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Dita Atasa

Universitas Pembangunan Nasional Veteran Jawa Timur

Author-ID : 6599694

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Pelatihan Pembuatan Mi Ayam Organik dari Ubi Ungu kepada KWT Madani di Twelves Organic, Claket, Mojokerto Putri Aeni Erviyanti; Dita Atasa
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.178

Sweet potato is a food crop that is high in carbohydrates. Many people still consume sweet potatoes in their whole form, such as steamed, boiled, baked, or even fried. In fact, sweet potatoes can be processed into high-value products, such as sweet potato noodles. The training was conducted by UPN “Veteran” East Java students to the women of the Madani farmer women's group as a form of community service. The purpose of this community service activity is to increase the added value of organic purple sweet potato commodities into chicken noodles at Twelve's Organic. The methods used are lectures, practice, and evaluation. The training activities and results went well and smoothly. This can be seen from the active participants who participated in the training event according to the timeline that had been made, as well as the discussions during the training.

PEMBERDAYAAN MASYARAKAT MELALUI AGROEDUWISATA DI MULYAHARJA, BOGOR, JAWA BARAT Amanda Ayun Salsabila; Arfiana Dita Arum Sari; Bening Kusumawati; Dita Atasa; Nuriah Yuliati; Dewi Suryani; Rhomi Ardiansyah
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pembuatan artikel ini bertujuan untuk memberikan penjelasan mengenai agroeduwisata organik di Mulyaharja, Bogor, Jawa Barat. Tahapan kegiatan yang dilakukan yaitu: 1) Konsultasi kepada mentor, 2) Penelitian secara mendalam, 3) Pengumpulan bahan. Semakin lama lahan yang digunakan untuk pertanian semakin berkurang, maka mahasiswa atau anak-anak muda wajib memberikan kontribusinya terhadap pengembangan wisata organik yang bertujuan untuk memberikan pemberdayaan pada pengembangan masyarakat (Community Development) agar kehidupan menjadi semakin sejahtera baik dari segi ekonomi maupun lainnya. Adanya wisata edukasi juga mengajarkan kepada generasi muda untuk semakin menggunakan produk-produk pertanian organik dan mengurangi penggunaan bahan kimia, sehingga masyarakat menjadi lebih sehat dalam mengkonsumsi bahan pangan.

The Influence of Perceived Quality and Perceived Risk on Interest in Buying Alfamidi Private Label Products Nurid Dian Ikrimah; Sri Tjondro Winarno; Dita Atasa
Journal of Social Research Vol. 2 No. 5 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i5.1448

A businessman or entrepreneur must be able to read the target market deeply and accurately to maximize sales volume because consumer perception is very influential on the continuity of the business or business and is very difficult to assess. Increased sales volume can greatly benefit from perception, especially if customer testimonials are included. Consumers will assess the quality and danger of private-label goods before making a purchase choice. Customers will choose to buy it if they believe their impression of its quality is high. Conversely, people will decide not to buy an item if they feel that the item has more harm than good. This study was conducted to know how much influence the perceived quality and perceived risk have on purchase intention in alfamidi private label products. The number of samples used was 50 respondents. The sampling technique used is non-probability sampling, with an incidental sampling method. Data collection using a questionnaire. The data analysis technique in this study was to use Partial Least Square with WrapPls 7.0 software. The results of this study indicate that: (a) perceived quality (X1) has a positive and significant effect on Purchase Intention (Y). (b) perceived risk (X2) has a negative and significant effect on Purchase Intention (Y).

THE EFFECT OF ACCELERATOR START-UP PROGRAM ON THE PERFORMANCE OF FOOD AND BEVERAGES START-UP IN INDONESIA Siti Masitoh; Sri Widayanti; Dita Atasa
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 5 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v2i5.147

This study aims to determine the effect of mentoring marketing, accounting, and production on the acceleration start-up program to the performance of the food and beverages start-up in Indonesia. For the Accelererator Start-Up using 3 variable which is mentoring marketing, finance, and production. The research method used is the quantitative analysis using a questionnaire. The number of samples in this study was 31 food and beverages start-up which join Food Start-Up Inovation Accelerator Program in Accelerice Indonesia. This study uses warpPLS software 7.0 to process data to find answers to hypotheses. The research results show that mentoring marketing and production affect the performance but mentoring finance does not affect the performance of the food and beverages start-up which join this program

Budidaya Ikan Nila Merah (Oreochromis SP.) Dengan Teknik Yumina Dan Bumina Sebagai Bisnis Yang Menguntungkan Bagi Masyarakat Arfiana Dita Arum Sari; Dita Atasa; Yana Yana; Asep Syaefuddin; Dewi Suryani; Rhomi Ardiansyah
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.251

Fish is a biological resource in the form of aquatic biota which has the widest number and distribution on earth. The wide distribution of fish supports the large number of species diversity so that it occupies the largest percentage of vertebrate groups. SEAMEO BIOTROP (Southeast Asian Regional Center for Tropical Biology) is a Southeast Asian Ministers of Education’s Organization that provides programs for agricultural students. SEAMEO BIOTROP has several apprenticeship divisions, one of which is Sustainable Urban Agriculture Practitioner (PPB) which studies various problems and solutions to agriculture in the environment urban area. The sub-topic in the internship activities of the PPB division is Red Tilapia (Oreochromis sp.) cultivation with the Yumina and Bumina techniques which can be carried out in urban areas. The activities carried out include: 1. Seeding, 2. Maintenance, 3. Treatment. The purpose of this activity is to provide knowledge, understanding, and skills in cultivating red tilapia properly and correctly so that it can grow and generate large profits at harvest for the community.

Pembuatan Sabun Padat Berbahan Minyak Atsiri Skala Rumah Tangga Bening Kusumawati; Dita Atasa
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.256

Making this soap aims to provide an explanation for making solid soap made from lemon essential oil as an effort to improve community skills and can be applied by the community in the future as a business. Soap making is done by heating coconut oil at a temperature of 800C. Mix 30% NaOH with heated oil until it becomes homogeneous, stirring continuously until the saponification process is perfect. Add the stearic acid which has been dissolved in the alcohol and stir until smooth, add the white sugar and stir again, add the glycerin while stirring, add the foam booster while continuing to stir until the mixture becomes homogeneous. Add coloring and fragrance, namely lemon oil, which is carried out at 400C. Pour the mixture into the mold and let it sit for 15-30 minutes. The soap has hardened and can be removed from the mold. The tests performed were preference, allergy, aroma, color, froth and density tests. The result shows that solid soap has been successfully made, but still requires some further refinement regarding the density and transparency of the soap. With the procedures for making soap and the analytical test that the author described above, new knowledge and skills can be used for the community as well as solid soap business opportunities

PENGARUH SELF ACTUALIZATION DAN GAYA HIDUP HANGOUT TERHADAP KEPUTUSAN PEMBELIAN PADA GENERASI Z DI COFFEE SHOP Alifia Oktaviani Sastra; Nuriah Yuliati; Dita Atasa
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 33 No 2 (2023): Jurnal Agroteksos Agustus 2023
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v33i2.931

Abstrak Banyakanya coffee shop yang bermunculan bagi pengelola harus bisa berinovasi terus agar dapat mempertahankan eksistensi penjualan untuk meningkatkan omsetnya. Tujuan penelitian guna mengetahui pengaruh self-actualization dan gaya hidup hangout terhadap keputusan pembelian di Toko Kopi Bersaudara pada generasi Z. Teknik pengambilan sampel yakni non probability sampling, responden penelitian adalah konsumen yang berkunjung dan pembelian produk di Toko Kopi Bersaudara minimal 2 kali dengan responden berjumlah 100 orang. Penelitian ini menggunakan metode analisis deskriptif kuanitatif. Teknik pengumpulan data memakai kuesioner dengan googleform dengan skala likert 1-4 berjumlah 20 item pernyataan. Setelah data terkumpul kemudian melakukan teknik analisis data. Teknik analisis data memakai SEM PLS (Structural Equation Model Partial Least Square) dengan bantuan SmartPLS. Hasil dari penelitian ini menunjukkan bahwasanya variabel Self-Actualization dan Gaya hidup hangout mempunyai pengaruh signifikan terhadap keputusan pembelian Abstract With the number of coffee shops that have sprung up, managers must be able to continuously innovate in order to maintain the existence of sales to increase their turnover. The purpose of this research is to determine the influence of self-actualization and the hangout lifestyle on purchasing decisions at Toko Kopi Bersaudara on generation Z. The sampling technique is non-probability sampling, research respondents are consumers who have visited and purchased products at Toko Kopi Bersaudara at least twice with a total of 100 respondents. This research uses a quanitative descriptive analysis method. The data collection technique uses a questionnaire on Google Form with a 1-4 Likert scale with 20 statement items. After the data is collected, then carry out data analysis techniques. The data analysis technique uses SEM PLS (Structural Equation Model Partial Least Square) with the help of SmartPLS. The results of this research show that the Self-Actualization and hangout lifestyle variables have a significant influence on purchasing decisions

PENGARUH SEGMENTASI PASAR TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CAFÉ SUPER GLU! RUNGKUT Donny Febrianto; Nuriah Yuliati; Dita Atasa
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 33 No 2 (2023): Jurnal Agroteksos Agustus 2023
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v33i2.933

Super Glu! Merupakan sebuah cafe kekinian dengan nuansa workspace. Café ini menyediakan berbagai berbagai jenis minuman coffee dan non coffee. Tujuan dilakukan penelitian untuk mengidentifikasi karakteristik konsumen dan analisis segmentasi pasar terhadap keputusan pembelian pada cafe super glu!. Teknik pengambilan sampel yaitu non probability sampling, responden penelitian yaitu konsumen yang melakukan transaksi pembelian minuman minimal satu kali pembelian dengan usia 17 tahun keatas, jumlah responden penelitian sebanyak 100 orang. Penelitian ini menggunakan metode analisis deskriptif kuantitatif. Teknik pengumpulan data memakai kuisioner pada googleform dengan skala liker 1-5 dengan jumlah 29 pertanyaan. Setelah data terkumpul kemudian dianalis dengan alat analisis deskriptif dan SEM PLS dengan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa mayoritas konsumen merupakan perempuan mahasiswi yang berusia 23 – 28 tahun dengan berpenghasilan Rp 0 – Rp 1.000.000 sementara Variabel segmentasi geografis, segmentasi psikografis, dan segmentasi perilaku yang memiliki pengaruh signifikan positif terhadap keputusan pembelian konsumen pada Café Super Glu!. Super Glu! Is a contemporary cafe with a sense of workspace. This cafe provides a variety of different types of coffee and non coffee drinks. The purpose of this study was to identify consumer characteristics and market segmentation analysis of purchasing decisions at cafe super glu!. Sampling technique is non probability sampling, the respondents of this study are consumers who make beverage purchase transactions at least one purchase with the age of 17 years and over, the number of research respondents as many as 100 people. This study uses quantitative descriptive analysis method. Data collection techniques using questionnaires on googleform with a scale of 1-5 liker with a total of 29 questions. After the data collected and then analyzed with descriptive analysis tools and SEM PLS (Structural Equation Model Partial Least Square) with SmartPLS application. The results showed that the majority of consumers are female students aged 23-28 years with an income of Rp 0-Rp 1,000,000 while Geographical segmentation, psychographic segmentation, and behavioral segmentation variables that have a significant positive influence on consumer purchasing decisions in Café Super Glu!.

Optimalisasi Potensi UMKM Kampung Kue Rungkut sebagai Upaya Meningkatkan Perekonomian Masyarakat Yulianto, Teguh; Rohman, Nafikur; Atasa, Dita
Sewagati Vol 8 No 5 (2024)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v8i5.1860

Kampung Kue Rungkut merupakan salah satu lokasi wisata kuliner di Kota Surabaya yang sebagian besar warganya mengembangkan UMKM dengan berjualan kue tradisional serta berbagai jajanan lainnya. Pelaksanaan pengabdian masyarakat oleh mahasiswa KKN dari Prodi Agribisnis Universitas Pembangunan Nasional “Veteran” Jawa Timur di Kampung Kue Rungkut didasari oleh hasil analisis bahwa masih terdapat potensi yang dimiliki oleh UMKM belum dikelola secara optimal utamanya pada pemasaran digital. Program pelatihan dan pendampingan yang akan diberikan berupa pelatihan konten video, pelatihan perencanaan konten serta pendampingan pembuatan akun instagram. Pelatihan dilakukan dengan diskusi bersama peserta secara langsung dengan menyertakan Ms. Powerpoint dan leaflet. Pelatihan yang telah dilakukan memberikan dampak positif dilihat dari peningkatan nilai post-test yang diberikan. Harapannya peningkatan pengetahuan ini sejalan dengan peningkatan kompetensi pemasaran digital yang dapat berdampak pada meningkatnya perekonomian masyarakat.

Implementasi Penggunaan Katalog Untuk Strategi Pemasaran Digital Pengembangan Usaha Masyarakat Di Sektor Lahan Gambut Deanisa Herawati Putri; Dita Atasa
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v2i4.1104

Communities around peat restoration lands are still relatively low in welfare. The presence of the Badan Restorasi Gambut dan Mangrove is a new hope in empowering the businesses of the surrounding community groups. The community groups initially still used traditional marketing techniques and did not have promotional tools to introduce their business products. The limited ability to use digital technology is one of the challenges in digital marketing. Empowerment is carried out by providing assistance, especially in the field of marketing with catalogues. The community group catalogue was prepared through several stages, such as planning, data collection, product branding, product photos, catalogue design and publication. The empowerment activities were held for community business groups around BRGM peat restoration areas such as Riau, Jambi, South Sumatra, Central Kalimantan, West Kalimantan, South Kalimantan, and Papua. The purpose of making catalogues is to encourage community group businesses to be known by the wider community.

Co-Authors A., Padma Galuh A.Ibrahim, Hilmi Abidin A., Zainal ABRAR, MUHAMMAD KERIL DYMAL Achmad Syaifulloh Aditya Arief Rachmadhan Agussalim Aileena Solicitor Costa Rica El Chidtian Akbar Hariputra Alamiyah, Syifa Syarifah Alda, Irine Selviana Alfiani, Fina Alifia Oktaviani Sastra Amanda Ayun Salsabila Amir, Indra Tjahaja Ananta Prakoso, Wahyu Tito Angelique Salsabillah Yumna Patricia Natus Anisa, Tania Nur Annisa Rizki Nabila Annisa Vira Widayanti Ardiyanto, Ryan Maulana Arfiana Dita Arum Sari Ariansyah, Junaidi Arika Mardiana Arum, Dewi Puspa Asep Syaefuddin Assyarif, Hilmy Mufid Atika Permata Sari Aulia Nurul Hikmah Baik, Stevi Putri Afdolvina Bening Kusumawati Budiningsih, Faridhatul Ismah Churin’in, Rachma Arsyieta Damayanti, Denia Rista Dea Aji Puspitasari Deanisa Herawati Putri Devianti, Hidayah Nur Imansari DEWI RAHMAWATI Dewi Suryani Dhian Satria Yudha Dhian Satria Yudha Kartika Dita Megasari Dita Megasari Dita Rosyita Diyah Ayu Putri Aprilia Dona Laily Dona Wahyuning Laily Donny Febrianto Eko Nurhadi Elif Putri Anggraini Elisabeth Harmonia Pradita Endang Yektiningsih, Endang Erdin Handika Sumarya Ernik Ernawati Erson, Davina Azalia Fahmila, Nada Alifiyah Fatchur Rozci Feby Triharyanti Fernanda Aurellia Putri Mukhlasin Fetty Tri Anggraeny Fitri, Saidatul Fredella, Femy Atha Gustav Ahmadi Harya, Gyska Indah Hazidan Rifqi, Mohammad Habim Heidy Arviani Hery Toiba Hilmi A. Ibrahim Ida Syamsu Roidah Ika Purnamasari Ilham, Afizh Muhammad Ilmi, Sita Nadtifatul Imawan, Rifanda Indah, Pawana Nur Intan Mega Maharani John Bimasri Jumiatik, Jumiatik Kemuning, Praventiara De Aliyil Rivia Kholifa, Umi Nur Kustini Kustini Lastino, Astrid Fauzia Latif Ahmad Fauzan Leonarddin, Haekal Wisdom Lesanti, Putri Lestari, Maya Dwi Lina Nurlaili , Afina Linc Bellatrix Adhara Lutviana, Hasya Desy Maharani Nur Rokhmah Akhsanti Maulana, Arman Adrian Maulana, Hendra Mayang, Anindya Calista Mubarokah Mubarokah Mubarokah Mubarokah Najiyah, Aliyatul Najwa Tsaniya Anjainah Natus, Angelique Salsabillah Yumna Patricia Netanya Adel Stephanie Ningrum, Putri Nurlita Noor Rizkiyah Novarian Sofoi Caldera Nugraha, Dewi Amira Eka Nuraini, Riza Nuriah Yuliati Nurid Dian Ikrimah Pangestuti, Sofia Rahayu Permana, Akbar Bintang Prasetyo, Fitriano Prasmita Dian Wijayanti Prasmita Dian Wijayanti Prasmita Dian Wijayanti Prasmita Dian Wijayati Priranti, Yessy Risma Putra Astaman Putra, Chrystia Aji Putri Aeni Erviyanti Putri Iswari Dewi Putri Lesanti Putri, Safrina Maharani Raafi Rahmatulloh, Muhammad Akbar Radiv, Bagus Amnur Rahman Fauzi Rahmaniah, Rista Nur Rama, Dimas Aditya Ramadhana, Farrel Athala Ratnasari, Septilia Rhomi Ardiansyah Rifqi, Mohammad Habim Hazidan Rinda Eka Aprilia Adzanis Rita Vita Arsita Rohmah, Eva Noviana Maulanur Rohman , Moh. Fatkhur Rohman, Nafikur Rosita Rosyidah, Laely Rozak Budi Setiawan Rozchi, Fatchur Salsabil, Shofy Salsavira, Nadila Sandy Putra Aryanto Saputri, Hanggita Adwaa Septilia Ratnasari Setiawan, Rozak Budi Setya Wijaya, Riko Shofy Salsabil Siti Masitoh Siti Nurul Laili Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sri Widayanti Sri Widayanti Stephanie, Netanya Adel Subekti, Ferinta Ari Sugiarto Sumarya, Erdin Handika Suroya, Nala Nur Syaiful Khoiri Syarif Imam Hidayat Teguh Yulianto, Teguh Thariq Zinedin Widiansyah Tri Wahyu Nugroho Vanya, Gita Aurellia Vienes Queen Tsamara Wahyu Santoso Widyastuti, Anggraeni Wijayanti, Prasmita Dian Yana Yana Yisti Vita Via Yudha, Dhian Satria Zainal Abidin Achmad

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