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All Journal IJBE (Integrated Journal of Business and Economics) Perisai : Islamic Banking and Finance Journal MANAJERIAL Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Mediastima Journal of Applied Accounting And Business (JAAB) East Asian Journal of Multidisciplinary Research (EAJMR) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Sustainable Research (FJSR) Jurnal Ilmiah Multidisiplin (JUKIM) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis SENTRI: Jurnal Riset Ilmiah JURNAL ECONOMINA Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Islamic Economics and Business Journal of Artificial Intelligence and Digital Business Cakrawala: Jurnal Pengabdian Masyarakat Global Eduvest - Journal of Universal Studies Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Kreatif dan Inovasi Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Kabar Masyarakat Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Nanggroe: Journal of Scholarly Service Jurnal Bisnis dan Ekonomi Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Journal of Economics and Economic Policy Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting AKRUAL : Jurnal Akuntansi dan Keuangan` KINERJA : Jurnal Ekonomi dan Bisnis J-CEKI Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Yayan Hendayana
Universitas Bhayangkara Jakarta Raya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Pengaruh Konten Marketing Dan Citra Merek Terhadap Keputusan Pembelian Dengan Dimediasi Minat Beli Pada Pengguna Aplikasi Shopee Adilah Nisrina Ayu Sagita; Intan Natalia; Megan Lituhayu; Tazqiatun Napsiah; Tami Nazua Putri; Yayan Hendayana
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.2721

Abstract

The digital age is evolving quickly right now. The surge in electronic transactions has also caused customers to migrate to online shopping, specifically e-commerce. Customers are interested in purchasing when engaging marketing content is available, and they are also less likely to hesitate when purchasing from well-known brands. This study looks at factors related to content marketing, brand perception, decisions, and purchases that are influenced by purchase intention. Data was gathered via a Google Form survey from 100 respondents. analysis of data with the SEM smartPLS 3.0 program. The study's findings indicate that while brand image has no effect on decisions to buy, marketing content does affect interest and interest in buying influences decisions to buy. Purchase interest is not a mediator between decisions and the impact of marketing information.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGANN KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING: (Literature Review Manajemen Sumber Daya Manusia) Yayan Hendayana; Khalishah Ika Putri; Rifqoturrohmah; Iis Mulianingsih; Hani Hardiyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 3 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v3i9.1994

Abstract

Artikel ini menggunakan pendekatan kualitatif untuk mengeksplor pengaruh lingkungan kerja, gaya kepemimpinan, dan kompensasi terhadap kinerja karyawan, yang berfokus pada peran motivasi sebagai variabel intervening. Melalui wawancara mendalam dan analisis konten, penelitian ini bertujuan untuk merinci persepsi, dan pengalaman karyawan dalam konteks dinamika organisasi.Artikel ini menunjukkan bahwa gaya kepemimpinan menawarkan motivasi dan bantuan emosional. personal memiliki dampak yang baik pada motivasi karyawan. Lingkungan kerja yang mempromosikan kolaborasi, saling menghargai, dan perkembangan pribadi juga dianggap fundamental dalam membentuk motivasi. Selain itu, karyawan menilai bahwa sistem kompensasi yang adil dan transparan berpartisipasi signifikan terhadap tingkat motivasi mereka.Motivasi karyawan, yang muncul sebagai tema yeng menonjol dalam pemaparan partisipan, terbukti memainkan tugas penting dalam mempertautkan pengaruh lingkungan kerja, gaya kepemimpinan, dan kompensasi dengan kinerja individu. Motivasi dianggap sebagai pendorong internal yang memungkinkan karyawan melewati tantangan, meningkatkan produktivitas, dan berkontribusi secara positif terhadap tujuan organisasi.Artikel ini memberikan pengetahuan mendalam tentang bagaimana aspek aspek tersebut saling terhubung dalam lingkingan organisasi. Implikasi manajerial melibatkan pemahaman yang lebih baik terhadap kebutuhan psikis karyawan dan bagaimana unit-unit seperti lingkungan kerja, gaya kepemimpinan, dan kompensasi dapat diarahkan untuk memperkuat motivasi dan, akhirnya, meningkatkan kinerja organisasi secara keseluruhan.
Pengaruh Viral Marketing, Desain Produk Melalui Citra Merek sebagai Variable Intervening terhadap Minat Beli Sepatu Aerostreet : Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya Kania Rifdah Gunawan; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4052

