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All Journal Jurnal Pendidikan Matematika dan IPA Jurnal Pengajaran MIPA Jurnal Pengajaran Matematika dan Ilmu Pengetahuan Alam STRATEGIC International Journal of Artificial Intelligence Research Jurnal Analisa PRISMA Journal of Economic, Bussines and Accounting (COSTING) JTAM (Jurnal Teori dan Aplikasi Matematika) Jurnal BIOEDUIN : Program Studi Pendidikan Biologi Teorema: Teori dan Riset Matematika Al-Khwarizmi: Jurnal Pendidikan Matematika dan Ilmu Pengetahuan Alam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika Social, Humanities, and Educational Studies (SHEs): Conference Series de Fermat : Jurnal Pendidikan Matematika Jurnal Mantik Islamika: Jurnal Keislaman dan Ilmu Pendidikan JURNAL LENTERA BISNIS Altasia : Jurnal Pariwisata Indonesia Jurnal Wacana Ekonomi Equals : Jurnal Ilmiah Pendidikan Matematika ASEAN Journal of Community Engagement Jurnal Industri Kreatif dan Kewirausahaan Journal of Economics and Business UBS Jurnal Industri Pariwisata INSECTA: Integrative Science Education and Teaching Activity Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Golden Ratio of Mapping Idea and Literature Format Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL PARADIGMA: Journal of Sociology Research and Education Al-Muyassar: Journal of Arabic Education Research Horizon Journal of Modern Islamic Studies and Civilization Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Papanda Journal of Mathematics and Sciences Research Abdurrauf Journal of Islamic Studies Unnes Journal of Mathematics Education Journal of Nonformal Education MUNAQOSYAH : Jurnal Ilmu Pendidikan dan Pembelajaran International Journal of Learning Media on Natural Science
Wati Susilawati, Wati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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PERAN PERCEIVED AUTHENTICITY DALAM MEMEDIASI STRATEGI STORYTELLING DAN NILAI BUDAYA LOKAL TERHADAP LOYALITAS KONSUMEN DODOL GARUT Sudirman, Sudirman; Susilawati, Wati; Cupiadi, Hedi
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 4 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i4.4429

Abstract

Dodol Garut is a traditional culinary product that represents regional identity and serves as an icon of the creative and tourism industries in West Java. This study aims to examine the mediating role of perceived authenticity in the relationship between storytelling strategies, local cultural values, and consumer loyalty. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that storytelling strategies significantly influence consumer loyalty both directly and indirectly through perceived authenticity. In contrast, local cultural values do not directly affect consumer loyalty but have a significant indirect effect through perceived authenticity. These results highlight that cultural values alone are insufficient to build loyalty unless they are transformed into perceived authenticity through effective narrative communication. This study contributes to culture-based marketing literature by positioning perceived authenticity as a key mediating mechanism in fostering consumer loyalty in traditional culinary products.
PENGARUH KUALITAS LAYANAN DAN DIVERSIFIKASI BISNIS TERHADAP KEPUASAN PELANGGAN MELALUI PENGALAMAN PELANGGAN DENGAN TRUST SEBAGAI MODERASI PADA SPBU Sitorus, Victor Dean Rizky Maulana; Susilawati, Wati; Alamanda, Dini Turipanam
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2208

Abstract

This study aims to analyze the effect of service quality and business diversification on customer satisfaction through customer experience, with trust as a moderating variable at gas stations (SPBU) operated by PT Pangandaran Putra. A quantitative approach was employed using a survey method involving 150 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that service quality and business diversification have a positive and significant effect on customer satisfaction, both directly and indirectly through customer experience. Customer experience is proven to act as a significant mediating variable, while trust has a positive effect on customer satisfaction but shows a negative moderating effect on the relationship between customer experience and satisfaction. These findings highlight that customer satisfaction is not only determined by service quality and business diversification but also by customer experience as a key mechanism, supported by customer trust.
Suatu Desain Bahan Ajar Ethnomatematika Arsitektur Rumah Gadang Melalui Pendekatan Deep Learning Chairani, Amelia; Afifah, Adinda Purnama; Khasanah, Aulia Zakia; Susilawati, Wati; Sholihah, Wildatus
EQUALS: Jurnal Ilmiah Pendidikan Matematika Vol. 8 No. 2 (2025): Inovasi Pembelajaran Matematika Berbasis Teknologi, Kognitif, dan Etnomatematik
Publisher : Program Studi Pendidikan Matematika, FKIP Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/equals.v8i2.2773

Abstract

Penelitian ini bertujuan untuk mengembangkan bahan ajar matematika berbasis etnomatematika dengan mengintegrasikan unsur arsitektur Rumah Gadang Minangkabau melalui penerapan teknologi Deep Learning. Pendekatan ini dirancang untuk mendorong pengalaman belajar yang kontekstual, interaktif, dan adaptif dalam memenuhi kebutuhan beragam siswa sekaligus menumbuhkan kesadaran budaya dalam pendidikan matematika. Penelitian ini menggunakan metode Research and Development (R&D) dengan mengacu pada model Borg dan Gall, yang mencakup tahapan sistematis mulai dari perancangan, pengembangan, hingga validasi. Subjek penelitian terdiri dari 15 siswa SMA, dan validasi ahli dilakukan oleh tiga pakar dalam bidang pendidikan matematika dan teknologi pembelajaran. Hasil validasi menunjukkan skor kelayakan sebesar 90% yang termasuk dalam kategori “sangat valid”. Selain itu, 85% siswa menunjukkan ketertarikan yang tinggi terhadap pendekatan berbasis etnomatematika karena relevansi budayanya, sementara 65% memberikan respon positif terhadap integrasi teknologi Deep Learning. Temuan ini menunjukkan bahwa penggabungan konteks budaya dengan aplikasi teknologi modern dapat secara bermakna meningkatkan pemahaman konseptual siswa terhadap matematika. Secara teoretis, penelitian ini memperkuat kerangka matematika kontekstual sebagai dasar bagi pedagogi yang responsif terhadap budaya. Secara praktis, penelitian ini memberikan wawasan yang berharga bagi pendidik dan pengembang kurikulum dalam merancang bahan ajar yang inklusif, adaptif, dan relevan secara budaya, selaras dengan kemajuan teknologi dan kearifan lokal.
Engagement of Teachers Community in Strengthening Pedagogical Competence Through Technology-Integrated Contextual Teaching and Learning Susilawati, Wati; Sholihah, Wildatus
ASEAN Journal of Community Engagement Vol. 9, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the engagement process of mathematics teachers in improving their pedagogical competence by integrating technology into contextual learning. The integration of technology into the contextual teaching and learning (CTL) approach offers significant opportunities to enhance teacher professionalism. Studies of CTL have shown that such an approach enriches pedagogical competence, strengthens content mastery, and encourages teachers to adapt to digital innovations, develop reflective and analytical practices, and pursue continuous improvement in mathematics teaching. However, many teachers still experience gaps in this technology, particularly in digital literacy, resistance to change, and limited access to adequate facilities and training. This study engaged a community of senior high school mathematics teachers in Bandung, Indonesia, and 56 participants joined the project. The project involved the design and implementation of a digital technology training program to develop learning materials, including teaching modules, electronic learning resources, electronic worksheets (kinesthetic, visual, and auditory), activities for solving non-routine mathematics problems, peer-teaching simulations, and reflective practice. Based on questionnaire, interview, and documentation results, the findings indicate a significant improvement in CTL-based mathematics instruction through technology integration. The evaluation criteria were rated as very good, particularly in the use of AI, AR, ThingLink, and GeoGebra. As a result, this community engagement initiative facilitated the effective implementation of technology-based CTL in enhancing the quality of classroom interaction, conceptual presentation, and student learning motivation, while simultaneously strengthening teachers’ professionalism and their ability to evaluate and refine their teaching practice.
The Use Of Digital Poster Media in The Learning Of Objects in Elementary Schools Susilawati, Wati
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 4 (2021): Social, Humanities, and Educational Studies (SHEs): Conference Series (Special Issue 2
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.302 KB) | DOI: 10.20961/shes.v4i6.70567

Abstract

Saat ini teknologi berkembang pesat dan di gemari oleh banyak kalangan, tidak mengenal usia muda atau tua, semua kalangan saat ini telah mengunakan teknologi masa k ini. Handphone, laptop, dan yang lainnya merupakan beberapa teknologi yang digunakan oleh berbagai macam kalangan. Sehingga seiring berkembangnya teknologi, teknologi masuk ke berbagai bidang kehidupan. Salah satunya bidang Pendidikan. Ada beberapa contoh bentuk dari media pembelajaran visual a) Poster, (b) Komik, (c) Kartun, (d) Peta, (e) Flipchart, (f) Big Book, (g) Kalender Cerita, dan (h) Gambar/foto. Poster digital adalah karya poster dibuat dengan menggunakan program grafis di komputer atau dibuat/ digambar secara manual kemudian dipindai (scanned) atau difoto digital agar berwujud digital. karya poster dibuat dengan menggunakan program grafis di komputer atau dibuat/digambar secara manual kemudian dipindai (scanned) atau difoto digital agar berwujud digital. Poster merupakan media gambar. Dalam dunia pendidikan poster telah mendapat perhatian yang cukup besar sebagai suatu media untuk menyampaikan informasi, saran, pesan dan kesan, ide dan sebagainya. Media pembelajaran poster dikatakan baik apabila memenuhi kriteria-kriteria tertentu, kriteria-kriteria yang mencangkup poster yaitu: 1. Tingkat keterbacaan (readability) 2. Mudah dilihat (visibility) 3. Mudah dimengerti (legibility) 4. Serta komposisi yang baik
Co-Authors A'ini, Nurul Qurrota A, T. Tutut Widiastuti Abdullah, Ridha Adam Malik Adiatma, Dani Afifah, Adinda Purnama Akbari, Rizky Ayu Akmala Hadita alam avrianto Anggraeni, Wini Annissa, Isti Apriani, Syntia Ariany, Riva Lesta Arifah, Raisya Zannuba Arista, Sani Fauziyati Asep Saepuloh Asgarini, Nina Karina Ayigistina, Resa Azkia, M. Naufal Canti, Mutiara Nur Chairani, Amelia Chusni, Minan Cupiadi, Hedi Darmawansyah, M Imam Dhamayanty, Stanny Dini Turipanam Alamanda Elvania, Arinda Fadillah, Aghnia Nurul Fajarwati, Lusy Fajri, Siti Galfanny Rahmanillahi Sabitri Farida, Afifah Nur Fatimah, Rizki Nuraini Fauzi, Rijal Fauziah, Indri Nur Fikri Fahru Roji Firdaus, Deden Iqbal Fudhaili, Achmad Gumilar, Irfan Rizki Gumilar, Rizka Rimadiani Hadi, Aji Prasetya Hamdah, Dida Farida Latipatul Hamdan Sugilar Hamdani, Nizar Alam Handayani, Wulan S Hanifah, Hani Siti Hermina, Tinneke Hidayah, Rahma Maulida Hudal, Pariz Hudal Mutakin Ibnu, Muhamad Ida Nuraida Ida Zuraida, Ida Jayanti, Amel Dwi Jihad, Asep Juariah Juariah Kamila, Evi Nur Kariadinatad, Rahayu Karjadinata, Rahayu Khasanah, Aulia Zakia Kusmiati, Eti Liana, Ai Madani, Risma Rihlah Maoludin, Agus Mardiah, Rd. Kilma Kalimatul Maryam, Siti Rahmi Muhammad Ali Muharam, Husni Muhbib, Muhbib Mulyaningsih, Yeni Muminin, Riyadh Sabilul Nabhani, Irfan Nabila, Elsy Nokialita, Fitri Noura, Athiya Novianti, Dea Nurmastin Nurafifah, Syifa Nur’Afianti, Nur’Afianti Nurdin, Dian Kusmawati Nurhasan, Rohimat Nurilhami, Risma Nurul Hikmah Nurwijayanti Patimah, Pepi Priandini, Silvi Puad, Noor Aimi Binti Mohamad Pujawati, Fitria Puspitawati, Ika Rachmawati, Tika Karlina Rahayu Kariadinata Rahmawati, Shintia Ratna, Ratna Sari Restu, Mawar Sugi Ridwansyah, Risyad Sani Rina Marlina Risma Muhamad Ramdani Rizki, Ria Setiani Habbinnur Romdhon, Mochamad Rosalia, Niki Sa'adah, Noviani Saepudin, Usep Sari, Intan Tenisia Prawita Sarofah, Siti Septiani, Hera Laxmi Devi Setiawan, Rahyuniati Shiddieq, Diqy Fakhrun Sholihah, Wildatus Sholihatunnisa, Leili Sitorus, Victor Dean Rizky Maulana Solihatunnisa, Leili Sopianti, Rineta Arta Mevia Sudirman Sudirman Sufitri, Kanida Arliani Sugilar, Hamda Sumiati, Iis Suseno, Novie Susilawati, E Sutrisna, Teten Syaf, Agus Hikmat Syafaatunnisa, Shopiah Turipanam Alamanda, Dini Wahid, Aji Abdul Wahyuni, Silvy Aulia Widiastuti, T. Tutut Windayani, Neneng Windayanib, Neneng Wufron Wufron Wulandari, Ismi Ayu Yuliani Yuliani