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Analisis SWOT Strategi Pemasaran dalam Meningkatkan Layanan Pembayaran pada PT. Pos Indonesia (Persero) Surabaya Selatan 60300 Syafira Widya Uni Putri; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1449

Abstract

Marketing is an activity carried out by companies to improve their business. In today's increasingly competitive business world, every company that wants to survive in its competition needs to pay attention and organize its marketing strategy properly. This SWOT analysis of marketing strategies aims to understand and analyze what strategies are suitable for PT Pos Indonesia to market the payment services available at PT Pos Indonesia. Marketing can be done by offering these services using the mouth by mouth or upselling method. In this study using qualitative methods, the technique of collecting data through interviews. In analyzing the results obtained, namely seeking price and quality of service in order to improve and establish good relations with customers. Increase innovation in marketing and other services that can attract public interest. Improve, analyze what consumers need in life and develop service marketing activities and take advantage of digitalization to compete with other competitors.
Persepsi Wajib Pajak di KPP Pratama Gresik terhadap Penggunaan Nomor Induk Kependudukan (NIK) Sebagai Pengganti Nomor Pokok Wajib Pajak (NPWP) dalam Proses Pelayanan dan Administrasi Perpajakan Vania Adella Margaretta; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1528

Abstract

This research aims to explore the perceptions of Taxpayers registered at the Tax Service Office (KPP) Pratama Gresik regarding the use of the National Identification Number (NIK) as an alternative to the Taxpayer Identification Number (NPWP) in the tax administration process. With the new policy allowing the use of NIK as a substitute for NPWP in tax transactions, understanding the response and attitudes of taxpayers towards the implementation of this policy is crucial. This research employs a qualitative approach utilizing in-depth interview techniques with a diverse range of taxpayers representing various professions and income levels. The findings from this analysis reveal variations in taxpayers' perceptions concerning the practicality, security, and convenience of using NIK in tax transactions
Pengaruh Inovasi Produk, Promosi dan Harga Terhadap Kepuasan Pelanggan Abqkebab Surabaya Loqman Ananta Azaria; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1970

Abstract

The main issue in this study is examining how product innovation, promotion, and pricing influence customer satisfaction at Abkebab Surabaya. The research sample consists of 131 participants who are Abkebab visitors. This study employs quantitative techniques and secondary data obtained from various sources such as books, journals, and other documents related to the subject matter, specifically the impact of product innovation, promotion, and pricing on customer satisfaction at Abkebab Surabaya. The data analysis methods include descriptive analysis, instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing, partial and simultaneous tests. The data processing tool used is SPSS version 26. The results of the study indicate a positive and significant partial influence of both product innovation and promotion, as well as pricing, on customer satisfaction. There is also a combined influence of product innovation, promotion, and pricing on customer satisfaction.
Optimalisasi Strategi Segmentation, Targeting And Positioning dalam Meingkatkan Keunggulan Bersaing pada Franchise Teh Poci Bella Mega Riswanti; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2322

Abstract

Teh Poci Franchise is growing to meet the demand of the community. To date, thousands of franchise brands and thousands of stores have spread throughout Indonesia. Pot Tea Franchise entrepreneurs must continue to innovate and improve shortcomings so that customers do not switch to other products because many rivals appear over time. Based on the results of this study, it is found that (1) Geographic segmentation, in its marketing, the products offered are not only spread in the UPN Veteran East Java area but spread in the East Surabaya area as a potential area in targeting the target market to meet consumer wants and needs. (2) Age 15 - 60 years targeting students who need a refreshing cold drink for activities on campus. (3) Teh Poci positions itself compared to other competitors in terms of taste quality and affordable prices. (4) The existence of several dominant teapot franchises around the UPN Veteran East Java campus can show that the teapot franchise is still superior to several existing competitors.
Pengaruh Proses Rekrutmen dan Seleksi Terhadap Kinerja Karyawan Novatama Bagus Kuntjoro; Rusdi Hidayat Nugroho
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2530

Abstract

Recruitment and selection system within PT Panca Putera Cipta Perkasa. not only producing employees whose status is permanent employees, but to increase the company's effectiveness, PT Panca Putera Cipta Perkasa. also uses labor that comes from outsourcing. The purpose of this research is to determine the effect of the recruitment and selection process on employee performance at PT Panca Putera Cipta Perkasa. This research is quantitative research, the population in this research is employees of PT Panca Putera Cipta Perkasa who are still actively working, totaling 52 employees. The sample in this study was 52 people. Data collection methods through observation, interviews and documentation. Data analysis methods use multicollinearity test, normality test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing. The research results show that together (simultaneously) the recruitment and selection process has a significant effect on employee performance. Separately (partially) the recruitment process does not have a significant effect on employee performance. Meanwhile, the selection variable has a significant effect on employee performance.
STRATEGI PENGEMBANGAN PEMASARAN DALAM MENINGKATKAN PENJUALAN PUPUK DENGAN ANALISIS SWOT PADA KIOS WIRA TANI DI BENGKULU Cindi Fatikah; Safania Haudiyah Rachmat; Dony Arta Wijaya; Desi Anila; Rusdi Hidayat Nugroho; Maharani Ikaningtyas
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 1 No. 4 (2024): Maret
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v1i4.1021

