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All Journal Jurnal Harpodon Borneo PASAI Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Journal of Fundamental and Applied Pharmaceutical Science International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Sisfo: Jurnal Ilmiah Sistem Informasi Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Community Service (IJCS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal Serambi Engineering (JSE) Journal of Management Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Heriyana Heriyana
Faculty Of Economics And Business, Malikussaleh University
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THE IMPACT OF ELECTRONIC WORDOF MOUTH (e-WOM) ON HOTEL ROOM PURCHASE DECISIONS AT TRAVELOKA AT HOTEL PARKSIDE PETROGAYO HOTEL TAKENGON Rizkan; Heriyana; T.Edyansyah; Hamdiah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1327

Abstract

This study examines the influence of Electronic Word of Mouth (e-WOM) on hotel room purchase decisions on Traveloka, especially at the Parkside Petro Gayo Takengon Hotel. The phenomenon of increasing internet and e-commerce users has changed consumer behavior, making online reviews and recommendations a crucial factor in hotel purchase decisions. The purpose of this study is to identify and analyze the positive and significant influence of e-WOM on hotel room purchase decisions on Traveloka at the Parkside Petro Gayo Takengon Hotel. Identifying e-WOM factors that influence purchase decisions, namely Intensity, Valence of Opinion, and Content. This study uses a quantitative approach by distributing questionnaires to 100 respondents, namely tourists who booked hotel rooms at Parkside Petro Gayo Takengon through Traveloka. Data were analyzed using validity tests, reliability tests, classical assumptions (normality, multicollinearity, heteroscedasticity), and multiple linear regression analysis. The results of the hypothesis test show that Intensity, Valence of Opinion, and Content positively and significantly influence hotel room purchase decisions on Traveloka at the Parkside Petro Gayo Takengon Hotel. The higher the intensity of information, the more positive the valence of opinion, and the better the information content, the more it increases consumer purchasing decisions.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN PERUBAHAN ORGANSASI AKIBAT PANDEMI COVID-19 Maisyura Maisyura; Heriyana Heriyana
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 2 (2021): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v4i2.6652

Abstract

Human resources are an absolute strength for the success of an organization, various challenges are faced by the company in achieving its goals, both internally and externally. One of the biggest challenges for companies at this time is the Covid -19 pandemic which has occurred for almost three years, not only in Indonesia. but also in almost all parts of the world. Organizational Citizenship Behavior (OCB) is highly expected in conditions like this, where employees voluntarily show their extra roles outside of the mandatory duties assigned to them, such as helping co -workers without being asked, replacing sick co- workers, giving encouragement, and so on. This paper reviews the dimensions of OCB which consist of altruism, conscientiousness, sportsmanship, courtesy, and civic virtue as well as their role in the company's change management to survive and continue to grow amid the Covid -19 pandemic. Written using a descriptive approach through literacy studies from previous studies, journals and related articles and writings compiled with the author's view, then presented systematically so as to provide an overview of the OCB of company employees in the midst of organizational change due to the Covid-19 pandemic.
PENGARUH MOTIVASI KERJA, KOMUNIKASI DAN STRES KERJA TERHADAP KINERJA KARYAWAN PADA PT. JASA RAHARJA PERWAKILAN KOTA MEDAN Kristofer Manalu; Yusniar Yusniar*; heriyana heriyana
Sisfo: Jurnal Ilmiah Sistem Informasi Vol. 6 No. 1 (2022): Sisfo: Jurnal Ilmiah Sistem Informasi, Mei 2022
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/sisfo.v6i1.8079

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh masing-masing variabel yang saling keterkaitan antara variabel satu dengan variabel lainnya terhadapat kinerja karyawan seperti  Motivasi kerja, Komunikasi, dan Stres pada PT. Jasa Raharja Perwakilan Kota Medan. Teknik pengambilan sampel menggunakan sensus. Penelitian ini menggunakan model Analisis Regresi Linear Berganda. Teknik pengumpulan data menggunakan angket atau kuisioner dengan jumlah responden sebanyak 60 orang karyawan. tujuan dari penelitian ini mengetahui pengaruh dari masing-masing variabel dari motivasi kerja , komunikasi , Stres kerja berpengaruh secara parsial terhadap kinerja pegawai PT. Jasa Raharja Perwakilan Kota Medan. Hasil dari Penelitian ini, Nilai F 19,783 dengan tingkat signifikan sebesar 0,000, atau 19,783 > 4,15 maka secara bersama-sama atau secara serentak variabel motivasi kerja, komunikasi, dan stres kerja berpengaruh secara signifikan dan positif terhadap kinerja karyawan PT. Jasa Raharja Perwakilan Kota Medan.
Pengaruh Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mie Arang Syammah di Simpang Leupe Kota Lhokseumawe Dara Shifa; T. Edyansyah; Heriyana Heriyana; Hamdiah Hamdiah; Muhammad Roni
Jurnal Intelek Insan Cendikia Vol. 3 No. 08 (2026): AGUSTUS 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Persaingan bisnis kuliner yang semakin ketat menuntut pelaku usaha untuk mampu menerapkan strategi pemasaran yang tepat dalam menarik dan mempertahankan konsumen. Harga, kualitas produk, dan kualitas pelayanan merupakan beberapa faktor yang diduga memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap keputusan pembelian Mie Arang Syammah di Simpang Leupe Kota Lhokseumawe. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 105 responden yang pernah melakukan pembelian pada Mie Arang Syammah. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan analisis regresi linier berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS) versi 26.0. Hasil penelitian menunjukkan bahwa secara parsial harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan kualitas pelayanan berpengaruh positif namun tidak signifikan. Secara simultan harga, kualitas produk, dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian. Nilai Adjusted R Square sebesar 0,893 menunjukkan bahwa 89,3% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel independen, sedangkan sisanya dipengaruhi oleh variabel lain di luar model penelitian.
ANALYSIS OF THE EFFECT OF SERVICE QUALITY ON PATIENT SATISFACTION IN RSUD ACEH TAMIANG Saiful Lizan; T. Edyansyah T. Edyansyah; Rusydi Rusydi; Heriyana Heriyana
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 2 (2022): October
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i2.16

Abstract

The purpose of this study was to identify and analyze the effect of service quality on patient satisfaction. The object of this research is RSUD Aceh Tamiang. This study uses a sampling technique using accidental sampling, which is a technique of determining the sample by chance, meaning that anyone who meets the researcher can be used as a sample. The analysis in this study uses multiple linear regression analysis, the results of this study indicate that partially tangible, realibility, responsiveness, assurance, and empathy variables have a positive and significant effect on patient satisfaction at RSUD Aceh Tamiang. The results of this study indicate that the tangible, realibility, responsiveness, assurance, and empathy variables simultaneously have a positive and significant effect on patient satisfaction at RSUD Aceh Tamiang.
THE INFLUENCE OF OPENNESS TO EXPERIENCE, CONSCIENTIOUSNESS, ECTROVERSION, AGREEABLENESS, AND NEUROTICISM AN CELLULAR SERVICE CUSTOMER LOYALTY IN PEOPLE IN LHOKSEUMAWE CITY Farah Aidilla; Sapna Biby; Mariyudi; Heriyana
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 3 (2024): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v2i3.119

Abstract

The aim of this research is to determine the influence of openness to experience, conscientiousness, extroversion, agreeableness and neuroticism on the loyalty of cellular service customers in the community in Lhokseumawe City. The research method is a quantitative research method. This research was conducted by Lhokseumawe City. The population in this study is the people of Lhokseumawe City who use XL Axiata, the sample in this study was 96 respondents. The research results show that customer openness (X1), conscientiousness (X2), ecrtoversion (X3), and agreeableness (X4) partially have a positive and significant effect on customer loyalty (Y) of cellular services in the community in Lhokseumawe City. Meanwhile, neuroticism (X5) has a negative and significant effect on customer loyalty (Y) for cellular services in the community in Lhokseumawe City. Simultaneously, openness to experience, conscientiousness, extroversion, agreeableness and neuroticism influence customer loyalty in cellular services in Lhokseumawe City, this is because based on the F test, the significance value is found to be 0.000 < 0.05, then Fcount is 13.371 > Ftable 3.13
Co-Authors ., Samsul Bahri Abdillah , Fatimah Adinda Surgana Adnan Adnan Adnan ahmad yani Aina Shakila Aisa Putri Ariska Andita Andita Andri Ani Nur Andrian, Risa Anwar Ariana Hasibuan Bahri, Halida Chalirafi, Chalirafi Dara Shifa Darmawati Dian Pertiwi Erlina, Neti Fahrizal, Effan Faizah Syihab Farah Aidilla Farah Aidilla Fatimah Abdillah Fikri Gazali Lubis Fitrah Rahmadhani Gazali Salim Haidar Khawarizmi Hamdiah Hamdiah Hamdiah Hamdiah Hamdiah Hartati, Bella Hendri Setiadi Ikramuddin, Ikramuddin Ilyas Ilyas Intan Syafriani Irvan Iskandarsyah Jalil, Ivon Jullimursyida Khairina Khairina AR Kristofer Manalu Lizan, Saiful M Maimanah M. Subhan Maisyura Maisyura Malahayati Malahayati Manhasa Hira Nur'Asyi AL Utary Mariyudi Mariyudi Mariyudi Mariyudi Maryudi Masrifah, Ifah Melly Wahyundari Miftahul Jannah Mita Darmayanti Moch Heikal Mohd. Heikal MUCHSIN Muchsin Muchsin Muhammad Al Hafis Muhammad Fadli Hasballah Muhammad Firdaus Muhammad Furqan Muhammad Hayani Muhammad Nazar Muhammad Roni Mulyanur Mulyanur Munandar Nadia Fajri Naufal Bachri, Naufal Nazifa Hafiza Neti Erlina Nita Rusdiana S.Farm., M.Sc, Apt Nugrahaningsih , Hartanti Nur Faliza Nurainun Nurainun Nurainun Nurainun Nurainun Nurainun, Nurainun Nurainun Nurlaili Nurlaili Putri Mellita Sari, Cut Qurrata A'yun Rabiatul Auliza Rahmaniar Rahmaniar Rahmaniar Rasyimah Rasyimah Rasyimah, Rasyimah Rekno Sulandjari Rini Maulinda Rita Nengsih Rizkan Roro Shafira Rizka Amelia Rully Alamsyah, Rully rumbiati rumbiati Rusydi Rusydi Abubakar Rusydi Abubakar Rusydi Rusydi Rusydi Rusydi Sabitah Fina Sabrina Luvita Safrida, Safrida Safrida Saiful Lizan Samsul Bahri Sapna Biby Sarah Akila Sari Yulis Terfiadi Sari Yunus Siregar, Widyana Verawaty Siti Maimunah Siti Maimunah solehuddin, Moh Syafruddin Chan Syamsul Bahri Syamsul Bahri T. Edyansyah, T. Edyansyah Tasya Ema Dwiyana Teuku Zulkarnaen Ulan Tari Vena Mauliza Wahyu Hidayat Harahap Wirdatul Ahya Yana, Syaifuddin Yayang Tiara Yuliana Wardana Yusniar Yusniar Yusniar Yusniar Yusniar Yusniar* Yusniar, Yusniar Zahara Fonna Zenith Putri Dewiyanti Zulfan