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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Atma Jaya IKRA-ITH Informatika : Jurnal Komputer dan Informatika Jurnal ULTIMATICS IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian Nasional (JPN) Indonesia Journal of English Language and Education Indonesian Journal of Innovation Studies Jurnal Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Sains dan Ilmu Terapan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Perencanaan, Sains dan Teknologi (Jupersatek) Journal of Engineering Science and Technology Management Jurnal Elektronika dan Teknik Informatika Terapan Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Inovasi Bisnis Manajemen dan Akuntansi Jurnal Media Akademik (JMA) Ardhi: Jurnal Pengabdian dalam Negri Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Jurnal Pengabdian Nasional (JPN) Indonesia Perwira Journal of Economics and Business (PJEB) Jurnal Intelek Insan Cendikia Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Trends in Applied Sciences, Social Sciences, and Education Indonesian Journal of Emerging Trends in Community Empowerment Journal of Current Research in Humanities, Social Sciences, and Business Journal of Current Research in Management, Policy, and Social Studies STARLA : Jurnal Pengabdian Masyarakat DIBINOM(Digital Business and Economics Journal)
Rahmad Akbar
Politeknik Kampar
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Rancang Bangun Egrek Sentak Manual Putri, Indah Purnama; Febrianton, Adi; Akbar, Rahmad
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 2 (2025): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i2.44805

Abstract

Palm oil is an industrial/plantation plant that is useful as a producer of cooking oil, industrial oil and fuel. In the world, Indonesia is the largest country that produces palm oil. Most of the harvesters of fresh fruit bunches (FFB) and oil palm fronds still use manual methods with egrek and dodos harvesting tools. Using a manual egrek requires quite a lot of energy and a long time in the harvesting process, therefore a tool is needed that can reduce energy and time but the price is still affordable for oil palm farmers. The egrek pipe is a tool used to cut fronds and fresh fruit bunches. Iron pipe is a mixture of aluminum containing 4% copper. Pipes and pipes can be modified into cutters of fronds and fresh fruit bunches. Modification of the tool utilizes iron pipes, iron plates, iron sticks and pipes. The principle is done by moving the tool that is designed and made forward and backward.
The Role of Work Discipline in Mediating the Influence of Work Environment and Leadership on Employee Performance at BUMDES Barokah, Pulau Lawas Village, Bangkinang District Habibie, Indra; Nurkholis; Akbar, Rahmad; Yetti, Dzulhijjah; Azhari
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 1 (2025): Maret 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i1.229

Abstract

This research aims to analyze how the work environment and leadership influence employee performance, with work discipline serving as a mediating factor. The study was conducted at BUMDes Barokah, located in Pulau Lawas Village, Bangkinang District. A quantitative approach was used, involving 30 employees selected through a census technique. Data collection was carried out using a questionnaire, and analysis employed multiple regression and Sobel test to examine the mediation effect. The results show that both the work environment and leadership have a positive and significant impact on employee performance. Additionally, work discipline significantly mediates the relationship between these two variables and performance outcomes. This indicates that a supportive work environment and effective leadership must be complemented by strong employee discipline to improve performance. The findings suggest that BUMDes management should focus on creating a conducive workplace and applying participative leadership while also strengthening work discipline to enhance productivity and achieve organizational goals.
Sosialisasi Sistem Pemasaran Produk Pertanian : Peluang dan Tantangan di Era Digital pada Petani Palawija Desa Ridan Permai Tri Kurniaty; Dini Amalia Putri; Agung Pramono; Yogy Rasihen; Rahmad Akbar; Nofiar.Am, Andri
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 1 (2025): Juni: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i1.1012

Abstract

The development of digital marketing for palawija farmers in Desa Ridan Permai is a strategic effort to enhance farmers’ competitiveness and income in facing modern market challenges. This community service activity aims to improve farmers’ understanding of utilizing digital technologies, such as social media and e-commerce platforms, as marketing tools for agricultural products. The methods employed include socialization, training, and direct assistance to farmers involving multiple stakeholders. The results show increased enthusiasm and capability among farmers in applying digital marketing, with potential to expand market reach and improve profits. However, challenges such as limited digital literacy and technology access require further attention. This program contributes significantly to supporting the transformation of local agribusiness towards a more advanced and sustainable digital era.
Pemanfaatan Aplikasi Desain Canva Sebagai Media Peningkatan Promosi Produk untuk UMKM di Desa Penyasawan Rahmad Akbar; Dzulhijjah Yetti; Nurbit Nurbit; Harmi Yelmi; Yedi Sispurwanto; Indra Habibie; Andri Nofiar. Am; Nurkholis; Tri Kurniaty; Hafid, Burhan
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 1 (2025): Juni: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i1.1025

Abstract

The advancement of digital technology has significantly transformed marketing strategies, especially for micro, small, and medium enterprises (MSMEs) in rural areas. This community service program was conducted in Penyasawan Village, Kampar Regency, aiming to improve the digital marketing capabilities of local culinary MSMEs through training in the use of the Canva design application. The main problems faced by the MSMEs in the village include limited knowledge of digital marketing, lack of design skills, and financial constraints to hire professional graphic designers. This program provided a practical solution by organizing a hands-on training session on how to create promotional materials such as posters, banners, and social media content using Canva. The training involved 20 MSME participants and was implemented through several stages: preparation, implementation, and monitoring-evaluation. The results showed an increase in participants' abilities to independently design effective promotional materials, which are expected to expand their market reach and increase product sales. This activity not only enhanced digital literacy among MSMEs but also supported the growth of the local economy through improved promotional strategies.
Pengaruh Penerapan Bahasa Inggris Pada Menu Makanan Terhadap Minat Beli Konsumen Pada Dapur Seblak Bangkinang Yetti, Dzulhijjah; Rahmad Akbar; Nurkholis Nurkholis; Nofiar. Am, Andri; M. Alkadri Perdana
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 2 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i2.1085

Abstract

This study aims to analyze the effect of using English in food menu names on consumer purchase intention at Dapur Seblak Bangkinang. In the globalization era, the use of foreign terms is believed to enhance product appeal, especially among younger consumers. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 active customers of Dapur Seblak Bangkinang. The results show that using English in menu naming creates a more modern and trendy image, which significantly increases consumers' buying interest. These findings indicate that language strategy in product naming plays a crucial role in shaping consumer perceptions and influencing purchase decisions. Therefore, culinary business owners are encouraged to consider using foreign languages as part of their marketing strategy.
Analisis Faktor yang Mempengaruhi Perilaku Pembelian Konsumen terhadap Produk Fajwa Bakery di Bangkinang Yedi Sispurwanto; Rahmad Akbar
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.978

Abstract

This study aims to examine the extent to which various factors—such as product quality, service, income level, price, consumer preferences, and ease of access to location—affect purchasing decisions for Fajwa Bakery products in Bangkinang. The research method used is a survey, with data collected through direct interviews and field observations. The respondents are customers who have previously purchased Fajwa Bakery products, selected using the accidental sampling technique, based on whoever was encountered and willing to participate. The sample size in this study was determined to be 100 people using the Lemeshow formula. Data analysis was conducted using descriptive methods and multiple linear regression. The results show that most respondents are aged between 20 and 35 years old, female, with a senior high school education level, earn between Rp 1,000,000 and Rp 2,000,000 per month, and have purchased Fajwa Bakery products at least three times in the past year.
Kontribusi Strategi Digital Marketing dan Layanan Digital terhadap Efektivitas UMKM Rumah Makan Fajwa Bangkinang Dedi Kurnia; Rahmad Akbar
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1009

Abstract

This study was conducted to evaluate the extent to which digital marketing strategies and digital services contribute to improving the operational effectiveness of Micro, Small, and Medium Enterprises (MSMEs), particularly at Rumah Makan Fajwa located in Bangkinang. The research employed a quantitative approach, using data collection techniques through the distribution of questionnaires to selected respondents. To ensure data accuracy, quality tests were carried out, including validity tests, reliability tests, and classical assumption tests such as normality tests, heteroscedasticity tests, and multicollinearity tests. The data obtained were analyzed using descriptive and inferential analysis methods, which included multiple linear regression, t-tests to examine partial effects, F-tests to determine simultaneous effects, and the coefficient of determination to assess the contribution of independent variables to the dependent variable. The results of the analysis show that the implementation of digital marketing strategies significantly enhances the operational effectiveness of the MSME, Rumah Makan Fajwa. Similarly, the use of digital services has a notable impact in supporting the smoothness and efficiency of business operations. Overall, both digital marketing strategies and digital services jointly provide a significant positive contribution to the effectiveness of this MSME's business operations.
The Influence of Digital Marketing Strategy and Brand Image on Consumer Purchase Intention at Warehouse Coffee Container in Panam, Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Nurkholis, Nurkholis; Kaido, Boris; Febrianton, Adi
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.282

Abstract

This study investigates the influence of digital marketing strategy and brand image on consumer purchase intention at Warehouse Coffee Container in Panam, Pekanbaru, where competition among coffee shops continues to intensify. Digital marketing has become a crucial channel to reach consumers, while brand image strongly shapes consumer perceptions and purchase behavior. A quantitative explanatory design was applied, with data collected from 120 consumers selected through purposive sampling. Questionnaires were distributed to measure perceptions of digital marketing strategy, brand image, and purchase intention. Data analysis was conducted using SPSS, employing validity and reliability tests, classical assumption tests, and multiple linear regression to test the proposed hypotheses. The results demonstrate three major findings: digital marketing strategy has a positive and significant effect on consumer purchase intention, brand image also positively and significantly influences purchase intention, and digital marketing strategy significantly enhances brand image. Furthermore, the joint influence of digital marketing strategy and brand image was found to be significant in determining purchase intention. This study provides both theoretical and practical contributions. Theoretically, it extends evidence on the role of marketing strategies in shaping consumer behavior within the food and beverage industry. Practically, it emphasizes that effective digital marketing combined with a consistent brand image can strengthen competitiveness, attract more consumers, and increase purchase intention in the highly competitive coffee shop market
The Role of Brand Awareness in Mediating the Influence of Digital Marketing and Digital Content Quality on Increasing Sales of Culinary MSMEs (Case Study in Panam, Pekanbaru) Kurnia, Dedi; Akbar, Rahmad; Yetti, Dzulhijjah; Sispurwanto, Yedi; Nofiar. Am, Andri
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.286

Abstract

This study aims to analyze and understand the role of brand awareness as a mediator in the relationship between digital marketing strategies and digital content quality on the sales growth of culinary MSMEs in Panam, Pekanbaru. The research employs a quantitative approach using Path Analysis. Data were collected randomly from culinary MSMEs in Panam, Pekanbaru, over the period from 2020 to 2024. Data analysis techniques include descriptive analysis, normality test, multicollinearity test, autocorrelation test, and heteroskedasticity test. The findings of the study are as follows: 1) Digital marketing strategies have a positive and significant impact on brand awareness of culinary MSMEs. 2) Digital content quality has a positive and significant impact on brand awareness of culinary MSMEs. 3) Digital marketing strategies have a positive and significant impact on the sales growth of culinary MSMEs. 4) Digital content quality has a positive and significant impact on the sales growth of culinary MSMEs. 5) Brand awareness has a positive and significant impact on the sales growth of culinary MSMEs. 6) Digital marketing strategies significantly enhance sales growth through the mediation of brand awareness in culinary MSMEs. 7) Digital content quality significantly enhances sales growth through the mediation of brand awareness in culinary MSMEs.
Keterkaitan Budaya Organisasi dengan Kinerja Karyawan: Analisis Literatur dalam Konteks Global dan Lokal Nurbit, Nurbit; Rahmat, Hayatul Khairul; Rezkillah, Nafil; Habibullah, Abdi Naufal; Veronika, Nina; Akbar, Rahmad
Journal of Current Research in Humanities, Social Sciences, and Business Vol. 2 No. 2 (2025): December
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/jd66mn57

Abstract

This study examines the relationship between organizational culture and employee performance with a focus on global and local contexts. Through a literature review, it was found that organizational culture significantly influences employee performance, including aspects of motivation, commitment, and productivity. A culture that supports open communication, recognition of achievements, and effective leadership plays a crucial role in enhancing individual and team performance. However, this relationship is affected by cultural differences between collectivistic and individualistic societies. Additionally, factors such as leadership, reward systems, and internal communication mediate this relationship. The study identifies the mechanisms underlying the influence of organizational culture on employee performance and offers practical recommendations for multinational organizations to design strategies that align with local cultural contexts. The findings aim to provide deeper insights into how organizational culture can enhance employee performance across diverse cultural backgrounds.
Co-Authors Adi Apriadi Agung Pramono Akmir Akmir Akmir Akmir Am, Andri Nofiar Amelia , Suci Fitri Amelia, Suci Fitri Andri Nofiar Andri Nofiar Am Andri Nofiar. Am Andri Nofiar. Am Annisa Cahyani Antoni Pribadi Ardiansyah Hamid Aslim Aslim Aslim Aslim Asrul Muslim Asti Mega Fitria Azhari Azhari Bambang Pramono Belia Afifah Boris Kaido Burhan Hafid Bustami Bustami CAHYANI, ANNISA Cris Kuntadi Dedi Kurnia Dharma Setiawan Diah Ramadhani Dini Amalia Putri Dzulhijjah Yetti Dzulhijjahyetti Dzulhijjahyetti Ersi Sisdianto Febrianton, Adi Fina Nasari Fina Nasari habibie, indra Habibullah, Abdi Naufal Harmi Yelm Harmi Yelmi Hasybi, Khairul Hawa Vitria Nur Qholiva Hayatul Khairul Rahmat Idu Aulia Indra Habibi Indra Habibie Indra Habibie Junaidi Junaidi Junaidi, Anwar Junas Junas Junas, Junas Kurnia, Dedi Larbiel Hadi Lutfia Bamatraf M. Alkadri Perdana M. Alkadri Perdana M. Rukhsah Mahdiawan Nurkholifah Marhadi Sastra Merlia Rahma Yani Merlia Rahmayani Mexsasai Indra Muhammad Firjatullah Nur Akbar Nethania Nava, Lilian Nina Veronika Nofiar, Andri Nofrifaldi Nur Asma Deli Nur Asma Deli Nurbit Nurbit Nurkholifah, Mahdiawan Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Oby, Muhammad Octora Br. Turnip, Mariana Perdana, M. Alkadri Priyana, Winda Putri, Indah Purnama Putri, Indah Purnama Rahman, Zumardi Rahmayani, Merlia Ramadhan, Denis Rasihen, Yogy Rezkillah, Nafil Rizal Adi Saputra Santri Utami ms Siti Masrohatin Suci Fitri Amelia Suhailah, Roshikah Wafa Supriati T.Yoga Winanda T.Yoga Winanda Tri Handayani Tri Kurniaty Vitria Nur Qholiva, Hawa Wahyuni Wahab Winda Priyana Yedi Sispurwanto Yoga Winanda, T.