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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) JRMSI - Jurnal Riset Manajemen Sains Indonesia Proceeding of National Conference on Accounting & Finance Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Jurnal Pengabdian kepada Masyarakat Nusantara Indonesian Marketing Journal JURNAL ECONOMINA SWARNA Jurnal Bisnis Event SEMNASTERA (Seminar Nasional Teknologi dan Riset Terapan) Jurnal Administrasi Profesional Jurnal Inovasi Global Jurnal Kolaborasi Sains dan Ilmu Terapan Sanitas: Journal of Health, Medical, and Psychological Studie Journal of Business Administration and Entrepreneurship Innovation Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Kurniasari, Ratri
Politeknik Negeri Jakarta
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The Procedure For Creating Site Usage Report (BAPS) Documents Using The Ioms System At PT Dayamitra Telekomunikasi Tbk Risya Zahrotul Firdaus; Friscila Purba; Riza Hadikusuma; Laras Afifah; Ratri Kurniasari
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 2 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i02.7900

Abstract

This research investigates the procedure for creating Site Usage Report (BAPS) documents using the Integrated Order Management System (IOMS) at PT Dayamitra Telekomunikasi Tbk. The telecommunication industry in Indonesia is rapidly growing, necessitating efficient management of its infrastructure, particularly telecommunication towers. The success of this infrastructure relies heavily on well-documented and organized administration to ensure transparency and efficiency in collaborations. PT Dayamitra Telekomunikasi Tbk's Sales Unit 1 is responsible for administrative sales activities and managing collaborations with tenants, including preparing BAPS documents that serve as official proof of site usage, crucial for billing and reporting. The company utilizes the IOMS digital system for efficiency and accuracy in BAPS creation, from data input to verification and approval. This study aims to explain the BAPS creation procedure, identify encountered obstacles, and provide solutions to these challenges. Findings contribute to understanding the administrative complexities and technical demands of digital document management in the telecommunications sector.
Pengukuran Kinerja Keuangan dengan Menggunakan Metode Rasio Likuiditas Pada PT JAPI (2021 – 2023) Vivario Jethro Althoof; Ratri Kurniasari; Titik Purwinarti
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Real estate and property companies have complex operational activities, these complex operational activities must be supported by a healthy level of company liquidity. Therefore, real estate and property companies need to measure financial performance using the liquidity ratio method to ensure that the company's operational activities can run well and ensure the company's current assets are in a good position. PT JAPI is one of the companies engaged in real estate and property, and at this time PT JAPI is experiencing difficulties in financing its operational activities due to the large number of delays in payment of lot installments by PT JAPI's customers which results in extreme fluctuations in company revenue. Therefore, PT JAPI must know its liquidity level so that the financing of the company's operational activities can be managed properly and can run smoothly. This study aims to measure the financial performance of PT JAPI in 2021 - 2023 using the liquidity ratio method, the liquidity ratio methods used are current ratio and cash ratio. The research method used in this research is descriptive research with a quantitative approach. The results of this study indicate that PT JAPI's current ratio tends to decrease from year to year, based on the results of the current ratio measurement, it can be said that PT JAPI's financial performance tends to be poor because it is still quite far below the industry average current ratio. Then for the results of PT JAPI's cash ratio tends to be low when compared to the average cash ratio industry, PT JAPI's financial performance based on the cash ratio can be said to be unfavorable.
Pengaruh Social Media Content Marketing dan Electronic Word Of Mouth pada Aplikasi Tiktok terhadap Keputusan Pembelian Masker Camille Beauty Vienesa Aulia Hermawan; Ratri Kurniasari; Nidia sofa; Riskon Ginting
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Vienesa Aulia Hermawan_ Analysis Of The Influence Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On The Decision To Purchase Camille Beauty Masks, Applied Business Administration Department. Jakarta State Polytechnic. 2024. This Research Analyzes The Influence Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On The Decision To Purchase Camille Beauty Masks By Focusing On Followers On Tiktok @Camillebeauty_Official. In This Research, Data Was Collected And Analyzed To Evaluate The Impact Of Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application On Purchase Decisions For Camille Beauty Masks. The Results Of The Analysis Show That Social Media Content Marketing And Electronic Word Of Mouth On The Tiktok Application Have A Significant Influence On The Decision To Purchase Camille Beauty Masks.
Pengaruh Social Influence dan Perceived Price Terhadap Repurchase Intention Merchandise K-Pop Di Jakarta (Studi Kasus Pada Penggemar K-Pop Yang Berbelanja di Group Order) Lisa Febriyanti; Titik Purwinarti; Erlyn Rosalina; Endah Wartiningsih; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the extent to which social influence and perceived price affect the repurchase intention of K-Pop merchandise in Jakarta, both partially and simultaneously. The research employs a quantitative approach using non-probability sampling through the purposive sampling method. A total sample of 400 respondents was determined using the Yamane formula, based on Jakarta's population of 11,135,191 people. Data processing was conducted using SPSS version 27. The results of the partial correlation test indicate that the social influence variable (X1) has a significant effect on the repurchase intention variable (Y), with a t-count value of 5.020, which is greater than the t-table value of 1.965, and a contribution of 23.23%, thus accepting H1. Meanwhile, the perceived price variable (X2) also shows a significant effect with a t-count value of 6.728, which is greater than the t-table value of 1.965, and a contribution of 26.52%, thereby accepting H2. Simultaneously, the F-test results show an F-count of 94.265, which is greater than the F-table value of 3.02 with a significance level of 0.000. This means that social influence (X1) and perceived price (X2) jointly influence repurchase intention (Y), with a coefficient of determination of 0.306, indicating that 30.6% of the variation in repurchase intention (Y) can be explained by the two independent variables, while the remaining percentage is influenced by other factors outside the model. Thus, both variables have a positive influence on the repurchase intention (Y) of K-Pop merchandise through group orders in Jakarta.
Inovasi Produk terhadap Minat Beli Perumahan yang di Mediasi Pemasaran Media Sosial Intan Putri Fadya; Fauzi Mubarak; Arizal Putra Pratama; Titik Purwinarti; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the influence of product innovation on the purchase intention of H City Sawangan housing, with social media marketing as a mediating variable. The decline in H City Sawangan’s sales over the past four years, along with consumer perceptions that the housing resembles subsidized housing, highlights the need for more innovative product development and marketing strategies. This research employs a quantitative approach, with data collected through questionnaires distributed to 241 respondents residing in the Depok and South Tangerang areas. Data were analyzed using the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS-SEM) approach. The results show that product innovation has a positive and significant effect on purchase intention, with a path coefficient of 0.497 and a p-values of 0.000. Furthermore, social media marketing significantly mediates the effect of product innovation on purchase intention for H City Sawangan housing, with a path coefficient of 0.220 and a p-values of 0.000. This study indicate that enhanced product innovation and effective social media marketing strategies are crucial factors in increasing consumer purchase intentions in the property sector.
PENGARUH HALAL AWARENESS, K-CONTENT CREATOR DAN SERVICESCAPE TERHADAP PREFERENSI KONSUMEN PADA KOREAN MINIMARKET: Studi Kasus di K3mart Tangerang Novita Sari Dewi; Nining Latianingsih; Ratri Kurniasari; Ridwan Roy Tutupoho
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study investigates the influence of Halal Awareness, K-Content Creator, and Servicescape on Consumer Preference in Korean Minimarkets, with a case study at K3mart Tangerang. Using a quantitative approach, data was collected from 160 respondents who have visited K3mart, through structured questionnaires. Analysis was conducted using Partial Least Square Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results show that Halal Awareness and Servicescape have a significant positive effect on consumer preference, while K-Content Creator has no significant effect. The findings highlight the importance of halal certification and physical store environment in shaping the preference of Muslim consumers. The model explains 53.4% of the variance in consumer preferences. Recommendations include transparent halal information, careful selection of influencers, and store environment enhancement.
Strategi Customer Retention Umkm Warung Bu Gendut Jagakarsa Pasca Viral Berbasis SERVQUAL Dian Rahmawati; Iis Mariam; Riza Hadikusuma; Endah Wartiningsih; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7701

Abstract

This research aims to analyze the service quality and optimize the customer retention strategy of MSME Warung Bu Gendut Jagakarsa in the post-viral period through the Service Quality (SERVQUAL) approach. The urgency of this research is driven by a post-viral sales decline indicating weak customer retention resulting from service quality issues. A qualitative case study approach was employed, with data collected through semi-structured interviews, passive participatory observation, and documentation, and analyzed using the Miles and Huberman interactive model supported by NVivo 15. The findings reveal that Warung Bu Gendut Jagakarsa has implemented all five SERVQUAL dimensions that is reliability, responsiveness, assurance, empathy, and tangible at a satisfactory level, with empathy being the most dominant factor in driving customer revisit intention. The assurance and empathy dimensions only need to be maintained, whereas responsiveness and tangible still require optimization, particularly in managing waiting times during peak hours and adding a canopy over the outdoor seating area. It is recommended that the business maintain well-performing aspects, optimize those that require improvement, and develop a customer loyalty program to encourage sustainable repeat purchases.
Komparasi Kinerja Keuangan Bank Swasta Nasional di Indonesia melalui Pendekatan RGEC Adilah Permananingrum; Arif Santoso; Ratri Kurniasari; Noni Noerkaisar
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7756

Abstract

This study aims to compare the health levels of PT. Bank CIMB Niaga, Tbk. and PT. Bank OCBC NISP, Tbk. using the RGEC methods (Risk Profile, Good Corporate Governance, Earnings, and Capital) during 2021-2025 period. The research addresses two question the heakth level of each bank and which bank demonstrates better overall performance based on the RGEC indicators. This study employs a descriptive comparative approach using secondary data obtained from the annual reports and GCG report from Bursa Efek Indonesia (BEI). The analysis was conducted by calculating and comparing the indicators of each RGEC aspect, including Non-performing Loan (NPL), Loan to Deposit Ratio (LDR), Good Corporate Governanc (GCG), Return to Asset (ROA), Return on Equity (ROE), Net Interest Margin (NIM), Operating Expenses to Operating Income (BOPO, dan Capital Adequacy Ratio (CAR). The findings indicate that both bank maintaned a healthy condition throughout the study period. Bank CIMB demonstrated stronger performance in terms of profitability, while Bank OCBC outperformed in risk management, corporate governance, and capital adequacy.
Pengungkapan Environmental, Social, dan Governance terhadap Nilai Perusahaan Sektor Transportasi dan Logistik Ratri Kurniasari; Riskon Ginting; Arif Santoso; Hanura Akbar; Adilah Permananingrum
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.8077

Abstract

This study aims to examine the effect of Environmental, Social, and Governance (ESG) disclosure on firm value in transportation and logistics companies listed on the Indonesia Stock Exchange (IDX), with firm size included as a control variable. The transportation and logistics sector was selected because of its substantial Environmental impact and its relatively low ESG performance compared to other sectors. This study employed a quantitative approach using panel data regression analysis on 21 transportation and logistics companies listed on the IDX during the 2021–2025 period. ESG disclosure was measured using a checklist based on the Global Reporting Initiative (GRI) Standards 2021, while firm value was measured using Tobin’s Q ratio. The results indicate that the Fixed Effects Model (FEM) was the most appropriate estimation model based on the Chow test and Hausman test results. Partially, Environmental disclosure has a positive and significant effect on firm value, whereas Social and Governance disclosures do not have a significant effect on firm value. Simultaneously, Environmental, Social, and Governance disclosures have a significant effect on firm value, with an Adjusted R-squared value of 61%. These findings suggest that investors in the transportation and logistics sector place greater emphasis on Environmental aspects than on Social and Governance aspects when assessing firm value. This may be because Governance practices are already largely standardized through regulatory requirements, resulting in limited variation across companies, while the impact of Social initiatives tends to materialize over a longer period and may not be immediately reflected in firm value.
Peningkatan Literasi Keuangan melalui Pelatihan Pencatatan Keuangan Sederhana pada UMKM Kelurahan Cipedak Yanita Ella Nilla Chandra; Haris Satria Putra; Ratri Kurniasari; Irfan Rusydi Triyanto; Adilah Permananingrum
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 9 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, September, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i9.4423

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mencatat keuangan usaha secara tertib. Kegiatan ini merupakan kelanjutan dari pendampingan pemasaran digital yang sebelumnya dilaksanakan di lokasi yang sama. Kegiatan dilaksanakan di Kelurahan Cipedak, Kecamatan Jagakarsa, Jakarta Selatan, pada tanggal 27 Agustus 2026 dengan metode Participatory Action Research (PAR) yang melibatkan 20 pelaku UMKM secara aktif mulai dari perencanaan, pelatihan, hingga evaluasi. Pelatihan dilaksanakan dalam dua sesi, yaitu (1) pentingnya pencatatan keuangan dan pemisahan keuangan pribadi dengan usaha, dan (2) praktik pencatatan pemasukan dan pengeluaran usaha menggunakan aplikasi keuangan. Hasil evaluasi menunjukkan bahwa pemahaman peserta tentang pencatatan keuangan meningkat dan peserta mampu mencatat transaksi usaha secara mandiri. Kegiatan ini berkontribusi pada peningkatan literasi keuangan dan ketertiban pengelolaan keuangan usaha pelaku UMKM di Cipedak.
Co-Authors Abdiel Reihan Adilah Permananingrum Aditya, Fachri Amri Amrulloh Amrulloh, Amri Anggraini, Asterina Arif Santoso Arikah Fazira Arizal Putra Pratama Arizal Putra Pratama Azwar - Chandra, Yanita Ella Nilla Dian Rahmawati Emmanuella Sipayung Endah Wartiningsih Endah Wartiningsih Erlyn Rosalina Fachri Aditya Fauzi Mubarak Fernandi, Muhammad Firdaus, Risya Zahrotul Firman syah Friscila Purba Hana Nurdina Hanura Akbar Haris Satria Putra Husnil Barry, Husnil Iis Mariam Imas Chandra Pratiwi Intan Putri Fadya Irfan Rusydi Triyanto Jati Saputro, Restu Laras Afifah Lisa Febriyanti M Ikhsan Mawarta Onida Sinaga Muhammad Fernandi Nidia Sofa Nining Latianingsih Noni Noerkaisar Novita Sari Dewi Nurdina, Hana Nuria Puspitasari Pandu Kameswara Permananingrum, Adilah Pratama, Arizal Putra Puspitasari, Nuria Putra, Yoshua Ardy Restu Jati Saputro Restu Jati Saputro Restu Jati Saputro Ridwan Roy Tutupoho Riskon Ginting Riskon Ginting Riskon Ginting Riza Hadikusuma Rosalina, Erlyn Salsabila Farhana Andriani Saputra, Muhamad Fajar Sofa, Nidia Syamsurizal - Syamsurizal - - Titik Purwinarti Tutupoho, Ridwan Roy Utomo, Wahyudi Vienesa Aulia Hermawan Vivario Jethro Althoof Wahyu Arif Afandi Yanita Eella Nilla Chandra Yulita Tri Haryani