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All Journal IJBE (Integrated Journal of Business and Economics) Perisai : Islamic Banking and Finance Journal MANAJERIAL Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Mediastima East Asian Journal of Multidisciplinary Research (EAJMR) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Formosa Journal of Sustainable Research (FJSR) Jurnal Ilmiah Multidisiplin (JUKIM) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis JURNAL ECONOMINA Safari : Jurnal Pengabdian Masyarakat Indonesia Journal of Islamic Economics and Business Cakrawala: Jurnal Pengabdian Masyarakat Global Nanggroe: Journal Of Scholarly Service Jurnal Manajemen Kreatif dan Inovasi Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Kabar Masyarakat Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Nanggroe: Journal of Scholarly Service Jurnal Bisnis dan Ekonomi Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting AKRUAL : Jurnal Akuntansi dan Keuangan` KINERJA : Jurnal Ekonomi dan Bisnis J-CEKI Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Yayan Hendayana
Universitas Bhayangkara Jakarta Raya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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PENGARUH ORIENTASI KEWIRAUSAHAAN DAN ORIENTASI PASAR TERHADAP KINERJA PEMASARAN UMKM Lalu Martin Agung Pratama; Yayan Hendayana
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 2 (2024): July
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengaruh Orientasi Kewirausahaan dan Orientasi Pasar terhadap Kinerja Pemasaran UMKM adalah artikel ilmiah studi pustaka dalam ruang lingkup bidang ilmu. Tujuan artikel ini membangun hipotesis pengaruh antar variabel yang akan digunakan pada riset selanjutnya. Objek riset pada pustaka online, Google Scholar, Mendeley dan media online akademik lainnya. Metode riset dengan library risearch bersumber dari e-book dan open access e-journal. Artikel ini menggunakan analisis deskriptif kualitatif. Hasil artikel ini: 1) Orientasi Kewirausahaan berpengaruh terhadap Kinerja Pemasaran UMKM ; dan 2) Orientasi Pasar berpengaruh terhadap Kinerja Pemasaran UMKM.
PENGARUH ELECTRONIC WORD OF MOUTH DAN SIARAN LANGSUNG TERHADAP MINAT BELI PRODUK SKINCARE SOMETHINC PADA MAHASISWI UNIVERSITAS BHAYANGKARA JAKARTA RAYA (Survei Pada Akun Tiktok Somethinc Official) marisa cantika; Fahmi Sahlan; yayan hendayana
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.286

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh electronic word of mouth dan siaran langsung terhadap minat beli skincare Somethinc pada mahasiswi Universitas Bhayangkara Jakarta Raya. Penelitian ini menggunakan metode kuantitatif dengan menggunakan teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah sebanyak 81 responden dan teknik pengumpulan data menggunakan kuesioner. Pengolahan data yang dilakukan menggunakan software SPSS versi 25. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa : ada pengaruh positif antara electronic word of mouth terhadap minat beli produk skincare somethinc, ada pengaruh positif antara siaran langsung terhadap minat beli produk skincare somethinc dan ada pengaruh positif antara electronic word of mouth dan siaran langsung terhadap minat beli produk skincare somethinc. mempunyai pengaruh sebesar 52,1% sedangkan sisanya 47,9% dipengaruhi oleh variabel lain yang tidak dimasukan dipenelitian ini.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN KARTU SMARTFREN MELALUI KEPUASAN PELANGGAN (Studi Kasus Mahasiswa Fakultas Ekonomi & Bisnis Universitas Bhayangkara Jakarta Raya) Undi Dian Nufrikhat; Yayan Hendayana; Ari Sulistyowati
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.304

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kualitas produk terhadap loyalitas pelanggan kartu Smartfren melalui kepuasan pelanggan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya yang menggunakan kartu Smartfren. Hasil penelitian menunjukkan bahwa citra merek dan kualitas produk memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan baik secara langsung maupun melalui kepuasan pelanggan. Artinya, peningkatan citra merek dan kualitas produk Smartfren dapat meningkatkan kepuasan pelanggan, yang pada gilirannya meningkatkan loyalitas pelanggan. Oleh karena itu, Smartfren perlu terus memperbaiki dan mempertahankan citra merek serta kualitas produk mereka untuk meningkatkan kepuasan dan loyalitas pelanggan.
PENGARUH EMPLOYEE ENGAGEMENT, GAYA KEPEMIMPINAN, DAN PROFESIONALISME TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN SIMANTEP MEDIA GROUP Crist Doohan Ananda Mayki; Fahmi Sahlan; Yayan Hendayana
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.306

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Employee Engagement, Gaya Kepemimpinan dan Profesionalisme karyawan terhadap kinerja dari karyawan tersebut. Penelitian ini menggunakan metode kuantitatif dimana objek yang digunakan merupakan karyawan dari Perusahaan Simantep Media Group. Adapun jumlah sample yang digunakan dalam penelitian ini adalah 54 Responden. Rancangan yang digunakan dalam penelitian ini adalah pengujian hipotesis (hypothesis testing) dengan menggunakan Structural Equitation Model (SEM) – SmartPLS 4.0. Hasil analisis menunjukan bahwa Employee Engagement tidak berpengaruh terhadap Kinerja Karyawan. Gaya Kepemimpinan berpengaruh positif dan signifikan terhadap Kinerja Karyawan. Dan Profesionalisme berpengaruh Positif dan signifikan terhadap Kinerja Karyawan. Maka kesimpulan dari hasil penelitian ini adalah Employee Engagement tidak berpengaruh terhadap Kinerja Karyawan, namun Gaya Kepemimpinan dan Profesionalisme berpengeruh signifikan terhadap Kinerja Karyawan.
Pengaruh Konten Marketing Dan Citra Merek Terhadap Keputusan Pembelian Dengan Dimediasi Minat Beli Pada Pengguna Aplikasi Shopee Adilah Nisrina Ayu Sagita; Intan Natalia; Megan Lituhayu; Tazqiatun Napsiah; Tami Nazua Putri; Yayan Hendayana
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i1.2721

Abstract

The digital age is evolving quickly right now. The surge in electronic transactions has also caused customers to migrate to online shopping, specifically e-commerce. Customers are interested in purchasing when engaging marketing content is available, and they are also less likely to hesitate when purchasing from well-known brands. This study looks at factors related to content marketing, brand perception, decisions, and purchases that are influenced by purchase intention. Data was gathered via a Google Form survey from 100 respondents. analysis of data with the SEM smartPLS 3.0 program. The study's findings indicate that while brand image has no effect on decisions to buy, marketing content does affect interest and interest in buying influences decisions to buy. Purchase interest is not a mediator between decisions and the impact of marketing information.
Strategy Analysis of Disaster Mitigation for Disability-Friendly (Case Study on Application DIFGANDES by Difagana) Firdaus Hindra; Elok Kharismatul Ula; Yayan Hendayana
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3203

Abstract

One of the effects of climate change is an increase in natural disasters, such as floods and droughts. Therefore, there is disaster mitigation to reduce disaster risk. Analysis of disaster mitigation strategies implemented by Difagana through the disability-friendly DIFGANDES application. This research uses a qualitative approach with a type of descriptive research. Data collection is done with interviews as well as secondary data collection. Test validity using time triangulation, technique. An interview with the head of Difagana, Doddy Kaliri, and an observation of the DIFGANDES application.The DIFGANDES application has a variety of disaster mitigation education features that are disability-friendly. For a deaf friend to read the information briefly, equipped with a picture of the pergamon. There are speakers to inform disabled, mentally ill, and elderly people. For mentally disabled people, it is also easy to read brief information. Weather information around the location is also updated. Introducing the DIFGANDES application to the public, especially the disabled, so that they can obtain hate mitigation information, given the increasingly extreme climate change. This research has not reached the wider public using the application as a result of minimizing the cooperation of disaster rescue villages as well as the cost of treatment or development of a considerable number of applications. The catastrophe caused by climate change is highly risky in many respects, so this research into disability-friendly applications is a novelty in reviewing its mitigation strategies.
The Impact of Climate Change on Indonesia’s Food Security Strategy Undertaken by Bulog in 2023 Gerson Manurung; Istianingsih Sastrodiharjo; Yayan Hendayana
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3204

Abstract

Climate change affects food security because it causes a shift in the rainy or dry season, which greatly affects the pattern and timing of planting food crops. A decrease in agricultural production will trigger an increase in food prices, which in turn will lead to a decrease in household food purchasing power. Bulog, in this case as the party appointed by the government to carry out activities to maintain the Basic Purchase Price for grain, stabilize prices, especially basic prices, distribute rice for social assistance (Bansos) and manage food stocks, has several strategies to overcome this problem. This study aims to identify the impact of climate change on Indonesia's food security strategy undertaken by Bulog in 2023. The research methodology is based on secondary data that includes a literature review of, articles, e-books, open access e-journals, and previous research. The results showed the influence of climate change on the strategy of Bulog in maintaining food security despite declining production by 1) encouraging subsidiaries by Badan Usaha Milik Negara (BUMN) to increase domestic rice production, 2) building 10 rice milling centers, 7 rice processing centers to its logistics, 3) Distribution of rice assistance of 10 kg per month for low-income groups Program, 4) Stabilization of Food Price Supply (Stabilisasi Pasokan Harga Pangan), which supplies more than 1 million tons of rice at a lower price than the market price. The implication of this research is the importance of strategies to increase domestic food production, strengthen food distribution infrastructure, and pay attention to low-income groups in food assistance programs to overcome the impact of climate change on Indonesia's future food security.
The Role of the Green Economy as a Strategy for Improvement Economic Recovery and Multilateral Meira Rahmadani; Istianingsih Sastrodiharjo; Yayan Hendayana
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3207

Abstract

The economic development has the potential to cause negative impacts on theenvironment. Environmental problems that occur urge policies to implement green economy as the most urgent and effective environmental management tool. Methodologically, conceptualizing, implementing, and critiquing the creation of a green economy paradigm towards society leads to the challenge of a global strategy that has the goal of sustainability, poverty alleviation, and inclusion of vulnerable social sectors. The influence of the green economy on the sustainability of life is still in the context of grahita.  The purpose of this research is to determine the effect of the green economy on economic recovery and multilateral problems. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method with the research library comes from e-books and open access e-journals. The results of the study reveal that the application of a green economy is capable of driving national economic recovery as well as problems in the multilateral sector. In order for a green economy to be realized for the country, policy makers must be supported by various parties so that a sustainable green economy is formed. A green economy also contributes to maintaining a healthy environment and shaping ecosystems appropriately for present and future generations.
Determining the Sustainability of Small and Medium Enterprises (SMEs): Application of Information Technology, Innovation and Collaboration Didin Sjarifudin; Yayan Hendayana; Istianingsih
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3290

Abstract

The objective of this composition is to establish a hypothesis concerning the relationship between variables, which may subsequently be employed for subsequent research within the domain of marketing management. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and the journal Sinta. The findings of this study indicate that: 1) The utilization of information technology has a significant impact on the long-term viability of small and medium enterprises; 2) Innovation plays a crucial role in shaping the sustainability of small and medium enterprises; and 3) Collaboration exerts a notable influence on the sustainability of small and medium enterprises. The limitations of the data used in this research make the results less than optimal. This study holds significance for small and medium enterprises as it examines the potential impact of incorporating information technology, innovation, and cooperation on the long-term viability of such businesses.
The Influence of Product Orientation and Product Innovation on Competitive Advantage Guntur Ade Saputra; Hapzi Ali; Yayan Hendayana
Greenation International Journal of Tourism and Management Vol. 2 No. 2 (2024): (GIJTM) Greenation International Journal of Tourism and Management (June - Agus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i2.191

Abstract

The research aims to determine the relationship between market orientation and competitive advantage, to determine the relationship between product innovation and competitive advantage. The method used in this research is a literature study, by collecting shared information related to the variables discussed. Namely related to product innovation, market orientation, and competitive advantage. This data and information was obtained through electronic media and then analyzed to determine deeper relationships between variables. The results of this research reveal that market orientation has a positive and significant effect on competitive advantage, this means that the better the company is in responding to market orientation, the company's competitive power and advantage will increase. Product innovation has a positive and significant effect on competitive advantage. This means that the more innovative a company is in developing new products or services, the higher the level of competitiveness of the company.
Co-Authors Adela Rizkha Adilah Nisrina Ayu Sagita Afif Maulana Ibrahim Afifah, Ni'matul Agus Setyo Pranowo Alfia Dwi Cahyani Alya Zulfa Cahyani Andrian Andrian Andryana Mei Evita Sari Angelina Virgilia Putri Deo Anglia Banda Sutomo, Woro Anjarini, Dianita Anna Wijayanti Anna Wijayanti Annisa Azahra Aulia Annisa Puspasari Anom, Sulung Anugerah Dachi ARDIAN, RIFKI Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari ARIS MAULANA Aris Maulana arisnani zuleha Arya Bayu Sayeti Bambang Karsono Basofi, Gigih Bayu Sayeti, Arya Berliana febrianti Chuck Noris Rupelu Cindy Febya Riska Citra Amelia Citra Amelia, Citra Crist Doohan Ananda Mayki Damar Asmarani Dedy Kurniawan Nasution Dewi Puspaningtyas Diah Tri Solehati Diana Noviyanti Dianita Anjarini Dianita Nur Amalia Didin Sjarifudin, Didin Dini Khairiah Dita Pratiwi Djaddang, Syahril Doni Ferdinan Irawan Dunggio, Maryam Dwi Putri Aprillia Dyah Pratiwi El-Kafafi, Siham Elok Kharismatul Ula Ende, Ende Euis Bandawaty Evi Permatasari Fadila Kurniasih Fahmi Sahlan Firdaus Hindra Fitriani Thalitha Franco Nero Rupelu Gerson Manurung Gigih Basofi Giovani Huiser Mangalindung Guntur Ade Saputra Hadita Hadita Hadita, Hadita Halim, Mohd Hani Geralda Hani Hardiyanti Hapzi Ali Hapzi Ali Hapzi Ali Hendrick Moses S M Heny Herawati Husni Fauzi Ibrahim, Afif Maulana Idel Eprianto Iis Mulianingsih Indah Sari Ningrum Indra Samuel Intan Fadhilah S Intan Natalia Isnawati Isnawati Istianingsih Istianingsih Sastrodiharjo Istianingsih Sastrodiharjo Istianingsih Sastrodiharjo, Istianingsih Ivan Ardiansyah Jocrien Renwarin, Joseph Martinio Joseph Martinio Jocrien Renwarin Juliana K. Farhan Rizki Abdulaziz Kania Rifdah Gunawan Kefas Kristian Telaumbanua Khalishah Ika Putri Khusnul Dhian Shabira Lalu Martin Agung Pratama Layyina Galuh Purnama Leonaldi Hutajulu Maiyona Dannisya Manurung, Gerson Marina Tuku marisa cantika Mariyatul Qibtiyana Martinio, Joseph Maryam Dunggio Megan Lituhayu Meira Rahmadani Mohammad Fahrizal Mombang Sihite Muhamad Elzan Musyafa Muhamad Ramdan Muhammad Dzaky Nabila Salsabila Nadia Putri Iskandar Nasution, Novrihan Leily Navanti, Dovina Nawang Dwi Anjani Neng Siti Komariah Ni Nyoman Sawitri Ni'matul Afifah Nicky Liane Yonatan Nida Fitriyani Nikken Syakira Haq Nisa Nabilla Nopita Riyanti Novia Hanifah Rahma Nur Endah Sabarini Nurlina - Nurlina - Nurul Cahyani Nurul Rahmah Nurulhuda, Elly Soraya Putri Mutiara Putri Regita Sari Qibtiyana, Mariyatul Rahmat Pramukti Rany Anggraini Rezki Nabilawati Rianto, Muhammad Richo Rido Akbar Ridwan Ridwan Rieki Indra Bratamanggala Rifki Ardian Rifqoturrohmah Risa Hasnawati Riska, Cindy Febya Riyanti, Nopita Rizky Edi Nurdiansyah Rizky Maulana Rosma Titis Hapsari Sabarini, Nur Endah Safira Tamiya Putri Salsabila Taqwaning Afifi Sanjoyo Sanjoyo Saputra, Guntur Ade Sarah Putri Sakinah Sari, Putri Regita Seno Pitoyo, Bayu Septiana Cahyaningrum T.P Sesi Mulyawati Setiawan, Jodi Shabina Deanova Shalsabilla, Mutiara Shihabudin Shihabudin Siham El-Kafafi Siska Dwi Novianti Siti Komariah, Neng Solichati, Ummy Soraya, Elly Sri Lestari Sri Wulandari Sri Wulandari Sulung Anom Sutendi, Zhakila Syalwa widya putri Syamsudin Syamsudin Tami Nazua Putri Tazqiatun Napsiah Tegar Ramadhan Tengku Riza Zarzani N Thamrin, Djuni Undi Dian Nufrikhat Waluyo, Ponco Waskito, Meindro Wijayanti, Murti