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All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Syntax Literate: Jurnal Ilmiah Indonesia J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Pendidikan Ekonomi (JURKAMI) JISIP: Jurnal Ilmu Sosial dan Pendidikan Dinamika Governance : Jurnal Ilmu Administrasi Negara International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation Nusantara Science and Technology Proceedings Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Management and Business Business and Investment Review Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Ezra Science Bulletin Jurnal Administrasi Bisnis Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Pengabdian Masyarakat IIJSE Journal of Economics, Assets, and Evaluation Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal El-Mujtama: Jurnal Pengabdian Masyarakat Journal Pemberdayaan Ekonomi dan Masyarakat MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Journal of Micro, Small and Medium Enterprises ManBiz: Journal of Management and Business Journal of Ekonomics, Finance, and Management Studies As-Syirkah: Islamic Economic & Financial Journal
Rusdi Hidayat Nugroho
Fakultas Ilmu Sosial Dan Ilmu Politik, Program Studi Administrasi Bisnis Universitas Veteran Jawa Timur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Evaluation of the Implementation of Total Quality Management (TQM) at PT. PLN (Persero) ULP Rogojampi Al-Madani, Bintaniya Zakka; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.153

Abstract

Total Quality Management (TQM) is a strategic tool used by business people to involve everyone to focus on quality. Organizations that successfully implement Total Quality Management (TQM) are able to improve the perception of quality in the eyes of customers and at the same time reduce costs incurred in the organization. The purpose of this study is to evaluate the implementation of Total Quality Management (TQM) at PT. PLN (Persero) ULP Rogojampi. The analysis method used in this study is descriptive qualitative. The results of this study indicate that Total Quality Management (TQM) at PT. PLN (Persero) ULP Rogojampi has been implemented well. The evaluation conducted based on 10 (ten) main elements of Total Quality Management (TQM) shows that the elements, namely obsession with quality, scientific approach, long-term commitment, teamwork, education and training, controlled freedom, unity of purpose, employee involvement and empowerment have been implemented well by the company. Meanwhile, the elements of focus and continuous system improvement have not been optimally implemented by the company.
Analyzing the Role of Beauty Classes and Beauty Events as Below the Line (BTL) Promotional Strategies in Enhancing Brand Awareness at PT Gunawan, Ath Thariq Athrizqullah; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.154

Abstract

This study aims to analyze the role of beauty classes and beauty events as Below the Line (BTL) promotional strategies at PT Vitapharm (Viva Cosmetics) in enhancing brand awareness among consumers. A qualitative approach was employed, utilizing direct observations and in-depth interviews with participants of beauty classes and beauty events, alongside marketing managers at PT Vitapharm. Data collection focused on evaluating the effectiveness of these strategies in raising consumer brand awareness. Thematic analysis was conducted to identify key insights and recurring patterns in participant experiences and perceptions. The findings reveal that beauty classes and beauty events significantly enhance brand awareness. Participants reported improved familiarity with the brand and its product offerings, as well as stronger emotional connections with Viva Cosmetics. The interactive and experiential nature of these events fosters deeper consumer engagement and promotes brand recognition. The study also highlights the importance of experiential marketing in strengthening brand visibility within the competitive cosmetics industry. This research concludes that beauty classes and beauty events serve as effective BTL promotional strategies for PT Vitapharm (Viva Cosmetics). By delivering engaging and informative consumer experiences, these activities strengthen the brand's presence and recognition in the market. Future studies could investigate the scalability of such strategies and their long-term impacts on brand.
The Effectiveness of Using the Smart Application (Sistem Manajemen dan Analisa Rekening Terpadu) on Employee Performance at Perumda Air Minum Tirta Buana Bojonegoro Kurniawan, Bima Wahyu; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 2 No. 6 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.155

