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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Kultivasi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmu Keluarga dan Konsumen Jurnal Agribisnis Terpadu Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Ilmu Manajemen dan Akuntansi Terapan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdidas Jurnal Dinamika Sosial Ekonomi Jurnal Agro Dedikasi Masyarakat (JADM) Agrifo: Jurnal Agribisnis Universitas Malikussaleh Scientificum
Ernah, Ernah
Departemen Sosial Ekonomi Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Value Added Analysis of Hanjeli Raw Materials and its Development Strategy at Pantastik Cooperative, Wado, Sumedang Tania, Fransisca Johana; Tridakusumah, Ahmad Choibar; Ernah, Ernah
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26299

Abstract

Hanjeli (Coix lacryma-jobi L.) has potential as a high-value local food crop, yet studies on its value-added potential and business development strategies remain limited. This study aims to analyze the added value of hanjeli and formulate development strategies at Pantastik Cooperative, Wado, Sumedang. A case study approach was applied using mixed methods. The Hayami method was used to measure added value, while SWOT, IFE, EFE, and QSPM analyses were employed to formulate strategic directions. The results of the Hayami analysis show that hanjeli processing generates a value-added ratio of 66.00%, with profits predominantly accruing to the business owner, although the workforce receives a considerable share. The SWOT analysis identified that internal strengths outweigh weaknesses and external opportunities exceed threats. Based on the QSPM analysis, the most recommended strategy is to leverage healthy food trends and government support followed by expanding digital marketing. This research fills a gap in integrated analysis combining value-added assessment and strategic business formulation for underutilized crops like hanjeli. The findings imply that strengthening the value chain, increasing production capacity, and optimizing digital marketing are essential to enhance competitiveness. Effective implementation is expected to position hanjeli as a sustainable agribusiness commodity that contributes to food security, rural economic development, and the welfare of business actors.
Co-Authors Achmad, Mubarik Adhi Irianto Mastur, Adhi Irianto Adhitya Yoga Prasetya Afifah, Annisa Nashwa Agung Karuniawan Ahmad Choibar Tridakusumah Alawi, Muhammad Ridwan Alfarizi, Muhamad Fadhli Amanda, Audi Amrulloh, Sandy Fauzi Ananda, Vanya Dina Andanarini M S, Dhian Andhini, Mayva Salwa Putri Angeli, Biru Arief, Machaty Fellisarah Kobat Atmajaya, Lakeyssa Faith Azzahra, Najla Bagaskara, Fadil Barus, Amelta Br Bhakti, Anneke Lamarsha Bobby Rachmat Saefudin Cahyani, Elisa Happy Daniswara, Muhammad Nadhif Desy Indra Yani Dini Rochdiani Diyanti, Novelyvia Zaneta Djuarsa, Febby Firdian Dwi Purnomo Edy Subroto Eka Purna Yudha Eliana Wulandari Elly Rasmikayati Endah Djuwendah Eti Suminartika Fadillah, Futri Fauza Fadillah, Khansa Lubna Faizah, Sarah Faruq, Nisa Hanan Al Fikri, Rasheeda Fitri, Nisa Nurul Gunawan, Syahrul Haerusman, Adithya Hanipradja, R.A. Sukma Ayu Hanum, Nayla Nur Alifia Hartono, Choirussahla Aqiilah Hasanah, Anggraeni Mafhul Hasbiansyah, O. Hepi Hapsari Heriyanto, Farizy Rafi Ibrahim, Daffa Muhammad Irfan Muhammad Irfianti, Nasywa Putri Isbandi, Muhammad Izdan Iwan Setiawan Junawinata, M. Gunardi Kamilah, Shofiah Kusnaedi, Putri Maudi Labida, Lulu Laili Rahayuwati Lucyana Trimo, Lucyana Makarim, Za’faran Mahmud Maulana, Muhammad Hasbi Maulana, Rifdi Nur Muhammad Arief Budiman Ningrum, Catharina Audrey Nulhakiem, Arsal Nafiz Nurdijanti, Rahmadevi Nurhakim, Raihan Rizky Nurkhairi, Adinda Nurlaily, Ashifa Pandi Pardian Permata, Anisa Putri Pratama, Intan Prayoga, Muhammad Lazuardi Putri, Andiani Aulia Rahma, Najwa Fauzia Rahmannisa, Farsya Yulia Ramadhani, Amalia Nurul Rayhan, Muhammad Dzaki Resa Ana Dina Rezandel, Faqih Wahdani Riyanto Yonda, Dwi Agus Riyanto, Dwi Agus Rossi Indiarto RY, Dwi Agus Ryandoko, Rifqi Fauzi Nursyaban Sadiyyah, Putri Aulia Safitri, Khalisya Rahma Sakti, Seno Sindhu Salsabila V.P.G.S, Ragilby Izza Salsabila, Nisa Samuel, Kelvin Adrian Firdaus Sarianingrat, Gandia Setiawan, Timotius Siahaan, Emil Morris Gumanti Sinaga, Artikha Ruth Ckhaeren Seoul Souw, Antonius Sri Fatimah Suganda, Fitri Nur Rohimah SUPYANDI, DIKA Tania, Fransisca Johana Tauladani, Jastitia Arifania Tiara Maharani, Tiara Trisna Insan Noor Tuti Karyani Wijanarko, Nayla Haura Balqis Wipangga, Tova Yanggi, Deren Anmerson Yonda, . Yusuf, Ghina Amelia Zahwa, Maulina Zumi Saidah