Article Per Year (5 Year)
p-Index From 2021 - 2026
6.379
P-Index
This Author published in this journals
All Journal Jurnal Prima Edukasia Pedagogi : Jurnal Penelitian Pendidikan Jurnal Daya Matematis PYTHAGORAS: Jurnal Program Studi Pendidikan Matematika Al Ishlah Jurnal Pendidikan Union: Jurnal Ilmiah Pendidikan Matematika SCIENCE TECH: Jurnal Ilmiah Ilmu Pengetahuan dan Teknologi Jurnal Analisa PRISMA IndoMath: Indonesia Mathematics Education Journal of Honai Math Pendas : Jurnah Ilmiah Pendidikan Dasar JMM (Jurnal Masyarakat Mandiri) Pedagogik Journal of Islamic Elementary School Journal of Education and Instruction (JOEAI) Jurnal Cendekia : Jurnal Pendidikan Matematika Jurnal Sains Sosio Humaniora Gammath : Jurnal Ilmiah Program Studi Pendidikan Matematika Instructional Development Journal Jurnal Absis : Jurnal Pendidikan Matematika dan Matematika Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN PENDIDIKAN Edunesia : jurnal Ilmiah Pendidikan Range : Jurnal Pendidikan Matematika BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Innovation in Educational and Cultural Research Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Didaktika: Jurnal Kependidikan Jurnal PEKA (Pendidikan Matematika) Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Mosharafa: Jurnal Pendidikan Matematika Cokroaminoto Journal of Primary Education SCIENCE : Jurnal Inovasi Pendidikan Matematika dan IPA Inovasi Kurikulum INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Journal of Educational Development (IJED) Journal of Advanced Sciences and Mathematics Education JURNAL MUARA PENDIDIKAN Journal of Learning and Technology Eduvest - Journal of Universal Studies Indonesian Journal of Humanities and Social Sciences
Sendi Ramdhani
Universitas Terbuka
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

Published : 59 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : international journal of cultural and social science

 1 
EVALUATION OF THE ADIWIYATA SCHOOL PROGRAM IN AN EFFORT TO DEVELOP A PANCASILA STUDENT PROFILE STRENGTHENING PROJECT Fatmawati Hiola; Tita Rosita; Sendi Ramdhani
International Journal of Cultural and Social Science Vol. 6 No. 4 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i4.1176

Abstract

This study aims to analyze the influence of Word of Mouth, Direct Marketing, and Digital Marketing on Brand Awareness through Event Marketing as a mediating variable. The research employs a quantitative approach with survey methods involving 505 respondents. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that all paths in the model are statistically significant. Word of Mouth, Direct Marketing, and Digital Marketing each have a significant direct effect on Event Marketing and Brand Awareness. Moreover, Event Marketing significantly mediates the relationship between the three independent variables and Brand Awareness. These results highlight the importance of integrating communication strategies to effectively build brand awareness through interactive and experiential channels.
Co-Authors Abdul Mujib Afriani Afriani Amalia Sapriati Andri Nurcahyono, Novi Andriani, Farida Andriyani, Setiya Annisa Nurlaela Artanti, Yuli Astri Dwi Jayanti Suhandoko Bachtiar Bachtiar Baehaki, Imam Bahasa Indonesia, Bahasa Indonesia Budi Pratikno, Budi Candini Fatmawati Didi Suryadi Dyah Kusumasari Ela, Neng Fatmawati Hiola Firdaus, Fery Muhamad Fitria Amastini Happy Karlina Marjo Harry Dwi Putra Harry Dwi Putra, Harry Dwi Hartingsih, Hartingsih Hartiningsih Hartiningsih Hasratuddin Hasratuddin Hedi Budiman Hery Widijanto Hidayat, Andi Reza I. Isfarudi Irfan, Ahmad Isfarudi Isfarudi Isnawan, Muhamad Galang Isti Rokhiyah Jalil, Jefri Nurdin Abdul Jalil, R Jefri Nurdin Abdul  Jodi, Sutriyana Karso Karso kiki ratnaning arimbi Kinasih, Dewi Krisnadi, Elang Kurniasih, Mia Kusumastuti, Mimin Nurjhani Laksmini, Margareta Diana Maharani, Arry Rekno Ulta Maman Rumanta Manalu, Meyanti Mery Noviyanti Muhammad Amin Fauzi Muhammad, Guntur Maulana Murip, Dorli Nita Rahayu Novi Andri Nurcahyono Novi Andri Nurchayono Nur Asih Nur Asih, Nur Paillin, Bongga Pannen, Paulina PUJI LESTARI Purwanto, Agus Joko Puryati Puryati Puryati Puryati, Puryati Puspitasari, Kristanti Ambar Rani Sugiarni Razali, Fazilah binti Redo Andi Marta, Redo Andi Resti Haryanti Sidebang Riandi Marisa Rokhiyah, Isti Rovel Lufitos Sembiring, Maximus Gorky Siregar, Khalida Ziah Siti Julaeha, Siti Sri Dewi Nirmala Subiyati, Rini Sudarno Sudarno Sudirman Sufyani Prabawanto, Sufyani Sufyati HS Sugilar Suhandoko, Astri Dwi Jayanti Sumarni Sumarni Syafruddin Syafruddin Syahril Syahril Syaiful Huda Syifa'ana, Sri Wulan Sylvia, Sylvia Tatag Yuli Eko Siswono Then, Yoana Merilla Kurniawan Thesa Kandaga Tian Belawati, Tian Tita Rosita Tri Dyah Prastiti Wakhudin Widyyatun Ni'amah, Ika Wisata, Widya Yarmi, Gusti Yumiati Yustiara, Dana YUYUN ELIZABETH PATRAS, YUYUN ELIZABETH Zai, Derlina