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All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business Business and Investment Review Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Administrasi Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Pengabdian Masyarakat IIJSE Journal of Economics, Assets, and Evaluation Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat Journal Pemberdayaan Ekonomi dan Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Micro, Small and Medium Enterprises ManBiz: Journal of Management and Business Journal of Ekonomics, Finance, and Management Studies
Rusdi Hidayat Nugroho
Fakultas Ilmu Sosial Dan Ilmu Politik, Program Studi Administrasi Bisnis Universitas Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Optimization of Digital Marketing Strategies to Increase Engagement on Social Media at MNC Securities Surabaya Branch Dewi, Aulia Friya Rahana; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 3 No. 3 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.142

Abstract

Digital marketing has become an important element in the modern business world, including in the financial services sector, such as securities. This research aims to evaluate and optimize digital marketing strategies on the Instagram account of MNC Sekuritas Surabaya Branch for 2024 in order to increase audience engagement. With a qualitative approach, data were collected through interviews, social media analysis, and direct observation. The research results show that the use of educational, interactive, visually appealing content, as well as the optimal utilization of social media platform algorithms, can increase audience engagement levels. This concludes that the implementation of integrated and data-driven digital marketing strategies is crucial for building strong relationships with the audience.
Analysis and Optimization of Allianz Bussvission Marketing Strategy in Popularizing Life Insurance Products. Andini, Bunga Putri; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.149

Abstract

This study discusses the optimization of marketing strategies implemented by PT Bussvision Allianz to popularize life insurance products in Indonesia. The low level of public awareness regarding the importance of insurance remains a major challenge for the insurance industry in Indonesia. Through focused marketing strategies, such as the use of digital technology, customer education, and market segmentation, Bussvision Allianz aims to enhance public understanding of the benefits of insurance. This research employs a qualitative approach, with data collected through interviews and literature studies. The results show that digital innovation, educational campaigns, and customer-oriented approaches are key to increasing life insurance market penetration. However, challenges such as negative perceptions and low financial literacy still require comprehensive solutions. With integrated and adaptive marketing strategies, PT. Bussvision Allianz has successfully created effective approaches to reach diverse market segments and build public trust in life insurance products.
The Role of Service Staff in Digitalization at PT. PLN (Persero) ULP Rungkut Afrianti, Athika Dewi; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 5 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.150

Abstract

This study aims to analyze the role of service staff in supporting digitalization at PT PLN (Persero) Rungkut Customer Service Unit (ULP). In the digitalization process, service staff play a strategic role as the spearhead of interaction with customers, especially in implementing technologies such as the PLN Mobile application and smart metering. This research uses various references from relevant journals to understand how service staff can contribute to the success of digital transformation in the utility sector. This study concludes that the success of digital transformation in PLN ULP Rungkut is highly dependent on the ability of service staff to carry out their roles. Therefore, PLN needs to improve training for staff, provide adequate infrastructure, and educate customers to support the effective adoption of digital services.
The Role of Financial Administration Staff In Managing Petty Cash In The General Engineering Division of PT PAL Indonesia Yasah, Aulya Difta; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.151

Abstract

Financial administration staff play an important role in ensuring the smooth functioning of the company's operations, especially in petty cash management. In the General Engineering Division of PT PAL Indonesia, petty cash management is one of the crucial elements to support daily operational needs. Therefore, highly competent financial administration staff are required to handle these tasks properly. This study aims to analyze the role of financial administration staff in managing petty cash at the General Engineering Division of PT PAL Indonesia which focuses on the tasks and obstacles faced. The method used in this research is a qualitative approach, with data collection techniques in the form of interviews and direct observation to financial administration staff. The results showed that financial administration staff have an important role in managing petty cash, which consists of six stages of tasks, from the establishment to reporting the use of petty cash funds. In addition, this study also identified several obstacles faced in petty cash management. From this study, it can be concluded that the role of financial administration staff is very significant in maintaining the efficiency and effectiveness of petty cash management, which directly supports the overall performance of the General Engineering Division of PT PAL Indonesia.
Analysis of Promotion and Service Quality on Decisions to Use Auto2000 Service Services Waru Branch Nurtalia, Athaillah Cindra; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 5 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.152

Abstract

This study aims to analyze the effect of promotion and service quality on decisions to use service services at Auto2000 Waru Branch. In an increasingly competitive business world, it is important for automotive companies such as Auto2000 to understand the factors that influence consumer decisions. The method used in this research is descriptive qualitative, where data is collected through interviews with customers and employees. The results show that attractive promotions, such as discounts and loyalty programs, as well as the use of social media, are very influential in attracting customer attention. addition, friendly, fast, and professional service quality is also a key factor in creating customer satisfaction. Customers value efficient turnaround times and the staff's ability to explain the service process well. By combining effective promotional strategies and quality service, Auto2000 Waru Branch can attract more customers and maintain the loyalty of existing customers. This study recommends that Auto2000 continue to innovate in marketing strategies, improve training for employees, and expand promotional programs to better suit customer needs. It is hoped that the results of this study can make a positive contribution to the development of after-sales services in the automotive industry in Indonesia.
Evaluation of the Implementation of Total Quality Management (TQM) at PT. PLN (Persero) ULP Rogojampi Al-Madani, Bintaniya Zakka; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.153

Abstract

Total Quality Management (TQM) is a strategic tool used by business people to involve everyone to focus on quality. Organizations that successfully implement Total Quality Management (TQM) are able to improve the perception of quality in the eyes of customers and at the same time reduce costs incurred in the organization. The purpose of this study is to evaluate the implementation of Total Quality Management (TQM) at PT. PLN (Persero) ULP Rogojampi. The analysis method used in this study is descriptive qualitative. The results of this study indicate that Total Quality Management (TQM) at PT. PLN (Persero) ULP Rogojampi has been implemented well. The evaluation conducted based on 10 (ten) main elements of Total Quality Management (TQM) shows that the elements, namely obsession with quality, scientific approach, long-term commitment, teamwork, education and training, controlled freedom, unity of purpose, employee involvement and empowerment have been implemented well by the company. Meanwhile, the elements of focus and continuous system improvement have not been optimally implemented by the company.
Analyzing the Role of Beauty Classes and Beauty Events as Below the Line (BTL) Promotional Strategies in Enhancing Brand Awareness at PT Gunawan, Ath Thariq Athrizqullah; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.154

Abstract

This study aims to analyze the role of beauty classes and beauty events as Below the Line (BTL) promotional strategies at PT Vitapharm (Viva Cosmetics) in enhancing brand awareness among consumers. A qualitative approach was employed, utilizing direct observations and in-depth interviews with participants of beauty classes and beauty events, alongside marketing managers at PT Vitapharm. Data collection focused on evaluating the effectiveness of these strategies in raising consumer brand awareness. Thematic analysis was conducted to identify key insights and recurring patterns in participant experiences and perceptions. The findings reveal that beauty classes and beauty events significantly enhance brand awareness. Participants reported improved familiarity with the brand and its product offerings, as well as stronger emotional connections with Viva Cosmetics. The interactive and experiential nature of these events fosters deeper consumer engagement and promotes brand recognition. The study also highlights the importance of experiential marketing in strengthening brand visibility within the competitive cosmetics industry. This research concludes that beauty classes and beauty events serve as effective BTL promotional strategies for PT Vitapharm (Viva Cosmetics). By delivering engaging and informative consumer experiences, these activities strengthen the brand's presence and recognition in the market. Future studies could investigate the scalability of such strategies and their long-term impacts on brand.
The Effectiveness of Using the Smart Application (Sistem Manajemen dan Analisa Rekening Terpadu) on Employee Performance at Perumda Air Minum Tirta Buana Bojonegoro Kurniawan, Bima Wahyu; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.155

Abstract

Digital transformation has become a critical necessity for companies to enhance operational efficiency and service quality. Perumda Air Minum Tirta Buana Bojonegoro employs the SMART application (Sistem Manajemen dan Analisa Rekening Terpadu) to support employee performance in managing customer data, reducing errors, and improving service speed. This study aims to evaluate the effectiveness of the SMART application on employee performance using a descriptive qualitative approach through interviews with employees. The results show that the SMART application accelerates work processes, reduces error rates, and supports the delivery of more optimal customer services. Improved efficiency and accuracy have also positively impacted customer satisfaction and the company's reputation. The SMART application has proven to be a strategic step in supporting the company's sustainable digital transformation.
Digital Marketing With Career Transformation Using Marketing Strategy 5.0 With Artificial Intelligence Rahmadani, Fitria; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.159

Abstract

The development of Artificial Intelligence (AI) technology today has brought significant influence on changes in digital marketing strategies in the marketing 5.0 era. This research aims to analyze 20 scientific articles related to the role of AI in digital marketing and its impact on career transformation. The research uses the method of literature review, strategies, and contributions of AI in the marketing field. The analysis shows that AI plays a significant role in personalization, marketing strategy, improving operational efficiency, and data-driven decision making. Marketing 5.0 provides new opportunities in career development, especially through the application of advanced technologies such as AI and Big Data. This research concludes that the adoption of AI in digital marketing not only changes the way companies interact with consumers, but also creates broader career transformation opportunities for individuals in this field. Keywords:Digital Marketing, AI, Big Data
EFISIENSI LAPORAN ARUS KAS SEBAGAI INDIKATOR STABILITAS KEUANGAN DI SEKTOR INVESTASI RITEL SESUDAH COVID - 19: STUDI PADA PT INDORITEL MAKMUR INTERNATIONAL TBK Tania Urmila Cahyaning Wulan; Gading Puspo Asmoro; Suvriati Vivka Merdana; Dwi Syerli Inda Rahmawati; Raden Roro Aurora Evvatun Nabilah; Rusdi Hidayat Nugroho
Jurnal Media Akademik (JMA) Vol. 2 No. 12 (2024): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/2hhygc13

Abstract

Studi ini mengkaji efisiensi laporan arus kas sebagai indikator stabilitas keuangan pada sektor investasi ritel pasca pandemi COVID-19 dengan fokus pada PT Indoritel Makmur International Tbk. Data diambil dari laporan keuangan konsolidasi periode 2020–2023, dengan menggunakan teknik kualitatif dan studi kasus. Hasil penelitian menunjukkan bahwa efisiensi arus kas investasi sangat penting untuk menjaga stabilitas keuangan perusahaan. Peningkatan besar arus kas dari aktivitas investasi dari pencairan investasi jangka pendek menunjukkan strategi perusahaan dalam mengelola likuiditas dan risiko di tengah perubahan pasar. Studi ini mendukung teori signaling dengan keterbaruan penelitian yaitu: Riset ini memberi gambaran terkait seberapa efesien laporan arus kas melalui aktivitas arus kas investasi setelah COVID-19 menjadi indikator stabilitas keuangan di PT Indoritel Makmur International Tbk.
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Alya Hastin Nafisah Amalia, Desita Nur Andarini, Sonja Andika Yuda Prasetya Andini, Bunga Putri Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Banin, Citra Niqris Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Cindi Fatikah Dammandtyo Tegar Desi Anila Desi Anila Devira Elsa Mei Shella Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Errina Eka Yahyaningtyas Faisal Pratana Putra Farhan N. H, M. Arif Faumara, Bebyzanna Bella Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fortuna, Aurelia Tari Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Ilham Asta Pangestu Indah Respati Kusumasari Indra Kusuma S Indria Ikhtia Zahra Ine Febrian R Intan Permatasari Fitri A. Intan Puspita Dewi Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulidha, Najwa Sekar Meisha Farah Widyaningrum Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prastika, Risa Bonani Pratiwi, Visi Ari Prithvi Angginy Kusdayanti Putra, Ahmad Dhani Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rafika Athiyah Kurniawan Rahmadani, Fitria Rasyidah, Resa Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rinjani, Syavirca Putri Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Tri Syah Putra Sabiila, Hadaana Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Desy Nirmala Selvia Shinta Kumalasari Siti Amilia Marpaung Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Sonja Andarini Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Yasah, Aulya Difta Yeni Khoirotul Janah Yogi Surya Bhakti Yulianti, Vanny Rahma Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul