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Literature Review: Online Marketing Activities Towards Increasing The Income of Traditional Market Traders in South Sulawesi Supri; Sahabuddin, Romansyah; Amin, Andi Nurzakiah; Sulolipu, Andi Annisa
Economics and Business Journal (ECBIS) Vol. 2 No. 6 (2024): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i6.194

Abstract

Online marketing is one of the main strategies in increasing business income, including for traditional market traders in South Sulawesi. Although internet penetration in Indonesia, especially in South Sulawesi, continues to grow, many traditional market traders have not utilized digital potential to market their products. This study aims to explore online marketing activities implemented by traditional market traders in Gowa Regency, as well as to analyze their influence on increasing income and the factors that influence their success. Based on literature studies, the use of social media and e-commerce platforms has been shown to increase product visibility and attract more consumers, which in turn can increase sales. However, the adoption of digital technology among traditional market traders is still limited, mainly due to the lack of skills in managing social media accounts and digital platforms. This study uses a qualitative approach with interviews and observation methods of traders in traditional markets in Gowa Regency. The results of the study show that online marketing has a positive influence on increasing trader income, but the level of adoption varies based on factors such as age, education, and business experience. Therefore, digital marketing training and support from the government and trader associations are needed to accelerate the adoption of this technology. This study is expected to provide recommendations for the development of more effective digital marketing strategies for traditional market traders in South Sulawesi, in order to increase competitiveness and strengthen the local economy.
Analysis of Coastal Tourism Development Strategy in Indonesia to Improve Community Economy Yahya, Nurul Fajriah; Sahabuddin, Romansyah; Amin, Andi Nurzakiah; Sulolipu, Andi Annisa
Economics and Business Journal (ECBIS) Vol. 2 No. 6 (2024): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i6.199

Abstract

Coastal tourism plays a crucial role in Indonesia’s economic growth, particularly in enhancing local community welfare. This study aims to analyze effective strategies for developing coastal tourism to improve the community’s economy. Using a qualitative approach, data were collected through interviews, observations, and document analysis in selected coastal tourism areas. The findings reveal that sustainable tourism development, community empowerment, and digital marketing adoption significantly contribute to economic improvement. However, challenges such as inadequate infrastructure, environmental degradation, and policy inconsistencies hinder optimal development. The study suggests a collaborative approach involving government, local communities, and private sectors to establish sustainable and inclusive coastal tourism strategies. Strengthening infrastructure, promoting eco-tourism, and enhancing digital tourism platforms are recommended to maximize economic benefits. These findings provide insights for policymakers and stakeholders to formulate more effective coastal tourism policies in Indonesia.
Case Method Learning in Economic Education: A Way to Enhance Academic Achievement Andi Tenri Ampa; Andi Annisa Sulolipu
Jurnal Pendidikan Ekonomi Vol. 17 No. 2 October 2024
Publisher : Jurusan Ekonomi Pembangunan Fakultas Ekonomi Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/UM014v17i2p199

Abstract

The purpose of this study was to determine whether student learning achievement increases with the case method learning paradigm. The data were collected using using a questionnaire distributed through Google Form. Furthermore, the data was processed using regression analysis. A total of 188 active students of the Economics Education Study Program, Makassar State University were used as samples for this study, selected based on considerable factors. The results showed that the consistency value of the learning achievement variable and indicated that learning achievement has been increased with the involvement of case method learning paradigm. The results of this study support the theory that the use of the case method learning model can improve student learning achievement. The results of this study provide a significant influence on the efforts of educators and institutions to improve student learning outcomes and teaching quality by using more interactive and collaborative teaching methods. Keywords: learning model, case method, learning achievement
Effectiveness of Utilization of Home Yard Land in Supporting Food Availability in Rural Areas Rahman, Abdul; Tawe, Amiruddin; Rakib, Muhammad; Sulolipu, Andi Annisa
Economics and Business Journal (ECBIS) Vol. 2 No. 6 (2024): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i6.190

