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Journal : International Journal of Media and Communication Research

Communication Analysis of Rubber Farmers in Riau Province, Indonesia Roza Yulida; Rosnita; Yulia Andriani; Muhammad Ikhwan
International Journal of Media and Communication Research Vol. 2 No. 1 (2021): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.223 KB) | DOI: 10.25299/ijmcr.v2i1.6199

Abstract

Communication is an essential part of the process of development. Therefore, effective communication is needed to achieve development goals. Rubber is the second largest commodity in Riau Province, after oil palm, and most of rubber commodities are managed by independent rubber farmers. Successful development of rubber farming is needed in order to increase the income and welfare of rubber farmers. However, effective communication is needed to achieve these objectives. The objectives of this study are to; (1) describe the internal and external characteristics of rubber farmers; (2) analyze the relationship between the characteristics and the effectiveness of the communication by rubber farmers. Research was conducted in two potential rubber commodity districts in Riau Province, e.g Kuantan Singingi Regency and Kampar Regency. Respondents in this study were determined by objective sampling and random sampling methods, with 143 rubber farmers as respondents. The results showed (1) the internal characteristics and external characteristics of the rubber farmers in an adequately supportive category; (2) the internal characteristics (education, number of dependents, land area and cosmopolitan area) and the external characteristics (intensity of enhancement, accuracy of extension channels and number of sources of information) have a significant correlation with the efficacy are significant correlated with the effectiveness of group and interpersonal communication. In order for effective communication in farmer group institutions (group communication), it is necessary to increase the intensity of extension, appropriate media extension and increase the number of information sources that are easily accessible by rubber farmers.
Co-Authors Adami, Farhan Agustin Pratama Sari, Dewi Ahmadi Sasmi, Aji Al Finsih, Muhamad Alfito, Revi Yulia Alfiyanto, Afif Ali Djamhuri Alpurqan Ambar Tri Ratnaningsih Andriani, Yulia Aulia, Destri Azwar Thaib Azwin, . Azzahra, Amalia Badri, Ainul Badriansyah, Rohmad Basri A. Gani, Basri A. Christianto, Mikael Immanuel Dara, Despinur Della Rulita Nurfaizana Dicky Iranto Dilova, Gisha Dwi Apriliani, Dwi Dwi Santoso, Rendi Dwipanilih, Rayi Emy Sadjati, Emy Eni Suhesti Enny Insusanty Eno Suwarno Erika Takidah erlangga, Febrian Ervayenri Ervayenri Etty Gurendrawati, Etty Fadrizal Lubis Falah, Mohammad Bachrul Fikoh, Windy Al Firdausi Rachmadania, Rizki Firnando Putra, Lukman Firnando, Lukman Fitriaa, Siti Nada Gunawan Widjaja Hadinoto Hadinoto Hamdi, Syaiful Hania Aminah, Hania Hanifah Ikhsani Hasanah, Alfiyyah Nur Hendri Gunawan Ika Lestari Ika Lestari Hutasuhut Ika Lestari, Ika Ikhsani, Putri Nabila Ilham, Farizi Indah Suryawati Irdaningsih, Irdaningsih Jofarhan, Muhammad Lumbantoruan, Ester Martupa Lusiyanti Lutfan Milzam, Ahmad Ma'mum, Sukron MAGHFIRAH, AFIATUN Mahmudi Mahmudi Marhaeningsih, Marhaeningsih Marsofiyati Marsofiyati, Marsofiyati Marwan Ramli Maulana Fansyuri Maulidya, Rulita Mikael Immanuel Christianto Muhammad Gery Kemal Muhammad Zusanri Batubara Nabila, Dhaifina Nandang Nandang Nasution, Fadlan Nasution, Fahrurozi Nasution, Rahmi Padilah Nofrianto Nofrianto Novendra, Aldi Nur Hidayat Nuramalia Hasanah Nurmaulidar Nurmaulidar Prihatmadi, Sekarseta Putra, Ajriansyah Rachmani, Nizza Nadya Radhiah, Radhiah Rafly Thabroni, Mochammad Rahmad, Mardikola Tri Rahman, Yenni Ranti, Permata Sari Rianto, Risky Rinaldi Zen, Abdullah Riswan Riswan Roni Faslah Rosnita Rosnita Roza Yulida S, Arland Saiful Amri Santa Fermana, Jesica Santoso, Rendi Dwi Saputra, T Murdani SARASWATI SARASWATI Silviana, Fijriani Siregar, Rachmi Kurnia Siswanto Siti Rusdiana Sitohang, Mutiah Khaira Sonia Sonia, Sonia Sri Rahayu Prastyaningsih Suherdi Suherdi, Suherdi Sukma R.A, Dodi Sukma, Dodi SUSAN FEBRIANTINA, SUSAN Suwatno Suwatno Suyanti, Eva Suyono, Windy Permata Syafril Syafril Syahrini, Intan Syarifaturrahmatullah Syatria Adymas Pranajaya Tri Ratnaningsih, Ambar Ulfa Usman, Tarmizi Wahyu Lestari Wani, Wani Wida Aristanti, Wida Wijaya, Delpi Yose Rizal Yunus, Firdaus M Yurievna, Gritcenko Lyubov Zulfataya, Muhammad