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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Hukum SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Atma Jaya Jurnal ULTIMATICS IKRA-ITH EKONOMIKA Jurnal Teknik Industri Terintegrasi (JUTIN) Journal of English Language and Education Indonesian Journal of Innovation Studies Jurnal Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Sains dan Ilmu Terapan Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan JAKBS Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Perencanaan, Sains dan Teknologi (Jupersatek) Journal of Engineering Science and Technology Management Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Media Akademik (JMA) RESLAJ: Religion Education Social Laa Roiba Journal Ardhi: Jurnal Pengabdian dalam Negri Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Jurnal Intelek Insan Cendikia Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Journal of Current Research in Humanities, Social Sciences, and Business
Rahmad Akbar
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The Influence of Digital Marketing Strategy and Brand Image on Consumer Purchase Intention at Warehouse Coffee Container in Panam, Pekanbaru Akbar, Rahmad; Yetti, Dzulhijjah; Nurkholis, Nurkholis; Kaido, Boris; Febrianton, Adi
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.282

Abstract

This study investigates the influence of digital marketing strategy and brand image on consumer purchase intention at Warehouse Coffee Container in Panam, Pekanbaru, where competition among coffee shops continues to intensify. Digital marketing has become a crucial channel to reach consumers, while brand image strongly shapes consumer perceptions and purchase behavior. A quantitative explanatory design was applied, with data collected from 120 consumers selected through purposive sampling. Questionnaires were distributed to measure perceptions of digital marketing strategy, brand image, and purchase intention. Data analysis was conducted using SPSS, employing validity and reliability tests, classical assumption tests, and multiple linear regression to test the proposed hypotheses. The results demonstrate three major findings: digital marketing strategy has a positive and significant effect on consumer purchase intention, brand image also positively and significantly influences purchase intention, and digital marketing strategy significantly enhances brand image. Furthermore, the joint influence of digital marketing strategy and brand image was found to be significant in determining purchase intention. This study provides both theoretical and practical contributions. Theoretically, it extends evidence on the role of marketing strategies in shaping consumer behavior within the food and beverage industry. Practically, it emphasizes that effective digital marketing combined with a consistent brand image can strengthen competitiveness, attract more consumers, and increase purchase intention in the highly competitive coffee shop market
The Role of Brand Awareness in Mediating the Influence of Digital Marketing and Digital Content Quality on Increasing Sales of Culinary MSMEs (Case Study in Panam, Pekanbaru) Kurnia, Dedi; Akbar, Rahmad; Yetti, Dzulhijjah; Sispurwanto, Yedi; Nofiar. Am, Andri
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.286

Abstract

This study aims to analyze and understand the role of brand awareness as a mediator in the relationship between digital marketing strategies and digital content quality on the sales growth of culinary MSMEs in Panam, Pekanbaru. The research employs a quantitative approach using Path Analysis. Data were collected randomly from culinary MSMEs in Panam, Pekanbaru, over the period from 2020 to 2024. Data analysis techniques include descriptive analysis, normality test, multicollinearity test, autocorrelation test, and heteroskedasticity test. The findings of the study are as follows: 1) Digital marketing strategies have a positive and significant impact on brand awareness of culinary MSMEs. 2) Digital content quality has a positive and significant impact on brand awareness of culinary MSMEs. 3) Digital marketing strategies have a positive and significant impact on the sales growth of culinary MSMEs. 4) Digital content quality has a positive and significant impact on the sales growth of culinary MSMEs. 5) Brand awareness has a positive and significant impact on the sales growth of culinary MSMEs. 6) Digital marketing strategies significantly enhance sales growth through the mediation of brand awareness in culinary MSMEs. 7) Digital content quality significantly enhances sales growth through the mediation of brand awareness in culinary MSMEs.
Keterkaitan Budaya Organisasi dengan Kinerja Karyawan: Analisis Literatur dalam Konteks Global dan Lokal Nurbit, Nurbit; Rahmat, Hayatul Khairul; Rezkillah, Nafil; Habibullah, Abdi Naufal; Veronika, Nina; Akbar, Rahmad
Journal of Current Research in Humanities, Social Sciences, and Business Vol. 2 No. 2 (2025): December
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/jd66mn57

Abstract

This study examines the relationship between organizational culture and employee performance with a focus on global and local contexts. Through a literature review, it was found that organizational culture significantly influences employee performance, including aspects of motivation, commitment, and productivity. A culture that supports open communication, recognition of achievements, and effective leadership plays a crucial role in enhancing individual and team performance. However, this relationship is affected by cultural differences between collectivistic and individualistic societies. Additionally, factors such as leadership, reward systems, and internal communication mediate this relationship. The study identifies the mechanisms underlying the influence of organizational culture on employee performance and offers practical recommendations for multinational organizations to design strategies that align with local cultural contexts. The findings aim to provide deeper insights into how organizational culture can enhance employee performance across diverse cultural backgrounds.
Penerapan Pemasaran Digital pada UMKM Indah Donat di Bengkalis Oby, Muhammad; Bustami Bustami; Nofiar.Am, Andri; Hadi, Larbiel; Akbar, Rahmad
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1187

Abstract

The digital era has transformed human lifestyles and demands rapid adaptation across various sectors, including Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a strategic role in Indonesia’s economy as labor absorbers and developers of local products. However, limited digital literacy and skills often hinder their utilization of digital marketing. This community service program aims to enhance the capacity of the “Indah Donat” MSME in Bengkalis through guidance in implementing digital marketing strategies. The participatory approach includes initial surveys, needs assessment, development of a digital marketing framework, promotion via Google My Business, social media, and online marketplaces, as well as sustainability evaluation. The results show improved capabilities of the partner in managing digital content, expanding market reach, and increasing sales. “Indah Donat” now has an integrated online business profile, structured content calendar, and distribution channels through social media and marketplaces. This approach aligns with the Technology Acceptance Model (TAM) and modern marketing concepts based on Segmenting, Targeting, and Positioning (STP). In conclusion, the program effectively enhances MSME digital capacity, broadens marketing networks, and strengthens business independence, while contributing to digital transformation and local economic empowerment.
Pengaruh Iklan Digital terhadap Peningkatan Penjualan Toko Mahkota Sawit di Lazada Nethania Nava, Lilian; Octora Br. Turnip, Mariana; Akbar, Rahmad; Khairul Rahmat, Hayatul; Sispurwanto, Yedi; Veronika, Nina; Asma Deli, Nur
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5313

Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh iklan digital terhadap kinerja penjualan Toko Mahkota Sawit di Lazada, salah satu platform e-commerce terbesar di Indonesia. Dalam era digitalisasi yang pesat, iklan online menjadi salah satu instrumen penting untuk menarik perhatian konsumen dan meningkatkan visibilitas produk. Penelitian ini menggunakan metode kuantitatif dengan survei yang disebarkan kepada 98 responden yang pernah melakukan pembelian di Toko Mahkota Sawit melalui Lazada. Data dianalisis menggunakan regresi linier sederhana untuk mengukur hubungan antara iklan digital dan peningkatan penjualan. Hasil penelitian menunjukkan bahwa iklan digital berpengaruh positif dan signifikan terhadap peningkatan penjualan. Analisisregresi menunjukkan bahwa iklan berkontribusi dalam meningkatkan kesadaran pelanggan, menumbuhkan minat beli, serta mendorong peningkatan volume transaksi. Hasil ini mendukung model AIDA serta penelitian sebelumnya mengenai efektivitas strategi pemasaran digital. Implikasi penelitian ini menegaskan pentingnya optimalisasi iklan digital bagi penjual online agar mampu meningkatkan daya saing di pasar e-commerce yang sangat kompetitif. ABSTRACT This study aims to examine the effect of digital advertising on the sales performance of Mahkota Sawit Store on Lazada, one of the largest e-commerce platforms in Indonesia. In the era of rapid digitalization, online advertising has become an essential tool to attract consumer attention and increase product visibility. A quantitative research method was employed using a survey distributed to 98 respondents who had purchased products from Mahkota Sawit Store through Lazada. Data were analyzed using simple linear regression to measure the relationship between digital advertising and sales growth. The findings indicate that digital advertising has a significantand positive effect on increasing sales. The regression results show that advertising contributes to improving customer awareness, stimulating purchase interest, and driving higher transaction volumes. These results support the AIDA model and prior studies on the effectiveness of digital marketing strategies. The implications of this study highlight the importance for online sellers to optimize digital advertising in order to enhance competitiveness in highly saturated e-commerce markets.
Pengaruh Playstation Terhadap Kepuasan Pelanggan Di Coffee Shop: Studi Kasus Coffee Shop XYZ Ramadhan, Denis; Vitria Nur Qholiva, Hawa; Akbar, Rahmad; Khairul Rahmat, Hayatul; Yelmi, Harmi; Veronika, Nina; Asma Deli, Nur
IKRAITH-EKONOMIKA Vol. 9 No. 2 (2026): IKRAITH-EKONOMIKA Vol 9 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i2.5316

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh PlayStation sebagai fasilitas hiburan terhadap kepuasan pelanggan di XYZ Coffee Shop. Coffee shop saat ini tidak hanya berfungsi sebagai tempat menikmati minuman, tetapi juga sebagai ruang sosial yang dituntut memberikan nilai tambah bagi pelanggan. Salah satu strategi yang diterapkan adalah penyediaan fasilitas permainan PlayStation untuk meningkatkan pengalaman pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif-verifikatif. Data diperoleh melalui penyebaran kuesioner kepada 83 responden yang ditentukan dengan rumus Slovin dari populasi sebanyak 500 pelanggan. Hasil penelitian menunjukkan bahwa PlayStation berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Nilai koefisien determinasi (R²) juga memperlihatkan bahwa keberadaan PlayStation memberikan kontribusi cukup besar terhadap kepuasan pelanggan, meskipun faktor lain seperti kualitas pelayanan, harga, dan suasana kafe juga berperan penting. Penelitian ini menyimpulkan bahwa penyediaan fasilitas hiburan interaktif seperti PlayStation merupakan strategi efektif untuk meningkatkan kepuasan dan loyalitas pelanggan di coffee shop. ABSTRACT This study aims to analyze the influence of PlayStation as an entertainment facility on customer satisfaction at XYZ Coffee Shop. Coffee shops today are not only places to enjoy beverages, but also social spaces that are expected to provide added value for customers. One of the strategies applied is the provision of PlayStation games to enhance the customer experience. This research employs a quantitative approach with a descriptive-verificative method. Data were collected through questionnaires distributed to 83 respondents, determined using the Slovin formula from a population of 500 customers. The results show that PlayStation has a positive and significant effect on customer satisfaction. The coefficient of determination (R²) also indicates that PlayStation contributes considerably to customer satisfaction, although other factors such as service quality, price, and café atmosphere also play an important role. This study concludes that providing interactive entertainment facilities such as PlayStation is an effective strategy to improve customer satisfaction and loyalty in coffee shops.
Analisis Pengaruh Harga Terhadap Keputusan Pembelian Sapi Pada Ternak Tani Lubis Cahyani, Annisa; Priyana, Winda; Akbar, Rahmad; Yetti, Dzulhijjah; Rahmat, Hayatul Khairul; Nurbit, Nurbit; Veronika, Nina; Deli, Nur Asma
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5693

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga terhadap keputusan pembelian sapipada peternakan Tani Lubis. Penelitian menggunakan metode kuantitatif dengan pendekatandeskriptif dan verifikatif. Data primer dikumpulkan melalui kuesioner yang dibagikan kepada 98responden konsumen Tani Lubis. Hasil uji instrumen menunjukkan bahwa kuesioner valid danreliabel dengan nilai Cronbach’s Alpha sebesar 0,872. Analisis data menggunakan regresi liniersederhana. Hasil penelitian memperlihatkan bahwa harga memiliki pengaruh positif dan signifikanterhadap keputusan pembelian. Nilai koefisien determinasi (R²) sebesar 46,2% yang berartikeputusan pembelian dijelaskan oleh faktor harga, sedangkan 53,8% dipengaruhi faktor lain di luarpenelitian ini. Uji signifikansi menunjukkan nilai t-hitung sebesar 8,523 lebih besar dari t-tabel1,984 dengan tingkat signifikansi 0,000 < 0,05. Dengan demikian, harga terbukti menjadi salahsatu faktor dominan dalam memengaruhi keputusan pembelian sapi pada Tani Lubis. Penelitianini dapat menjadi bahan pertimbangan bagi pengelola untuk merumuskan strategi penetapan hargayang lebih kompetitif agar dapat meningkatkan penjualan dan kepuasan pelanggan. This study aims to analyze the influence of price on purchasing decisions of cattle at Tani LubisFarm. The research employed a quantitative method with a descriptive and verificative approach.Primary data were collected through questionnaires distributed to 98 respondents who arecustomers of Tani Lubis. The instrument testing showed that the questionnaire was valid andreliable with a Cronbach’s Alpha value of 0.872. Data were analyzed using simple linearregression. The results revealed that price has a positive and significant effect on purchasingdecisions. The coefficient of determination (R²) was 46.2%, indicating that purchasing decisionsare explained by the price factor, while the remaining 53.8% is influenced by other factors outsidethis study. The significance test showed a t-value of 8.523, which is greater than the t-table valueof 1.984, with a significance level of 0.000 < 0.05. Thus, price is proven to be one of the dominantfactors influencing cattle purchasing decisions at Tani Lubis Farm. This research is expected toserve as a consideration for farm management in formulating more competitive pricing strategiesto increase sales and customer satisfaction.
IMPLEMENTASI TAFSIR DALAM PEMBENTUKAN AHLAK DAN MORAL DI PONDOK TAHFIDZHUL QUR’AN (NURSYAM ZAM KOLAKA) Akmir, Akmir; Aslim, Aslim; Asrul Muslim; Rahmad Akbar; Junas, Junas
Jurnal Intelek Insan Cendikia Vol. 1 No. 6 (2024): Agustus 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengevaluasi implementasi tafsir Al-Qur'an dalam pembentukan akhlak dan moral santri di Pondok Tahfizhul Qur'an Nur Syam Syam Kolaka. Menggunakan pendekatan kualitatif dan desain studi kasus, penelitian ini menyelidiki metode pengajaran tafsir, dampaknya terhadap akhlak santri, serta peran ustadz/ustadzah dalam proses tersebut. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dokumentasi, dan kuesioner. Hasil penelitian menunjukkan bahwa metode pengajaran tafsir yang diterapkan melibatkan metode tahlili dan muqaran, dengan fokus pada akhlak dan etika yang terdapat dalam Al-Qur'an. Dampak positif yang signifikan terlihat dalam perubahan akhlak santri, termasuk peningkatan kejujuran, kesabaran, dan empati, serta penerapan moral dalam interaksi sosial mereka. Peran ustadz/ustadzah sangat krusial dalam mengintegrasikan ajaran tafsir ke dalam praktik sehari-hari santri. Penelitian ini juga mengidentifikasi tantangan seperti perbedaan pemahaman santri dan kebutuhan untuk memperbarui metode pengajaran. Temuan ini menggarisbawahi pentingnya integrasi tafsir dalam pendidikan akhlak dan memberikan rekomendasi untuk peningkatan metode pengajaran serta strategi pembelajaran yang lebih relevan.
PENTINGNYA PENDIDIKAN ALQUR’AN DALAM MEMBENTUK GENERASI YANG BERAHLAK ALQUR’AN (DI SDN 2 LAMEKONGGA) Rahmad Akbar
Jurnal Intelek Insan Cendikia Vol. 1 No. 7 (2024): SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Pendidikan Al-Qur'an merupakan aspek krusial dalam membentuk generasi yang berakhlak sesuai dengan ajaran Al-Qur'an. Penelitian ini dilakukan di SDN 2 Lamekongga untuk mengevaluasi dampak pendidikan Al-Qur'an terhadap pembentukan akhlak siswa. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus dan fenomenologi, yang mencakup wawancara, kuesioner, dan observasi. Hasil penelitian menunjukkan bahwa mayoritas siswa berusia 10-15 tahun yang berpartisipasi dalam pendidikan Al-Qur'an mengalami peningkatan pemahaman tentang nilai-nilai akhlak Islami seperti kejujuran, kesabaran, dan rasa hormat. Siswa menunjukkan perubahan positif dalam perilaku mereka, baik di rumah maupun di sekolah. Metode pengajaran yang melibatkan hafalan, pemahaman tafsir, dan praktik langsung terbukti efektif dalam pembentukan akhlak, sedangkan lingkungan pendidikan yang mendukung serta dukungan keluarga berkontribusi besar terhadap keberhasilan pendidikan. Penelitian ini merekomendasikan pengembangan kurikulum yang mencakup metode pengajaran yang bervariasi, peningkatan keterlibatan orang tua, dan pelatihan untuk pendidik. Kesimpulannya, pendidikan Al-Qur'an, jika diterapkan secara konsisten dan efektif, dapat membentuk generasi muda yang berakhlak luhur dan berpengetahuan spiritual yang mendalam.
PENGARUH AGAMA TERHADAF PERILAKU SOSIAL MASYARAKAT Akmir Akmir; Rahmad Akbar; Diah Ramadhani; Asrul muslim; Aslim Aslim; Junas Junas
Jurnal Intelek Insan Cendikia Vol. 2 No. 1 (2025): JANUARI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh agama terhadap perilaku sosial masyarakat. Agama, sebagai sistem kepercayaan dan praktik yang berhubungan dengan kekuatan lebih tinggi, memiliki dampak besar dalam membentuk norma sosial, nilai moral, serta interaksi antarindividu dalam suatu komunitas. Dengan menggunakan pendekatan kualitatif, penelitian ini mengkombinasikan studi literatur dan wawancara mendalam terhadap 30 responden dari berbagai latar belakang agama. Teori-teori yang digunakan sebagai landasan adalah teori fungsionalisme oleh Emile Durkheim, teori interaksionisme simbolik oleh George Herbert Mead, dan teori konflik oleh Karl Marx. Hasil penelitian menunjukkan bahwa agama berperan penting dalam pembentukan nilai sosial, penguatan solidaritas sosial, pembentukan norma sosial, serta mendorong toleransi antarumat beragama. Agama tidak hanya memberikan pedoman moral, tetapi juga mempererat hubungan sosial melalui ritual-ritual keagamaan yang mendukung keharmonisan dalam masyarakat. Dalam hal ini, agama berfungsi sebagai sarana untuk memelihara keteraturan sosial dan menciptakan kedamaian, meskipun ada perbedaan keyakinan. Penelitian ini memberikan wawasan baru tentang bagaimana agama memengaruhi perilaku sosial dan mendorong terbentuknya masyarakat yang lebih toleran dan harmonis.
Co-Authors Adi Apriadi Agung Pramono Akmir Akmir Akmir Akmir Am, Andri Nofiar Amelia , Suci Fitri Amelia, Suci Fitri Antoni Pribadi Askahar, Askahar Aslim Aslim Aslim Aslim Asrul Muslim Asti Mega Fitria Azhari Bambang Pramono Boris Kaido Bustami Bustami CAHYANI, ANNISA Cris Kuntadi Dedi Kurnia Dharma Setiawan Diah Ramadhani Dini Amalia Putri Dzulhijjah Yetti Ersi Sisdianto Febrianton, Adi habibie, indra Habibullah, Abdi Naufal hafid, Burhan Harmi Yelm Harmi Yelmi Hasybi, Khairul Hayatul Khairul Rahmat Idu Aulia Indra Habibi Indra Habibie Indrayeni Junaidi Junaidi Junaidi, Anwar Junas Junas Junas, Junas Kurnia, Dedi Larbiel Hadi M. Alkadri Perdana M. Rukhsah Merlia Rahmayani Mexsasai Indra Nasari, Fina Nasution, Abd. Haris Nethania Nava, Lilian Nofiar, Andri Nur Asma Deli Nurbit Nurbit Nurbit, Nurbit Nurkholifah, Mahdiawan Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Oby, Muhammad Octora Br. Turnip, Mariana Perdana, M. Alkadri Pribadi, Antoni Priyana, Winda Putri, Indah Purnama Rahmayani, Merlia Ramadhan, Denis Rasihen, Yogy Rezkillah, Nafil Rizal Adi Saputra Santri Utami ms Tri Kurniaty Vitria Nur Qholiva, Hawa Yedi Sispurwanto Yelmi, Harmi Yoga Winanda, T.