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The Impact of Price And Social Media on Buying Decisions Frans Sudirjo; Dian Artanti Arubusman; Josua Sahala; Edhie Budi Setiawan; Zaenal Abidin
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 2 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v5i2.3920

The goal of this study was to ascertain how consumer purchasing choices at Warung Selasih Kadungora Garut were influenced by price, café ambiance, and social media. In this study, data were gathered using the Accidental Sampling technique using a questionnaire with 91 respondents. The research used a quantitative approach together with a descriptive examination of case studies. Data analysis used normality tests, multicollinearity tests, heteroscedasticity tests, autocorrelation tests utilizing Durbin Watson tests, and hypothesis testing to identify which variables had a meaningful link. Validity and reliability tests were applied to data instruments. The partial t-test produced a tcount price variable of 0.867 1973 and a significant value of 0.242 > 0.05, showing that the test was not significant. Then, Ho is approved while Ha is turned down. A significant value was 0.342 > 0.05, suggesting that the cafe atmosphere variable is not significant. The cafe atmosphere variable received 15 tcount from the t-test (partial) computation, and it was 0.834 1.873. Additionally, the social media variables obtained from the partial t-test calculation produced the values 6.174> 1.873 for the tcount social media variables and a significant value of 0.000 0.05, indicating significant.

Sosialisasi dan Pelatihan Penanganan Bencana di SMPN 9 Kota Bekasi Edhie Budi Setiawan; Dian Artanti Arubusman; Zaenal Abidin
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.2172

Memahami tentang karakter bencana baik bencana yang diakibatkan oleh alam maupun bencana yang ditimbulkan oleh kegiatan manusia adalah sesuatu hal yang sangat penting, karena kita akan bisa meminimalisir dampak dari bencana ketika bencana tersebut terjadi. Pengetahuan mengenai kebencanaan harus disampaikan dan diajarkan sedini mungkin, mulai dari anak usia TK sampai dengan dewasa. Salah satu upaya untuk memberikan pengetahuan mengenai kebencanaan adalah dengan melakukan sosialisasi cara penanganan jika terjadi bencana ke sekolah-sekolah. Pengabdian masyarakat dengan judul Sosialisasi dan Pelatihan Penanganan Bencana bertujuan untuk membangun konsep pendidikan kebencanaan pada anak usia sekolah, dan luarannya adalah peningkatan kesadaran dan pengetahuan akan bencana, sadar bencana dan tangguh akan bencana. Dalam rangka tujuan tersebut, team Dosen ITL TRISAKTI sebanyak 3 orang bersama mahasiswa pendukung sebanyak 4 orang, melakukan sosialisasi tentang kebencanaan dan penanganan bencana yang dilakukan dengan cara presentasi, diskusi, tanya jawab, pre test dan post test kemudian pemutaran video kepada siswa SMPN 9 kota bekasi yang dihadiri sebanyak 52 siswa. Berdasarkan perbandingan hasil pre test dan post test dapat disimpulkan bahwa terdapat perbedaan yang signifikan pengetahuan siswa SMPN 9 kota Bekasi antara sebelum dan sesudah menjalani kegiatan sosialisasi dan pelatihan penanganan bencana.

Perahu Wisata di Pantai Ancol Siti Maemunah; Sarinah Sihombing; Dian Artanti Arubusman
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 3: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v1i3.948

Tujuan pengabdian ini adalah bagaimana menarik minat wisatawan mau berkunjung dan menikmati transportasi perahu wisata Ancol di pantai Ancol sebagai salah satu pemberdayaan usaha transportasi perahu wisata Ancol di tengah pandemi Covid-19 sehingga kehidupan ekonomi pelaku UMKM dapat meningkat dan mandiri dalam menjalankan usahanya. Ada dua (2) Permasalahan dari hasil wawancara dengan pelaku usaha perahu Ancol didapatkan adalah 1) Bagaimana meningkatkan wisatawan naik perahu wisata Ancol lebih banyak; 2) Bagaimana dapat menambah nilai ekonomi di tengah penyebaran virus Covid-19. Solusi dari permasalahan tersebut yang sudah disepakati oleh mitra adalah adalah 1) melakukan promosi (marketing) tentang keindahan pantai Ancol sebagai tempat pariwisata yang harus dikunjungi. 2) Memberikan penyuluhan, pelatihan dan pendampingan menggunakan teknologi informasi dan komunikasi (TIK) dengan menggunakan sarana internet, whatsapp atau instagram untuk menambah nilai ekonomi menarik wisatawan naik perahu wisata Ancol dimasa covid -19. 3) Penyuluhan untuk meningkatkan kinerja pelaku usaha UMKM perahu wisata dari segi sumber daya manusia dalam meningkatkan penghasilan dan pelayanan kepada pelangan untuk loyal dan senang naik perahu. 4) Perlunya memberian edukasi tentang bahaya virus covid-19, cara pencegahannya dan fungsi penerapan protokol kesehatan. 5) Perlunya sosialiasi keselamatan penumpang.

Sosialisasi dan Pelatihan Penanganan Bencana di SMPN 9 Kota Bekasi Edhie Budi Setiawan; Dian Artanti Arubusman; Zaenal Abidin
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.2172

Memahami tentang karakter bencana baik bencana yang diakibatkan oleh alam maupun bencana yang ditimbulkan oleh kegiatan manusia adalah sesuatu hal yang sangat penting, karena kita akan bisa meminimalisir dampak dari bencana ketika bencana tersebut terjadi. Pengetahuan mengenai kebencanaan harus disampaikan dan diajarkan sedini mungkin, mulai dari anak usia TK sampai dengan dewasa. Salah satu upaya untuk memberikan pengetahuan mengenai kebencanaan adalah dengan melakukan sosialisasi cara penanganan jika terjadi bencana ke sekolah-sekolah. Pengabdian masyarakat dengan judul Sosialisasi dan Pelatihan Penanganan Bencana bertujuan untuk membangun konsep pendidikan kebencanaan pada anak usia sekolah, dan luarannya adalah peningkatan kesadaran dan pengetahuan akan bencana, sadar bencana dan tangguh akan bencana. Dalam rangka tujuan tersebut, team Dosen ITL TRISAKTI sebanyak 3 orang bersama mahasiswa pendukung sebanyak 4 orang, melakukan sosialisasi tentang kebencanaan dan penanganan bencana yang dilakukan dengan cara presentasi, diskusi, tanya jawab, pre test dan post test kemudian pemutaran video kepada siswa SMPN 9 kota bekasi yang dihadiri sebanyak 52 siswa. Berdasarkan perbandingan hasil pre test dan post test dapat disimpulkan bahwa terdapat perbedaan yang signifikan pengetahuan siswa SMPN 9 kota Bekasi antara sebelum dan sesudah menjalani kegiatan sosialisasi dan pelatihan penanganan bencana.

Sosialisasi Budaya Tertib dan Etika dalam Menggunakan MRT bagi Para Santri di Pondok Pesantren As-Sa’Adah, Garut Yana Tatiana; Dian Artanti Arubusman; Aceng Taopik Gumelar
Jurnal Abdimas Transportasi & Logistik Vol 2, No 2 (2022): Oktober
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v2i2.1011

An orderly and ethical culture is important in using Mass Transportation Modes.The existence of the MRT also creates a culture of order and ethics in transportation. The number of Indonesian people who do not know the culture of ethics and order in transportation, especially among the younger generation, is an important thing that must be considered. The students at the As Sa-adah Islamic Boarding School located in Garut also have an interest in using the MRT. A relatively new and modern mode of transportation. The socialization carried out to the students of the As-Sa-adah Islamic Boarding School showed a change in their understanding of the importance of ethical culture. and orderly in using transportation modes, especially MRT

Impact of Business Risk and Capital Structure on the Growth of the Sea Transportation Companies Lesse, Johan; Arubusman, Dian Artanti; Agusinta, Lira; Octora, Theresye Yoanyta; Purba, Okin Ringan; Purwoko, Harry; Haris, Haris
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 11 No. 2 (2024): Juli
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v11i2.1272

The research aims to know and analyze the impact of business risk and capital structure on the growth of sea transportation companies listed on the Indonesia Stock Exchange in 2016-2020. Some of the problems encountered in this study, among others, namely, high business risk can reduce company growth, high capital structure can reduce company growth and also high debt to shipping companies can lead to difficulties in determining the composition of capital structure. Path analysis is used to test the hypothesis proposed in this study by using the Partial Least Square application. The total sample of 45 consisted of nine companies with a five-year observation period taken by purposive sampling technique. The results showed: business risk has no impact on firm growth, capital structure has no direct impact on company growth, business risk has a positive and significant direct impact on capital structure, and business risk does not directly impact company growth through capital structure mediation. The study concludes that business risk positively impacts capital structure, so the declining capital structure decreases business risk.

Pemahaman Awak Kapal dan Manajemen dalam Penerapan ISM Code pada Perusahaan Agensi Awak Kapal Arubusman, Dian Artanti; Siregar, Chorry Imelda; Najoan, Denny; Saputra, Datep Purwa; Setyawati, Aswanti
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 10 No. 3 (2023): NOVEMBER
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v10i3.1247

The purpose of the research is to find out and analyze the suitability of the crew and management perception related to work safety, protection of the marine environment and implementation of the ships’ operation using the International Safety Management Code in PT. Lautan Jaya Hasana. The main problem of the research is the lack of understanding and awareness of the crew and management of the importance to implement the ISM Code for work safety and to protect the marine environment. The ISM Code has not been implemented properly. This study used a Descriptive Qualitative method. There were 20 statements on understanding variables and actual implementation variables that were tested for validity and reliability. The samples were taken from 35 crew members from two types of bulk carriers by conducting in-depth interview with the crew members and the management employees. The result shows that most of the crew members, including the captain and the management of the company perform the same perception regarding the work safety, the protection of marine environment and the implementation of the International Safety Management Code for ships operation with a significant average difference and a perceived value of 9.20 between perceived understanding and actual implementation.

Improving Airplane E-ticket Purchasing Decisions Through Social Media Marketing Instagram and Ease of Use of Online Travel Agent Applications in Indonesia Mediated by Trust Setiawan, Edhie Budi; Arubusman, Dian Artanti; Soekirman, Atong; Fachrial, Peppy; Maysandra, Indriani
Jurnal Manajemen Industri dan Logistik Vol 8, No 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1410

This study aims to ascertain how social media marketing (such as Instagram) and ease of use affect consumer decisions, as well as how trust functions as a mediating factor in the relationship between social media marketing and ease of use and consumer decisions. There are two types of data that are used; primary data are gathered through questionnaires, and secondary data are gathered from books and journals. This study used probability sampling techniques with a simple random sampling method, namely with 170 respondents. The analysis method in this study uses SEM-PLS (Structural Equation Model - Partial Least Square). This study's findings indicate that trust has a major impact on purchase decisions, simplicity of use has a large impact on decisions, and social media marketing has no significant impact on decisions. Ease of use and social media marketing's influence on purchase decisions might be mitigated by the trust factor. If respondents trust online travel brokers, social media marketing will have an impact on their purchase decisions.

THE INFLUENCE OF THE ON-TIME PERFORMANCE, FLIGHT SCHEDULES, TICKET PRICES, AND PASSENGER SATISFACTION IN DETERMINING CUSTOMER LOYALTY IN INDONESIAN GARUDA AIRLINES Siti Ghumaisa Effendie; Suharto Abdul Majid; Indra Setiawan; Dian Artanti Arubusman; Yana Tatiana
International Journal of Social Science Vol. 4 No. 5: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i5.9705

Some economic and agro-industrial managerial problems are that the company's human resources are not maximized in optimizing productivity, cost efficiency, and product quality control. This also includes improving understanding of markets, marketing strategies, and the development of appropriate technologies to improve agro-industrial performance. The purpose of this study is to examine the impact of on-time performance, flight schedules, and ticket prices on customer satisfaction and customer loyalty of Garuda Indonesia Airlines at Soekarno-Hatta International Airport Jakarta, Indonesia. The data collection method uses a questionnaire distributed to 100 respondents. The data analysis method uses SEM PLS. The results show that a positive and significant direct impact on customer satisfaction is obtained from on-time performance and ticket prices, while flight schedules have a positive and insignificant direct impact. A positive and significant direct impact on passenger loyalty, it is obtained from customer satisfaction and ticket prices, while on-time performance and flight schedules have a positive and insignificant direct impact, which implies that customer satisfaction is a vital factor for Garuda Indonesia Airlines to survive in such a highly competitive aviation market

Perahu Wisata di Pantai Ancol Siti Maemunah; Sarinah Sihombing; Dian Artanti Arubusman
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 3: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v1i3.948

Tujuan pengabdian ini adalah bagaimana menarik minat wisatawan mau berkunjung dan menikmati transportasi perahu wisata Ancol di pantai Ancol sebagai salah satu pemberdayaan usaha transportasi perahu wisata Ancol di tengah pandemi Covid-19 sehingga kehidupan ekonomi pelaku UMKM dapat meningkat dan mandiri dalam menjalankan usahanya. Ada dua (2) Permasalahan dari hasil wawancara dengan pelaku usaha perahu Ancol didapatkan adalah 1) Bagaimana meningkatkan wisatawan naik perahu wisata Ancol lebih banyak; 2) Bagaimana dapat menambah nilai ekonomi di tengah penyebaran virus Covid-19. Solusi dari permasalahan tersebut yang sudah disepakati oleh mitra adalah adalah 1) melakukan promosi (marketing) tentang keindahan pantai Ancol sebagai tempat pariwisata yang harus dikunjungi. 2) Memberikan penyuluhan, pelatihan dan pendampingan menggunakan teknologi informasi dan komunikasi (TIK) dengan menggunakan sarana internet, whatsapp atau instagram untuk menambah nilai ekonomi menarik wisatawan naik perahu wisata Ancol dimasa covid -19. 3) Penyuluhan untuk meningkatkan kinerja pelaku usaha UMKM perahu wisata dari segi sumber daya manusia dalam meningkatkan penghasilan dan pelayanan kepada pelangan untuk loyal dan senang naik perahu. 4) Perlunya memberian edukasi tentang bahaya virus covid-19, cara pencegahannya dan fungsi penerapan protokol kesehatan. 5) Perlunya sosialiasi keselamatan penumpang.

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