Abstract

Strategi pemasaran merupakan usaha untuk menyusun perencanaan secara menyeluruh dalam bisnis guna memenangkan persaingan. Penelitian ini bertujuan untuk mengidentifikasi strategi pengembangan pemasaran yang dapat meningkatkan penjualan pupuk anorganik di Kios Wira Tani, Kecamatan Pinang Raya, Bengkulu. Metode Analisis SWOT digunakan untuk mengevaluasi faktor internal (kekuatan dan kelemahan) dan eksternal (peluang dan ancaman) yang memengaruhi kinerja pemasaran pada kios tersebut. Data primer yang dikumpulkan melalui wawancara dan survei, sementara data sekunder diperoleh dari literatur terkait dan penelitian sebelumnya. Berdasarkan hasil perhitungan dan analisis yang dilakukan diketahui bahwa dari hasil matrix IFE dan EFE, matrix IE kios wira tani termasuk kedalam golongan V (Hold and maintain). 
Pengaruh Green Marketing, Lifestyle, dan Environmental Awareness terhadap Brand Loyalty: Studi pada Pengguna Produk The Body Shop di Surabaya Dinar Pramadhani; Rusdi Hidayat Nugroho
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1869

Abstract

In recent years, global issues regarding environmental problems have increased significantly. Humans are indirectly forced to continue to adapt and improve the quality of life to remain in line with the changes that occur. The concept of green marketing emerged as a response to issues of environmental damage. Green marketing helps businesses adopt more sustainable business practices because it helps promote the benefits of environmentally friendly products and services. The aim of this research is to determine the influence of green marketing, lifestyle, and environmental awareness on brand loyalty among users of The Body Shop products in Surabaya. The type of research used is quantitative research. The population in this study is all users of The Body Shop products who live in Surabaya, aged 17 years and over and with a history of purchasing at least twice using a sample of 200 respondents. The sampling method used is non-probability sampling, and the sampling technique is purposive sampling. Multiple linear regression analysis was applied to analyze the data tested with SPSS version 25. The results of this research state that green marketing, lifestyle, and environmental awareness have a significant effect on brand loyalty. The green marketing, lifestyle and environmental awareness variables are valid and reliable variables. Simultaneously, the variables green marketing, lifestyle and environmental awareness have a positive and significant effect on brand loyalty. Partially, the variables green marketing, lifestyle, and environmental awareness have a positive and significant effect on brand loyalty.
Pengaruh Affiliate, Content Marketing Serta Brand Awareness di Social Commerce Terhadap Impulse Buying Masyarakat Surabaya Andika Yuda Prasetya; Rusdi Hidayat Nugroho
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1962

Abstract

Industrial resolution is occurring due to the impact of globalization which is getting bigger every year which results in technological developments. With the increasingly rapid development of technology, it will have an impact on all aspects, especially the economy, such as the emergence of new phenomena such as social commerce which emerged after the existence of e-commerce as a shopping medium but became one in social media. And another phenomenon caused by technological developments is the emergence of the affiliate marketing profession, which is currently being discussed and is also being used as a new marketing strategy by companies. Affiliate marketing is believed to be able to promote goods/services very well. In this research the author used an associative quantitative approach. The sample used was the entire population, namely 102 respondents. The data collection technique used in this research was a questionnaire. The data analysis techniques used are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, coefficient of determination test, as well as F test and T test, using SPSS 26. The results of the research on the F Test show that there is a very significant influence jointly between affiliate marketing, content marketing and brand awareness on increasing impulse buying. The results of the T Test research show that affiliate marketing, content marketing and brand awareness have a positive and significant effect on increasing impulse buying.
THE PHENOMENON OF FEAR OF MISSING OUT (FOMO) IN E-COMMERCE FLASH SALE STRATEGIES: A LITERATURE REVIEW OF CONSUMER PYSCHOLOGY Chandra, Haura Rizqi Dzakiyyah; Bene Dicta Ary Susanti; Andika Adam Firdaus; Jeger Situmorang; Beryl Dani Athallah Zhahran; Rusdi Hidayat Nugroho
EZRA SCIENCE BULLETIN Vol. 3 No. 2 (2025): July-December 2025
Publisher : Kirana Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/ezrasciencebulletin.v3i2.497

Abstract

Fear of Missing Out (FOMO) is becoming increasingly prominent in the digital marketing, particularly in promotional strategies through flash sales implemented on e-commerce platforms. This article aims to review the literature related to the role of FOMO in influencing impulsive buying behavior among consumers on e-commerce platforms such as Shopee, Tokopedia, and TikTok Shop. The method used is a literature review by analyzing 20 selected journal articles published in the period 2021-2025. The results of the study show that FOMO consistently plays a major role as a trigger for impulsive behavior, especially when combined with urgency-based marketing strategies such as flash sales, scarcity, and promotions on twin dates. Other supporting factors such as hedonistic motivation, influencer content, and social media exposure further reinforce consumers' tendency to make spontaneous purchases. This study confirms that FOMO is not merely an emotional phenomenon but a strategic psychological mechanism utilized in digital marketing.
The Influence of Macroeconomics on the Share Price of the Energy Sector Listed on the Indonesian Stock Exchange Vanny Rahma Yulianti; Rusdi Hidayat Nugroho
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6618

Abstract

The economy plays a vital role in a country's ability, in the era of globalization economic strength determines the country's international competitiveness, including involvement in global trade. The capital market is an important element in the economy, providing funding for companies for business expansion and can encourage people to manage their finances in the form of stock investment. The uncertainty in stock prices encourages investors to need information as a basis for decision making. This study aims to determine the effect of world oil prices, interest rates, rupiah exchange rates, and foreign direct investment on energy sector stock prices on the Indonesia Stock Exchange. This study uses an associative method with a quantitative approach using secondary data. The research population was 88 companies. Sampling using purposive sampling technique so as to obtain 24 companies. The research data is in the form of monthly time series data from January 2019 to December 2023 as much as 60 data. Secondary data was analyzed using the classical assumption test and multiple linear regression analysis techniques supported by SPSS software. The simultaneous test results state that world oil prices, interest rates, rupiah exchange rates, and foreign direct investment have a significant positive effect on energy sector stock prices. Partial test results state that world oil prices, interest rates, rupiah exchange rates, and foreign direct investment have a significant positive effect on energy sector stock prices.
Co-Authors Acep Samsudin Adani, Jovita Rahma Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahmad Yanuar Bahri Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alifia, Reisha Diandra Alsya Puteri Pradanti Althafa A. Mu'min Alya Hastin Nafisah Amalia Yuliana Syahba Amalia, Desita Nur Ananda Leony Andarini, Sonja Andika Adam Firdaus Andika Yuda Prasetya Andini, Bunga Putri Anggrainy, Nuria Puspita Anggreani, Silvia Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Aprilia, Firnanda Dwi Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Banin, Citra Niqris Basid, Izza Al Maghfira Bebyzanna Bella Faumara Bella Mega Riswanti Bene Dicta Ary Susanti Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Beryl Dani Athallah Zhahran Bintaniya Zakka Al-Madani Budi Prabowo Budi Prabowo Budi Prabowo Budi Prabowo Budi Prabowo Cahya Kamila, Kania Agustin Cahyanti, Devi Aprillia Cantika Aura Jahzy Chandra, Haura Rizqi Dzakiyyah Cindi Fatikah Dammandtyo Tegar Desi Anila Devi Meisa Putri Asfadela Devira Elsa Mei Shella Devira Elsa Mei Shella Devisafira Jelita Putri Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Elza Vinastika Herdiyani Evan Aprillio, Dandy F, Aghisyana Dwi Inayah Fadli , Muhammad Rizki Faisal Pratana Putra Farhan N. H, M. Arif Fatimah Salsa Biela Sari Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fitri Ayu Faddilla Fitria Rahmadani Fortuna, Aurelia Tari Frastystyandarum, Fhaya Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herlin Millenia Yustika Ardy Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Ila Ghoniyah Indah Respati Kusumasari Indah Respati Kusumasari Indra Kusuma S Indrawati, Nova Rosa Indria Ikhtia Zahra Ine Febrian R Intan Mutiara Putri Intan Permatasari Fitri A. Intan Puspita Dewi Islamiyah, Nuruddina Jeger Situmorang Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kurniawan, Rafika Athiyah Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Lestari, Maulidya Dwi Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulida, Assyaffa Maulidha, Najwa Sekar Meisha Farah Widyaningrum Mitha Monika Yarangga Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Muharomah, Nadya Aurelia Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufal Arsyad Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Novatama Bagus Kuntjoro Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari P, Rista Maria Hartono Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prithvi Angginy Kusdayanti Priyanto, Anisa Inka Maulidini Putra, Ahmad Dhani Putri Denita, Sabrina Putri Maharanie Putri, Valiza Eka Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rahmadani, Fitria Rahmadani, Lailatul Zulfiah Kurniasari Rana Sausan Setyananda Rasyidah, Resa Remus Yosias N. Simanjuntak Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rihidima, Lidya Veronica Shristy Rikah Nur Widiyanti Rinjani, Syavirca Putri Risa Bonani Prastika Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Amalia Rizky Tri Syah Putra Rosianti, Dewi Azizah Rusadi, Putri Mahardika Sabiila, Hadaana Sabrina Indira Putri Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Amanda Amelia Sari, Desy Nirmala Selvia Shafa Safhira Irawansyah Shinta Kumalasari Siti Amilia Marpaung Siti Nurhaliza Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Vanny Rahma Yulianti Via Aldina Auva Vindha Fajar Ethika Visi Ari Pratiwi Wahyu Puspitasari S Wanda Noer Alichia Wibowo, Rizqia Khairunnisa Yahyaningtyas, Errina Eka Yasah, Aulya Difta Yeni Khoirotul Janah Yoghananda Dec’Caprio Yogi Surya Bhakti Yulianti, Raihan Adillah Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul