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All Journal Jurnal Teknologi Perikanan dan Kelautan Jurnal Ilmu dan Teknologi Kelautan Tropis Sosiohumaniora Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Kajian Informasi & Perpustakaan Jurnal The Messenger Komuniti : Jurnal Komunikasi dan Teknologi Informasi Jurnal Pemberdayaan Masyarakat Madani (JPMM) DIDAKTIKA TAUHIDI: JURNAL PENDIDIKAN GURU SEKOLAH DASAR Media Ilmu Kesehatan JURNAL PAUD AGAPEDIA Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PENDIDIKAN TAMBUSAI Research and Innovation in Language Learning Jurnal Kreativitas PKM Jurnal Common Jurnal Ilmiah Mandala Education (JIME) Communiverse Jurnal Ilmu Politik dan Komunikasi Jurnal Pelayanan dan Pengabdian Masyarakat (Pamas) Jurnal Untuk Masyarakat Sehat (JUKMAS) Klabat Journal of Nursing Edukids: Jurnal Pertumbuhan, Perkembangan, dan Pendidikan Anak Usia Dini Jurnal Sains Kesehatan Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE International Journal of Educational Research and Social Sciences (IJERSC) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Caraka : Indonesia Journal of Communication GENIUS JOURNAL (General Nursing Science Journal) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Rahmatan Lil’alamin Journal of Community Services (RLA) CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Signal Jurnal Riset Pendidikan dan Pengajaran (JRPP) Jurnal Penelitian Mahasiswa Teknik dan Ilmu Komputer (JUPITER) Bukhori: Kajian Ekonomi dan Keuangan Islam Amal: Jurnal Ekonomi Syariah Bisma : Business and Management Journal Luxury: Landscape of Business Administration Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Cendikia: Jurnal Pendidikan dan Pengajaran Journal of Ageing And Family Siyasah : Jurnal Hukum Tata Negara Jurnal Akuntansi, Perpajakan dan Auditing Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Kajian Budaya dan Humaniora (JKBH) Kabuyutan: Jurnal Kajian Iilmu Sosial dan Humaniora Berbasis Kearifan Lokal
Santi Susanti, Santi
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Journal : Jurnal Kajian Budaya dan Humaniora (JKBH)

 1 
KOMUNIKASI BERMEDIA: PENGELOLAAN PESAN OLEH PENULIS SUNDA DI KOTA BANDUNG: KOMUNIKASI BERMEDIA: PENGELOLAAN PESAN OLEH PENULIS SUNDA DI KOTA BANDUNG Susanti, Santi; Gunawan, Wahyu
Jurnal Kajian Budaya dan Humaniora Vol 6 No 3 (2024): Jurnal Kajian Budaya dan Humaniora (JKBH), Oktober, 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v6i3.267

Abstract

Information conveyed in writing has the power to influence its audience so that writers must be careful in writing the information they convey so as not to cause negative impacts in society. This research aims to reveal the writers' efforts to manage the information that will be conveyed to their readers through the works produced, as well as the moral responsibility that underlies the writers in conveying the writings they make. This research uses a qualitative method with a phenomenological approach. Data collection was conducted through interviews and observations with 8 Sundanese writers in Bandung City, as well as a review of documentation relevant to the research. The results showed that the writers interpreted their writing as a timeline marking the recording of expressions when the writing was produced. Its function is to see the development of the author's mindset and perspective on something he wrote. The moral responsibility that writers carry in the writing they produce, generally aims to maintain the possibility of negative influences from the writing they produce. The moral responsibility is not writing things that disturb society, inviting readers to do good and prevent bad, making writing as a work of writing that educates, informs and entertains, and does not damage, the philosophical truth of Sundanese history, benefits the ummah, keeps the words to be written so as not to poison the community, can accompany many people to grow together, and does not clash with SARA (Ethnicity, Religion, Race, and Intergroup).
PEMASARAN INFORMASI KERAJINAN BAMBU MODERN AMYGDALA BAMBOO Susanti, Santi; Gunawan, Wahyu
Jurnal Kajian Budaya dan Humaniora Vol 7 No 2 (2025): Jurnal Kajian Budaya dan Humaniora (JKBH), Juni 2025
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v7i2.337

Abstract

Industri kreatif, khususnya kerajinan bambu, memegang peran strategis dalam perekonomian Indonesia, namun seringkali terhambat oleh praktik pemasaran tradisional yang terbatas. Penelitian ini bertujuan untuk menganalisis strategi pemasaran informasi yang diterapkan oleh Amygdala Bamboo, sebuah Usaha Mikro, Kecil, dan Menengah (UKM) kerajinan bambu modern yang berhasil beradaptasi dengan dinamika pasar kontemporer. Menggunakan metode kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dengan pemilik Amygdala Bamboo, observasi di lokasi produksi, serta kajian pustaka dan analisis media digital. Hasil penelitian menunjukkan bahwa Amygdala Bamboo berhasil menciptakan model bisnis yang inovatif melalui sinergi antara keahlian desain akademisi dan keterampilan produksi pengrajin lokal di Garut. UMKM ini menerapkan strategi pemasaran terintegrasi yang komprehensif, memanfaatkan saluran online (website, Instagram, marketplace) untuk jangkauan luas dan visual storytelling, serta saluran offline (gerai retail, titip jual, media cetak) untuk membangun kepercayaan dan kredibilitas. Selain itu, Amygdala Bamboo juga menerapkan pemasaran interaktif, internal, diferensiasi produk, konsistensi kualitas, sistem crowdsourcing, dan endorsement public figure. Pemasaran informasi yang dilakukan secara sistematis, baik secara daring maupun luring, terbukti mampu memperluas sosialisasi produk berkualitas tinggi Amygdala Bamboo, memenuhi kebutuhan konsumen yang mencari produk alami dan berkelanjutan, serta mendukung pertumbuhan di pasar domestik dan berpotensi besar di pasar ekspor.
PEMBERDAYAAN MASYARAKAT MELALUI EKONOMI KREATIF AKAR WANGI DI GARUT, JAWA BARAT: PEMBERDAYAAN MASYARAKAT MELALUI EKONOMI KREATIF AKAR WANGI DI GARUT, JAWA BARAT Susanti, Santi; Watu Alam, Pandu
Jurnal Kajian Budaya dan Humaniora Vol 6 No 1 (2024): Jurnal Kajian Budaya dan Humaniora (JKBH), Februari, 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v6i1.193

Abstract

Generally, the creative economy industry starts from small and medium enterprises (SMEs) that grow to become large. The existence of the internet, which was born from the development of information technology, makes it easier for creative SME entrepreneurs to market their products and conduct transactions with consumers. Various online media are utilized so that potential customers are familiar with the products offered, and can directly order without having to visit the store directly. This study aims to reveal the empowerment of local wisdom-based creative economic potential through e-commerce. The research was conducted in Garut with the object of research is Zocha Graha Kriya, Garut Handicraft Center, which empowers the potential of local resources in the form of vetiver, becoming souvenirs for tourists visiting Garut. Using a qualitative research method with a case study approach, this research reveals that Zocha Graha Kriya has succeeded in empowering vetiver as a local potential for the creative economy into works that have aesthetic value and are useful. The potential of local human resources was also successfully empowered so that the results of the local economic potential did not leave Garut. This strategy succeeded in optimizing the utilization of the local potential of the vetiver creative industry into an SME industry managed from-by-and for Garut.
PEMANFAATAN MEDIA ONLINE DALAM PEMASARAN PRODUK KULINER DI PRIANGAN TIMUR: PEMANFAATAN MEDIA ONLINE DALAM PEMASARAN PRODUK KULINER DI PRIANGAN TIMUR Susanti, Santi; Koswara, Iwan
Jurnal Kajian Budaya dan Humaniora Vol 6 No 2 (2024): Jurnal Kajian Budaya dan Humaniora (JKBH), Juni 2024
Publisher : PT. RANESS MEDIA RANCAGE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61296/jkbh.v6i2.229

Abstract

COVID-19 has had a significant impact on aspects of human life in the world. The economic sector is among those affected. Many business people are forced to close their businesses because they cannot produce, due to the lack of purchasing power, including MSMEs. The existence of the internet is a solution to keep the economy running. Many entrepreneurs then utilize social media, as a channel for promoting and marketing their products so that they remain known by potential buyers until the transaction process occurs. This study aims to reveal the efforts of MSME culinary business actors in the East Priangan region, utilizing social media as a promotional and marketing medium, to maintain their business in the COVID-19 pandemic situation. The research methods used are interviews with culinary MSME players in East Priangan, observation, and the use of online data sources obtained through social media. The results showed that social media helped MSME players in the East Priangan region in running their businesses in the COVID-19 situation. Instagram and Whatsapp are most widely used in online sales. Sales through social media are almost equivalent to direct sales. The conclusion of this study is that social media is a solution in increasing the sluggishness of product sales during the COVID-19 pandemic.
Co-Authors Achmad Fauzi Adriansyah, Muhammad Yusuf aida fitria Akhmad Nugraha Alam, Pandu Watu Angelika, Marseli Dwi Annisa Lutfia Apriyani, Dila Asep Suryana ATI SUMIATI, ATI Aurel, Dinda Natasya Baagil, Khodijah Bukman Lian, Bukman Busman Edyar, Busman Dea Fauzia Lestari, Dea Fauzia Deddy Mulyana Dewi Setyaningsih Dian Wardiana Sjuchro Dwi Budi Santoso Dwi Handarini, Dwi Erika Takidah Esih, Suka Etty Gurendrawati, Etty Evi Rosfiantika Fadilah, Tifani Nur Febrianto, Muhammad Riza Hanief Fitri Perdana, Fitri Gustiana, Asep Deni Haris, Nurul Hanifa Hartanto, Mochamad Tri Hasanah, Sumrotul Henny Sri Mulyani Rohayati Heru Sapto Nugroho I Wayan Nurjaya Irsy, Rahmadiani Irzal Effendi iwan koswara, iwan Jimi Narotama Mahameruaji Khairunnisa, Zelfi Khasna, Tri Mei Khotimah, Ulfah Husnul Kismiyati El Karimah Kokom Komariah Krissanya, Nofriska Kurniasari, Harini Dwi Lilis Lisnawati Lilis Puspitasari Mardi Mardi Mardi Martinez, Stepahnie J. Masruroh MASRUROH Maulida, Sopi Meilinda Mogot, Yuni Mohamad Rizan Monoarfa, Terrylina Arvinta muliasar, indah Mulyawan, Putri Salsabila Musthofa Hadi Nasution, Syamsuddin Ali Nikmah, Balqis Nurul Ninis Agustini Damayani Novika, Almira Gitta Nugraha, I Gusti Wayan Albar Nugraha, Teguh Nugroho Susanto Nur Rokhmat Nuramalia Hasanah Nurtania, Yuni Nurtania, Yuni Pebrian, Rizky Petrolis Nusa Perdana, Petrolis Nusa Pinkan, Friska Nabilla Puradiredja, Sena Pasha Purwana E.S., Dedi Purwita, Anis Puspita, Yenny Putri Maulida, Nabila Putri, Fika Rahmatia Qurrati A’inina, Fanny Rachmaniar Rachmaniar Rachmaniar Rahmadi, Rico Tri Rahmiatin, Sitti Rangga Saptya Mohamad Permana Rastina Ratmita, Reksa Anggia Ratna Sariningsih Respati, Dwi Kismayanti Rida Prihatni Roesmelyana, Firza Nazera Rosmiati, Tita Rudiyanto Hartono, Dwiki Salsabila, Afviya Samingan Samingan Sampurno, Seto Aji Sanusi, Anisa Saputra, Sandi Jaya Seftiyana, Devi Sentosa, Hiprolis Sentot Sudarwanto, Albertus Silvana Rachmawati, Tine Sri Mulyani Sri Seti Indriani Sri Zulaihati, Sri Subaeti, Tri Sukaesih Sukaesih Sukaesih, Sukaesih Sulistyoningsih, Hariyani Sumardi . Susi Indriani Suwandi Sumartias Syifaurrohman, Mochammad Angga Teguh Prasetyo Thifalia, Naurah Tri Prartono Tuhana Tuhana Wahono, Puji Wahyu Gunawan Wahyuningsih, Melania Watu Alam, Pandu Wenno, Max Robinson Widayati, Titik Wijayanti, Henny Noor Wijayanti, Heny Noor Wina Erwina Yeni Rachmawati Yuliwarni, Eka Zaki, Nurul Hidayah Mat ‎ ‎, Tomi Agustian