitriana Harry Setiawan Helma Malini, Helma Heriyadi Heriyadi, Heriyadi I. K, Maria Christiana Ikram Yakin Indra Safari Iwan Setiawan J, Junaidi Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Kamesywara, Saskia Farrasdita Kautsar, Gandhy Muhamad Levina, Widya Listyanti, Anindita Ayu Lonika, Tesa M. Irfani Hendri Maghribi, Rizqi Maria Christiana Iman Kalis, Maria Christiana Mazayatul Mufrihah B11212091 Meydiawati, Meydiawati Miranda, Fina Mochammad Imron Awalludin Muhammad Afif Muhammad Awal Muharani Mustarudin, Mustarudin Nabila, Amaninda Jihan Nabilah Annisa, Sitti Nur Kholis Farhan Nurrahim, Muhammad Fakhri Pamungkas, Angga Suda Priskila, Priskila Puput Lestari Purmono, Bintoro Bagus Purnomo, Bintoro Bagus Putra, Rafi Risya Putri, Laeli Rahayu, Ratna Bhanuwati Rahmadi, Nizar Ramadania Ramadania Ramadania, Ramadania Ratnawati Ratnawati Restiatun, Restiatun Ricky Martin Rivelino, Nicholas Romanisti, Shemma Anggia S, Syahbandi Saputra, Egi Sartika, Fiona Setiawan , Harry Sigit Ardi Saputra Suci Wulandari Suwandi, Della Syahbandi Syahbandi Syaifullah, Muhammad Hasan Syarif Riezieq Tiara Nur Salsabila Tiara Wati Titik Rosnani Tyas*, Heni Mulyaning Uray Ndaru Mustika Vanessa, Vivian Yuwinda, Risa