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All Journal Jurnal Sosiologi Reflektif Jurnal KALAM Kanz Philosophia: A Journal for Islamic Philosophy and Mysticism Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Imtiyaz : Jurnal Ilmu Keislaman Proceedings of Annual Conference for Muslim Scholars Jurnal Partisipatoris Refleksi: Jurnal Filsafat dan Pemikiran Islam At-Tajdid : Jurnal Pendidikan dan Pemikiran Islam Tadarus Tarbawy : Jurnal Kajian Islam dan Pendidikan Media: Jurnal Filsafat dan Teologi SHAKHSIYAH BURHANIYAH : Jurnal Penelitian Hukum Islam Journal of Contemporary Islamic Education DEVELOPMENT : Journal of Community Engagement Jurnal Dekonstruksi Rausyan Fikr: Jurnal Ilmu Studi Ushuluddin dan Filsafat Sanjiwani: Jurnal Filsafat Action Research Journal Indonesia (ARJI) Inisiatif: Jurnal Dedikasi Pengabdian Masyarakat Divinitas Jurnal Filsafat dan Teologi Kontekstual JSE: Jurnal Sharia Economica Jisiera: The Journal of Islamic Studies and International Relations Jurnal Fakta: Forum Aktual Ahwal Al-Syakhsiyah LEADERIA : Jurnal Manajemen Pendidikan Islam Ulil Albab PESHUM Journal of Islamic Philosophy and Contemporary Thought SOCIAL EDU: Jurnal Ilmu Sosial dan Pendidikan As-Sulthan Journal of Education Indonesian Journal of Law and Islamic Law (IJLIL) Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman Al-Qiyadah Advances In Education Journal
Rifqi Khairul Anam
Institut Ahmad Dahlan Probolinggo
Religion Arts Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : jurnal partisipatoris

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The Meaning of Online Shopping Behavior in the Perspective of Jean Baudrillard's Social Logic of Consumption: (Case Study in Surabaya City) Rifqi Khairul Anam; Fareed Ahmad Obaidy
Jurnal Partisipatoris Vol. 7 No. 01 (2025): March
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jp.v7i01.36102

Abstract

This study investigates the social meanings and implications of online shopping behavior in Surabaya, Indonesia, a rapidly urbanizing city with high internet penetration and a growing e-commerce sector. It examines how online shopping is experienced and understood by consumers, moving beyond a purely transactional view to explore its role in shaping social relationships, identities, and cultural practices. Using a qualitative approach, the research draws on in-depth interviews with eighteen regular online shoppers in Surabaya, selected through purposive sampling with the assistance of a key informant who owns an online store. The semi-structured interviews explored participants' motivations, purchasing habits, perceptions of online shopping, and the social context of their online consumption. Thematic analysis was employed, involving iterative coding and interpretation of the interview transcripts to identify recurring patterns and key themes. The findings reveal that online shopping in Surabaya is driven by a complex interplay of factors beyond mere convenience. While the ease and efficiency of online platforms are significant motivators, the study highlights the powerful influence of discounts, promotions, and the visual allure of online marketplaces. These factors often lead to impulse purchases and the acquisition of items driven by "want" rather than "need." Furthermore, the research uncovers the significant role of social comparison and the desire for "newness" in shaping online consumption. Participants expressed a desire to keep up with trends, appear fashionable, and gain social validation through their online purchases. This suggests that online shopping is not simply an individual activity but is deeply embedded in social dynamics and the pursuit of status. The study concludes that online shopping in Surabaya is a multifaceted social practice, reflecting broader trends in consumer culture and the increasing influence of digital platforms on everyday life. It highlights the need for further research into the long-term social, cultural, and psychological consequences of this increasingly prevalent form of consumption.
Co-Authors Abbas, Ibnu Abbas Abdelmajid Idris Mohammad Khalil Abdul Adhim, M. Abdul Ghofur Abimanyu Panurat Adam Rasuli, Moh. Addinul Subhan Adytia Maulana Zidqi , Muhammad Ahmad Yakin Alamsyah Halim Ali, Mahfud Alif Haidir Aziz, M. Alifatur Rodziah, Dinda Almas Kistina, Sabila Alvina, Tahta Amelia, Fita Anam, Saipul Andri Yanto Athar Abdullatif Husain Ayu Kumala, Firda Ayu Saputri, Dinda Basir Hanif, Ahmad Choiriyah, Mahmadatul Choirul Umam, Choirul Darul Ihsan Dasuki, Marum Eka pratiwi, Aisyati Fajar Mustakhim Fajaruddin Himmawan Fareed Ahmad Obaidy Fareed Ahmad Obaidy Faruq Fadhlillah, Fatin Fatahillah, M. Fathy ubaidillah, M. Fatoni Aziz Fauzi Nurjaman Fa’izah Hanifah Firliatul Ilahi, Rani Fitria Fardiani Fitria, Habibatul Fitria, Lailatul Fitriana, Rohmatun Gafur, Abd Habibi , Achmad Habibullah Handoko Hardiansyah, Yayak Holis Majid, Nur Hulwa, Febriana Hisana Huwaida, Nisrina Ilahiyah, Athiyah Imam Abdimullah Al Ishaq Imam Ghozali Imam Sholihin Imam Solihin Intan Fitriani Irawan, Wahyudi Saputra Irfan Ali, Irfan Jannah, Royanatul Karimah, Milla Khodijah Amatulloh Sholihat Khoiriyah Khoiriyah Komariya, Lailatul Lailatul Aulia, Nurul Laili Rohmadhoni Novita Fitri, Noer Lailiyah, Miradatul Lilik Noer Laili Lina Alfiah Ludfi Robiatul Adawiyah M Jadid Khadavi M. Mubin M.Azhari Rasyid M.Fathy ubaidillah Mada Yudha Sasana Mariyatul Kifiyah, Sarifah Maulana Ihsan, Maulana Miswan Mochammad Zainul Arifin Mochammad Zainul Arifin Mohammad Solihin Mubarok Mufthi Azizah, Aulia Muhammad Al Haariz Muhammad As’ad Humam Muhammad Ghufron Muhammad Sholeh Mukarromah, Nafilatul Mutammimah, Siti Nailul Izzah Neneng Nurhayati Nisak, Choirun Nurhayati Nurhayati Nuril Maulida Alfianti, Najwa Nurwahid, Nurwahid Pri Astutik, Imama Putri Nabila, Vania Putriana, Eka Rahmatullah Robiatul Adawiyah Rohma, Allifatur Rohmatin Ramadhani Rohmatun Fitriana Roni Nuryusmansyah Rudianto Rully Agung Firmansyah Sa'adah, Karomatus Sabaruddin Ado Salsabila Makadina, Resfia Samsul Huda Sariroh, Toyiba Sarmita Shofiatul Ulul Hikmah, Fitri Sigit Sugiarto Siti Aisyah Siti Maimunah Sunarsih Suwadi Pranoto SYAIFUL, MOHAMMAD Verawati, Tanti Waahsturi Yanti Yuniarti Yopi Ardila Zahro Maulidiya, Luluk Zahro, Lutfiatuz Zahro, Rofiatus Zaini , Ahmad Ziaul Rahman Baihaqi Zumrotul Badiah