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All Journal JUIMA : Jurnal Ilmu Manajemen Neo-Bis Jurnal Mitra Manajemen Jurnal Mitra Pendidikan Fokus Ekonomi The Spirit of Society Journal : International Journal of Society Development and Engagement Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen JURNAL EKSBIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Dirgantara Jurnal Abdimas Mandiri Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal EMA (Ekonomi Manajemen Akuntansi) Journal of Applied Management and Accounting Science (JAMAS) Prosiding Konferensi Nasional PKM-CSR EKONOMIKA45 Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Manajerial Bisnis Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Dewantara: Jurnal Pendidikan Sosial Humaniora Jurnal Mahasiswa Manajemen dan Akuntansi The Es Economics and Entrepreneurship MAP (Jurnal Manajemen dan Administrasi Publik) JURNAL EKONOMI BISNIS DAN MANAJEMEN Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi West Science Interdisciplinary Studies Jurnal Ilmiah Research and Development Student West Science Interdisciplinary Studies Jurnal Ekonomi Bisnis dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen West Science Social and Humanities Studies JURNAL ILMIAH PENELITIAN MAHASISWA JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Inspirasi Ilmu Manajemen JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ekonomi, Bisnis dan Sosial Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Woro Utari
Universitas Wijaya Putra
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Journal : Fokus Ekonomi

 1 
STRATEGY OF MAINTAINING CUSTOMER LOYALTY WITH SATISFACTION AS INTERVENING VARIABLE AT COFFEE SHOP UNDERPASS GRESIK Woro Utari; Nurus Sobakh; Waras Waras; Melyana Arta Sari Sirait
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 1: Juni 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.1.16-36

Abstract

This study aims to examine and analyze the effect of service quality and trust on customer loyalty. The sampling technique used in this study was non-probability sampling, namely accidental sampling with a total of 100 respondents. The data analysis technique in this study uses hypothesis testing using path analysis or what is called Path Analysis with the help of the SPSS version 20 program. The type of data used in this study is questionnaire / questionnaire data. The results of this study indicate that service quality has a significant effect on satisfaction but has no significant effect on loyalty, trust has a significant effect on loyalty, and satisfaction has a significant effect on customer loyalty. However, in the indirect test, service quality has a significant indirect effect on customer loyalty through satisfaction, and trust does not directly affect customer loyalty through satisfaction.
EMPLOYEE PERFORMANCE IMPACTED BY WORK ENVIRONMENT AND COMPENSATION THROUGH LOYALTY AT PUSKESMAS CERME Utari, Woro; Muliyani, Suci
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.231-240

Abstract

This study aims to identify the significant influence of the work environment and salary on employee performance at Cerme Public Health Center. The sample consists of 50 employees from various divisions of Cerme Public Health Center, selected using the Proportional Random Sampling technique. This research employs an explanatory method with a quantitative approach, and data were collected through questionnaires. Data analysis was conducted using Partial Least Square (PLS) to test both direct and indirect effects through outer and inner model testing. The results indicate that the work environment has a positive and significant impact on loyalty; compensation also has a positive and significant effect on loyalty, and performance is positively and significantly influenced by the work environment, compensation, and loyalty. Additionally, there is a strong and mutually beneficial relationship between the work environment and salary in influencing employee performance through loyalty.
STRATEGIES TO INCREASE THE COMPETITIVENESS OF SMALL AND MEDIUM ENTERPRISES (SME) POST COVID 19 PANDEMIC AT SENTRA WISATA KULINER (SWK) IN SURABAYA Utari, Woro; Indrawati, Mei
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 2: Desember 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.2.275-282

Abstract

SMEs in Indonesia continue to exist and develop despite the economic crisis that has hit this country since 1997, and have even become a lifeline for the nation's economic recovery because of their ability to make a significant contribution to PDM and employment. The existence of SMEs on social life is improving community welfare which consists of economic welfare, health welfare and educational welfare. This research uses qualitative methods, the focus of this research is on community empowerment through SMEs. In qualitative research, in-depth interviews are needed, which is one of the commonly used analytical methods. This research will attempt to interview several informants at the Culinary Tourism Center in the City of Surabaya. Research results show that with the new normal rules, SWK can be open until the evening. This was welcomed by local residents. To improve the quality of SWK, Dinkopdag is gradually making improvements ranging from service standards, re-design, to the taste of SWK products. SWK really needs attention from the City Government, not only limited to providing space but also paying attention to the sustainability of SMEs, especially in SWK which is devoid of visitors. The improvements range from implementing a single cashier, building improvements to training traders by skilled chefs.
BRAND IMAGE AS A DETERMINANT OF EIGER PRODUCT REPURCHASE THROUGH BRAND TRUST Armadani, Erika Suci; Utari, Woro
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.196-205

Abstract

This research aims to examine the significant effects of Price, Brand Image, and Product Quality on Repurchase Intention with Brand Trust as an intervening variable for Eiger products in Surabaya City. The sampling technique used was purposive sampling, resulting in a sample size of 75 consumers of Eiger products in Surabaya. This research is explanatory research with a quantitative approach. Data collection was conducted through online questionnaires distributed via Google Forms. Data analysis was performed using Partial Least Square. The results show that the direct effects are as follows: price has a positive and significant effect on brand trust; price has a positive and significant effect on repurchase intention; brand image has a positive and significant effect on brand trust; brand image has a positive and significant effect on repurchase intention; product quality has a positive and significant effect on brand trust; product quality has a positive and significant effect on repurchase intention; and brand trust has a positive and significant effect on repurchase intention. Additionally, the indirect effects indicate that price, brand image, and product quality positively and significantly influence repurchase intention through brand trust.
Co-Authors A Gafur A Gafur Abd Syakur Abdul Malik Achmad Faddlillah Adelia, Anggita Niken Administrator Administrator Afinda Mufidah Fitria Agung Suprastiyo Ahmad Fuad Ainul Huri Akmal Ismail Yatim Al Hakim Albat, Heru Andika Satria Bagaskara Anton Sugiarto Anwar Shodiq Arianto Pramudjadi Arik Nur Cahyo Arik Nur Cahyo Armadani, Erika Suci Asep Heryyanto Aula Rakhmawati Aziizah Permata Ariani Bagus Teguh Santoso bagus teguh santoso, bagus teguh Bambang Priyanto Bismoko, Radityo Budi Endarto C. Sri Hartati C. Sri Hartati C. Sri Hartati Cahyanti, Dita Dwi Candra Sugiarto Cathrine Sri Hartati Chamariah Chamariah Chamariyah Chamariyah Chamariyah Chamariyah Chandra Kartika, Chandra Chatarina Sri Hartati Cipto Dadang Aris Subiantoro Danang Khurniawan Danang Khurniawan Darmanto Darmanto Dedy Karuniawan Dendi Apriliyanto Handika Putra Dewi Kristiyasari Dewi Purnamasari Diah Ayu Rahmawati Diah Vivi Astriyani Didik Darmadi Dini Peristiwanti Ningsih Djumardin Djumardin Dwi Budiyatno Eddy Suryanto Edelbertus Romo Ganggut Edelbertus Romo Ganggut Edi Dwi Purwanto Eereena Anastasia Hadipurnomo Eko Wahyu Hidayat Udjut Saputra eni yuliawati Errisona Mei Sandi Faidal Faidal Fitriyah Rosdianingsih Fransisca Romana Sunarmi Galih Permadi, Galih Gresika, Yaniar Hariwibowo Hariwibowo Hariyanto ÔÇì Hartantien, Sinarianda Kurnia Haryono Haryono Haryono Haryono Hendra Heri Santoso Hermin Putri Indriasari Hidayani, Ari Hidayatulloh, Mohammad Aris Indra Prasetyo2 Joice Soraya jurnalmap map jurnalpps pps Karlin Karlin Kartono , Khabibur Rochman Khairul Alam Kresensia Darmawati Kurniawan Kurniawan Lucky Prasetya Lucky, Plori Tri Lukmanul Hakim Luqman Luqman M. Abdurachman Rochimi M. Arif Mukhlisin M. Luthfi Alif Utama Made Yudi Darmita Madinatul Munawarah Mahdalena S Mardiana Sukendah Hariati Mas’ud Mei - Indrawati Mei Indrawati Mei Indrawati Mei Indrawati, Mei Meitha Rahardianty Melyana Arta Sari Sirait Mochamad Fauzi Hasanudin Moh. Nur Efendi Mohammad Agusti Mokh. Idham Kholid Mujiati Mujiati Mukaffi Khilmi Mukhammad Imam Muhdi Mukhlisin Muliyani, Suci Muninghar Muninghar Muninghar Muninghar, Muninghar Nadia Alfrida Hermayani Nogroho Mardi W. Noor, Fauzian Novena Margaretta Novi Sulistya Nugroho Mardi Nugroho Mardi Wibowo Nugroho Mardi Wibowo Nur Aulia Soffa Nur Halimah Nur Hidayah Nurus Sobakh Oryz Setiawan Prasetyo, Indra Pratama, Duta Wira Prayogi, Yoga Adi Purwati, Kiki Dyah Putri, Rainy Alifa Rifa Febrianti R. Aditya Dwi Rubiantoro Rahayu Setyati Rahmawati Rahmawati, Diah Ayu Ratna Ratna Retno Wulandari Risca Ayu Rachmania Rizdika Mardiana Rosalia Fantika Dalima Rr.LismawatiHK, Rr.LismawatiHK Rudiatno Rusdiyanto Rusdiyanto Sahrul Sahrul Sanusi, Ruchan Sari Julita Sarie, Rena Febrita Selamet Riadi Selamet Riadi Selvy Virginita Orizanti Setiawanto, Edhi Juli Sinarianda Kurnia Hartantien Siswadi Siti Ismawati Siti Komariah Sonya Nova Anggini Supranda Sri Hartati Sri Hartati Sri Kartini, Sri Sri Lestari, Veronika Nugraheni Sri Mulyani Subhan Nofemri Subijanto Subijanto Subijanto Subijanto ÔÇì Subijanto Subijanto Sugiono ÔÇÄ Suhariyanto ÔÇÄ Suliswanto, Suliswanto Supriyadi Supriyadi Supriyadi Suroso suroso Susetyorini Susetyorini Susilo Utomo Susilo, Dwi Joko Sutrisno, Sutrisno Syaiful Azmi Titis Asmarani Tri Andjarwati Tri Andjarwati Umi Elan Umi Elan Vivit Nurhidayah Wadi Reina Anggraini Wahyu Nugroho Wahyuni, Triana Wan Sasriani Wasis Budiarto Wawan Gunawan Wawan Gunawan Wispandono Moch Wiwin Candra Wulandari, Rachma Novita Wulandari, Siti Rahmawati Yoga Adi Prayogi Yohannes Sugiarto Yoyok YUNI ASTUTI Yustika Chandra Murthy Yuswa Dolar Tri Sendik Aksa Yuyun Widiastuti