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Peran Analisis SWOT dalam Pengembangan Strategi Bisnis Start-Up: Perspektif Administrasi Bisnis pada PT. Goto Gojek Tokopedia (GoTo) Maulidha, Najwa Sekar; Fawaz, Danas Marici; Maharani, Annisa Fitri; ‘Aisyiyah, Nadia Nasyiatul; Girsang, Viola Natalia; Nugroho, Rusdi Hidayat
Journal of Economics, Assets, and Evaluation Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v2i4.756

Abstract

Startup Indonesia telah berkembang dengan cepat dan memberikan kontribusi besar kepada perekonomian negara. PT. Goto Gojek Tokopedia (GoTo), salah satu startup terbesar di Indonesia, menunjukkan bagaimana analisis dan strategi bisnis yang tepat dapat membantu startup berhasil. Tujuan dari penelitian ini adalah untuk mempelajari bagaimana analisis SWOT berfungsi dalam perencanaan dan pengembangan strategi bisnis, dengan contoh startup GoTo, yang telah melakukan IPO. Artikel ini membahas ide dan langkah-langkah perencanaan bisnis dengan menggunakan pendekatan deskriptif kualitatif. Ini juga membahas bagaimana analisis SWOT digunakan dalam pengambilan keputusan strategis dan bagaimana ia dapat diterapkan dalam bisnis GoTo. Artikel ini juga membahas manfaat dan kekurangan analisis SWOT. Hasil penelitian menunjukkan bahwa analisis SWOT dapat membantu startup memahami kondisi internal dan eksternal secara lebih akurat, sehingga mereka dapat membuat strategi bisnis yang kompetitif dan adaptif. Namun, analisis ini memiliki kelemahan saat berhadapan dengan dinamika pasar yang cepat berubah dan kompleksitas teknologi digital. Oleh karena itu, analisis SWOT harus digunakan bersama dengan pendekatan strategis lain untuk memastikan bahwa startup dapat bertahan.
Strategi Pengembangan Usaha Berbasis Teknologi Inovasi Robot Pencuci Sepatu Reyhan, Muhammad; Ikhwanuddin, Ahmad Faaz; Nabila, Lady Seftiani; Nitanto, Febrita Shafa; Putra, Ahmad Dhani; Nugroho, Rusdi Hidayat; Ikaningtyas, Maharani
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 2 No. 3 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v2i3.763

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pengembangan usaha berbasis teknologi inovasi robot pencuci sepatu. Metode yang digunakan adalah studi literatur kualitatif dengan pendekatan analisis mendalam terhadap berbagai sumber terkait teknologi robotik, pengembangan UMKM, dan strategi pemasaran inovatif. Hasil penelitian menunjukkan bahwa produk ini memiliki potensi pasar yang signifikan di kalangan masyarakat urban dan pelaku usaha laundry sepatu, namun dihadapkan pada tantangan seperti biaya produksi tinggi dan kebutuhan edukasi pasar. Strategi pengembangan yang diusulkan meliputi diferensiasi produk, pemasaran digital, dan kemitraan strategis dengan berbagai stakeholder. Penelitian ini memberikan kontribusi dalam merumuskan model bisnis berkelanjutan untuk produk teknologi inovatif di Indonesia.
The Influence of Workload and Training on Employee Performance Through Job Satisfaction as an Intervening Variable (A Study at Mazarzo Traditional Wedding Organizer) Sabiila, Hadaana; Prabowo, Budi; Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4666

Abstract

Abstract: This research aims to analyze the influence of workload and training on employee performance with job satisfaction as an intervening variable at Mazarzo Traditional Wedding Organizer. The background of this research is based on the high demand for services that is not proportional to the available human resources, as well as the suboptimal employee training that may reduce performance. The approach used is quantitative, employing methods such as observation, interviews, and questionnaires, with a saturated sampling technique involving 53 employees as respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the SmartPLS 4.0 software. The results of the study indicate that: (1) workload has a positive and significant effect on job satisfaction; (2) workload has a negative and insignificant effect on employee performance; (3) training has a positive and insignificant effect on job satisfaction; (4) training has a positive and insignificant effect on employee performance; (5) job satisfaction has a positive and significant effect on employee performance; (6) workload has a positive and significant effect on employee performance through job satisfaction; (7) training has a positive and insignificant effect on employee performance through job satisfaction. These findings highlight the importance of proportional workload management and structured training to optimally enhance employee satisfaction and performance..
Pengaruh Content Marketing, Live Streaming dan Flash Sale terhadap Impulse Buying pada Pengguna Aplikasi Tiktok Shop di Surabaya: Studi pada Pengguna Tahun 2022-2023 Kurniawan, Rafika Athiyah; Nugroho, Rusdi Hidayat
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1319

Abstract

The presence of the internet is necessary for businesses, which makes it an important platform for modern sales and marketing. TikTok is often an efficient social media platform for online marketing. The purpose of this study is to determine the effect of content marketing, live streaming, flash sales on impulse buying in TikTok Shop application users in Surabaya. The type of research used is quantitative research. The population in this study were all TikTok Shop application users in 2022 to 2023 who live in Surabaya using a sample of 200 respondents. The sampling method used is non probability sampling and the sampling technique is purposive sampling. Multiple linear regression analysis was applied to analyze the data tested with SPSS version 25. The results of this study state that content marketing, live streaming, and flash sales have a significant effect on impulse buying. Content marketing, live streaming, and flash sale variables are valid and reliable variables. Simultaneously, the variables of content marketing, live streaming and flash have a positive and significant effect on impulse buying. Partially, content marketing and flash variables have a positive and significant effect on impulse buying. While the flash sale variable has no effect on impulse buying
Kepemimpinan Transformasional, Kompensasi Finansial, dan Lingkungan Kerja: Menelusuri Pengaruhnya terhadap Turnover Intention pada Klinik Dina Akupuntur & Beauty Care di Surabaya & Sidoarjo Evan Aprillio, Dandy; Nugroho, Rusdi Hidayat
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1338

Abstract

The development of technology in the digital era has significantly impacted human resource management (HRM), particularly concerning the high employee turnover that is a primary concern in HRM. This research explores the influence of factors such as transformational leadership, financial compensation, and work environment on employees' turnover intention, aiming to assist companies in designing effective strategies to retain quality employees amidst dynamic market changes. The research object is Dina Acupuncture & Beauty Care Clinic in Surabaya & Sidoarjo. This research involves the entire population of Dina Acupuncture & Beauty Care Clinic in Surabaya & Sidoarjo, totaling 60 individuals. Data collection is carried out using both primary and secondary methods, incorporating interviews, questionnaires, and literature reviews. The research methodology employed is quantitative. Data analysis employs multiple linear regression techniques, and a Likert scale is utilized for sampling. Analytical tests encompass validity, reliability, normality, multicollinearity, heteroskedasticity, F-test, and t-test. Furthermore, data processing is conducted using SPSS software version 25. The research results indicate that the t-test produces a t-value of -3.548 for transformational leadership, which is smaller than the critical t-value of -2.003. Meanwhile, for financial compensation, the t-value is 5.392, exceeding the critical t-value of 2.003. Similarly, for the work environment, the t-value is -4.538, which is smaller than the critical t-value of -2.003. All variables exhibit significance below 0.05. Partially, transformational leadership and the work environment have a significant negative influence on turnover intention. On the other hand, financial compensation has a significant positive impact on turnover intention. The F-test yields an F-value of 23.775, surpassing the critical F-value of 2.77, with a significance of 0.000 < 0.05. This indicates that collectively, transformational leadership, financial compensation, and the work environment significantly influence turnover intention. Based on the results of this research, it can be concluded that independent variables, such as transformational leadership and the work environment, partially have a significant negative impact on the dependent variable, namely employee turnover intention. Meanwhile, financial compensation partially has a significant positive influence on turnover intention. Collectively, the independent variables, including transformational leadership, financial compensation, and the work environment, significantly affect the dependent variable, namely turnover intention. This conclusion indicates that these factors play a crucial role in understanding and managing employees' tendencies to leave their jobs. Therefore, when developing company strategies and policies, it is essential to consider these aspects to enhance employee retention and achieve organizational goals more effectively.
Optimasi Media Sosial dalam Digital Marketing untuk Meningkatkan Brand Awareness dan Interaksi Konsumen Cantika Aura Jahzy; Rusdi Hidayat Nugroho
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1480

Abstract

This research purpose is to investigate and analyze social media optimization strategies in the context of digital marketing to increase brand awareness and consumer interaction. The research method used is a qualitative approach with a case study approach to gain an in-depth understanding of effective practices in social media optimization. Data was collected through in-depth interviews with digital marketing practitioners, participatory observation, and social media content analysis.
Pengaruh Brand Image, Brand Trust, Brand Satisfaction terhadap Brand Loyalty Pada E-Wallet Gopay Selvia; Rusdi Hidayat Nugroho
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1586

Abstract

Brand Loyalty is a commitment that arises from consumers to a specific brand. Brand satisfaction, brand image, and brand trust are some of the variables that might impact brand loyalty. Non-cash payment via digital systems, which are an addition to e-commerce, refer to smart payment alternatives in several developing countries, one of which is indonesia. The emergence of digitalization through the Internet has accelerated the flow of globalization and payment systems from manual to online transactions. This research aims to determine the impact of brand image, brand trust, and brand satisfaction either concurrently or partially on the brand Loyalty of gopay e-wallet customers among UPN Veteran Jawa Timur. This kind of study employs quantitative associative research methodology. techniques and This study used 200 as the sample. respondents and used is a Google form. The collected data were analyzed using the Statistical Package for Social Sciences (SPSS). As a result, Brand Image, Brand Trust and Brand Satisfaction simultaneously influence the Gopay E-wallet Brand Loyalty. Based on the results of the t test, which are 111,361 > 2,65, the F test, it is known that brand loyalty is positively and significantly impacted by brand image (significantly significant effect = 0.000), positively and significantly impacted by brand trust (significant impact = 0.088), and positively and significantly impacted by brand satisfaction (significant impact = 0.004). the conclusion of this research is that Brand image, brand trust, brand satisfaction simultaneously influence the gopay e-wallet brand loyalty. Brand image has a positive and significant effect on brand loyalty. Brand trust has a positive and significant effect on brand loyalty
Pengaruh Green Marketing, Lifestyle, dan Environmental Awareness terhadap Brand Loyalty: Studi pada Pengguna Produk The Body Shop di Surabaya Dinar Pramadhani; Rusdi Hidayat Nugroho
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1869

Abstract

In recent years, global issues regarding environmental problems have increased significantly. Humans are indirectly forced to continue to adapt and improve the quality of life to remain in line with the changes that occur. The concept of green marketing emerged as a response to issues of environmental damage. Green marketing helps businesses adopt more sustainable business practices because it helps promote the benefits of environmentally friendly products and services. The aim of this research is to determine the influence of green marketing, lifestyle, and environmental awareness on brand loyalty among users of The Body Shop products in Surabaya. The type of research used is quantitative research. The population in this study is all users of The Body Shop products who live in Surabaya, aged 17 years and over and with a history of purchasing at least twice using a sample of 200 respondents. The sampling method used is non-probability sampling, and the sampling technique is purposive sampling. Multiple linear regression analysis was applied to analyze the data tested with SPSS version 25. The results of this research state that green marketing, lifestyle, and environmental awareness have a significant effect on brand loyalty. The green marketing, lifestyle and environmental awareness variables are valid and reliable variables. Simultaneously, the variables green marketing, lifestyle and environmental awareness have a positive and significant effect on brand loyalty. Partially, the variables green marketing, lifestyle, and environmental awareness have a positive and significant effect on brand loyalty.
Pengaruh Affiliate, Content Marketing Serta Brand Awareness di Social Commerce Terhadap Impulse Buying Masyarakat Surabaya Andika Yuda Prasetya; Rusdi Hidayat Nugroho
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1962

Abstract

Industrial resolution is occurring due to the impact of globalization which is getting bigger every year which results in technological developments. With the increasingly rapid development of technology, it will have an impact on all aspects, especially the economy, such as the emergence of new phenomena such as social commerce which emerged after the existence of e-commerce as a shopping medium but became one in social media. And another phenomenon caused by technological developments is the emergence of the affiliate marketing profession, which is currently being discussed and is also being used as a new marketing strategy by companies. Affiliate marketing is believed to be able to promote goods/services very well. In this research the author used an associative quantitative approach. The sample used was the entire population, namely 102 respondents. The data collection technique used in this research was a questionnaire. The data analysis techniques used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, as well as F test and T test, using SPSS 26. The results of the research on the F Test show that there is a very significant influence jointly between affiliate marketing, content marketing and brand awareness on increasing impulse buying. The results of the T Test research show that affiliate marketing, content marketing and brand awareness have a positive and significant effect on increasing impulse buying.
Optimalisasi Manajemen Hubungan Pelanggan Berbasis Teknologi pada Indomaret dalam Era Digitalisasi Ritel Rosianti, Dewi Azizah; Frastystyandarum, Fhaya; Anggreani, Silvia; Priyanto, Anisa Inka Maulidini; Nugroho, Rusdi Hidayat; Rihidima, Lidya Veronica Shristy
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 1 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/5m11jn03

Abstract

The digital era has brought a major impact on the retail industry, especially in terms of customer relationship management (CRM). This study aims to analyze the implementation of technology-based CRM in Indomaret based on the Diffusion of Innovations (DOI) Theory. Using a mix of qualitative and quantitative methods that include data collection and questionnaires, this study explores how technologies such as mobile applications and digital loyalty programs can improve customer experience and increase loyalty. The results of the study indicate that the implementation of technology-based CRM in Indomaret has increased customer interaction, service personalization, accelerated complaint handling, and created more efficient multi-channel integration. Thus, improving technology-based customer relationship management is expected to strengthen Indomaret's competitiveness in facing the challenges of the digital era in the retail industry.
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahmad Yanuar Bahri Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Alya Hastin Nafisah Amalia Yuliana Syahba Amalia, Desita Nur Andarini, Sonja Andika Adam Firdaus Andika Yuda Prasetya Andini, Bunga Putri Anggrainy, Nuria Puspita Anggreani, Silvia Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Banin, Citra Niqris Bella Mega Riswanti Bene Dicta Ary Susanti Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Beryl Dani Athallah Zhahran Bintaniya Zakka Al-Madani Budi Prabowo Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Chandra, Haura Rizqi Dzakiyyah Cindi Fatikah Dammandtyo Tegar Desi Anila Devi Meisa Putri Asfadela Devira Elsa Mei Shella Devira Elsa Mei Shella Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Elza Vinastika Herdiyani Evan Aprillio, Dandy F, Aghisyana Dwi Inayah Fadli , Muhammad Rizki Faisal Pratana Putra Farhan N. H, M. Arif Fatimah Salsa Biela Sari Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fitri Ayu Faddilla Fitria Rahmadani Fortuna, Aurelia Tari Frastystyandarum, Fhaya Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Ila Ghoniyah Indah Respati Kusumasari Indra Kusuma S Indrawati, Nova Rosa Indria Ikhtia Zahra Ine Febrian R Intan Mutiara Putri Intan Permatasari Fitri A. Intan Puspita Dewi Jeger Situmorang Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kurniawan, Rafika Athiyah Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulidha, Najwa Sekar Meisha Farah Widyaningrum Mitha Monika Yarangga Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufal Arsyad Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Novatama Bagus Kuntjoro Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari P, Rista Maria Hartono Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prithvi Angginy Kusdayanti Priyanto, Anisa Inka Maulidini Putra, Ahmad Dhani Putri Maharanie Putri, Valiza Eka Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rahmadani, Fitria Rana Sausan Setyananda Rasyidah, Resa Remus Yosias N. Simanjuntak Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rihidima, Lidya Veronica Shristy Rikah Nur Widiyanti Rinjani, Syavirca Putri Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Amalia Rizky Tri Syah Putra Rosianti, Dewi Azizah Rusadi, Putri Mahardika Sabiila, Hadaana Sabrina Indira Putri Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Desy Nirmala Selvia Shinta Kumalasari Siti Amilia Marpaung Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Sonja Andarini Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Visi Ari Pratiwi Wahyu Puspitasari S Wanda Noer Alichia Wibowo, Rizqia Khairunnisa Yahyaningtyas, Errina Eka Yasah, Aulya Difta Yeni Khoirotul Janah Yoghananda Dec’Caprio Yogi Surya Bhakti Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul