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FAKTOR YANG MEMENGARUHI PERMINTAAN KUNJUNGAN KE AGROWISATA BUMI PERKEMAHAN RANCA CANGKUANG DENGAN PENDEKATAN METODE BIAYA PERJALANAN INDIVIDU Yusuf, Ghina Amelia; Ernah, Ernah; Rochdiani, Dini; Wulandari, Eliana; Bagaskara, Fadil
Agricore Vol 10, No 1 (2025): Volume 10 No 1, Juni 2025
Publisher : Departemen Sosial Ekonomi Faperta Unpad dan Perhepi Komisariat Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v10i1.64514

Abstract

AbstrakKabupaten Bandung memiliki objek wisata terbanyak kedua di Jawa Barat. Salah satunya adalah agrowisata Bumi Perkemahan Ranca Cangkuang. Namun, kunjungan wisatawan ke lokasi tersebut mengalami penurunan. Oleh karena itu, penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi permintaan kunjungan dengan menggunakan metode biaya perjalanan individu. Penelitian ini menggunakan desain kuantitatif dengan teknik analisis regresi linear berganda. Pengambilan sampel menggunakan teori Lemeshow dan ditentukan secara accidental sampling, sehingga didapatkan 100 sampel wisatawan. Hasil penelitian menunjukkan bahwa biaya perjalanan, pendapatan, jumlah rombongan, dan jenis kelamin berpengaruh signifikan terhadap permintaan kunjungan. Faktor-faktor ini dapat dijadikan acuan dalam pengelolaan dan pemasaran untuk meningkatkan kunjungan dan keberlanjutan objek wisata tersebut.Kata kunci: Permintaan, kunjungan, metode biaya perjalanan individu, agrowisata.AbstractBandung Regency has the second highest number of tourist attractions in West Java, including the agrotourism site Bumi Perkemahan Ranca Cangkuang. However, visitor numbers to this location have declined. Therefore, this study aims to analyze the factors influencing visitation demand using the Individual Travel Cost Method. The research employs a quantitative design with multiple linear regression analysis. Sampling was conducted using Lemeshow’s theory and accidental sampling technique, resulting in 100 tourist respondents. The results indicate that travel costs, income, group size, and gender significantly affect visitation demand. These factors can serve as important references for management and marketing strategies to increase visits and ensure the sustainability of the tourism site.Keywords: Visit, demand, individual travel cost method, agrotourism.
Minat Beli Konsumen Terhadap Donat di Toko Yuna Bakery Kabupaten Kebumen Jawa Tengah Cahyani, Elisa Happy; Ernah, Ernah; Pardian, Pandi
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 2 (2025): Mei 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i2.18517

Abstract

Tujuan dari penelitian ini adalah untuk menguji bagaimana faktor-faktor seperti kualitas produk, harga, lokasi, dan promosi memengaruhi keinginan konsumen untuk membeli donat dari Yuna Bakery. Kualitas produk, harga, lokasi, dan promosi termasuk di antara variabel-variabel yang disertakan dalam penelitian ini karena dapat memengaruhi minat konsumen untuk melakukan pembelian. Analisis deskriptif menggunakan pendekatan kualitatif adalah metodologi penelitian yang digunakan. Sebanyak 96 responden dipilih untuk sampel penelitian menggunakan metode pengambilan sampel acak dan non-probabilitas. Responden Yuna Bakery diberikan kuesioner, yang menghasilkan data primer. Analisis deskriptif, skala Likert, tabulasi silang, chi square, dan uji kualitas data termasuk di antara metode analisis yang digunakan untuk menjamin validitas dan realibilitas alat penelitian. Temuan penelitian menunjukkan bahwa minat konsumen Yuna Bakery untuk membeli donat dipengaruhi oleh faktor-faktor seperti kualitas produk, harga, lokasi, dan promosi. Hasil ini memberikan informasi kepada Yuna Bakery tentang cara meningkatkan strategi pemasaran mereka untuk menarik lebih banyak pelanggan.
EKONOMI SIRKULAR DAN KETAHANAN PANGAN: PERAN STRATEGIS PEKARANGAN DALAM PERENCANAAN PERDESAAN PARTISIPATIF Yudha, Eka Purna; Saidah, Zumi; Ernah, Ernah; Dina, Resa Ana
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 2 (2025): Mei 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i2.18463

Abstract

Perencanaan perdesaan partisipatif merupakan pendekatan yang mendorong keterlibatan masyarakat dalam mengoptimalkan sumber daya lokal, termasuk pemanfaatan pekarangan untuk ketahanan pangan dan ekonomi sirkular. Penelitian ini dilakukan di Desa Jatiroke, Kecamatan Jatinangor, yang menghadapi berbagai permasalahan, seperti pemanfaatan pekarangan yang belum optimal, rendahnya pengetahuan masyarakat dalam mengelola lahan, serta meningkatnya volume sampah tanpa sistem pengelolaan yang efektif. Melalui metode Problem Based Learning (PBL), penelitian ini mengidentifikasi tantangan yang dihadapi serta menawarkan solusi berbasis partisipasi masyarakat, termasuk edukasi, penyuluhan, serta pendampingan dalam budidaya tanaman pangan dan pengolahan sampah. Hasil penelitian menunjukkan bahwa intervensi berbasis partisipatif meningkatkan kesadaran masyarakat terhadap pemanfaatan pekarangan sebagai sumber pangan sekaligus mengurangi limbah melalui pendekatan ekonomi sirkular. Model ini tidak hanya meningkatkan kemandirian pangan desa tetapi juga mendukung keberlanjutan lingkungan melalui sistem pengelolaan sampah berbasis masyarakat. Diharapkan, pendekatan ini dapat menjadi model dalam pengembangan desa berkelanjutan yang mengintegrasikan aspek ketahanan pangan dan pengelolaan limbah.Kata kunci: perencanaan partisipatif, ketahanan pangan, pekarangan produktif, ekonomi sirkular
PERSEPSI MASYARAKAT TERHADAP KEBERADAAN PERKEBUNAN KELAPA SAWIT PT. PERKEBUNAN NUSANTARA VIII TAMBAKSARI AFDELING SINDANGSARI, SUBANG Zahwa, Maulina; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.9924

Abstract

Indonesia is the country with the largest oil palm plantation in the world. One of the companies that manages oil palm plantations is PT Perkebunan Nusantara (PTPN) VIII Tambaksari afdeling sindangsari plantation, Subang. Before it became an oil palm plantation land, most people planted pineapple crops. After the existence of oil palm plantations, many communities were helped by the economy. However, some communities with farmers' livelihoods have complained that pineapple plantations continue to narrow because they are prepared for oil palm development. Based on these problems, this study aims to describe the characteristics of communities around oil palm plantations and find out the community's perception of the existence of oil palm plantations at PTPN VIII Kebun Tambaksari Afdeling Sindangsari, Subang in terms of social impacts and economic impacts using descriptive analysis and scoring analysis. The method used in this study is quantitative with a type of survey research. The results showed that the company had a positive impact on the communities around the PTPN VIII Kebun Tambaksari oil palm plantation on social impact indicators which included the quality of education, facilities and infrastructure, social values with an average score of 68.08 included in the positive category and economic impact indicators which included labor, new work ventures, and the number of residents and job opportunities with an average score of 71.47 included in the positive category.
ANALISIS KETIMPANGAN WILAYAH KAWASAN BOLAANG MONGONDOW RAYA PROVINSI SULAWESI UTARA Ernah, Ernah
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 10 No. 1 (2025): April 2025
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v10i1.21370

Abstract

Studi ini menggunakan pendekatan kuantitatif dengan menggunakan data sekunder yang dianalisis melalui metode sepertiTipologi Klassen, Indeks Theil, dan Indeks Williamson. Tujuan dari studi ini adalah untuk mengevaluasi tingkat ketidaksamaan regional di wilayah Bolaang Mongondow Raya. Hasil penelitian menunjukkan bahwa sebagian besar wilayah Bolaang Mongondow Raya masih dianggap memiliki tingkat pembangunan yang relatif tertinggal. Selain itu, ketimpangan ekonomi antar kabupaten dan kota meningkat secara bertahap dari tahun 2019 hingga 2023. Untuk mengatasi masalah inefisiensi, pemerintah harus memperkuat rencana pembangunan yang berpusat pada equity dengan meningkatkan investasi di berbagai sektor.
Analisis Kelayakan dan Strategi Bisnis Berkelanjutan Agribisnis Hanjeli: Studi Kasus Koperasi Pantastik, Sumedang Tania, Fransisca Johana; Tridakusumah, Ahmad Choibar; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19608

Abstract

Hanjeli (Coix lacryma-jobi L.) is a local cereal crop with strong potential as an alternative food source and economic commodity rooted in local wisdom. However, the development of hanjeli agribusiness still faces several challenges, such as limited resources, suboptimal marketing strategies, and low public awareness. This study aims to evaluate the economic feasibility and formulate sustainable business strategies for hanjeli agribusiness at the Pantastik Cooperative in Wado, Sumedang. A case study approach was employed, combining a qualitative method using the Sustainable Business Model Canvas (SBMC) framework and a quantitative approach through farm feasibility analysis. The results indicate that the hanjeli business model demonstrates strengths in its value proposition, particularly in delivering eco-social benefits such as farmer empowerment, biodiversity conservation, and environmental preservation. Nevertheless, the model also encounters critical barriers in distribution channels, limited access to capital, and human resource capacity. The feasibility analysis reveals that hanjeli farming is economically viable, with an R/C ratio of 2.4 indicating profitability, and a break-even point (BEP) of 128 kg per production cycle. This study highlights significant opportunities to advance sustainable hanjeli agribusiness through the strategic integration of economic, social, and environmental dimensions. The findings imply the need for collaborative efforts among government stakeholders, cooperatives, the private sector, and communities to strengthen the resilience and sustainability of inclusive local agribusiness systems.
Dinamika Alih Fungsi Lahan Perkebunan Teh di Jawa Barat: Perspektif Sosial, Ekonomi, dan Lingkungan Labida, Lulu; Djuarsa, Febby Firdian; Achmad, Mubarik; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19807

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Land use change in tea plantation areas in West Java is a complex phenomenon influenced by the interaction of various social, economic, and environmental factors. This study aims to identify the driving factors behind tea land conversion through a systematic literature review of reputable scientific publications from 2020 to 2024. Thematic analysis shows that generational shifts among farmers, weak local institutions, short-term economic incentives, market price pressures, ecological degradation due to monoculture practices, and climate change are the dominant drivers of land conversion. The interaction of social, economic, and environmental factors creates reinforcing feedback loops that accelerate land use change. This phenomenon results in trade-offs between short-term income gains and the loss of strategic ecosystem services. The findings highlight the importance of evidence-based spatial planning policies, land conservation incentives, local community empowerment, and the integration of spatial mapping and ecosystem valuation. This study recommends future research to develop predictive models of land conversion using spatial technology and quantitative ecosystem valuation methods to support sustainable tea plantation land protection policies in West Java.
Valuasi Ekologis terhadap Alih Fungsi Lahan Sawah di Kabupaten Bandung, Jawa Barat Achmad, Mubarik; Labida, Lulu; Djuarsa, Febby Firdian; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19808

Abstract

The conversion of rice fields into non-agricultural areas in Bandung Regency has continued to rise in line with rapid urbanization and infrastructure development. This phenomenon not only reduces agricultural land area but also leads to the loss of essential ecosystem services such as food production, water conservation, and carbon sequestration. This study aims to assess the ecological value of converted rice fields through a review of national and international literature and a local case study. This research applies a quantitative descriptive method using a case study approach in Bandung Regency. The valuation technique uses the Market Price Method (MPM) to estimate the economic value of lost food production services due to land conversion. Secondary data were obtained from BPS, the Agricultural Office, and previous studies, and analyzed through ecosystem economic valuation based on market prices and land use changes. The findings indicate that between 2019 and 2024, approximately 2,413 hectares of rice fields were converted. Assuming a rice yield of 5.6 tons/hectare/season, two planting seasons per year, and a dry grain price of Rp7,800/kg, the estimated economic loss in food production services reaches Rp210.8 billion. These results highlight the importance of integrating ecological valuation into spatial planning and farmland protection policies. Recommendations include strengthening land protection regulations, providing ecosystem service-based economic incentives, and improving spatial monitoring systems to prevent unsustainable land conversion.
Pemodelan Strategi Bisnis Desa Wisata Hanjeli Sukabumi Melalui Kerangka Business Model Canvas Putri, Andiani Aulia; Djuwendah, Endah; Noor, Trisna Insan; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19312

Abstract

Local commodity-based tourism villages have the potential to support sustainable tourism by integrating economic value, cultural heritage, and community empowerment. However, many still lack a well-structured business model. This study aims to describe the business model of the Hanjeli Tourism Village in Sukabumi Regency using the Business Model Canvas (BMC) approach. This village promotes hanjeli (Coix lacryma-jobi) as its main attraction through a community-based educational tourism concept. The method used is descriptive qualitative, with data collected through interviews, observation, and documentation. The results show that the tourism village has diverse customer segments, a unique value proposition in the form of hanjeli education and cultural preservation, and utilizes promotional channels such as social media and tourism exhibitions. The village generates revenue from various sources, including educational tourism packages, processed hanjeli products, homestay services, and donation support. Its key resources include the local community, hanjeli crops, and village infrastructure. Key activities involve education, cultivation, product processing, and promotion, supported by partnerships with government institutions, academics, and community groups. This study contributes by demonstrating how the BMC approach can be used to design an integrated business model for tourism villages based on local potential and can serve as a reference for similar tourism village development in other regions.
Kajian Peran E-Commerce terhadap Perluasan Akses Pasar Ekspor Kelapa Sawit Indonesia Ernah, Ernah; Tauladani, Jastitia Arifania; Safitri, Khalisya Rahma; Bhakti, Anneke Lamarsha
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19809

Abstract

Palm oil is one of Indonesia’s key export commodities, contributing significantly to the national economy. However, the expansion of exports continues to face challenges such as limited distribution channels, restricted access to global markets, and a lack of transparency in the supply chain. Amid rapid advancements in digital technology, e-commerce has emerged as a potential solution to address these issues, particularly for downstream products such as crude palm oil (CPO). This study aims to analyze the role of e-commerce in supporting the export of Indonesian palm oil commodities to global markets. The research employs a qualitative-descriptive approach using literature review and secondary data analysis sourced from trade institutions and e-commerce platforms. Content analysis was used to examine relevant documents and data to identify patterns, opportunities, and constraints. The findings indicate that e-commerce contributes to accelerating product promotion, expanding international buyer networks, and improving logistics efficiency and transaction transparency in export activities. Nevertheless, several obstacles remain, including limited digital trade regulations, uneven digital infrastructure across regions, and low digital literacy among agribusiness MSMEs. This study concludes that e-commerce holds considerable potential to enhance the global reach of Indonesia's palm oil exports. Therefore, it is recommended that the government adopt supportive policies, strengthen the capacity of small and medium enterprises, and integrate digital logistics systems at the national level to fully harness the benefits of e-commerce in export development.
Co-Authors Achmad, Mubarik Achmadi, Rafif Rananta Adhi Irianto Mastur, Adhi Irianto Adhitya Yoga Prasetya Adi Nugraha Afifah, Annisa Nashwa Agung Karuniawan Ahmad Choibar Tridakusumah Alawi, Muhammad Ridwan Alfarizi, Muhamad Fadhli Alfret Reynalto Amalia Murnihati Noerrizki Amanda, Audi Amelia Hendra Amrulloh, Sandy Fauzi Anadilla Fahyra Riawan Ananda, Vanya Dina Andanarini M S, Dhian Andhini, Mayva Salwa Putri Angeli, Biru Anggita, Sotya Tresna Apong Sandrawati Arief, Machaty Fellisarah Kobat Asep Mulyana Atmajaya, Lakeyssa Faith Azkanissa, Aqilah Azzahra, Najla Bagaskara, Fadil Barus, Amelta Br Bhakti, Anneke Lamarsha Bobby Rachmat Saefudin Budi Irawan Cahyani, Elisa Happy Daniswara, Muhammad Nadhif Deilla Tsamrotul Fuadah Desy Indra Yani Dewi Rengganis Dhaifina Ghassani Dika Supyandi Dika Supyandi Dini Rochdiani Diva Maurizky Diyanti, Novelyvia Zaneta Djuarsa, Febby Firdian Dwi Agus Riyanto Yonda Dwi Purnomo Dwi Purnomo Edy Subroto Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Endah Djuwendah Eti Suminartika Fadila, Ryan Putra Fadillah, Futri Fauza Fadillah, Khansa Lubna Faizah, Sarah Farasgali, Najma Aulia Faris Maulana Satria Farisa Qisthi Shafara Faruq, Nisa Hanan Al Fikri Nugroho Utomo Fikri, Rasheeda Fitri, Nisa Nurul Fransisca Johana Tania Gunawan, Syahrul Haerusman, Adithya Hanipradja, R.A. Sukma Ayu Hanum, Nayla Nur Alifia Hartono, Choirussahla Aqiilah Hasanah, Anggraeni Mafhul Hasbiansyah, O. Hepi Hapsari Heriyanto, Farizy Rafi Ibrahim, Daffa Muhammad Irfan Muhammad Irfianti, Nasywa Putri Isbandi, Muhammad Izdan Iwan Setiawan Junawinata, M. Gunardi Kamilah, Shofiah Khairiyah, Rahma Adriyani Kusnaedi, Putri Maudi Labida, Lulu Laili Rahayuwati Lucyana Trimo, Lucyana Mahra Arari Heryanto Makarim, Za’faran Mahmud Mathilda Gracia Tanaem Maulana, Muhammad Hasbi Maulana, Rifdi Nur Meisyandi, Irpan Melania Fadillah Muhamad Daffa Reivanza Kuswandi Muhammad Arief Budiman Muhammad Kemalvin Akbar Nugraha Ningrum, Catharina Audrey Nulhakiem, Arsal Nafiz Nur Syamsiyah Nurdijanti, Rahmadevi Nurhakim, Raihan Rizky Nurkhairi, Adinda Nurlaily, Ashifa Pandi Pardian Permata, Anisa Putri Pratama, Intan Prayoga, Muhammad Lazuardi Prisman Andri Lesmana Sihombing Putri, Andiani Aulia Raden Maulidya Khairunnisa Rahma, Najwa Fauzia Rahmannisa, Farsya Yulia Rahmi, Sakinah Aini Ramadhani, Amalia Nurul Rayhan, Muhammad Dzaki Resa Ana Dina Reviana Aulia Rezandel, Faqih Wahdani Riyanto Yonda, Dwi Agus Riyanto, Dwi Agus Rossi Indiarto RY, Dwi Agus Ryandoko, Rifqi Fauzi Nursyaban Sadiyyah, Putri Aulia Safitri, Khalisya Rahma Sakti, Seno Sindhu Salsabila V.P.G.S, Ragilby Izza Salsabila, Nisa Samuel, Kelvin Adrian Firdaus Sara Ratna Qanti Sarianingrat, Gandia Setiawan, Timotius Shella Vidya Pandiangan Siahaan, Emil Morris Gumanti Sihombing, Elisabeth Veronica Sinaga, Artikha Ruth Ckhaeren Seoul Souw, Antonius Sri Fatimah Sudarjat Sudarjat Sudarjat Sudarjat Suganda, Fitri Nur Rohimah Sulistyodewi Nur Wiyono SUPYANDI, DIKA Syariful Mubarok T. Syaiful Azwar Tania, Fransisca Johana Tauladani, Jastitia Arifania Tiara Maharani, Tiara Timotius Setiawan Tresna Kusuma Putri Trisna Insan Noor Tuti Karyani Ulfah Suci Amalia usuf, Ghina Amelia Wijanarko, Nayla Haura Balqis Wipangga, Tova Yanggi, Deren Anmerson Yonda, . Yusuf, Ghina Amelia Zahwa, Maulina Zumi Saidah