Abstract

Digital transformation has become a critical necessity for companies to enhance operational efficiency and service quality. Perumda Air Minum Tirta Buana Bojonegoro employs the SMART application (Sistem Manajemen dan Analisa Rekening Terpadu) to support employee performance in managing customer data, reducing errors, and improving service speed. This study aims to evaluate the effectiveness of the SMART application on employee performance using a descriptive qualitative approach through interviews with employees. The results show that the SMART application accelerates work processes, reduces error rates, and supports the delivery of more optimal customer services. Improved efficiency and accuracy have also positively impacted customer satisfaction and the company's reputation. The SMART application has proven to be a strategic step in supporting the company's sustainable digital transformation.
Digital Marketing With Career Transformation Using Marketing Strategy 5.0 With Artificial Intelligence Rahmadani, Fitria; Nugroho, Rusdi Hidayat
Business and Investment Review Vol. 3 No. 1 (2025)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.159

Abstract

The development of Artificial Intelligence (AI) technology today has brought significant influence on changes in digital marketing strategies in the marketing 5.0 era. This research aims to analyze 20 scientific articles related to the role of AI in digital marketing and its impact on career transformation. The research uses the method of literature review, strategies, and contributions of AI in the marketing field. The analysis shows that AI plays a significant role in personalization, marketing strategy, improving operational efficiency, and data-driven decision making. Marketing 5.0 provides new opportunities in career development, especially through the application of advanced technologies such as AI and Big Data. This research concludes that the adoption of AI in digital marketing not only changes the way companies interact with consumers, but also creates broader career transformation opportunities for individuals in this field. Keywords:Digital Marketing, AI, Big Data
EFISIENSI LAPORAN ARUS KAS SEBAGAI INDIKATOR STABILITAS KEUANGAN DI SEKTOR INVESTASI RITEL SESUDAH COVID - 19: STUDI PADA PT INDORITEL MAKMUR INTERNATIONAL TBK Tania Urmila Cahyaning Wulan; Gading Puspo Asmoro; Suvriati Vivka Merdana; Dwi Syerli Inda Rahmawati; Raden Roro Aurora Evvatun Nabilah; Rusdi Hidayat Nugroho
Jurnal Media Akademik (JMA) Vol. 2 No. 12 (2024): JURNAL MEDIA AKADEMIK Edisi Desember
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i12.1102

Abstract

Studi ini mengkaji efisiensi laporan arus kas sebagai indikator stabilitas keuangan pada sektor investasi ritel pasca pandemi COVID-19 dengan fokus pada PT Indoritel Makmur International Tbk. Data diambil dari laporan keuangan konsolidasi periode 2020–2023, dengan menggunakan teknik kualitatif dan studi kasus. Hasil penelitian menunjukkan bahwa efisiensi arus kas investasi sangat penting untuk menjaga stabilitas keuangan perusahaan. Peningkatan besar arus kas dari aktivitas investasi dari pencairan investasi jangka pendek menunjukkan strategi perusahaan dalam mengelola likuiditas dan risiko di tengah perubahan pasar. Studi ini mendukung teori signaling dengan keterbaruan penelitian yaitu: Riset ini memberi gambaran terkait seberapa efesien laporan arus kas melalui aktivitas arus kas investasi setelah COVID-19 menjadi indikator stabilitas keuangan di PT Indoritel Makmur International Tbk.
PENGARUH JOB INSECURITY DAN STRESS KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA PT SUMBER ALFARIA TRIJAYA Layla Azaria Safina; Desi Anila; Ani Winda Auliya; Huwaida Amartha Salsabila; Nabila Ammarullah; Rusdi Hidayat Nugroho; Lidya Veronica Christy Rihidima
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 2 No. 2 (2024): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v2i2.2914

Abstract

Penelitian ini bertujuan untuk menguji pengaruh job insecurity dan stress kerja terhadap turnover intention karyawan pada PT Sumber Alfaria Trijaya. Metode penelitian yang digunakan adalah literatur review. Hasil penelitian menunjukkan bahwa job insecurity dan stress kerja berpengaruh signifikan terhadap turnover intention karyawan. Penelitian ini memberikan implikasi penting bagi manajemen PT Sumber Alfaria Trijaya untuk memperhatikan faktor job insecurity dan stress kerja guna mengurangi turnover intention karyawan. Penelitian selanjutnya dapat memperluas variabel independen dan mempertimbangkan faktor-faktor kontekstual lainnya yang mungkin memengaruhi turnover intention.
Implementasi Penggunaan Data Analytics untuk Mengoptimalkan Pengambilan Keputusan Bisnis di Era Digital Rismaninda Putri Dwi Prasetya; Azizah, Radifa Nur; Halwa, Jentayu Bayu Warita; Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3459

Abstract

Kemajuan teknologi informasi, Internet of Things (IoT), dan kemampuan komputasi besar (big data) telah menghasilkan volume data yang luar biasa besar, yang mencakup berbagai aspek operasional dan perilaku konsumen. Dengan menggunakan data analytics, perusahaan dapat memperoleh wawasan yang lebih terperinci mengenai berbagai aspek bisnis, mulai dari perilaku konsumen, tren pasar, hingga kinerja operasional. Penelitian ini memiliki tujuan untuk mengetahui penggunaan data analytics untuk meningkatkan pengambilan keputusan bisnis di era digital. Metode penelitian yang digunakan adalah kualitatif. Hasil dari penelitian menunjukkan bahwa peran data analytics dalam bisnis yaitu memberikan perusahaan kemampuan untuk membuat keputusan yang lebih cerdas dan strategis, meningkatkan efisiensi, dan menyesuaikan diri dengan perubahan pasar, yang pada akhirnya memperkuat daya saing dan mendukung pertumbuhan bisnis yang berkelanjutan. Dalam proses data analytics, ada 4 tahapan yaitu Pengumpulan data, Pemrosesan data, Analisis data, dan Interpretasi data. Perusahaan dapat memperoleh keunggulan kompetitif dengan mengoptimalkan operasional, meningkatkan efisiensi, menanggapi perubahan pasar, dan memprediksi tren masa depan melalui proses ini. Serta, Data analytics mengubah cara bisnis beroperasi dengan membantu memahami pelanggan, menemukan peluang, dan membuat keputusan berbasis bukti. Ini juga meningkatkan efisiensi operasional dan manajemen risiko, mendukung inovasi dan pertumbuhan jangka panjang.
Strategi Teknologi Artificial Intelligence (AI) dalam Pengambilan Keputusan Bisnis di Era Digital Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati; Febrianto, Valentino; Farhan N. H, M. Arif; Mahardika, Mohammad Ryan
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3476

Abstract

Penelitian ini membahas tentang strategi teknologi Artificial Intelligence (AI) atau kecerdasan buatan dalam pengambilan keputusan bisnis di era digital. Penelitian ini menggunakan teknik pengumpulan dan analisis data dari berbagai sumber, seperti jurnal ilmiah, artikel, dan studi kasus yang berkaitan dengan penerapan AI dalam bisnis. Melalui pendekatan ini, kita dapat mengeksplorasi bagaimana AI memengaruhi proses pengambilan keputusan, tantangan yang dihadapi oleh perusahaan, serta strategi yang diterapkan untuk mengintegrasikan teknologi ini secara efektif. Strategi teknologi AI dalam pengambilan keputusan bisnis di era digital sangat penting untuk membuat hasil lebih efisien dan akurat. Dengan memanfaatkan AI, perusahaan dapat merespons perubahan pasar dengan lebih baik dan mengurangi risiko yang terkait dengan pengambilan keputusan. Namun, tantangan seperti kebutuhan akan data yang berkualitas dan kemampuan analisis yang memadai harus diatasi untuk memaksimalkan potensi AI. Penelitian ini menekankan pentingnya strategi yang tepat dalam implementasi AI untuk mencapai keunggulan kompetitif di era digital.
The Role of Artificial Intelligence in Decision Making: Improving E-Commerce Business Efficiency and Innovation Efendi, Regina Pinkan; Qolbi, Ihfada; Afandi, Syifa Zahra Arista; Kusumasari, Indah Respati; Nugroho, Rusdi Hidayat
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3479

Abstract

This research aims to analyze the role of Artificial Intelligence (AI) in decision-making within e-commerce businesses, focusing on its impact on efficiency, innovation, and competitive advantage. This study employs a qualitative approach using literature review to explore the implementation of AI in e-commerce. AI enables real-time analysis of large-scale data, supporting more efficient and accurate strategic decision-making. The technology also fosters innovation through features such as recommendation systems and the integration of augmented reality (AR) and virtual reality (VR), enhancing customer experiences. Furthermore, AI strengthens companies' competitiveness by personalizing services and leveraging big data to design superior strategies. The findings show that AI not only improves operational efficiency and innovation but also serves as a key element for business sustainability in the digital era.
Analisis Prosedur Laporan Pajak Pertambahan Nilai (Ppn) di PT Berhasil Indonesia Gemilang Firdaus, Andika Adam; Nugroho, Rusdi Hidayat
Business and Investment Review 2025: Just Accepted Manuscript and Article In Press 2025
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe and analyze procedures for reporting value added tax of PT. Berhasil Indonesia Gemilang is in accordance with the taxation law, Law Number 42 of 2009. The research method used is a qualitative descriptive analysis method. The results show that the value added tax reporting procedure at PT. Berhasil Indonesia Gemilang in 2014 and 2015 has not complied with the reporting procedure, namely the reported party is empty (0) and the date of reporting was carried out in 2016. However, in 2016 PT. Berhasil Indonesia Gemilang performs reporting procedures correctly. Due to mistakes in 2014 and 2015 PT. Berhasil Indonesia Gemilang received a tax sanction in the form of an examination. Sanctions obtained by PT. Berhasil Indonesia Gemilang can be forgiven by utilizing the tax amnesty program in the first phase held by the government.
Co-Authors Acep Samsudin Afandi, Syifa Zahra Arista Afrianti, Athika Dewi Aghisyna Dwi Inayah Fikamalina Aghisyna Dwi Inayah Fikamalina Agnesya Putri A. Agustin Nur Awaliah Ahmad Dhani Putra Pratama Ahmad Yanuar Bahri Ahzam, Alfisyahr Al-Madani, Bintaniya Zakka Alsya Puteri Pradanti Alya Hastin Nafisah Amalia Yuliana Syahba Amalia, Desita Nur Andarini, Sonja Andika Adam Firdaus Andika Yuda Prasetya Andini, Bunga Putri Anggrainy, Nuria Puspita Anggreani, Silvia Ani Winda Auliya Anisa Larasati Anisah Yulinda Salsabila Annisa Nur Amelia Ardiansyah, Rafli Arifian, William Arleta Arvind Lunardi Arrahma, Fadlilah Assyafa Azharul Ilmy Azizah, Radifa Nur Bagus Helmi Dharmawan Banin, Citra Niqris Bella Mega Riswanti Bene Dicta Ary Susanti Benge, Wilhemus Dionysius Mario Randy Berlian Shafa Aldira Putri Beryl Dani Athallah Zhahran Bintaniya Zakka Al-Madani Budi Prabowo Budi Prabowo Budi Prabowo Cahyanti, Devi Aprillia Cantika Aura Jahzy Chandra, Haura Rizqi Dzakiyyah Cindi Fatikah Dammandtyo Tegar Desi Anila Devi Meisa Putri Asfadela Devira Elsa Mei Shella Devira Elsa Mei Shella Devita Zahra Amanda Dewi, Aulia Friya Rahana Dhea Fitri Puspitayani Dhea Fitri Puspitayani Difta Octavia Saridewi Dinar Pramadhani Dinda Martha Irchami Dony Arta Wijaya Dwi Syerli Inda Rahmawati Efendi, Regina Pinkan Elia Rahmawati Sidauruk Elza Vinastika Herdiyani Evan Aprillio, Dandy F, Aghisyana Dwi Inayah Fadli , Muhammad Rizki Faisal Pratana Putra Farhan N. H, M. Arif Fatimah Salsa Biela Sari Fawaz, Danas Marici Febrianto, Valentino Fenny Ambarwati Fikia Siti Meisaroh Fira Rosida Firdaus, Andika Adam Firnanda Eka Wahyuni Fitri Ayu Faddilla Fitria Rahmadani Fortuna, Aurelia Tari Frastystyandarum, Fhaya Fujiono Fujiono Gading Puspo Asmoro Gian Alfreda Wirawan Girsang, Viola Natalia Gunawan, Ath Thariq Athrizqullah Halwa, Jentayu Bayu Warita Herninda Dara Puspita Ayu Hery Sandro Sijabat Hidayati, Dwi Nurul Huwaida Amartha Salsabila Ibnu Setyawan Ihza Aditama Samudra Ikaningtyas, Maharani Ikhwanuddin, Ahmad Faaz Ila Ghoniyah Indah Respati Kusumasari Indra Kusuma S Indrawati, Nova Rosa Indria Ikhtia Zahra Ine Febrian R Intan Mutiara Putri Intan Permatasari Fitri A. Intan Puspita Dewi Jeger Situmorang Jesslyn Olyvviane Jhon Wanimbo Kinanti Sekar Kirana Kurniawan, Bima Wahyu Kurniawan, Rafika Athiyah Kusumasari , Indah Respati Kusumasari, Indah Respati Larissa B. Y, Ruth Layla Azaria Safina Lia Nirawati Lia Nirawati Lidya Veronica Christy Rihidima Lidya Veronica Shristy Rihidima Loqman Ananta Azaria Maghfirotika At-Tamama Zidan Maharani Ikaningtyas Maharani Ikaningtyas Maharani Ikaningtyas Maharani, Annisa Fitri Mahardika, Mohammad Ryan Mahendra Adani, Rakha Maulana, Muhammad Ferdy Maulidha, Najwa Sekar Meisha Farah Widyaningrum Mitha Monika Yarangga Muhammad Farhan Andrianshah Muhammad Fauzy Hamdani Nabila Ammarullah Nabila, Lady Seftiani Nadia Putri Prasetianto Naila Rahma Safitri Nala Mutimmul Faidah Nanda Oktavia Naufal Arsyad Naufan, Harfi Ahmad Niluh Nyiman Puspita Nitanto, Febrita Shafa Novatama Bagus Kuntjoro Nurtalia, Athaillah Cindra Nuryananda, Praja Firdaus Oktaviani Dwi Wulansari P, Rista Maria Hartono Pangestu, Bayu Adji Pangestu, Ilham Asta Poernomo, Edy Poundra , Syah Pradika, Meiwulan Zulias Praditya, Erlangga Reyza Prithvi Angginy Kusdayanti Priyanto, Anisa Inka Maulidini Putra, Ahmad Dhani Putri Maharanie Putri, Valiza Eka Qolbi, Ihfada R A Tania Eriezna Putri Raden Roro Aurora Evvatun Nabilah Rahmadani, Fitria Rana Sausan Setyananda Rasyidah, Resa Remus Yosias N. Simanjuntak Reyhan, Muhammad Reza Zakaria Rhevuano Naoval Saputra Rihidima, Lidya Veronica Shristy Rikah Nur Widiyanti Rinjani, Syavirca Putri Riska Faulia Rahma Rismaninda Putri Dwi Prasetya Rivi Ananda Alifia Rizky Amalia Rizky Tri Syah Putra Rosianti, Dewi Azizah Rusadi, Putri Mahardika Sabiila, Hadaana Sabrina Indira Putri Safania Haudiyah Rachmat Safiinatul Jannah Noviyani Saputra, Herlambang Bhakti Sari, Desy Nirmala Selvia Shinta Kumalasari Siti Amilia Marpaung Sofiyyah Wardah Widad Sonia Ayu Cahyani Sonja Andarini Sonja Andarini Sonja Andarini Suvriati Vivka Merdana Syafira Widya Uni Putri Tania Urmila Cahyaning Wulan Taradiva Adisty Titan Baihaqi Akbar Nugroho Titit Mauladdawil Uchtisyah Alifyanti Utomo, Ahmad Rifqi Vania Adella Margaretta Via Aldina Auva Vindha Fajar Ethika Visi Ari Pratiwi Wahyu Puspitasari S Wanda Noer Alichia Wibowo, Rizqia Khairunnisa Yahyaningtyas, Errina Eka Yasah, Aulya Difta Yeni Khoirotul Janah Yoghananda Dec’Caprio Yogi Surya Bhakti Yuwanda, Allysa Edwina ‘Aisyiyah, Nadia Nasyiatul