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All Journal Jurnal Harpodon Borneo PASAI Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Journal of Fundamental and Applied Pharmaceutical Science International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Sisfo: Jurnal Ilmiah Sistem Informasi Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Community Service (IJCS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal Serambi Engineering (JSE) Journal of Management Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Heriyana Heriyana
Faculty Of Economics And Business, Malikussaleh University
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THE INFLUENCE OF SERVICE QUALITY ON CONSUMER SATISFACTION AT THE GANDA BAKERY IN PEMATANG SIANTAR Dian Pertiwi; Mariyudi; Adnan; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.376

Abstract

This research aims to find out how service quality influences consumer satisfaction at the Ganda Bakery in Pematangsiantar. The consumer satisfaction indicators used consist of fulfilling consumer expectations, attitude or desire to use the product, recommending to other parties, service quality, loyalty, good reputation, location. then the indicators of reliability used consist of compliance with promises, responsibility, good impression, punctuality, appropriate information. The indicators of responsiveness used consist of fast service, helping consumers, responsive handling of responses. Indicators of assurance consist of communication, credibility, security, competence. Indicators of empathy consist of access, communication, ability to understand customers. Furthermore, indicators of physical evidence consist of the latest or newest equipment, attractive physical facilities, neat appearance and appropriate physical facilities. Where all these variables will be used using the Likert scale. The data used in this study is primary data obtained by distributing questionnaires to 130 consumers who buy at Ganda Bakery in Pematangsiantar. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 25. The results showed that reliability, responsiveness, assurance, emphaty and physical evidence partially had a positive and significant effect on the consumer satisfaction at the Ganda Bakery in Pematangsiantar.
THE EFFECT OF SYSTEM QUALITY, INFORMATION QUALITY, AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN ORDERING FOOD THROUGH JUANGJEK APPLICATION (Study On JuangJek Application Users In Bireuen Regency) Haidar Khawarizmi; Muchsin; Heriyana; Samsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.377

Abstract

This study aims to determine how the influence of system quality, information quality, and service quality on customer satisfaction in ordering food through the JuangJek Application in Bireuen Regency. The quality indicators of the system used consist of ease of use, accessibility, interactivity, and website innovativeness. Then information quality indicators consist of intrinsic information quality, contextual information quality, representation information quality, and accessibility information quality. Furthermore, service quality indicators consist of tangibles, reliability, responsiveness, assurance, and emphaty. While customer satisfaction indicators consist of overall satisfaction, confirmation of expectations, delivery speed, application satisfaction, and repurchase intention. The data used in this study was primary data obtained by distributing questionnaires to 110 JuangJek Application users in Bireuen Regency. The data analysis technique used in this study is multiple linear regression analysis using the help of SPSS software version 26. The results showed that system quality, information quality, and service quality had a positive and significant effect on customer satisfaction in ordering food through the JuangJek Application in Bireuen Regency.
THE INFLUENCE OF HEDONIC SHOPPING VALUE ON INTERESTED IN BUYING DISCOUNTED PRODUCTS (Case Study of Isano Collection Lhokseumawe Store) Nadia Fajri; Siti Maimunah; Heriyana; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.378

Abstract

This research aims to see the influence of hedonic shopping value on interest in buying discount products (Case Study of the Isano Collection Lhokseumawe Store). The sampling technique in this research is accidental sampling. The sample in this research was 120 consumers who purchased at the Toko Isano Collection Lhokseumawe store. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the variables Novelty, Enjoyment, Social Interaction have a positive and significant influence on Purchase Interest at the Isano Collection Lhokseumawe Store. Meanwhile, the variables Praise from other people and escape have no effect on buying interest at the Isano Collection Lhokseumawe Shop. The variables Novelty, Enjoyment, Social Interaction, Praise from others and escape have a positive and significant effect on Purchase Interest at the Isano Collection Lhokseumawe Store.
THE EFFECT OF EXPERIENCE VALUE CUSTOMER TO LOYALTY PRODUCT GARNIER BRAND COSMETICS IN THE COMMUNITY OF LHOKSEUMAWE CITY Yuliana Wardana; T. Edyansyah; Mohd. Heikal; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.510

Abstract

This research examines the influence of functional value, emotional value and social value on loyalty to Garnier Brand cosmetic products in the people of Lhokseumawe City. This research obtained data by distributing questionnaires as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis with the help of the SPSS (Statistical Package for the Social Sciences) tool. The sampling technique used is a non-probability sampling technique with a sampling technique using purposive sampling as the determinant of the sample. The population is 120 respondents who use Garnier brand cosmetics in Lhokseumawe City. Partial test results show that Functional Value has a positive and significant effect on brand loyalty, Emotional Value has a positive and significant effect on brand loyalty, and Social Value has a positive and significant effect on brand loyalty.
FACTORS THAT INFLUENCE ATTITUDE IN PURCHASING FAKE PRODUCTS Qurrata A'yun; Heriyana; Muchsin; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.527

Abstract

Study This aim For see Influence of Brand Image , Social Influence and Price Against Attitude in Purchasing Product False . Retrieval technique sample in study This is Purposive Sampling . Deep sample study This are 140 consumers who use it product fake in Lhokseumawe City . Primary data in study This taken with method interview and distribute questionnaire , Analytical tools used is method analysis multiple linear regression , test assumptions classic , instrument test ( validity and reliability ), testing hypothesis , and coefficient determination with using the SPSS version 25 program. Research results show that variable brand image (X1) influential positive significant to attitude (Y ), social influence variable (X2) influential positive significant to attitude (Y) and price (X3) have a significant negative effect to attitude (Y).
THE INFLUENCE OF EASE, TRUST AND SATISFACTION ON OVO E-WALLET CUSTOMER LOYALTY Roro Shafira Rizka Amelia; Heriyana; Ikramuddin; Mariyudi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.548

Abstract

Abstract This research aims to see the influence of Convenience, Trust, and the views on OVO E-wallet Customer Loyalty. This research uses primary data obtained by distributing questionnaires to 111 respondents selected using the purposive sampling method. The data analysis method used is using the multiple linear regression method used is using the multiple linear regression method with the help of SPSS. This research shows that convenience has a significant effect on customer loyalty. This identifies that customers who use the OVO E-wallet find it easy because they believe that the OVO E-wallet provides Furthermore, accessing and convenience wherever they are. using Trust has a significant effect on Customer Loyalty, this indicates that customers who use the OVO E-wallet feel confident that the OVO E-wallet can be used by anyone. Furthermore, Satisfcation also has a significant effect on Customer Loyalty, this indicated that customers who use the OVO E-wallet feel satisfied when using it
THE INFLUENCE OF ONLINE CUSTOMER RATINGS, ONLINE CUSTOMER REVIEWS, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE (Study on FEB Management Students Universitas Malikussaleh) Adnan; Rusydi Abubakar; Heriyana; Andri Ani Nur
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.551

Abstract

The research aims to determine how online customer ratings, online customer reviews, and price perceptions influence purchasing decisions on Shopee e-commerce among Management students of FEB Universitas Malikussaleh class of 2020. The data used in this research is primary data obtained by distributing questionnaires online and directly to students who use Shopee e-commerce. The sample in this research consists of 140 respondents using a non-probability sampling technique, namely purposive sampling. This research employs multiple linear regression analysis using SPSS software version 25. The results show that partially, online customer ratings, online customer reviews, and price perceptions have a positive and significant effect on purchasing decisions. Meanwhile, the simultaneous test results show that online customer ratings, online customer reviews, and price perceptions have a positive and significant effect on the Management students of FEB Universitas Malikussaleh class of 2020. The coefficient of determination test results indicate that purchasing decisions on Shopee e-commerce are influenced by online customer ratings, online customer reviews, and price perceptions by 42.8%, while the remaining 57.2% is influenced by variables outside this research.
EFFECT OF USER CONVENIENCE, TRUST AND SECURITY INSTAGRAM SOCIAL MEDIA ON CONSUMER BUYING INTERESTFOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH Vena Mauliza; T. Edyansyah; Heriyana; Rusydi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.553

Abstract

This study examined the effect of convenience, trust, and security on Instagram users' interest in using the platform for online shopping. The sample consists of students from the Faculty of Economics and Business at Malikussaleh University, selected using a purposive sampling method with 120 respondents, following the Hair et al. formula. Primary and secondary data were collected from the Faculty of Economics and Business at Malikussaleh University. Data analysis employed multiple linear regression . The study revealed that convenience did not significantly influence consumer purchase interest. This finding suggests that while convenience is substantial. Without assurances of security, consumers may hesitate to shop on Instagram. Trust, however, shows a positive and significant impact on consumer purchasing interest. Consumers perceive Instagram as a secure platform that guarantees product quality and seller reputation. Similarly, security positively influences consumer purchasing interest, as Instagram provides security measures to protect personal data and ensures product reliability.
THE INFLUENCE OF PRICES, PROMOTIONS AND SECURITY ON SHOPEE ONLINE STORE PURCHASING DECISIONS (Case Study of Management Students at Universitas Malikussaleh) Sabitah Fina; Khairina AR; Heriyana; Siti Maimunah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.555

Abstract

Current technological developments support e-commerce or business activities through electronic media. Shopee is an online marketplace for buying and selling online easily and quickly. Shopee offers a variety of products ranging from fashion to daily necessities. This research was conducted to determine the influence of price, promotion and security on online shopee purchasing decisions at Malikussaleh University. The population in this study was men and women. Meanwhile, the number of samples used in this research was 93 respondents. This research uses a quantitative type with a sampling technique in the form of purposive sampling which is then carried out by distributing questionnaires to respondents who shop at the Shopee online store. The data analysis method used is multiple linear regression analysis using SPSS 25 and also hypothesis testing. Data analysis uses the classical assumption test, partial test (t), simultaneous test (f) and coefficient of determination test. The results of the research show that: (1) Price has a significant effect on online Shopee purchasing decisions for Malikussaleh University Management students (2) Promotion has no significant effect on Shopee online purchasing decisions for Malikussaleh University Management students (3) Security has a significant effect on Shopee online purchasing decisions for Malikussaleh University Management students. Malikussaleh University Management students and (4) Price, promotion and security have a significant influence on online shopee purchasing decisions among Malikussaleh University Management students.
THE INFLUENCE OF IMAGE, PATIENT SATISFACTION AND SERVICE QUALITY ON PATIENT LOYALTY AT JEUMPA HOSPITAL BIREUEN DISTRICT Zahara Fonna; Halida Bahri; Heriyana; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.573

Abstract

This research aims to analyze the influence of image, patient satisfaction and service quality on patient loyalty at Jeumpa Hospital, Bireuen Regency . The problem in this research is that there are still many patients who do not have a good level of loyalty to the hospital, this is because many patients complain about very slow service, unfriendly employees and doctor visiting hours that do not comply with hospital regulations and attendance. doctors who sometimes don't care about patient complaints. The method used is a quantitative method with a primary data approach. The number of respondents was 140 patients . The instruments in this research use validity, reliability, classical assumption tests such as normality tests, heteroscedasticity tests, multicollinearity tests. This research was conducted on inpatients at Jeumpa Hospital. In this study, data was obtained from the results of distributing questionnaires directly to respondents who were found at Jeumpa Hospital and those who were close to the Jeumpa Hospital location. The data analysis technique used is multiple linear regression analysis with the help of SPSS. The research results show that the image variable has a positive and significant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency. The patient satisfaction variable has a positive and significant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency. The service quality variable has a negative and insignificant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency .
Co-Authors ., Samsul Bahri Abdillah , Fatimah Adinda Surgana Adnan Adnan Adnan ahmad yani Aina Shakila Aisa Putri Ariska Andita Andita Andri Ani Nur Andrian, Risa Anwar Ariana Hasibuan Bahri, Halida Chalirafi, Chalirafi Dara Shifa Darmawati Dian Pertiwi Erlina, Neti Fahrizal, Effan Faizah Syihab Farah Aidilla Farah Aidilla Fatimah Abdillah Fikri Gazali Lubis Fitrah Rahmadhani Gazali Salim Haidar Khawarizmi Hamdiah Hamdiah Hamdiah Hamdiah Hamdiah Hartati, Bella Hendri Setiadi Ikramuddin, Ikramuddin Ilyas Ilyas Intan Syafriani Irvan Iskandarsyah Jalil, Ivon Jullimursyida Khairina Khairina AR Kristofer Manalu Lizan, Saiful M Maimanah M. Subhan Maisyura Maisyura Malahayati Malahayati Manhasa Hira Nur'Asyi AL Utary Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Masrifah, Ifah Melly Wahyundari Miftahul Jannah Mita Darmayanti Moch Heikal Mohd. Heikal MUCHSIN Muchsin Muchsin Muhammad Al Hafis Muhammad Fadli Hasballah Muhammad Firdaus Muhammad Furqan Muhammad Hayani Muhammad Nazar Muhammad Roni Mulyanur Mulyanur Munandar Nadia Fajri Naufal Bachri, Naufal Nazifa Hafiza Neti Erlina Nita Rusdiana S.Farm., M.Sc, Apt Nugrahaningsih , Hartanti Nur Faliza Nurainun Nurainun Nurainun Nurainun Nurainun Nurainun, Nurainun Nurainun Nurlaili Nurlaili Putri Mellita Sari, Cut Qurrata A'yun Rabiatul Auliza Rahmaniar Rahmaniar Rahmaniar Rasyimah Rasyimah Rasyimah, Rasyimah Rekno Sulandjari Rini Maulinda Rita Nengsih Rizkan Roro Shafira Rizka Amelia Rully Alamsyah, Rully rumbiati rumbiati Rusydi Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Rusydi Rusydi Sabitah Fina Sabrina Luvita Safrida, Safrida Safrida Saiful Lizan Samsul Bahri Sapna Biby Sarah Akila Sari Yulis Terfiadi Sari Yunus Siregar, Widyana Verawaty Siti Maimunah Siti Maimunah solehuddin, Moh Syafruddin Chan Syamsul Bahri Syamsul Bahri T. Edyansyah, T. Edyansyah Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Vena Mauliza Wahyu Hidayat Harahap Wirdatul Ahya Yana, Syaifuddin Yayang Tiara Yuliana Wardana Yusniar Yusniar Yusniar Yusniar Yusniar Yusniar* Yusniar, Yusniar Zahara Fonna Zenith Putri Dewiyanti Zulfan