Abstract

This research aims to find out whether Brand Image can influence Viral Marketing and Product Design on Purchase Intention in Aerostreet Shoes products at the Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. The method used in this research is a quantitative method. The sample used was 170 respondents and focused on students at the Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. Data analysis techniques use statistical methods with SmartPLS 4.0 software. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Viral Marketing has a positive and significant effect on Purchase Intention, 2). Product Design has a positive and significant effect on Purchase Intention, 3). Viral Marketing has a positive and significant effect on Brand Image, 4). Product Design has a positive and significant effect on Brand Image, 5). Brand Image has a positive and significant effect on Purchase Intention, 6). Brand Image is able to fully mediate Viral Marketing on Purchase Intention, 7). Brand Image is able to fully mediate Product Design on Purchase Intention.
Pengaruh Variasi Produk dan Kepercayaan Pelanggan terhadap Loyalitas Pelanggan Melalui Variabel Intervening Keputusan Pembelian di Grup Order pada Album K-Pop: Studi Kasus pada Fanbase SEVENTEEN Anna Wijayanti; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Riset dan Inovasi Manajemen Vol. 2 No. 3 (2024): Agustus : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v2i3.4053

Abstract

This research aims to find out whether purchasing decisions can influence product variety and customer trust in customer loyalty to SEVENTEEN's K-Pop album. The method used in this research is quantitative. The sample used was 100 respondents and focused only on the SEVENTEEN fanbase. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. The data analysis technique uses the SmartPLS 4.0 software statistical method. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Product variations do not have a positive and significant effect on purchasing decisions, 2). Customer Trust has a positive and significant effect on Purchasing Decisions, 3). Product variety has a positive and significant effect on customer loyalty, 4). Customer Trust has a positive and significant effect on Customer Loyalty, 5). Purchasing Decisions have a positive and significant effect on Customer Loyalty, 6). Purchasing Decisions are not able to fully mediate Product Variations on Customer Loyalty, 7). Purchasing Decisions are able to fully mediate Customer Trust towards Customer Loyalty.
Pengaruh Brand Ambassador dan Flash Sale Terhadap Impulse Buying Consumer di Marketplace Shopee Pada Generasi Z Layyina Galuh Purnama; Yayan Hendayana; Ari Sulistyowati
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 2 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i2.2641

Abstract

This study aims to examine the effect of Brand Ambassadors and Flash Sale on Impulse Buying in the Shopee marketplace. The sampling technique in this study is Generation Z who uses the Shopee application. The instrument for collecting data in this study was a questionnaire with 120 respondents. In this study using multiple linear regression analysis using SPSS 26 software. The results of this study indicate that the Brand Ambassador (X1) and Flash Sale (X2) variables have a significant positive effect on Impulse Buying in the Shopee marketplace. In the coefficient of determination, the brand ambassador and flash sale variables have an effect of 36.4% on impulse buying consumers and the remaining 63.6% is influenced by other variables outside this study.
Pengaruh Suasana Tempat Dan Gaya Hidup Modern Terhadap Keputusan Pembelian Pada Konsumen Coffee Shop: Studi Kasus Pada Etika Coffee Angelina Virgilia Putri Deo; Yayan Hendayana; Ari Sulistyowati
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.748

Abstract

The research article on the Influence of Place Atmosphere and Modern Lifestyle on Purchasing Decisions of Coffee Shop Consumers (Case Study on Coffee Ethics) is research that aims to build a research hypothesis on the influence between variables that will be used in further research. The method of this research article is to use quantitative methods, while the type of research used is descriptive research. The results of this research article are: 1) The influence of atmosphere has a significant influence on purchasing decisions; 2) The influence of modern lifestyle has a significant influence on purchasing decisions; 3) The influence of modern atmosphere and lifestyle has a significant influence on purchasing decisions.
Pengaruh Promosi Dan Electronic Word Of Mouth(E-Wom) Terhadap Keputusan Pembelian Tiket Bioskop Pada Aplikasi TIX ID (Studi Kasus Pada Prodi Manajemen Universitas Bhayangkara Jakarta Raya) Indah Sari Ningrum; Yayan Hendayana; Ari Sulistyowati
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 2 (2024): April : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i2.363

Abstract

This research aims to measure the influence of promotions and electronic word of mouth (E-wom) on the decision to purchase cinema tickets on the TIX ID application (Case study in the management study program at Bhayangkara University, Jakarta Raya). The sampling technique used in this research was students from Bhayangkara University, Jakarta Raya who had used the TIX ID application. The data collection tool in this research used a questionnaire distributed to 110 respondents. The data analysis method used multiple linear regression analysis. The results of this research partially show that promotions have a significant effect on purchasing decisions and Electronic Word of Mouth (E-WOM) has a significant effect on cinema ticket purchasing decisions on the TIX ID application.
SOSIALISASI PENGOLAHAN LIMBAH SISA KONSUMSI MENJADI PUPUK ORGANIK DAN CAIRAN PESTISIDA Yayan Hendayana; Novia Hanifah Rahma; Nikken Syakira Haq; Safira Tamiya Putri; Nabila Salsabila; Intan Fadhilah S; Hendrick Moses S M; Indra Samuel; Chuck Noris Rupelu; Leonaldi Hutajulu; Muhamad Elzan Musyafa
Jurnal Kabar Masyarakat Vol. 1 No. 3 (2023): Agustus : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i3.583

Abstract

Penelitian ditujukan untuk sosialisasi dan penerapan pengolahan limbah sisa konsumsi menjadi suatu hal yang memiliki nilai guna. Berawal dari hasil wawancara dengan bapak ketua RT.001/RW.004 mengenai hanya sebagian kecil warganya yang memanfaatkan TPA, sisanya hanya mengubur, membakar, atau bahkan membuang sampah di aliran sungai. Dalam masalah ini, masyarakat harus berpartisipasi dalam proses pengambilan keputusan, pengelolaan dan pengawasan di bidang pengelolaan sampah. Penelitian dilakukan di RT.001/RW.004 Desa Srimukti, Kecamatan Tambun Utara, Kabupaten Bekasi bekerja sama dengan masyarakat untuk menjalankan kegiatan ini. Hasil menunjukkan bahwa 95% masyarakat turut ikut serta dalam praktik dan hasil dari pengelolaan ini ialah selain memperbaiki lingkungan, memberikan dampak sosial dan pengalaman baru terhadap lingkungan dan juga masyarakat. Dari kegiatan pengelolaan ini diharapkan selanjutnya akan terus dipertahankan dan diterapkan oleh masyarakat.
Pengaruh Sikap Keuangan Dan Literasi Keuangan Terhadap Pengelolaan Keuangan Pribadi Pada Karyawan PT. Mikuni Indonesia Siska Dwi Novianti; Yayan Hendayana; Ari Sulistyowati
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 1 No. 3 (2024): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v1i3.2258

Abstract

This study aims to assess the influence of financial attitude and financial literacy on personal financial management at PT. Mikuni Indonesia. A quantitative research approach was employed, involving a census sampling technique with a total population of 350 respondents. Data were collected through research instruments and analyzed using statistical methods with SPSS software. The findings reveal that: 1) Financial attitude has a positive and significant impact on financial management, 2) Financial literacy has a positive and significant impact on financial management, and 3) Both financial attitude and financial literacy together positively and significantly affect financial management. These results suggest that improving financial attitudes and literacy can enhance personal financial management practices.
Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Melalui Word Of Mouth Pada UMKM Bakso Perintis Bogor Mohammad Fahrizal; Hadita Hadita; Neng Siti Komariah; Dewi Puspaningtyas Faeni; Yayan Hendayana
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 3 (2024): Agustus : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i3.284

Abstract

This study aims to determine whether the Quality of Service Product Quality on Customer Satisfaction Through Word Of Mouth at UMKM Bakso Perintis Bogor. The method used in this study is a quantitative method. The population in this study were consumers at Bakso Perintis customers who live in Perumahan Pura Bojong Gede, Jalan Boulavard Timur Raya, Tajur Halang District, Tajur Halang Village, Bogor, West Java. The use of samples in this study used a non-probability sampling technique with the calculation of the Lemeshow formula, which obtained 100 consumers. Data analysis using Smart PLS 3.0. The analysis methods used are descriptive analysis, validity test, reliability test, r-square test, q-square test and hypothesis test. The results of the study indicate that: 1). Service quality cannot directly affect word of mouth. 2). Product quality cannot directly affect word of mouth. 3). Service quality can affect customer satisfaction. 4). Product quality can affect customer satisfaction. 5). Word of mouth cannot directly affect customer satisfaction. 6). Word of mouth does not mediate service quality on customer satisfaction. 7). Word of mouth does not mediate product quality on customer satisfaction.
Co-Authors Adela Rizkha Adilah Nisrina Ayu Sagita Adler Haymans Manurung Afifah, Ni'matul Agus Setyo Pranowo Alfia Dwi Cahyani Alfiandi, Abi Alya Zulfa Cahyani Amalia, Dianita Nur Andrian Andrian Andryana Mei Evita Sari Angelina Virgilia Putri Deo Anggraini, Rany Anglia Banda Sutomo, Woro Anjarini, Dianita Anna Wijayanti Anna Wijayanti Annisa Azahra Aulia Annisa Puspasari Anom, Sulung Anugerah Dachi ARDIAN, RIFKI Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari ARIS MAULANA Aris Maulana Arya Bayu Sayeti Bambang Karsono Basofi, Gigih Bayu Sayeti, Arya Berliana febrianti Chandra, Jony Chuck Noris Rupelu Cindy Febya Riska Citra Amelia Citra Amelia, Citra Crist Doohan Ananda Mayki Damar Asmarani Damayanti, Endah Suci Dedy Kurniawan Nasution Dewi Puspaningtyas Diah Tri Solehati Diana Noviyanti Dianita Anjarini Didin Sjarifudin, Didin Dini Khairiah Dita Pratiwi Dita Pratiwi Djaddang, Syahril Doni Ferdinan Irawan Dunggio, Maryam Dwi Putri Aprillia Dyah Pratiwi El-Kafafi, Siham Ende, Ende Euis Bandawaty Evi Permatasari Fadila Kurniasih Fahmi Sahlan Fitriani Thalitha Franco Nero Rupelu Geralda, Hani Gigih Basofi Guntur Ade Saputra Hadita Hadita Hadita, Hadita Halim, Mohd Hani Geralda Hani Hardiyanti Hapsari, Rosma Titis Hapzi Ali Hapzi Ali Hasnawati, Risa Hendrick Moses S M Heny Herawati Hindra, Firdaus Hudoyo, Temi Huiser Mangalindung, Giovani Husni Fauzi Ibrahim, Afif Maulana Idel Eprianto Iis Mulianingsih Indah Sari Ningrum Indra Samuel Intan Fadhilah S Intan Natalia Isnawati Isnawati Istianingsih Istianingsih, Istianingsih Istianingsih Sastrodiharjo, Istianingsih Ivan Ardiansyah Jocrien Renwarin, Joseph Martinio Juliana K. Farhan Rizki Abdulaziz Kania Rifdah Gunawan Kefas Kristian Telaumbanua Khairiah, Dini Khalishah Ika Putri Kharismatul Ula, Elok Khusnul Dhian Shabira Lalu Martin Agung Pratama Layyina Galuh Purnama Leonaldi Hutajulu MA, Muhammad Adil. Maiyona Dannisya Mangalindung, Giovani Huiser Manurung, Gerson Marina Tuku marisa cantika Martinio Jocrien Renwarin, Joseph Martinio, Joseph Maryam Dunggio Megan Lituhayu MOEKTIWIBOWO, HARI Mohammad Fahrizal Mombang Sihite Muhamad Elzan Musyafa Muhamad Ramdan Muhammad Dzaky Mulyawati, Sesi Nabila Salsabila Nadia Putri Iskandar Nasution, Novrihan Leily Navanti, Dovina Nawang Dwi Anjani Neng Siti Komariah Ni Nyoman Sawitri Ni'matul Afifah Nida Fitriyani Nikken Syakira Haq Nisa Nabilla Nopita Riyanti Novia Hanifah Rahma Nur Endah Sabarini Nurlina - Nurlina - Nurul Cahyani Nurul Rahmah Nurulhuda, Elly Soraya Pramesti Nurul Adinda Prayogo, Sulung Anom Putri Mutiara Putri Regita Sari putri, Syalwa widya Qibtiyana, Mariyatul Rachman, Faizal Rahmadani, Meira Rahmat Pramukti Rany Anggraini Renwarin, Joseph M J Rezki Nabilawati Rianto, Muhammad Richo Rido Akbar Ridwan Ridwan Rieki Indra Bratamanggala Rifki Ardian Rifqoturrohmah Risa Hasnawati Riska, Cindy Febya Riyanti, Nopita Rizky Edi Nurdiansyah Rizky Maulana Rosalina, Desi Rusman Rusman Sabarini, Nur Endah Safira Tamiya Putri Sakinah, Sarah Putri Salsabila Taqwaning Afifi Sanjoyo Sanjoyo Saputra, Guntur Ade Sarah Putri Sakinah Sari, Putri Regita Seno Pitoyo, Bayu Septiana Cahyaningrum T.P Sesi Mulyawati Setiawan, Jodi Shabina Deanova Shalsabilla, Mutiara Shihabudin Shihabudin Siska Dwi Novianti Siti Komariah, Neng Solehati, Diah Tri Solichati, Ummy Soraya, Elly Sri Lestari Sri Wulandari Sulung Anom Sutendi, Zhakila Syalwa widya putri Syamsudin Syamsudin Tami Nazua Putri Tazqiatun Napsiah Tegar Ramadhan Tengku Riza Zarzani N Thamrin, Djuni Tuku, Marina Undi Dian Nufrikhat Waluyo Dwi Cahyono Waluyo, Ponco Waskito, Meindro Wastam Wahyu Hidayat Wijayanti, Murti Yonatan, Nicky Liane Zuleha, Arisnani