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All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business Business and Investment Review Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Administrasi Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Pengabdian Masyarakat IIJSE Journal of Economics, Assets, and Evaluation Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat Journal Pemberdayaan Ekonomi dan Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Micro, Small and Medium Enterprises ManBiz: Journal of Management and Business Journal of Ekonomics, Finance, and Management Studies
Rusdi Hidayat Nugroho
Fakultas Ilmu Sosial Dan Ilmu Politik, Program Studi Administrasi Bisnis Universitas Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH JOB INSECURITY DAN STRESS KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA PT SUMBER ALFARIA TRIJAYA Layla Azaria Safina; Desi Anila; Ani Winda Auliya; Huwaida Amartha Salsabila; Nabila Ammarullah; Rusdi Hidayat Nugroho; Lidya Veronica Christy Rihidima
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2914

Abstract

Penelitian ini bertujuan untuk menguji pengaruh job insecurity dan stress kerja terhadap turnover intention karyawan pada PT Sumber Alfaria Trijaya. Metode penelitian yang digunakan adalah literatur review. Hasil penelitian menunjukkan bahwa job insecurity dan stress kerja berpengaruh signifikan terhadap turnover intention karyawan. Penelitian ini memberikan implikasi penting bagi manajemen PT Sumber Alfaria Trijaya untuk memperhatikan faktor job insecurity dan stress kerja guna mengurangi turnover intention karyawan. Penelitian selanjutnya dapat memperluas variabel independen dan mempertimbangkan faktor-faktor kontekstual lainnya yang mungkin memengaruhi turnover intention.
Implementasi Penggunaan Data Analytics untuk Mengoptimalkan Pengambilan Keputusan Bisnis di Era Digital Rismaninda Putri Dwi Prasetya; Azizah, Radifa Nur; Halwa, Jentayu Bayu Warita; Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3459

Abstract

Kemajuan teknologi informasi, Internet of Things (IoT), dan kemampuan komputasi besar (big data) telah menghasilkan volume data yang luar biasa besar, yang mencakup berbagai aspek operasional dan perilaku konsumen. Dengan menggunakan data analytics, perusahaan dapat memperoleh wawasan yang lebih terperinci mengenai berbagai aspek bisnis, mulai dari perilaku konsumen, tren pasar, hingga kinerja operasional. Penelitian ini memiliki tujuan untuk mengetahui penggunaan data analytics untuk meningkatkan pengambilan keputusan bisnis di era digital. Metode penelitian yang digunakan adalah kualitatif. Hasil dari penelitian menunjukkan bahwa peran data analytics dalam bisnis yaitu memberikan perusahaan kemampuan untuk membuat keputusan yang lebih cerdas dan strategis, meningkatkan efisiensi, dan menyesuaikan diri dengan perubahan pasar, yang pada akhirnya memperkuat daya saing dan mendukung pertumbuhan bisnis yang berkelanjutan. Dalam proses data analytics, ada 4 tahapan yaitu Pengumpulan data, Pemrosesan data, Analisis data, dan Interpretasi data. Perusahaan dapat memperoleh keunggulan kompetitif dengan mengoptimalkan operasional, meningkatkan efisiensi, menanggapi perubahan pasar, dan memprediksi tren masa depan melalui proses ini. Serta, Data analytics mengubah cara bisnis beroperasi dengan membantu memahami pelanggan, menemukan peluang, dan membuat keputusan berbasis bukti. Ini juga meningkatkan efisiensi operasional dan manajemen risiko, mendukung inovasi dan pertumbuhan jangka panjang.
Strategi Teknologi Artificial Intelligence (AI) dalam Pengambilan Keputusan Bisnis di Era Digital Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati; Febrianto, Valentino; Farhan N. H, M. Arif; Mahardika, Mohammad Ryan
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3476

Abstract

Penelitian ini membahas tentang strategi teknologi Artificial Intelligence (AI) atau kecerdasan buatan dalam pengambilan keputusan bisnis di era digital. Penelitian ini menggunakan teknik pengumpulan dan analisis data dari berbagai sumber, seperti jurnal ilmiah, artikel, dan studi kasus yang berkaitan dengan penerapan AI dalam bisnis. Melalui pendekatan ini, kita dapat mengeksplorasi bagaimana AI memengaruhi proses pengambilan keputusan, tantangan yang dihadapi oleh perusahaan, serta strategi yang diterapkan untuk mengintegrasikan teknologi ini secara efektif. Strategi teknologi AI dalam pengambilan keputusan bisnis di era digital sangat penting untuk membuat hasil lebih efisien dan akurat. Dengan memanfaatkan AI, perusahaan dapat merespons perubahan pasar dengan lebih baik dan mengurangi risiko yang terkait dengan pengambilan keputusan. Namun, tantangan seperti kebutuhan akan data yang berkualitas dan kemampuan analisis yang memadai harus diatasi untuk memaksimalkan potensi AI. Penelitian ini menekankan pentingnya strategi yang tepat dalam implementasi AI untuk mencapai keunggulan kompetitif di era digital.
The Role of Artificial Intelligence in Decision Making: Improving E-Commerce Business Efficiency and Innovation Efendi, Regina Pinkan; Qolbi, Ihfada; Afandi, Syifa Zahra Arista; Kusumasari, Indah Respati; Nugroho, Rusdi Hidayat
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3479

Abstract

This research aims to analyze the role of Artificial Intelligence (AI) in decision-making within e-commerce businesses, focusing on its impact on efficiency, innovation, and competitive advantage. This study employs a qualitative approach using literature review to explore the implementation of AI in e-commerce. AI enables real-time analysis of large-scale data, supporting more efficient and accurate strategic decision-making. The technology also fosters innovation through features such as recommendation systems and the integration of augmented reality (AR) and virtual reality (VR), enhancing customer experiences. Furthermore, AI strengthens companies' competitiveness by personalizing services and leveraging big data to design superior strategies. The findings show that AI not only improves operational efficiency and innovation but also serves as a key element for business sustainability in the digital era.
Analisis Prosedur Laporan Pajak Pertambahan Nilai (Ppn) di PT Berhasil Indonesia Gemilang Firdaus, Andika Adam; Nugroho, Rusdi Hidayat
Business and Investment Review 2025: Just Accepted Manuscript and Article In Press 2025
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe and analyze procedures for reporting value added tax of PT. Berhasil Indonesia Gemilang is in accordance with the taxation law, Law Number 42 of 2009. The research method used is a qualitative descriptive analysis method. The results show that the value added tax reporting procedure at PT. Berhasil Indonesia Gemilang in 2014 and 2015 has not complied with the reporting procedure, namely the reported party is empty (0) and the date of reporting was carried out in 2016. However, in 2016 PT. Berhasil Indonesia Gemilang performs reporting procedures correctly. Due to mistakes in 2014 and 2015 PT. Berhasil Indonesia Gemilang received a tax sanction in the form of an examination. Sanctions obtained by PT. Berhasil Indonesia Gemilang can be forgiven by utilizing the tax amnesty program in the first phase held by the government.
The Influence of Brand Image, Brand Trust, and Product Quality on Cosmetic Brand Loyalty (Study on Maybelline Lipstick Product Customers in Surabaya City Area) Sonia Ayu Cahyani; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4657

Abstract

In the era of globalization, technological advancements have begun to develop rapidly, prompting companies, especially in the skincare sector, to compete in introducing their products. Currently, the demand for cosmetics is increasing, and beauty products or cosmetics are undergoing many changes with the release of the latest innovations. Loyalty to a brand depends on the extent to which the brand image reflects its unique products, the trust it has in the brand, and the quality of products that consumers consider safe, according to their desires. The type of research used is quantitative research. The population in this study is all customers of Maybelline Lipstick products in the Surabaya City area. This study used a sample of 200 respondents using non-probability sampling method and sampling technique, namely purposive sampling. And using multiple linear regression analysis to analyze the data. The results of this study indicate that the variables of Brand Image, Brand Trust, and Product Quality collectively influence Brand Loyalty. The Brand Image variable does not have a significant impact on Brand Loyalty. The Brand Trust variable has a positive and significant effect on Brand Loyalty. The Product Quality variable also has a positive and significant effect on Brand Loyalty
Impact of Service Quality, Price, and Product Quality on Customer Loyalty through Customer Satisfaction: A Case Study of Shoessimple.id Dammandtyo Tegar; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4710

Abstract

The continuous growth of the global economy drives business competition to become increasingly fierce, including the rapid growth of startups. This research will discuss the aspects influencing business competition, namely Service Quality, Price, and Product Quality on Customer Loyalty through Customer Satisfaction. This research employs an associative research type with a quantitative approach, collecting data through questionnaire distribution. The sample consists of 200 respondents of shoessimple.id shoe washing service customers selected using Non-Probability Sampling-Purposive Sampling techniques. Data analysis is conducted using path analysis method with SPSS 2.0 for Windows statistical software.  The research findings indicate that service quality, price, and product quality significantly affect customer satisfaction. Furthermore, customer satisfaction also plays a significant role as an intervening variable mediating the relationship between service quality, price, and product quality with customer loyalty. These findings provide a better understanding of the factors that can enhance customer loyalty in the shoe washing service industry and offer guidance for the management of Shoessimple.id Shoe Washing Service to improve their service quality.
Analyzing the Impact of Content Marketing, Instagram Social Media, and Customer Reviews on Repeat Purchases: A Case Study of PT Jokopi Indonesia Group Oktaviani Dwi Wulansari; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4722

Abstract

This study investigates the impact of content marketing, Instagram social media, and customer reviews on repeat purchases at PT Jokopi Indonesia Group, a coffee shop chain in Surabaya. Employing an associative research approach with a quantitative method, the study involved 200 Jokopi customers in Surabaya City with a purchase history of more than 2 times, selected through purposive sampling.The findings revealed that individually, content marketing, Instagram social media, and customer reviews significantly influence repeat customer purchases. Moreover, collectively, these three variables also exhibit a significant impact on repeat purchases. Hence, it can be inferred that content marketing strategies, Instagram social media presence, and customer reviews play a pivotal role in fostering customer loyalty and encouraging repeat purchases at Jokopi coffee shops.  
The Effect of Live Streaming, Price Discounts, Product Reviews on Impulse Buying Behavior at Shopee E-Commerce Nala Mutimmul Faidah; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4854

Abstract

Online shopping is a familiar activity. Currently, most consumers prefer to shop online in e-commerce rather than shopping directly. This is influenced by the many benefits obtained when shopping online. Currently, live streaming is being intensively carried out by sellers to promote their products. Like the live streaming feature in the shopee application, this feature spoils its consumers, namely by shopping when live streaming takes place consumers will get discounts and free shipping vouchers. This research is a study of the effect of live streaming, discounts, product reviews on impulse buying behavior in shopee e-commerce. This study uses associative research and the research approach used is a quantitative approach. While the sempel in this study was drawn using purposive sampling method with a total sempel of 200 respondents. The results of this study indicate that live streaming, price discounts, and product reviews simultaneously have a significant and significant effect on impulse buying on shopee e-commerce users in Surabaya. Live streaming and discount variables have a positive and significant effect on impulse buying variables because by viewing live streaming videos, customers know the details of the products being sold and get discount vouchers that increase customer interest in impulse buying. Meanwhile, the product review variable has a negative and insignificant effect on the impulse buying variable because customers know the quality of the product through previous customer responses.
The Influence of Online and Offline Purchases on Customer Loyalty with Customer Satisfaction as an Intervening Variable at Magnesium137 Store Blitar Ahzam, Alfisyahr; Nugroho, Rusdi Hidayat
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.4971

Abstract

The rapid development of the global internet has significantly impacted business and consumer shopping behavior, leading to the emergence of two dominant purchasing methods: online and offline. Each of these methods offers distinct advantages and challenges, which in turn influence customer satisfaction. Satisfied customers are more likely to become loyal, a process shaped by their purchasing experiences. This study focuses on analyzing customer responses to improve the quality and evaluation of a local brand, Magnesium137 Store in Blitar. Utilizing an associative study technique with a quantitative approach, the research surveyed customers who made both online and offline purchases. Data were analyzed using path analysis to examine the effects of these purchasing methods on customer satisfaction and loyalty. The results revealed that both online and offline purchases significantly impact customer satisfaction. However, only offline purchases have a notable effect on customer loyalty, while customer satisfaction plays a crucial role in fostering loyalty.
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Alya Hastin Nafisah Amalia, Desita Nur Andarini, Sonja Andika Yuda Prasetya Andini, Bunga Putri Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Banin, Citra Niqris Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Cindi Fatikah Dammandtyo Tegar Desi Anila Desi Anila Devira Elsa Mei Shella Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Errina Eka Yahyaningtyas Faisal Pratana Putra Farhan N. H, M. Arif Faumara, Bebyzanna Bella Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fortuna, Aurelia Tari Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Ilham Asta Pangestu Indah Respati Kusumasari Indra Kusuma S Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulidha, Najwa Sekar Meisha Farah Widyaningrum Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prastika, Risa Bonani Pratiwi, Visi Ari Prithvi Angginy Kusdayanti Putra, Ahmad Dhani Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rafika Athiyah Kurniawan Rahmadani, Fitria Rasyidah, Resa Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rinjani, Syavirca Putri Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Tri Syah Putra Sabiila, Hadaana Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Desy Nirmala Selvia Shinta Kumalasari Siti Amilia Marpaung Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Sonja Andarini Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Yasah, Aulya Difta Yeni Khoirotul Janah Yogi Surya Bhakti Yulianti, Vanny Rahma Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul