Article Per Year (5 Year)
p-Index From 2021 - 2026
13.847
P-Index
This Author published in this journals
All Journal IJBE (Integrated Journal of Business and Economics) Perisai : Islamic Banking and Finance Journal MANAJERIAL Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Mediastima Journal of Applied Accounting And Business (JAAB) East Asian Journal of Multidisciplinary Research (EAJMR) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Sustainable Research (FJSR) Jurnal Ilmiah Multidisiplin (JUKIM) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah JURNAL ECONOMINA Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Islamic Economics and Business Journal of Artificial Intelligence and Digital Business Cakrawala: Jurnal Pengabdian Masyarakat Global Eduvest - Journal of Universal Studies Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Kreatif dan Inovasi Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Kabar Masyarakat Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Nanggroe: Journal of Scholarly Service Jurnal Bisnis dan Ekonomi Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Journal of Economics and Economic Policy Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting AKRUAL : Jurnal Akuntansi dan Keuangan` KINERJA : Jurnal Ekonomi dan Bisnis Jurnal Cendekia Ilmiah Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Jurnal Riset dan Inovasi Manajemen IJEMA
Yayan Hendayana
Universitas Bhayangkara Jakarta Raya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

Published : 103 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 103 Documents
Search

 1   2   3   4   5 
Analysis Of The Influence Of Artificial Intelligence On Business Innovation (Literature Review Study) Setiawan, Jodi; Hendayana, Yayan
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2801

Abstract

Technology plays a very important role in a business, one of which is Artificial Intelligence (AI). This research was conducted to determine the impact of AI on business innovation and the challenges faced in its implementation. This research is carried out using the Literature Review method. Data in this research is collected through various electronic media. The findings in this study are AI can automate routine tasks, increase accuracy and efficiency, and provide in-depth data analysis. Although AI replaces many human analytical skills, the need for intuitive and empathetic abilities is increasing. This shows the importance of a new approach in human-machine interaction, where AI and human skills work synergistically to provide optimal service. But in its implementation, AI has obstacles such as costs, privacy, quality of human resources, and legal regulations. Overall it can be underlined that Artificial Intelligence (AI) affects the business of business.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA PEMASARAN UMKM Lalu Martin Agung Pratama; Yayan Hendayana
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Pemasaran UMKM adalah artikel ilmiah studi pustaka dalam ruang lingkup bidang ilmu. Tujuan artikel ini membangun hipotesis pengaruh antar variabel yang akan digunakan pada riset selanjutnya. Objek riset pada pustaka online, Google Scholar, Mendeley dan media online akademik lainnya. Metode riset dengan library risearch bersumber dari e-book dan open access e-journal. Artikel ini menggunakan analisis deskriptif kualitatif. Hasil artikel ini: 1) Orientasi Kewirausahaan berpengaruh terhadap Kinerja Pemasaran UMKM ; dan 2) Orientasi Pasar berpengaruh terhadap Kinerja Pemasaran UMKM.
PENGARUH BEBAN KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION PADA PEGAWAI PT. PARAGON TECHNOLOGY AND INNOVATION (Studi Kasus Pada SPG Yang Bertugas di Bekasi Timur) Khusnul Dhian Shabira; fahmi sahlan; yayan hendayana
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.280

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh beban kerja dan kepuasan kerja terhadap PT. Paragon Technology And Innovation. Penelitian ini dilakukan dengan menggunakan metedo penyebaran kuesioner sebagai alat pengumpulan data. Sampel penelitian terdiri dari 70 responden yang merupakan SPG PT. Paragon Technology And Innovation yang bertugas di Bekasi Timur. Metode analisis menggunakan metode Regresi Linear Berganda dan Uji Hipotesis. Hasil pengujian terbukti bahwa variable Beban Kerja (X1), Kepuasan Kerja (X2) dan Turnover Intention (Y) berpengaruh secara simultan yang signifikan dengan hasil regresi linear berganda dalam uji F. hasil tersebut diperoleh dari f-hitung lebih besar dari f-tabel (82,122 > 3,13), sedangkan pengaruh parsial yang signifikan melalui uji t. hasil tersebut diperoleh dari nilai t-hitung pada variable Beban Kerja (X1) sebesar 3,450 nilai t-hitung pada variabel Kepuasan Kerja (X2) sebesar 6,060 nilai t-hitung lebih besar dari nilai t-tabel sebesar 1,996. Sehingga variabel independent yaitu Beban Kerja dan Kepuasan Kerja berpengaruh terhadap variabel dependen yaitu Turnover Intention.
PENGARUH ELECTRONIC WORD OF MOUTH DAN SIARAN LANGSUNG TERHADAP MINAT BELI PRODUK SKINCARE SOMETHINC PADA MAHASISWI UNIVERSITAS BHAYANGKARA JAKARTA RAYA (Survei Pada Akun Tiktok Somethinc Official) marisa cantika; Fahmi Sahlan; yayan hendayana
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.286

