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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Atma Jaya IKRA-ITH Informatika : Jurnal Komputer dan Informatika Jurnal ULTIMATICS IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian Nasional (JPN) Indonesia Journal of English Language and Education Indonesian Journal of Innovation Studies Jurnal Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Sains dan Ilmu Terapan Lencana: Jurnal Inovasi Ilmu Pendidikan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Perencanaan, Sains dan Teknologi (Jupersatek) Journal of Engineering Science and Technology Management Jurnal Elektronika dan Teknik Informatika Terapan Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Media Akademik (JMA) Ardhi: Jurnal Pengabdian dalam Negri Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Jurnal Pengabdian Nasional (JPN) Indonesia Perwira Journal of Economics and Business (PJEB) Jurnal Intelek Insan Cendikia Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Trends in Applied Sciences, Social Sciences, and Education Indonesian Journal of Emerging Trends in Community Empowerment Journal of Current Research in Humanities, Social Sciences, and Business Journal of Current Research in Management, Policy, and Social Studies STARLA : Jurnal Pengabdian Masyarakat DIBINOM(Digital Business and Economics Journal)
Rahmad Akbar
Politeknik Kampar
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Penerapan Pemasaran Digital pada UMKM Indah Donat di Bengkalis Oby, Muhammad; Bustami Bustami; Nofiar.Am, Andri; Hadi, Larbiel; Akbar, Rahmad
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1187

Abstract

The digital era has transformed human lifestyles and demands rapid adaptation across various sectors, including Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a strategic role in Indonesia’s economy as labor absorbers and developers of local products. However, limited digital literacy and skills often hinder their utilization of digital marketing. This community service program aims to enhance the capacity of the “Indah Donat” MSME in Bengkalis through guidance in implementing digital marketing strategies. The participatory approach includes initial surveys, needs assessment, development of a digital marketing framework, promotion via Google My Business, social media, and online marketplaces, as well as sustainability evaluation. The results show improved capabilities of the partner in managing digital content, expanding market reach, and increasing sales. “Indah Donat” now has an integrated online business profile, structured content calendar, and distribution channels through social media and marketplaces. This approach aligns with the Technology Acceptance Model (TAM) and modern marketing concepts based on Segmenting, Targeting, and Positioning (STP). In conclusion, the program effectively enhances MSME digital capacity, broadens marketing networks, and strengthens business independence, while contributing to digital transformation and local economic empowerment.
Pengaruh Iklan Digital terhadap Peningkatan Penjualan Toko Mahkota Sawit di Lazada Nethania Nava, Lilian; Octora Br. Turnip, Mariana; Akbar, Rahmad; Khairul Rahmat, Hayatul; Sispurwanto, Yedi; Veronika, Nina; Asma Deli, Nur
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5313

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh iklan digital terhadap kinerja penjualan Toko Mahkota Sawit di Lazada, salah satu platform e-commerce terbesar di Indonesia. Dalam era digitalisasi yang pesat, iklan online menjadi salah satu instrumen penting untuk menarik perhatian konsumen dan meningkatkan visibilitas produk. Penelitian ini menggunakan metode kuantitatif dengan survei yang disebarkan kepada 98 responden yang pernah melakukan pembelian di Toko Mahkota Sawit melalui Lazada. Data dianalisis menggunakan regresi linier sederhana untuk mengukur hubungan antara iklan digital dan peningkatan penjualan. Hasil penelitian menunjukkan bahwa iklan digital berpengaruh positif dan signifikan terhadap peningkatan penjualan. Analisisregresi menunjukkan bahwa iklan berkontribusi dalam meningkatkan kesadaran pelanggan, menumbuhkan minat beli, serta mendorong peningkatan volume transaksi. Hasil ini mendukung model AIDA serta penelitian sebelumnya mengenai efektivitas strategi pemasaran digital. Implikasi penelitian ini menegaskan pentingnya optimalisasi iklan digital bagi penjual online agar mampu meningkatkan daya saing di pasar e-commerce yang sangat kompetitif. ABSTRACT This study aims to examine the effect of digital advertising on the sales performance of Mahkota Sawit Store on Lazada, one of the largest e-commerce platforms in Indonesia. In the era of rapid digitalization, online advertising has become an essential tool to attract consumer attention and increase product visibility. A quantitative research method was employed using a survey distributed to 98 respondents who had purchased products from Mahkota Sawit Store through Lazada. Data were analyzed using simple linear regression to measure the relationship between digital advertising and sales growth. The findings indicate that digital advertising has a significantand positive effect on increasing sales. The regression results show that advertising contributes to improving customer awareness, stimulating purchase interest, and driving higher transaction volumes. These results support the AIDA model and prior studies on the effectiveness of digital marketing strategies. The implications of this study highlight the importance for online sellers to optimize digital advertising in order to enhance competitiveness in highly saturated e-commerce markets.
Pengaruh Playstation Terhadap Kepuasan Pelanggan Di Coffee Shop: Studi Kasus Coffee Shop XYZ Ramadhan, Denis; Vitria Nur Qholiva, Hawa; Akbar, Rahmad; Khairul Rahmat, Hayatul; Yelmi, Harmi; Veronika, Nina; Asma Deli, Nur
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5316

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh PlayStation sebagai fasilitas hiburan terhadap kepuasan pelanggan di XYZ Coffee Shop. Coffee shop saat ini tidak hanya berfungsi sebagai tempat menikmati minuman, tetapi juga sebagai ruang sosial yang dituntut memberikan nilai tambah bagi pelanggan. Salah satu strategi yang diterapkan adalah penyediaan fasilitas permainan PlayStation untuk meningkatkan pengalaman pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif. Data diperoleh melalui penyebaran kuesioner kepada 83 responden yang ditentukan dengan rumus Slovin dari populasi sebanyak 500 pelanggan. Hasil penelitian menunjukkan bahwa PlayStation berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Nilai koefisien determinasi (R²) juga memperlihatkan bahwa keberadaan PlayStation memberikan kontribusi cukup besar terhadap kepuasan pelanggan, meskipun faktor lain seperti kualitas pelayanan, harga, dan suasana kafe juga berperan penting. Penelitian ini menyimpulkan bahwa penyediaan fasilitas hiburan interaktif seperti PlayStation merupakan strategi efektif untuk meningkatkan kepuasan dan loyalitas pelanggan di coffee shop. ABSTRACT This study aims to analyze the influence of PlayStation as an entertainment facility on customer satisfaction at XYZ Coffee Shop. Coffee shops today are not only places to enjoy beverages, but also social spaces that are expected to provide added value for customers. One of the strategies applied is the provision of PlayStation games to enhance the customer experience. This research employs a quantitative approach with a descriptive-verificative method. Data were collected through questionnaires distributed to 83 respondents, determined using the Slovin formula from a population of 500 customers. The results show that PlayStation has a positive and significant effect on customer satisfaction. The coefficient of determination (R²) also indicates that PlayStation contributes considerably to customer satisfaction, although other factors such as service quality, price, and café atmosphere also play an important role. This study concludes that providing interactive entertainment facilities such as PlayStation is an effective strategy to improve customer satisfaction and loyalty in coffee shops.
IMPLEMENTASI TAFSIR DALAM PEMBENTUKAN AHLAK DAN MORAL DI PONDOK TAHFIDZHUL QUR’AN (NURSYAM ZAM KOLAKA) Akmir, Akmir; Aslim, Aslim; Asrul Muslim; Rahmad Akbar; Junas, Junas
Jurnal Intelek Insan Cendikia Vol. 1 No. 6 (2024): Agustus 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengevaluasi implementasi tafsir Al-Qur'an dalam pembentukan akhlak dan moral santri di Pondok Tahfizhul Qur'an Nur Syam Syam Kolaka. Menggunakan pendekatan kualitatif dan desain studi kasus, penelitian ini menyelidiki metode pengajaran tafsir, dampaknya terhadap akhlak santri, serta peran ustadz/ustadzah dalam proses tersebut. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dokumentasi, dan kuesioner. Hasil penelitian menunjukkan bahwa metode pengajaran tafsir yang diterapkan melibatkan metode tahlili dan muqaran, dengan fokus pada akhlak dan etika yang terdapat dalam Al-Qur'an. Dampak positif yang signifikan terlihat dalam perubahan akhlak santri, termasuk peningkatan kejujuran, kesabaran, dan empati, serta penerapan moral dalam interaksi sosial mereka. Peran ustadz/ustadzah sangat krusial dalam mengintegrasikan ajaran tafsir ke dalam praktik sehari-hari santri. Penelitian ini juga mengidentifikasi tantangan seperti perbedaan pemahaman santri dan kebutuhan untuk memperbarui metode pengajaran. Temuan ini menggarisbawahi pentingnya integrasi tafsir dalam pendidikan akhlak dan memberikan rekomendasi untuk peningkatan metode pengajaran serta strategi pembelajaran yang lebih relevan.
PENTINGNYA PENDIDIKAN ALQUR’AN DALAM MEMBENTUK GENERASI YANG BERAHLAK ALQUR’AN (DI SDN 2 LAMEKONGGA) Rahmad Akbar
Jurnal Intelek Insan Cendikia Vol. 1 No. 7 (2024): SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Pendidikan Al-Qur'an merupakan aspek krusial dalam membentuk generasi yang berakhlak sesuai dengan ajaran Al-Qur'an. Penelitian ini dilakukan di SDN 2 Lamekongga untuk mengevaluasi dampak pendidikan Al-Qur'an terhadap pembentukan akhlak siswa. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus dan fenomenologi, yang mencakup wawancara, kuesioner, dan observasi. Hasil penelitian menunjukkan bahwa mayoritas siswa berusia 10-15 tahun yang berpartisipasi dalam pendidikan Al-Qur'an mengalami peningkatan pemahaman tentang nilai-nilai akhlak Islami seperti kejujuran, kesabaran, dan rasa hormat. Siswa menunjukkan perubahan positif dalam perilaku mereka, baik di rumah maupun di sekolah. Metode pengajaran yang melibatkan hafalan, pemahaman tafsir, dan praktik langsung terbukti efektif dalam pembentukan akhlak, sedangkan lingkungan pendidikan yang mendukung serta dukungan keluarga berkontribusi besar terhadap keberhasilan pendidikan. Penelitian ini merekomendasikan pengembangan kurikulum yang mencakup metode pengajaran yang bervariasi, peningkatan keterlibatan orang tua, dan pelatihan untuk pendidik. Kesimpulannya, pendidikan Al-Qur'an, jika diterapkan secara konsisten dan efektif, dapat membentuk generasi muda yang berakhlak luhur dan berpengetahuan spiritual yang mendalam.
PENGARUH AGAMA TERHADAF PERILAKU SOSIAL MASYARAKAT Akmir Akmir; Rahmad Akbar; Diah Ramadhani; Asrul muslim; Aslim Aslim; Junas Junas
Jurnal Intelek Insan Cendikia Vol. 2 No. 1 (2025): JANUARI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh agama terhadap perilaku sosial masyarakat. Agama, sebagai sistem kepercayaan dan praktik yang berhubungan dengan kekuatan lebih tinggi, memiliki dampak besar dalam membentuk norma sosial, nilai moral, serta interaksi antarindividu dalam suatu komunitas. Dengan menggunakan pendekatan kualitatif, penelitian ini mengkombinasikan studi literatur dan wawancara mendalam terhadap 30 responden dari berbagai latar belakang agama. Teori-teori yang digunakan sebagai landasan adalah teori fungsionalisme oleh Emile Durkheim, teori interaksionisme simbolik oleh George Herbert Mead, dan teori konflik oleh Karl Marx. Hasil penelitian menunjukkan bahwa agama berperan penting dalam pembentukan nilai sosial, penguatan solidaritas sosial, pembentukan norma sosial, serta mendorong toleransi antarumat beragama. Agama tidak hanya memberikan pedoman moral, tetapi juga mempererat hubungan sosial melalui ritual-ritual keagamaan yang mendukung keharmonisan dalam masyarakat. Dalam hal ini, agama berfungsi sebagai sarana untuk memelihara keteraturan sosial dan menciptakan kedamaian, meskipun ada perbedaan keyakinan. Penelitian ini memberikan wawasan baru tentang bagaimana agama memengaruhi perilaku sosial dan mendorong terbentuknya masyarakat yang lebih toleran dan harmonis.
Implementasi Analisis Forecasting Penjualan Ekspor Copra Dengan Metode Time Series Pada CV. DATY International Di Tembilahan Yoga Winanda, T.; Akbar, Rahmad; Rahmayani, Merlia; Yetti, Dzulhijjah
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 1 (2023): April 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i1.14451

Abstract

Forecasting is an estimate of something that has not happened or will happen in the future. Forecasting is a very important element in decision-making, because the effectiveness of a decision generally depends on several factors that we cannot see when the decision is made. In mathematics, the part that can be used in forecasting is simple regression with linear trend analysis using the least squares method. The purpose of writing this thesis is to predict the number of export sales of copra and coconut shell through Linear Trend analysis and application using the Least Squares Method.
Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Industri Keripik Nenas Pasca Pembangunan Jalan Tol Bangkinang-Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Rahmayani, Merlia; Hasybi, Khairul
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.19913

Abstract

Home Industry Keripik Nenas is a company that produces dry and wet cakes, but they are facing challenges in the form of declining sales. This research aims to identify competitors' advantages using the benchmarking method and to identify the company's strengths, weaknesses, opportunities and threats, as well as designing marketing strategies to increase sales. The results of the benchmarking analysis reveal that competitors have many advantages. Meanwhile, the SWOT calculation results show that Keripik Nenas's main strength is its delicious taste, but this company has a weakness in its limited product variety. Companies have great opportunities in the form of high consumer loyalty to their products, but also face threats from the emergence of similar products on the market. Therefore, from this SWOT analysis, several marketing strategies can be designed to increase sales.
Analisis dampak Pembangunan Infrastruktur terhadap Pendapatan Rumah Makan dan Usaha oleh-oleh (Studi Kasus Pembangunan Jalan Tol Bangkinang-Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Rahmayani, Merlia; Yelmi, Harmi; Nurbit, Nurbit; Kaido, Boris
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 2 (2024): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

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Abstract

The development of Bangkinang-Pekanbaru toll road infrastructure has become the government's focus in efforts to improve connectivity and accelerate economic growth in the region. This research aims to analyze the impact of toll road construction on the income of restaurants and souvenir businesses before and after the operation of the toll road. This research was conducted using a quantitative approach with interviews with business owners. Data analysis uses a normality test to ensure the data is normally distributed and a difference test (T-test) to determine differences in respondents' income. The results of the research show that there is a significant difference in income between restaurants and souvenir businesses before and after the toll road. The results of the income normality test at restaurants are normally distributed data with a Sig value. 0.057 > 0.05, and income from the souvenir business is also normally distributed data with a Sig value. 0.281 > 0.05. The results of the Paired Sample T-test concluded that the restaurant obtained a Sig. (2-tailed) value of 0.000 < 0.05, so Ha was accepted "there was a difference in income at the restaurant before and after the Bangkinang-Pekanbaru toll road", whereas in The souvenir business obtained a Sig (2-tailed) value of 0.000 < 0.05, so Ha was accepted "there was a difference in income in the souvenir business before and after the Bangkinang-Pekanbaru toll road". This research contributes to further understanding of the relationship between toll road infrastructure development and local economic growth, especially in the context of income from restaurants and souvenir businesses.
Web-Based Modernized Information System for Catfish Supply Chain Management in Village-Owned Enterprises: Sistem Informasi Modernisasi Manajemen Rantai Pasok Ikan Patin Berbasis Web Pada BUMDes Nasari, Fina; Veronika, Nina; Deli, Nur Asma; Akbar, Rahmad; Habibie, Indra; Nurkholifah, Mahdiawan; Amelia , Suci Fitri
Indonesian Journal of Innovation Studies Vol. 27 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i1.1825

Abstract

General Background: Information systems play an essential role in processing data into useful information for decision-making and improving work efficiency. In the business sector, these systems are not only used for recording but also serve as strategic tools for managing resources, designing distribution, and strengthening coordination among business actors. Knowledge Gap: However, in the fisheries sector, particularly in catfish farming in Kampar Regency, there are still challenges such as limited price information, dependence on middlemen, and inefficient distribution. These issues reduce farmers’ profits and limit consumer access to fresh products at reasonable prices. Aims: The development of a web-based Supply Chain Management (SCM) information system aims to facilitate distribution processes, support online transactions, and provide accurate data regarding production, pricing, and market demand. Result:Based on the results of the User Acceptance Test (UAT) conducted with 20 respondents and 10 evaluation questions, user acceptance of the system was very positive, with average scores ranging between 80–95 percent and an overall satisfaction rate above 85 percent. Novelty: This research integrates SCM principles into a web-based system specifically designed for rural-scale catfish supply chains, enabling direct interaction among farmers, BUMDes, and consumers in a single digital platform. Implication: The developed system is feasible to implement and has the potential to support BUMDes Koto Masjid in expanding market access, improving farmer welfare, and strengthening national food security. Highlights: Developed a web-based SCM system integrating farmers, BUMDes, and consumers in the catfish supply chain. Achieved over 85% user satisfaction based on UAT results from 20 respondents. Improved distribution efficiency, market access, and strengthened local food security. Keywords: Information System, Supply Chain Management, Catfish Farming
Co-Authors Adi Apriadi Agung Pramono Akmir Akmir Akmir Akmir Am, Andri Nofiar Amelia , Suci Fitri Amelia, Suci Fitri Andri Nofiar Andri Nofiar Am Andri Nofiar. Am Andri Nofiar. Am Annisa Cahyani Antoni Pribadi Ardiansyah Hamid Aslim Aslim Aslim Aslim Asrul Muslim Asti Mega Fitria Azhari Azhari Bambang Pramono Belia Afifah Boris Kaido Burhan Hafid Bustami Bustami CAHYANI, ANNISA Cris Kuntadi Dedi Kurnia Dharma Setiawan Diah Ramadhani Dini Amalia Putri Dzulhijjah Yetti Dzulhijjah Yetti Dzulhijjahyetti Dzulhijjahyetti Ersi Sisdianto Febrianton, Adi Fina Nasari Fina Nasari habibie, indra Habibullah, Abdi Naufal Harmi Yelm Harmi Yelmi Hasybi, Khairul Hawa Vitria Nur Qholiva Hayatul Khairul Rahmat Idu Aulia Indra Habibi Indra Habibie Indra Habibie Junaidi Junaidi Junaidi, Anwar Junas Junas Junas, Junas Kurnia, Dedi Larbiel Hadi Lutfia Bamatraf M. Alkadri Perdana M. Alkadri Perdana M. Rukhsah Mahdiawan Nurkholifah Marhadi Sastra Merlia Rahma Yani Merlia Rahmayani Mexsasai Indra Muhammad Firjatullah Nur Akbar Nethania Nava, Lilian Nina Veronika Nofiar, Andri Nofrifaldi Nur Asma Deli Nur Asma Deli Nurbit Nurbit Nurkholifah, Mahdiawan Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Oby, Muhammad Octora Br. Turnip, Mariana Perdana, M. Alkadri Priyana, Winda Putri, Indah Purnama Putri, Indah Purnama Rahman, Zumardi Rahmayani, Merlia Ramadhan, Denis Rasihen, Yogy Rezkillah, Nafil Rizal Adi Saputra Santri Utami ms Siti Masrohatin Suci Fitri Amelia Suhailah, Roshikah Wafa Supriati T.Yoga Winanda T.Yoga Winanda Tri Handayani Tri Kurniaty Vitria Nur Qholiva, Hawa Wahyuni Wahab Winda Priyana Yedi Sispurwanto Yoga Winanda, T.