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All Journal Jurnal Mirai Management Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Konferensi Nasional PKM-CSR Brilliant International Journal of Management and Tourism (BIJMT) Journal of Innovation Research and Knowledge Jurnal Sistim Informasi dan Teknologi International Journal of Economics and Management Research Jurnal Multidisiplin West Science Jurnal Manajemen Riset Inovasi West Science Law and Human Rights West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Social and Humanities Studies Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Maneggio
Chevy Herli Sumerli
Universitas Pasundan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Physics Public Health Social Sciences

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Social Media Marketing and Purchase Decisions Frans Sudirjo; I Nyoman Tri Sutaguna; Andreas Tigor Oktaga; Chevy Herli Sumerli A.; Bunga Aditi
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i3.124

Abstract

The purpose of this study is to examine and analyze the effect of social media marketing on the number of visitors to Tekodeko Coffee in Semarang. Individuals that visited Tekodeko Coffee made up the research sample. This study used a sample size of 91 people drawn from original data collected via a questionnaire instrument. Validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, and hypothesis testing with multiple linear regression analysis, coefficient of determination testing, t-test, and f-test are all part of the data analysis method. According to the findings of our study, the factors Social Presence (X1) and Media Richness (X2) have no significant influence on the frequency of visits to Tekodeko coffee in Semarang.
The Effect of Change Management on Organizational Adaptability in The Age of Technology Dr. Slamet Riyadi; Helmita; Chevy Herli Sumerli A; Yudhi Anggoro
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/7dn4vx41

Abstract

This study aims to investigate the influence of change management on organizational adaptability in the technological era. Using quantitative methods and data collection methods using questionnaires involving 110 respondents from various organizations, the results of the analysis show that change management has a significant influence on organizational adaptability. This shows that an organization's ability to manage change, including readiness to face change and a supportive organizational structure, contributes significantly to improving adaptability. By developing a strategy that includes training, an adaptive culture, and cross-functional collaboration, organizations will be better prepared for a complex and fast-changing environment. These findings provide important insights into the role of change management in creating a responsive work environment and open up opportunities for further exploration of factors that can improve organizational adaptability. towards social responsibility and sustainability, contributing to broader economic growth and a better society.
Co-Authors Adrian Polim Ainil Mardiah Alim Hardiansyah Amalia Hanifa Ana Faizah Andreas Tigor Oktaga, Andreas Anizira Anizira Aprih Santoso Arief Yanto Rukmana Arnes Yuli Vandika Arwin Tannuary Betty Rahayu Brian Sebastian Salim Budi Mardikawati Budi Sulistiyo Nugroho Bunga Aditi bunga aditi Chairul Anwar Citra Arta, Deddy Novie Cut Susan Octiva Dian Indah Sari Djoko Widagdo Edhie Budi Setiawan Erny Rachmawati Errie Margery Erwin Maulana Pribadi Evi Sirait Fetta Safanah Gitaputri Filbert Ivander Firmansyah Firmansyah Frans Sudirjo Frans Sudirjo Frans Sudirjo Geofakta Razali Haniwijaya Pahlawansah Hapzi Ali Harun Samsudin Helmita Hommy Dorthy Ellyany Sinaga Humaidah Muafiqie I Nyoman Tri Sutaguna Ihsan Werleam Ikhsan Fatwa ismunandar ismunandar Jamaluddin Majid Kraugusteeliana Kraugusteeliana Loso Judijanto M. Syahputra Miselia Nida Shabira Muhamad Bakhar Muhammad Asir MUHAMMAD YUSUF Muhammad Yusuf Nanny Mayasari Nasution, Rizki Alfadillah Nazaruddin Ahmad Nindy Puspitasari Novi Rahayu Nuryati Solapari NYI Dewi Puspitasari Palilingan, Richard Andreas Poppy Hidayat Putri Mety Zalynda Putri Putri Raihana Raihana Rani Eka Arini Retno Aviva Ersyam Roosganda Elizabeth Rully Fildansyah Rusydi Fauzan Saifuddin Zuhri Saputra, Eka Kurnia Siregar, Ade Perdana Slamet Maryoso Slamet Riyadi Sulistyowati Sultan Hady Syamsu Rijal T. Irfan Fajri Toto Ramadhan Uli Wildan Nuryanto Wendy Souisa Wiwi Rumaolat Yeti Yeti Yogi Yogaswara Yudhi Anggoro Zaenal abidin Zainal Arifin Zarkasi Zarkasi Zunan Setiawan