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh electronic word of mouth dan siaran langsung terhadap minat beli skincare Somethinc pada mahasiswi Universitas Bhayangkara Jakarta Raya. Penelitian ini menggunakan metode kuantitatif dengan menggunakan teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah sebanyak 81 responden dan teknik pengumpulan data menggunakan kuesioner. Pengolahan data yang dilakukan menggunakan software SPSS versi 25. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa : ada pengaruh positif antara electronic word of mouth terhadap minat beli produk skincare somethinc, ada pengaruh positif antara siaran langsung terhadap minat beli produk skincare somethinc dan ada pengaruh positif antara electronic word of mouth dan siaran langsung terhadap minat beli produk skincare somethinc. mempunyai pengaruh sebesar 52,1% sedangkan sisanya 47,9% dipengaruhi oleh variabel lain yang tidak dimasukan dipenelitian ini.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN KARTU SMARTFREN MELALUI KEPUASAN PELANGGAN (Studi Kasus Mahasiswa Fakultas Ekonomi & Bisnis Universitas Bhayangkara Jakarta Raya) Undi Dian Nufrikhat; Yayan Hendayana; Ari Sulistyowati
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.304

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kualitas produk terhadap loyalitas pelanggan kartu Smartfren melalui kepuasan pelanggan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya yang menggunakan kartu Smartfren. Hasil penelitian menunjukkan bahwa citra merek dan kualitas produk memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan baik secara langsung maupun melalui kepuasan pelanggan. Artinya, peningkatan citra merek dan kualitas produk Smartfren dapat meningkatkan kepuasan pelanggan, yang pada gilirannya meningkatkan loyalitas pelanggan. Oleh karena itu, Smartfren perlu terus memperbaiki dan mempertahankan citra merek serta kualitas produk mereka untuk meningkatkan kepuasan dan loyalitas pelanggan.
PENGARUH EMPLOYEE ENGAGEMENT, GAYA KEPEMIMPINAN, DAN PROFESIONALISME TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN SIMANTEP MEDIA GROUP Crist Doohan Ananda Mayki; Fahmi Sahlan; Yayan Hendayana
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.306

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Employee Engagement, Gaya Kepemimpinan dan Profesionalisme karyawan terhadap kinerja dari karyawan tersebut. Penelitian ini menggunakan metode kuantitatif dimana objek yang digunakan merupakan karyawan dari Perusahaan Simantep Media Group. Adapun jumlah sample yang digunakan dalam penelitian ini adalah 54 Responden. Rancangan yang digunakan dalam penelitian ini adalah pengujian hipotesis (hypothesis testing) dengan menggunakan Structural Equitation Model (SEM) – SmartPLS 4.0. Hasil analisis menunjukan bahwa Employee Engagement tidak berpengaruh terhadap Kinerja Karyawan. Gaya Kepemimpinan berpengaruh positif dan signifikan terhadap Kinerja Karyawan. Dan Profesionalisme berpengaruh Positif dan signifikan terhadap Kinerja Karyawan. Maka kesimpulan dari hasil penelitian ini adalah Employee Engagement tidak berpengaruh terhadap Kinerja Karyawan, namun Gaya Kepemimpinan dan Profesionalisme berpengeruh signifikan terhadap Kinerja Karyawan.
Pengaruh Konten Marketing Dan Citra Merek Terhadap Keputusan Pembelian Dengan Dimediasi Minat Beli Pada Pengguna Aplikasi Shopee Adilah Nisrina Ayu Sagita; Intan Natalia; Megan Lituhayu; Tazqiatun Napsiah; Tami Nazua Putri; Yayan Hendayana
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.2721

Abstract

The digital age is evolving quickly right now. The surge in electronic transactions has also caused customers to migrate to online shopping, specifically e-commerce. Customers are interested in purchasing when engaging marketing content is available, and they are also less likely to hesitate when purchasing from well-known brands. This study looks at factors related to content marketing, brand perception, decisions, and purchases that are influenced by purchase intention. Data was gathered via a Google Form survey from 100 respondents. analysis of data with the SEM smartPLS 3.0 program. The study's findings indicate that while brand image has no effect on decisions to buy, marketing content does affect interest and interest in buying influences decisions to buy. Purchase interest is not a mediator between decisions and the impact of marketing information.
The Influence of Product Orientation and Product Innovation on Competitive Advantage Guntur Ade Saputra; Hapzi Ali; Yayan Hendayana
Greenation International Journal of Tourism and Management Vol. 2 No. 2 (2024): (GIJTM) Greenation International Journal of Tourism and Management (June - Agus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i2.191

Abstract

The research aims to determine the relationship between market orientation and competitive advantage, to determine the relationship between product innovation and competitive advantage. The method used in this research is a literature study, by collecting shared information related to the variables discussed. Namely related to product innovation, market orientation, and competitive advantage. This data and information was obtained through electronic media and then analyzed to determine deeper relationships between variables. The results of this research reveal that market orientation has a positive and significant effect on competitive advantage, this means that the better the company is in responding to market orientation, the company's competitive power and advantage will increase. Product innovation has a positive and significant effect on competitive advantage. This means that the more innovative a company is in developing new products or services, the higher the level of competitiveness of the company.
Faktor-Faktor Yang Mempengaruhi Tax Avoidance Dengan Kepemilikan Manajerial Sebagai Pemoderasi Pada Perusahaan Pertambangan Di Bursa Efek Indonesia (BEI) Periode 2015-2019 Alya Zulfa Cahyani; Syahril Djaddang; Mombang Sihite; Yayan Hendayana
AKRUAL : Jurnal Akuntansi dan Keuangan Vol 3 No 1 (2021): AKRUAL : Jurnal Akuntansi dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/akrual.v3i1.1557

Abstract

This study examines the effect of thin capitalization, capital intensity, and fiscal loss compensation on tax avoidance and to examine managerial ownership in moderating the effect of thin capitalization on tax avoidance in mining sector companies listed on the indonesia stock exchange in 2015-2019. This study uses a sample of 35 mining sector companies listed on the indonesia stock exchange for the 2015-2019 period with the sampling technique using the purposive sampling method and the research data using secondary data. Methods data analysis uses moderated regression analysis (mra) with spss 25.0 software. The results of this study indicate that thin capitalization has a positive and significant effect on tax avoidance, while capital intensity has a negative and significant effect on tax avoidance and fiscal loss compensation has no effect on tax avoidance and managerial ownership weakens the effect of thin capitalization on tax avoidance. The control variable, namely roa, has a negative and significant effect on tax avoidance and company size has no effect on tax avoidance.
Sistem Pemberdayaan Masyarakat Melalui Program Digitalisasi UMKM Desa Srimukti Yayan Hendayana; Annisa Azahra Aulia; Doni Ferdinan Irawan; Dyah Pratiwi; Kefas Kristian Telaumbanua; Nadia Putri Iskandar; Nawang Dwi Anjani; Fitriani Thalitha; Rizky Maulana; Septiana Cahyaningrum T.P; Shabina Deanova
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1356

Abstract

Community empowerment is a concept of economic development that encapsulates community values ​​to build a new paradigm in development that is people-centered, participatory. Within this framework efforts to empower communities (empowering) can be studied from 3 (three) aspects: First, ENABLING, namely creating atmosphere that allows the potential of society to develop. Second, EMPOWERING, namely strengthening the potential of the community through concrete steps involving the provision of various inputs and opening up various opportunities that will make the community more empowered. Third, PROTECTING, namely protecting and defending the interests of the weak. Micro, Small and Medium Enterprises or MSMEs are small-scale businesses that involve a limited number of employees and capital. Generally, they operate in various sectors, from trading to manufacturing. MSMEs have several strengths, one of which is the ability to quickly and flexibly respond to local needs. They often provide products or services that suit local preferences. The digitization of MSMEs is the change of conventional business transactions to online. The development of technology and information can be said to have influenced various aspects, including business. The UMKM Digitalization Program includes e-Farming by utilizing digital technology in agriculture to increase production capacity and cost efficiency. e-Commerce includes strengthening capacity in digital marketing and marketing MSMEs to global markets through digital platforms.
Co-Authors Ade Alfarisi Adela Rizkha Adilah Nisrina Ayu Sagita Adler Haymans Manurung Adriyanto , Rhifwan Aji Bimantoro Afif Maulana Ibrahim Afifah, Ni'matul Agus Setyo Pranowo Alfia Dwi Cahyani Alfiandi, Abi Alfin Adam Alya Zulfa Cahyani Amalia, Dianita Nur Andrian Andrian Andryana Mei Evita Sari Angelina Virgilia Putri Deo Anggraini, Rany Anglia Banda Sutomo, Woro Anjarini, Dianita Anna Wijayanti Anna Wijayanti Annisa Azahra Aulia Annisa Puspasari Anom, Sulung Anugerah Dachi ARDIAN, RIFKI Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari ARIS MAULANA Aris Maulana Arya Bayu Sayeti Bambang Karsono Basofi, Gigih Bayu Sayeti, Arya Berliana febrianti Bratamanggala, Rieki Indra Chandra, Jony Chuck Noris Rupelu Cindy Febya Riska Citra Amelia Citra Amelia, Citra Crist Doohan Ananda Mayki Damar Asmarani Damayanti, Endah Suci Dedy Kurniawan Nasution Desi Rosalina Devan Aufadlian Syah Dewi Puspaningtyas Diah Tri Solehati Diana Noviyanti Dianita Anjarini Didin Sjarifudin, Didin Dini Khairiah Dita Pratiwi Dita Pratiwi Djaddang, Syahril Doni Ferdinan Irawan Dunggio, Maryam Dwi Putri Aprillia Dyah Pratiwi El-Kafafi, Siham Ende, Ende Euis Bandawaty Evi Permatasari Fadila Kurniasih Fahmi Sahlan Faizal Rachman Fitriani Thalitha Franco Nero Rupelu Geralda, Hani Gigih Basofi Guntur Ade Saputra Hadita Hadita Hadita, Hadita Halim, Mohd Hani Geralda Hani Hardiyanti Hapsari, Rosma Titis Hapzi Ali Hapzi Ali Hapzi Ali HARI MOEKTIWIBOWO Hasnawati, Risa Hendrick Moses S M Heny Herawati Hindra, Firdaus Hudoyo, Temi Huiser Mangalindung, Giovani Husni Fauzi Ibrahim, Afif Maulana Idel Eprianto Idel Eprianto Iis Mulianingsih Indah Sari Ningrum Indra Samuel Intan Fadhilah S Intan Natalia Isnawati Isnawati Istianingsih Istianingsih, Istianingsih Istianingsih Sastrodiharjo Istianingsih Sastrodiharjo, Istianingsih Ivan Ardiansyah Jocrien Renwarin, Joseph Martinio Joseph Martinio Jocrien Renwarin Juliana K. Farhan Rizki Abdulaziz Kania Rifdah Gunawan Kefas Kristian Telaumbanua Khairiah, Dini Khalishah Ika Putri Kharismatul Ula, Elok Khusnul Dhian Shabira Lailatul Fajriyah Lalu Martin Agung Pratama Layyina Galuh Purnama Leonaldi Hutajulu MA, Muhammad Adil. Maiyona Dannisya Mangalindung, Giovani Huiser Manurung, Gerson Marina Tuku marisa cantika Mariyatul Qibtiyana Martinio Jocrien Renwarin, Joseph Martinio, Joseph Maryam Dunggio Megan Lituhayu Mohammad Fahrizal Mombang Sihite Muhamad Elzan Musyafa Muhamad Ramdan Muhammad Dzaky Mulyawati, Sesi Murti Wijayanti Nabila Salsabila Nadia Putri Iskandar Nasution, Novrihan Leily Navanti, Dovina Nawang Dwi Anjani Neng Siti Komariah Ni Nyoman Sawitri Ni'matul Afifah Nida Fitriyani Nikken Syakira Haq Nisa Nabilla Nopita Riyanti Novia Hanifah Rahma Nur Endah Sabarini Nurlina - Nurlina - Nurul Cahyani Nurul Rahmah Nurulhuda, Elly Soraya Pramesti Nurul Adinda Prayogo, Sulung Anom Putri Mutiara Putri Regita Sari putri, Syalwa widya Qibtiyana, Mariyatul Rachman, Faizal Rahmadani, Meira Rahmat Pramukti Rany Anggraini Renwarin, Joseph M J Rezki Nabilawati Rianto, Muhammad Richo Rido Akbar Ridwan Ridwan Rieki Indra Bratamanggala Rifki Ardian Rifqoturrohmah Risa Hasnawati Riska, Cindy Febya Riyanti, Nopita Rizky Edi Nurdiansyah Rizky Maulana Rusman Rusman Sabarini, Nur Endah Safira Tamiya Putri Sakinah, Sarah Putri Salsabila Taqwaning Afifi Sanjoyo Sanjoyo Saputra, Guntur Ade Sarah Putri Sakinah Sari, Putri Regita Seno Pitoyo, Bayu Septiana Cahyaningrum T.P Sesi Mulyawati Setiawan, Jodi Shabina Deanova Shalsabilla, Mutiara Shihabudin Shihabudin Siska Dwi Novianti Siti Komariah, Neng Solehati, Diah Tri Solichati, Ummy Soraya, Elly Sri Wulandari Sulung Anom Sutendi, Zhakila Syalwa widya putri Syamsudin Syamsudin Tami Nazua Putri Tazqiatun Napsiah Tegar Ramadhan Tengku Riza Zarzani N Thamrin, Djuni Tuku, Marina Undi Dian Nufrikhat Waluyo Dwi Cahyono Waluyo, Ponco Waskito, Meindro Wastam Wahyu Hidayat Wijayanti, Murti Yonatan, Nicky Liane Zuleha, Arisnani