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Peran Analisis SWOT dalam Pengembangan Strategi Bisnis Start-Up: Perspektif Administrasi Bisnis pada PT. Goto Gojek Tokopedia (GoTo) Maulidha, Najwa Sekar; Fawaz, Danas Marici; Maharani, Annisa Fitri; ‘Aisyiyah, Nadia Nasyiatul; Girsang, Viola Natalia; Nugroho, Rusdi Hidayat
Journal of Economics, Assets, and Evaluation Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v2i4.756

Abstract

Startup Indonesia telah berkembang dengan cepat dan memberikan kontribusi besar kepada perekonomian negara. PT. Goto Gojek Tokopedia (GoTo), salah satu startup terbesar di Indonesia, menunjukkan bagaimana analisis dan strategi bisnis yang tepat dapat membantu startup berhasil. Tujuan dari penelitian ini adalah untuk mempelajari bagaimana analisis SWOT berfungsi dalam perencanaan dan pengembangan strategi bisnis, dengan contoh startup GoTo, yang telah melakukan IPO. Artikel ini membahas ide dan langkah-langkah perencanaan bisnis dengan menggunakan pendekatan deskriptif kualitatif. Ini juga membahas bagaimana analisis SWOT digunakan dalam pengambilan keputusan strategis dan bagaimana ia dapat diterapkan dalam bisnis GoTo. Artikel ini juga membahas manfaat dan kekurangan analisis SWOT. Hasil penelitian menunjukkan bahwa analisis SWOT dapat membantu startup memahami kondisi internal dan eksternal secara lebih akurat, sehingga mereka dapat membuat strategi bisnis yang kompetitif dan adaptif. Namun, analisis ini memiliki kelemahan saat berhadapan dengan dinamika pasar yang cepat berubah dan kompleksitas teknologi digital. Oleh karena itu, analisis SWOT harus digunakan bersama dengan pendekatan strategis lain untuk memastikan bahwa startup dapat bertahan.
Strategi Pengembangan Usaha Berbasis Teknologi Inovasi Robot Pencuci Sepatu Reyhan, Muhammad; Ikhwanuddin, Ahmad Faaz; Nabila, Lady Seftiani; Nitanto, Febrita Shafa; Putra, Ahmad Dhani; Nugroho, Rusdi Hidayat; Ikaningtyas, Maharani
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 2 No. 3 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v2i3.763

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha berbasis teknologi inovasi robot pencuci sepatu. Metode yang digunakan adalah studi literatur kualitatif dengan pendekatan analisis mendalam terhadap berbagai sumber terkait teknologi robotik, pengembangan UMKM, dan strategi pemasaran inovatif. Hasil penelitian menunjukkan bahwa produk ini memiliki potensi pasar yang signifikan di kalangan masyarakat urban dan pelaku usaha laundry sepatu, namun dihadapkan pada tantangan seperti biaya produksi tinggi dan kebutuhan edukasi pasar. Strategi pengembangan yang diusulkan meliputi diferensiasi produk, pemasaran digital, dan kemitraan strategis dengan berbagai stakeholder. Penelitian ini memberikan kontribusi dalam merumuskan model bisnis berkelanjutan untuk produk teknologi inovatif di Indonesia.
The Influence of Workload and Training on Employee Performance Through Job Satisfaction as an Intervening Variable (A Study at Mazarzo Traditional Wedding Organizer) Sabiila, Hadaana; Prabowo, Budi; Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4666

Abstract

Abstract: This research aims to analyze the influence of workload and training on employee performance with job satisfaction as an intervening variable at Mazarzo Traditional Wedding Organizer. The background of this research is based on the high demand for services that is not proportional to the available human resources, as well as the suboptimal employee training that may reduce performance. The approach used is quantitative, employing methods such as observation, interviews, and questionnaires, with a saturated sampling technique involving 53 employees as respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the SmartPLS 4.0 software. The results of the study indicate that: (1) workload has a positive and significant effect on job satisfaction; (2) workload has a negative and insignificant effect on employee performance; (3) training has a positive and insignificant effect on job satisfaction; (4) training has a positive and insignificant effect on employee performance; (5) job satisfaction has a positive and significant effect on employee performance; (6) workload has a positive and significant effect on employee performance through job satisfaction; (7) training has a positive and insignificant effect on employee performance through job satisfaction. These findings highlight the importance of proportional workload management and structured training to optimally enhance employee satisfaction and performance..
Pengaruh Inovasi Layanan dan Kualitas Produk Terhadap Loyalitas Pelanggan pada Pelanggan Provider XL AXIATA di Sidoarjo Nadia Putri Prasetianto; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8517

Abstract

A company can enhance customer satisfaction, which ultimately leads to customer loyalty, by consistently providing excellent services and innovations. Customer satisfaction can be achieved through the innovations and services offered by the company, as well as through the quality of its products, which foster customer trust and loyalty. This study aims to examine the influence of service innovation and product quality on customer loyalty, both partially and simultaneously, among XL provider customers in Sidoarjo. This research uses a quantitative method with data collection through questionnaires. The population consists of all XL provider customers in Sidoarjo, totaling 135 people. The sampling technique used is simple random sampling, resulting in 57 respondents as the sample. Data analysis techniques include instrument testing, classical assumption tests, and hypothesis testing. The results show that: (1) the service innovation variable has a t-value of 7.417 > t-table value of 1.67203, with a significance level of 0.000 < 0.05, indicating a positive and significant partial influence on customer loyalty; (2) the product quality variable has a t-value of 2.825 > 1.67203 and a significance level of 0.007 < 0.05, also indicating a positive and significant partial influence on customer loyalty; and (3) simultaneously, service innovation and product quality have a significant effect on customer loyalty, as evidenced by an F-value of 77.762 > F-table value of 2.77 and a significance level of 0.000 < 0.05.
The Influence of Macroeconomics on the Share Price of the Energy Sector Listed on the Indonesian Stock Exchange Yulianti, Vanny Rahma; Nugroho, Rusdi Hidayat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6618

Abstract

The economy plays a vital role in a country's ability, in the era of globalization economic strength determines the country's international competitiveness, including involvement in global trade. The capital market is an important element in the economy, providing funding for companies for business expansion and can encourage people to manage their finances in the form of stock investment. The uncertainty in stock prices encourages investors to need information as a basis for decision making. This study aims to determine the effect of world oil prices, interest rates, rupiah exchange rates, and foreign direct investment on energy sector stock prices on the Indonesia Stock Exchange. This study uses an associative method with a quantitative approach using secondary data. The research population was 88 companies. Sampling using purposive sampling technique so as to obtain 24 companies. The research data is in the form of monthly time series data from January 2019 to December 2023 as much as 60 data. Secondary data was analyzed using the classical assumption test and multiple linear regression analysis techniques supported by SPSS software. The simultaneous test results state that world oil prices, interest rates, rupiah exchange rates, and foreign direct investment have a significant positive effect on energy sector stock prices. Partial test results state that world oil prices, interest rates, rupiah exchange rates, and foreign direct investment have a significant positive effect on energy sector stock prices.
The Effect of Service Quality, Product Quality, and Price on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Study at Tom Sushi Surabaya) Faumara, Bebyzanna Bella; Prabowo, Budi; Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6881

Abstract

This research was conducted to examine the extent to which service quality, product quality, and price are able to shape customer loyalty, with customer satisfaction as the link, at Tom Sushi Surabaya. This research departs from the phenomenon of increasing Japanese culinary trends in Indonesia as well as the business need to keep customers loyal in the midst of fierce competition. Using a quantitative approach and purposive sampling technique of 100 respondents, the data was analyzed using the Partial Least Square (PLS) method. The research findings show that product quality and price have a positive and significant impact on customer satisfaction, while service quality does not show a significant influence. Customer loyalty was shown to be influenced by price and satisfaction level, but not directly by service or product quality. On the other hand, customer satisfaction plays an intermediary role in the relationship between product quality and price and loyalty, but not service quality.
The Influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention: A Study on Generation Z Users by.U Provider in Surabaya Pratiwi, Visi Ari; Nugroho, Rusdi Hidayat; Prabowo, Budi; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6901

Abstract

This research seeks to examine the influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention of Generation Z users of By.U Card Providers in Surabaya. This research uses a quantitative approach with an associative research type. The sample size was 200 By.U users from Generation Z in Surabaya, with data collected through questionnaires and literature studies, and analyzed using SPSS Version 30 software. The sampling method applied was purposive sampling, and data analysis was carried out through multiple linear regression analysis. The findings indicate that simultaneously, the three variables have a significant effect on the Purchase Intention of By.U Generation Z users in Surabaya. In partial analysis, both Brand Image and Brand Awareness show a positive and significant influence, while Brand Trust does not significantly affect the Purchase Intention of By.U Generation Z users in Surabaya
The Effect of Good Corporate Governance on Corporate Social Responsibility on Company Value With Profitability as an Intervening Variable (Empirical Study on Consumer Goods Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period) Prastika, Risa Bonani; Nugroho, Rusdi Hidayat; Prabowo, Budi; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6908

Abstract

With profitability serving as a mediator, this research seeks to examine the impact of Good Corporate Governance and Corporate Social Responsibility on business value. Managerial ownership, institutional ownership, and independent commissioners are the proxies of good corporate governance. The GRI is what's known as "Corporate Social Responsibility" in the business world. Return on Assets (ROA) is a measure of profitability, while Price to Book worth (PBV) is a method for calculating a company's worth. The 23 consumer products businesses listed on the Indonesia Stock Exchange from 2019 to 2023 made up the population in this research. Utilizing inferential statistical analysis tools and a purposive sample procedure, this research quantifies its findings via statistical analysis. For the purpose of calculating each variable, data is retrieved utilizing documentation approaches by obtaining sustainability reports and annual reports from the Indonesia Stock Exchange's official website. This research found that good corporate governance has an effect on company value and profitability. Firm value is unaffected by corporate social responsibility, on the other hand. Firm value is influenced by profitability, which is an independent variable. Good corporate governance may increase a company's value, although profitability might mitigate this benefit. The impact of CSR on company value cannot be moderated by profitability as a mediator variable. This research has many limitations that make it unsuitable for use as a comprehensive reference for enterprises outside of the consumer products industry. It is recommended that future studies include firms from other sectors and include additional elements that contribute to the growth of company value.
The Influence of Competence and Work Motivation on Employee Performance of PT PAL Indonesia Bahri, Ahmad Yanuar; Kusumasari, Indah Respati; Prabowo, Budi; Nugroho, Rusdi Hidayat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6876

Abstract

This study aims to determine the effect of competence and work motivation on employee performance at PT PAL Indonesia. The research method used is a quantitative approach with a sample of 92 employees selected through proportional stratified random sampling. Data analysis techniques employ multiple linear regression with t-test and F-test for hypothesis testing. The results show that competence and work motivation have a positive and significant effect on employee performance, both partially and simultaneously. The coefficient of determination (R²) value of 54.3% indicates that competence and work motivation contribute significantly to improving employee performance, while the remaining percentage is influenced by other factors. These findings emphasize the importance of competence development and motivation improvement to support optimal employee performance.
Pengaruh Content Marketing, Live Streaming dan Flash Sale terhadap Impulse Buying pada Pengguna Aplikasi Tiktok Shop di Surabaya: Studi pada Pengguna Tahun 2022-2023 Kurniawan, Rafika Athiyah; Nugroho, Rusdi Hidayat
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1319

Abstract

The presence of the internet is necessary for businesses, which makes it an important platform for modern sales and marketing. TikTok is often an efficient social media platform for online marketing. The purpose of this study is to determine the effect of content marketing, live streaming, flash sales on impulse buying in TikTok Shop application users in Surabaya. The type of research used is quantitative research. The population in this study were all TikTok Shop application users in 2022 to 2023 who live in Surabaya using a sample of 200 respondents. The sampling method used is non probability sampling and the sampling technique is purposive sampling. Multiple linear regression analysis was applied to analyze the data tested with SPSS version 25. The results of this study state that content marketing, live streaming, and flash sales have a significant effect on impulse buying. Content marketing, live streaming, and flash sale variables are valid and reliable variables. Simultaneously, the variables of content marketing, live streaming and flash have a positive and significant effect on impulse buying. Partially, content marketing and flash variables have a positive and significant effect on impulse buying. While the flash sale variable has no effect on impulse buying
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Alya Hastin Nafisah Amalia, Desita Nur Andarini, Sonja Andika Adam Firdaus Andika Yuda Prasetya Andini, Bunga Putri Anggrainy, Nuria Puspita Anggreani, Silvia Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Bahri, Ahmad Yanuar Banin, Citra Niqris Bella Mega Riswanti Bene Dicta Ary Susanti Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Beryl Dani Athallah Zhahran Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Chandra, Haura Rizqi Dzakiyyah Cindi Fatikah Dammandtyo Tegar Desi Anila Devira Elsa Mei Shella Devira Elsa Mei Shella Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Evan Aprillio, Dandy Faisal Pratana Putra Farhan N. H, M. Arif Faumara, Bebyzanna Bella Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fortuna, Aurelia Tari Frastystyandarum, Fhaya Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Indah Respati Kusumasari Indra Kusuma S Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Irawansyah, Shafa Safhira Jeger Situmorang Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kurniawan, Rafika Athiyah Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Leony, Ananda Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulidha, Najwa Sekar Meisha Farah Widyaningrum Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Novatama Bagus Kuntjoro Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prastika, Risa Bonani Pratiwi, Visi Ari Prithvi Angginy Kusdayanti Priyanto, Anisa Inka Maulidini Putra, Ahmad Dhani Putri, Devisafira Jelita Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rahmadani, Fitria Rasyidah, Resa Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rihidima, Lidya Veronica Shristy Rinjani, Syavirca Putri Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Amalia Rizky Tri Syah Putra Rosianti, Dewi Azizah Rusadi, Putri Mahardika Sabiila, Hadaana Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Desy Nirmala Selvia Shinta Kumalasari Siti Amilia Marpaung Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Sonja Andarini Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Yahyaningtyas, Errina Eka Yasah, Aulya Difta Yeni Khoirotul Janah Yogi Surya Bhakti Yulianti, Vanny Rahma Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul