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The Effect of Service Quality, Product Quality, and Price on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Study at Tom Sushi Surabaya) Faumara, Bebyzanna Bella; Prabowo, Budi; Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6881

Abstract

This research was conducted to examine the extent to which service quality, product quality, and price are able to shape customer loyalty, with customer satisfaction as the link, at Tom Sushi Surabaya. This research departs from the phenomenon of increasing Japanese culinary trends in Indonesia as well as the business need to keep customers loyal in the midst of fierce competition. Using a quantitative approach and purposive sampling technique of 100 respondents, the data was analyzed using the Partial Least Square (PLS) method. The research findings show that product quality and price have a positive and significant impact on customer satisfaction, while service quality does not show a significant influence. Customer loyalty was shown to be influenced by price and satisfaction level, but not directly by service or product quality. On the other hand, customer satisfaction plays an intermediary role in the relationship between product quality and price and loyalty, but not service quality.
The Influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention: A Study on Generation Z Users by.U Provider in Surabaya Pratiwi, Visi Ari; Nugroho, Rusdi Hidayat; Prabowo, Budi; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research seeks to examine the influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention of Generation Z users of By.U Card Providers in Surabaya. This research uses a quantitative approach with an associative research type. The sample size was 200 By.U users from Generation Z in Surabaya, with data collected through questionnaires and literature studies, and analyzed using SPSS Version 30 software. The sampling method applied was purposive sampling, and data analysis was carried out through multiple linear regression analysis. The findings indicate that simultaneously, the three variables have a significant effect on the Purchase Intention of By.U Generation Z users in Surabaya. In partial analysis, both Brand Image and Brand Awareness show a positive and significant influence, while Brand Trust does not significantly affect the Purchase Intention of By.U Generation Z users in Surabaya
The Effect of Good Corporate Governance on Corporate Social Responsibility on Company Value With Profitability as an Intervening Variable (Empirical Study on Consumer Goods Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period) Prastika, Risa Bonani; Nugroho, Rusdi Hidayat; Prabowo, Budi; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6908

Abstract

With profitability serving as a mediator, this research seeks to examine the impact of Good Corporate Governance and Corporate Social Responsibility on business value. Managerial ownership, institutional ownership, and independent commissioners are the proxies of good corporate governance. The GRI is what's known as "Corporate Social Responsibility" in the business world. Return on Assets (ROA) is a measure of profitability, while Price to Book worth (PBV) is a method for calculating a company's worth. The 23 consumer products businesses listed on the Indonesia Stock Exchange from 2019 to 2023 made up the population in this research. Utilizing inferential statistical analysis tools and a purposive sample procedure, this research quantifies its findings via statistical analysis. For the purpose of calculating each variable, data is retrieved utilizing documentation approaches by obtaining sustainability reports and annual reports from the Indonesia Stock Exchange's official website. This research found that good corporate governance has an effect on company value and profitability. Firm value is unaffected by corporate social responsibility, on the other hand. Firm value is influenced by profitability, which is an independent variable. Good corporate governance may increase a company's value, although profitability might mitigate this benefit. The impact of CSR on company value cannot be moderated by profitability as a mediator variable. This research has many limitations that make it unsuitable for use as a comprehensive reference for enterprises outside of the consumer products industry. It is recommended that future studies include firms from other sectors and include additional elements that contribute to the growth of company value.
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Alya Hastin Nafisah Amalia, Desita Nur Andarini, Sonja Andika Yuda Prasetya Andini, Bunga Putri Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Banin, Citra Niqris Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Cindi Fatikah Dammandtyo Tegar Desi Anila Desi Anila Devira Elsa Mei Shella Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Errina Eka Yahyaningtyas Faisal Pratana Putra Farhan N. H, M. Arif Faumara, Bebyzanna Bella Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fortuna, Aurelia Tari Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Ilham Asta Pangestu Indah Respati Kusumasari Indra Kusuma S Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulidha, Najwa Sekar Meisha Farah Widyaningrum Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prastika, Risa Bonani Pratiwi, Visi Ari Prithvi Angginy Kusdayanti Putra, Ahmad Dhani Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rafika Athiyah Kurniawan Rahmadani, Fitria Rasyidah, Resa Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rinjani, Syavirca Putri Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Tri Syah Putra Sabiila, Hadaana Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Desy Nirmala Selvia Shinta Kumalasari Siti Amilia Marpaung Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Sonja Andarini Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Yasah, Aulya Difta Yeni Khoirotul Janah Yogi Surya Bhakti Yulianti, Vanny Rahma Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul