Article Per Year (5 Year)
p-Index From 2021 - 2026
8.222
P-Index
This Author published in this journals
All Journal Jurnal Harpodon Borneo PASAI Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Journal of Fundamental and Applied Pharmaceutical Science International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Sisfo: Jurnal Ilmiah Sistem Informasi Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Community Service (IJCS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal Serambi Engineering (JSE) Journal of Management Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Heriyana Heriyana
Faculty Of Economics And Business, Malikussaleh University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 66 Documents
Search

 3   4   5   6   7 
THE INFLUENCE OF NOVELTY SEEKING, INTEGRITY, CONSUMPTION STATUS ON INTENTION TO PURCHASE LUXURY COUNTERFEIT PRODUCTS WHICH IS MEDIATED BY ATTITUDE TOWARDS ITEMS Melly Wahyundari; Nurainun; Khairina; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3328

Abstract

This study aims to examine whether attitude toward counterfeit goods mediates the relationship between novelty seeking, integrity, status consumption, and purchase intention for luxury counterfeit products. The study employs primary data collected through questionnaires distributed to 161 respondents selected using purposive sampling. The data analysis method used in this study is SEM-PLS with the help of WrapPLS 8.0 software. To assess data validity, the researchers employed convergent validity, discriminant validity, average variance extracted (AVE), reliability tests, goodness of fit, coefficient of determination (R2), Q-square coefficient, and effect size. The findings reveal that novelty seeking and status consumption significantly influence purchase intention for luxury counterfeit products, while integrity does not. The mediation analysis shows that attitude toward counterfeit goods mediates the influence of integrity and status consumption on purchase intention for luxury counterfeit products. However, the mediation analysis for novelty seeking does not yield significant results.
Determination of Hydroquinone in Whitening Cream Cosmetics in the Industrial Area of East Serang using UV-VIS Spectrophotometry Method Rusdiana, Nita; Zenith Putri Dewiyanti; Heriyana Heriyana
Journal of Fundamental and Applied Pharmaceutical Science Vol. 6 No. 2 (2026): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jfaps.v6i2.24350

Abstract

Hydroquinone is an active compound used to reduce reversible skin hyperpigmentation. This is why hydroquinone is often used as a bleach in creams. In this study, qualitative and quantitative analyses of hydroquinone in whitening cream cosmetic products circulating in the East Serang Industrial Estate, Serang Regency, which do not have an Indonesian Food and Drug Authority (BPOM) registration number, were performed. The sample in this study consisted of eight purposively selected samples, coded A, B, C, D, E, F, G, and H. The qualitative test was performed by determining the reagent's color with a FeCl3 solution. A quantitative test was carried out by determining the levels of hydroquinone compounds using a UV-Vis spectrophotometric method. The color reagent test results showed that all eight cream samples were positive for hydroquinone. The results of the quantitative test revealed that the eight positive cream samples contained hydroquinone with a sample A content of 2.10%, B by 1.70%, C by 4.34%, D by 5.61%, E by 6.11%, F by 1.77%, G by 5.40%, and H by 8.33%. Overall levels of hydroquinone in the samples used in this study exceeded the limit set by the Indonesian Food and Drug Authority (BPOM), which should not exceed 0.00%.
THE INFLUENCE OF CUSTOMER VALUES ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY WITH THE MODERATION EFFECT OF CAFE ATMOSPHERE IN LHOKSEUMAWE CITY Iskandarsyah; Sapna Biby; Ikramuddin; Jullimursyida; Nurainun; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19436236

Abstract

The purpose of this study is to examine the influence of customer value on customer satisfaction and its impact on customer loyalty with the moderating effect of cafe atmosphere in Lhokseumawe City. The data in this study were 120 employees who responded to a questionnaire distributed through Google Form. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that customer value significantly influenced job satisfaction and customer loyalty. Customer satisfaction also significantly increased customer loyalty. And in testing the mediation effect of customer satisfaction significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, cafe atmosphere significantly moderated the influence of customer satisfaction on customer loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cafe business marketing strategies in the future.
Analisis Pengaruh Fitur Layanan, Keamanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pada Penggunaan Dompet Digital Di Kalangan Masyarakat Kota Lhokseumawe Wahyu Hidayat Harahap; Moch Heikal; Naufal Bachri; Heriyana Heriyana
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Fitur Layanan, Keamanan, Dan Kepuasan Pelanggan Terhadap Loyalitas Pada Penggunaan Dompet Digital Di Kalangan Masyarakat Kota Lhokseumawe. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 105 responden yang dipilih dengan teknik pengambilan sampel purposive sampling. Analisis data dilakukan menggunakan Regresi Linier Berganda dan juga pengujian hipotesis. Hasil penelitian menunjukkan bahwa hanya variabel Keamanan (X2) berpengaruh positif dan signifikan terhadap Loyalitas. Variabel Fitur Layanan (X1) tidak mempengaruhi Loyalitas dengan koefisien (0.227), Kemudian variabel keamanan (X2) berpengaruh positif dan signifikan terhadap loyalitas dengan koefisien (0,273), selanjutnya untuk Variabel Kepuasan Pelanggan (X3) juga tidak mempengaruhi Loyalitas dengan koefisien (-0,070). Temuan penelitian ini mengindikasikan bahwa aspek keamanan menjadi faktor utama yang mendorong masyarakat untuk tetap setia menggunakan dompet digital, sedangkan keberadaan fitur layanan dan tingkat kepuasan pelanggan belum cukup kuat dalam membentuk loyalitas
Pengaruh Merchandise, Social Media, Dan Brand Ambassador Terhadap Keputusan Pembelian Jarsey FC Barcelona (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh) Fikri Gazali Lubis; Adnan Adnan; Heriyana Heriyana; Hamdiah Hamdiah
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis pengaruh Merchandise, social media, dan brand ambassador terhadap keputusan pembelian jersey FC Barcelona pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Latar belakang masalah berawal dari pesatnya pertumbuhan industri Merchandise sepak bola global, di mana jersey klub besar seperti FC Barcelona tidak hanya berfungsi sebagai simbol dukungan penggemar, tetapi juga menjadi bagian dari gaya hidup dan identitas, terutama di kalangan generasi muda Indonesia. Tingginya popularitas klub ini di Indonesia, didukung data bahwa negara kita termasuk lima besar basis penggemar sepak bola Eropa, memicu minat mahasiswa lokal terhadap jersey resmi. Fenomena ini terlihat dari banyaknya mahasiswa yang mengenakan jersey saat kegiatan kampus atau menonton pertandingan, dipengaruhi promosi kreatif di platform digital seperti Instagram dan TikTok, serta figur pemain bintang sebagai brand ambassador yang membangun keterikatan emosional. Namun, sejauh mana ketiga faktor tersebut secara spesifik memengaruhi perilaku pembelian masih menjadi celah penelitian yang perlu diuji untuk memberikan wawasan bagi strategi pemasaran. Penelitian bertujuan mengkaji hubungan kausal antara variabel independen tersebut dengan keputusan pembelian, sekaligus mengidentifikasi faktor dominan di kalangan mahasiswa sebagai target pasar potensial. Pendekatan kuantitatif digunakan dengan desain explanatory research, melibatkan sampel mahasiswa yang dipilih melalui purposive sampling dan data primer dari kuesioner berbasis skala Likert. Analisis dilakukan melalui regresi linier berganda dengan perangkat lunak SPSS, mencakup uji validitas, reliabilitas, asumsi klasik, serta pengujian pengaruh simultan dan parsial antarvariabel. Hasil penelitian mengonfirmasi adanya pengaruh signifikan secara keseluruhan dari ketiga variabel terhadap keputusan pembelian, dengan social media menonjol sebagai pendorong utama, sementara pengaruh parsial Merchandise dan brand ambassador kurang menonjol. Temuan ini menjelaskan sebagian besar variasi perilaku pembelian mahasiswa.
The Effect of Fashion Involvement and Hedonic Shopping Values on Fashion Impulse Buying in Aceh:  The Mediating Role of Positive Emotions Mariyudi; Nurainun; Heriyana; Sapna Biby; Irvan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, January 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.328

Abstract

Background: The fashion industry in Indonesia continues to grow, including in Aceh, where rising consumer interest in fashion products has been accompanied by an increase in impulse buying behavior. Understanding the factors that drive this behavior is important to explain why Aceh represents a relevant research context.Purpose: This study aims to examine the effects of fashion involvement and hedonic shopping value on impulse buying decisions, with positive emotions as a mediating variable.Design/Method/Approach: This study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 152 respondents in Aceh using purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software.Findings/Results: The results indicate that fashion involvement and hedonic shopping values have positive effects on impulse buying. Positive emotions significantly mediate both relationships.Conclusion: The findings suggest that fashion marketers should design strategies that stimulate positive emotions to encourage impulse purchases. Such strategies are expected to be particularly effective among consumers with higher levels of fashion involvement, who tend to exhibit stronger purchasing tendencies.Originality/Value (State of the Art): This study contributes to the literature on consumer behavior in the fashion sector by highlighting the mediating role of positive emotions in impulse buying behavior. It also offers practical insights for marketers in developing more effective promotional strategies. Keywords:   fashion involvement, hedonic shopping value, impulse buying, positive emotions, fashion marketers
THE INFLUENCE OF INFLUENCERS, DISCOUNTS, AND LIVE SHOPPING ON BRAND PURCHASE DECISIONS THE ORIGINOTE IN THE TIKTOK APPLICATION (STUDY PAD A FEB UNIVERSITY STUDENT MALIKUSSALEH) Manhasa Hira Nur'Asyi AL Utary; Hamdiah; Ikramuddin; Heriyana
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effects of influencers, discounts, and live shopping on purchasing decisions for the Originate brand on TikTok, focusing on female students of the Faculty of Economics and Business at Malikussaleh University. The background of this research is based on the rapid development of digital marketing through social media, particularly TikTok, which has evolved not only as an entertainment platform but also as an effective marketing medium influencing consumer behavior. This study employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to respondents who met the research criteria. The independent variables in this study are influencers, discounts, and live shopping, while the dependent variable is purchasing decisions. The results indicate that, partially, influencers, discounts, and live shopping do not have a significant effect on purchasing decisions. Furthermore, simultaneously, these three variables also do not significantly influence purchasing decisions for the Originate brand on TikTok. These findings suggest that purchasing decisions among female students are not solely influenced by these digital marketing strategies, but may also be influenced by other factors outside the research model. This study is expected to contribute to the development of digital marketing knowledge and serve as a reference for businesses in formulating more effective and targeted marketing strategies, especially in using social media as a promotional tool.
The Role of Social Media Analytics in Optimizing Consumer Engagement and Digital Advertising Campaigns Heriyana Heriyana; Hendri Setiadi; Rekno Sulandjari; Andita Andita; Faizah Syihab
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5156

Abstract

The rapid growth of digital technology has transformed social media into a strategic platform for consumer interaction and digital advertising. Organizations are increasingly required to utilize data-driven approaches to improve marketing effectiveness. This study aims to analyze the role of social media analytics in enhancing consumer engagement and optimizing digital advertising campaign performance in the Indonesian context. A qualitative research design using a systematic literature review was employed. Data were collected from reputable academic databases, including Scopus, Web of Science, Google Scholar, and ScienceDirect. The selected studies were analyzed using content analysis and thematic synthesis to identify key patterns and relationships among variables. The findings indicate that social media analytics significantly improves consumer engagement through content optimization, sentiment analysis, personalization, and influencer evaluation. In addition, analytics enhances advertising effectiveness by enabling precise targeting, real-time performance monitoring, and cross-channel attribution. These mechanisms contribute to higher click-through rates, conversion rates, and return on advertising spend. The study confirms that social media analytics supports evidence-based marketing decisions and strengthens competitive advantage in the digital marketplace. The results provide both theoretical and practical implications for organizations seeking to improve their digital marketing strategies through data-driven approaches.
TRADE PROMOTION AND SALES VOLUME: THE MEDIATING ROLE OF DISTRIBUTOR MARKETING PERFORMANCE Muhammad Fadli Hasballah; Nurainun; Syamsul Bahri; Mariyudi; Ikramuddin; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of sales contest, promotion policy, and distributor salesperson incentives on sales volume, withdistributor marketing performance serving as a mediating variable. The research utilized a probability sampling method with a census approach, involving all 180 official distributors of PT Pupuk Iskandar Muda as respondents. Data were analyzed using the SEM-PLS technique through SmartPLS 4.0. The results reveal that distributor salesperson incentives and distributor marketingperformance significantly affect sales volume, whereas sales contest shows no significant impact. Promotion policy does not directly influence sales volume but demonstrates a significant effect on distributor marketing performance. Furthermore, distributor marketing performance is confirmed to mediate the relationship between promotion policy and distributor salesperson incentives on sales volume. These findings highlight the crucial role of distributor marketing effectiveness in strengthening the impact of incentive-based strategies, offering important managerial insights for optimizing distribution performance and enhancing market penetration.
BAKING WORKSHOP TO ENHANCE PRACTICAL SKILLS AND ENTREPRENEURIAL INTEREST AMONG FACULTY OF ECONOMICS AND BUSINESS STUDENTS AT MALIKUSSALEH UNIVERSITY Nurainun; Heriyana; Sari Yulis Terfiadi; Zulfan; Miftahul Jannah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 1 (2026): March-June 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aimed to enhance practical baking skills and foster entrepreneurial interest among students of the Faculty of Economics and Business, Malikussaleh University. The activity was conducted through a baking training program organized by the Innopreneur Business Lab, involving 25 students as participants. The training consisted of three stages: preparation, implementation, and evaluation. The implementation stage included the delivery of materials on baking fundamentals, culinary business opportunities, product packaging, pricing strategies, and hands-on practice in producing klapertart and caramel pudding. Evaluation was carried out through direct observation, documentation, and discussions with participants. The results showed that participants actively engaged in the training and successfully completed the production of klapertart and caramel pudding according to the demonstrated procedures. The activity not only improved participants’ practical baking skills but also increased their understanding of entrepreneurial opportunities in the culinary sector. The combination of theoretical knowledge and practical experience provided participants with valuable insights into developing dessert-based business ventures. Therefore, the baking training program proved to be an effective approach for strengthening practical competencies and encouraging entrepreneurial interest among university students.
Co-Authors ., Samsul Bahri Abdillah , Fatimah Adinda Surgana Adnan Adnan Adnan ahmad yani Aina Shakila Aisa Putri Ariska Andita Andita Andri Ani Nur Andrian, Risa Anwar Ariana Hasibuan Bahri, Halida Chalirafi, Chalirafi Dara Shifa Darmawati Dian Pertiwi Erlina, Neti Fahrizal, Effan Faizah Syihab Farah Aidilla Farah Aidilla Fatimah Abdillah Fikri Gazali Lubis Fitrah Rahmadhani Gazali Salim Haidar Khawarizmi Hamdiah Hamdiah Hamdiah Hamdiah Hamdiah Hartati, Bella Hendri Setiadi Ikramuddin, Ikramuddin Ilyas Ilyas Intan Syafriani Irvan Iskandarsyah Jalil, Ivon Jullimursyida Khairina Khairina AR Kristofer Manalu Lizan, Saiful M Maimanah M. Subhan Maisyura Maisyura Malahayati Malahayati Manhasa Hira Nur'Asyi AL Utary Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Masrifah, Ifah Melly Wahyundari Miftahul Jannah Mita Darmayanti Moch Heikal Mohd. Heikal MUCHSIN Muchsin Muchsin Muhammad Al Hafis Muhammad Fadli Hasballah Muhammad Firdaus Muhammad Furqan Muhammad Hayani Muhammad Nazar Muhammad Roni Mulyanur Mulyanur Munandar Nadia Fajri Naufal Bachri, Naufal Nazifa Hafiza Neti Erlina Nita Rusdiana S.Farm., M.Sc, Apt Nugrahaningsih , Hartanti Nur Faliza Nurainun Nurainun Nurainun Nurainun Nurainun Nurainun, Nurainun Nurainun Nurlaili Nurlaili Putri Mellita Sari, Cut Qurrata A'yun Rabiatul Auliza Rahmaniar Rahmaniar Rahmaniar Rasyimah Rasyimah Rasyimah, Rasyimah Rekno Sulandjari Rini Maulinda Rita Nengsih Rizkan Roro Shafira Rizka Amelia Rully Alamsyah, Rully rumbiati rumbiati Rusydi Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Rusydi Rusydi Sabitah Fina Sabrina Luvita Safrida, Safrida Safrida Saiful Lizan Samsul Bahri Sapna Biby Sarah Akila Sari Yulis Terfiadi Sari Yunus Siregar, Widyana Verawaty Siti Maimunah Siti Maimunah solehuddin, Moh Syafruddin Chan Syamsul Bahri Syamsul Bahri T. Edyansyah, T. Edyansyah Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Vena Mauliza Wahyu Hidayat Harahap Wirdatul Ahya Yana, Syaifuddin Yayang Tiara Yuliana Wardana Yusniar Yusniar Yusniar Yusniar Yusniar Yusniar* Yusniar, Yusniar Zahara Fonna Zenith Putri Dewiyanti Zulfan