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All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business Business and Investment Review Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Ezra Science Bulletin Jurnal Administrasi Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Pengabdian Masyarakat IIJSE Journal of Economics, Assets, and Evaluation Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat Journal Pemberdayaan Ekonomi dan Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Micro, Small and Medium Enterprises ManBiz: Journal of Management and Business Journal of Ekonomics, Finance, and Management Studies As-Syirkah: Islamic Economic & Financial Journal
Rusdi Hidayat Nugroho
Fakultas Ilmu Sosial Dan Ilmu Politik, Program Studi Administrasi Bisnis Universitas Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Brand Image, Brand Trust, and Product Quality on Cosmetic Brand Loyalty (Study on Maybelline Lipstick Product Customers in Surabaya City Area) Sonia Ayu Cahyani; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4657

Abstract

In the era of globalization, technological advancements have begun to develop rapidly, prompting companies, especially in the skincare sector, to compete in introducing their products. Currently, the demand for cosmetics is increasing, and beauty products or cosmetics are undergoing many changes with the release of the latest innovations. Loyalty to a brand depends on the extent to which the brand image reflects its unique products, the trust it has in the brand, and the quality of products that consumers consider safe, according to their desires. The type of research used is quantitative research. The population in this study is all customers of Maybelline Lipstick products in the Surabaya City area. This study used a sample of 200 respondents using non-probability sampling method and sampling technique, namely purposive sampling. And using multiple linear regression analysis to analyze the data. The results of this study indicate that the variables of Brand Image, Brand Trust, and Product Quality collectively influence Brand Loyalty. The Brand Image variable does not have a significant impact on Brand Loyalty. The Brand Trust variable has a positive and significant effect on Brand Loyalty. The Product Quality variable also has a positive and significant effect on Brand Loyalty
Impact of Service Quality, Price, and Product Quality on Customer Loyalty through Customer Satisfaction: A Case Study of Shoessimple.id Dammandtyo Tegar; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4710

Abstract

The continuous growth of the global economy drives business competition to become increasingly fierce, including the rapid growth of startups. This research will discuss the aspects influencing business competition, namely Service Quality, Price, and Product Quality on Customer Loyalty through Customer Satisfaction. This research employs an associative research type with a quantitative approach, collecting data through questionnaire distribution. The sample consists of 200 respondents of shoessimple.id shoe washing service customers selected using Non-Probability Sampling-Purposive Sampling techniques. Data analysis is conducted using path analysis method with SPSS 2.0 for Windows statistical software.  The research findings indicate that service quality, price, and product quality significantly affect customer satisfaction. Furthermore, customer satisfaction also plays a significant role as an intervening variable mediating the relationship between service quality, price, and product quality with customer loyalty. These findings provide a better understanding of the factors that can enhance customer loyalty in the shoe washing service industry and offer guidance for the management of Shoessimple.id Shoe Washing Service to improve their service quality.
Analyzing the Impact of Content Marketing, Instagram Social Media, and Customer Reviews on Repeat Purchases: A Case Study of PT Jokopi Indonesia Group Oktaviani Dwi Wulansari; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4722

Abstract

This study investigates the impact of content marketing, Instagram social media, and customer reviews on repeat purchases at PT Jokopi Indonesia Group, a coffee shop chain in Surabaya. Employing an associative research approach with a quantitative method, the study involved 200 Jokopi customers in Surabaya City with a purchase history of more than 2 times, selected through purposive sampling.The findings revealed that individually, content marketing, Instagram social media, and customer reviews significantly influence repeat customer purchases. Moreover, collectively, these three variables also exhibit a significant impact on repeat purchases. Hence, it can be inferred that content marketing strategies, Instagram social media presence, and customer reviews play a pivotal role in fostering customer loyalty and encouraging repeat purchases at Jokopi coffee shops.  
The Effect of Live Streaming, Price Discounts, Product Reviews on Impulse Buying Behavior at Shopee E-Commerce Nala Mutimmul Faidah; Rusdi Hidayat Nugroho
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4854