Abstract

The problem of national food security is something that needs to be addressed sustainably by society and the government, especially in rural areas. To support food availability for the community, land is needed that can be used for food development. One alternative is to use the yard of the house. Home gardens not only function as areas that provide beauty and coolness, but also as productive land that supports national food security by empowering local potential, both in rural and urban areas. Apart from that, the use of the yard also contributes to improving the family's economy. This research aims to examine the characteristics of residents regarding the use of homestead land in rural areas, analyze their utilization patterns, and assess the effectiveness of using homestead land in supporting food availability. The data in this research were analyzed using an experimental method, which involved initial measurements (pre-test), providing treatment in the form of guidance or direction regarding land use, and follow-up measurements (post-test). The research sample was selected using the snowball sampling method, namely a sampling technique based on individual networks. The research results show that the use of yard land is effective in supporting food availability. This is shown by the respondent's answer score on the program effectiveness variable, which is in the range of 50-100%, so it is included in the effective category
PENERAPAN THINK PAIR SHARE DALAM MENINGKATKAN HASIL BELAJAR DAN POLA INTERAKSI SISWA PADA UPT SPF SD INPRES KAMPUS IKIP KECAMATAN RAPPOCINI KOTA MAKASSAR Ramliah; Ilyas Thamrin; Andi Annisa Sulolipu
Journal Governance and Politics (JGP) Vol 3 No 2 (2023): Journal Governance and Politics (JGP)
Publisher : IISIP YAPIS Biak

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rendahnya hasil belajar dan pola interaksi siswa dipengaruhi oleh banyak faktor salah satunya adalah penerapan model pembelajaran yang kurang bervariasi dalam proses pembelajaran. Penelitian ini bertujuan untuk mendeskripsikan penerapan model pembelajaran think pair share dalam pembelajaran IPS dapat meningkatkan hasil belajar siswa dan pola interaksi siswa Kelas V di UPT SPF SD Inpres Kampus IKIP Kecamatan Rappocini Kota Makassar. Jenis penelitian ini adalah penelitian tindakan kelas (Classroom Action Research) yang terdiri dari beberapa tahap yaitu perencanaan, pelaksanaan tindakan, observasi, evaluasi, dan refleksi. Subjek dalam penelitian ini adalah siswa kelas V di UPT SPF SD Inpres Kampus IKIP Kecamatan Rappocini Kota Makassar sebanyak 30 orang yang terdiri dari 20 siswa laki-laki dan 10 siswa perempuan. Teknik pengumpulan data dalam penelitian ini dikumpulkan dengan menggunakan metode observasi, dan tes yang selanjutnya dianalisis secara deskriptif. Teknik analisis data yang diperoleh dianalisis secara kualitatif dan kuantitatif. Data yang diperoleh dari observasi dianalisis secara kualitatif, sedangkan data mengenai hasil belajar dan pola interaksi siswa dianalisis secara kuantitatif dengan menggunakan statistik deskriptif, teknik analisis secara kuantitatif digunakan teknik kategorisasi. Indikator keberhasilan dalam penelitian tindakan kelas ini adalah terjadinya peningkatan skor rata-rata hasil belajar IPS dan pola interaksi siswa pada kelas V pada UPT SPF SD Inpres Kampus IKIP pada tiap siklus dan mencapai ketuntasan klasikal ≥80%. Adapun Kriteria Ketuntasan Minimal (KKM) untuk mata pelajaran IPS adalah 70. Apabila banyaknya siswa yang memperoleh nilai ≥ 70 telah mencapai 80% maka dapat dikatakan bahwa hasil belajar IPS dan pola interaksi siswa di kelas tersebut tuntas secara klasikal.
The Influence of Business Incubators on Entrepreneurial Economy in Makassar City, Makassar District East bara-baraya village Muhammad Qadafi Zulkarnain; Amiruddin Tawe; Muhammad Rakib; Andi Annisa Sulolipu
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 4 (2025): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v2i4.335

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In recent decades, entrepreneurship has become one of the main pillars of economic development, especially in developing countries such as Indonesia. Makassar City, as one of the economic centers in Eastern Indonesia, has an important role in encouraging the growth of the small and medium enterprise (SME) sector. One of the efforts made by the government and various institutions is to develop a Business Incubator Program, which aims to accelerate the growth of entrepreneurs through educational support, training, and guidance. In Makassar District, Bara-Baraya Timur Village, the development of local entrepreneurs is getting more attention. Business incubators in this area offer programs to help local entrepreneurs develop business skills, increase access to capital, and open wider networks. Although business incubators have proven successful in various countries, their implementation in each region can certainly provide different results, depending on the characteristics of the economic and social environment. In Bara-Baraya Timur Village, there are several challenges faced by one of the local entrepreneurs interviewed by the researcher, such as lack of management skills, and increasingly tight competition. Therefore, the researcher decided to conduct further research on “The influence of business incubators on the entrepreneurial economy in Makassar City, Bara-Baraya Timur Village”.
PELATIHAN PENGGUNAAN KECERDASAN BUATAN UNTUK PENINGKATAN KUALITAS PENULISAN ILMIAH PADA MAHASISWA S2 UNIVERSITAS NEGERI MAKASSAR Rosmayanti, Vivit; Sulolipu, Andi Annisa; Ram, St. Wijdanah; Ridwan, Nurul Haeriyah
Journal of Community Empowerment Vol 4, No 1 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i1.31425

Abstract

ABSTRAK Munculnya teknologi kecerdasan buatan (AI) merupakan perhatian khusus bagi pengajaran dan pendidikan yang fokus pada penulisan ilmiah. Banyak mahasiswa yang gagal memahami konsep teknik aplikasi AI untuk menyusun tulisan mereka. Oleh karena itu, kegiatan ini bertujuan untuk melatih mahasiswa mengenai penerapan AI yang tepat dan etis dalam penulisan ilmiah. Tahapan kegiatan dimulai dari koordinasi awal antara tim pelaksana dan mitra institusi untuk menyusun rencana kerja, dilanjutkan dengan pemetaan kebutuhan peserta melalui survei, pengembangan materi pelatihan yang sesuai dengan latar belakang peserta, serta sosialisasi kegiatan. Pelaksanaan kegiatan dilakukan melalui workshop interaktif selama dua hari yang mencakup sesi kuliah, praktik langsung, diskusi etika AI, dan klinik penulisan. Setelah pelaksanaan, dilakukan evaluasi melalui kuesioner kepuasan dan pengumpulan tugas akhir peserta. Monitoring dilanjutkan dengan pendampingan penulisan serta evaluasi hasil tulisan yang telah disempurnakan menggunakan AI. Hasil kegiatan menunjukkan bahwa 70,6% peserta merasa sangat puas dan 29,4% lainnya merasa puas dengan pelatihan. Sebanyak 94,1% peserta berencana akan mengimplementasikan AI dalam penulisan ilmiah mereka. Hasil ini menunjukkan bahwa pelatihan ini berhasil tidak hanya dalam meningkatkan keterampilan menulis mahasiswa, tetapi juga dalam membentuk perspektif etis terkait plagiarisme. Oleh karena itu, pelatihan ini telah efektif, dengan dampak positif yang diharapkan dapat diterapkan dalam berbagai inisiatif pendidikan di masa mendatang.Kata kunci: Kecerdasan Buatan; Penulisan Ilmiah; Pelatihan Mahasiswa; Etika Akademik; Peningkatan Kualitas.ABSTRACTThe emergence of artificial intelligence (AI) technology has become a major concern in education, especially in academic writing. Many students struggle to understand the concepts and techniques of applying AI in their writing. Therefore, this program aimed to train students on the proper and ethical use of AI in scientific writing. The activity began with coordination between the implementing team and institutional partners to develop a work plan, followed by a needs assessment survey, development of training materials tailored to participants’ academic backgrounds, and dissemination of the program. The implementation stage included a two-day interactive workshop involving lectures, hands-on practice, discussions on AI ethics, and a writing clinic. After the training, evaluation was carried out through participant satisfaction questionnaires and submission of revised academic writing tasks. Monitoring continued with mentoring and assessment of final papers enhanced using AI. The results showed that 70.6% of participants were very satisfied, and 29.4% were satisfied with the training. Additionally, 94.1% of participants expressed their intention to implement AI in their future academic writing. These results indicate that the training was successful not only in improving students’ writing skills but also in shaping their ethical perspectives on plagiarism. Thus, the training proved to be effective, with positive impacts expected to be applied in future educational initiatives.Keywords: Artificial Intelligence; Scientific Writing; Student Training; Academic Ethics; Quality Improvement.
Strategic Role Of Women In Preserving Culture And Enhancing Family Economy Andi Annisa Sulolipu; Andi Tenri Ampa
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1902

Abstract

This study aims to examine the extent to which women can preserve the cultural heritage of weaving and enhance family economy. This research employs a qualitative approach with a phenomenological perspective. Data collection is done through observation, in-depth interviews, and documentation. Data analysis follows a four-step process: data collection, data reduction, data presentation, and conclusion drawing. The validity test of the data includes: (1) data credibility, (2) transferability (external validation/generalization), (3) dependability (reliability), and (4) confirmability (objectivity). The results of the study indicate that women play a crucial role in preserving the weaving cultural heritage of Donggala Regency, Central Sulawesi, which is one of the educational tourism destinations and specialty souvenirs, and significantly contributes to enhancing the family economy as weavers, which is their primary occupation.
Strategies To Improve The Quality Of Learning Towards Critical Thinking Skills In Students Of Smp Negeri 24 Makassar Andi Tenri Ampa; Andi Annisa Sulolipu; Andi Tonra Lipu
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1903

Abstract

This study aims to explore learning strategies that can improve the quality of the learning process in order to develop critical thinking skills in students. Using a qualitative approach, this study was conducted through observation, in-depth interviews, and documentation studies of teachers and students at the secondary school level. The main focus of the study was the identification of effective pedagogical practices, as well as supporting and inhibiting factors in implementing these strategies in the classroom. The results of the study indicate that the implementation of active learning strategies such as group discussions, problem-based learning, and the use of open-ended questions consistently can increase student engagement and encourage them to think critically. In addition, the role of teachers as facilitators and creators of learning environments that support open dialogue is the key to success in this process. This study recommends professional development for teachers in designing learning strategies that emphasize strengthening students' critical thinking skills.
Online Sales Colaboration With Traditional Market Traders in Improving Econimic Welfare in Gowa Regency, South Sulawesi Supri; Tawe, Amiruddin; Rakib, Muhammad; Sulolipu, Andi Annisa
Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v3i1.77

Abstract

This research aims to analyze online sales collaboration with traditional market traders in Gowa Regency, South Sulawesi, and its impact on economic welfare. Along with the development of information technology, many traditional traders have difficulty competing with the modern market. Therefore, collaboration between traditional market traders and online sales platforms is considered an effective solution to increase competitiveness and income. The method used in this research is a qualitative approach with in-depth interviews with a number of traditional market traders and online sales platform owners. The research results show that this collaboration not only increases market access for traders, but also helps them understand broader consumer behavior. Merchants involved in this collaboration reported significant increases in sales turnover and customer satisfaction. In addition, this research also identifies challenges faced by merchants in adapting new technology, including a lack of understanding of digital marketing and limited access to technological tools. Therefore, training and mentoring are important to ensure the success of this collaboration. By strengthening trader capacity, economic welfare can increase sustainably. Overall, online sales collaboration with traditional market traders in Gowa Regency has proven to have a positive impact on economic prosperity. It is hoped that these findings can become a reference for local government policies in supporting digital transformation for the traditional trade sector.