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Himawan Sutanto, Himawan
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Journal : Amwaluna Jurnal Ekonomi dan Keuangan Syariah

 1 
Consumer Perceptions Of Service Quality And Prices Of MSMEs Delivery Services Athar, Handry Sudiartha; Faerrosa, Lady; Sutanto, Himawan
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 1 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i1.11171

Abstract

Consumer perception is very important for business. This study aims to explore consumer perceptions of service quality and prices for MSMEs delivery services. Ten informants in this study are consumers who have used the services. The data analysis carried out is by reducing the results of interviews that are considered relevant, displaying data in the form of data groups that show the dimensions of perception, and drawing conclusions after careful analysis. The results show that consumer perceptions of the quality of MSMEs delivery services are mostly positive. However, in terms of responsiveness, the response time is currently still considered too slow so that it often causes consumer dissatisfaction. This is certainly seen as a weakness for MSMEs and needs to be solved in order to stay in business. This study also found that the use of uniforms by MSME delivery services is also important for consumers. Thus, this can begin to be made a priority by MSMEs to build a positive consumer perception of MSMEs. Meanwhile, the perception of consumers towards the price set by MSMEs is in accordance with consumer purchasing power and the quality of services. Therefore, it is concluded that it is in accordance with the Islamic economy. The results can be used as a reference by MSMEs and large-scale businesses, not only at the location of this study, but also in other regions in evaluating business strategies and developing innovative delivery services that suit consumer needs.
Co-Authors Ade Paranata ADINUGROHO, IWAN Ainil Mardiah Alamsyah, Hilman Alif Rafsanjani, Muhammad Apriyanto, Apriyanto Arifin , Zainal Arini, Gusti Ayu Ariviya Juliantari, Rizka Arkandia, Lalu Dema Athar, Handry Sudiarta Athar, Handry Sudiartha Ayu Arini, Gusti Azizah Hanif, Azizah B. Busaini, B. Baiq Saripta Wijimulawiani Bambang Widarsono Beverly Evangelista Budi, Hasiun Chaidir, Taufiq Dakwah, M Mujahid Deni Iskandar Dewi Endah Fajariana, Dewi Endah Didy Ika Supryadi Diswandi Endang Astuti Fadliyanti, Luluk Faiz, Aiman Fatchuroji, Acep Febriyanto Ferdian, Dani Fuady, Helmy Furkan, Lalu M. Hamidi, Abror Hamzali, Said Harahap, Saidina Malik Ibrahim Hikmat, Rohman Humbang, Purba Hutapea, Meyta Roida R I Gede WD Irpan Pahlepi, Rahman Irwan Irwan Irwan Suriadi Irwandi Iwan Harsono Jalaludin Jalaludin Josman, Lady Faerrosa Judijanto, Loso Juliana Jumaedi, Jumaedi Jumaedi, M. Jundulloh, Muhamad Fikri Kamila, Virjina Karimah, Fadhillah Kartika Devi, Erwina Kurniati Kurniati Kusmayadi, Iwan Lestari, Sinta Puja Lukman Hakim Mahmudin, Tono Mansyur, Sulaiman Ma’ruf, Tisa Layalia Hanifah Merung, Arteurt Yoseph Muhamad Akbar Muhammad Afif Muhammad Dzul Fadlli Muhammad Firmansyah, Muhammad Muhammad Mujahid Dakwah Muhammad Umar Riandi Mujahidi, Khairul Mulawiani, Baiq Saripta Wiji mulyono, edy herman Muslimin Machmud, Muslimin Musu, Junita Trivianty Nainggolan, Elisabeth Noviana, Mikha Nurhaliza, Ellys Panjaitan, Feliks Anggia Binsar Kristian Prima Astuti Handayani Purnama, Isnan Purwati Putra, Taufan Handika Putri, Riska Ananda Rahayu Hasti Komaria, Rahayu Hasti Rishan Adha Ruswandi, Andi Salahudin Salahudin Samuddin, Syurwana Farwita SANTOSO SANTOSO Saputra, Muhammad Dhiddo Rajub Sari, Umi Hestia Siti Fatimah Siti Sriningsih Soraya, Qubaila Fazrin Ega Souisa, Wendy Subhan Purwadinata, Subhan Sudarmanto, Eko Sudiana, Urip Suprapti, Ida Ayu Putri Suryangi, Ramadhan Achmad Tang, Rosdiana Arief Titi Yuniarti, Titi Triyatni, Diandini Utami, Eva Yuniarti Vivin Mahdalena, Vivin Wafik, Ahmad Zaenal Wahidin Wahidin Wibowo, Teguh Setiawan Winarni, Galuh Amelia Yahya, Afif Syarifudin Yulian Taviv Zainul Anwar ZULAIKA, SITI Zuqriefa, Arida Bitanajsha