Abstract

Online shopping is a familiar activity. Currently, most consumers prefer to shop online in e-commerce rather than shopping directly. This is influenced by the many benefits obtained when shopping online. Currently, live streaming is being intensively carried out by sellers to promote their products. Like the live streaming feature in the shopee application, this feature spoils its consumers, namely by shopping when live streaming takes place consumers will get discounts and free shipping vouchers. This research is a study of the effect of live streaming, discounts, product reviews on impulse buying behavior in shopee e-commerce. This study uses associative research and the research approach used is a quantitative approach. While the sempel in this study was drawn using purposive sampling method with a total sempel of 200 respondents. The results of this study indicate that live streaming, price discounts, and product reviews simultaneously have a significant and significant effect on impulse buying on shopee e-commerce users in Surabaya. Live streaming and discount variables have a positive and significant effect on impulse buying variables because by viewing live streaming videos, customers know the details of the products being sold and get discount vouchers that increase customer interest in impulse buying. Meanwhile, the product review variable has a negative and insignificant effect on the impulse buying variable because customers know the quality of the product through previous customer responses.
The Influence of Online and Offline Purchases on Customer Loyalty with Customer Satisfaction as an Intervening Variable at Magnesium137 Store Blitar Ahzam, Alfisyahr; Nugroho, Rusdi Hidayat
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.4971

Abstract

The rapid development of the global internet has significantly impacted business and consumer shopping behavior, leading to the emergence of two dominant purchasing methods: online and offline. Each of these methods offers distinct advantages and challenges, which in turn influence customer satisfaction. Satisfied customers are more likely to become loyal, a process shaped by their purchasing experiences. This study focuses on analyzing customer responses to improve the quality and evaluation of a local brand, Magnesium137 Store in Blitar. Utilizing an associative study technique with a quantitative approach, the research surveyed customers who made both online and offline purchases. Data were analyzed using path analysis to examine the effects of these purchasing methods on customer satisfaction and loyalty. The results revealed that both online and offline purchases significantly impact customer satisfaction. However, only offline purchases have a notable effect on customer loyalty, while customer satisfaction plays a crucial role in fostering loyalty.
Leader Behavior, Ability and Work Motivation in Developing Employee Productivity Amalia, Desita Nur; Nugroho, Rusdi Hidayat
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.5689

Abstract

The work process is influenced by various factors, such as leadership, motivation, and employee performance, all of which impact a company's productivity. At Aerofood ACS Surabaya, a decline in labor productivity has been observed, prompting the author to conduct an in-depth study on the contributing factors. This research adopts a quantitative approach to examine the effects of leadership behavior, work skills, and motivation on employee productivity at Aerofood ACS Surabaya. The data analysis revealed no issues of multicollinearity or singularity, as indicated by a determinant of the sample covariance matrix of 978.20, which is greater than zero. This fulfills the necessary assumption, strengthening confidence in the regression coefficients for each factor, as validated by the causality test. The findings indicate that leadership behavior does not have a direct impact on employability, while work motivation directly affects work efficiency. In conclusion, leadership behavior, work abilities, and motivation collectively influence productivity levels, making a significant contribution to understanding these dynamics.
Pengaruh Harga Minyak Dunia, Harga Emas Dunia, Return On Assets, Dan Quick Ratio Terhadap Harga Saham Pada Perusahaan Sektor Energi Yang Terdaftar Pada Bursa Efek Indonesia Periode 2019-2021 Utomo, Ahmad Rifqi; Nugroho, Rusdi Hidayat
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5138

Abstract

Perkembangan pasar saham di Indonesia terus menunjukkan peningkatan seiring dengan peningkatan jumlah investor di Indonesia. Oleh karena itu, semakin penting bagi investor untuk memahami faktor-faktor yang mempengaruhi harga saham suatu perusahaan. Kondisi makro ekonomi dan fundamental perusahaan menjadi faktor utama yang mempengaruhi harga saham di bursa efek Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh harga minyak dunia, harga emas dunia, return on assets, dan quick ratio terhadap harga saham pada perusahaan sektor energi yang terdaftar di Bursa Efek Indonesia periode 2019-2021. Teknik pengambilan sampel menggunakan purposive sampling dan diperoleh sampel penelitian terdiri dari 23 perusahaan sektor energi yang terdaftar di Bursa Efek Indonesia. Data yang digunakan adalah data sekunder yang diperoleh dari laporan keuangan dan website keuangan. Data dianalisis dengan menggunakan teknik analisis regresi linier berganda. Hipotesis diuji menggunakan uji F dan uji t. Hasil penelitian menunjukkan bahwa harga minyak dunia tidak memiliki pengaruh yang signifikan terhadap harga saham, sedangkan return on assets berpengaruh positif signifikan terhadap harga saham. Harga emas dunia dan quick ratio tidak memiliki pengaruh yang signifikan terhadap harga saham. Dapat disimpulkan bahwa return on assets merupakan faktor yang paling berpengaruh terhadap harga saham pada perusahaan sektor energi yang terdaftar pada Bursa Efek Indonesia periode 2019-2021. Kata Kunci: Harga Saham, Harga Minyak Dunia, Harga Emas Dunia, Return On Assets, Quick Ratio, Sektor Energi
Analisis Pentingnya Penambahan Fitur Informasi Ruang Inap Pada Aplikasi Halodoc: Perspektif Pengguna Di Kecamatan Balongbendo Herninda Dara Puspita Ayu; Rusdi Hidayat Nugroho
Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2023): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v2i1.1318

Abstract

M-health is a mobile technology that makes it easier to access health services. One of the most popular M-health in Indonesia, namely Haldoc, which offers health services. One of the crucial feature developments is the inpatient room availability information feature. This study uses Balongbendo District as the object of research, because with a significant population, people still experience limitations in accessing health services in the area. So this research objective is to analyze the importance of adding inpatient information features to the Halodoc application, with the perspective of users in Balongbendo District. This study uses survey methods and user interviews in the Balongbendo District area with an age range of 21-35 years. Data analysis was carried out through a qualitative approach. The results of the study show that the addition of an inpatient information feature to Halodoc generates interest and provides benefits for users in Balongbendo District. This feature also helps optimize time in obtaining access to health services and seeking information about inpatient rooms, as well as providing certainty and trust.
Strategi Optimalisasi Digital Marketing Sebagai Media Pemasaran Pada Bisnis Bakery Taradiva Adisty; Rusdi Hidayat Nugroho
Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2023): April : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v2i1.1319

Abstract

Marketing has a fairly large role in life because marketing deals with various aspects, especially in the economic field. Digital marketing is a way for someone to market their business products via the internet. The purpose of this activity is to carry out digital marketing optimization strategy with one of the MSMEs in Cerme Kidul Village, Gresik Regency, namely Sweety Bakery. Sweety Bakery is a business engaged in the retail sector by selling several types of bread and cakes including eclairs, donuts, sweet breads and tarts. The method used in this activity is interviews, literature studies, and direct assistance activities. Data analysis performed using SWOT analysis and IE Matrix. The results from this study are to find out the formulation alternative marketing development strategies for UMKM Sweety Bakery, (1) Maintaining product prices and quality to strengthen good relations with consumers, (2) Maintaining product prices and quality by increasing innovation in products according to patterns public interest, (3) Increasing optimal product marketing to increase bakery business opportunities in Gresik Regency, (4) Increasing optimal product marketing so that it can compete with competitors who are already using digital marketing. The activity of implementing digital marketing as a marketing strategy for Sweety Bakery has also succeeded in improving the quality of content publication which can increase the number of impressions from several social media accounts that Sweety Bakery already has.
Studi Kelayakan Bisnis sebagai Instrumen Penentu Keberhasilan UMKM dan Startup di Surabaya: Analisis Ruang Lingkup dan Penerapannya Efendi, Regina Pinkan; Rinjani, Syavirca Putri; Saputra, Herlambang Bhakti; Sari, Desy Nirmala; Naufan, Harfi Ahmad; Arifian, William; Nugroho, Rusdi Hidayat
Journal of Micro, Small and Medium Enterprises Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/umkm.v2i1.775

Abstract

Penelitian ini membahas peran studi kelayakan bisnis sebagai instrumen strategis dalam menentukan keberhasilan usaha mikro, kecil, dan menengah (UMKM) serta perusahaan rintisan (startup) di Surabaya. Studi kelayakan dipandang sebagai landasan penting untuk menganalisis berbagai aspek krusial seperti pasar, keuangan, teknis, manajerial, hukum, dan risiko yang dapat memengaruhi jalannya usaha. Metode yang digunakan dalam penelitian ini adalah tinjauan literatur sistematis terhadap berbagai sumber ilmiah yang relevan, baik nasional maupun internasional. Hasil pembahasan menunjukkan bahwa penerapan studi kelayakan secara menyeluruh mampu meningkatkan efektivitas perencanaan usaha, mengurangi risiko kegagalan, serta memperbesar peluang keberhasilan bisnis di wilayah perkotaan seperti Surabaya. Meskipun demikian, masih terdapat sejumlah tantangan, seperti keterbatasan akses data, kurangnya literasi bisnis, dan minimnya dukungan profesional. Oleh karena itu, dibutuhkan pelatihan berkelanjutan, pemanfaatan teknologi digital, dan kolaborasi strategis untuk mengoptimalkan peran studi kelayakan. Penelitian ini merekomendasikan studi kelayakan sebagai tahapan wajib sebelum mendirikan usaha guna mewujudkan bisnis yang berkelanjutan dan kompetitif, khususnya di lingkungan pasar Surabaya yang dinamis.
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Alya Hastin Nafisah Amalia, Desita Nur Andarini, Sonja Andika Adam Firdaus Andika Yuda Prasetya Andini, Bunga Putri Anggrainy, Nuria Puspita Anggreani, Silvia Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Bahri, Ahmad Yanuar Banin, Citra Niqris Bella Mega Riswanti Bene Dicta Ary Susanti Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Beryl Dani Athallah Zhahran Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Chandra, Haura Rizqi Dzakiyyah Cindi Fatikah Dammandtyo Tegar Desi Anila Devira Elsa Mei Shella Devira Elsa Mei Shella Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Evan Aprillio, Dandy Faisal Pratana Putra Farhan N. H, M. Arif Faumara, Bebyzanna Bella Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fortuna, Aurelia Tari Frastystyandarum, Fhaya Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Indah Respati Kusumasari Indra Kusuma S Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Irawansyah, Shafa Safhira Jeger Situmorang Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kurniawan, Rafika Athiyah Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Leony, Ananda Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulidha, Najwa Sekar Meisha Farah Widyaningrum Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Novatama Bagus Kuntjoro Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prastika, Risa Bonani Pratiwi, Visi Ari Prithvi Angginy Kusdayanti Priyanto, Anisa Inka Maulidini Putra, Ahmad Dhani Putri, Devisafira Jelita Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rahmadani, Fitria Rasyidah, Resa Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rihidima, Lidya Veronica Shristy Rinjani, Syavirca Putri Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Amalia Rizky Tri Syah Putra Rosianti, Dewi Azizah Rusadi, Putri Mahardika Sabiila, Hadaana Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Desy Nirmala Selvia Shinta Kumalasari Siti Amilia Marpaung Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Sonja Andarini Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Yahyaningtyas, Errina Eka Yasah, Aulya Difta Yeni Khoirotul Janah Yogi Surya Bhakti Yulianti, Vanny Rahma Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul